Intermediate Communications Specialist with experience working on IT projects to help increase engagement with internal stakeholders throughout the organization – Calgary, AB – Vancouver, BC


Company: S.i. Systems

Location: Calgary, AB – Vancouver, BC

Job description: communications or college diploma in Business and/or Diploma in Marketing Nice to have: Experience creating content related… to Data Management/Data Governance AniMaker software experience Specialization and Skills: Digital Media and Innovation…

Expected salary:

Job date: Sat, 04 Dec 2021 01:43:07 GMT

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Subsidiary Product Marketing ManagerMicrosoft4.2Greater Toronto Area, ON Showcase Surface value through marquis brand and customer stories and local commercial digital marketing to increase KPIs across the marketing funnel. 30+ days ago·More…View all Microsoft jobs – Greater Toronto Area jobsSalary Search: Subsidiary Product Marketing Manager salariesSee popular questions & answers about Microsoft

Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us to achieve our mission.
Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us to achieve our mission.

The Surface Product Marketing Manager is the local Surface business group leader and subject matter expert who drives attainment of the billed revenue and unit targets, profitably, through marketing activities, through-partner / direct sales programs and incentives.

The Surface mission is to give people the best experience with Microsoft devices to transform industries and the way people get work done. We do this in a way that builds millions of fans, helps businesses be more effective, establishes meaningful new categories that transform productivity whist also increasing market share, revenue and gross margin for Microsoft.

Your role is to focus the sales and marketing teams across the subsidiary on how Surface can help modernize our customer’s workplaces as organizations look for ways to transform their businesses, recruit, hire and retain the best employees, and attract customers who are buying in new ways.


Responsibilities


Our core priorities for the Surface business are:
  • Innovate the Commercial Surface business model, Grow & Evolve the Channel
  • Develop core capabilities to mature our local go-to-market approach
  • Mainstream Surface into wider Microsoft commercial engines

Your responsibilities as a Surface Commercial Product Marketing Manager include:

Planning
  • Lead the subsidiary efforts to launch new services Devices and Accessories. Ensure local PR, marketing and sales efforts including Early Adopter Program are aligned and ready at announce.
  • Develop strong partnerships across business groups, Surface Specialists, Account Executives, and the entire selling ecosystem.
  • Collaborate with the Surface Consumer team to ensure that plans and offer strategy are aligned.

Execution
  • Deliver forecasting accuracy for inventory planning, increasing Surface portfolio sales and premium mix vs. budget.
  • Strengthen customer engagement through customer engagement programs.
  • Manage End-of-Life transitions during product launch periods.
  • Showcase Surface value through marquis brand and customer stories and local commercial digital marketing to increase KPIs across the marketing funnel.
  • Drive local marketing efforts including Account Based Marketing, PR, digital, and events, to increase committed sales pipeline coverage and through partner sales.
  • Deliver great Surface experiences through internal events and presence in local industry/trade events.

Measurement
  • Awareness. Grow the of awareness, perception and consideration (launch +90 days) in local market.
  • Customer Stories and Case Studies. Develop number of customer stories and case studies showcasing the best of the Surface portfolio
  • Billed Revenue. Increase commercial billed revenue and % attach to Microsoft 365 deals
  • Drive a high Surface premium mix.
  • Market Share. Grow share in the premium computing category.


Qualifications


Experience:
  • 3-5 years related experience

Skills & Knowledge:
  • Partner and customer focused
  • Understand product advocacy and evangelism
  • Core marketing experience (positioning and messaging)
  • Being a conduit between technology and the business with the voice of customer in mind
  • Role model for Microsoft values
  • Excellent communicator
  • Strong ability to influence for impact
  • Use data to inform marketing investments and strategies and evangelize Marketing Insights for Sellers and Digital Content with sales teams

Education:
  • Bachelor’s Degree (B.S./B.A.) required, relevant fields of study include Marketing, Business, Computer Science

Subsidiary Product Marketing Manager


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Marketing ManagerCore Logistics InternationalMississauga, ON$55,000 – $68,000 a year Design and implement digital marketing strategies to increase engagement, while ensuring content aligns with the overall brand. Job Types: Full-time, Permanent. 30+ days ago·More…View all Core Logistics International jobs – Mississauga jobsSalary Search: Marketing Manager salaries in Mississauga, ON

Core Logistics International is a 3rd party transportation company that services the local GTA dealing primarily with freight forwarders, shippers, and airport pickup/deliveries. We cover a range of transportation modes, in addition to providing local transport and warehousing.

We are currently seeking a qualified individual for the position of Marketing Manager.

JOB RESPONSIBILITY

Marketing Management

  • Act as the primary point of contact for company marketing initiatives.
  • Provide subject matter expertise during management meetings & discussions.
  • Create and deliver presentations to senior management.
  • Identify local marketing opportunities (major events, etc.) and implement campaigns to build brand awareness.
  • Monitor websites to ensure images, product and content are up to date and optimize user experience.
  • Actively seek new technology and develop innovative ways to reach and engage customers.
  • Monitor industry trends and share insights for marketing planning.
  • Develop, execute, and optimize paid media campaigns from conception to launch through various platforms, such as Google Ads, Facebook Business Manager, etc.
  • Participate in annual financial planning and expense management for all marketing activities to ensure effective and efficient use of funds.
  • Work cross-departmentally to align campaign strategies and goals across the organization in an effort to create more collaboration and integration.
  • Create graphic design elements as required, including marketing decks, sell sheets, etc.

