Director, Experimentation & Personalization Analytics – Royal Bank of Canada – Toronto, ON

Company: Royal Bank of Canada

Location: Toronto, ON

Expected salary:

Job date: Sat, 26 Apr 2025 06:30:11 GMT

Job description: Job SummaryJob DescriptionWhat is the opportunity?Next Best Action (NBA) is a specialized group within RBC Personal Banking that combines, data, marketing, advanced analytics & AI to bring hyper personalization to all RBC clients across all client touchpoints. By leveraging RBC’s large data scale, artificial intelligence (AI), privileged loyalty program and partnerships, NBA has the ambition to bring the best of RBC to help clients achieve their financial goals, tailoring the experience for every client such that the message is perfectly timed, presented in path and personalized for that specific client need. Embedded across Lines of Business and aligned with marketing, digital, and product teams, NBA is critical to deepening client relationships, increasing engagement, and enhancing how we show up for clients daily.NBA is foundational in RBC’s Personal Banking strategy to deliver more value for all Canadians through simpler experiences, more thoughtful recommendations, and more holistic support. The team directly contributes to RBC’s ambition to Win for Tomorrow by enabling hyper-personalized journeys that are scalable, measurable, and powered by leading-edge analytics and AI innovation.We’re looking for a Director, Testing & Learning to join the NBA group and lead enterprise experimentation efforts. In this role, you will oversee a team of high-performing analysts and partner across business, data, and enablement teams to design, execute, and evaluate experiments that optimize campaign performance and inform client engagement strategies. You’ll drive a culture of experimentation that accelerates learning, sharpens decision-making, and advances RBC’s leadership in personalized marketing and financial advice.This is an opportunity to shape the future of client engagement at the #1 bank in Canada—named one of the world’s most AI-mature financial institutions—where bold thinking, innovation, and data-driven action create real value for clients and the communities we serve.What will you do?Lead the design, execution, and evaluation of enterprise-level marketing experiments across channels and client segments.Build and evolve RBC’s experimentation framework to accelerate test-and-learn velocity, ensure statistical rigour, and scale best practices.Manage and mentor a high-performing team of marketing analystsTranslate complex test results into clear, actionable insights that influence strategy and campaign performancePartner across Lines of Business, Data & Analytics, Technology, Digital, and Marketing to embed experimentation into the end-to-end campaign lifecycleChampion a test-and-learn culture across the Personal Banking organizationPresent findings and recommendations to senior leadership to inform client engagement, personalization, and marketing strategiesWhat You Need to Succeed?Must Have:Proven leadership experience in marketing analytics, experimentation, or measurement roles, ideally within a large, data-driven organizationStrong expertise in designing and evaluating marketing experiments and interpreting results to drive business impactExperience working with cross-functional partners across data, marketing, product, and digitalExceptional communication and storytelling skills with the ability to distill complex insights for senior audiencesDemonstrated success in building and leading high-performing teams and cultivating a learning-oriented cultureStrong business acumen and understanding of enterprise marketing strategy and performanceNice to Have:Familiarity with advanced testing methodologies (e.g., uplift modelling, Bayesian methods, contextual bandits)Experience with enterprise personalization, targeting, or decision-making platformsAn academic background in Computer Science, Statistics, Mathematics, Economics, or a related field, as well as an MBA or graduate-level education, is an asset.Experience in financial services, digital marketing, or large-scale client engagement programsWhat’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.Ability to make a difference and lasting impactWork in a dynamic, collaborative, progressive, and high-performing teamOpportunities to do challenging workJob Skills Analytics Software, Artificial Intelligence (AI), Commercial Acumen, Decision Making, Detail-Oriented, Digital Presentation, Experimentation, Group Problem Solving, Key Performance Indicators (KPI), Machine Learning, Oral Presentation, Statistics, Test and Learn Strategy, Test ScenariosAdditional Job DetailsAddress: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: PERSONAL & COMMERCIAL BANKINGJob Type: RegularPay Type: SalariedPosted Date: 2025-04-24Application Deadline: 2025-05-09Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

Job Summary

Position: Director, Testing & Learning
Department: Next Best Action (NBA) at RBC Personal Banking
Location: RBC Waterpark Place, Toronto, Canada
Employment Type: Full-time

Overview

The Next Best Action (NBA) team focuses on enhancing client personalization through data, marketing, advanced analytics, and AI. The group’s goal is to provide tailored financial recommendations and improve client relationships, engagement, and overall experience at RBC.

Role Responsibilities

  • Lead the design, execution, and evaluation of enterprise-level marketing experiments.
  • Develop an experimentation framework to accelerate learning and ensure statistical accuracy.
  • Mentor a team of marketing analysts, translating complex data into actionable insights.
  • Collaborate with various business functions to incorporate experimentation into campaigns.
  • Present findings to senior leadership to influence marketing strategies.

Qualifications

Must-Have:

  • Experience in marketing analytics or experimentation within data-driven organizations.
  • Proficiency in designing marketing experiments and analyzing results.
  • Strong collaboration and communication skills.
  • Proven track record in leading high-performing teams.

