Copywriter – Personalization Sales & GTM (Contract) – Telus – Toronto, ON

Company: Telus

Location: Toronto, ON

Expected salary: $70000 – 104000 per year

Job date: Sat, 11 Jan 2025 01:40:31 GMT

Job description: DescriptionJoin our dynamic teamThe Digital Sales & Marketing team leads consumer experiences for TELUS e-commerce, digital communications, and omni-channel enablement. We’re harnessing the power of digital to fuel sales and performance, empower customers with self-serve solutions on TELUS.com and the My TELUS app, and engage our audience with highly-personalized campaigns about our innovative products, bundles, and social purpose differentiators. We collaborate with internal partners to provide analytics, insights, resources, and recommendations to guide every decision and design on our digital channels. Together with our partners, our investments are focused on reducing cost to serve, driving conversion and growth, and ensuring every single customer interaction is consistent and exceptional, no matter where they choose to shop. As part of the Consumer Marketing & Channels organization, our team is guided by a vision to drive market leadership and unlock the potential in our communities, customers, and team members.*This is month maternity leave coverage position ending February 2026*Here’s the impact you’ll make and what we’ll accomplish togetherAs a Copywriter for the Personalization Sales & GTM Team within Digital Sales & Marketing, you’ll create personalized and seamless digital experiences for our customers through engaging, thoughtful, and consistent content. You’ll enjoy writing targeted and captivating copy to drive sales across our Mobility, Internet, TV and Security portfolios, and deliver the best shopping experience for different customer segments.Here’s how

  • Craft Clear Communication: Ensure our digital communication is clear, relevant, and jargon-free, matching the TELUS brand voice and tone
  • Collaborate with Teams: Work with product owners, designers, and stakeholders to design great content and demonstrate industry expertise to improve and scale content practice
  • Drive Customer Engagement: Create content that catches the attention of our customers and keeps them engaged throughout their purchase journey
  • Targeted Campaigns: Operate as the primary copywriter for all targeted “Below-the-Line” (BTL) campaigns such as cross-sell, renewals, retargeting, and key product launches like the iPhone
  • Optimize and Innovate: Target different audiences with personalized copy to drive higher conversion, propose creative options for A/B testing, and shape the copywriting strategy for key pages on TELUS.com
  • Data-Driven Decisions: Use data and stakeholder feedback to inform decisions, refine strategies, and drive continuous improvement
  • SEO Integration: Collect and use SEO information to organically integrate into the copywriting
  • Share Knowledge: Contribute to the overall practice culture by sharing learnings and knowledge, building strong relationships, and communicating our goals

Qualifications

  • 3+ years of proven copywriting experience in digital, preferably within telecom or a related industry
  • Experience working with user experience, strategy, and design teams
  • Familiarity with copywriting strategy best practices, user experience, and SEO
  • Strong interpersonal, storytelling, and communication skills
  • Skilled in persuasive writing and editing in a sales and marketing environment
  • Experience in rapid go-to-market environments
  • Understanding of business, technical, and customer needs in online merchandising
  • Highly detail-oriented, organized, and passionate about data-driven decision-making
  • Commitment to creating accessible content

Why TELUS?Be part of a forward-looking company that values innovation, collaboration, and growth. At TELUS, you’ll have the opportunity to explore exciting career paths, work in an inclusive environment, and make a genuine impact on our business and customers.Salary Range: $70,000-$104,000Performance Bonus or Sales Incentive Plan: 12%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job functionSalary Range: $70,000-$104,000Performance Bonus or Sales Incentive Plan: 12%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role’s requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more …

Please note that the compensation shown in the job posting is effective 2024 and may be subject to change in 2025.A bit about usWe’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.Sales and MarketingHelp us, help our customers make a real connectionWe are honoured to be recognized$14.7 billion
TELUS’s annual revenue$4.8 billion
The brand value that TELUS brings12
Consecutive years our annual dividend payment has increasedAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.

