newSenior Marketing SpecialistAscendantToronto, ON$62,203 – $126,543 a year Report on marketing performance across social media, public relations, and email marketing verticals. Develop and assist management on email, event, targeted ad… 4 days ago·More…View all Ascendant jobs – Toronto jobsSalary Search: Senior Marketing Specialist salaries in Toronto, ON

Senior Marketing Specialist

About Ascendant

Ascendant is a leading global payments provider, focused on the B2B cross-border payments space. Ascendant is headquartered in Toronto Canada, with offices in the US, UK, and India. Ascendant’s 360-degree approach simplifies end to end payment processes, transparency, and currency risk management. We are an innovative company, partnering with over 2,000 financial institutions.

Position Overview

Ascendant is looking for a talented Marketing Specialist with skills in developing Marketing Campaigns, Content, Social Media, CRM management and Public Relations to support our rapid growth and expanded product initiatives. The ideal candidate will have experience working in fintech, regtech or the financial services industry and will demonstrate proficiency in the marketing functions essential for our business, including Event Management, Website Management, Email Design, Asset Design and KPI Reporting. This exciting career role has the opportunity to grow into a lead marketing manager.

Tech we use: Hubspot, Google Analytics, Salesforce, MS Teams, and MS Office.

Essential Responsibilities

  • Develop content for social media, email, and product assets.
  • Develop and assist management on email, event, targeted ad, SEO and other digital marketing campaigns.
  • Work with marketing team on strategic objectives.
  • Collaborate with sales team to develop segment / industry specific marketing material.
  • Proactively determine opportunities for speaking engagements, award submissions, product demonstrations and trade events.
  • Work with Public Relations agency to create and manage press releases / byline article submissions.
  • Update and maintain content on the Ascendant website.
  • Report on marketing performance across social media, public relations, and email marketing verticals.
  • Oversee updates and data cleanup of our Salesforce CRM with support from marketing assistant.

Qualifications

  • 3+ years of professional marketing experience.
  • Exceptional writing skills required.
  • Experience using website management tools and analytics.
  • A natural ability to collaborate well with others across the organization and thrive in a dynamic, fast-paced, startup environment.
  • Self-starter that operates independently and efficiently, managing multiple projects simultaneously and successfully, without sacrificing attention to detail.
  • Design acumen & exposure to design tools (Adobe, InDesign), nice to have
  • Financial services experience preferred but not required.
  • Experience with Hubspot preferred but not required.
  • Strong understanding of Microsoft Office Programs.
  • Bachelors Degree in Marketing, Advertising or related discipline.
  • Location is Toronto Office (Office has established Covid guidelines)

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

We would like to thank all applicants for their interest, please note only those selected for an interview will be contacted.

Job Type: Full-time

Salary: $62,203.00-$126,543.00 per year

Schedule:

  • 8 hour shift
  • Monday to Friday

Work remotely:

  • No

Senior Marketing Specialist


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newSenior Manager, Growth MarketingPoints International3.6Toronto, ON Extensive knowledge and hands-on experience with Paid and owned digital media planning across multiple digital channels, including display programmatic, social,… 6 days ago·More…View all Points International jobs – Toronto jobsSalary Search: Senior Manager, Growth Marketing salaries in Toronto, ONSee popular questions & answers about Points International

Company Description

As a trusted partner to the world’s leading loyalty programs, Points builds, powers, and grows new ways for members to get and use their favorite loyalty currency.

More than 1 billion loyalty program members touch our products through brands like Hilton, Air Canada, Lyft, British Airways, United Airlines, Air France-KLM, Chase Bank, Etihad Airways, and many more. Our team of 250+ people across 5 global offices works together to build and launch new solutions, solve complex challenges for our partners, and create a one-of-a-kind company culture.

Click here to learn more about Points!

Job Description

Points is looking for a Senior Manager, Growth Marketing to join our Marketing team for a permanent position, based out of our downtown Toronto office. The Performance Marketing team is responsible for all paid media buying/planning and marketing activity on multiple worldwide Travel Loyalty Partner accounts supporting Points primary products.

You will be working closely with Marketing groups, including Partner Marketing, Data and Analytics, and Brand & Creative teams to maximize worldwide media campaign performance of approximately 20 different Points’ loyalty product clients on their behalf.

In this growth-focused role, you will be responsible for developing advanced media channel and targeting strategies to drive revenue growth and product penetration across all Partner portfolios. You will be responsible for leading a team of media planners in campaign budgeting management & forecasting, media innovation and personalization, campaign execution & optimization, and vendor relationships.

Reporting to the Director of Performance Marketing, the responsibilities of the role include:

  • Ownership of select high-value or strategic Performance Marketing accounts, including media strategy, budgets, targeting and channel execution
  • Evolving the Performance Marketing media practice to always-on media, driving awareness and first-time buyers beyond immediate promotion performance
  • Leading the team with individual Partner development of annual Performance Marketing budget/revenue plans, working with Finance and Growth teams on forecasting and reporting
  • Driving media innovation & implementation of new/enhanced Performance Marketing channels, vendor or Points product opportunities, including budgeting, setup and test & measurement plans.
  • Lead the team in ongoing media optimization activity to regularly increase campaign revenue and improve Performance Marketing campaign budget efficiency. Share key wins and insights across Marketing team and support of a continuous improvement culture
  • Accountability to internal Partner team stakeholders to ensure Performance Marketing team campaigns are delivered on time with high quality, and campaign performance targets are met or exceeded.

