Digital Marketing Manager – 14 Month Contract

Job title: Digital Marketing Manager – 14 Month Contract

Company: EY

Job description: At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture, and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

Digital Marketing Manager (14-month contract)

The opportunity

Winning isn’t just about the close. It’s about the way companies experience our differentiated value proposition at the beginning and across the middle that will ultimately define our future success as a professional services firm. Getting there means delivering meaningful touchpoints in the right ways and at the right time to create distinctly personal content and joined-up experiences for clients and potential clients that help answer the big questions they’re asking every single day.

In this contract role, the Digital Marketing Manager role has an exciting chance to play a part in redefining the way a large-scale organization like ours engages audiences, cultivates relationships and drives leads. And your expertise and passion for creating omnichannel experiences with Marketo campaigns will be the foundation of this role.

On paper, we’re looking for someone who can manage the customer experience on the Marketo platform, and build and execute digital marketing campaigns that support defined B2B demand generation programs through Marketo and Adobe Experience Manager (AEM) platform to help us deliver relevant content and experiences that not only bring people into the EY world but give them compelling reasons to stay.

In reality, you’ll operate in the gray zone with innate curiosity and a sense of experimentation to bring to life a high volume of campaigns and reimagine how we go to market with a relentless focus on data analytics and optimization. Success will come with a deep understanding of our clients – what they buy, how they buy, why they buy, where they go for information, and how they engage. Through your work, we’ll hear, respond to, and target clients better than ever before through the channels that matter most to them. And together, we’ll foster loyalty, drive advocacy, and enhance experiences across every EY interaction. If you’re the right person to help us chart that course forward – and have some fun along the way – we’d like to hear from you.

Your key responsibilities

  • Guide the conception, execution and delivery of our B2B demand generation programs and campaigns on the Marketo platform
  • Build and execute marketing automation campaigns (in Marketo as well as using associated technologies) that deliver against specific business goals and campaign objectives
  • Develop integrated, media objectives for cross-channel digital media plans and campaign execution that address campaign objectives, and deliver business impact
  • Carry out post-campaign analysis and regular reporting to provide insights and recommendations on how to optimize and improve effectiveness
  • Stay ahead of industry and digital trends and developments by conducting research, engaging in training, building relationships with partners and participating in industry learnings and webinars
  • Experience with managing design and web products in terms of project scoping, scheduling, risk assessment, budgeting, quality control, and internal and client communication
  • Equip business teams and internal stakeholders with data-driven insights to make fact-based decisions while deriving customer insights from digital analytics datasets
  • Act as the data evangelist for your stakeholders and tell stories through data that drive strategy and tactics
  • Design, build, maintain and validate digital analytics dashboards using data visualization tools to systematically analyze customer behavior and traffic trends
  • Carry out post-mortems and provide insights and recommendations on how to optimize and improve the effectiveness

Skills and attributes for success

  • Innovative and creative, with a logical and methodical approach to problem-solving
  • Strong project management; organized and articulate with impeccable attention to detail
  • Comfortable working in a very fast-paced, complex, yet dynamic work environment
  • Able to multitask on a variety of different projects with strong project and time management skills, with high stakeholder accountability and expectation management
  • Committed to quality, exercising unfaltering diligence to pre-defined quality assurance (QA) process, and passionate about continuous improvement
  • Process-driven, always looking for ways to improve efficiency and effectiveness
  • Bring deep AEM know-how (and a true understanding of supporting technologies) as the team’s expert-in-residence

To qualify for the role you must have

  • Bachelor’s degree in marketing, digital marketing, or business administration
  • A track record of delivering cross-channel, demand generation campaigns for leading brands
  • Must have hands-on extensive experience with Marketo or a similar automation tool
  • Hands-on expertise with third-party platforms like Adobe Target, Adobe Experience Manager, Adobe Analytics, and Power BI
  • Solid experience building digital analytics dashboards out of Adobe Analytics (Omniture) and Google Analytics 360 data
  • In-depth knowledge of martech capabilities spanning platforms (Google, LinkedIn, Twitter, Marketo, email marketing, CRM, etc.), production (content marketing, SEM/PPC, marketing automation, SEO, benchmarking, media plan design, etc.), and measurement (analytics, dashboarding, reporting, etc.)
  • Powerful business acumen, with the ability to put data in the context of a customer problem and know where to look when exposed to large amounts of data.

