Tag: personalization

Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sun, 05 Oct 2025 04:01:41 GMT

Job description:

Job Title: Technical Lead – Marketing Technology & Personalization

Job Summary:

As the Technical Lead for Marketing Technology & Personalization at Universal Destinations & Experiences, you will play a pivotal role in shaping and executing advanced marketing strategies and personalization solutions across our digital platforms. This hands-on leadership position requires a blend of technical expertise and marketing acumen to drive innovative initiatives that enhance customer engagement and optimize marketing performance.

Key Responsibilities:

• Architect & Implement Solutions: Design and deploy state-of-the-art marketing technology solutions that enhance personalization and improve customer experiences.

• Lead Cross-Functional Teams: Collaborate with marketing, analytics, and IT teams to ensure seamless integration of marketing technologies and alignment with organizational goals.

• Innovation & Strategy Development: Stay ahead of industry trends and emerging technologies to identify opportunities for enhancing the marketing effectiveness and customer journey.

• Performance Monitoring: Establish key metrics for success, and leverage analytics to track and report on the effectiveness of marketing initiatives, adjusting strategies as needed.

• Mentoring & Training: Provide guidance and training to team members on marketing technology best practices and tools.

Qualifications:

• Proven experience in marketing technology, personalization, or related fields.
• Strong understanding of digital marketing, customer experience strategies, and data-driven decision-making.
• Excellent leadership and communication skills, capable of driving cross-functional collaboration.
• Familiarity with relevant technologies and platforms, such as CRM, DMPs, and analytics tools.

Why Join Us?

This role offers a unique opportunity to influence the future of marketing at Universal Destinations & Experiences. You will work with cutting-edge technology in a dynamic environment that values creativity and innovation. Join us in creating impactful marketing experiences that resonate with our customers.

Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sat, 04 Oct 2025 22:59:54 GMT

Job description:

Job Title: Technical Lead – Marketing Technology & Personalization

Job Summary:
The Technical Lead – Marketing Technology & Personalization is a hands-on leadership position within Universal Destinations & Experiences, focused on architecting and implementing advanced marketing and personalization solutions across our digital platforms. This role combines deep technical expertise with strategic vision to enhance customer engagement and drive business outcomes through innovative marketing technologies.

Key Responsibilities:

• Lead the design and execution of marketing technology initiatives, ensuring seamless integration with existing systems.
• Collaborate with cross-functional teams to define and implement personalization strategies that enhance user experience and increase conversion rates.
• Serve as a subject matter expert on best practices in marketing technology and data-driven personalization.
• Analyze complex marketing data to derive actionable insights and drive customer-centric strategies.
• Manage the selection and implementation of marketing tools and software, ensuring they meet business needs and objectives.
• Oversee the development of technical specifications and documentation for marketing solutions.
• Provide guidance and mentorship to technical teams, fostering a culture of innovation and continuous improvement.
• Monitor industry trends and emerging technologies to ensure the organization remains at the forefront of marketing advancements.

Qualifications:

• Proven experience in marketing technology, personalization strategies, and data analytics.
• Strong technical background with proficiency in relevant tools, programming languages, and platforms.
• Excellent leadership and communication skills, with the ability to influence stakeholders at all levels.
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
• A passion for enhancing customer experiences and driving business growth through technology.

Join us in revolutionizing the way we connect with our audiences, leveraging cutting-edge solutions to create memorable experiences across Universal Destinations & Experiences!

Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sat, 04 Oct 2025 23:37:39 GMT

Job description:

Job Title: Technical Lead – Marketing Technology & Personalization

Job Summary:
As the Technical Lead for Marketing Technology & Personalization at Universal Destinations & Experiences, you will play a pivotal role in architecting and implementing innovative marketing and personalization solutions across our digital platforms. This hands-on leadership position requires a combination of technical expertise, strategic vision, and a deep understanding of marketing dynamics to drive impactful customer experiences.