Qualifications

  • Extensive knowledge and hands-on experience with Paid and owned digital media planning across multiple digital channels, including display programmatic, social, and video (5+ years)
  • Proven experience leading client media performance to consistently meet and exceed revenue and profitability targets while managing significant budgets
  • Significant Digital Marketing experience including branding, awareness and engagement driving campaigns. Hands-on experience with dynamic creative optimization campaigns is also desired.
  • A strong track record of success leveraging first and third-party data to drive media targeting, engagement and performance
  • Strong leadership and team management ability
  • Excellent project and time management skills
  • University or College degree in Business or Marketing preferred

Additional Information

Points is an equal opportunity employer and is committed to providing an accessible recruitment process.

We welcome applications from all qualified individuals and are committed to equal employment opportunity regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request we will provide accommodation for applicants with disabilities.

All your information will be kept confidential.


The health and safety of Points’ employees, guests and business partners is a very high priority. Our view that maximizing COVID-19 vaccination rates among employees is one very important strategy to lessen the hazard of COVID-19 in our physical workspace. As such, all new Pointsters are required to be fully vaccinated in accordance with their regional guidelines.

Points is an equal opportunity employer and is committed to providing an accessible recruitment process.

We welcome applications from all qualified individuals and are committed to equal employment opportunity regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request we will provide accommodation for applicants with disabilities.

All your information will be kept confidential.

Senior Manager, Growth Marketing


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newSenior Manager, Marketing and CommunicationsWomen in PaymentsToronto, ON•Remote Experience in developing and leading strategic communications programs, with a focus on digital and marketing programs. 1 day ago·More…View all Women in Payments jobs – Toronto jobsSalary Search: Senior Manager, Marketing and Communications salaries in Toronto, ON

Women In Payments

Women in Payments (WIP) is a global organization that connects, educates, empowers and champions women from around the world working in the payments industry. Through annual conferences, regular forums, local networking events and more, women in the financial industry learn about issues and trends, network with peers, and celebrate women’s achievements across the payments and fintech industries.

The Position

Women In Payments is seeking an experienced, strategic, highly motivated Senior Manager, Marketing and Communications to drive awareness of WIP, its programs and its mission. The successful candidate will be a team player and passionate about being part of a global movement that is committed to making a difference for women in the payments industry. WIP is experiencing an exciting period of growth and so this role offers the opportunity to work in a dynamic and impactful organization during a time of advancement and progress for women in the financial industry.

The mandate for this role will be to build the WIP global community, through the development of an even stronger digital presence and enhanced member communications. The Senior Manager, Marketing and Communications will support the development and execution of the communications and marketing plan, be responsible for brand management, content creation planning, and digital and social media strategy.

Key Responsibilities:

Marketing & Communications:

  • Support the development and execution of WIP’s marketing and communications plan to ensure integration of all key components across the organization (including program plans, events, digital strategy: e-communications /website /social media, etc.)
  • Develop and execute a comprehensive content strategy and digital media communications plan that will support WIP’s mission and goals and further build its reputation globally
  • Manage and oversee graphic designers and related production of marketing collateral including all editorial products (newsletter, event promotions, social media etc.)
  • Build and maintain professional relationships, and work closely with external suppliers and partners on a variety of projects
  • Coordinate marketing for online materials and outreach (videos, webinars, seminars, etc.)
  • Lead video management around special events and webinar recordings
  • Highlight opportunities to repurpose content for other uses internally and externally
  • Review website and social media analytics and develop related reports
  • Assess objectives and measure outcomes on all marketing programs on a quarterly basis

Member & Partner Communications:

  • Drive community engagement with members through creation of content for membership portal and events, including:
  • Management of all email communications for each market
  • Work with event managers and graphics support staff to coordinate event materials and collateral
  • Manage the marketing communications elements in support of Corporate Chapter Program

Media Relations:

  • Build and maintain strong relationships with relevant media to take a proactive stance to earned media and further build WIP’s position as a trusted contributor on relevant issues
  • Support media requests for Founder Kristy Duncan (respond to media, assist in developing presentations, speaking notes etc.)
  • Analyze media coverage and share with key internal stakeholders
  • Stay abreast of market trends, opportunities, and competitive activities

Brand Stewardship:

  • Support the development of a Style Guide capturing legal and brand standards for all marketing and communications materials supported by the Content Writer
  • Ensure consistency and compliance of brand standards across the organization
  • Edit and review of all outgoing external communications to ensure graphics/copy align with brand standards and journalist writing standards

Team Management:

  • Manage one direct report and establish performance and development goals, assign accountabilities, establish priorities, set objectives, conduct annual performance appraisal

The successful candidate will possess the following experience, knowledge and qualities:

  • Undergraduate degree in Journalism, Communications, Marketing, or relevant discipline
  • A minimum of 7-10 years of public relations, and marketing communications experience
  • Excellent communications skills with a strong client service orientation; a self-starter
  • Strong writing skills with an eye for presentation and design.
  • Experience in developing and leading strategic communications programs, with a focus on digital and marketing programs
  • Experience working in a global marketing environment is an asset
  • Ability to work in a fast moving virtual environment with a range of stakeholders
  • Excellent organizational skills and the ability to work under the pressure of shifting priorities and demands while leading multiple projects
  • Demonstrated experience in strategic thinking, decision-making and problem solving
  • Positive, results-oriented approach with interpersonal skills
  • Deep knowledge of and experience with business and communications strategy, concepts tools and techniques. This includes proficiency with communication technologies such as email design and metric software, MailChimp, Hootsuite and Hubspot webinar/virtual conferencing logistics, planning, and management, MS Office, Google Docs, PowerPointetc.)

