Omnichannel Lifecycle Strategy Lead – Arc’teryx – North Vancouver, BC

Company: Arc’teryx

Location: North Vancouver, BC

Expected salary: $94000 – 129000 per year

Job date: Fri, 22 Aug 2025 06:00:20 GMT

Job description: ; advanced degree preferred You have 5+ years of experience in CRM, digital marketing, or lifecycle management, particularly…, and country-specific data to deliver tailored lifecycle marketing experiences that resonate with local audiences and drive…

Lifecycle Marketing Manager: Lead Retention Strategy for a High-Growth E-Commerce Team – Pearl West – Vancouver, BC

Company: Pearl West

Location: Vancouver, BC

Expected salary:

Job date: Thu, 21 Aug 2025 05:30:17 GMT

Job description: -performers who are energized by speed, clarity, and results. Role Overview We’re hiring a Lifecycle Marketing Manager… reporting and campaign execution. This is a strategic and executional role, reporting directly into the marketing/growth…

Lifecycle Strategy Specialist – Arc’teryx – North Vancouver, BC

Company: Arc’teryx

Location: North Vancouver, BC

Expected salary: $70000 – 97000 per year

Job date: Thu, 07 Aug 2025 02:22:52 GMT

Job description: marketing, lifecycle moments, and key product drops Supporting with email and app opt-in acquisition strategies across digital… Collaborating with CRM, Digital Marketing, Technology, and Retail teams to drive continuous improvement and alignment…

Lifecycle Product Marketing Manager – Nelson Education LTD – Toronto, ON

Company: Nelson Education LTD

Location: Toronto, ON

Expected salary: $85000 per year

Job date: Tue, 01 Jul 2025 22:56:50 GMT

Job description: At Nelson, we’ve been shaping the future of education for children and youth across Canada for over 110 years. As the country’s largest K-12 education content provider, we remain dedicated to our legacy of looking forward, paving the way in creating boundless, accessible, and engaging learning experiences for all.Our innovative solutions, including Edwin, our digital learning platform, provide curriculum-aligned content that support diverse learning styles while fostering critical thinking, creativity, and lifelong learning. We listen intently to the unique needs of educators, students, and administrators everywhere, and continuously evolve what we do and build to improve their lives daily.When we’re searching for individuals to join our team, we look for bold, innovative team players with a passion for education and making a positive difference in our communities. If this sounds like you, we want to hear from you! Apply to join our team today. Let’s Create Possible, one learner at a time.About the RoleReporting to the Senior Manager, Integrated Digital Marketing, the Lifecycle Product Marketing Manager will leverage their experience in demand/digital and product marketing to help drive adoption, engagement, and sustained growth across our portfolio of education products, including Edwin, print resources, and assessment tools. The selected candidate will own go-to-market strategies across the customer lifecycle – from onboarding and expansion to renewals – while supporting sales enablement and collaborating with Product on feature rollouts.In this role, you’ll be joining a high-performing, data-driven marketing team that’s passionate about K-12 education and digital transformation. You’ll play a key role in aligning product messaging with audience needs, building lifecycle campaigns, and enabling sales and customer success teams with the right tools and assets to spark impactful conversations. You’ll also help inform future product development by feeding customer feedback into the Product team.This role is ideal for someone who thrives in cross-functional environments, understands how to tailor messaging to diverse audiences, and can balance strategy with execution.Key Accountabilities

  • Lead GTM strategy for new features, content updates, and adoption initiatives—partnering with Product, Sales, and Customer Success.
  • Own messaging and positioning for various segments (educators, curriculum leads, school leaders, etc.), ensuring clarity, consistency, and relevance across all touchpoints.
  • Execute lifecycle campaigns via email, in-product messaging, and other channels—supporting onboarding, expansion, and retention goals.
  • Create sales enablement and support assets (decks, one-pagers, battlecards, landing pages etc.) to help teams communicate value and drive deeper customer conversations.
  • Collaborate with Product to understand roadmap priorities and translate them into launch plans that resonate with end users and decision-makers.
  • Responsible for measuring and reporting on campaign results; Use data and insights to inform strategy and continuously improve engagement and communication throughout the customer journey
  • Conduct webinars as needed for product implementation.
  • Coordinate communication between internal stakeholders, i.e. between sales and customer success team members and product development team members.
  • Digital content management including coordinating with web development team to maintain customer-facing landing pages.