The Digital Sales & Marketing team at TELUS focuses on providing personalized digital experiences for customers through engaging and consistent content. They work to drive sales, improve customer engagement, and deliver exceptional shopping experiences across various product portfolios. The team collaborates with internal partners to provide insights and recommendations that guide decision-making and design on digital channels. The ideal Copywriter for the team will have experience in digital copywriting, familiarity with SEO and user experience, strong communication skills, and a commitment to data-driven decision-making. TELUS offers a competitive salary, performance bonuses, benefits, and opportunities for career growth and development. They are a people-focused, purpose-driven organization that values diversity and inclusion in the workplace. They are committed to providing accommodation for applicants with disabilities during the recruitment process.

Copywriter – Personalization Sales & GTM (Contract) – Telus – Ottawa, ON – Toronto, ON

Company: Telus

Location: Ottawa, ON – Toronto, ON

Expected salary: $70000 – 104000 per year

Job date: Sat, 11 Jan 2025 04:34:24 GMT

Job description: DescriptionJoin our dynamic teamThe Digital Sales & Marketing team leads consumer experiences for TELUS e-commerce, digital communications, and omni-channel enablement. We’re harnessing the power of digital to fuel sales and performance, empower customers with self-serve solutions on TELUS.com and the My TELUS app, and engage our audience with highly-personalized campaigns about our innovative products, bundles, and social purpose differentiators. We collaborate with internal partners to provide analytics, insights, resources, and recommendations to guide every decision and design on our digital channels. Together with our partners, our investments are focused on reducing cost to serve, driving conversion and growth, and ensuring every single customer interaction is consistent and exceptional, no matter where they choose to shop. As part of the Consumer Marketing & Channels organization, our team is guided by a vision to drive market leadership and unlock the potential in our communities, customers, and team members.*This is month maternity leave coverage position ending February 2026*Here’s the impact you’ll make and what we’ll accomplish togetherAs a Copywriter for the Personalization Sales & GTM Team within Digital Sales & Marketing, you’ll create personalized and seamless digital experiences for our customers through engaging, thoughtful, and consistent content. You’ll enjoy writing targeted and captivating copy to drive sales across our Mobility, Internet, TV and Security portfolios, and deliver the best shopping experience for different customer segments.Here’s how

  • Craft Clear Communication: Ensure our digital communication is clear, relevant, and jargon-free, matching the TELUS brand voice and tone
  • Collaborate with Teams: Work with product owners, designers, and stakeholders to design great content and demonstrate industry expertise to improve and scale content practice
  • Drive Customer Engagement: Create content that catches the attention of our customers and keeps them engaged throughout their purchase journey
  • Targeted Campaigns: Operate as the primary copywriter for all targeted “Below-the-Line” (BTL) campaigns such as cross-sell, renewals, retargeting, and key product launches like the iPhone
  • Optimize and Innovate: Target different audiences with personalized copy to drive higher conversion, propose creative options for A/B testing, and shape the copywriting strategy for key pages on TELUS.com
  • Data-Driven Decisions: Use data and stakeholder feedback to inform decisions, refine strategies, and drive continuous improvement
  • SEO Integration: Collect and use SEO information to organically integrate into the copywriting
  • Share Knowledge: Contribute to the overall practice culture by sharing learnings and knowledge, building strong relationships, and communicating our goals

Qualifications

  • 3+ years of proven copywriting experience in digital, preferably within telecom or a related industry
  • Experience working with user experience, strategy, and design teams
  • Familiarity with copywriting strategy best practices, user experience, and SEO
  • Strong interpersonal, storytelling, and communication skills
  • Skilled in persuasive writing and editing in a sales and marketing environment
  • Experience in rapid go-to-market environments
  • Understanding of business, technical, and customer needs in online merchandising
  • Highly detail-oriented, organized, and passionate about data-driven decision-making
  • Commitment to creating accessible content

Why TELUS?Be part of a forward-looking company that values innovation, collaboration, and growth. At TELUS, you’ll have the opportunity to explore exciting career paths, work in an inclusive environment, and make a genuine impact on our business and customers.Salary Range: $70,000-$104,000Performance Bonus or Sales Incentive Plan: 12%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job functionSalary Range: $70,000-$104,000Performance Bonus or Sales Incentive Plan: 12%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role’s requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more …

A bit about usWe’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.Sales and MarketingHelp us, help our customers make a real connectionWe are honoured to be recognized$14.7 billion
TELUS’s annual revenue$4.8 billion
The brand value that TELUS brings12
Consecutive years our annual dividend payment has increasedAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.

