newMANAGER, MARKETINGVector InstituteToronto, ON•Remote Oversee and lead all aspects of digital marketing, included but not limited to; website maintenance/development, social media channels and digital advertising. 1 day ago·More…View all Vector Institute jobs – Toronto jobsSalary Search: MANAGER, MARKETING salaries in Toronto, ON

POSITION SUMMARY

Reporting to the Director, Marketing and Communications, the Manager, Marketing will develop and execute the strategic marketing plan for Vector, using a data driven approach to grow the Vector brand and achieve long-term strategic objectives. This will include but is not limited to development of; thought leadership, content strategy and collateral, digital marketing programs, partnership and co-marketing programs, and primary and secondary competitive research.

Additionally, you will oversee the Marketing Analytics function and work closely with our communications and events team members to ensure our marketing plans are aligned and executed with a view to achieving Vector’s overall business objectives.

We’re looking for someone who thinks out of the box, who can design innovative marketing and content programs that tell great stories, bring Vector’s offerings to life while achieving measurable results for the enterprise as well as specific goals from key stakeholders internally and externally.


KEY RESPONSIBILITIES

  • Working with the Director, Marketing and Communications, as well as, senior leadership team, develop, implement, and lead Vector’s annual marketing strategy;
  • Lead and conduct a comprehensive annual review of marketing needs, to inform the annual marketing plan;
  • Manage a growing team, currently one direct report (Digital Marketing & Analytics Specialist), you will lead the development and expansion of our marketing function, working with various stakeholders to develop value added marketing programs
  • Using performance and growth marketing principles, establish and lead the development of processes, data collection, metrics, analytics and actionable insights to continuously improve the effectiveness of Vector marketing, events and communications initiatives;
  • In collaboration with internal program leads and workstreams; develop, execute, and optimize project-specific marketing plans, including capturing data to measure and evaluate outcomes for continuous improvement;
  • Conduct market research, competitive analysis, and gather stakeholder insights, present recommendations, and coordinate effective action plans to help Vector’s teams improve their offerings, positioning, and value propositions;
  • Map and track Vector’s participant/customer journeys and develop content strategies to maximize conversion rates for Vector’s diverse programs;
  • Develop content strategies while working closely with the communications team to integrate the current editorial calendar with our marketing and web content pipeline – providing clear and effective communication of project requirements across stakeholders and functions (editorial, paid media, social media, email, etc).
  • Identify content-driven opportunities to boost SEO performance and work with our Marketing Analyst and agency partners to implement recommendations
  • Oversee and lead all aspects of digital marketing, included but not limited to; website maintenance/development, social media channels and digital advertising
  • Develop channel strategies and identifying potential partnerships to optimize paid content distribution, maximizing reach and impact
  • Oversee the strategy, production and discoverability of video content on Youtube and other emerging channels
  • Manage a rich content calendar that supports a regular cadence of various types of content (e.g. interactive tools, blog posts, ebooks, video series, infographics, product guides) that are aligned to Vector’s audience and stakeholder’s journey
  • Develop briefs and scopes of work to derive maximum value from external agency resources;
  • Develop key messages and value propositions as new segments, initiatives, and offerings emerge;
  • Champion and steward the Vector Institute brand ensuring high quality and consistent messaging and branding across all channels and materials for all audiences
  • Collaborate strategically with leading organizations in Canada’s AI ecosystem (e.g., industry sponsors, universities, government investment offices) to reach target audiences and strengthen partnerships; and,
  • Undertake other related duties as assigned.


KEY SUCCESS MEASURES

  • Progress towards Vector’s strategic objectives (i.e., as they relate to Industry Innovation, Research Operations, Health, Academic Partnerships, AI Engineering) is enhanced by the development and implementation of marketing strategies;
  • Measurable increases in brand awareness, consideration, and program participation across all key segments (i.e., sponsors, talent/alumni, government);
  • Measurable increase in reach and frequency of communication to target segments (e.g., via growth in email marketing lists);
  • Increased frequency of success and impact stories, testimonials, and value proposition reaching and resonating with target audiences including executive decision-makers;
  • Increase in co-branded content shared on partner channels; and,
  • Internal feedback indicates that the marketing function provides high-quality service and support.