Requirements

  • University Degree or College Diploma required.
  • Three+ years’ experience in a digital marketing management role
  • Excellent communication skills (both written and oral), analytical skills and presentation skills
  • Proven ability to develop, implement and measure innovative projects.
  • A deep understanding and experience in using or managing platforms that include but are not limited to: BigCommerce, Canva, Salesforce or other CRMs, Pardot and social media platforms, NetSuite, and Jira
  • Experience with database analysis and metric-based decision making.
  • A knowledge of how ministries of education and school boards work across the country and differ from province-to-province is considered an asset.
  • Ability to travel nationally for sales and stakeholder presentations, workshop facilitation, and events throughout the calendar year.
  • Must be a highly motivated, well-organized, detail-oriented individual with strong customer focus and customer service-oriented.
  • Possess the ability to work in a team environment as well as working independently.
  • Strong time-management skills and competency for handling multiple tasks/projects
  • Must have a valid license and willingness to travel on a national level.

BenefitsWhat We OfferAt Nelson, we believe in taking care of our people.Your well-being, growth, and work-life balance matter to us, which is why we offer a comprehensive benefits package designed to support you—professionally and personally.Health & Wellness

  • Flexible and customizable health, dental, and paramedical plans for employees and their families
  • Health Spending Account (HSA) for medical, hospital, or dental costs not covered by insurance
  • Personal Spending Account (PSA) for wellness expenses, including fitness and health related products
  • A comprehensive Employee Assistance Program (EAP) providing confidential support spanning from mental health services to financial counselling, and many things in-between

Financial & Professional Wellbeing

  • Pension plan with company matching contributions
  • Registered Retirement Pension Plan to help secure your future
  • Annual educational reimbursement for professional development
  • Access to LinkedIn Learning for continuous skill growth

Flexibility & Time Off

  • Hybrid work model with remote and in-office options
  • Flexible work hours (divisional dependent)
  • Generous paid time off policies, including vacation time, sick leave, parental leave top-up, personal days, and more
  • Annual paid volunteer day to support causes you care about
  • Holiday closure from Christmas to New Year’s
  • Summer Fridays

Don’t have 100% of the above qualifications? Do you still think Nelson is a great fit for you? We encourage you to apply anyway!Our EDI StatementNelson teaches the world by learning from everyone in it.We are committed to fostering an equitable, diverse, and inclusive workplace environment. This is an integral part of our company’s culture and mission that aligns with our four key pillars of Employee Diversity, Developing Authentic and Accurate Content, Amplifying External Voices, and Supporting the Local Community and Beyond.We believe in the power of education and our ability to impact social change. Truth, honesty, integrity, and respect guide our decisions and actions in the development of learning solutions that empower success for all educators and learners.We value a respectful, inclusive, and safe workplace that nurtures belonging and represents many different cultures, backgrounds, perspectives, and opinions. Everyone is free to be who they are.We foster and continue to build relationships that are equitable, diverse, and inclusive with existing and future partners in education.We commit to holding ourselves accountable by creating measurable short and long-term goals that place equity, diversity, and inclusion at the core of what we do in our resources, the workplace, the educational community, and in the larger society.We strive to build an inclusive world for everyone. We are stronger together.Our CommitmentNelson is an equal opportunity employer and is committed to Inclusion, Equity and Diversity. As part of this commitment, we do not discriminate on the basis of age, race, sex, gender, gender identity, colour, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status.Should you require any accommodation during our recruitment and selection process, please reach out to .

Nelson, Canada’s largest K-12 education content provider, has been innovating educational experiences for over 110 years, focusing on accessibility and student engagement. Their digital platform, Edwin, offers curriculum-aligned resources to support diverse learning styles. They prioritize feedback from educators and continuously improve their offerings.

They are currently seeking a Lifecycle Product Marketing Manager to develop go-to-market strategies, enhance customer engagement, and support sales initiatives for their educational products. The ideal candidate should have a strong background in digital marketing, excellent communication skills, and familiarity with educational stakeholders.

Nelson also emphasizes the importance of employee well-being, offering a comprehensive benefits package, including health plans, a pension, flexible work arrangements, and professional development opportunities. Their commitment to equity, diversity, and inclusion is integral to their workplace culture and mission, ensuring a respectful and inclusive environment for all employees and partners. They encourage potential applicants to apply even if they don’t meet 100% of the qualifications.