Key Responsibilities:

• Lead the design and implementation of advanced marketing technology solutions that enhance personalization strategies.
• Collaborate with cross-functional teams to define requirements and develop scalable systems capable of delivering tailored marketing experiences.
• Oversee the integration of various marketing tools and technologies to ensure seamless data flow and effective campaign execution.
• Utilize data analytics to assess and optimize marketing performance, ensuring strategies are data-driven and results-oriented.
• Provide mentorship and guidance to team members, fostering a culture of innovation and collaboration.
• Stay abreast of industry trends and emerging technologies to continuously evolve our marketing solutions.

Qualifications:

• Proven experience in marketing technology, digital marketing, or a related field.
• Strong technical skills in programming, data management, and system integration.
• Excellent leadership and communication abilities, with a keen ability to collaborate effectively across departments.
• A passion for enhancing customer experiences through advanced personalization techniques.

If you’re an innovative thinker with a passion for marketing technology and personalization, we invite you to bring your expertise to Universal Destinations & Experiences and help shape the future of our digital marketing strategies.

Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sun, 05 Oct 2025 07:33:12 GMT

Job description:

Job Title: Technical Lead – Marketing Technology & Personalization

Job Summary:

We are seeking a dynamic and experienced Technical Lead for Marketing Technology & Personalization to architect and implement cutting-edge marketing and personalization solutions across Universal Destinations & Experiences’ digital platforms. In this hands-on leadership role, you will be responsible for driving the technical strategy, ensuring seamless integration of marketing technologies, and enhancing user experiences through data-driven insights.

Key Responsibilities:

• Solution Architecture: Design and develop advanced marketing and personalization frameworks that align with business objectives and enhance customer engagement.
• Implementation Leadership: Lead the deployment of marketing technology solutions, ensuring successful integration with existing systems and platforms.
• Data Analysis: Collaborate with data teams to gather, analyze, and leverage data for targeted marketing initiatives and personalized customer experiences.
• Cross-Functional Collaboration: Work closely with marketing, product, and technology teams to identify opportunities for improving digital experiences and marketing effectiveness.
• Performance Monitoring: Establish metrics and KPIs to evaluate the performance of implemented marketing solutions and iterate based on results.
• Mentorship & Training: Provide guidance and training to team members on best practices in marketing technology and personalization strategies.

Qualifications:

• Proven experience in leading technology initiatives within marketing or digital domains.
• Strong understanding of marketing automation platforms, CRM systems, and analytics tools.
• Excellent analytical skills with the ability to translate complex data into actionable insights.
• Outstanding communication and collaboration abilities, with a passion for innovative customer experiences.

Join us in shaping the future of marketing and personalization at Universal Destinations & Experiences!

Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sat, 04 Oct 2025 22:14:51 GMT

Job description:

Job Title: Technical Lead – Marketing Technology & Personalization

JOB SUMMARY:
The Technical Lead – Marketing Technology & Personalization is a hands-on leadership role responsible for architecting and implementing advanced marketing and personalization solutions across Universal Destinations & Experiences’ digital platforms. This position will spearhead the integration of innovative technologies that enhance customer engagement and tailor experiences to meet the unique preferences of our guests.

KEY RESPONSIBILITIES:

• Architecture & Implementation: Lead the design, development, and deployment of cutting-edge marketing technology solutions, ensuring seamless integration with existing systems.
• Personalization Strategy: Collaborate with cross-functional teams to define and execute a comprehensive personalization strategy that drives customer engagement and loyalty.
• Data Analysis & Insights: Utilize data analytics tools to track user behavior, derive insights, and inform marketing strategy, optimizing personalization efforts.
• Collaboration: Partner with marketing, product, and IT teams to align technology initiatives with business objectives, enhancing the overall guest experience.
• Mentorship & Training: Provide guidance and mentorship to team members, fostering a culture of innovation and continuous improvement within the team.
• Project Management: Oversee multiple projects from conception to execution while ensuring timelines, budgets, and quality standards are met.
• Emerging Technologies: Stay updated on industry trends and emerging technologies to identify new opportunities for enhancing marketing capabilities.

