Director, Marketing Ops

Job title: Director, Marketing Ops

Company: Equifax

Job description: Job Summary:

The Director – Marketing Operations will play a pivotal role in executing and managing key marketing operations activities as well as the business processes and metrics of the MarTech stack deployed applications and tools. This includes leveraging best practice approaches to develop end to end processes, templates, metrics, measures supporting all go to market, demand generation and advertising initiatives.

This key role reports into Chief Marketing Officer and and will work closely with Product Marketing, Marketing Communications, Content and Social Strategy, Sales and cross functional teams to execute on tactics to measure and deliver on business objectives.

Who is Equifax?

At Equifax, we believe knowledge drives progress. As a global data, analytics and technology company, we play an essential role in the global economy by helping employers, employees, financial institutions and government agencies make critical decisions with greater confidence.

We work to help create seamless and positive experiences during life’s pivotal moments: applying for jobs or a mortgage, financing an education or buying a car. Our impact is real and to accomplish our goals we focus on nurturing our people for career advancement and their learning and development, supporting our next generation of leaders, maintaining an inclusive and diverse work environment, and regularly engaging and recognizing our employees. Regardless of location or role, the individual and collective work of our employees makes a difference and we are looking for talented team players to join us as we help people live their financial best.

The Perks of being an Equifax Employee?

We offer excellent compensation packages with market competitive pay, comprehensive healthcare packages, schedule flexibility, work from home opportunities, paid time off, and organizational growth potential.

Grow at your own pace through online courses at Learning @ Equifax.

What You’ll Do:

Lead a team responsible for developing and executing online marketing initiatives to drive revenue and profitability, acquire new customers, strengthen retention rates and grow customer lifetime value, all while improving the overall customer experience through our digital channels.

Manage the redesign and growth of the Canadian B2B digital presence by implementing digital marketing strategies to support lead acquisition and brand awareness objectives across the business to include various digital channels such as website, email, online ads, SEM/SEO (search marketing), video, Social and Mobile.

Ensure the integration of Equifax Canada’s Marketing Automation tools (Pardot/Salesforce) to our digital marketing tactics to gain insights on the modern B2B buyer.

Partner with Content, Product and Communications Managers, other business units, and content owners to identify opportunities and implement solutions that drive usage, streamline processes, and facilitate communications, ultimately developing goals and strategies for the future content growth.

Review and analyze feedback and site metrics, campaign performance, third party supplier/partner management on a monthly basis, taking action where appropriate to drive usage/engagement (ROI), enhance content, and operational effectiveness

Qualifications :

4-6+ years of business experience, optimally with a mix of consulting and corporate experience in Marketing and/or Strategy;Undergraduate degree required and 3+ years Marketing Operations leadership position

Experience, implementing and delivering marketing operations strategies & initiatives and tracking and influencing growth initiative and marketing metrics

Experience leading and executing strategic and/or marketing projects while working across multiple stakeholder groups

Experience supporting the development and coordination of Marketing campaigns, materials and activities etc. and experience in measuring and reporting on marketing investments in a B2B environment.

Solid understanding of solution needs and influencing product, sales and other stakeholders

Extra Points for any of the Following:

Bilingual

Success Attributes of an Equifax employee; does this describe you?

Accountability

Curiosity

Collaboration

Think and act differently

Trust

Ownership

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If this sounds like somewhere you want to work, don’t delay, apply today – we’re looking for you!

Primary Location: CAN-Toronto-5700 Yonge

Function: Function – Marketing

Schedule: Full time

Expected salary:

Location: Toronto, ON

Job date: Sat, 05 Jun 2021 03:57:25 GMT

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Spring Financial – Head of Marketing (ON)

Toronto, ON

Canada Drives

About Us

Founded in 2014, Spring Financial has spent the last 7 years simplifying the lending process for millions of Canadians facing every type of financial circumstance. In the process, we’ve become the largest fintech loan originator in the country with over 50,000 monthly applicants and over 250,000 loans originated!

Today Spring offers mortgages, personal lending, and credit building & savings products – all of which are made available to Canadians from the comfort of their own home and without having to visit a branch!

We are high-energy entrepreneurs who operate with a real sense of urgency. We have an ambitious roadmap that will enable us to build on our best-in-class customer acquisition and origination platform and build exciting and innovative new products (next-gen credit cards and other data-based fintech products). To learn more about our products please visit our website here: www.springfinancial.ca.