Senior. Performance Analyst, Customer Lifecycle & Retention, Digital Growth & GTM Team – Telus – Toronto, ON

Company: Telus

Location: Toronto, ON

Expected salary: $74000 – 110000 per year

Job date: Fri, 27 Jun 2025 22:46:08 GMT

Job description: DescriptionOur team and what we’ll accomplish together…Are you passionate about unlocking the secrets behind customer behavior? Do you thrive on turning data into game-changing strategies? We want to transform how millions of customers interact with TELUS by diving deep into their digital journey.You’ll be the mastermind behind understanding what makes our customers tick, click, and stick around. Through focusing on understanding what motivates customers to engage with digital channels and identifying barriers to digital adoption, you will develop insights and targeted engagement strategies to grow and retain our digital customer base.You will:

  • Customer Lifecycle Deep Dives: You’ll get to dig into customer behavior across their entire journey with us, building different segmentation models and spotting patterns to drive digital engagement and predict who might churn
  • Journey Optimization: You’ll trace how customers move between our digital and offline touchpoints, figuring out where they get stuck and designing smoother paths. Think of it as creating the ultimate customer roadmap
  • Testing and Innovation: You’ll run A/B tests to improve how customers engage with our digital properties, collaborating with product and sales to test new ideas and create more personalized experiences
  • Performance Monitoring: You’ll track how different customer groups are doing, build useful dashboards, and figure out what’s actually working in our campaigns through attribution modeling
  • Crossfunctional Collaboration: You’ll work with teams across the company to turn your findings into real strategies, presenting to leadership and breaking down whatever’s blocking customers from going digital

QualificationsWhat you bring:

  • Bachelor’s degree in Data Analysis, Information Systems, Computer Science, Engineering, Commerce, or related field
  • 2-4 years of digital analytics experience with a proven track record of using data analysis to identify actionable insights
  • Advanced skills in web analytics tools (Adobe Analytics or Google Analytics), data visualization platforms (Tableau or Looker Studio), and SQL for data extraction and manipulation
  • Strong analytical mindset with ability to independently investigate data, uncover opportunities, and transform analysis into actionable strategies that drive measurable business outcomes
  • Outstanding presentation and storytelling skills with proven ability to translate complex data analysis into clear, compelling narratives for executive and cross-functional stakeholders
  • Ability to work effectively with product, design, and marketing teams, combined with a curious mindset and passion for understanding customer behavior and digital engagement drivers

Nice to haves:

  • Experience in large-scale, complex business environments with multiple product lines and customer segments, preferably in telecommunications or e-commerce industries
  • Expertise in customer analytics including cohort analysis, funnel analysis, omnichannel journey mapping, A/B testing, and session-replay tools such as Quantum Metric
  • Knowledge of customer data platforms, marketing automation tools, voice of customer programs for digital experience feedback, and machine learning techniques for customer analytics and propensity modeling

Salary Range: $74,000-$110,000Performance Bonus or Sales Incentive Plan: 12%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more …

A bit about usWe’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.DigitalDiverse teams lead the way to innovation. Leveraging different perspectives, experiences and ways of thinking allows us to deliver better insights, decisions, and solutions. Embracing our individuality, and leveraging diversity of thought is an important part of the amazing culture we have built at TELUS Digital.We are honoured to be recognizedTeam TELUS at a glance1.4M
Days volunteered in our communities$1.3
Billion contributed to charitable and community organizations since 200015.2
Million customer connectionsAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.

Summary

Position Overview
TELUS is seeking a data-savvy candidate passionate about understanding customer behavior to enhance digital engagement. The role focuses on analyzing customer journeys to optimize their interactions with TELUS, identify barriers to digital adoption, and develop targeted engagement strategies.

Key Responsibilities

  • Customer Insight Analysis: Examine customer behavior and create segmentation models to enhance digital engagement and predict churn.
  • Journey Optimization: Map customer interactions across digital and offline channels to streamline their experience.
  • Testing and Innovation: Conduct A/B tests to enhance customer experiences and collaborate with product and sales teams for new ideas.
  • Performance Monitoring: Track and report on customer group performance, and use attribution modeling to evaluate campaign effectiveness.
  • Cross-functional Collaboration: Work with various teams to translate insights into actionable strategies and present findings to leadership.

Qualifications

  • Bachelor’s degree in a related field with 2-4 years of digital analytics experience.
  • Proficiency in web analytics (Adobe/Google Analytics), data visualization (Tableau/Looker), and SQL.
  • Strong analytical and presentation skills, capable of translating complex data into actionable insights.
  • Ability to collaborate across teams with a focus on customer behavior.

