Reports to: Marketing Instruments Manager, North America

Summary: The Digital Marketing Specialist will be responsible for developing and executing digital marketing campaigns for Festo North America. This position will include managing SEO, SEA, social media advertising, retargeting and reporting. This role will conceptualize, execute, manage and analyze all digital marketing campaigns with the target to attract new prospects, collect leads and generate sales.

Location: Mississauga

Travel: 10%

Key Accountabilities:

· Responsible for the execution of the 2022 digital marketing strategy across North America and manage online advertising budget

· Work with multiple ad platforms such as Google Ads, Bing Ads, LinkedIn and Facebook

· Monitor and optimize campaigns on an ongoing basis in order to meet the established KPIs for each campaign

· Proactively make recommendations to improve performance of online campaigns

· Work within analytics and reporting platforms such as Google Data Studio, Agorapulse, etc.

· Research and analyze competitor digital marketing performance.

· Work cross-functionally with marketing communications to develop new campaign concepts, messaging, and timing of campaign launches

· Support social media planning and execution for North America, content calendar management; content development and alignment to campaigns; publishing, moderation, and community management, staying up to date with trending topics and industry news, etc. Tracking and monitoring social media presence of company, media and professional associations.

· Collaborate with other channels (unpaid marketing, paid search, display, content, affiliate) to ensure effective cross-channel strategy and seamless customer journey.

Experience / Education Preferred:

· Bachelor’s degree in marketing or related field

· Google Ads Certified with proven experience (min 3-4 years) in search engine advertising, as well as successfully managing SEA campaigns in a B2B environment

· Well-versed in organic and paid search, retargeting, conversion tracking and online customer acquisition

· Able to collect, gather, visualize, and analyze information in detail and therefore, make decisions the most effective way

· Graphic design experience is a considered an asset

· Proficient in MS Office (Outlook, Word, Excel, PowerPoint, SharePoint, and Teams)

· Excellent verbal and written communication skills, including listening

· Excellent organizational, planning and interpersonal skills

· Strong analytical skills and detail-oriented

· Strong time management skills required

· Comprehensive knowledge of overall digital trends and resources

· Ability to work in a fast-paced environment and learn

Contract length: 12 months

Job Types: Full-time, Contract

Salary: $50,000.00-$67,000.00 per year

Schedule:

• 8 hour shift
• Monday to Friday