Application deadline: 2021-10-12

Job Type: Full-time

Benefits:

  • Dental care
  • Extended health care
  • Work from home

Schedule:

  • Monday to Friday

Education:

  • Bachelor’s Degree (preferred)

Experience:

  • public relations, and marketing communications: 7 years (preferred)

Work remotely:

  • Yes

Senior Manager, Marketing and Communications


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newSenior Social Media SpecialistMerrithew2.7Toronto, ON•Temporarily Remote$70,000 a yearResponsive employer Experience with social influencer marketing. Experience strategizing, building, executing and scaling social marketing programs. Temporarily due to COVID-19. Just posted·More…View all Merrithew jobs – Toronto jobsSalary Search: Senior Social Media Specialist salaries

Position Overview:

As Senior Social Media Specialist, you will be responsible for the development and implementation of social media strategies under the direction of the Senior Manager, Marketing & Communications to drive brand awareness, audience engagement and customer acquisition. Owning and executing a wide range of social media and community building initiatives, the Senior Social Media Specialist works with stakeholders across the company on cross-platform initiatives to support a consistent and cohesive brand message across all our social and community channels.

You should be that person who is one step ahead of social trends and an early adopter of new platforms. Someone who loves great content, is immersed in popular culture and is personally and professionally curious about new industries, topics and ideas. You are inspired to have an impact on a growing brand, motivated to do good work and always ready to multi-task, shift gears and roll up your sleeves to meet business priorities. You have a passion for being creative, while adding the right balance of structure and process to operate effectively at scale. This is a great next step for someone at an agency looking to go client-side with the right role.

You will create content that resonates with the intended audience, handle the day-to-day management of our social media platforms and implement social media campaigns that align and integrate with marketing strategies. You will wear many hats as you work with multiple teams to build and drive strategy, work with designers, write copy, manage social communities and analyze data for US, Canada and international markets like India, Germany and Japan.

Key Responsibilities:

Social Media Strategy Development & Execution

  • Grow our global following and the engagement of students, instructors, training centers, distributor partners and staff, as well as support sales, follower growth and engagement in US and Canadian and key international markets including Germany, India and Japan
  • Develop and operationalize a social media strategy across all platforms to match priorities and resources (Instagram, Facebook, Twitter, YouTube, LinkedIn, Pinterest)
  • Create and manage content calendars from conceptualization to execution, including developing concepts, and writing and editing meaningful, shareable content
  • Execute campaigns through audience identification, benchmarking, competitive research and platform determination
  • Develop, implement and optimize paid campaigns and improve boosting performance
  • Build the visibility of our social content with page optimization techniques
  • Monitor trends, influencers and relevant news to identify opportunities to join the social conversation and grow visibility
  • Develop and manage influencer strategy and campaigns using tools like Meltwater and Klear
  • Promote our online subscription offering, Merrithew Connect through posting, challenges, influencer marketing and ads

Content Creation

  • Ideate and outline the monthly calendar for all social media channels
  • Work with the Senior Content & Communications Specialist and Marketing Coordinators and collaborate with designers to create content that is informative, creative, appealing, on-brand and adheres to brand style guidelines and overall communication style
  • Write long- and short-form messages that attract new users and engage current users
  • Develop, seek, edit, publish and share content, including unique textual content, user generated content, pictures and video on a regular basis
  • Support distributors, resellers and education partners by showcasing their successes

Community Management

  • Create and implement strategies to maintain and expand our social community
  • Monitor social media channels to build a community of followers, handle support questions, and increase engagement
  • Identify, build, and nurture relationships within the social channel community
  • Utilize scheduling, monitoring and tracking tools to monitor mentions, respond to comments and inquiries and increase overall community engagement
  • Help convert our brand fans into loyal customers with engaging, responsive, responsible, surprising, and captivating social media interactions
  • Communicate with industry professionals and influencers to create a strong network
  • Monitor social media profiles and communicate with followers, including active engagement in key markets and responding to queries in a timely manner
  • Re-share celebrity posts and execute contests and challenges to create awareness, increase engagement and capture new leads

Social Media Reporting and KPI Tracking

  • Define, collect and analyze platform tools and analytics such as Meltwater, Sprout Social, Facebook and Instagram Insights to set goals, identify trends and optimize tactics
  • Measure the success of every social media campaign to determine whether social media ads and campaigns have achieved their objectives and how to improve those metrics
  • Prepare and present monthly reports, including insights and recommended actions

Skills and Qualifications:

  • University or College Degree in Marketing, Communications and/or a related field
  • 5+ years of professional non-internship experience in advertising, marketing, media and/or communications, with a focus on social media and community management
  • Experience at/with creative agencies with an understanding of creative development and production
  • Experience strategizing, building, executing and scaling social marketing programs
  • Highly knowledgeable about best practices related to all the major social media platforms
  • Ability to write and refine engaging social media copy
  • Strong visual eye with regard to the creation of graphics, selection of images, and video, and a familiarity with Adobe Photoshop and video editing
  • Proven ability to use data and metrics to measure impact and determine improvements
  • Comfortable presenting to senior leadership
  • Experience with social influencer marketing
  • Obsessed with social; you live on social platforms and enjoy staying up-to-date on breaking trends, memes, and viral content
  • Understanding of marketing and social media technologies – email programs, publishing/analytical tools, platforms, content management systems, HTML, Google Analytics, etc.
  • Advanced social measurement experience including use of listening, monitoring and CRM services/tools
  • Ability to work on multiple projects and strong project and time management skills with demonstrated success working under pressure, adhering to deadlines in fast-paced environments and meeting targets and objectives
  • High attention to detail with relentlessly high standards and outstanding organizational and prioritization skills
  • Excellent communication and interpersonal skills
  • Someone who is curious by nature: critically thinking about the business and marketing implications of findings
  • Fun, strategic, creative, curious, intelligent and hard-working. No arrogance.
  • An energetic, go-getter with strong work ethic and professionalism
  • Someone with an attitude that they can tackle anything thrown their way. They are excited by figuring out things they’ve never done before.
  • Self-motivated, hard-working, excited by digital possibilities
  • Excellent Excel, PowerPoint, Word and Outlook skills