Nice-to-Have:

  • Knowledge of advanced testing methodologies.
  • Experience in enterprise personalization platforms.
  • Academic background in relevant fields (Computer Science, Statistics, Economics) or an MBA.

Benefits

  • Opportunities for impactful work.
  • Collaborative and high-performing team environment.
  • Commitment to employee growth and community impact.

Inclusion Commitment

RBC values an inclusive workplace promoting diverse perspectives as essential for growth and innovation.

Application Details

  • Posting Date: April 24, 2025
  • Application Deadline: May 9, 2025

Conclusion

This position offers a chance to shape the future of client engagement at Canada’s top bank, utilizing cutting-edge analytics and AI to drive strategic decision-making.

Video Personalization Manager – Sunrise Systems – Orlando, FL

Company: Sunrise Systems

Location: Orlando, FL

Expected salary:

Job date: Thu, 20 Feb 2025 05:44:09 GMT

Job description: As a Data Activation Manager, you will be responsible for developing and implementing email and video marketing strategies to enhance our digital presence. You will work closely with the team to analyze data and create personalized campaigns that resonate with our target audience. Your passion for email and video marketing will drive the evolution of our digital strategy, helping us reach and engage customers in new and innovative ways. This role is crucial in leveraging data to maximize the effectiveness of our digital initiatives, ensuring that we stay ahead of the competition and continue to grow our online presence. Join us in shaping the future of digital marketing and make a lasting impact on our brand’s success.

Personalization Analytics Developer – mobileLIVE – Toronto, ON

Company: mobileLIVE

Location: Toronto, ON

Expected salary:

Job date: Thu, 06 Feb 2025 04:39:06 GMT

Job description: Who we aremobileLIVE is one of the fastest-growing IT Services and Consulting companies in Canada and serves some of the most iconic brands, including Google, Loblaws, Staples, Telus, Bell, Rogers, CIBC, BMO, CMLS, Fossil, Fitbit and more.Over the last decade, we have achieved 100% client retention and earned more than 20 notable industry recognition. This reflects our reliability in delivering what we promise and the quality we bring to every engagement.Join our growth-driven culture and help us lead, innovate, and simplify. We are looking for a team members who embody our values:

  • Empathetic – we listen, we understand, and are considerate of everyone
  • Persevering – we dont give up on challenges or people and go all the way
  • Inclusive – we value everyone and their perspectives
  • Reliable – we deliver what we promise, and more
  • Innovative – we make things better than they were yesterday

The Role :The Personalization Analytic Developer will report directly to the Sr. Manager of Digital Analytics and be the SME. The candidate will work closely with the Digital Data & Analytics team and Digital Product team to identify and quantify digital adoption risks and opportunities with actionable data-driven recommendations

  • Driven to provide insight and guidance on how the digital stakeholders can better utilize data, identify opportunity areas, and be proactive in providing senior leadership team with insight
  • Able to synthesize business/industry dynamics, and possess the technical acumen and creativity to develop an analytics and insights road map
  • Utilize advanced theoretical and practical knowledge of analytics to drive digital adoption growth
  • Pull and galvanize complex customer profile and interaction data sets to map and optimize customer journey and experience
  • Present insights and results of marketing plans and campaigns to senior leadership

You Will :

  • Created AB Tests to validate assumptions and test customer behaviour
  • Commitment to a laser focused approach in reporting sales and service transactions, leveraging data for action-based recommendations
  • Deliver on analytics projects from collecting stakeholder business requirements, formulating analytics approaches, and presenting meaningful results (e.g. data transformation, statistical model building, and visualization dashboard creation)
  • Analyze and synthesize risks and opportunities and make recommendations regarding emerging industry trends specific to Digital sales and service
  • Assist in the development of long-term strategic objectives for digital adoption for both service and sales transactions
  • Work with the Digital product team and business leaders to scope and initiate projects aimed at resolving critical self-serve/buy flow issues
  • Provide analytic support and insight in the development and implementation of strategic plans
  • Develop recommendations and aid senior leadership team to make key business decisions and/or transactions
  • Develop post implementation reviews on campaigns driving digital adoption

Who You Are :

  • Bachelor’s Degree in Business, Economics, Statistics, Computer Science, or related field
  • Know your way around digital-related metrics and web analytics tools (i.e. Adobe Analytics, Google Analytics, etc)
  • Strong background in data visualization (PowerBI, Tableau)

Experience with scripting and programming skills in SQL, or Python /R * Angular Development Experience 3+ years

  • Excellent communicator with the ability to tell a story with data and adjust communication based on audience’s understanding of data
  • Expert understanding of technology tools and data stacks with the ability to traverse complex systems, be inquisitive, and gain understanding of the data
  • Digital marketing or E-commerce experience would be an asset
  • Financial modelling skills would be an asset
  • 3+ years of progressive experience in technology, network, product or digital

What to expectBesides Competitive Salary and working for one of Canadas Best Managed and Top 50 Technology Companies, you should expect:

  • Purposeful Work: autonomy, resources, and time you need to do what matters for our clients and most importantly – you
  • Positive Environment: recognition coupled with a flexible environment that celebrates diversity, inclusivity and encourages everyone to achieve their best
  • Growth & Development: opportunities to grow professionally and personally through mentorship, training, and development programs
  • Transparency & Trust: direction, purpose, mission, and expectations are never a secret; you will always know where you stand as well as where you are going
  • Exclusive Perks: discounts on shopping, the gym, insurance, mobile phone plans, not to mention an office smoothie bar and enough coffee to make you vibrate
  • Meaningful Benefits: life happens. You will get health, dental, vision, disability, travel insurance, and much more all covered by us
  • Unforgettable Events: team bonding, BBQs, office lunches (pizza, always pizza), gala dinners, and any other excuse to have fun

Inclusion and equal opportunity employmentmobileLIVE is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans status, Aboriginal/Native American status, or any other legally-protected factors. Disability-related accommodation during the application process is available upon request.Are you ready to join the award-winning team and help us accelerate digital transformation?

MobileLIVE is a rapidly growing IT services and consulting company in Canada, serving top brands such as Google, Loblaws, and Staples. They have achieved 100% client retention and received numerous industry recognitions. The company is looking for team members who embody values of empathy, perseverance, inclusivity, reliability, and innovation. The role of Personalization Analytic Developer involves working closely with digital analytics and product teams to identify digital adoption risks and opportunities. The ideal candidate should have a degree in a related field, familiarity with digital metrics and analytics tools, and experience with data visualization and scripting. Besides a competitive salary, employees can expect purposeful work, a positive environment, growth and development opportunities, transparency, exclusive perks, meaningful benefits, and unforgettable events. MobileLIVE is an equal opportunity employer committed to diversity and inclusion.

Creative Director – CRM & Personalization Focus – Accenture – Toronto, ON

Company: Accenture

Location: Toronto, ON

Expected salary:

Job date: Wed, 05 Feb 2025 07:17:21 GMT

Job description: Who We Are:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at:You Are:
As a CRM Creative Director at Accenture Song, you will lead the creative direction for CRM strategies aimed at enhancing customer engagement and brand loyalty. This role requires an experienced creative leader with a strong background in CRM, customer journey mapping, data-driven personalization, and multi-channel marketing. Proficiency in platforms such as Braze, Salesforce Marketing Cloud, Adobe Experience Cloud, and analytics tools is essential. You will oversee the design and execution of personalized creative solutions across digital, email, and in-app experiences, ensuring alignment with business objectives and CRM strategies.The Work:

  • Lead Creative Strategy: Define and drive the creative vision for CRM initiatives, ensuring a cohesive strategy across channels (email, in-app, mobile, and web).
  • Cross-Functional Collaboration: Partner with CRM specialists, data analysts, account leads, and developers to design personalized customer journeys utilizing platforms like Braze and Salesforce.
  • Campaign Execution: Oversee the design, execution, and optimization of CRM campaigns, integrating dynamic content and personalized messaging across customer touchpoints.
  • Stakeholder Engagement: Present creative concepts and CRM strategies to stakeholders, articulating how data-driven creative enhances customer loyalty and retention.
  • Industry Awareness: Stay updated on CRM, personalization, and automation trends, along with new features on platforms like Braze, Adobe Experience Manager, and customer data platforms (CDPs) to refine and optimize creative output.
  • Team Leadership: Mentor and guide a team of designers, copywriters, and CRM specialists, fostering a culture of innovation and excellence.

Here’s What You’ll Need:

  • 10+ years in a creative leadership role, focusing on CRM, customer engagement, and multi-channel campaign strategy.
  • In-depth experience with CRM tools (Braze, Salesforce Marketing Cloud, Adobe Campaign), personalization engines, and data integration for dynamic content delivery.
  • Ability to interpret customer data to inform creative strategies and optimize content effectiveness.
  • Exceptional presentation and stakeholder engagement skills, able to convey complex CRM strategies to internal teams and clients.
  • Demonstrated success in leading CRM-based campaigns, including email marketing, personalization, and customer journey-based content.
  • A minimum of a high school diploma or GED is required for this position

About Accenture Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us atOur Commitment to Inclusion & DiversityAt Accenture, inclusion and diversity are fundamental to our culture and embedded in our core values. We are committed to creating a workforce where our people can feel comfortable, be themselves and contribute. Like Canada itself, Accenture employees represent a tremendous variety of cultures, ethnicities, beliefs, backgrounds and languages. We offer an inclusive environment regardless of personal characteristics such as ethnicity, religion, gender, sexual orientation, gender identity or expression, age or disability.Requesting an AccommodationAccenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an or speak with your recruiter.Other Employment StatementsIt is currently our objective to assign our people to work near where they live. However, given the nature of our business and our need to serve clients, our employees must be available to travel when needed.Job candidates are not required to disclose any offence for which a pardon has been granted.