What we look for

  • We are looking for candidates who are highly motivated, analytical, logical thinkers, have very strong attention to detail. Being a strong team player is critical with the ability to adapt to changing requirements or deadlines in support of our client’s goals.

What we offer

We offer:

  • Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
  • Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
  • Transformative leadership: We’ll give you the insights, coaching, and confidence to be the leader the world needs.
  • Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

If you can demonstrate that you meet the criteria above, please contact us as soon as possible.

The exceptional EY experience. It’s yours to build.

EY | Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people, and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax, and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

Expected salary:

Location: Toronto, ON

Job date: Wed, 25 Aug 2021 22:53:25 GMT

Apply for the job now!

Digital Marketing Manager

Job title: Digital Marketing Manager

Company: SkyhighCV

Job description: DIGITAL ADVERTISING & WEBSITE OVERSIGHT

With the VP of Marketing, manage a $1+ million budget while monitoring multiple Sales KPIs.
Manage a small digital team who will assist you.
Account management, analysis, reporting and recommendations on paid search and PPC.
A frequent user of Google Analytics, monitoring our key sites and troubleshooting
Continually monitor, revise, and conduct ad and landing page tests.
Annual in-depth reporting and review of our digital marketing activities (including email and social) and key websites.
Lead weekly meetings related to current and future digital marketing activities.
Improve and enhance dynamic online advertising
Conversion rate and Average Booking Value optimization (co-managed with Product Managers)
Webpage, blog, microsite design and structural enhancement
Google and Bing Adwords

CRM-MARKETING IMPROVEMENTS

Work closely with our CRM Administrator and Technology team
Own the “Marketing Side” of data when it comes to our CRM (Salesforce), and be able to review Web forms as they related to capturing client info in our CRM.
Managing a dedicated Marketing Automation Specialist, create, analyze and implement new Marketing automations.
Using a variety of Project Management and AGILE Development tools and processes, to outline projects and track progress of completion with the support of the Marketing Automation Specialist.
Work with 3rd party advisors, consultants and 3rd party technicians in troubleshooting issues, errors and making enhancements
Help Manage Marketing Content team in the delivery of and accomplishment of Marketing Automations.

You have:

5+ years Search Engine Marketing experience
Proven track record of success with large scale paid search programs and strong consumer instincts
In-depth experience across all Google marketing platforms
An authority on current and emerging SEM trends and technologies
Advanced experience with Microsoft Excel and other Data-analysis programs and dashboards
Strong analytical skills, organizational skills, and high attention to detail
High level of independence and efficiency
Excellent communication and interpersonal skills
Solid understanding of sales-lead generation conversion funnels
AdWords and Bing Ads certified is an asset
Experience with campaigns on Twitter, Facebook, Instagram & LinkedIn is an asset
Experience in enhancing Organic SEO
Content Marketing experience an asset
Travel industry experience an asset but not required

Expected salary:

Location: Toronto, ON

Job date: Thu, 19 Aug 2021 07:54:38 GMT

Apply for the job now!

Digital Marketing Manager

Job title: Digital Marketing Manager

Company: ThoughtWire

Job description: ThoughtWire’s smart building and smart hospital software solutions empower its clients in commercial real estate and healthcare to optimize operations and improve occupant experience by orchestrating data from people, processes, and the connected building in a smart digital asset – the Built Environment Digital Twin.

ThoughtWire’s innovative applications, that are deployed in the cloud and on-premise, are all powered by ThoughtWire’s Built Environment Digital Twin, which breaks down silos of data to deliver the right information to the right people in context so they can take action. Whether it’s creating a seamless experience for office workers inside a building or streamlining clinical operations at a healthcare organization, ThoughtWire is determined to make built environments healthier, safer, and more efficient places to live, work and play.

What You’ll Be Doing

  • Plan, develop, implement and maintain campaigns across all digital marketing and social media platforms (SEO / SEM, paid search, display, remarketing, social, PR, and advertising campaigns) to support audience and sales growth
  • Maximize and manage digital marketing budget
  • Analysis: Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Evaluate overall performance, campaign performance, engagement, traffic growth in order to optimize programs
  • Campaign reporting: Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Prepare campaign results analytics and key learnings reports and provide recommendations
  • Analysis: Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Evaluate overall performance, campaign performance, engagement, traffic growth in order to optimize programs
  • Campaign reporting: Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Prepare campaign results analytics and key learnings reports and provide recommendations.

