Digital Marketing Performance Analyst – Manulife – Toronto, ON

Company: Manulife

Location: Toronto, ON

Expected salary:

Job date: Wed, 05 Feb 2025 23:46:46 GMT

Job description: At Manulife, we are currently seeking a talented and skilled Performance Marketing Analyst to join our MarTech modernization team. This role is ideal for a data-driven individual who excels in a fast-paced environment and is passionate about using data to drive marketing success. The ideal candidate will have experience interpreting large sets of marketing data, creating comprehensive reports, and developing actionable insights.The Digital Performance Marketing Analyst will work closely with the Director, Digital Automation & Performance Marketing and the broader team to optimize live campaigns, prepare quarterly readouts for key business stakeholders and oversee program-related operations to ensure efficiency and alignment with the organization’s strategic vision.This position offers the opportunity to join a dynamic marketing technology team where you will work both independently and collaboratively on a range of projects to shape, drive, and enhance our marketing automation strategies.Key Responsibilities:

  • Data Collection and Analysis: Collect and analyze data from various sources, including marketing automation platforms and web analytics, to gain a holistic understanding of marketing performance.
  • Report Design and Development: Design and build detailed reports that offer clear, actionable insights into marketing performance.
  • In-Depth Campaign Analysis: Conduct thorough data analysis of marketing campaigns, website traffic, email marketing, and other relevant channels to identify trends, patterns, and areas for optimization.
  • Performance Metrics Strategy: Design and implement comprehensive strategies to track marketing performance metrics and key performance indicators (KPIs), evaluating the effectiveness of Manulife’s digital marketing initiatives.
  • Stakeholder Reporting: Prepare and present analytical reports to stakeholders, ensuring that data is easy to interpret and actionable.
  • Testing Methodologies Implementation: Lead implementation of testing methodologies to optimize marketing strategies and improve campaign performance. Leverage advanced statistical techniques to drive data-driven decision making. Ability to calculate statistical significance, interpret A/B test results using confidence intervals and derive actionable insights.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams to provide actionable insights and recommendations for enhancing marketing strategies based on data analysis.
  • Campaign Objectives Alignment: Work closely with marketing teams to define and refine campaign objectives, ensuring they align with Manulife’s overarching goals and priorities. Develop partnership with data science team on big data and warehouse technologies.

Job Requirements:

  • Educational Background: Bachelor’s degree in business analytics, marketing, statistics, or a related field.
  • Professional Experience: Minimum of 3 years of experience in marketing analytics or a similar analytical role.
  • Data Interpretation Skills: Demonstrated ability to interpret data and derive actionable insights to improve marketing performance.
  • Communication Skills: Excellent communication and interpersonal skills, including the ability to present data-driven insights to diverse stakeholders in an influential and compelling way.
  • Digital Marketing Knowledge: In-depth knowledge of digital marketing channels and metrics. Familiarity with Adobe Journey Optimizer, Marketo or another marketing automation platform.
  • Technical Proficiency: Proficiency in Adobe Suite of products, including Analytics, Target, Marketo, and Journey Optimizer, is preferred.
  • Adaptability: Must be comfortable working in a fast-paced, rapidly evolving environment.

This role is a unique opportunity to be at the forefront of MarTech innovation at Manulife. If you are passionate about data analysis and eager to contribute to a team that values both independent and collaborative work, we encourage you to apply and join us in driving the future of marketing automation.#LI-hybridAbout Manulife and John HancockManulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .Manulife is an Equal Opportunity EmployerAt Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .Primary Location Toronto, OntarioWorking ArrangementHybridSalary range is expected to be between $86,250.00 CAD – $155,250.00 CADIf you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.

Manulife is looking for a Performance Marketing Analyst to join their MarTech team. The ideal candidate should be data-driven, experienced in interpreting marketing data, creating reports, and developing insights. Responsibilities include data collection and analysis, report design, campaign analysis, and implementing testing methodologies. Requirements include a degree in analytics or related field, at least 3 years of experience in marketing analytics, strong communication skills, knowledge of digital marketing channels, and proficiency in Adobe Suite products. Manulife is committed to diversity and equal opportunity employment. Salary range is expected to be $86,250.00 CAD – $155,250.00 CAD. Employees receive benefits including health, dental, disability, and retirement plans.