Job Types: Full-time, Permanent

Salary: $70,000.00 per year

Benefits:

  • Casual dress
  • Dental care
  • Disability insurance
  • Employee stock purchase plan
  • Extended health care
  • Life insurance
  • RRSP match
  • Vision care

Schedule:

  • 8 hour shift
  • Monday to Friday

Application question(s):

  • How many years of professional non-internship experience in advertising, marketing, media and/or communications, with a focus on social media and community management?
  • Do you have experience at/with creative agencies with an understanding of creative development and production?
  • Do you have experience strategizing, building, executing and scaling social marketing programs?

Work remotely:

  • Temporarily due to COVID-19

Senior Social Media Specialist


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newSenior Affiliate Manager – EcommerceKainero Media Group LimitedToronto, ON Kainero Media Group* is a rapidly expanding digital marketing company that is responsible for some of the most successful and innovative products to be launched… 2 days ago·More…View all Kainero Media Group Limited jobs – Toronto jobsSalary Search: Senior Affiliate Manager – Ecommerce salaries in Toronto, ON

About Kainero Media Group:

*
Kainero Media Group* is a rapidly expanding digital marketing company that is responsible for some of the most successful and innovative products to be launched on the Internet. We are expert performance marketers who can complete the impossible when it comes to high volume global digital sales. We’ve doubled our growth in the past year and are looking to go even further with amazing people like yourself!

*
Kainero Media Group, with offices in Vancouver, Toronto and Hong Kong, is currently seeking a Senior Affiliate Manager – Ecommerce *with great people skills, excellent technical capabilities and an intermediate knowledge of affiliate marketing tools and strategies as it relates to ecommerce.

*
About the Role: *
The Senior Affiliate Manager – Ecommerce will aggressively seek out new affiliate relationships via a dynamic sales process to further expand our reach in the online performance marketing industry. You’ll be managing affiliates on a day to day basis, as a problem solver and growing our business. This is not your typical 9-5 job, the world of E-commerce is ever changing and growing exponentially, we need someone with a work hard , play hard mentality.

The Senior Affiliate Manager – Ecommerce must thrive in a cross functional and fast paced environment. Our Publisher Managers represent the front lines of acquiring affiliate distribution. We are seeking out a self-starter with a willingness, can-do attitude. He/she should be self-motivated, excel at relationship building, and analyze direct response marketing campaigns.

This position provides high earning potential for candidates looking to build a career in a fast growing industry. This is a fantastic opportunity to scale early-stage ecommerce products in a category seeing explosive growth. You will be accountable for key top-line sales metrics and will collaborate across Kainero Media’s network of affiliates to bring growth marketing strategies to life. You’ll be responsible for driving conversions by educating new and existing affiliates on profitable media buying campaigns and initiatives for growing ecommerce brands. Kainero Media is poised for explosive growth, joining the team at this expansion stage is an exciting chance to make your mark in the field of ecommerce.

*
Your Responsibilities: *

  • Deliver proactive account management by providing business solutions to affiliate partners as well as offering ideas/methods of increasing revenue through unique ecommerce marketing programs
  • Aggressively recruit new ecommerce publishers
  • Research and work with affiliate partners on efficient methods of optimizing their revenue and marketing campaigns specific to ecommerce brands
  • Actively consult with affiliate partners on an ongoing basis to help exceed their revenue goals through recommendations and implementation of best ecommerce practices around online mktg and paid social campaigns.
  • Meet and exceed monthly revenue goals
  • Prepare sales reports to track, analyze, and forecast the revenue opportunities for ecommerce affiliate partners
  • Monitor affiliate activity and potential policy/program violations
  • Optimize publishers and provide technical assistance when needed
  • Keep abreast of competition and issues within the performance marketing industry, relevant ecommerce products, and relevant markets
  • Attend and participate in team meetings, training seminars, and workshops
  • Occasional travel to industry trade shows and conferences

Your Skills:

  • Intermediate understanding of ecommerce and performance marketing industry, terminology, and media channels
  • Basic knowledge of tracking systems and HTML, e.g. pixels, tokens, etc. a plus
  • Confidence and ability to prospect and sell/cold call ecommerce affiliates and/or media buyers
  • Possess strong negotiation skills
  • Able to prioritize and manage multiple accounts/relationships/tasks concurrently
  • Must be able to think creatively “on your feet” and drive deals to successful completion with a consultative approach
  • Positive, team-oriented personality with the desire, ability, and drive to ride a steep, continuous learning curve in the internet industry
  • Excellent written and oral communication skills in English with the ability to motivate and persuade.
  • Ability to establish and maintain effective working relationships with managers and employees, along with external clients and affiliates
  • Ability to manage a tight workflow and meet deadlines
  • Detail oriented with strong organization and time management skills
  • Proficiency with MS Excel and MS Word

Experience We’re Looking For:

  • Bachelor’s degree with 2+ years of demonstrated success in a E-commerce marketing role
  • 2+ years of experience managing direct affiliates or running your own successful media buying campaigns.
  • Experience in Shopify, Amazon, Clickfunnels, FB Business Manager, and hands-on ESP knowledge (e.g. Klaviyo) is a plus
  • Branded DTC product marketing experience is a plus
  • Strong understanding of paid digital media universe, particularly paid social, and demonstrated ability to build robust digital media plans that deliver results and drive conversions.
  • Proficiency in online marketing, user experience design, direct response funnels and conversion rate optimization.
  • Solid analytic skills – conversion tracking and ability to extract insights from data to calculate program performance.
  • Excellent written and oral communication skills with the ability to motivate and persuade.
  • Ability to work across functions to catalyze change in a positive, collaborative, transparent way.
  • Must be able to work under pressure and flex with seasonal demand.
  • Experience with tracking platforms and pixel tracking (Eg. Cake, Everflow , Hasoffers, Voluum) is a plus
  • Experience developing effective creative assets is a plus

Salary and Benefits

  • Base salary will be commensurate with experience and ability, with a highly competitive commission structure.
  • Extended health, dental and vision benefits

Why work at Kainero Media Group?

  • Exciting and diverse team, spread all around the world!
  • Fast growing ecommerce power house; over 2x growth in 2020 alone
  • Early technological adopters
  • Casual work environment
  • High level of autonomy and responsibility;
  • Reputation in the advertising space for being professional, innovative, and disruptive
  • Flexible hours and remote work days

Apply Now

Apply now by sending your cover letter and resume outlining your interests, skills, and experience and clarifying how they may add value to Kainero.

Your cover letter should explain why you would make an excellent Senior Affiliate Manager – Ecommerce with our fast-growing and successful online marketing company.

Please indicate your salary expectation for this position.

Job Type: Full-time

Work Location: Multiple Locations

Senior Affiliate Manager – Ecommerce


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newSenior Manager, Digital Experience Optimization – contract,…Adidas4.0Woodbridge, ON Collaborate with brand marketing teams to develop content to scale across digital touchpoints and drive traffic with premium story telling. 7 days ago·More…View all Adidas jobs – Woodbridge jobsSalary Search: Senior Manager, Digital Experience Optimization – contract, 14 months salariesSee popular questions & answers about Adidas

Purpose & Overall Relevance for the Organization:

This role is responsible for leading the organization’s digital merchandising & consumer experience strategy for adidas.ca, inclusive of the Master Data & Product Launch pillars. This leader should have a firm grasp of different digital touch points, be able to execute highly effective digital campaigns and deliver on revenue objectives for adidas.ca through a best-in-class online shopping experience.

This position requires a consumer centric mindset and expertise in digital merchandising to drive engagement, conversion, sell-through and revenue growth, while optimizing the end-to-end journey. An in-depth understanding of data infrastructure is paramount in setting a solid foundation for the team to build on. Collaborating regularly with global stakeholders on tool enhancements, content planning & digital experiences is critical, while advocating for the local needs of the business.

We are looking for someone who is well versed in digital best practices, agile and can lead a results-driven team.

We are currently working from home with a voluntary option to work from the office. We are planning to return to the office on a hybrid model – timelines tbc.

Key Responsibilities:

  • Own the local Digital Visual Merchandising and Product Data strategy, while adapting globally led initiatives to drive growth for adidas.ca to $280M by 2025
  • Oversee product launch pillar, advocating for roadmap enhancements and improved website functionality to deliver a best-in-class CX and strong product sell through.
  • Create a master data framework through tool enhancements, automation, and process mapping to improve product findability.
  • Collaborate with global product owners by providing insights on local business needs to optimize the digital consumer experience.
  • Develop and deploy the adidas Canada DTC campaign calendar, including on-time and high-quality product launches and online brand activations to meet business objectives.
  • Operationalize the digital playbook for promotional activities and design the full-funnel consumer journey.
  • Collaborate with brand marketing teams to develop content to scale across digital touchpoints and drive traffic with premium story telling.
  • Leverage website analytics to track campaign progress, creating a feedback loop across the organization to inform decision making and support innovative growth opportunities.
  • Be a thought leader who feeds into the support of North American initiatives & roll out comprehensive end-to-end, customer facing projects.

Key Relationships:

  • Global Digital Brand Commerce Org (DBC)
  • Buying / Category Managers
  • Digital Activation Teams
  • Marketing & Brand Teams (Local & Global)
  • Site Operations
  • Consumer Experience Team

Knowledge, Skills and Abilities:

  • Strong understanding of digital merchandising best practices and industry trends.
  • Business acumen & ability to analyze data and create actionable solutions to business challenges.
  • In depth understanding of various digital platforms and tech solutions.
  • Aptitude for learning new software applications and understanding of AB/MVT testing.
  • Excellent stakeholder management with experience working closely with leadership team in a fast-paced and agile environment.
  • Proven leadership and managerial skills.
  • Detail oriented, with strong organizational skills.

Requisite Education and Experience Qualifications:

  • Minimum 5+ years of relevant experience in eCommerce.
  • Minimum 3+ years people management experience.

Senior Manager, Digital Experience Optimization – contract, 14 months


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newSenior Analyst, MarketingJobberToronto, ON Experience in attribution, spend allocation, paid digital marketing analytics would be even better! Experience as a marketing analyst would be a plus. 4 days ago·More…View all Jobber jobs – Toronto jobsSalary Search: Senior Analyst, Marketing salaries in Toronto, ON

Does driving marketing decisions using data sound exciting to you?

Then you should consider joining Jobber! We’re looking for a Senior Analyst, Marketing to be part of our Business Analytics team.