Accenture Song is a company that focuses on accelerating growth and value for clients by providing services such as growth, product and experience design, technology, media, marketing strategy, and more. They are currently looking for a CRM Creative Director who will lead the creative direction for CRM strategies aimed at enhancing customer engagement and brand loyalty. The role requires experience in CRM, customer journey mapping, data-driven personalization, and proficiency in platforms like Braze and Salesforce Marketing Cloud. The responsibilities for the position include leading creative strategy, collaborating with various departments, executing campaigns, engaging stakeholders, staying updated on industry trends, and leading a team. The ideal candidate will have 10+ years of experience in a creative leadership role, knowledge of CRM tools, the ability to interpret customer data, excellent presentation skills, and a high school diploma or GED. Accenture is a global professional services company that focuses on digital transformation and innovation, with a commitment to inclusion and diversity in the workplace.

Copywriter – Personalization Sales & GTM (Contract) – Telus – Toronto, ON

Company: Telus

Location: Toronto, ON

Expected salary: $70000 – 104000 per year

Job date: Sat, 11 Jan 2025 01:40:31 GMT

Job description: DescriptionJoin our dynamic teamThe Digital Sales & Marketing team leads consumer experiences for TELUS e-commerce, digital communications, and omni-channel enablement. We’re harnessing the power of digital to fuel sales and performance, empower customers with self-serve solutions on TELUS.com and the My TELUS app, and engage our audience with highly-personalized campaigns about our innovative products, bundles, and social purpose differentiators. We collaborate with internal partners to provide analytics, insights, resources, and recommendations to guide every decision and design on our digital channels. Together with our partners, our investments are focused on reducing cost to serve, driving conversion and growth, and ensuring every single customer interaction is consistent and exceptional, no matter where they choose to shop. As part of the Consumer Marketing & Channels organization, our team is guided by a vision to drive market leadership and unlock the potential in our communities, customers, and team members.*This is month maternity leave coverage position ending February 2026*Here’s the impact you’ll make and what we’ll accomplish togetherAs a Copywriter for the Personalization Sales & GTM Team within Digital Sales & Marketing, you’ll create personalized and seamless digital experiences for our customers through engaging, thoughtful, and consistent content. You’ll enjoy writing targeted and captivating copy to drive sales across our Mobility, Internet, TV and Security portfolios, and deliver the best shopping experience for different customer segments.Here’s how

  • Craft Clear Communication: Ensure our digital communication is clear, relevant, and jargon-free, matching the TELUS brand voice and tone
  • Collaborate with Teams: Work with product owners, designers, and stakeholders to design great content and demonstrate industry expertise to improve and scale content practice
  • Drive Customer Engagement: Create content that catches the attention of our customers and keeps them engaged throughout their purchase journey
  • Targeted Campaigns: Operate as the primary copywriter for all targeted “Below-the-Line” (BTL) campaigns such as cross-sell, renewals, retargeting, and key product launches like the iPhone
  • Optimize and Innovate: Target different audiences with personalized copy to drive higher conversion, propose creative options for A/B testing, and shape the copywriting strategy for key pages on TELUS.com
  • Data-Driven Decisions: Use data and stakeholder feedback to inform decisions, refine strategies, and drive continuous improvement
  • SEO Integration: Collect and use SEO information to organically integrate into the copywriting
  • Share Knowledge: Contribute to the overall practice culture by sharing learnings and knowledge, building strong relationships, and communicating our goals

Qualifications

  • 3+ years of proven copywriting experience in digital, preferably within telecom or a related industry
  • Experience working with user experience, strategy, and design teams
  • Familiarity with copywriting strategy best practices, user experience, and SEO
  • Strong interpersonal, storytelling, and communication skills
  • Skilled in persuasive writing and editing in a sales and marketing environment
  • Experience in rapid go-to-market environments
  • Understanding of business, technical, and customer needs in online merchandising
  • Highly detail-oriented, organized, and passionate about data-driven decision-making
  • Commitment to creating accessible content

Why TELUS?Be part of a forward-looking company that values innovation, collaboration, and growth. At TELUS, you’ll have the opportunity to explore exciting career paths, work in an inclusive environment, and make a genuine impact on our business and customers.Salary Range: $70,000-$104,000Performance Bonus or Sales Incentive Plan: 12%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job functionSalary Range: $70,000-$104,000Performance Bonus or Sales Incentive Plan: 12%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role’s requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more …

Please note that the compensation shown in the job posting is effective 2024 and may be subject to change in 2025.A bit about usWe’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.Sales and MarketingHelp us, help our customers make a real connectionWe are honoured to be recognized$14.7 billion
TELUS’s annual revenue$4.8 billion
The brand value that TELUS brings12
Consecutive years our annual dividend payment has increasedAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.