Customer Segmentation Business Analyst – Manulife – Toronto, ON

Company: Manulife

Location: Toronto, ON

Expected salary:

Job date: Sat, 01 Feb 2025 05:43:25 GMT

Job description: Manulife is embarking on a multi-year journey to build a Global Performance & Digital Marketing CoE (Center of Excellence) which will fuel our bold ambition to become a digital customer leader. This global central organization brings together Marketing Technology (Martech), Demand Generation (Demand Gen), Marketing Measurement, Marketing Automation, Personalization, and other functional areas of Digital Marketing to build a comprehensive, full-funnel approach designed to drive tailored customer journeys powered by connected data, that when integrated raises brand awareness, drives quality traffic, generates leads, secures sales, and fosters brand loyalty.We are seeking a talented and motivated Customer Segmentation Business Analyst to join our team and play a crucial role in leveraging profiling and segmentation capabilities from our Customer Data Platform (CDP) to achieve quantifiable business objectives.Roles & Responsibilities:

  • Requirements Gathering – Collaborate with business stakeholders to understand their needs, and accordingly define, and document business objectives, KPIs and measurement criteria for CDP use-cases.
  • Requirements Data Mapping – Work closely with data architect, data analysts, and business stakeholders to create data mapping (requirement) documentation based on business use-cases.
  • Segmentation Creation and Validation – Utilize the CDP to create customer segments based on behavioral, demographic, and transactional data based on business campaigns and personalization requirements.
  • Measurement and Insights – Evaluate the performance of campaigns and initiatives implemented via CDP by analyzing relevant metrics and KPIs, providing insights for optimization.
  • Continuous Improvement – Stay informed about industry trends, emerging technologies, and best practices related to customer data management and analytics.
  • User Training and Support – Assist end-users in understanding CDP capabilities, data access, and utilization, offering training and support as needed
  • Collaboration – Work closely with data engineers, data scientists, marketing teams, and IT to ensure the successful integration of CDP insights into business processes.

Qualifications:

  • Bachelor’s degree in Business, Marketing, Data Analytics, or a related field. Master’s degree is a plus.
  • Proven experience as a Business Analyst, preferably with exposure to customer data analysis and management (Data Management Platform, Audience Manager, and/or CDP).
  • Strong analytical skills, with the ability to transform data into actionable insights and recommendations.
  • Proficiency in MS Office, productivity and visualization tools (Power BI) to create compelling reports.
  • Familiarity with Customer Data Platforms (CDPs) and customer data management principles.
  • Excellent communication skills to effectively convey complex technical concepts to non-technical stakeholders.
  • Detail-oriented mindset and a commitment to delivering high-quality work.
  • Ability to work collaboratively in a cross-functional team environment.
  • Familiarity with data privacy regulations and best practices is a plus.

Join us in our mission to drive data-informed business strategies and enhance customer engagement through our CDP. If you are passionate about leveraging customer data to drive business outcomes, apply now with your resume and a cover letter highlighting your relevant experience and enthusiasm for the role.#LI-hybridAbout Manulife and John HancockManulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .Manulife is an Equal Opportunity EmployerAt Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .Primary Location Toronto, OntarioWorking ArrangementHybridSalary range is expected to be between $71,925.00 CAD – $119,875.00 CADIf you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.

Manulife is building a Global Performance & Digital Marketing CoE to become a digital customer leader. They are looking for a Customer Segmentation Business Analyst to leverage customer data for business objectives. Responsibilities include requirements gathering, data mapping, segmentation creation, measurement, and training. Qualifications include a degree in Business or Data Analytics, experience as a Business Analyst, analytical skills, and proficiency in data tools. Manulife promotes diversity and equal opportunity employment. The salary range for the role is expected to be between $71,925.00 CAD – $119,875.00 CAD. Manulife offers a wide array of benefits to eligible employees.