What You’ll Need

  • Bachelor’s degree in Marketing or related field
  • Minimum of 5 years of Digital and Email Marketing experience; experience in e-commerce operations, including knowledge of supply chain, fulfillment, digital marketing and customer service processes
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Proficient with Google Marketing Tools (Webmaster, Analytics, AdWords, Merchant, Tag Manager) and/or IBM Core metrics
  • Strong analytical skills and data-driven thinking
  • Applied knowledge of web protocols (HTML 5). Must be able to program simple HTML pages
  • Ability to express ideas clearly both in written and oral communications

Why you want to work for us:

  • Great colleagues and meaningful socially impactful work
  • Supportive mentorship framework and professional development stipend
  • Competitive salary
  • Flexible WFH/Work From Office
  • Full benefits package from your start date – no waiting period!

ThoughtWire is an open and inclusive environment that values diversity and invests in the skills and growth of all our team members. We are non-traditional career path friendly, valuing the individual and their skills over the credentials they carry. ThoughtWire welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

Expected salary:

Location: Toronto, ON

Job date: Thu, 19 Aug 2021 02:33:02 GMT

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Senior Marketing Manager, Digital Acquisition

Job title: Senior Marketing Manager, Digital Acquisition

Company: BMO Financial Group

Job description: Goggle 360 and Facebook Experience in Financial Services environment is an asset. The Senior Marketing Manager, Digital… for Everyday Banking Marketing. Provides digital support to Personal Banking Marketing, offer advice and supports on digital…

Expected salary:

Location: Toronto, ON

Job date: Wed, 01 Sep 2021 06:13:26 GMT

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Marketing Delivery Manager (Digital/Web)

Job title: Marketing Delivery Manager (Digital/Web)

Company: Gold Recruitment

Job description: Marketing Delivery Manager (Digital/Web)

Immediate career opportunity for a digital delivery management professional with experience leading web development and content teams through digital project delivery in a marketing organization. Bring your B2B and/or agency experience, project management skills and marketing insight into a growing, highly engaged team. Lead sprints, collaborate with key stakeholders, perform quality assurance on projects. An opportunity to make a key contribution and build on your experience in a dynamic team with great leadership.

This opportunity is a full time permanent position with excellent compensation and benefits.

Must be legally eligible to work in Canada.

We sincerely thank all applicants for their interest, however only those candidates selected for interviews will be contacted.

Expected salary:

Location: Toronto, ON

Job date: Wed, 01 Sep 2021 22:28:03 GMT

Apply for the job now!

Manager, Digital Marketing Acquisition

Job title: Manager, Digital Marketing Acquisition

Company: Tangerine

Job description: Requisition ID: 117964

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Job Purpose
The Manager, Digital Acquisition is responsible for contributing to the Digital Factory’s Digital Marketing team success by leveraging multiple digital channels and buying platform capabilities. The incumbent will be responsible for the development and execution of holistic paid media programs, including affiliates, search, social, and programmatic display to drive unit sales, revenue and growth.

Key Accountabilities
1. Be the Paid Media Acquisition Champion
o Be the Paid Media subject matter expert with well-rounded knowledge across all digital channels.
o Tie paid acquisition efforts into overall holistic omni-channel strategy
o Stay up to date with digital advertising industry, best practices and capabilities
o Make recommendations on new ideas and testing opportunities
o Identify trends, training and coaching opportunities for the team to improve their digital buying skills

2. Campaign Management
o Lead the development of Paid Media Acquisition strategy across all digital channels (Affiliates, Search, Social and programmatic display) to drive unit sales
o Contribute to overall squad efforts to achieve forecasted sales and revenue goals
o Execute paid media strategy in platform, track budgets and optimize for performance
o Manage ad copy creation and ad approvals across all channels

3. Collaboration
o Partner with SEO specialist, customer journey managers, content specialists and ecommerce team to improve page relevancy, page content, customer experience, and digital sales performance
o Work with business line partners and squad team members to achieve business objectives
o Partner with Analytics team to develop dashboard and verify data

Education/Experience

  • Minimum 2-3 years of paid marketing with strategic and in platform expertise
  • Proven demonstration of paid media strategy development, campaign execution and optimization
  • Strong communication skills
  • Thorough knowledge of Microsoft office, specifically Microsoft Excel
  • Strong understanding of how acquisition media efforts integrate into overall holistic campaign strategy
  • Hands On, In-Platform buying platform experience such as Facebook, LinkedIn, DV360, Ad Words/Google Ads, Adobe Ad Cloud
  • Has experience working with affiliates partners and managing affiliate programs
  • Proven demonstration of partner, client and budget management

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: “for every future”, we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please . Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.

