Company: Sun Life Financial
Location: Toronto, ON – York, ON
Expected salary: $58000 – 97000 per year
Job date: Thu, 22 May 2025 22:38:31 GMT
Job description: You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues – experts in their fields – who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients – who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.Job Description:As a Digital Advisor Marketing Consultant, you are the main contact for Sun Life Financial Distribution (SLFD) best advisors and you develop personalized marketing strategies and coach advisors with their marketing to help meet their business goals. You will work daily with advisors across Canada, to understand their value proposition, target audience and business objectives and help them excel in their marketing and sales efforts.The Digital Advisor Marketing Consultant provides tailored and expedited service to our best Sun Life advisors to help differentiate their businesses and their personal brands from the mass market. You will coach advisors to help use the marketing assets & capabilities to drive leads, sales & engagement. You will develop individual marketing plans and share effective strategies with advisors to reach their target markets and measure their results. Where necessary, the Digital Advisor Marketing Consultant provides refers the advisor to recommended vendors to fulfill all aspects of their marketing plan and helps to oversee the development and internal approval processes associated with the work.The Digital Advisor Marketing Consultant is responsible for defining and meeting timelines that reflect the needs driving each advisor’s marketing and sales objectives and ensuring all materials meet brand guidelines, as well as legal and compliance requirements. The candidate is someone who is self-motivated and able to work both independently and collaboratively to deliver on all aspects of an advisors’ marketing needs. They like to work in consultation mode with Clients, are resilient, enjoy delivering presentations, have good communication and organization skills and are well-versed in digital marketing best practices.The Digital Advisor Marketing Consultant reports to the Director, Digital Marketing Services, Advisor Sales Support. The Advisor Sales Support team delivers customized, bespoke marketing initiatives at the regional, team and individual advisor levels. The team is accountable to define and deliver marketing programs that effectively position Sun Life advisors’ distinctive value propositions for target clients and drive leads, sales and Client engagement.What will you do?
- Advisor consultation: work 1:1 with advisors to analyze or build their individual marketing plans and coach them on marketing assets & capabilities
- Enhance our communication and activation capabilities to amplify the awareness and usage of our services by advisors and staff.
- Build relationships with advisors and business partners, prioritize and scale customized initiatives. Gather feedback to refine and improve.
- Provide strategic recommendations that support the individual needs of the best advisors & clients
- Champion innovation supporting the advisor experience, ensuring we are delivering enhanced value by anticipating and meeting their needs to support clients.
- Deliver presentations to various audiences as they relate to the advisor program (i.e. field leader meetings, program events, regional events)
- Continuously identify opportunities to create additional value, generate new ideas and creative solutions that help advisors grow and manage their practice.
- Reporting and analysis: provide metrics and analysis on marketing plan performance, Client engagement, lead generation & sales.
What do you need to succeed?
- Post-secondary education, and 3-5 years of experience in the fields of marketing, social media, business, or communications
- Previous experience in an account management role
- Digital Marketing knowledge to coach advisors on how to maximize their digital presence to drive results
- Excellent interpersonal skills: must be able to consult, influence and negotiate with people from diverse backgrounds and levels throughout the organization
- Excellent communication skills with an ability to build relationships with advisors, team members and business partners
- General business literacy and an understanding of financial services
- Strong writing, proofreading and editing skills
- Strong organizational skills and attention to detail
- Be a leader and a self-starter
- Ability to identify opportunities to link projects, initiatives or promotions together
- Exhibit strong leadership skills by driving for action, managing complexity and generating innovative solutions
- Ability to embrace change and adapt to constantly evolving business priorities
- Ability to work independently and to exercise sound judgment
- Demonstrated business acumen and ability to translate knowledge of audience insights into marketing strategies
What’s in it for you?
- We’re proud to be a Best Workplace for Hybrid Work by Great Place to Work® Canada
- Be part of our continuous improvement journey in developing the next greatest digital enterprise experience that is united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives.
- Flexible Benefits from the day you join to meet the needs of you and your family.
- Pension, stock and savings programs to help build and enhance your future financial security.
The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to .At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.Salary Range: 58,000/58 000 – 97,000/97 000Job Category: MarketingPosting End Date: 30/05/2025
The Digital Advisor Marketing Consultant at Sun Life Financial is responsible for guiding and coaching top advisors in Canada to develop personalized marketing strategies that meet their business goals. This role involves working closely with advisors to understand their value propositions and target audiences, providing tailored marketing plans, and ensuring compliance with brand and legal standards. The consultant will enhance communication with advisors, deliver strategic recommendations, and report on marketing performance metrics.
Key qualifications include 3-5 years of marketing experience, digital marketing knowledge, strong interpersonal and communication skills, and the ability to work independently. Sun Life values diversity and inclusion in its workforce and offers flexible benefits, pension plans, and a supportive work environment. The position’s salary ranges from $58,000 to $97,000, and applications are welcomed from individuals of all backgrounds.