We offer an unmissable opportunity for ambitious candidates to step up and fast-track their career growth! We are firm believers in developing our talent and promoting from within. Come and discover your potential at Spring Financial!


The Role

We are looking for a data-driven marketing leader to drive our customer acquisition, brand and product marketing strategy. We want a strategic thinker who can drive creative ideas as well as lead a high-performance direct response team.

The ideal candidate is objective and results driven, a compelling storyteller and has a sense of urgency when it comes to new ideas and team leadership. You will be very comfortable using market data to help set priorities as well as giving feedback on creative strategies and building partnership opportunities.

You will be reporting directly to the CEO and will have the lead marketing position for Spring. You will collaborate with the Spring Financial executive team and the heads of product, design, sales and technology. Any candidates across Canada may apply. Must be open to periodic (approx. quarterly) travel to Vancouver head office location.


Key Responsibilities:


Develop the Advertising Roadmap that drives revenue growth through development and management of integrated cross-platform campaigns, PR and branding, media buys, partnerships, social media, community programs and content.


Lead the strategy and execution for our growing business across all advertising and marketing channels. Drive customer acquisition by developing marketing campaigns and strategies that generate high intent engagement with consumers across our many channels.


Build and mentor a team of marketing professionals that specialize in direct response and performance marketing across the key channels.


Grow digital acquisition & revenue by developing strategies to drive traffic, conversion and ROI for all acquisition channels. Identify and act on the best opportunities for growth and help solve the greatest challenges holding us back.


Be a thought leader by identifying, implementing and sharing the latest digital marketing trends, new technologies, best practices, competitor activity, and learning opportunities that help drive business success.


Manage segmentation, cross-device and omnichannel with the help of our analytics team and tools, develop and manage segments and target them with unique advertising, marketing and remarketing strategies. Help create a seamless and integrated customer experience across all devices (desktop, tablet, mobile, app). Have a solid understanding of attribution models and how various channels should work together to deliver excellent results.


Key Skills / Qualifications:

  • 10+ years of marketing/advertising experience with a proven track record in driving customer acquisition and revenue growth.
  • Success managing large-scale brand awareness campaigns (including offline media), partnerships, influencer programs, email marketing, PR and media buying.
  • Cross-functional collaboration with Product Marketing, Performance Marketing & Social Media.
  • Have developed, implemented and managed highly engaging campaigns delivering high ROI awareness, traffic and revenue.
  • Have fostered a high-performance, creative, and continual growth environment with a team or business.
  • Success diving deep into data, identifying and understanding opportunities to improve conversion, adoption, and increase growth.
  • A growth mindset with deep knowledge and hands-on experience building funnels and lifecycle journeys to drive revenue.
  • You are up to date with the latest innovative solutions and marketing capabilities, industry trends and emerging customer and market needs.
  • Demonstrated an ability to apply logical thought process to problem-solving and deliver recommendations
  • Robust quantitative skills including forecasting ability and ROI analyses
  • Excellent communication skills
  • Proactive, collaborative, organized, curious, problem solver with a positive attitude


What’s in it for you?

This is a truly exciting time to join Spring Financial and we are looking forward to doing great things together! We offer a highly competitive salary and benefits package in addition to providing our employees with continuous training and development.

We currently have a team of highly motivated and talented professionals and the only thing we are missing is you. If you are ready to join an ambitious and growing company then please apply today and we look forward to hearing from you.


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Marketing and Communications Officer

Job title: Marketing and Communications Officer

Company: University of Toronto

Job description: Date Posted: 08/19/2021
Req ID: 13661
Faculty/Division: Faculty of Applied Science & Engineering
Department: Department of Civil and Mineral Engineering
Campus: St. George (Downtown Toronto)

About us:

The University of Toronto’s Department of Civil & Mineral Engineering offers a dynamic compendium of research and academic programs with a mandate that spans a wide range of applications in professional practice, encompassing the built environment and its infrastructure, transportation engineering and planning, structural engineering, environmental engineering, mining and geomechanics. Our department seeks to uphold and strengthen its position as a preeminent leader in education and research, and to continue to develop sustainable solutions for the global community across the spectrum from mineral engineering to urban infrastructure.
Our leadership team provides an open, professional environment that fosters a culture built on respect, goal orientation, self-motivation, accountability, and teamwork. We believe in recognizing and valuing our employee’s contributions to the advancement of the department’s goals while promoting a strong commitment to work-life balance among our employees.