The Digital Sales & Marketing team at TELUS focuses on providing personalized digital experiences for customers through engaging and consistent content. They work to drive sales, improve customer engagement, and deliver exceptional shopping experiences across various product portfolios. The team collaborates with internal partners to provide insights and recommendations that guide decision-making and design on digital channels. The ideal Copywriter for the team will have experience in digital copywriting, familiarity with SEO and user experience, strong communication skills, and a commitment to data-driven decision-making. TELUS offers a competitive salary, performance bonuses, benefits, and opportunities for career growth and development. They are a people-focused, purpose-driven organization that values diversity and inclusion in the workplace. They are committed to providing accommodation for applicants with disabilities during the recruitment process.

Copywriter – Personalization Sales & GTM (Contract) – Telus – Ottawa, ON – Toronto, ON

Company: Telus

Location: Ottawa, ON – Toronto, ON

Expected salary: $70000 – 104000 per year

Job date: Sat, 11 Jan 2025 04:34:24 GMT

Job description: DescriptionJoin our dynamic teamThe Digital Sales & Marketing team leads consumer experiences for TELUS e-commerce, digital communications, and omni-channel enablement. We’re harnessing the power of digital to fuel sales and performance, empower customers with self-serve solutions on TELUS.com and the My TELUS app, and engage our audience with highly-personalized campaigns about our innovative products, bundles, and social purpose differentiators. We collaborate with internal partners to provide analytics, insights, resources, and recommendations to guide every decision and design on our digital channels. Together with our partners, our investments are focused on reducing cost to serve, driving conversion and growth, and ensuring every single customer interaction is consistent and exceptional, no matter where they choose to shop. As part of the Consumer Marketing & Channels organization, our team is guided by a vision to drive market leadership and unlock the potential in our communities, customers, and team members.*This is month maternity leave coverage position ending February 2026*Here’s the impact you’ll make and what we’ll accomplish togetherAs a Copywriter for the Personalization Sales & GTM Team within Digital Sales & Marketing, you’ll create personalized and seamless digital experiences for our customers through engaging, thoughtful, and consistent content. You’ll enjoy writing targeted and captivating copy to drive sales across our Mobility, Internet, TV and Security portfolios, and deliver the best shopping experience for different customer segments.Here’s how

  • Craft Clear Communication: Ensure our digital communication is clear, relevant, and jargon-free, matching the TELUS brand voice and tone
  • Collaborate with Teams: Work with product owners, designers, and stakeholders to design great content and demonstrate industry expertise to improve and scale content practice
  • Drive Customer Engagement: Create content that catches the attention of our customers and keeps them engaged throughout their purchase journey
  • Targeted Campaigns: Operate as the primary copywriter for all targeted “Below-the-Line” (BTL) campaigns such as cross-sell, renewals, retargeting, and key product launches like the iPhone
  • Optimize and Innovate: Target different audiences with personalized copy to drive higher conversion, propose creative options for A/B testing, and shape the copywriting strategy for key pages on TELUS.com
  • Data-Driven Decisions: Use data and stakeholder feedback to inform decisions, refine strategies, and drive continuous improvement
  • SEO Integration: Collect and use SEO information to organically integrate into the copywriting
  • Share Knowledge: Contribute to the overall practice culture by sharing learnings and knowledge, building strong relationships, and communicating our goals

Qualifications

  • 3+ years of proven copywriting experience in digital, preferably within telecom or a related industry
  • Experience working with user experience, strategy, and design teams
  • Familiarity with copywriting strategy best practices, user experience, and SEO
  • Strong interpersonal, storytelling, and communication skills
  • Skilled in persuasive writing and editing in a sales and marketing environment
  • Experience in rapid go-to-market environments
  • Understanding of business, technical, and customer needs in online merchandising
  • Highly detail-oriented, organized, and passionate about data-driven decision-making
  • Commitment to creating accessible content

Why TELUS?Be part of a forward-looking company that values innovation, collaboration, and growth. At TELUS, you’ll have the opportunity to explore exciting career paths, work in an inclusive environment, and make a genuine impact on our business and customers.Salary Range: $70,000-$104,000Performance Bonus or Sales Incentive Plan: 12%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job functionSalary Range: $70,000-$104,000Performance Bonus or Sales Incentive Plan: 12%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role’s requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more …

A bit about usWe’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.Sales and MarketingHelp us, help our customers make a real connectionWe are honoured to be recognized$14.7 billion
TELUS’s annual revenue$4.8 billion
The brand value that TELUS brings12
Consecutive years our annual dividend payment has increasedAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.

The Digital Sales & Marketing team at TELUS focuses on enhancing consumer experiences through digital channels, personalized campaigns, and self-serve solutions. They are seeking a Copywriter to create engaging content that drives sales across various portfolios. The ideal candidate should have experience in digital copywriting, familiarity with SEO, and strong communication skills. TELUS offers competitive compensation, benefits, and career growth opportunities in an inclusive and innovative environment. TELUS values diversity and offers accommodations for applicants with disabilities.