Preferred Experience

  • Background in telecommunications or e-commerce with expertise in customer analytics, A/B testing, and machine learning techniques.

Compensation & Benefits

  • Salary range: $74,000-$110,000 with a performance bonus of 12%.
  • Comprehensive benefits, flexible work options, generous vacation, and opportunities for career growth.

Company Culture
TELUS emphasizes a people-focused, innovative culture committed to diversity and community engagement, supporting a rewarding and inclusive work environment.

Sr. Performance Analyst, Customer Lifecycle & Retention, Digital Growth & GTM Team – Telus – Toronto, ON

Company: Telus

Location: Toronto, ON

Expected salary: $74000 – 110000 per year

Job date: Sat, 21 Jun 2025 07:59:17 GMT

Job description: DescriptionOur team and what we’ll accomplish together…Are you passionate about unlocking the secrets behind customer behavior? Do you thrive on turning data into game-changing strategies? We want to transform how millions of customers interact with TELUS by diving deep into their digital journey.You’ll be the mastermind behind understanding what makes our customers tick, click, and stick around. Through focusing on understanding what motivates customers to engage with digital channels and identifying barriers to digital adoption, you will develop insights and targeted engagement strategies to grow and retain our digital customer base.You will:

  • Customer Lifecycle Deep Dives: You’ll get to dig into customer behavior across their entire journey with us, building different segmentation models and spotting patterns to drive digital engagement and predict who might churn.
  • Journey Optimization: You’ll trace how customers move between our digital and offline touchpoints, figuring out where they get stuck and designing smoother paths. Think of it as creating the ultimate customer roadmap.
  • Testing and Innovation: You’ll run A/B tests to improve how customers engage with our digital properties, collaborating with product and sales to test new ideas and create more personalized experiences.
  • Performance Monitoring: You’ll track how different customer groups are doing, build useful dashboards, and figure out what’s actually working in our campaigns through attribution modeling.
  • Crossfunctional Collaboration: You’ll work with teams across the company to turn your findings into real strategies, presenting to leadership and breaking down whatever’s blocking customers from going digital.

QualificationsWhat you bring:

  • Bachelor’s degree in Data Analysis, Information Systems, Computer Science, Engineering, Commerce, or related field
  • 2-4 years of digital analytics experience with a proven track record of using data analysis to identify actionable insights
  • Advanced skills in web analytics tools (Adobe Analytics or Google Analytics), data visualization platforms (Tableau or Looker Studio), and SQL for data extraction and manipulation
  • Strong analytical mindset with ability to independently investigate data, uncover opportunities, and transform analysis into actionable strategies that drive measurable business outcomes
  • Outstanding presentation and storytelling skills with proven ability to translate complex data analysis into clear, compelling narratives for executive and cross-functional stakeholders
  • Ability to work effectively with product, design, and marketing teams, combined with a curious mindset and passion for understanding customer behavior and digital engagement drivers

Nice to haves:

  • Experience in large-scale, complex business environments with multiple product lines and customer segments, preferably in telecommunications or e-commerce industries
  • Expertise in customer analytics including cohort analysis, funnel analysis, omnichannel journey mapping, A/B testing, and session-replay tools such as Quantum Metric
  • Knowledge of customer data platforms, marketing automation tools, voice of customer programs for digital experience feedback, and machine learning techniques for customer analytics and propensity modeling

Salary Range: $74,000-$110,000Performance Bonus or Sales Incentive Plan: 12%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more …

Please note that the compensation shown in the job posting may be subject to change in 2025.A bit about usWe’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.DigitalDiverse teams lead the way to innovation. Leveraging different perspectives, experiences and ways of thinking allows us to deliver better insights, decisions, and solutions. Embracing our individuality, and leveraging diversity of thought is an important part of the amazing culture we have built at TELUS Digital.We are honoured to be recognizedTeam TELUS at a glance1.4M
Days volunteered in our communities$1.3
Billion contributed to charitable and community organizations since 200015.2
Million customer connectionsAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.

Job Summary

Position Overview:
Join TELUS as a digital analytics expert focused on improving customer engagement and retention. Your role involves analyzing customer behavior, optimizing their digital journeys, and developing strategies to enhance interactions with TELUS’s digital offerings.