Note: All postings in me@Scotiabank will remain live for a minimum of 5 days.

Expected salary:

Location: Toronto, ON

Job date: Thu, 02 Sep 2021 22:19:24 GMT

Apply for the job now!

Manager, Digital Marketing Acquisition

Job title: Manager, Digital Marketing Acquisition

Company: Scotiabank

Job description: Requisition ID: 117964

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Job Purpose
The Manager, Digital Acquisition is responsible for contributing to the Digital Factory’s Digital Marketing team success by leveraging multiple digital channels and buying platform capabilities. The incumbent will be responsible for the development and execution of holistic paid media programs, including affiliates, search, social, and programmatic display to drive unit sales, revenue and growth.

Key Accountabilities
1. Be the Paid Media Acquisition Champion
o Be the Paid Media subject matter expert with well-rounded knowledge across all digital channels.
o Tie paid acquisition efforts into overall holistic omni-channel strategy
o Stay up to date with digital advertising industry, best practices and capabilities
o Make recommendations on new ideas and testing opportunities
o Identify trends, training and coaching opportunities for the team to improve their digital buying skills

2. Campaign Management
o Lead the development of Paid Media Acquisition strategy across all digital channels (Affiliates, Search, Social and programmatic display) to drive unit sales
o Contribute to overall squad efforts to achieve forecasted sales and revenue goals
o Execute paid media strategy in platform, track budgets and optimize for performance
o Manage ad copy creation and ad approvals across all channels

3. Collaboration
o Partner with SEO specialist, customer journey managers, content specialists and ecommerce team to improve page relevancy, page content, customer experience, and digital sales performance
o Work with business line partners and squad team members to achieve business objectives
o Partner with Analytics team to develop dashboard and verify data

Education/Experience

  • Minimum 2-3 years of paid marketing with strategic and in platform expertise
  • Proven demonstration of paid media strategy development, campaign execution and optimization
  • Strong communication skills
  • Thorough knowledge of Microsoft office, specifically Microsoft Excel
  • Strong understanding of how acquisition media efforts integrate into overall holistic campaign strategy
  • Hands On, In-Platform buying platform experience such as Facebook, LinkedIn, DV360, Ad Words/Google Ads, Adobe Ad Cloud
  • Has experience working with affiliates partners and managing affiliate programs
  • Proven demonstration of partner, client and budget management

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: “for every future”, we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please . Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.

Note: All postings in me@Scotiabank will remain live for a minimum of 5 days.

Expected salary:

Location: Toronto, ON

Job date: Fri, 03 Sep 2021 01:11:02 GMT

Apply for the job now!

Digital Marketing Manager – Social Media

Job title: Digital Marketing Manager – Social Media

Company: Deloitte

Job description: Job Type: Permanent
Primary Location: Toronto, Ontario, Canada
All Available Locations: Toronto; Montreal; Ottawa; Vancouver

Our Purpose

At Deloitte, we are driven to inspire and help our people, organization, communities, and country to thrive. Our Purpose is to build a better future by accelerating and expanding access to knowledge. Purpose defines who we are and gives us reason to exist as an organization.

By living our Purpose, we will make an impact that matters.

Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness.
Be expected to share your ideas and to make them a reality.
Be part of a firm that leads the way and pushes themselves to look like contemporary Canada.

As part of the Marketing Shared Services team and reporting to the Senior Manager, Digital Marketing, this Marketing Manager is self-motivated, highly energetic, results oriented and passionate.

What will your typical day look like?