REQUIREMENTS:

• Bachelor’s degree in Computer Science, Marketing, or a related field.
• Proven experience in marketing technology stack, including CRM platforms, email marketing, and DMPs.
• Strong understanding of personalization strategies and techniques.
• Proficiency in data analytics and reporting tools.
• Excellent leadership, communication, and project management skills.
• Ability to work collaboratively in a fast-paced environment.

JOIN US:
Become a pivotal part of a dynamic team dedicated to creating unforgettable experiences for our guests through innovative marketing solutions. If you are passionate about technology and marketing and are looking to make an impact in a leading organization, we would love to hear from you!

Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sun, 05 Oct 2025 00:36:13 GMT

Job description:

Job Title: Technical Lead – Marketing Technology & Personalization

Job Summary:

We are seeking a dynamic and experienced Technical Lead for Marketing Technology & Personalization to join our team at Universal Destinations & Experiences. This hands-on leadership role is pivotal in architecting and implementing advanced marketing and personalization solutions across our digital platforms.

Key Responsibilities:

• Architectural Design: Develop and oversee the architecture of sophisticated marketing technology solutions that enhance customer engagement and drive revenue growth.

• Implementation: Lead the execution of personalized digital initiatives, ensuring seamless integration with existing systems and alignment with marketing strategies.

• Team Leadership: Manage and mentor a team of developers and engineers, fostering a collaborative environment while guiding technical best practices.

• Project Management: Oversee multiple projects, coordinating with cross-functional teams to ensure timely delivery of marketing solutions that meet business objectives.

• Data Analysis: Utilize data analytics to inform strategies, optimize marketing campaigns, and improve customer experiences through personalized content.

• Vendor Collaboration: Work closely with third-party vendors and technology partners to leverage tools and platforms that enhance our marketing capabilities.

Qualifications:

• Proven experience in marketing technology and personalization strategies.
• Strong technical background with expertise in software development and system integration.
• Excellent leadership and interpersonal skills, capable of managing teams and collaborating with various departments.
• Analytical mindset with a focus on data-driven decision-making.
• Knowledge of digital marketing trends and best practices.

Join us in shaping unforgettable experiences for our guests! If you’re passionate about technology and marketing, and thrive in a fast-paced, innovative environment, we’d love to hear from you.

Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sun, 05 Oct 2025 01:55:10 GMT

Job description:

Job Description: Technical Lead – Marketing Technology & Personalization

Job Summary:

The Technical Lead – Marketing Technology & Personalization is a dynamic and hands-on leadership role within Universal Destinations & Experiences. This position is pivotal in architecting and implementing cutting-edge marketing and personalization solutions across our digital platforms. You will be instrumental in shaping the way we engage with guests through advanced data strategies, ensuring a seamless and personalized experience while maximizing marketing effectiveness.

Key Responsibilities:

• Architectural Design: Lead the design and development of advanced marketing technology frameworks that enhance personalization across digital channels.
• Implementation Leadership: Oversee the deployment of marketing solutions, ensuring they align with business objectives and deliver a high-quality user experience.
• Cross-Functional Collaboration: Work closely with marketing, IT, and UX teams to integrate innovative solutions that drive engagement and loyalty.
• Data Strategy Development: Utilize data analytics and insights to inform marketing strategies; develop methodologies for audience segmentation and targeting.
• Technical Mentorship: Provide guidance and mentorship to junior team members, fostering a culture of innovation and continuous learning.
• Project Management: Lead projects from concept through execution, ensuring timelines and budgets are met while delivering exceptional results.
• Performance Optimization: Monitor and analyze campaign performance, implementing improvements and optimizations as needed to enhance effectiveness.