Your opportunity:

Reporting to the Director, Student Services & External Relations, the Marketing and Communications Officer provides exceptional service in support of the mission of the Department of Civil & Mineral Engineering. Acting as the first point of contact for all communications initiatives within the Department, the incumbent will provide oversight of website and digital media content; produce marketing and outreach materials that advances and promotes strategic goals; write and edit digital communications including weekly newsletter; advise on strategies to align website with marketing / communications objectives; liaise with internal and external stakeholders to support effective content / story development and cross-promotion of activities.

Your responsibilities will include:

  • Writing, editing and distributing content (press releases, website content, social media comments, newsletters)
  • Formatting and maintaining communication templates
  • Tracking and monitoring outreach activities with respect to reach and effectiveness
  • Tracking and monitoring social media analytics
  • Advising on content and marketing ideas that support the communications and marketing initiatives of the department
  • Determining logistical details required for the development and execution of internal and external plans
  • Coordinating tasks for projects and other strategic initiatives with stakeholders
  • Analyzing and recommending options for the development of visual expression / layout of digital assets
  • Liaising with technical partners to resolve web management issues
  • Maintaining information on website

Essential Qualifications:

  • Bachelor’s Degree in Marketing and/or Communications or acceptable combination of equivalent experience and education
  • Minimum four years of related experience in marketing and communications
  • Hands-on experience with social media platforms, digital communications and web content management tools (i.e., WordPress) in a professional setting
  • Experience designing surveys to support the evaluation of strategies and objectives
  • In-depth knowledge and experience managing social media channels, including building active engagement, maintaining a consistent voice and expanding reach
  • Demonstrated experience tracking and reporting on meaningful metrics
  • Experience making recommendations for improvements based on insights, best practices and objectives
  • Demonstrated experience and strong skills writing a broad range of content types, including but not limited to (press releases, website and social media content, annual reports, newsletters, print and digital advertising)
  • Strong editing and proofreading skills; demonstrated ability to advise on compelling storytelling concepts and strategies in addition to writing and producing stories/content
  • High proficiency in MS Office (Excel, Word, PowerPoint and Outlook) and knowledge of SEO and Google Analytics
  • Excellent verbal and written communication skills
  • Strong planning, project management skills with excellent prioritization and time management skills
  • Ability to work under pressure and set/balance competing priorities to meet multiple and conflicting deadlines
  • Demonstrated ability to work independently, showing initiative and good judgment, and be an effective team member
  • Client-services oriented with demonstrated listening and critical thinking skills
  • Ability to maintain a broad perspective; ability to foster and maintain effective relationships with all levels of faculty, staff, students, senior administration and external constituents

Assets (Nonessential):

  • Strong interest in science writing for different audiences

To be successful in this role you will be:

  • Communicator
  • Goal oriented
  • Intuitive
  • Organized
  • Problem solver
  • Resourceful

Closing Date: 09/12/2021, 11:59PM ET
Employee Group: USW
Appointment Type: Budget – Continuing
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 09 — $58,824 with an annual step progression to a maximum of $75,227. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Communication/Media/Public Relations

Expected salary: $58824 per year

Location: Toronto, ON

Job date: Wed, 01 Sep 2021 22:27:30 GMT

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newGraphic / Creative Digital Designer – MarketingCanada MedLaser ClinicsConcord, ON$40,000 – $45,000 a yearResponsive employer Helping to create advertising campaigns and content for digital marketing. Design & optimization of landing pages used in digital marketing acquisition… 4 days ago

Canada MedLaser Clinics is a growing medical aesthetic clinic with 9 locations across the GTA, with a friendly approach to beauty; offering an array of medical beauty services.

We are looking for a service oriented, enthusiastic, creative digital designer.