PROFILE OF THE IDEAL CANDIDATE

  • Bachelor’s degree in business, marketing or related discipline.
  • Minimum 7 years of marketing/communications experience, with a focus on strategy, planning and implementing integrated marketing communications campaign programs designed to drive business results (e.g., customer acquisition, revenue growth) and generating brand awareness, consideration, and leads.
  • Previous experience managing and coaching high-performing teams.
  • Experience developing plans, building processes, and using analytics to execute successful marketing strategies in a fast-paced, dynamic environment.
  • Experience managing digital marketing in compliance with Canadian Anti-Spam Legislation and privacy legislation.
  • Experience in developing marketing and communications strategies that are aligned to business strategy and sales
  • Strong communication skills, both verbal and written French would be an asset but not required
  • Strong critical and strategic thinker.
  • Ability to work independently on several projects concurrently and maintain focus and professionalism in high pressure environments.
  • Excellent interpersonal skills with an ability to work successfully with various organizational levels, including colleagues, senior executives, and external partners.
  • Deep interest in Canada’s AI ecosystem and knowledge economy.
  • Ability to create visually compelling and professional documents, in alignment with established visual identity guidelines.

Please address applications (cover letter and resume) to Tolu Onajin, Human Resources Business Partner, using the link provided. Review of applications will begin September 14, 2021. We thank all applicants for their interest in this exciting opportunity and will be in touch with those whose qualifications most closely match with our needs.

Please note that all interviews are currently being held remotely due to the ongoing COVID-19 pandemic.

At the Vector Institute we are committed to driving excellence and leadership in Canada’s knowledge, creation, and use of AI to foster economic growth and improve the lives of Canadians. We strive for greater inclusion in the programs and culture that we build by welcoming and encouraging applications from all qualified candidates. This includes but is not limited to applicants who are indigenous, LGBT2Q+, racialized persons/visible minorities, women, and people with disabilities.

If you require an accommodation at any point throughout the recruitment and selection process, please contact hr@vectorinstitute.ai and we will happily work with you to meet your needs.

MANAGER, MARKETING


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newManager, Growth MarketingPoints International3.6Toronto, ON Bachelor’s degree in marketing or related field. The Manager, Media Demand Generation will be responsible for all paid media buying and marketing activity on… 7 days ago·More…View all Points International jobs – Toronto jobsSalary Search: Manager, Growth Marketing salaries in Toronto, ONSee popular questions & answers about Points International

Company Description

As a trusted partner to the world’s leading loyalty programs, Points builds, powers, and grows new ways for members to get and use their favorite loyalty currency.

More than 1 billion loyalty program members touch our products through brands like Hilton, Air Canada, Lyft, British Airways, United Airlines, Air France-KLM, Chase Bank, Etihad Airways, and many more. Our team of 250+ people across 5 global offices works together to build and launch new solutions, solve complex challenges for our partners, and create a one-of-a-kind company culture.

Click here to learn more about Points!

Job Description

Points is looking for a Manager, Media Demand Generation to join our team for a permanent position in our downtown Toronto office.

The Manager, Media Demand Generation will be responsible for all paid media buying and marketing activity on multiple worldwide Travel Loyalty Partner accounts supporting Points primary products.

Reporting to Senior Manager, MDG, the person will be responsible for:

  • Prepare MDG campaign media plan and briefs, leveraging experience across Partners for optimal channel selection, targeting strategy and maximize overall effectiveness
  • Media Buying: Hands on media campaign setup across multiple digital paid media channels (including social, display, native, programmatic, video) and working with agencies (SEM, Affiliate) to ensure media is delivered on time with high quality, and campaign performance targets are met or exceeded. Use of first and third-party data and segmentation to reach desired target audiences is an important part of this function.
  • Frequent monitoring & optimization and post-campaign analysis of MDG campaign media performance to maximize campaign revenue and improve MDG campaign budget efficiency.
  • Ongoing review of additional demand generation activities and channels, plus responsibility identifying media and targeting growth opportunities across new/existing channels for Partners under management.
  • Financial Management: Responsibility for day-to-day budget and financial management activity for MDG campaigns across multiple media channels for Partners under management.
  • Ongoing communication with internal and external creative and account teams to align to larger Marketing campaign goals, and ensure creation of required media ad units and copy.