Key Responsibilities:

  • Customer Behavior Analysis: Examine the entire customer lifecycle and build segmentation models to foster digital engagement and minimize churn.
  • Journey Enhancement: Identify obstacles in customer navigation across digital and offline channels to create a seamless experience.
  • Testing and Innovation: Conduct A/B testing for digital properties, collaborating with various teams to implement personalized enhancements.
  • Performance Tracking: Develop dashboards to monitor customer engagement and campaign effectiveness using attribution modeling.
  • Cross-functional Collaboration: Work with various departments to translate insights into actionable strategies, presenting findings to leadership.

Qualifications:

  • Bachelor’s degree in a relevant field.
  • 2-4 years of digital analytics experience with a record of actionable insights.
  • Proficient in web analytics, data visualization tools, and SQL.
  • Strong analytical, presentation, and storytelling skills.
  • Collaborative mindset with a passion for understanding customer behavior.

Preferred Skills:

  • Experience in complex business environments, especially in telecommunications or e-commerce.
  • Knowledge of customer analytics techniques and tools.

Compensation and Benefits:

  • Salary range: $74,000-$110,000 with a 12% performance bonus.
  • Benefits include a comprehensive rewards package, vacation time, flexible working options, and opportunities for career growth.

Company Culture:

TELUS promotes a people-focused, diverse, and innovative environment dedicated to technology-based solutions that positively impact communities. The company values unique contributions and fosters an inclusive culture.

Accessibility Notice:

TELUS is committed to fair employment practices and provides accommodation for applicants with disabilities during the recruitment process.

Wealthsimple – Intern, Lifecycle Marketing (Fall 2025) – Toronto, ON

Company: Wealthsimple

Location: Toronto, ON

Expected salary:

Job date: Tue, 03 Jun 2025 22:29:28 GMT

Job description: confusing, opaque and expensive and make them transparent and low-cost for everyone. We’re the largest fintech company in Canada… on Wednesdays and Thursdays. This structure offers the flexibility of remote work, while also providing the collaboration…

Manager, Lifecycle & Performance – MLSE – Toronto, ON

Company: MLSE

Location: Toronto, ON

Expected salary:

Job date: Wed, 04 Jun 2025 01:56:21 GMT

Job description: Company DescriptionAt Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.We achieve all of this through our Common Purpose – to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.Job DescriptionThis is a Mat-leave backfill till July 2026As the Manager, Lifecycle & Performance Marketing, you will lead a strategic centre of excellence passionate about targeted marketing that fuels fan engagement, revenue growth, and program adoption. You’ll play a key role in shaping the future of fan marketing at MLSE by building integrated strategies grounded in data and delivering measurable impact across every stage of the fan journey. This role is ideal for someone who thrives at the intersection of marketing, analytics, and business strategy-and is passionate about using insights to drive smarter decisions and more meaningful engagement.You’ll be responsible for aligning campaign strategy with MLSE’s commercial goals, optimizing performance across channels, and coaching a team to scale these capabilities across the organization. Working cross-functionally, you will help define and deliver a more connected, insight-led approach to lifecycle and performance marketing.

  • Partner with senior leadership to define the vision and roadmap for lifecycle and performance marketing, ensuring alignment with broader business objectives and commercial growth targets.
  • Develop scalable frameworks and processes that bring strategic rigor to campaign planning, segmentation, testing, and measurement.
  • Identify opportunities for innovation across tools, tactics, and technology to maintain MLSE’s position as an industry leader.
  • Lead collaboration with Business Intelligence and Product Marketing teams to build actionable audience segments and personas using internal and external data sources.
  • Implement data-driven campaign optimization strategies to improve ROI, conversion rates, and customer lifetime value (CLV).
  • Establish best practices for A/B testing, multivariate testing, and performance tracking to refine messaging, creative, and channel mix.
  • Centralize and standardize 1:1 and performance marketing campaigns across business units and venues, ensuring consistent quality, brand alignment, and commercial impact.
  • Own the campaign lifecycle from brief through execution and post-campaign analysis, ensuring initiatives meet brand and performance standards.
  • Manage cross-channel strategy across email, paid media, and CRM platforms, using data to drive personalization and performance.
  • Lead and mentor a high-performing team of two, fostering professional growth and a culture of innovation, curiosity, and continuous improvement.
  • Work collaboratively with internal stakeholders (Digital, Brand, BI, Ticketing, Retail, Global Partnerships) and external partners (agencies and vendors) to ensure cohesive execution and high-impact outcomes.
  • Manage marketing resources effectively, including budget allocation, vendor oversight, and project prioritization.
  • Deliver regular insights and performance updates to senior leadership, including campaign impact, financial analysis, and recommendations for future investment.
  • Collaborate with Legal, CRM, and Cyber Security teams to ensure ethical and compliant marketing practices across all efforts.

