newSenior Manager, Growth MarketingPoints International3.6Toronto, ON Extensive knowledge and hands-on experience with Paid and owned digital media planning across multiple digital channels, including display programmatic, social,… 1 day ago·More…View all Points International jobs – Toronto jobsSalary Search: Senior Manager, Growth Marketing salaries in Toronto, ONSee popular questions & answers about Points International

Company Description

As a trusted partner to the world’s leading loyalty programs, Points builds, powers, and grows new ways for members to get and use their favorite loyalty currency.

More than 1 billion loyalty program members touch our products through brands like Hilton, Air Canada, Lyft, British Airways, United Airlines, Air France-KLM, Chase Bank, Etihad Airways, and many more. Our team of 250+ people across 5 global offices works together to build and launch new solutions, solve complex challenges for our partners, and create a one-of-a-kind company culture.

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Job Description

Points is looking for a Senior Manager, Growth Marketing to join our Marketing team for a permanent position, based out of our downtown Toronto office. The Performance Marketing team is responsible for all paid media buying/planning and marketing activity on multiple worldwide Travel Loyalty Partner accounts supporting Points primary products.

You will be working closely with Marketing groups, including Partner Marketing, Data and Analytics, and Brand & Creative teams to maximize worldwide media campaign performance of approximately 20 different Points’ loyalty product clients on their behalf.

In this growth-focused role, you will be responsible for developing advanced media channel and targeting strategies to drive revenue growth and product penetration across all Partner portfolios. You will be responsible for leading a team of media planners in campaign budgeting management & forecasting, media innovation and personalization, campaign execution & optimization, and vendor relationships.

Reporting to the Director of Performance Marketing, the responsibilities of the role include:

  • Ownership of select high-value or strategic Performance Marketing accounts, including media strategy, budgets, targeting and channel execution
  • Evolving the Performance Marketing media practice to always-on media, driving awareness and first-time buyers beyond immediate promotion performance
  • Leading the team with individual Partner development of annual Performance Marketing budget/revenue plans, working with Finance and Growth teams on forecasting and reporting
  • Driving media innovation & implementation of new/enhanced Performance Marketing channels, vendor or Points product opportunities, including budgeting, setup and test & measurement plans.
  • Lead the team in ongoing media optimization activity to regularly increase campaign revenue and improve Performance Marketing campaign budget efficiency. Share key wins and insights across Marketing team and support of a continuous improvement culture
  • Accountability to internal Partner team stakeholders to ensure Performance Marketing team campaigns are delivered on time with high quality, and campaign performance targets are met or exceeded.

Qualifications

  • Extensive knowledge and hands-on experience with Paid and owned digital media planning across multiple digital channels, including display programmatic, social, and video (5+ years)
  • Proven experience leading client media performance to consistently meet and exceed revenue and profitability targets while managing significant budgets
  • Significant Digital Marketing experience including branding, awareness and engagement driving campaigns. Hands-on experience with dynamic creative optimization campaigns is also desired.
  • A strong track record of success leveraging first and third-party data to drive media targeting, engagement and performance
  • Strong leadership and team management ability
  • Excellent project and time management skills
  • University or College degree in Business or Marketing preferred

Additional Information

Points is an equal opportunity employer and is committed to providing an accessible recruitment process.

We welcome applications from all qualified individuals and are committed to equal employment opportunity regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request we will provide accommodation for applicants with disabilities.

All your information will be kept confidential.

Senior Manager, Growth Marketing


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Digital Media Specialist (Paid Media)

Job title: Digital Media Specialist (Paid Media)

Company: DAC Group

Job description: Leading digital performance agency on the lookout for a digital team player!

The Digital Media Specialist is responsible for the planning, creation, and execution of integrated digital advertising programs for key DAC Group clients. This individual will be accountable for the strategies and functional activities as they relate to the effective delivery of core client programs that include paid search, paid social, OLV, display, and other critical channels to DAC Group’s core offering.

Are you ready to start putting the latest and greatest in paid digital media to work to drive results for our clients? We’d love to have you! Get in touch today.