Responsibilities

  • Design & optimization of landing pages used in digital marketing acquisition campaigns, web pages, and email nurturing campaigns.
  • Follow brand guidelines, messaging, and compliance while improving conversion rates and acquiring quality leads and digital channels.
  • Be mindful of the design/brand guidelines, contribute to their continuous improvement and ensure that all digital assets follow those guidelines to exhibit design coherency.
  • Optimize the website’s information architecture and UX/UI to achieve better user engagement and higher goal conversions.
  • Responsible for creating visual development and executing ideas and designs.
  • Helping to create advertising campaigns and content for digital marketing.
  • Proficiency in Adobe Premiere Pro, After Effects and Photoshop
  • Photoshoots, video shoots, editing
  • Demonstrates strong typography and video editing skills
  • Basic audio editing/mixing
  • A demonstrated ability to craft compelling storytelling through editing

Must have skills/technologies for this role

  • Post-secondary degree in Graphic Design, Video Design or related field
  • 1-2 years of experience working in advertising and marketing agencies
  • Strong aesthetic skills and an understanding of graphic design core principles with respect to typography, layout/composition, photography, iconography, etc.
  • A portfolio that demonstrates your design skills and conceptual thinking
  • Well versed in the Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Ability to independently drive multiple projects at a time and push projects
  • Efficiently prioritize and execute responsibilities to meet tight deadlines in a fast-paced environment while achieving high quality and accuracy
  • Strong problem-solving skills and the ability to find creative ways to execute ideas

Job Types: Full-time, Permanent

Salary: $40,000.00-$45,000.00 per year

Benefits:

  • Store discount

Schedule:

  • Monday to Friday

Experience:

  • Graphic Design: 2 years (preferred)

Work remotely:

  • No

Graphic / Creative Digital Designer – Marketing


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Sales & Marketing Administrator

Job title: Sales & Marketing Administrator

Company: Crown Surface Solutions

Job description: Behind every great interior, there is a team of inspired and passionate professionals, devoted to bringing beautiful, functional designs to life. To do this well, they need the right products. That’s where we come in. Crown Surface Solutions is a proudly Canadian distributor sourcing innovative, architectural surface solutions for interior projects. Our customers rely on us to help make their interiors look great and function well for the people who use them. Sales and marketing are the engine of the company and play a critical, front-end role in building an exceptional customer experience. We are seeking an energetic, motivated, and detail-oriented individual with a roll up the sleeves attitude to join our close knit team. The successful candidate will be a well-organized self-starter with a sense of urgency, computer savvy and a keen attention to detail. If this sounds like you then we would love to hear from you. Sales and Marketing Administrator As an integral member of our sales and marketing team this role is accountable to support our sales and marketing objectives by: * Administering our critical sales and marketing databases including the product information database and our CRM database including our opportunity pipeline market research. * Coordinating and administering the content that supports our digital presence including our website and intranet content, executing our social media activity, and administering our client email marketing activities. * Coordinating and administering our inventory of sales and marketing materials including our sales kit tools and sampling as well as our promotional items. * Coordinating and supporting the successful execution of customer presentations, product launches, events, and trade shows. * Coordinating and supporting all sales, training, and companywide meetings. * Providing executive support and assistance to the leadership team including handling all company travel booking and acting as a first point of contact internally on IT support matters. Working With Crown Surface Solutions Crown Surface Solutions is in our 85th year of operation under the ownership of the original founding family. We are Canada’s leading distributor of innovative architectural surface solutions with a rich history and a small, dedicated and highly knowledgeable team. We are a very hands on, team oriented company that provides our Associates a family atmosphere and the opportunity to learn and grow in a highly creative industry. This is a full-time permanent position working in Toronto, working out of our large office space in Etobicoke (Hwy 401/Dixon). Here’s what else you can expect with us: * A competitive base salary, depending on experience * Vacation time and paid sick days * Health benefits including a health spending account Qualifications: * Minimum College Diploma in Business or Marketing. A University Degree is preferred. * 2 to 3 years of business experience in a sales or marketing environment. * Demonstrated proficiency using MS Office 365 applications (Outlook, Word, Excel, PowerPoint, Teams, SharePoint). * Experiences working with enterprise product and CRM databases is an asset. * Strong working knowledge of current social media platforms and practices including use of third-party social media management platforms such as Hootsuite. * Experience using an email marketing application such as Constant Contact for client communications. * You are a highly organized, skilled communicator (verbal and written) with a knack for taking complex projects and breaking them down into simple and successful execution. * You possess a strong attention to detail and the ability to manage multiple projects concurrently. * Basic knowledge of Adobe Creative Cloud Suite (Photoshop, Illustrator, InDesign, etc.) is an asset. How to Apply Our online application will give you the option to apply to this role as a complete person – not just a resume. The application will assess your qualifications, personality traits and workplace preferences, and should take 10 to 15 minutes to complete. After submitting, you’ll receive an email inviting you to log in and view your assessment results. We strive to build a team that reflects the diversity of the community we work in and encourage applications from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people identifying as LGBTQ2SI, veterans, and people with disabilities. We will review applications, with priority given to those who have completed the assessment and look forward to hearing from you.