The Digital Sales & Marketing team at TELUS focuses on enhancing consumer experiences through digital channels, personalized campaigns, and self-serve solutions. They are seeking a Copywriter to create engaging content that drives sales across various portfolios. The ideal candidate should have experience in digital copywriting, familiarity with SEO, and strong communication skills. TELUS offers competitive compensation, benefits, and career growth opportunities in an inclusive and innovative environment. TELUS values diversity and offers accommodations for applicants with disabilities.

Principal Product Manager, Monetization and Personalization – OpenTable – Toronto, ON

Company: OpenTable

Location: Toronto, ON

Expected salary: $170000 – 200000 per year

Job date: Thu, 09 Jan 2025 01:42:29 GMT

Job description: With millions of diners, tens of thousands of restaurants, and 25 years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a unique insight into the world of hospitality. We champion restaurants, bars, wineries, and other venues around the world, helping them attract guests, manage capacity, improve operations and maximize revenue.Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global network that includes OpenTable and KAYAK’s portfolio of travel brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined.Hospitality is all about taking care of others, and it defines our culture. You’ll work in a welcoming and inclusive environment, and get the benefits, flexibility, and support that you need to succeed.The Role:As a Principal Product Manager at OpenTable, you’ll lead the vision and execution of a sophisticated product portfolio focused on enabling restaurants to create, manage, and optimize advertising campaigns. Your work will help restaurants of all sizes use data-driven tools to drive growth through our self-serve ad solutions.Collaborating with cross-functional teams, you’ll leverage AI to transform how restaurants reach diners, ensuring campaigns are efficient, targeted, and impactful. Your strategic leadership will be instrumental in evolving and scaling our ad campaign suite, balancing restaurant ROI and diner satisfaction within our dynamic marketplace.You’ll guide your team with a proven ability to deliver results, make data-driven decisions, and execute at scale while building strong relationships with senior leaders and stakeholders.The Team:You’ll be part of the Monetization and Personalization team, which focuses on optimizing OpenTable’s ad products to drive value for both restaurants and diners. Our team operates at the intersection of technology, data science, and user experience, ensuring ad inventory, placement strategies, and campaign optimization are executed in real time for maximum results.We are agile, collaborative, and committed to delivering innovations that enhance marketplace performance and create value for all participants.Key Responsibilities:

  • Define and execute strategy: Lead the development of OpenTable’s ad campaign suite, delivering innovative, self-serve tools that empower restaurants to manage advertising campaigns and drive measurable business growth.
  • Leverage AI and data science: Develop AI-powered solutions to optimize ad targeting, budget management, and campaign performance based on real-time diner behavior and restaurant demand.
  • Launch impactful ad products: Build solutions to enhance ad placement, dynamic pricing, and inventory management, ensuring campaigns deliver optimal ROI for restaurants while aligning with diner preferences.
  • Innovate in ad monetization: Experiment with auction-based pricing strategies, personalized recommendations, and real-time adjustments to drive marketplace efficiency and revenue growth.
  • Optimize marketplace dynamics: Ensure ad campaigns seamlessly integrate with the broader marketplace, balancing supply and demand while maintaining a positive experience for diners and restaurants.

Qualifications:

  • Educational background: Bachelor’s degree in Business, Marketing, Computer Science, Economics, or a related field; MBA or advanced degree preferred.
  • Experience:
  • 8+ years of product management experience, with at least 3 years in a senior or principal role.
  • Expertise in ad campaign products, self-serve advertising tools, and monetization strategies for digital platforms or marketplaces.
  • Experience with auction-based systems, targeting mechanisms, and performance metrics for ad campaigns.
  • Technical skills: Competency with AI, machine learning, and dynamic pricing systems for optimizing ad performance.
  • Leadership skills: Proven ability to lead cross-functional teams, mentor talent, and deliver complex initiatives at scale.
  • Analytical expertise: Strong data-driven decision-making skills, with the ability to translate insights into actionable product strategies.
  • Communication: Excellent collaboration and influencing skills across teams and stakeholders.