What You Get

  • The opportunity to shape the future — yours and ours — at a well-established and fast-growing digital performance marketing agency with offices across the US, Canada and Europe.
  • A growth role where you will be learning digital paid media management from people who live it, breathe it, love it.
  • Fast-paced days learning from your colleagues, preparing reports, building and launching paid search & display campaigns, collaborating with the team to troubleshoot issues & tackle business problems, meeting and exceeding client business goals, analyzing data and interpreting online consumer behavior. Pride in delighting one of our top-tier clients. The happiness of not having to watch the clock.
  • An opportunity to start and advance your digital marketing career among dedicated and fun people in an energetic office culture.
  • Plenty of time off to recharge – 20 vacation / personal days!

What We Get

  • 2-4 years of hands-on experience managing paid search / paid social / display / video campaigns. Agency background in performance media preferred. Come to the interview prepared to talk about what you did to improve KPIs.
  • Involvement in leading client relationship, contributing to strategy, and client presentations.
  • Good communication skills. Understanding of how to distill message to its key points. Ability to adapt message to audience.
  • Ability to master and use a 3rd party bid management platforms (DoubleClick, Kenshoo, etc.).
  • Demonstrate ability to build campaign structures on Google and Microsoft Ads that follow client’s business needs and search best practice.
  • Demonstrate ability to pull reports and provide insights and observations on campaign performance at a high level.
  • Accurately track and maintain budgets across campaigns and on multiple search engines.
  • Provide traffic and cost estimates.
  • Create campaigns that encompass multiple locations / geos and lines of business.
  • Demonstrate ability to create campaigns that are mapped through to conversion focused landing pages that are highly relevant and built at scale.
  • Provide in-depth optimization suggestions based on account performance.
  • Perform ad copy testing.
  • Perform testing against various ad extensions.
  • In-depth knowledge of Google Ads and Microsoft Ads (Bing) features and how they can be effectively integrated into campaigns.
  • Ability to download data into Excel, perform VLookups, create Pivot Tables and charts. Solid understanding of how to visualize data for ease of comprehension.
  • Most importantly, a sense of ownership over your managed campaigns. Attention to detail and diligence in execution.

Responsibilities

  • Become an expert in biddable paid media.
  • Produce weekly/monthly reports, covering all paid media channels & performance data.
  • Work collaboratively, coordinate and communicate with internal and external partners.
  • Provide ongoing analysis and monitoring of paid search & display campaigns with an eye to proactively expanding and improving campaigns based on client business needs.
  • Build, launch, optimize and maintain paid search & display campaigns via Google Ads, Bing, YouTube, Facebook, Pinterest & other platforms.
  • Conduct search ad copy & banner ad testing per best practice to drive performance improvements.
  • Conduct keyword, placement & market research to make additions to new and existing campaigns.
  • Perform necessary conversion tracking implementation with assistance from our Marketing Science team. Learn how to traffic campaigns through CM360. Understand ins and outs of Google Analytics.
  • Perform QA on campaign set-up and post-campaign launch.

What We Want

It’s really very simple: we want to know what makes you special. Send us an application that showcases your talent — and your personality — and shows us how you would thrive in our unique agency environment

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Expected salary:

Location: Toronto, ON

Job date: Tue, 24 Aug 2021 23:43:39 GMT

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newPaid Media Buyer InternSerotina MediaToronto, ON•Remote$1,980 a month Our ideal candidate will be responsible for implementing a variety of digital, paid and social media strategies, as well as monitoring digital performance and… 5 days ago·More…View all Serotina Media jobs – Toronto jobsSalary Search: Paid Media Buyer Intern salaries in Toronto, ON

At Serotina Media, we are looking for a Paid Media Buyer Intern to help manage our day to day digital media operations by supporting the Sr. Strategist & Digital Media team on campaign and strategy development.