Expected salary:

Location: Toronto, ON

Job date: Wed, 01 Sep 2021 07:43:11 GMT

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Manager, Digital Marketing Acquisition

Job title: Manager, Digital Marketing Acquisition

Company: Scotiabank

Job description: Requisition ID: 117964

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Job Purpose
The Manager, Digital Acquisition is responsible for contributing to the Digital Factory’s Digital Marketing team success by leveraging multiple digital channels and buying platform capabilities. The incumbent will be responsible for the development and execution of holistic paid media programs, including affiliates, search, social, and programmatic display to drive unit sales, revenue and growth.

Key Accountabilities
1. Be the Paid Media Acquisition Champion
o Be the Paid Media subject matter expert with well-rounded knowledge across all digital channels.
o Tie paid acquisition efforts into overall holistic omni-channel strategy
o Stay up to date with digital advertising industry, best practices and capabilities
o Make recommendations on new ideas and testing opportunities
o Identify trends, training and coaching opportunities for the team to improve their digital buying skills

2. Campaign Management
o Lead the development of Paid Media Acquisition strategy across all digital channels (Affiliates, Search, Social and programmatic display) to drive unit sales
o Contribute to overall squad efforts to achieve forecasted sales and revenue goals
o Execute paid media strategy in platform, track budgets and optimize for performance
o Manage ad copy creation and ad approvals across all channels

3. Collaboration
o Partner with SEO specialist, customer journey managers, content specialists and ecommerce team to improve page relevancy, page content, customer experience, and digital sales performance
o Work with business line partners and squad team members to achieve business objectives
o Partner with Analytics team to develop dashboard and verify data

Education/Experience

  • Minimum 2-3 years of paid marketing with strategic and in platform expertise
  • Proven demonstration of paid media strategy development, campaign execution and optimization
  • Strong communication skills
  • Thorough knowledge of Microsoft office, specifically Microsoft Excel
  • Strong understanding of how acquisition media efforts integrate into overall holistic campaign strategy
  • Hands On, In-Platform buying platform experience such as Facebook, LinkedIn, DV360, Ad Words/Google Ads, Adobe Ad Cloud
  • Has experience working with affiliates partners and managing affiliate programs
  • Proven demonstration of partner, client and budget management

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: “for every future”, we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please . Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.

Note: All postings in me@Scotiabank will remain live for a minimum of 5 days.

Expected salary:

Location: Toronto, ON

Job date: Thu, 02 Sep 2021 22:54:27 GMT

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Experienced Social Media Content Creator

Hello,

We are in search for a talented social media content creator for our textile brand. This candidate is to come into our studio/showroom 2 times a week (daytime) to create amazing video and photography content. You will be working closely with our creative director. Job is flexible and has opportunity for growth. We are a fun energetic team looking for a great match. You should have an amazing personality that comes out in your writing as well : )

Skills Required :

  • Photo and video editing, photography, and have dynamic ideas and strategies to bring to the table for campaigns
  • Assisting in Building content calendars and scheduling/publishing – Using LATER
  • Consider every aesthetic detail of a social post, from images to links to formatting of copy
  • Experience creating strong, engaging content.
  • strong writing skills- be able to have personality behind the brand in short form write ups and captions
  • Creating campaign plans for business and marketing priorities (e.g. product launches, rebrands, awareness campaigns, , etc.)
  • Incredible attention to detail
  • graphic design a plus
  • Able to create dynamic social campaigns through using video and multi media
  • Understanding on interior design industry a plus

Job Types: Part-time, Freelance

Benefits:

  • Flexible schedule
  • On-site parking

Experience:

  • Social Media Marketing: 3 years (preferred)

Work remotely:

  • No

Experienced Social Media Content Creator


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Digital Marketing Strategist

Pilot PMR is looking for a digital marketer to join its award-winning team in Toronto. As a Consultant, you will be at the center of integrated marketing and communications campaigns for a wide range of clients: from innovative startups to high-profile public organizations operating across Canada and beyond. You will be a self-motivated professional who loves solving problems for which there aren’t ready-made solutions. And you’ll bring a rare combination of creativity and analytical thinking skills to work for your clients each and every day.