Benefits:

  • Paid Time Off – 20 days a year
  • Birthday/celebration PTO – 1 day
  • Annual company weeks off
  • Flexible sick time off
  • Paid volunteer time
  • Parental Leave Benefits
  • Dental & Vision Insurance
  • Life & Disability Insurance
  • Group RRSP and DPSP
  • Major Medical Insurance (dependent care options)

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this Canada based role is $170,000-$200,000 CAD.In addition to a competitive base salary, roles are eligible for additional compensation and benefits including: annual cash bonus, equity grant; health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave and benefits.Diversity, Equity, and InclusionOpenTable aspires to be a workplace that reflects the diverse communities we serve and a culture that is inclusive and welcoming. Hiring people with different backgrounds, experiences, perspectives, and ideas is critical to innovation and to how we deliver great experiences for our users and our partners. Representation matters.We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

OpenTable, part of Booking Holdings, Inc., is a leader in the hospitality industry, helping restaurants worldwide attract guests and maximize revenue. The company is seeking a Principal Product Manager to lead the development of self-serve advertising tools for restaurants. The role involves leveraging AI and data science to optimize ad targeting and campaign performance. The ideal candidate will have extensive product management experience, expertise in ad campaign products, and leadership skills to deliver complex initiatives. OpenTable offers a range of benefits and competitive compensation for this role. The company is committed to diversity, equity, and inclusion in the workplace.

Visual Designer – CRM & Personalization Focus – Accenture – Toronto, ON

Company: Accenture

Location: Toronto, ON

Expected salary:

Job date: Tue, 10 Dec 2024 23:14:42 GMT

Job description: Who We Are:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at:You Are:
As a CRM Visual Designer at Accenture, you will create impactful, visually engaging assets to support CRM and personalization initiatives. You will collaborate closely with CRM strategists, creative leads, and data teams to design and optimize assets for email, in-app messaging, and other digital channels. This role requires a strong foundation in CRM-focused design, understanding of user experience, and hands-on experience with tools like Braze, Salesforce Marketing Cloud, and Adobe Creative Suite to deliver consistent, high-quality visual experiences.The Work:Design & Develop CRM Assets: Create visual assets for CRM campaigns, including email templates, dynamic content, landing pages, and personalized in-app graphics, ensuring brand consistency and optimal performance.Collaboration with CRM Teams: Work closely with CRM strategists, developers, and creative directors to ensure that designs align with CRM platform capabilities and personalization requirements.Optimization through Data: Utilize data-driven insights to refine designs for segmented audiences and personalize visual content based on customer behavior, leveraging platforms like Braze and Salesforce for implementation.Maintain Brand Consistency: Ensure all visual content adheres to brand guidelines, delivering a seamless customer experience across the digital ecosystem.Trend & Tool Awareness: Stay current with CRM design trends, best practices, and updates to tools like Braze, Figma, Adobe Experience Manager, and Salesforce Marketing Cloud.Here’s What You’ll Need:5+ years in visual design with a focus on CRM, personalization, and customer engagement.Proficiency in Adobe Creative Suite, Figma, Sketch, and CRM platforms (Braze, Salesforce Marketing Cloud, Adobe Experience Cloud). Experience with data-driven design and dynamic content personalization.A Strong portfolio showcasing CRM-related design work, particularly email campaigns, personalized content, and dynamic user journeys.Demonstrated ability to work closely with CRM, data, and creative teams to integrate design seamlessly into marketing workflows.Solid understanding of UX principles, especially as they relate to CRM and personalized customer journeys.A minimum of a high school diploma or GED is required for this positionEnglish is required for this position as this role will regularly interact with English-speaking stakeholders across Canada. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company’s activities to avoid this requirement.About AccentureAccenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us atOur Commitment to Inclusion & DiversityAt Accenture, inclusion and diversity are fundamental to our culture and embedded in our core values. We are committed to creating a workforce where our people can feel comfortable, be themselves and contribute. Like Canada itself, Accenture employees represent a tremendous variety of cultures, ethnicities, beliefs, backgrounds and languages. We offer an inclusive environment regardless of personal characteristics such as ethnicity, religion, gender, sexual orientation, gender identity or expression, age or disability.Requesting an AccommodationAccenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an or speak with your recruiter.Other Employment StatementsIt is currently our objective to assign our people to work near where they live. However, given the nature of our business and our need to serve clients, our employees must be available to travel when needed.Job candidates are not required to disclose any offence for which a pardon has been granted.