Manulife – Functional Rehabilitation Specialist – Ontario

Company: Manulife

Location: Ontario

Expected salary:

Job date: Sat, 25 Jan 2025 06:24:33 GMT

Job description: Do you have the passion required to develop, and implement goal-oriented rehabilitation plans for our Plan Members? If you are the kind of person who enjoys helping others while working independently, has strong health sciences knowledge, and thrives in a fast-paced environment, this position could be ideal for you.The National Rehabilitation Team is looking for a self-motivated individual to join their team as a Functional Rehabilitation Specialist. In this role you will contribute to the overall profitability of Group Disability by facilitating more timely return to work for plan members.Position Responsibilities:Develop, monitor, and implement innovative and goal-oriented return to work focused rehabilitation strategies for plan membersProvide effective communication to policy holders and members, and various medical professionals, often delivering complex and/or difficult messagesFrequent collaboration with case managersVendor and budget management: ensuring the most effective and efficient treatments are available to our plan membersRequired QualificationsRelated University degree, preference will be given to those candidates with Health Sciences related education and direct experience in a rehabilitation settingSound knowledge of Rehabilitation Industry Standards, Disability Insurance and medical terminology, and Disability and Rehabilitation management best practicesExcellent written and oral communication skillsPreferred QualificationsCompletion of related Insurance Industry courses would be an assetA valid driver’s license as you may be required to travel to various locations in the GTAAttributes:High degree of multi-tasking, and ability to prioritize as you will often be faced with conflicting demands with short turn- around times, and high caseloadsExcellent interpersonal and conflict management skills;Ability to make difficult decisions which may have significant impact on plan members and our Business independently;Proven problem-solving skills;Strength in working independently and in a cohesive team environment;Accuracy and attention to detail;Proven analytical, and organizational skills;Demonstrated ability to think of creative solutions to rehabilitation problems;Interest in helping others make gainful return to employmentSpecial Conditions:This role is a remote positionPreferred Candidate should be based in OntarioAbout Manulife and John HancockManulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .Manulife is an Equal Opportunity EmployerAt Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .Primary Location CAN, Ontario – Full Time RemoteWorking ArrangementRemoteSalary range is expected to be between $50,700.00 CAD – $84,500.00 CADIf you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.

Manulife – Mortgage Administrator – Ontario

Company: Manulife

Location: Ontario

Expected salary:

Job date: Sat, 25 Jan 2025 06:02:22 GMT

Job description: As a trusted partner to advisors, at Manulife Bank, we deliver sophisticated lending solutions and financial strategies that don’t just grow wealth, they amplify it. Built on a foundation of excellence and driven by bold innovation, we empower advisors to deepen relationships, unlock potential, and redefine success for their clients. We’re looking for visionaries who understand where banking is headed; those who can blend the precision of complex financial products with the possibilities of cutting-edge technology. Join us, and be part of a team where banking drives extraordinary outcomes.Primarily responsible for the administering of routine residential mortgage portfolio from new loan inception to instructions to notaries. In addition to preparing and processing all mortgage-related transactions and documents, this position requires a high degree of efficiency and organization.Position Responsibilities

  • Set up and administer new mortgage business, including processing related financial transactions, while following bank policies and standards for required information and documentation.
  • Address routine queries and promptly respond to and resolve inquiries from internal partners, providing excellent customer service and maintaining collaborative relationships with internal departments.
  • Apply strong decision-making and problem-solving skills to influence decisions and maintain accountability for workload and responsiveness, ensuring expectations and standards are met or surpassed in a timely manner.
  • Contribute to the team by supporting urgent deadlines, handling unexpected increased volumes, and liaising with the Mortgage Origination and Sales Teams.
  • Identify continuous improvement opportunities, share ideas for enhancements and efficiencies, and assist with their implementation.
  • Ensure the client experience is a priority.

Required Qualifications:

  • General knowledge of residential mortgage business and mortgage underwriting practices.
  • Knowledge of mortgage-related provincial legislation
  • Sound knowledge of MS Office programs, such as Word and Excel

Preferred Qualifications:

  • Previous Banking experience is an asset
  • Excellent customer service skills Strong interpersonal skills
  • Excellent written and oral communication skills
  • Proven organization and time management skills
  • Strong attention to detail Ability to work in a high-volume, fast-paced environment
  • Ability to understand and correctly interpret legal mortgage documents
  • Strong Team player
  • Willing to work flexible hours during peak season.

When you join our team:

  • We’ll empower you to learn and grow the career you want.
  • We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
  • As part of our global team, we’ll support you in shaping the future you want to see.