Your responsibilities will include the following:

  • Serve as a trusted advisor to internal clients and work with the Digital Marketing leader to plan and execute a full compleme:nt of digital marketing initiatives to drive awareness, growth and enhance market positioning.
  • Develop and deliver digital marketing campaigns to support lead generation, market expansion, revenue opportunity generation and brand visibility.
  • Manage major digital marketing initiatives, which require collaboration with the broader Marketing and Sales Support team in areas such as public relations, events, CRM team and design.
  • Strong understanding of digital marketing channels, emerging technology, B2B marketing trends and social media platforms
  • Ensure compliance with communication policies, procedures and brand standards Collaborate/coordinate with appropriate resources, including marketers, regional managers, service area leaders and various shared services, to execute national marketing programs
  • Coordinate with development team to execute online marketing campaigns, testing/QA, through different platforms

About the team

As part of the Marketing Shared Services team and reporting to the Senior Manager, Digital Marketing, this Marketing Manager is self-motivated, highly energetic, results oriented and passionate.

Enough about us, let’s talk about you

Do you possess the following?

  • Bachelor’s Degree or Diploma in marketing, communications or equivalent experience
  • Minimum of 5 years of marketing/communications experience, preferably in a business to business marketing
  • Strategic thinker across digital marketing and busines-to-business marketing, with ability to develop marketing strategies across digital channels, with key focus on social media (organic/paid)
  • In-depth understanding of digital marketing channels (email, web and social media) with ability to be strategic and tactical
  • Demonstrated experience in leading social media campaigns, organic and paid, from defining business objectives, through to planning & targeting, budget recommendation and management, campaign execution/management and performance
  • Strong understanding of social media landscape, all channels and audiences, emerging technology and trends, with experience in brand marketing, content marketing and lead generation
  • Knowledge of user experience design across web, mobile, with understanding of technical, analytics, privacy and accessibility
  • Experience working across agency functions, video production, public relations, design and internal communications
  • Adept at building relationships with senior executives and guiding digital strategy, combined with strong business acumen
  • Detail oriented with ability to manage timelines, expectations and execution
  • Exceptional communication skills, written and oral, with experience in social media, email, or website copywriting
  • Ability to listen and absorb information quickly while sharing knowledge with clients and colleagues
  • Advanced Microsoft Office skills (Word, Excel, PowerPoint, and Outlook)
  • Strong attention to detail, administrative and organizational skills
  • Ability to prioritize, multi-task and perform in a deadline-oriented, fast-paced environment
  • Proven analytical skills and systematic problem solving
  • A solid work ethic, team player and comfortable liaising effectively with all levels of an organization

The following would be considered as strong asset:

  • Professional services marketing experience Bilingual (French and English)
  • B2B Marketing experience
  • Experience with enterprise content management platforms, email marketing tools, social media tools
  • Familiar with digital analytics
  • Software experience: Eloqua, Adobe Cloud/Analytics, Sprinklr

Our shared values

While our Purpose guides us and helps explain why we exist, our shared values describe the behaviour we expect from each other at the firm.

They provide common ground to unite us across cultures and geographies. They help us to earn the trust and respect of our stakeholders. We all commit to living by these shared values, to stay true to the principles they represent, and to honour the legacy from which they came. They are what sets us apart and makes us Deloitte.

Every day, we live our Purpose through the following five shared values:

  • Lead the way: Deloitte is not only leading the profession, but reinventing it for the future. We’re also committed to creating opportunity and leading the way to a more sustainable world.
  • Serve with integrity: Deloitte has earned the trust of employees, clients, regulators, and the public for 175 years. Upholding that trust is our single most important responsibility.
  • Take care of each other: We look out for one another and prioritize respect, fairness, development, and well-being.
  • Foster inclusion: We are at our best when we foster an inclusive culture and embrace diversity in all forms. We know this attracts top talent, enables innovation, and helps us deliver well-rounded client solutions.
  • Collaborate for measurable impact: We approach our work with a collaborative mind¬set, teaming across businesses, geographies, and skill sets to deliver tangible, measurable, attributable impact.

The next step is yours

Sound like The One Firm. For You?

At Deloitte, we are all about doing business inclusively – that starts with having diverse colleagues of all abilities. Deloitte encourages applications from all qualified candidates who represent the full diversity of communities across Canada. This includes, but is not limited to, people with disabilities, candidates from Indigenous communities, and candidates from the Black community in support of living our values, creating a culture of Diversity Equity and Inclusion and our commitment to our , and the .