Skills and Experience (Required)

  • Proven tactical expertise in executing pay-per-click (PPC) campaigns that measurably achieve stated business objectives
  • Expertise applying advanced Google Analytics approaches (e.g., segmentation, channel reports, audience reports, custom reports, remarketing)
  • Experience conducting SEO research to inform PPC campaigns, site architecture, and content strategies
  • Working knowledge of Excel and Google Studio for data manipulation, analysis, trends and charting
  • Minimum 3 years’ experience as a digital marketer, preferably in an innovative agency or start-up environment
  • Exceptional written and verbal communication skills

Skills and Experience (Preferred)

  • A proven track record of growing online communities across social media platforms by combining earned and paid techniques, activating campaign ideas that build brand awareness and drive people to action
  • Experience setting up, monitoring and refining successful email marketing campaigns in-line with overarching marketing and brand strategies

Personal Attributes

  • You are highly entrepreneurial (read: you relish the opportunity to solve new problems for which there aren’t ready-made solutions)
  • You thrive when working collaboratively within multidisciplinary teams
  • You consider yourself a strong analytical and creative thinker
  • You are passionate about marketing and digital technology, and stay current with industry trends and best practices

Job Perks

  • Great colleagues
  • Competitive salary and vacation time
  • Progressive work environment
  • Health benefits
  • Professional development funding

Job Types: Full-time, Permanent

Salary: $55,000.00-$75,000.00 per year

Benefits:

  • Casual dress
  • Extended health care
  • Paid time off

Schedule:

  • Monday to Friday

COVID-19 considerations:
To keep all our employees, and the community, safe, all employees are working from home with no requirements to be or meet in the office.

Experience:

  • Strategy Development: 4 years (Preferred)
  • Digital Marketing: 4 years (Preferred)
  • Google Analytics/Studio: 4 years (Preferred)

Work remotely:

  • Temporarily due to COVID-19

Digital Marketing Strategist


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Digital Marketing Coordinator

Toronto, ON

CI Financial

ABOUT US

CI Global Asset Management is one of the country’s largest investment fund companies. CI is known for its innovation and ability to adapt quickly to the changing needs of Canadian investors. It provides employees with a fast-paced and challenging work environment with opportunities for advancement. CI is part of CI Financial, a diverse group of financial services firms.


POSITION: Digital Marketing Coordinator
LOCATION: Toronto, ON.
STATUS: Full-time


JOB OVERVIEW

The Digital Marketing Coordinator reports to the Senior Manager, Digital Marketing and works within the marketing group on the strategic development and execution of integrated digital marketing initiatives. This includes providing strategic support for assigned projects and initiatives related to CI websites, e-marketing campaigns, webinars and other digital initiatives.

WHAT YOU WILL DO

  • Receive and review digital marketing requests, validating scope, objectives and business requirements with stakeholders.
  • Collaborates with various business units in support of all their digital marketing requirements, owning and project managing committed deliverables from development through to delivery.
  • Support the seamless delivery of projects through our workflow management platform
  • Identify, develop and create optimal customer experiences across all digital channels that personalize journeys and leverage data-driven insights to achieve targeted goals.
  • Manages the successful execution of assigned initiatives against key milestones and communications between all stakeholders, including legal and compliance departments.
  • Responsible for ongoing governance of website content for accuracy and facilitating update requests to ensure content and resources are kept up to date.
  • Support the development of marketing automation for campaign management and reporting.
  • Establish relationships with sales, client experience and other internal and external stakeholders.


WHAT YOU WILL BRING

Experience

  • One to three years of financial services industry experience
  • Previous experience in actively developing marketing strategy, with focus on digital marketing and developing multi-channel integrated campaigns.

Education/Training

  • University/College degree in marketing, communications or related field
  • IFIC / CSC certification is an asset
  • Proficiency in Microsoft Office (Word, PowerPoint, Excel)

Knowledge, Skills, and Abilities

  • Excellent collaboration skills and comfort working in team environment.
  • Ability to connect the dots and envision ‘big picture’.
  • Ability to handle multiple projects while making decisions about key priorities.
  • Self-starter, highly motivated, able to work independently with minimal supervision.
  • Creative with aptitude for design thinking and customer experience.
  • A solid understanding of the industry and CI’s products and services.
  • Strong team player with a commitment to continuous improvement.
  • Ability to work with employees in all levels of the organization.