Our ideal candidate will be responsible for implementing a variety of digital, paid and social media strategies, as well as monitoring digital performance and analytics, all under the supervision of your digital manager. You will enable our clients to maximize the impact of their advertising campaigns by supporting the development of media plans, platform buying, and campaign implementation based on the clients’ objectives and targets. You will apply your knowledge of media to identify the most appropriate vehicle for achieving goals based on the clients’ needs.

Role Responsibilities:

  • Work to understand a client’s business objectives and marketing strategy
  • Support internal team and client communications to develop media strategies and effective campaigns
  • Undertake media research
  • Recommend the most appropriate types of media to use, as well as effective tactics
  • Support the Digital Manager on daily monitoring and implementation of active campaigns
  • Monthly, quarterly and end-of-campaign report development
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Evaluate overall performance, campaign performance, engagement, and traffic growth

Necessary Skills & Requirements:

  • Experience with E-commerce (shopify preferred) GDN, Google Search & Facebook Business
  • Clearly understand media terminology and formulas like, CPM, CPP, CPC etc.(a plus)
  • Ability to work remotely (we are a “bring your own device” agency)
  • Familiar with the timelines, processes and implementation of all media
  • Strong quantitative and analytical skills
  • Excellent verbal and written communication skills
  • Detail-oriented with exceptional critical thinking and problem-solving abilities
  • A positive attitude and thirst for knowledge is a bonus

**Only selected candidates will be contacted.

Job Type: Contract / Part-time

Compensation: Starting at $1,980 CAD per month, based on experience and candidate expertise level

Career level: Entry-level

Reference ID: Paid Media Buyer Intern

Contract length: 3 months

Part-time hours: 20-30 per week

Job Types: Full-time, Part-time, Internship

Salary: From $1,980.00 per month

Benefits:

  • Casual dress
  • Flexible schedule
  • Paid time off
  • Work from home

Schedule:

  • Monday to Friday

COVID-19 considerations:
WFH

Experience:

  • Media Buying: 1 year (preferred)

Language:

  • English (required)
  • French (preferred)
  • Spanish (preferred)

Work remotely:

  • Yes

Paid Media Buyer Intern


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Digital Marketing Intern – Paid

North York, ON

Part-time, Internship, Apprenticeship

We are seeking a student to do a PAID part-time internship 6-25 hours a week

Optional: Work from office located at Sheppard Centre Subway! No need to walk outside.

Responsibilities:

Execute display advertising tactics, including keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis/recommendations
Continually evaluate and improve effectiveness of campaigns through bid management, keyword analysis, and geo-targeting
Perform best practices for departmental procedures that facilitate workflow, intra- and inter-departmental communication, tracking and reporting of Web Analyst daily activities; contribute to the development and improvement of processes that support the alignment of quality, scalability, and capacity of team
Monitoring industry changes and bench-marking against online competitors
Establishing a continuous improvement process
Designing, directing, and monitoring solutions to acquire and retain users
Qualifications for this position:

Preferable doing a Bachelor’s degree in a related field ( e.g., Marketing, Internet Marketing, Management Information System)
Experience or interest with Google Ads or Facebook Paid Ads
Understanding of website traffic and data metrics analysis
Google Analytics and Paid Ads interest
Data-driven performance optimization methodologies
Knowledge of Excel or Google Sheets knowledge
User Interface usability and marketability study


IF SERIOUS PLEASE COMPLETE THIS APPLICATION AND THIS ASSESSMENT. CLICK HERE


OR GO HERE:


https://www.iasassessment.com/session/register/jbp140516GJAMSE2


What we offer:

  • Daily Morning Mindfulness Meditation
  • Leadership development program, on-demand online learning, Educational Assistance Program, Lunch & Learns.
  • Social Events throughout the year including company retreats, summer BBQs, Halloween costume party, Holiday party
  • Opportunity to give back to the community through our charity programs
  • A chance to work with a first-class team!

We thank all applicants for their interest, however only candidates under consideration will be contacted. No telephone calls please. No agency calls or emails.

Learn more about our company here:

https://qodesocial.com/
https://qodemedia.com/

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