Qualifications

  • 3-4 years hands-on experience with paid digital media channel campaign buying and planning, setup, ongoing optimization, measurement & testing. Candidates should have experience with a selection of programmatic display, social, affiliate, and Search media channels.
  • Bachelor’s degree in marketing or related field.
  • Experience leveraging first and/or third-party data sets to effectively target media audiences, combined with broader media targeting sets.
  • A demonstrated ability to develop, track and improve key performance metrics, including cost-per-lead and cost-per-sale optimization with a strong focus on conversion metrics to drive increased campaign ROI.
  • Proven experience with campaign budgets, departmental/group budgets, and working with Financial/Accounting teams.
  • Strong attention to detail in overseeing complex projects and time-sensitive deliverables.

Additional Information


The health and safety of Points’ employees, guests and business partners is a very high priority. Our view that maximizing COVID-19 vaccination rates among employees is one very important strategy to lessen the hazard of COVID-19 in our physical workspace. As such, all new Pointsters are required to be fully vaccinated in accordance with their regional guidelines.

Points is an equal opportunity employer and is committed to providing an accessible recruitment process.

We welcome applications from all qualified individuals and are committed to equal employment opportunity regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request we will provide accommodation for applicants with disabilities.

All your information will be kept confidential.

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newManager, MarketingNPower Canada3.7Toronto, ON A marketing professional with excellent understanding of branding, marketing and advertising principles and demonstrated experience developing and leading… 5 days ago·More…View all NPower Canada jobs – Toronto jobsSalary Search: Manager, Marketing salaries in Toronto, ON

About NPower Canada

NPower Canada is a charitable organization that launches underserved young adults into meaningful and sustainable digital careers. The program provides participants with free in-demand digital and professional skills training and connects them to new and rewarding career opportunities with some of Canada’s largest employers.

Through consultation with a wide range of employers, NPower Canada’s comprehensive curriculum ensures participants are equipped with the in-demand technical and professional skills most sought after by industry.

NPower Canada provides employers with access to a pipeline of eager, diverse and job-ready young talent with in-demand digital skills who are primed to succeed in the workplace. Graduates receive ongoing support and coaching to ensure continued success in their careers.

Position Summary

The Manager, Marketing will work closely with the Director, Marketing and Communications and is responsible for leading the planning, project management and successful delivery of core marketing programs and activities for NPower Canada. Key accountabilities for the Manager, Marketing include supporting the development of the organization’s annual marketing plan and managing a team with expertise in marketing communications, graphic design, digital marketing, and web, to deliver high quality and impactful products and campaigns. This position will also have a strong internal collaboration focus, working with Program, Outreach, Employment and Development colleagues to deliver marketing communications products, including reports, social media and web content, brochures/flyers, advertisements, and other marketing materials. The Manager, Marketing will make an invaluable contribution to the achievement of NPower Canada’s strategic marketing, communications and partnership engagement goals. Position may be performed from areas around Vancouver, Calgary, Toronto, Montreal, Halifax.

Who you are

A self-directed, team-oriented professional who is able to work with a diversity of internal and external stakeholders to formulate and implement strategy and achieve NPower Canada’s marketing and recruitment goals

A marketing professional with excellent understanding of branding, marketing and advertising principles and demonstrated experience developing and leading marketing campaigns to reach diverse and varied audiences

Someone with demonstrated knowledge and experience with social networking and social analytics tools as well as knowledge of SEO, SEM and paid search strategies to optimize a Google Adwords grant

An excellent communicator with honed writing and copy-editing skills and the ability to articulate constructive feedback to both internal and external partners

Someone who loves analytics and optimizing digital content to reach broader audiences