Qualifications:

• Proven experience in marketing technology, data analytics, and personalization strategies.
• Strong technical background with proficiency in relevant tools and platforms.
• Excellent leadership, communication, and collaboration skills.
• Ability to manage multiple projects in a fast-paced environment.

Join Us:

If you are passionate about leveraging technology to create unforgettable experiences and lead innovative marketing strategies, we invite you to apply and be a part of our transformative journey at Universal Destinations & Experiences.

Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sun, 05 Oct 2025 02:24:17 GMT

Job description:

Job Title: Technical Lead – Marketing Technology & Personalization

Job Summary:

We are seeking an innovative and results-driven Technical Lead for Marketing Technology & Personalization at Universal Destinations & Experiences. This key position will focus on architecting and implementing advanced marketing and personalization solutions across our digital platforms, enhancing customer engagement and driving revenue growth.

Key Responsibilities:

• Leadership: Lead a cross-functional team in designing and executing sophisticated marketing technology strategies that align with business objectives.
• Technical Expertise: Oversee the integration and optimization of marketing and personalization tools, ensuring seamless functionality within existing digital ecosystems.
• Collaboration: Work closely with stakeholders, including marketing, product, and IT teams, to gather requirements and translate them into technical specifications and actionable plans.
• Innovation: Stay ahead of industry trends and emerging technologies, recommending new tools and techniques to improve marketing effectiveness and personalization capabilities.
• Quality Assurance: Conduct testing and validation of marketing solutions to ensure high performance, reliability, and user satisfaction.
• Monitoring & Analysis: Utilize data analytics to monitor the effectiveness of marketing initiatives and personalization strategies, making data-driven recommendations for improvements.

Qualifications:

• Bachelor’s degree in Computer Science, Marketing, or a related field. Advanced degree preferred.
• Proven experience in marketing technology, digital transformation, and personalization solutions.
• Strong understanding of customer data management and marketing automation platforms.
• Excellent problem-solving skills and ability to thrive in a fast-paced, dynamic environment.
• Exceptional communication and leadership abilities, with a track record of successfully managing cross-functional teams.

Join us to shape the future of marketing technology and personalization at Universal Destinations & Experiences, delivering exceptional digital experiences that resonate with our audiences.

Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sat, 04 Oct 2025 22:22:02 GMT

Job description:

Job Title: Technical Lead – Marketing Technology & Personalization

Job Summary:

We are seeking a dynamic and experienced Technical Lead for Marketing Technology & Personalization to join our team at Universal Destinations & Experiences. In this hands-on leadership role, you will be responsible for architecting and implementing advanced marketing and personalization solutions across our digital platforms. This position is crucial in enhancing guest experiences and driving engagement through tailored marketing strategies.

Key Responsibilities:

• Architecting Solutions: Design and develop innovative marketing technology frameworks and systems that support personalized guest experiences across various digital touchpoints.

• Implementation Leadership: Lead the implementation of marketing solutions, ensuring seamless integration with existing platforms and technologies.

• Team Collaboration: Work closely with cross-functional teams, including marketing, data analytics, and IT, to align technology initiatives with business objectives and marketing strategies.

• Performance Optimization: Monitor and analyze the performance of marketing tools and personalization strategies, making recommendations for improvements and optimizations.

• Stakeholder Engagement: Communicate effectively with stakeholders to understand their needs and translate them into technical requirements for personalization solutions.

• Mentorship: Provide guidance and mentorship to junior team members, fostering a collaborative and innovative team environment.

Qualifications:

• Proven experience in marketing technology, data analytics, or related fields.
• Strong knowledge of personalization platforms, CRM systems, and marketing automation tools.
• Excellent problem-solving skills and the ability to think strategically about technology solutions.
• Experience leading technical projects and teams in a fast-paced environment.
• Strong interpersonal skills and the ability to work collaboratively with various stakeholders.

Join us in creating unforgettable experiences through innovative marketing technologies that resonate with our guests, driving engagement and loyalty. Your expertise will play a pivotal role in shaping the future of our digital marketing strategies.