Principal Product Manager, Monetization and Personalization – OpenTable – Toronto, ON

Company: OpenTable

Location: Toronto, ON

Expected salary: $170000 – 200000 per year

Job date: Thu, 09 Jan 2025 01:42:29 GMT

Job description: With millions of diners, tens of thousands of restaurants, and 25 years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a unique insight into the world of hospitality. We champion restaurants, bars, wineries, and other venues around the world, helping them attract guests, manage capacity, improve operations and maximize revenue.Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global network that includes OpenTable and KAYAK’s portfolio of travel brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined.Hospitality is all about taking care of others, and it defines our culture. You’ll work in a welcoming and inclusive environment, and get the benefits, flexibility, and support that you need to succeed.The Role:As a Principal Product Manager at OpenTable, you’ll lead the vision and execution of a sophisticated product portfolio focused on enabling restaurants to create, manage, and optimize advertising campaigns. Your work will help restaurants of all sizes use data-driven tools to drive growth through our self-serve ad solutions.Collaborating with cross-functional teams, you’ll leverage AI to transform how restaurants reach diners, ensuring campaigns are efficient, targeted, and impactful. Your strategic leadership will be instrumental in evolving and scaling our ad campaign suite, balancing restaurant ROI and diner satisfaction within our dynamic marketplace.You’ll guide your team with a proven ability to deliver results, make data-driven decisions, and execute at scale while building strong relationships with senior leaders and stakeholders.The Team:You’ll be part of the Monetization and Personalization team, which focuses on optimizing OpenTable’s ad products to drive value for both restaurants and diners. Our team operates at the intersection of technology, data science, and user experience, ensuring ad inventory, placement strategies, and campaign optimization are executed in real time for maximum results.We are agile, collaborative, and committed to delivering innovations that enhance marketplace performance and create value for all participants.Key Responsibilities:

  • Define and execute strategy: Lead the development of OpenTable’s ad campaign suite, delivering innovative, self-serve tools that empower restaurants to manage advertising campaigns and drive measurable business growth.
  • Leverage AI and data science: Develop AI-powered solutions to optimize ad targeting, budget management, and campaign performance based on real-time diner behavior and restaurant demand.
  • Launch impactful ad products: Build solutions to enhance ad placement, dynamic pricing, and inventory management, ensuring campaigns deliver optimal ROI for restaurants while aligning with diner preferences.
  • Innovate in ad monetization: Experiment with auction-based pricing strategies, personalized recommendations, and real-time adjustments to drive marketplace efficiency and revenue growth.
  • Optimize marketplace dynamics: Ensure ad campaigns seamlessly integrate with the broader marketplace, balancing supply and demand while maintaining a positive experience for diners and restaurants.

Qualifications:

  • Educational background: Bachelor’s degree in Business, Marketing, Computer Science, Economics, or a related field; MBA or advanced degree preferred.
  • Experience:
  • 8+ years of product management experience, with at least 3 years in a senior or principal role.
  • Expertise in ad campaign products, self-serve advertising tools, and monetization strategies for digital platforms or marketplaces.
  • Experience with auction-based systems, targeting mechanisms, and performance metrics for ad campaigns.
  • Technical skills: Competency with AI, machine learning, and dynamic pricing systems for optimizing ad performance.
  • Leadership skills: Proven ability to lead cross-functional teams, mentor talent, and deliver complex initiatives at scale.
  • Analytical expertise: Strong data-driven decision-making skills, with the ability to translate insights into actionable product strategies.
  • Communication: Excellent collaboration and influencing skills across teams and stakeholders.

Benefits:

  • Paid Time Off – 20 days a year
  • Birthday/celebration PTO – 1 day
  • Annual company weeks off
  • Flexible sick time off
  • Paid volunteer time
  • Parental Leave Benefits
  • Dental & Vision Insurance
  • Life & Disability Insurance
  • Group RRSP and DPSP
  • Major Medical Insurance (dependent care options)

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this Canada based role is $170,000-$200,000 CAD.In addition to a competitive base salary, roles are eligible for additional compensation and benefits including: annual cash bonus, equity grant; health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave and benefits.Diversity, Equity, and InclusionOpenTable aspires to be a workplace that reflects the diverse communities we serve and a culture that is inclusive and welcoming. Hiring people with different backgrounds, experiences, perspectives, and ideas is critical to innovation and to how we deliver great experiences for our users and our partners. Representation matters.We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

OpenTable, part of Booking Holdings, Inc., is a leader in the hospitality industry, helping restaurants worldwide attract guests and maximize revenue. The company is seeking a Principal Product Manager to lead the development of self-serve advertising tools for restaurants. The role involves leveraging AI and data science to optimize ad targeting and campaign performance. The ideal candidate will have extensive product management experience, expertise in ad campaign products, and leadership skills to deliver complex initiatives. OpenTable offers a range of benefits and competitive compensation for this role. The company is committed to diversity, equity, and inclusion in the workplace.