Marketing Strategy

  • Create and implement marketing strategies consistent with the company’s strategic goals and business objectives.
  • Establish metrics to accurately assess the success of implemented marketing strategies.
  • Design and implement digital marketing strategies to increase engagement, while ensuring content aligns with the overall brand.

Brand Management

  • Evaluate and improve on existing logos, templates, and other brand assets for the company.
  • Monitor and improve brand performance measured by key brand performance metrics.
  • Research and identify consumer insights to improve brand performance and opportunities for growth.

QUALIFICATIONS

  • Post-secondary degree/diploma in Business Administration or a related discipline, with a specialization in Marketing.
  • Minimum 3 years’ experience in Marketing.
  • Direct graphic design experience an asset.

SKILLS & COMPETENCIES

  • Thorough understanding of marketing practices and market research methods.
  • Strong analytical skills interpret consumer data and market trend information.
  • Innovative thinking and flexibility to explore new ideas and opportunities.
  • Strong verbal and written communication skills.
  • Intermediate proficiency in Adobe Creative Suite.
  • Intermediate proficiency in web analytics, Google Adwords.
  • General knowledge of HTML, CSS and web development tools.
  • Intermediate proficiency in MS Office (Word, Excel, Powerpoint).

Full benefits will be provided by the company after the successful completion of the probationary period.

Reference ID: COREMRK2021

Job Types: Full-time, Permanent

Salary: $55,000.00-$68,000.00 per year

Additional pay:

  • Bonus pay

Benefits:

  • Dental care
  • Life insurance
  • On-site parking
  • Vision care

Schedule:

  • 8 hour shift
  • Monday to Friday

COVID-19 considerations:
To keep our staff safe as possible we’ve installed hand-sanitizers throughout the building, sanitizing wipes, a mandatory mask policy, as well as deep cleaning done every two weeks.

Experience:

  • Marketing: 3 years (required)

Work remotely:

  • No

Marketing Manager


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newMarketing specialistTurbo Images3.8Mississauga, ON$47,000 a year In-depth understanding of digital marketing and digital production. 2 years of experience in digital marketing. Increase the company's presence on the Web. 1 day ago·More…View all Turbo Images jobs – Mississauga jobsSalary Search: Marketing specialist salaries in Mississauga, ON

Turbo Images has risen to the top of the North American vehicle wrapping market with its core expertise, which includes the delivery of services such as graphic design, industry-designed, world-class production, l complete installation, personalized attention from specialists and systems to protect and enhance the professional image of our customers on the road.

Under the supervision of the VP of Sales & Marketing, Marketing and Communications Specialist will be responsible for ensuring the planning and execution of a marketing and communications plan for the company. As such, he will also have to ensure the implementation and monitoring of projects and support the team in the development of strategies in order to obtain the visibility of the Turbo Images company.

Responsibilities:
· Develop and deploy the global marketing and communications strategy of TURBO IMAGES

  • Identify and analyze the marketing needs necessary for the implementation of projects
  • Develop, manage and design communications layouts such as presentations, newsletters, event support materials, research papers and brochures.
  • Planning, development and execution of national digital programs and campaigns, including online advertising, website strategy and design, social media, mobile and deliverables, blogs.
  • Manage TURBO IMAGES internal and external communications
  • Develop and coordinate the marketing budget of TURBO IMAGES
  • Organize and coordinate the logistics of the many company events (Christmas party, Christmas tree skinning, BBQ, exhibition fair, etc.);
  • Set up monitoring indicators and follow trends, write and present a monthly report including recommendations for TURBO IMAGES
  • Participate in the planning and development of any promotion
  • Create promotional material
  • Manage sponsorship requests received
  • Increase the company’s presence on the Web
  • Produce content on social networks while respecting the brand’s image
  • Write and manage the translation of web content, blog articles, newsletters, social media publications
  • Follow up on returns for events.
  • Occasionally monitor the competition on the web.
  • Deployment of an annual advertising campaign.
  • Redesign of the catalog of available products.
  • Graphic visual for the monthly newsletter.
  • Interface with marketing communications functions, as well as public relations, events, retail and corporate product marketing teams.
  • Lead the ongoing management of digital touchpoints.
  • Manage relationships with digital agencies, daily production, as well as campaign budgets and schedules.
  • Own and maintain site analytics, metrics and campaign reports.
  • In-depth knowledge of SEO and adwords programs.
  • Make recommendations to the Director of Marketing and Communications.
  • Development and coordination of multimedia packages.
  • All other tasks required by his superior

Minimum qualifications

· Bachelor’s degree or diploma in a field related to marketing

· 2 years of experience in digital marketing.

Basic skill requirements
· In-depth understanding of digital marketing and digital production.