A talented and creative professional with 4-6 years of relevant marketing and communications work experience, preferably in the non-profit sector

Post-secondary education in a related subject area (e.g., marketing, communications, fundraising, public relations, journalism, creative writing)

A supervisor with strong team management experience with demonstrated ability to develop, coach and mobilize your team to effectively deliver high quality work

A detail-oriented, resourceful and organized with strong project management skills and proven ability to lead the overall management and successful execution of integrated project plans, timelines, and deliverables within budget

A bilingual professional with experience marketing to Francophone audiences in Quebec and across Canada is an asset

Flexible, comfortable in an evolving role, and thrive in a collaborative, fast-paced and results-focused environment

Marketing Strategy

Leads development and implementation of key marketing strategies to promote NPower Canada and increase program applications

Works with key stakeholders to develop and deploy paid and organic digital/social media strategies and marketing campaigns for program recruitment, reputation management and profile-raising initiatives across digital channels including social, website and email communications.

Monitors and evaluates the success of integrated marketing and advertising campaigns to continuously improve audience performance and lead generation along with awareness, and acquisition

Captures and analyzes marketing data/metrics, insights, and best practices, to identify areas for improvement and optimize campaigns

Leads marketing team to manage website content and provide recommendations for changes that will maximize SEO and SEM and positively impact awareness and program applications

Directs and oversees the work of contractors, including marketing agency, media buyer, vendors, web developers, and graphic designers

Champions and protects with NPower Canada brand, visual identity and style guidelines, providing oversight and ensuring consistency and quality

Content Development

Oversee management of website, digital and social media strategy and develop content to support priorities, activities, and programs in collaboration with Admissions, Outreach, Development and Program colleagues

Oversee the content calendar and preparation of compelling content for social media, collateral, English and French websites and e-communications, applying the appropriate communication style for a variety of audiences

Supervise website updates, enhancements, content and design initiatives

Support sponsored content development and creation in collaboration with partners

Supervise the design and production of key collateral, including brochures/flyers, video, and photography

Data and Reporting

Collect and leverage user (client) data to develop effective marketing campaigns

Produce reports and analytics on social content performance and offer insights and recommendations on digital strategy

Create, measure, and report effective benchmarks for performance of marketing campaigns, and assess against marketing goals

Develop and execute research objectives for content and design initiatives, for example website layout, content design, etc.

Keep abreast of market trends and current marketing best practices

Ability to communicate in both technical and non-technical terms and present information to non-expert audiences

DUE DATE FOR APPLICATIONS – October 5 2021, 5 PM EST

Early applications are encouraged.

NPower Canada is an Equal Opportunity Employer

NPower Canada will make every effort to accommodate any needs of candidates through the hiring process, under the Human Rights Code. Please inform us if you require any accommodation through the hiring process.

Manager, Marketing


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newManager, Social Entertainment – Marketing and CommsCorus Entertainment3.7Toronto, ON Ability to manage and work closely with producers and digital editors. Advise on the impact of developments, trends, and new platforms in social media and how… 1 day ago·More…View all Corus Entertainment jobs – Toronto jobsSalary Search: Manager, Social Entertainment – Marketing and Comms salaries in Toronto, ONSee popular questions & answers about Corus Entertainment

Are you creative, dynamic and passionate? Do you like to think outside of the box and find new ways to achieve your goals? Corus Entertainment has an exciting opportunity for you. If you have a passion for excellence, and would like to work for Corus Entertainment, we encourage you to apply.

Manager, Social Entertainment – Marketing and Comms

About the Role:
Corus has an exciting opportunity in our Social Media Centre of Excellence for a Social Media Manager, Entertainment. We are seeking someone who is experienced in data-driven analysis and developing social media strategies for large scale communities. The Social Media Manager has a passion for the media industry and is up to date on all social trends and platforms. This position will report into the Head of so.da and Digital Lifestyle.