We encourage you to connect with us at if you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations). We’d love to hear from you!

By applying to this job you will be assessed against the Deloitte Global Talent Standards. We’ve designed these standards to provide our clients with a consistent and exceptional Deloitte experience globally.
Deloitte Canada has 30 offices with representation across most of the country. We acknowledge our offices reside on traditional, treaty and unceded territories as part of Turtle Island and is still home to many First Nations, Métis, and Inuit peoples. We are all Treaty people.

Expected salary:

Location: Toronto, ON

Job date: Fri, 03 Sep 2021 22:23:12 GMT

Apply for the job now!

Marketing Manager – Blockchain

Toronto, ON

Temporarily remote

$60,000 a year – Full-time, Permanent

ViewFin is a global fin-tech company that specializes in providing blockchain and cryptocurrency solutions. Our aim is to provide digital solutions using blockchain technology in areas such as finance, business, art, medicine, and social entrepreneurship. Our core services include Blockchain as a Service (BaaS) and cryptocurrency exchange solutions. Founded in 2014, ViewFin has an international team of specialists from backgrounds as diverse as blockchain, traditional finance, networking, gaming, and consulting.

We are looking for a strategy and execution-focused Chief Marketing Officer (CMO) who is a great leader and coach. This person has experience at high-growth B2B companies and is able to own all areas of B2B marketing, including but not limited to Product marketing, demand generation, content marketing, branding, public relations, analyst relations, channel marketing, marketing analytics, and events.

As a member of our Executive team reporting directly to the CEO, the Marketing Manager is responsible for the company’s core marketing strategy and shares the responsibility to drive growth.

Responsibilities

  • Develop and lead the company’s regional marketing strategy and direct the execution of various marketing activities
  • Control the Marketing budget for all regions as well as to conduct forecasts
  • Be the point of contact for all Marketing and Branding topics between all locations.
  • Drive our digital marketing positioning (localization of Website, SEO, SEM, Digital campaigns)
  • Increase brand awareness
  • Conduct market research and personas to make better decisions on the respective region strategies
  • Execute online and offline marketing campaigns customized to fill and grow the lead pipeline with high-quality leads
  • Plan, organize and execute various marketing events such as prospect and customer events, conferences, exhibitions
  • Produce high-quality content for our customers such as market surveys,Webinars, Whitepaper, Case Studies, Blog, Videos, etc.
  • Create a solid network of strategic partnerships
  • Measure the performance of all activities and campaigns, assess them against goals (ROI, Key Performance Indicators) and adjust strategy & activities to achieve the
  • Provide ongoing reporting, develop actionable insights, test and learn approach to new initiatives

Skills desired

  • Senior-level marketing exposure in previous roles, with the ability to be hands-on through to strategic global marketplace experience
  • Solid understanding of market research and data analysis methods
  • Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels
  • ROI-driven approach to marketing and strong attention to detail;
  • Clear, effective communication skills and experience in a collaborative, transparent, and hands-on environment;
  • Good eye for design and creative assets;
  • Low ego and high intellectual curiosity.
  • A leader with both creative and analytical capabilities
  • Outstanding communication (written and verbal) and interpersonal abilities
  • previous experience in high growth start-up

A plus skils to have:

  • Open-source experience/blockchain experience
  • Practice and interest in public speaking welcome
  • Chinese and/or other languages

What we offer

  • The opportunity to work with a fun and dynamic team
  • Room for growth and advancement
  • Casual business dress environment
  • Team building and social events
  • Office easily accessible by public transit.
  • Much more!

ViewFin Canada Corporation is committed to building a diverse workforce reflective of the diversity of Canada. As a result, we promote employment equity and encourage candidates, especially those who identify as a woman, an Aboriginal person, a person with a disability or a member of a visible minority group, and any others who may contribute to the diversification of our workforce.

We thank all applications for showing an interest in this position. Only those selected for an interview will be contacted.

Job Types: Full-time, Permanent

Salary: From $60,000.00 per year

Benefits:

  • Casual dress
  • Dental care
  • Extended health care
  • Work from home

Schedule:

  • 8 hour shift

Experience:

  • Marketing: 3 years (preferred)
  • blockchain: 1 year (preferred)

Work remotely:

  • Temporarily due to COVID-19

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