Accenture Song helps clients grow and create value through customer relevance. They offer services in growth, design, technology, creative, media, marketing strategy, and more. The CRM Visual Designer role focuses on creating visually engaging assets for CRM campaigns, collaborating with CRM teams, optimizing designs based on data, and maintaining brand consistency. The ideal candidate will have experience in visual design, CRM, personalization, and customer engagement, proficiency in tools like Adobe Creative Suite and CRM platforms, a strong portfolio, and an understanding of UX principles. Accenture is committed to diversity and inclusion, offering accommodation for disabilities or religious observances. They value creating a workforce where all individuals can feel comfortable, be themselves, and contribute.

Senior Personalization Platform Engineer – Curinos – Toronto, ON

Company: Curinos

Location: Toronto, ON

Expected salary:

Job date: Sat, 07 Dec 2024 23:27:49 GMT

Job description: right tone, message components, and channel preferences to improve marketing performance. Our engineers are part… pipeline components and pipeline platform infrastructure. Our core marketing decisioning engine which evaluates marketing…

Personalization, Optimization & Mobile App Specialist – Rogers Communications – Toronto, ON

Company: Rogers Communications

Location: Toronto, ON

Expected salary:

Job date: Fri, 22 Nov 2024 23:24:59 GMT

Job description: At Rogers, we put our customers first in everything we do! We’re growing our Customer Experience teams and are looking for team members who are committed to showing our customers and Canadians that we support them through their journey. Our Customer Experience team is enthusiastic, empathetic, and moved to make a difference –we’re passionate about people and ready to provide the ultimate customer experience to our customers. At Rogers, we’re committed to connecting Canadians. Ready to build a rewarding career with us? If so, consider the following opportunity:Job Title: Personalization, Optimization & Mobile App SpecialistReporting to the Director, Digital Data Analytics & Performance, the Personalization, Optimization & Mobile App Specialist, will play a pivotal role in building and executing a robust personalization strategy for mobile applications, with a strong focus on enhancing customer service journeys for Rogers’ digital active customers. This role is dedicated to creating and refining personalized experiences that meet user needs, streamline support interactions, and drive engagement and satisfaction throughout the customer lifecycle.In collaboration with product, content, design, marketing, product, and digital analytics teams, you will develop use cases that leverage data-driven insights to improve service journeys within mobile apps. You will design and implement tailored customer experiences that not only meet business goals but also enhance customer support and service efficiency as well as reducing customer care calls.The role of the Personalization, Optimization & Mobile App Specialist requires a combination of technical expertise, strategic thinking, and leadership abilities to transform data into actionable insights that drive growth and efficiency for Rogers.What you will do:Strategic Leadership:

  • Define and implement a personalization strategy focused on optimizing mobile service journeys, making interactions smoother and more intuitive for Rogers’ digital active customers in need of support or service assistance.
  • Develop specific use cases for mobile app personalization that address service-related pain points, such as proactive support prompts, tailored self-service options, and automated issue resolution pathways.
  • Establish KPIs and performance metrics to track the effectiveness of personalization efforts, focusing on key service journey outcomes, including reduced support time, increased user satisfaction, and improved app engagement.

Use Case Development & Implementation:

  • Work with cross-functional teams to identify high-impact service journey touchpoints that can benefit from personalization, such as onboarding, troubleshooting, and account management.
  • Create personalized messaging, content, and recommendations tailored to user segments based on behavior, preferences, and service history to provide a seamless experience during service interactions.
  • Drive A/B and multivariate testing to validate personalization use cases, iterating based on data-driven results to enhance customer experiences.