QualificationsNote: Before reviewing the qualifications listed below, we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience. We invite you to please share this with us in the “Message to the Hiring Manager” section of our online application.

  • 5+ years of experience in lifecycle marketing, performance marketing, or related roles, with a track record of leading data-informed strategies.
  • 3+ years leading a team in a related role and leading cross-functional initatives.
  • Strong analytical acumen with experience using tools like Google Analytics, BI dashboards, Salesforce CRM, and marketing automation platforms.
  • Proven track record to optimize campaigns using segmentation, journey mapping, A/B testing, and advanced performance metrics like ROI and CLV.
  • Hands-on experience with cross-channel marketing, including email, paid media, and CRM programs.
  • Experience managing budgets, agency/vendor relationships, and delivering stakeholder reporting with strategic insights.
  • Strong communication and teamwork skills, with the ability to influence and drive alignment across multiple departments.
  • A bias for action, curiosity about emerging trends, and the ability to translate insights into innovation.

Additional InformationPlease apply no later than June 13, 2025We thank all applicants for their interest, however, only those selected for the information session will be contacted.At MLSE, we are committed to building an equitable, diverse and inclusive organization. We are an equal opportunity employer and we do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email . Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.

Company Summary

Maple Leaf Sports & Entertainment Partnership (MLSE) is a leading sports and entertainment organization in Canada, known for delivering exceptional fan experiences. MLSE is the parent company of various professional sports teams, including the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), Toronto FC (MLS), and others. The company also manages venues like Scotiabank Arena and BMO Field, and provides a variety of entertainment and culinary experiences. MLSE is dedicated to community investment, having contributed over $45 million to Ontario communities since 2009.

Job Description

Position: Manager, Lifecycle & Performance Marketing
Type: Maternity leave backfill until July 2026

The Manager will spearhead targeted marketing efforts to boost fan engagement and revenue. Responsibilities include:

  • Aligning marketing strategies with business objectives.
  • Developing frameworks for campaign planning and measurement.
  • Identifying innovative tools and strategies.
  • Collaborating with teams to create actionable audience segments.
  • Implementing data-driven optimization strategies.
  • Establishing best practices for testing and performance tracking.
  • Managing campaigns across various channels.
  • Leading and mentoring a team.
  • Collaborating with internal and external stakeholders.
  • Reporting insights and performance to senior leadership.
  • Ensuring compliance with ethical marketing practices.

Qualifications

  • 5+ years of experience in lifecycle or performance marketing.
  • 3+ years in a team leadership role.
  • Strong analytical skills with tools like Google Analytics and CRM platforms.
  • Experience with campaign optimization and cross-channel marketing.
  • Budget and stakeholder management experience.
  • Excellent communication and teamwork abilities.
  • A proactive approach and curiosity about market trends.

Additional Information

Application deadline: June 13, 2025. MLSE promotes a diverse and inclusive workplace and offers reasonable accommodations for applicants with disabilities.

Manager, Lifecycle & Performance – MLSE – Toronto, ON

Company: MLSE

Location: Toronto, ON

Expected salary:

Job date: Tue, 03 Jun 2025 22:56:40 GMT

Job description: Company DescriptionAt Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.We achieve all of this through our Common Purpose – to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.Job DescriptionThis is a Mat-leave backfill till July 2026As the Manager, Lifecycle & Performance Marketing, you will lead a strategic centre of excellence passionate about targeted marketing that fuels fan engagement, revenue growth, and program adoption. You’ll play a key role in shaping the future of fan marketing at MLSE by building integrated strategies grounded in data and delivering measurable impact across every stage of the fan journey. This role is ideal for someone who thrives at the intersection of marketing, analytics, and business strategy—and is passionate about using insights to drive smarter decisions and more meaningful engagement.You’ll be responsible for aligning campaign strategy with MLSE’s commercial goals, optimizing performance across channels, and coaching a team to scale these capabilities across the organization. Working cross-functionally, you will help define and deliver a more connected, insight-led approach to lifecycle and performance marketing.