Responsibilities:

  • Develop best-in-class social media strategies and executions (across paid, owned and earned) for our priority programs and brands.
  • Work with internal and external stakeholders to develop creative and execute campaigns according to our KPIs, strategies and monetization goals.
  • Act as an advisor to stakeholders, communicating best practice guidelines, social policies and training.
  • Advise on the impact of developments, trends, and new platforms in social media and how they inform our social marketing efforts.
  • Advise in the monetization of social content, including branded content and platform revenue.
  • Work with external partnerships including Facebook, Twitter and other emerging social platforms to keep up-to-date with the latest developments on the platform.
  • Develop strategies for clients and agency partners as part of 360 campaigns (includes content, deployment, and optimization), ensuring client’s KPIs are met.
  • In collaboration with the data analysis team, produce in-depth post-campaign reports to summarize learnings and insights for stakeholders and clients.
  • Real-time assessment, measurement and optimization of social performance.
  • Real-time optimization of content.
  • Research and proactively recommend ideas and new content for our brands.
  • Deep understanding of data and social analytics.

About You

What We Need From You:

  • A minimum of 5 years’ experience managing large social communities and driving social performance, preferably in entertainment.
  • Demonstrated expertise in data-driven social media strategy and execution.
  • A minimum of 3 years in experience in social media planning / buying across paid, earned, and owned channels.
  • Strong interpersonal skills. Must be able to work collaboratively with internal and external stakeholders.
  • Expertise in developing social media strategies for brands, shows and client sponsorships to drive engagement and encourage viewership.
  • Exceptional thought leadership – can rally several stakeholders around an idea and see it through from inception to execution.
  • In-depth knowledge of established and emerging social platforms (and how they can be utilized to the benefit of brand and business).
  • Experience in content creation, optimization and adaptation in nimble industry.
  • Ability to manage and work closely with producers and digital editors.
  • Experience in media and entertainment industry is a significant asset.

Managerial Responsibilities:

  • Prioritize departmental projects with peers and ensure delivery of scalable solutions.
  • Manage and foster a high performing team.
  • Oversee strategists and community managers on select entertainment social brands.
  • Manage and oversee social budget of portfolio to drive maximum value and innovation to social brands.
  • Manage internal stakeholder relationships across Marketing, Content, Digital, Publicity and Sales.
  • Foster a data-driven culture within the team.
  • Build focus on delivering business value.
  • Build alignment with senior stakeholders throughout the business, and relationships with directors and members of the executive team.

If You Have the Following…. We Want to Hear From You!

  • Experience managing multiple, large social audiences
  • Deep understanding of social data, digital and social analytics, and a 10,000 ft view of the social landscape.
  • Experience with paid social
  • Visual media experience a plus (photography, videography)
  • Experience in managing a team
  • A passion for television and social media

Why Corus?

Corus is a driving force in the media industry with a diverse portfolio of strong brands that entertain and inform audiences through great storytelling and compelling content, reaching millions of people around the world every day.

We have a passionate drive to connect with the world around us: to express, to share, to be part of people’s lives. Walk around our offices, our stations, our studios across the country and you’ll feel it. You’ll see it in action.

You’ll see it in the open communication and the approachability of our people. You’ll see it in our care for quality work and the interest in new, creative solutions. You’ll see it in how we work with external partners, and how we care about our communities. These are all core to the values we commit to living each and every day – Win Together, Think Beyond, Make It Happen, Learn Every Day, Show We Care. Our values describe what makes us pretty unique – and amazing – place to work.

At Corus we value and actively involve the full range of what makes people unique in order to create a strong and innovative company where amazing people thrive. A company where people have the full opportunity to show their unique value and develop their potential. We strongly encourage applications from Indigenous peoples, people of colour, people with disabilities, people from all gender and sexually diverse communities and people with intersectional identities.

Corus is also committed to providing accommodations throughout the interview and employment process. If you require an accommodation, we will work with you to meet your needs.

How to Apply

If you’re interested in this role, click ‘apply now’.

  • No phone calls please. Only those selected for an interview will be contacted.

