Company: EMETemployment
Location: Toronto, ON
Expected salary:
Job date: Thu, 30 Jan 2025 06:59:24 GMT
Job description: Partner Marketing Manager
Job Order ID: 8148
Employment Type: Yearly Salary
Web Publication Date: 1/28/2025 12:00:00 AM
Number of Positions: 1
Job Location: Toronto
Brief Description:Our employer, a pioneering SaaS company in Enterprise Service Management, is celebrated for innovation and industry leadership. They serve 4,000+ clients spanning 140 countries, impacting over 9 million daily users. Their commitment? Revolutionizing Enterprise Service Management with Generative AI.As businesses worldwide accelerate digital transformation and adopt new technologies and workstyles, we are positioned to revolutionize the industry with an innovative suite of capabilities and exciting roadmap. And as we grow, our employees grow with us!Job Function:We’re on the lookout for a passionate and skilled Partner Marketing Manager to join us on our journey.In this role, you will be responsible for driving revenue opportunities by developing and executing comprehensive marketing strategies targeted towards the company’s existing and prospective channel partners and strategic business and technology alliances. You will make data-driven recommendations to ideate and execute initiatives that are aligned with the company’s global expansion growth targets. You will also engage and collaborate with our channel partners to effectively co-market our products, reach new customers, and drive global growth.You will collaborate closely with cross-functional teams within the organization including Channel & Alliances Sales, Product, and Product Marketing teams to create experiences and interactions that drive measurable revenue growth.Job FunctionStrategy & Planning: Develop and implement a comprehensive partner marketing strategy for channel partners and strategic business alliances to drive awareness, pipeline, and revenue growth.Campaign Execution: Develop and execute joint marketing programs, including demand generation, content marketing, webinars, events, and digital campaigns to support partner goals and reach mutual target audiences.Partner Enablement: Create and distribute co-branded marketing materials, toolkits, and sales enablement resources to empower partners to effectively promote the company’s solutions.Relationship Building: Collaborate closely with partners to understand their unique needs and ensure alignment on goals, strategies, and timelines. Foster strong, positive relationships to drive long-term partner success.Performance Tracking: Monitor and report on the effectiveness of partner marketing initiatives, analyzing key performance metrics, and optimizing campaigns based on data-driven insights.Cross-functional Collaboration: Work closely with product, sales, and marketing teams to ensure alignment and consistency in messaging, positioning, and partner engagement.
Job Requirement:
- Bachelor’s degree in business, marketing, or a related field
- Minimum of 3+ years experience in channel marketing, field marketing, or related B2B marketing roles in a global SaaS or tech company.
- Strong analytical skills and mindset with the ability to analyze and leverage data to drive decision-making.
- Experience with email marketing, marketing automation, events, and webinar programs.
- Excellent verbal and written English communication skills with an ability to simplify messaging and tell a compelling and engaging story
- A self-motivated, result-driven, enthusiastic, team player with great interpersonal skills
- Proficiency in CRM tools.
Advantage: SalesForce
A SaaS company in Enterprise Service Management is seeking a Partner Marketing Manager to develop and execute marketing strategies for channel partners and alliances. The role involves collaborating with cross-functional teams, creating joint marketing programs, enabling partners with marketing materials, and building strong relationships. The ideal candidate should have a Bachelor’s degree, 3+ years of experience in channel marketing, strong analytical skills, and proficiency in CRM tools. Experience in global SaaS or tech companies and knowledge of email marketing, marketing automation, events, and webinars are preferred.