Jobber exists to help people in small businesses be successful. As featured in the Globe and Mail, we work with home and field service companies to help them better quote, schedule, invoice and collect payments from their customers. Having been named the #2 fastest growing software company in Canada by Canadian Business, it’s clear we’ve come a long way from our first customer in 2011 – but we’ve just scratched the surface of what we want to accomplish for our customers.

Our product provides entrepreneurs the flexibility of working in their office or the field and we offer that same opportunity to our employees. You will have the choice to work in either our Edmonton or Toronto offices or remotely anywhere within Canada. We’re committed to ensuring the best experience for all Jobberinos to do impactful work. We weren’t named a top workplace in Canada for nothing!


The team:

Business Analytics is part of the Business Operations team, our internal consulting team – they’re the decision support mechanism that connects data, business insights and an internal tech stack (systems) with the rest of the organization. Business Analytics works with every function in Jobber to raise insights, analyze results and influence decision making through a well rounded understanding of the business and deep analysis of data.


The role:

Using a combination of strong business acumen and data analytics, the Senior Analyst will work with functional managers across marketing in particular and the company in general to support our aggressive growth. In this role, you will be working with a variety of teams such as Demand Generation, Product Marketing, Inbound Marketing to define and measure key metrics, question assumptions, and be the storyteller behind the numbers. Your insights and findings are leveraged to make and support important decisions on what we prioritize and how we allocate resources (time, money and people!).

The Senior Analyst will:

  • Be a sounding board and consultant to functional managers in decision making. Ensure that teams have the right data at the right time.
  • Push the envelope of the maturity of marketing analytics at Jobber. Constantly raise the bar in terms of using domain/ industry knowledge, technical analytical skills and strong business context to drive actionable insight.
  • Foster a culture of data driven decision making & storytelling among the stakeholders that you support.
  • Zoom out to align team strategy with company strategy and zoom in to ensure performance is tracking along expected lines
  • Develop a deep understanding of short term tactics and strategies and work with teams to ideate, set up, measure and report on success criteria.

To be successful, you should have:

  • A curious mind and a growth mindset.
  • 3+ years of experience using analytics to drive key business decisions in a business/product analyst, business intelligence, or strategy consulting role
  • Experience with languages such as SQL, R and/or Python for manipulating large data sets
  • Experience with data visualization tools such as Mode Analytics/Tableau/Looker
  • Experience as a marketing analyst would be a plus. Experience in attribution, spend allocation, paid digital marketing analytics would be even better!
  • To be proactive and relentless. You are capable of seeking information independently, solving conceptual problems, corralling resources and delivering results
  • A strong and confident communication style. You have the ability to actively listen and consult with stakeholders, and you can take something complex and difficult and make it easy to digest
  • To be comfortable in an ambiguous and fast-paced environment. We’re growing fast and things are changing every day – what worked yesterday might not anymore

What you can expect from Jobber:

Having been named one of the best places to work in Canada by Great Place to Work, we walk the talk. Here are just some of the great things you can expect from us:

  • A total compensation package that includes an extended health benefits package with fully paid premiums for both body and mind, RRSP matching, and stock options.
  • A dedicated Learning and Development function, including Development Coach, to help build the career you want and hit the goals you set, while ensuring you’re reaching your fullest potential.
  • Support for your breaks: from three weeks vacation to rest and recharge, your birthday off, and parental leave top-ups to support your growing family.
  • A unique opportunity to build, grow, and leave your impact on a $400-billion industry that has no dominant player…yet.
  • To work with a group of people who are humble, supportive, and give a sh*t about our customers.

We believe that diverse teams perform better and that fostering an inclusive work environment is a key part of growing a successful team. We welcome people of diverse backgrounds, experiences, and perspectives. We are an equal opportunity employer, and we are committed to working with applicants requesting accommodation at any stage of the hiring process.


A bit more about us:

Job by job, we’re transforming the way service is delivered. Your lawn care provider, home cleaning service, plumber or painter could use Jobber to better connect with their customers, save time in the office, invoice faster, and get paid! We’re bringing tens of thousands of people together with technology to deliver billions of dollars a year in services to happy customers. Jobber exists to help make these small businesses successful, and when they’re successful we all win!

Senior Analyst, Marketing


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newSenior Manager, Growth MarketingPoints International3.6Toronto, ON Extensive knowledge and hands-on experience with Paid and owned digital media planning across multiple digital channels, including display programmatic, social,… 1 day ago·More…View all Points International jobs – Toronto jobsSalary Search: Senior Manager, Growth Marketing salaries in Toronto, ONSee popular questions & answers about Points International

Company Description

As a trusted partner to the world’s leading loyalty programs, Points builds, powers, and grows new ways for members to get and use their favorite loyalty currency.

More than 1 billion loyalty program members touch our products through brands like Hilton, Air Canada, Lyft, British Airways, United Airlines, Air France-KLM, Chase Bank, Etihad Airways, and many more. Our team of 250+ people across 5 global offices works together to build and launch new solutions, solve complex challenges for our partners, and create a one-of-a-kind company culture.

Click here to learn more about Points!

Job Description

Points is looking for a Senior Manager, Growth Marketing to join our Marketing team for a permanent position, based out of our downtown Toronto office. The Performance Marketing team is responsible for all paid media buying/planning and marketing activity on multiple worldwide Travel Loyalty Partner accounts supporting Points primary products.

You will be working closely with Marketing groups, including Partner Marketing, Data and Analytics, and Brand & Creative teams to maximize worldwide media campaign performance of approximately 20 different Points’ loyalty product clients on their behalf.