Visual Designer – CRM & Personalization Focus – Accenture – Toronto, ON

Company: Accenture

Location: Toronto, ON

Expected salary:

Job date: Tue, 10 Dec 2024 23:14:42 GMT

Job description: Who We Are:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at:You Are:
As a CRM Visual Designer at Accenture, you will create impactful, visually engaging assets to support CRM and personalization initiatives. You will collaborate closely with CRM strategists, creative leads, and data teams to design and optimize assets for email, in-app messaging, and other digital channels. This role requires a strong foundation in CRM-focused design, understanding of user experience, and hands-on experience with tools like Braze, Salesforce Marketing Cloud, and Adobe Creative Suite to deliver consistent, high-quality visual experiences.The Work:Design & Develop CRM Assets: Create visual assets for CRM campaigns, including email templates, dynamic content, landing pages, and personalized in-app graphics, ensuring brand consistency and optimal performance.Collaboration with CRM Teams: Work closely with CRM strategists, developers, and creative directors to ensure that designs align with CRM platform capabilities and personalization requirements.Optimization through Data: Utilize data-driven insights to refine designs for segmented audiences and personalize visual content based on customer behavior, leveraging platforms like Braze and Salesforce for implementation.Maintain Brand Consistency: Ensure all visual content adheres to brand guidelines, delivering a seamless customer experience across the digital ecosystem.Trend & Tool Awareness: Stay current with CRM design trends, best practices, and updates to tools like Braze, Figma, Adobe Experience Manager, and Salesforce Marketing Cloud.Here’s What You’ll Need:5+ years in visual design with a focus on CRM, personalization, and customer engagement.Proficiency in Adobe Creative Suite, Figma, Sketch, and CRM platforms (Braze, Salesforce Marketing Cloud, Adobe Experience Cloud). Experience with data-driven design and dynamic content personalization.A Strong portfolio showcasing CRM-related design work, particularly email campaigns, personalized content, and dynamic user journeys.Demonstrated ability to work closely with CRM, data, and creative teams to integrate design seamlessly into marketing workflows.Solid understanding of UX principles, especially as they relate to CRM and personalized customer journeys.A minimum of a high school diploma or GED is required for this positionEnglish is required for this position as this role will regularly interact with English-speaking stakeholders across Canada. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company’s activities to avoid this requirement.About AccentureAccenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us atOur Commitment to Inclusion & DiversityAt Accenture, inclusion and diversity are fundamental to our culture and embedded in our core values. We are committed to creating a workforce where our people can feel comfortable, be themselves and contribute. Like Canada itself, Accenture employees represent a tremendous variety of cultures, ethnicities, beliefs, backgrounds and languages. We offer an inclusive environment regardless of personal characteristics such as ethnicity, religion, gender, sexual orientation, gender identity or expression, age or disability.Requesting an AccommodationAccenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an or speak with your recruiter.Other Employment StatementsIt is currently our objective to assign our people to work near where they live. However, given the nature of our business and our need to serve clients, our employees must be available to travel when needed.Job candidates are not required to disclose any offence for which a pardon has been granted.

Accenture Song helps clients grow and create value through customer relevance. They offer services in growth, design, technology, creative, media, marketing strategy, and more. The CRM Visual Designer role focuses on creating visually engaging assets for CRM campaigns, collaborating with CRM teams, optimizing designs based on data, and maintaining brand consistency. The ideal candidate will have experience in visual design, CRM, personalization, and customer engagement, proficiency in tools like Adobe Creative Suite and CRM platforms, a strong portfolio, and an understanding of UX principles. Accenture is committed to diversity and inclusion, offering accommodation for disabilities or religious observances. They value creating a workforce where all individuals can feel comfortable, be themselves, and contribute.

Senior Personalization Platform Engineer – Curinos – Toronto, ON

Company: Curinos

Location: Toronto, ON

Expected salary:

Job date: Sat, 07 Dec 2024 23:27:49 GMT

Job description: right tone, message components, and channel preferences to improve marketing performance. Our engineers are part… pipeline components and pipeline platform infrastructure. Our core marketing decisioning engine which evaluates marketing…

Personalization, Optimization & Mobile App Specialist – Rogers Communications – Toronto, ON

Company: Rogers Communications

Location: Toronto, ON

Expected salary:

Job date: Fri, 22 Nov 2024 23:24:59 GMT

Job description: At Rogers, we put our customers first in everything we do! We’re growing our Customer Experience teams and are looking for team members who are committed to showing our customers and Canadians that we support them through their journey. Our Customer Experience team is enthusiastic, empathetic, and moved to make a difference –we’re passionate about people and ready to provide the ultimate customer experience to our customers. At Rogers, we’re committed to connecting Canadians. Ready to build a rewarding career with us? If so, consider the following opportunity:Job Title: Personalization, Optimization & Mobile App SpecialistReporting to the Director, Digital Data Analytics & Performance, the Personalization, Optimization & Mobile App Specialist, will play a pivotal role in building and executing a robust personalization strategy for mobile applications, with a strong focus on enhancing customer service journeys for Rogers’ digital active customers. This role is dedicated to creating and refining personalized experiences that meet user needs, streamline support interactions, and drive engagement and satisfaction throughout the customer lifecycle.In collaboration with product, content, design, marketing, product, and digital analytics teams, you will develop use cases that leverage data-driven insights to improve service journeys within mobile apps. You will design and implement tailored customer experiences that not only meet business goals but also enhance customer support and service efficiency as well as reducing customer care calls.The role of the Personalization, Optimization & Mobile App Specialist requires a combination of technical expertise, strategic thinking, and leadership abilities to transform data into actionable insights that drive growth and efficiency for Rogers.What you will do:Strategic Leadership:

  • Define and implement a personalization strategy focused on optimizing mobile service journeys, making interactions smoother and more intuitive for Rogers’ digital active customers in need of support or service assistance.
  • Develop specific use cases for mobile app personalization that address service-related pain points, such as proactive support prompts, tailored self-service options, and automated issue resolution pathways.
  • Establish KPIs and performance metrics to track the effectiveness of personalization efforts, focusing on key service journey outcomes, including reduced support time, increased user satisfaction, and improved app engagement.

Use Case Development & Implementation:

  • Work with cross-functional teams to identify high-impact service journey touchpoints that can benefit from personalization, such as onboarding, troubleshooting, and account management.
  • Create personalized messaging, content, and recommendations tailored to user segments based on behavior, preferences, and service history to provide a seamless experience during service interactions.
  • Drive A/B and multivariate testing to validate personalization use cases, iterating based on data-driven results to enhance customer experiences.

Data-Driven Insights for Service Optimization:

  • Utilize analytics tools to gather data on user interactions within service journeys, using these insights to inform personalization strategies that anticipate and respond to customer needs.
  • Collaborate with data science teams to develop predictive models that identify when users may need proactive support or relevant service options.
  • Regularly analyze performance data to assess the impact of personalization efforts, identifying opportunities to refine approaches and meet evolving service needs.

Performance Tracking & Reporting:

  • Partner with digital analytics and performance teams to track key personalization metrics, such as engagement, conversion, resolution rates, and customer satisfaction, particularly within service interactions.
  • Develop and deliver reports on personalization initiatives to key stakeholders, highlighting performance against goals and providing insights for future optimizations.
  • Utilize advanced analytics and reporting tools to visualize and communicate the impact of personalization on service journeys, ensuring alignment with broader business objectives.

Cross-Functional Collaboration for Service Excellence:

  • Collaborate with product, design, UX, and customer service teams to integrate personalization seamlessly into mobile service experiences, ensuring a cohesive journey from troubleshooting to resolution.
  • Partner with support teams to align personalization strategies with service objectives, such as reducing call center volume and increasing app-based self-service.
  • Work closely with design, UX and CRM teams to ensure that personalized content aligns with the overall brand message while addressing specific service journey needs.

Innovation & Trends in Service Journey Personalization:

  • Stay current with industry trends in mobile personalization, particularly within telecommunications service journeys, incorporating best practices to continuously enhance the user experience.
  • Experiment with new personalization approaches and technologies to improve the service journey, such as AI-driven support prompts, contextual service messages, and predictive service recommendations.

What you will bring:

  • Education: Bachelor’s degree in marketing, data science, business, or a related field (Master’s degree preferred).
  • Experience: 3+ years of experience in digital journey optimization with a proven track record of re-imagining digital customer service and support journeys.
  • Telecommunications Expertise: Experience in the telecommunications industry is a must, with a strong understanding of customer service and support journeys and optimization.
  • Customer Service & Support: Background in customer service or support functions is a significant bonus, providing valuable insight into customer needs and expectations within support journeys.
  • Technical Skills: Proficiency in personalization and mobile application platforms (e.g., Adobe Target, Firebase, Localytics, Braze, etc), digital analytics and experience tools (e.g., Google Analytics, Adobe Analytics, Dynatrace, Quantum Metric, etc), and A/B testing methodologies.
  • Data Analytics: Strong analytical skills to interpret data and derive actionable insights.
  • AI Application: Experience applying AI-driven use cases for digital customer experience and workflow management that can be applied to the personalization of customer service and support journeys.
  • Communication Skills: Excellent storytelling and presentation skills, with experience conveying data-driven insights to leadership and cross-functional teams.
  • Project Management: Strong project management experience, with the ability to handle multiple priorities and drive projects to completion on time and within scope.
  • Adaptability: Ability to work in a fast-paced, dynamic environment, with a focus on collaboration, innovation, and continuous improvement.

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal/credit background check and ID verification. ​Schedule: Full time
Shift: Day
Length of Contract: No Selection
Work Location: 333 Bloor Street East (908), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Digital & Program Management
Requisition ID: 317743At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the .Posting Notes: Corporate

Rogers is looking for team members who are passionate about providing the ultimate customer experience to join their Customer Experience team. They are currently seeking a Personalization, Optimization & Mobile App Specialist to enhance customer service journeys for digital active customers. The role involves developing personalized experiences, analyzing data, collaborating with cross-functional teams, and staying current with industry trends. The ideal candidate will have experience in digital journey optimization, telecommunications, customer service, and possess technical skills in personalization platforms and data analytics. Rogers prioritizes diversity and inclusion in the workplace, ensuring that all candidates have equal opportunities.