· Proven experience in carrying out effective and innovative digital campaigns.

· Proven track record in delivering a variety of digital assets including rich media online advertisements, microsites, and social media applications.

· Experience in managing successful social media campaigns and a solid understanding of marketing.

· Strong understanding of web metrics, numerical analysis, with the ability to generate, analyze and interpret data.

· Must be able to work under constant pressure on deadlines and manage multiple projects across multiple lines of business.

· Strong management skills, excellent oral and written communication skills.

· Experience in carrying out digital campaigns for consumer products and services

· Preference – Proficiency in Adobe Photoshop, Illustrator, InDesign, Framemaker, DreamWeaver, HTML, HTML5, CSS

Job Type: Full-time

Salary: From $47,000.00 per year

Benefits:

  • Company events
  • Disability insurance
  • Extended health care
  • Flexible schedule
  • Life insurance
  • On-site parking
  • Work from home

Schedule:

  • Monday to Friday

Experience:

  • Marketing: 2 years (preferred)

Language:

  • French (preferred)

Work remotely:

  • No

Marketing specialist


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Digital Marketing StrategistInkblot TherapyCanada•RemoteResponsive employer Develop observations and recommendations to improve marketing campaign performance and increase conversions based insights. Job Types: Full-time, Permanent. 30+ days ago

Inkblot is on a mission to improve the mental health of individuals and organizations by creating innovative and accessible solutions. We are a Toronto-based company focusing on secure video counselling. With Inkblot, individuals can get the help they need when they need it. Uniquely, Inkblot monitors clinical effectiveness and client satisfaction session-to-session. As a company, we’re proud of the stability and support that we’ve provided Canadian and US individuals during these difficult times, from the pandemic to social justice issues. Inkblot has created an engaging and collaborative virtual team environment that is purpose-driven, inclusive and fast-paced. We boast flexibility, growth opportunities and mentorship to help you reach your desired professional goals.

We offer innovative products and services to organizations looking to invest in the mental health of their employees. Inkblot is growing fast and we are currently looking for a self-motivated Digital Marketing Specialist who is passionate about improving the mental health of employees and the organizations in which they work.

*As the Digital Marketing Strategist, you will:

  • Be skilled at analyzing data to uncover insights and optimize multi-channel campaign performance (both paid and unpaid)
  • Drive continued optimization of paid search campaigns through keyword management, performance analysis, feed optimization and more
  • Collaborate with internal stakeholders with respect to channel objectives, requirements and key learnings
  • Leverage market and customer interaction data including marketing platform touches, sales metrics and software usage statistics to understand market and customer usage patterns and preferences
  • Develop observations and recommendations to improve marketing campaign performance and increase conversions based insights
  • Brainstorm new and creative growth strategies
  • Have strong knowledge of SEO, Google Analytics, Hubspot analytics, and more
  • Have working knowledge of the marketing and sales funnel, customer journeys, AB testing and automation tools
  • Plan and execute web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
  • Work closely with Marketing Manager to build and meet marketing KPIs and execute effective marketing campaigns
  • Have strong writing and communication skills
  • Be curious and eager to learn from insights

What you’ll need

  • At least four (4) years’ experience leading digital marketing in a high-growth startup
  • Ability to turn data into actionable marketing insights
  • Demonstrable experience optimizing SEO/SEM, landing pages and user funnels
  • Experience managing email, social media and display advertising campaigns
  • Strong knowledge of web and marketing analytics tools (e.g., Google Analytics, Hubspot analytics)
  • Experience in setting up and optimizing PPC campaigns on all major search engines
  • Ideally experience marketing in both B2C and B2B environments
  • Bachelor’s or master’s degree in marketing, business or a related field

Why us?

  • We pride ourselves on offering flexible and comprehensive benefits for you and your dependents, covering medical, dental, mental health and more.
  • At Inkblot, we understand that life happens. We offer flexible work hours for the times when you need to put your health, family, or well-being first.

One of our cornerstones
Diversity and inclusion are ingrained in our DNA; we are committed to inclusion across gender, age, religion, identity, and race. Inkblot Technologies Inc. is an equal opportunity employer; we believe everyone must be comfortable bringing their authentic selves to work. Whatever you need to be successful, we will support you. Our team is a unique group of individuals from different walks of life and backgrounds; people are what drives us to continue making a difference. If you need accommodation during the recruitment process or a few questions answered, please let us know at hr at inkblottherapy.com – we would be happy to support you.
*

Job Types: Full-time, Permanent

Additional pay:

  • Bonus pay

Benefits:

  • Casual dress
  • Company events
  • Dental care
  • Disability insurance
  • Employee assistance program
  • Extended health care
  • Flexible schedule
  • Life insurance
  • Paid time off
  • Tuition reimbursement
  • Wellness program
  • Work from home

Schedule:

  • 8 hour shift

Application question(s):

  • What are your salary expectations?

Experience:

  • high-growth marketing: 4 years (preferred)
  • B2C and B2B marketing: 4 years (preferred)

Work remotely:

  • Yes

Digital Marketing Strategist


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