In this growth-focused role, you will be responsible for developing advanced media channel and targeting strategies to drive revenue growth and product penetration across all Partner portfolios. You will be responsible for leading a team of media planners in campaign budgeting management & forecasting, media innovation and personalization, campaign execution & optimization, and vendor relationships.

Reporting to the Director of Performance Marketing, the responsibilities of the role include:

  • Ownership of select high-value or strategic Performance Marketing accounts, including media strategy, budgets, targeting and channel execution
  • Evolving the Performance Marketing media practice to always-on media, driving awareness and first-time buyers beyond immediate promotion performance
  • Leading the team with individual Partner development of annual Performance Marketing budget/revenue plans, working with Finance and Growth teams on forecasting and reporting
  • Driving media innovation & implementation of new/enhanced Performance Marketing channels, vendor or Points product opportunities, including budgeting, setup and test & measurement plans.
  • Lead the team in ongoing media optimization activity to regularly increase campaign revenue and improve Performance Marketing campaign budget efficiency. Share key wins and insights across Marketing team and support of a continuous improvement culture
  • Accountability to internal Partner team stakeholders to ensure Performance Marketing team campaigns are delivered on time with high quality, and campaign performance targets are met or exceeded.

Qualifications

  • Extensive knowledge and hands-on experience with Paid and owned digital media planning across multiple digital channels, including display programmatic, social, and video (5+ years)
  • Proven experience leading client media performance to consistently meet and exceed revenue and profitability targets while managing significant budgets
  • Significant Digital Marketing experience including branding, awareness and engagement driving campaigns. Hands-on experience with dynamic creative optimization campaigns is also desired.
  • A strong track record of success leveraging first and third-party data to drive media targeting, engagement and performance
  • Strong leadership and team management ability
  • Excellent project and time management skills
  • University or College degree in Business or Marketing preferred

Additional Information

Points is an equal opportunity employer and is committed to providing an accessible recruitment process.

We welcome applications from all qualified individuals and are committed to equal employment opportunity regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request we will provide accommodation for applicants with disabilities.

All your information will be kept confidential.

Senior Manager, Growth Marketing


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newSenior Associate, Digital MarketingMaRS Discovery DistrictToronto, ON You have 3 or more years of experience in digital marketing. Develop marketing plans by working with internal teams and partners to uncover key objectives and… 5 days ago·More…View all MaRS Discovery District jobs – Toronto jobsSalary Search: Senior Associate, Digital Marketing salaries in Toronto, ON

About MaRS
MaRS Discovery District (@MaRSDD) in Toronto is the one of the world’s largest urban innovation hubs.
MaRS supports promising high-growth companies to scale their businesses globally, while tackling key societal challenges in areas such as Health, Cleantech, Finance, Transportation, AI, and others. In addition to helping start-ups launch, grow and scale, the MaRS community is dedicated to cross-disciplinary collaboration, commercialization of discoveries, and driving ideas to impact.

About The Position:
The Senior Associate, Digital Marketing, is responsible for managing and executing MaRS-led marketing campaigns that support our brand, ventures, partners and ecosystem, as well as leading and demonstrating results of these efforts. Through collaborating with internal and external teams, the Senior Associate, Digital Marketing, develops digital assets, ensures that all deliverables are on brand and writes social media copy to support marketing campaigns. The role also includes exploring creative and experiential marketing tactics to increase MaRS’ brand awareness and reach new audiences in innovative ways. In this role, you must have a firm understanding of design, content marketing and corporate social media best practices.
Key Responsibilities:

  • Digital Marketing:
  • Manage MaRS social media accounts (Twitter, Facebook, LinkedIn, Instagram, YouTube) and engage with members of the community.
  • Produce accurate, well-written and grammatically correct copy for all content channels.
  • Develop marketing plans by working with internal teams and partners to uncover key objectives and audiences for integrated marketing campaigns.
  • Manage various email marketing campaigns, including designing templates, choosing/optimizing images and sending emails to targeted audiences.
  • Review external digital content such as web pages and marketing emails (links, spelling, design, etc.) to ensure they meet corporate standards; fixes errors and verifies fixes, and reports detailed bugs.
  • Use Asana and project management best practices to ensure deliverables are completed on time and within budget.
  • Identify any key issues or risks that impact the meeting of pre-established targets and propose and implement solutions and improvements.
  • Digital Content Development
  • Design assets for MaRS digital channels, including social, email, web, paid ads and video, incorporating best practices and following brand guidelines.
  • Provide art direction to creative agencies, artists and photographers to create best-in-class and on-brand content for MaRS channels.
  • Collaborate with other teammates to support the creation, editing and optimization of content, including selecting appropriate images/videos for websites, blogs, social media platforms, PowerPoint presentations and other MaRS marketing assets as required.

About You:
You are proactively in-the-know about the latest trends in brand marketing, which competitors are doing it best, industry affairs and trends to ensure content is performing its best. You hold a University degree or college diploma/certificate with a focus on digital communications and/or marketing. You have 3 or more years of experience in digital marketing.
Key Competencies:

  • Excellent communicator and creative thinker, with an ability to use data to optimize/scale marketing strategies and tactics.
  • Understanding and experience of corporate social media and digital campaigns.
  • Maintains an interest in current affairs and has a finger on the industry pulse.
  • Past experience with email marketing, social media (organic and paid) and analytics.
  • Attention to detail and a keen eye for aesthetics and visual hierarchy.
  • The ability to work and thrive in a fast-paced, rapidly changing work environment.
  • Exceptional organizational skills; ability to manage multiple projects with tightly prescribed timelines; an understanding of project management best practices and collaboration.
  • Excellent computer skills, and the ability to learn and use software programs and online applications.
  • Knowledge of design best practices.
  • Ability to work with multiple stakeholders to translate their objectives into marketing plans.
  • Can anticipate requirements – thinks three steps ahead.