#LI-RemoteAbout Manulife and John HancockManulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .Manulife is an Equal Opportunity EmployerAt Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .Primary Location Waterloo, OntarioWorking ArrangementRemoteSalary range is expected to be between $42,825.00 CAD – $71,375.00 CADIf you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.

Manulife – Senior Underwriting Consultant, Risk Management – Ontario

Company: Manulife

Location: Ontario

Expected salary:

Job date: Sat, 25 Jan 2025 06:45:34 GMT

Job description: Are you ready to make an impact and steer the future of insurance in a digital world? We’re on the hunt for an innovative Senior Underwriting Consultant to join our forward-thinking team. If you’re passionate about blending risk management with data insights and cutting-edge digital solutions, we want to hear from you!About the RoleAs a Senior Underwriting Consultant, you’ll be the driving force behind our risk management strategy, using data and insights to revolutionize our underwriting and claims operations. In a fast-paced digital landscape, you’ll leverage your expertise to streamline processes and deliver quick, data-driven decisions. Your analytical prowess will ensure our practices stay ahead of emerging industry trends, continuously adapting and innovating to meet the challenges of tomorrow while aligning with company policies and regulatory standards.*This is a Remote opportunity open to Canadian applicants located in any province.Position Responsibilities:Risk Management Dynamo

  • Review and audit underwriting decisions, processes and tools to ensure compliance with our high quality standards.
  • Monitor application and claims trends and respond proactively to potential risks.
  • Support legal teams with expert insights on cases in litigation.
  • Drive innovation by recommending new risk management strategies and controls.

Insightful Reporting & Analysis

  • Track and analyze key risk indicators to inform strategic decisions.
  • Deliver comprehensive reports for senior leaders and external partners.
  • Harness data to evolve our risk management programs continuously.

Continuous Improvement Enthusiast

  • Deliver educational programs and research to elevate underwriting expertise.
  • Partner with analytics teams to integrate cutting-edge insights into risk management practices.

Leadership & Teamwork Champion

  • Lead risk management programs and mentor emerging talent.
  • Partner with cross-functional teams—Sales, Compliance, Legal—to foster high-performing collaboration and strengthen our underwriting risk management function.
  • Build and nurture relationships with key stakeholders, including reinsurers.

Required Qualifications:

  • 7+ years of underwriting experience with high approval authority.
  • The successful candidate will be required to communicate in English and French in order to support clients from various jurisdictions outside of Quebec.
  • A deep understanding of individual insurance products and operations.
  • Advanced skills in MS Office (Excel, PowerBI, PowerPoint) with a passion for continuous learning.
  • Strong organizational, communication, and interpersonal skills.
  • A growth mindset and adaptability in a dynamic environment.
  • Expertise in medical science and its impact on mortality and morbidity.

When you join our team:

  • We’ll empower you to learn and grow the career you want.
  • We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
  • As part of our global team, we’ll support you in shaping the future you want to see.

If you’re ready to leverage data and insights to redefine risk management and lead in the digital age, apply now and be part of our journey to transform the insurance industry!About Manulife and John HancockManulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .Manulife is an Equal Opportunity EmployerAt Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .Working ArrangementRemoteSalary & BenefitsSalary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. Please contact for additional information.Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.

Manager, Social Media – Manulife – Toronto, ON

Company: Manulife

Location: Toronto, ON

Expected salary:

Job date: Thu, 23 Jan 2025 01:32:38 GMT

Job description: The OpportunityManulife Wealth & Asset Management is a key area of growth for Manulife Financial Corporation (MFC). It consists of three direct and intermediated customer segments: Retail, Retirement, and Institutional across the US, Canada, Europe, and Asia.The Manager, Social Media will be responsible for supporting channels and programs that build the WAM brand in key global markets across our businesses. The successful candidate will contribute to strategy development and content development for both paid and organic and will tactically execute on our branded social channels. In addition to increasing brand awareness and shifting brand perception with target audiences across consumer and intermediary channels, the Manager will lead the social media employee advocacy program, empowering employees to act as brand ambassadors and enhancing engagement across the organization. Working closely with Performance Marketing, Corporate Communications, Digital, and Brand leadership, the successful candidate will be a critical member of the brand team who supports all social media activity across our digital ecosystem with a dedication to brand governance, performance, and compliance considerations.Capabilities required include:

  • Ability to think strategically, but act tactically
  • Ability to prioritize and communicate effectively within a global, highly-matrixed organization
  • Ability to plan and execute both paid and organic activity with a focus on thought leadership and a business-to-business-to-consumer model
  • Ability to collaborate and use impact & influence skills across segments/regions
  • Ability to report on performance, ascertaining trends and areas of optimization
  • Strong understanding of regional social media trends, market conditions, and regulatory environments to tailor social media strategies accordingly
  • Comfortable with emerging technologies such as Generative AI and how they can augment our current programs and processes to reach efficiencies and global scale
  • Proactive mindset towards continuous learning and staying updated with the latest social media trends, tools, and best practices within the wealth and asset management industry
  • Expertise in developing and implementing social media employee advocacy programs to enhance brand engagement and leverage employees as brand ambassadors

Responsibilities:

  • Build Global WAM Brand on Owned Channels
  • Collaborate with marketing teams, corporate brand team, editorial, and agency partners to develop channel and program strategy, campaigns, and daily activity for Manulife Wealth & Asset Management that will resonate with target audiences in support of business goals.
  • Drive full-funnel results, ensuring a measurement-based approach to achieving objectives and driving quality leads through data and client insights.
  • Use data-driven insights, analytics, and social listening tools to develop targeted content aligned with market and consumer trends – to help drive conversions and strengthen brand impact.
  • Collaborate with internal and external creative and media teams to develop breakthrough content and messaging that is tailored to resonate with the target audience at the right time and in the right format.
  • Report on monthly, quarterly brand, and program metrics.
  • Uphold social media and brand governance including risk checks, compliance archiving, and reporting.
  • Facilitate employee advocacy or ambassador programs and social programs for regulated individuals, leveraging employees to amplify brand messages and engage broader networks.

What are we looking for

  • Minimum of 5 years of relevant experience in marketing and building brands within the investment or financial services industry
  • Marketing experience and background in wealth and asset management is essential
  • Strong understanding of both direct-to-consumer (D2C) and business-to-business (B2B) social media marketing strategies – and their differences
  • Deep expertise in channel management, content marketing, and digital publishing
  • Demonstrates strong understanding of campaign optimization strategies to deliver on campaign objectives
  • Skilled in social media community management, building and engaging online communities, including active interaction, responding to inquiries, and maintaining a positive brand image
  • Proficient in Hootsuite or similar social media management platforms for effective scheduling, monitoring, and analyzing social media content across multiple channels
  • Proven experience in developing and managing social media employee advocacy programs to enhance engagement and brand visibility
  • Proven ability to multi-task, prioritize multiple initiatives, and develop solutions where blueprints may not exist
  • Experienced in generating comprehensive reports to evaluate content performance and provide valuable insights for campaign optimization
  • Strong business acumen with an aptitude for strategic, critical, and analytical thinking
  • Superior communication skills, both verbal and written
  • Exceptional storyteller with the ability to develop highly effective strategy and communication presentations
  • Strong emotional intelligence and proven ability to navigate complex matrix structures with all levels of seniority

When you join our team:We’ll empower you to learn and grow the career you want.We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.As part of our global team, we’ll support you in shaping the future you want to see.#LI-WAMAbout Manulife and John HancockManulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .Manulife is an Equal Opportunity EmployerAt Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .Primary Location Toronto, OntarioWorking ArrangementHybridSalary range is expected to be between $86,250.00 CAD – $155,250.00 CADIf you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.

Manulife Wealth & Asset Management is experiencing growth within Manulife Financial Corporation and is seeking a Manager, Social Media to support the brand in global markets. The role involves developing and executing social media strategies, increasing brand awareness, and employee advocacy. The ideal candidate should have experience in marketing within the financial services industry, channel management, and social media community engagement. The role offers opportunities for career growth, a flexible work environment, and competitive compensation and benefits. Manulife is committed to diversity and inclusion in the workplace.

Marketing Manager, Events and Enablement – Manulife – Toronto, ON

Company: Manulife

Location: Toronto, ON

Expected salary:

Job date: Wed, 22 Jan 2025 03:29:54 GMT

Job description: We are seeking an experienced and energetic Marketing Manager, Events and Enablement to join our Group Benefits… those speakers in developing their presentation skills. Coordinate and lead project team meetings to ensure scheduling, operational…