WORKING CONDITIONS

Remote and normal office environment.


WHAT YOU CAN EXPECT FROM US

Our dedication to the Employee Experience at CI is aimed at supporting, empowering and inspiring our talented team through:

  • Recognition & Compensation
  • Training & Development
  • Health & Well-being
  • Communication & Feedback

If you are a passionate, committed and dynamic individual, please submit your resume in confidence by clicking “Apply”.

Only qualified candidates selected for an interview will be contacted.

CI Financial Corp. and all of our affiliates (“CI”) are committed to fair and accessible employment practices and we are committed to providing accommodations for persons with disabilities. If you require accommodations in order to apply for any job opportunities, or require this posting in an additional format, please contact us at accessible.recruitment@ci.com, or call 416-364-1145 ext. 4747. If you are contacted by CI regarding a job opportunity or testing and require accommodation in any stage of the recruitment process, please use the above contact information. We will work with all applicants to determine appropriate accommodation for individual accessibility needs.

Posting Tags: #IND #LI-POST


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Digital Marketing Manager

Toronto, ON

$90,000 – $100,000 a year – Permanent

About Us

Peninsula Employment Services Limited (“Peninsula”) is a provider of outsourced human resources solutions, including employment relations advice, health and safety advice and legal assistance to small and medium-sized businesses located throughout Canada. Peninsula currently operates in the U.K., Ireland, Australia, New Zealand and Canada, and employs over 1,500 people globally. Peninsula opened its first Canadian office in September 2017 and has quickly become one of the fastest growing companies in Ontario, Alberta, and British Colombia.

Job Purpose

To manage effectively and own the digital marketing strategy and tactics of the business, focusing on activities which drive new customer acquisition, customer retention and revenue growth. To improve digital marketing activities and implement best practice marketing automation. To deliver a digital marketing program which exceeds our prospects’ expectations and provide support to our growing customer base across Canada.

Job Overview

You will lead our PPC, SEO, marketing automation and digital copywriting functions, and will work with a variety of stakeholders across other departments. The ideal candidate will have a proven record of working within digital marketing and be skilled in driving lead generation, devising and implementing sales campaigns. You will also work closely with our sales teams, seeing through the lead cycle end to end.

Day-to-Day Responsibilities

  • Build digital marketing strategy with plans and how this will be implemented to ensure the business has an optimised online presence. The focus being on website management, lead generation and supporting channel activity
  • Develop, own, implement and measure online and offline marketing plans which drive the company’s annual growth goal
  • Ensure the effective management campaigns to maximise new opportunities for the company
  • Support sales with campaigns, programs, and initiatives
  • Manage the PPC specialist, SEO manager, automation manager and copywriter to ensure their focus is in the right areas and marketing efforts aligned
  • Work with stakeholders and the marketing team to effectively manage our marketing budget and drive better ROI, campaign efficiency and cost management
  • Work closely with the sales team on lead generation strategies and be a key contributor in driving leads through multi-channel marketing campaigns across mail, email, paid digital, events, amongst other sources

What you bring to the team

  • Minimum 4 – 5 years’ experience in a B2B marketing or equivalent marketing experience
  • Experience of leading a team preferred but not essential
  • A highly motivated self-starter, with a proven track record of driving commercial growth through execution of a robust marketing strategy in a fast paced, results-driven environment
  • Excellent communication and presentation skills to senior stakeholders.
  • Commercially astute with a proven track record of growing online sales in a large organization.
  • Broad understanding of multiple website platform skill sets including, SEM, e-mail, re-targeting, SEO, CRM
  • Measurable success in a customer acquisition, loyalty & retention focused role.

Experience working on managing and monitoring marketing ad campaigns ROI

  • Experience using analytics tools to measure and optimise performance

Why Work for Peninsula?

Peninsula has been voted one of the best companies to work for two (2) years in a row by the Glassdoor Awards. Peninsula is a rapidly growing global company and expanded its operations to western Canada in 2019. Peninsula is a highly motivated enterprise that promotes an entrepreneurial culture. Peninsula is committed to an inclusive, equitable and accessible workplace where all employees are valued. Accommodations are available upon request for candidates participating in our selection process.


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