Tools:

  • Social media platforms (Facebook, Instagram, Twitter, LinkedIn, Google, YouTube), Google Analytics, Asana, MailChimp, Salesforce, Eventbrite, Microsoft Office
  • Highly skilled in Adobe Photoshop and InDesign.
  • Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.
  • Familiarity with WordPress, including HTML/CSS.
  • Familiarity with video editing software (Adobe Premiere Pro) and motion graphics programs like Adobe After Effects.

Along with your resume, you are required to either upload or paste a link of a portfolio of completed digital projects to qualify for this role.
Applications are due on September 17, 2021 at 11:59 PM, eastern standard time.
Applicants must be legally eligible to work in Canada and reside in Ontario.
We are a purpose-driven organization on a mission to make the world a better place through inclusive innovation. This commitment to inclusion, equity and diversity are core to who we are and what we believe and, as such, encourage applications from members of diverse identity groups, including those who have been historically excluded and marginalized. You are welcome at MaRS.
We want you to be as successful throughout our recruitment process as possible. Please get in touch with us if there’s anything we can do to make your experience more accessible and inclusive, including accommodations for differing (dis)abilities.
Applications are due by 11:59 PM on the closing date stated above.
Applications received after this time will not be considered.

Job Type: Full-time

Senior Associate, Digital Marketing


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newSenior Marketing Analyst: Social Listening & MeasurementKnight Labs IncToronto, ON•Remote$71,347 – $87,202 a year Develop marketing and educational strategies based on insights. Minimum 2-5 year of experience online media/digital advertising analytics, research or similar… 2 days ago·More…View all Knight Labs Inc jobs – Toronto jobsSalary Search: Senior Marketing Analyst: Social Listening & Measurement salaries

About KNIGHTLABS

At the intersection of data, technology, and human behavior, KNIGHTLABS helps brands build deeper connections with their audience across all things digital. We are the digital and social agency that is evolving the way healthcare brands interact with their audience. Our clients include major pharmaceutical, early-stage biotechnology, and consumer health and wellness companies. But that’s enough about us, let’s talk about you.

About You

We are looking for a Senior Marketing Analyst to join our Data and Decision Science team. You will be a valued advisor responsible for uncovering insights around owned/earned social reporting, audience segmentation, social listening, survey data, behavioural data, customer database analytics, marketing consulting services and other general digital media analytics. You identify new mixed methodologies and tools to collect and analyze audiences and campaigns.

Responsibilities

  • Conduct primary and secondary research using both qualitative and quantitative methods (including social listening, surveys, focus groups, etc.)
  • Own reporting and data management of ongoing digital, social and creative programs
  • Work closely with the account service, creative teams and vendors
  • Present reports and other materials to clients on a regular basis
  • Use social and behavioural sciences to create models of behaviour and inform audience strategy and tactics
  • Provide integrated, analytic marketing solutions to improve client decision-making
  • Design and conduct informative and actionable analysis
  • Develop marketing and educational strategies based on insights
  • Track marketplace, technology and consumer trends
  • Keeping a pulse on the industry and building up knowledge of business strategy issues
  • Lead post-campaign analysis and reporting, determines the effectiveness of strategic approach, and identifies implications for future efforts
  • Organize, prioritize and perform multiple tasks under pressure and often tight deadlines
  • Manages up and keeps supervisor in the loop in order to advise, as needed

Qualifications/Requirements

  • Bachelor’s Degree in Social Sciences, Business or Marketing, Communications, or related field (Masters or PhD is a plus)
  • Minimum 2-5 year of experience online media/digital advertising analytics, research or similar fields
  • Minimum 2-5 years of experience working in a market research, PR or advertising agency environment
  • Experience with social conversation and listening tools (e.g., Pulsar, Crimson Hexagon, Brandwatch, Netbase, Quid, Trendkite, etc)
  • Experience working in the healthcare or pharmaceutical industries
  • Able to merge qualitative and quantitative data to devise insight-based campaign decisions, both strategic and tactical
  • Solid research skills and proven data interpretation capabilities
  • Experience in translating data and research into strategic insights and recommendations
  • Well versed in paid social, display and search, and web analytics
  • Excellent verbal and written communication skills, and an ability to prepare clear and concise client-ready documents
  • High-level proficiency in Microsoft Office and Google Suite
  • Experience with data visualization tools such as Tableau
  • Experience using analytics software such as Google Analytics
  • Insatiably curious, a lifelong learner
  • Passionate about great work, your team, and our business

Application Process

We are an equal opportunity employer and value diversity at our company. We are also an inclusive employer and offer reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please let us know when you submit your application.

We appreciate all expressed interest in this position, however; only the candidates selected for interview will be contacted.

Job Types: Full-time, Permanent

Salary: $71,347.00-$87,202.00 per year

Additional pay:

  • Bonus pay

Benefits:

  • Casual dress
  • Dental care
  • Disability insurance
  • Employee assistance program
  • Extended health care
  • Paid time off
  • Vision care

Schedule:

  • Monday to Friday

Experience:

  • online media analytics, research or similar fields: 2 years (required)
  • market research, PR or advertising agency environment: 2 years (required)

Work remotely:

  • Yes

Senior Marketing Analyst: Social Listening & Measurement


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