Manager, Social Entertainment – Marketing and Comms


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newManager Paid Search (Hotel Industry)Acronym Canada IncToronto, ON Acronym Canada Inc is an award-winning performance marketing agency headquartered in downtown Toronto with presence around the world. 6 days ago·More…View all Acronym Canada Inc jobs – Toronto jobsSalary Search: Manager Paid Search (Hotel Industry) salaries in Toronto, ON

At Acronym Canada Inc, we’re committed to fostering an environment of growth and innovation. We’re looking for people who want to think strategically, operate efficiently and drive success for our clients. Our culture of collaboration, ideation, Integrity, and inclusion has inspired our diverse team of highly skilled and highly dedicated individuals for 25+ years and we believe the best is yet to come.

We are looking for a dedicated Manager, PPC to oversee the full scope of several paid search campaigns and manage small teams of analysts to create results.


This is the job….

  • Top-to-bottom management of paid search campaigns; generating ranking reports, conducting site audits, handling client concerns, etc.
  • Overall paid search campaign strategy and implementation.
  • Management of client media-spend budgets, keyword list-management, oversight of ad copy.
  • Monitor the overall performance of paid search efforts and report key indicators to relevant stakeholders.
  • Identify performance targets, project milestones, resource needs, etc.
  • Research, identify and establish partnerships with contextual networks for interactive placement.

This is you….

  • 3+ years of hands-on SEM experience, primarily in paid search campaign management; agency-side preferred.
  • Proven track record of successful SEM strategy and implementation.
  • Comprehensive understanding of keyword research.
  • Strong experience with ad copy development.
  • Proficient with SEM reporting and analytical tools.
  • Certification in Google Adwords; Certification in YSN.
  • Proficient to expert with Word, Excel, HTML and JavaScript.
  • Bachelor’s degree.

#LI-SG1


Benefits/Perks:

  • Great benefit plans: Medical, Dental, Vision, STD
  • AcronymCares Matching Gifts program for employee donations
  • Paid time off for your Birthday
  • Diversity and Inclusion Employee Resource Groups

This is us…

Acronym Canada Inc is an award-winning performance marketing agency headquartered in downtown Toronto with presence around the world. Our expertise is in managing highly complex search and multi-channel marketing challenges powered by our own patented technology to improve performance aligned with business goals. Our employees are industry experts who are diverse, energetic, intelligent, motivated, and fun individuals.

Become part of an organization whose team members are diverse, energetic intelligent motivated people who love what they do – come join us at Acronym today!

We strongly encourage individuals from traditionally underrepresented groups to apply for employment at Acronym.

Manager Paid Search (Hotel Industry)


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newManager, Global Digital Marketing & Marketing TechnologySun Life Financial3.9Toronto, ON 5 years digital marketing experience and experience working for a large financial services enterprise. This role involves working closely with business and… Today·More…View all Sun Life Financial jobs – Toronto jobsSalary Search: Manager, Global Digital Marketing & Marketing Technology salaries in Toronto, ONSee popular questions & answers about Sun Life Financial

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues – experts in their fields – who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients – who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.


Job Description:

Reporting to the Director, Global Digital Marketing Strategy & Marketing Technology, the Global Digital Marketing & Marketing Technology Manager (Digital Asset Manager) will be responsible for the management of Marketing Technology products at Sun Life, with a focus on our Digital Asset Management system.

The role will support and execute on the MarTech strategy, practice and roadmap for the organization to help drive business adoption and utilization, optimize processes and support model, manage the product strategy to ultimately to help advance and accelerate Sun Life’s ability to be a leading digital company, deepen engagement with Clients and drive business outcomes. This role involves working closely with business and marketing stakeholders, IT partners, and digital teams globally. It requires a high degree of professionalism, strong attention to detail, and the ability to collaborate effectively, be flexible and manage multiple priorities.


What will you do?

Become the Product Champion for a set of global MarTech tools and technologies, with a primary focus on our Digital Asset Management system, supporting the Sun Life MarTech strategy, practice and roadmap as it evolves.

