Reporting to the Director of Marketing, the Digital Marketing Specialist is responsible for helping to create and execute digital marketing plans that drive sales, awareness, and consumer interaction & engagement in the Cannabis industry. The Digital Marketing Specialist is responsible for managing all social media and digital platforms for a well-established cannabis retailer.

Key pillars of this position include content creation, identification of market opportunities and trends, establishing and maintaining a clear brand identity, developing and maintaining relationships with potential brand partners, intraorganizational reporting, community management and social listening, and improving marketing awareness and results. Working closely with the Marketing Director, the Digital Marketing Specialist needs to execute on the brand direction and vision laid out by the Marketing Director on a campaign and seasonal basis. The Digital Marketing Specialist will implement day-to-day digital marketing activities and execute the long-term digital marketing strategy for the company.

The Digital Marketing Specialist will act as an advisor for each brand and ultimately be responsible for all aspects of digital curation including influencer and paid strategies and online community development. The position requires the ability to work in a fast-paced environment and drive traffic to the brand’s e-commerce page, along with drive in-store traffic.

Key Responsibilities:

General

• Implement day-to-day digital marketing initiatives and activities as determined by the Marketing Director
• Work within the overall marketing strategy and assist in strategy development according to analytical findings and trends
• Manage all social media channels consistent with individual brand identities, ensuring hashtag and caption optimization
• Leverage online insights and analytics to increase community engagement and conversion targets in support of retail location(s) visitation
• Assist in planning and implementing the digital component of all respective marketing and PR initiatives and measuring success
• Work with other departments to ensure a cohesive and collaborative approach to ensure brand alignment and customer experience
• Maintain tight record keeping and accounting over multiple brands by monitoring each campaign and initiative against proposed budget
• Execute paid social media initiatives and measure campaign success
• Ensure campaigns and other marketing initiatives meet marketing and sales financial objectives by forecasting requirements, analyzing results and reporting on findings
• Conduct general market research to keep up-to-date on trends and competitor’s digital marketing movements
• Daily community management across all social accounts
• Coordinate with other team members for different objectives to reach a desired result
• Work with other members of the marketing, communications, and graphic design teams and coordinate with other departments in the company to achieve digital marketing goals and successfully execute digital marketing initiatives
• Produce monthly social media channel reports and provide actionable insights for every brand
• Participate in quarterly marketing planning for all brands with the intentions of helping to drive strategy and growth
• Experience in managing third party agencies; both advertising focused and technology
• Manage all branded blogs, articles and newsletters
• Analytical reporting is a must.

Content Development:

• Help to develop and iterate digital content strategies for the brand
• Report on content marketing data, using data and measurable KPIs
• Work closely with Graphic Designers to ensure a strong visual signature and identity for all brands and brand collateral
• Create accurate and engaging social feeds for each brand
• Establish and maintain relationship with influencers and brand advocates.

Skills and Qualifications:

• Experience in Marketing, Business or related field and/or equivalent experience
• Someone with cannabis passion & experience is a huge asset
• Excellent handle on marketing generalist skills, social media platforms and other forms, with a minimum of 2 years’ experience with digital marketing
• Passion and in-depth knowledge of the retail industry
• Ability to develop and manage business plans as well as budgets
• Excellent communication skills – verbal, written & presentation
• High achievement motivation – demonstrated results orientation
• Strong analytical, problem solving, and multitasking skills, and the ability to apply consistent attention to needs of the business
• Well developed problem solving and decision-making capabilities
• Creative thinker, results-driven, team player

Job Types: Full-time, Permanent

Salary: $50,000.00-$60,000.00 per year

Benefits:

• Company events
• Dental care
• Extended health care
• Paid time off
• Store discount
• Vision care

Schedule:

• Monday to Friday
• Weekend availability

Education:

• Bachelor’s Degree (preferred)

Experience:

• Digital Marketing: 3 years (preferred)

Work remotely:

• No