  • Partner with senior leadership to define the vision and roadmap for lifecycle and performance marketing, ensuring alignment with broader business objectives and commercial growth targets.
  • Develop scalable frameworks and processes that bring strategic rigor to campaign planning, segmentation, testing, and measurement.
  • Identify opportunities for innovation across tools, tactics, and technology to maintain MLSE’s position as an industry leader.
  • Lead collaboration with Business Intelligence and Product Marketing teams to build actionable audience segments and personas using internal and external data sources.
  • Implement data-driven campaign optimization strategies to improve ROI, conversion rates, and customer lifetime value (CLV).
  • Establish best practices for A/B testing, multivariate testing, and performance tracking to refine messaging, creative, and channel mix.
  • Centralize and standardize 1:1 and performance marketing campaigns across business units and venues, ensuring consistent quality, brand alignment, and commercial impact.
  • Own the campaign lifecycle from brief through execution and post-campaign analysis, ensuring initiatives meet brand and performance standards.
  • Manage cross-channel strategy across email, paid media, and CRM platforms, using data to drive personalization and performance.
  • Lead and mentor a high-performing team of two, fostering professional growth and a culture of innovation, curiosity, and continuous improvement.
  • Work collaboratively with internal stakeholders (Digital, Brand, BI, Ticketing, Retail, Global Partnerships) and external partners (agencies and vendors) to ensure cohesive execution and high-impact outcomes.
  • Manage marketing resources effectively, including budget allocation, vendor oversight, and project prioritization.
  • Deliver regular insights and performance updates to senior leadership, including campaign impact, financial analysis, and recommendations for future investment.
  • Collaborate with Legal, CRM, and Cyber Security teams to ensure ethical and compliant marketing practices across all efforts.

QualificationsNote: Before reviewing the qualifications listed below, we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience. We invite you to please share this with us in the “Message to the Hiring Manager” section of our online application.

  • 5+ years of experience in lifecycle marketing, performance marketing, or related roles, with a track record of leading data-informed strategies.
  • 3+ years leading a team in a related role and leading cross-functional initatives.
  • Strong analytical acumen with experience using tools like Google Analytics, BI dashboards, Salesforce CRM, and marketing automation platforms.
  • Proven track record to optimize campaigns using segmentation, journey mapping, A/B testing, and advanced performance metrics like ROI and CLV.
  • Hands-on experience with cross-channel marketing, including email, paid media, and CRM programs.
  • Experience managing budgets, agency/vendor relationships, and delivering stakeholder reporting with strategic insights.
  • Strong communication and teamwork skills, with the ability to influence and drive alignment across multiple departments.
  • A bias for action, curiosity about emerging trends, and the ability to translate insights into innovation.

Additional InformationPlease apply no later than June 13, 2025We thank all applicants for their interest, however, only those selected for the information session will be contacted.At MLSE, we are committed to building an equitable, diverse and inclusive organization. We are an equal opportunity employer and we do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email accommodations@mlse.com. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.

Company Description
Maple Leaf Sports & Entertainment Partnership (MLSE) is committed to fostering an inclusive workplace reflective of its community. As Canada’s leading provider of sports and entertainment experiences, MLSE oversees several major teams, including the Toronto Maple Leafs, Toronto Raptors, and Toronto FC, along with venues like Scotiabank Arena. The organization also invests in community initiatives through the MLSE Foundation, having contributed over $45 million since 2009.

Job Description
MLSE seeks a Manager of Lifecycle & Performance Marketing for a maternity leave backfill until July 2026. This role focuses on data-driven marketing strategies to enhance fan engagement and revenue. Key responsibilities include:

  • Developing marketing strategies aligned with commercial goals.
  • Creating frameworks for campaign planning and analysis.
  • Innovating marketing tools and techniques.
  • Collaborating with internal and external teams for effective execution.
  • Managing a high-performing team, focusing on growth and innovation.
  • Providing performance updates and managing marketing resources responsibly.

Qualifications
Candidates should have over five years of experience in lifecycle and performance marketing, with at least three years in a leadership role. Strong analytical skills and experience with marketing tools are essential, along with a proven ability to optimize campaigns and manage budgets.

Application Information
Applicants are encouraged to apply by June 13, 2025, and those requiring accommodations during the application process should contact HR. MLSE is an equal opportunity employer dedicated to diversity and inclusion.