This includes:

  • Managing the rollout of the Digital Asset Management System, working closely with business stakeholders and IT partners/architects to prioritize/plan key use cases, develop requirements, support implementation, training and drive adoption and utilization pre-, during-, post-rollout

  • Oversee digital asset management capability (including acquiring, cataloging, and protecting assets)

  • Develop strategies for managing assets aligned to key business benefits (speed finding assets, reusability, reduction in duplicate assets, asset optimization, compliance with usage rights, etc.)

As Product Champion, for all products managed you will be responsible for the following:


Strategy:

  • Have high product expertise, manage the product vision, strategy and roadmap with an enterprise focus

  • Build relationships with global stakeholders; consult with them on key initiatives and strategies to gain a deeper understanding of their business needs and capabilities

  • Influences the vendor roadmap/ensures vendor performance

  • Strong understanding product features/functionality; stays abreast of integration opportunities and upgrades

  • Stay up to date on latest technology solutions and market trends, help highlight opportunities and gaps in the MarTech ecosystem


Adoption & Utilization

  • Drive adoption and utilization of the product(s); serve as an advocate for both users of the product and the product itself

  • Monitor/track usage, engagement, trends (both internal and external), track how people interact and use the technology

  • Defines KPIs and ensures full product value realization

  • Manage internal Community of Practice working closely with power users and users to share tips, ideas, learnings, gaps, opportunities, etc.


Process & Governance

  • Establish product usage guidelines, offer ongoing training and support as needed

  • Collaborate with stakeholders to develop/monitor/optimize processes and workflows (if applicable)

  • Manage permissions and usage rights, track/monitor security, develop security policies to keep data safe

  • Ensure that end users understand their contractual and compliance obligations to help ensure adherhance (i.e. ETAB, PIA, Records management, Data collection)


Product Life Cycle management:

  • Single point of contact for the vendor, business stakeholders and IT, including management of the business contract

  • Collaborate with IT and the Project Management Office on budget management, including cost sharing models and business user chargebacks

  • Ensure product licensing and volumes match actual usage and growing business demand


What do you need to succeed?

  • Expertise on MarTech products with the aptitude to learn and manage technical products from a business perspective

  • Strong consulting skills, make digital recommendations that meets Client needs and expectations, while supporting business needs/goals

  • Desire to develop a clear understanding of business strategies and priorities

  • Strong communication and interpersonal skills, able to work collaboratively, develop solid relationships, manage differences, and influence change across a large global stakeholder group

  • Innovative problem-solving skills and excellent analytical abilities

  • Strong organizational and project management skills; able to manage multiple projects and prioritize effectively

  • Strategic thinker, process driven, and results oriented

  • Ability to deal with ambiguity be flexible and adaptive to change; willingness to learn and grow

  • A capable decision-maker, ability to work independently and exercise judgement

  • Superior attention to detail


Experience and Education:

  • Bachelor’s or advanced degree in Business, Marketing, Digital or a related field

  • 5 years digital marketing experience and experience working for a large financial services enterprise

  • Experience managing MarTech products and capabilities with proven success in driving adoption and utilization; experience working with Digital Asset Management systems

  • Experience rolling out new platforms with proven ability to identify, document & disseminate new use cases

  • Solid understanding of digital technology and channels, best practices, and trends

  • Experience working with stakeholders and consulting on digital solutions to meet business needs/goals

  • Deep understanding of how to interpret data to identify opportunities, gaps and make key decisions; proficiency with digital analytics/reporting tools

  • Experience with both Agile and Waterfall project delivery methods

  • Advanced proficiency with standard business software


What’s in it for you?

  • 20 days vacation per year

  • Flexible Benefits from the day you join to meet the needs of you and your family

  • Pension, stock and savings programs to help build and enhance your future financial security

  • Wellness programs that support the three pillars of your health – mental, physical and financial

  • Fitness and wellness programs that help you balance work and life and enjoy a healthier lifestyle

  • LI-NB1

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com.

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.


Salary Range:

67,400/67 400 – 110,100/110 100


Job Category:

Marketing


Posting End Date:

17/09/2021

Manager, Global Digital Marketing & Marketing Technology


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