Manager, Lifecycle & Performance – MLSE – Toronto, ON

Company: MLSE

Location: Toronto, ON

Expected salary:

Job date: Sat, 31 May 2025 22:42:50 GMT

Job description: Company DescriptionAt Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.We achieve all of this through our Common Purpose – to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.Job DescriptionThis is a Mat-leave backfill till July 2026As the Manager, Lifecycle & Performance Marketing, you will lead a strategic centre of excellence passionate about targeted marketing that fuels fan engagement, revenue growth, and program adoption. You’ll play a key role in shaping the future of fan marketing at MLSE by building integrated strategies grounded in data and delivering measurable impact across every stage of the fan journey. This role is ideal for someone who thrives at the intersection of marketing, analytics, and business strategy—and is passionate about using insights to drive smarter decisions and more meaningful engagement.You’ll be responsible for aligning campaign strategy with MLSE’s commercial goals, optimizing performance across channels, and coaching a team to scale these capabilities across the organization. Working cross-functionally, you will help define and deliver a more connected, insight-led approach to lifecycle and performance marketing.

  • Partner with senior leadership to define the vision and roadmap for lifecycle and performance marketing, ensuring alignment with broader business objectives and commercial growth targets.
  • Develop scalable frameworks and processes that bring strategic rigor to campaign planning, segmentation, testing, and measurement.
  • Identify opportunities for innovation across tools, tactics, and technology to maintain MLSE’s position as an industry leader.
  • Lead collaboration with Business Intelligence and Product Marketing teams to build actionable audience segments and personas using internal and external data sources.
  • Implement data-driven campaign optimization strategies to improve ROI, conversion rates, and customer lifetime value (CLV).
  • Establish best practices for A/B testing, multivariate testing, and performance tracking to refine messaging, creative, and channel mix.
  • Centralize and standardize 1:1 and performance marketing campaigns across business units and venues, ensuring consistent quality, brand alignment, and commercial impact.
  • Own the campaign lifecycle from brief through execution and post-campaign analysis, ensuring initiatives meet brand and performance standards.
  • Manage cross-channel strategy across email, paid media, and CRM platforms, using data to drive personalization and performance.
  • Lead and mentor a high-performing team of two, fostering professional growth and a culture of innovation, curiosity, and continuous improvement.
  • Work collaboratively with internal stakeholders (Digital, Brand, BI, Ticketing, Retail, Global Partnerships) and external partners (agencies and vendors) to ensure cohesive execution and high-impact outcomes.
  • Manage marketing resources effectively, including budget allocation, vendor oversight, and project prioritization.
  • Deliver regular insights and performance updates to senior leadership, including campaign impact, financial analysis, and recommendations for future investment.
  • Collaborate with Legal, CRM, and Cyber Security teams to ensure ethical and compliant marketing practices across all efforts.

QualificationsNote: Before reviewing the qualifications listed below, we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience. We invite you to please share this with us in the “Message to the Hiring Manager” section of our online application.Additional InformationPlease apply no later than June 13, 2025We thank all applicants for their interest, however, only those selected for the information session will be contacted.At MLSE, we are committed to building an equitable, diverse and inclusive organization. We are an equal opportunity employer and we do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email accommodations@mlse.com. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.

Company Overview:
Maple Leaf Sports & Entertainment Partnership (MLSE) is a leading sports and entertainment organization in Canada, focusing on creating an inclusive workplace. MLSE manages prominent teams like the Toronto Maple Leafs, Toronto Raptors, Toronto FC, and others, as well as venues like Scotiabank Arena and BMO Field. The organization emphasizes providing exceptional experiences and has invested over $45 million in local communities through its foundation.

Job Role Summary:
The position of Manager, Lifecycle & Performance Marketing (mat-leave backfill until July 2026) involves leading targeted marketing strategies aimed at enhancing fan engagement and driving revenue growth. Key responsibilities include:

  • Aligning marketing strategies with business goals.
  • Developing frameworks for campaign planning and measurement.
  • Innovating marketing tools and tactics.
  • Collaborating with various teams to segment and target audiences effectively.
  • Optimizing campaigns for better ROI and customer lifetime value.
  • Managing cross-channel strategies and ensuring cohesive execution.
  • Mentoring a team and fostering a culture of continuous improvement.
  • Providing performance insights and managing marketing resources.

MLSE encourages applicants from diverse backgrounds and is committed to equitable hiring practices. Candidates are invited to apply by June 13, 2025, and accommodations are available for those with disabilities.