Data-Driven Insights for Service Optimization:

  • Utilize analytics tools to gather data on user interactions within service journeys, using these insights to inform personalization strategies that anticipate and respond to customer needs.
  • Collaborate with data science teams to develop predictive models that identify when users may need proactive support or relevant service options.
  • Regularly analyze performance data to assess the impact of personalization efforts, identifying opportunities to refine approaches and meet evolving service needs.

Performance Tracking & Reporting:

  • Partner with digital analytics and performance teams to track key personalization metrics, such as engagement, conversion, resolution rates, and customer satisfaction, particularly within service interactions.
  • Develop and deliver reports on personalization initiatives to key stakeholders, highlighting performance against goals and providing insights for future optimizations.
  • Utilize advanced analytics and reporting tools to visualize and communicate the impact of personalization on service journeys, ensuring alignment with broader business objectives.

Cross-Functional Collaboration for Service Excellence:

  • Collaborate with product, design, UX, and customer service teams to integrate personalization seamlessly into mobile service experiences, ensuring a cohesive journey from troubleshooting to resolution.
  • Partner with support teams to align personalization strategies with service objectives, such as reducing call center volume and increasing app-based self-service.
  • Work closely with design, UX and CRM teams to ensure that personalized content aligns with the overall brand message while addressing specific service journey needs.

Innovation & Trends in Service Journey Personalization:

  • Stay current with industry trends in mobile personalization, particularly within telecommunications service journeys, incorporating best practices to continuously enhance the user experience.
  • Experiment with new personalization approaches and technologies to improve the service journey, such as AI-driven support prompts, contextual service messages, and predictive service recommendations.

What you will bring:

  • Education: Bachelor’s degree in marketing, data science, business, or a related field (Master’s degree preferred).
  • Experience: 3+ years of experience in digital journey optimization with a proven track record of re-imagining digital customer service and support journeys.
  • Telecommunications Expertise: Experience in the telecommunications industry is a must, with a strong understanding of customer service and support journeys and optimization.
  • Customer Service & Support: Background in customer service or support functions is a significant bonus, providing valuable insight into customer needs and expectations within support journeys.
  • Technical Skills: Proficiency in personalization and mobile application platforms (e.g., Adobe Target, Firebase, Localytics, Braze, etc), digital analytics and experience tools (e.g., Google Analytics, Adobe Analytics, Dynatrace, Quantum Metric, etc), and A/B testing methodologies.
  • Data Analytics: Strong analytical skills to interpret data and derive actionable insights.
  • AI Application: Experience applying AI-driven use cases for digital customer experience and workflow management that can be applied to the personalization of customer service and support journeys.
  • Communication Skills: Excellent storytelling and presentation skills, with experience conveying data-driven insights to leadership and cross-functional teams.
  • Project Management: Strong project management experience, with the ability to handle multiple priorities and drive projects to completion on time and within scope.
  • Adaptability: Ability to work in a fast-paced, dynamic environment, with a focus on collaboration, innovation, and continuous improvement.

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal/credit background check and ID verification. ​Schedule: Full time
Shift: Day
Length of Contract: No Selection
Work Location: 333 Bloor Street East (908), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Digital & Program Management
Requisition ID: 317743At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the .Posting Notes: Corporate

Rogers is looking for team members who are passionate about providing the ultimate customer experience to join their Customer Experience team. They are currently seeking a Personalization, Optimization & Mobile App Specialist to enhance customer service journeys for digital active customers. The role involves developing personalized experiences, analyzing data, collaborating with cross-functional teams, and staying current with industry trends. The ideal candidate will have experience in digital journey optimization, telecommunications, customer service, and possess technical skills in personalization platforms and data analytics. Rogers prioritizes diversity and inclusion in the workplace, ensuring that all candidates have equal opportunities.

Personalization, Optimization & Mobile App Specialist – Rogers Communications – Toronto, ON

Company: Rogers Communications

Location: Toronto, ON

Expected salary:

Job date: Sat, 23 Nov 2024 23:33:24 GMT

Job description: At Rogers, we put our customers first in everything we do! We’re growing our Customer Experience teams and are looking for team members who are committed to showing our customers and Canadians that we support them through their journey. Our Customer Experience team is enthusiastic, empathetic, and moved to make a difference -we’re passionate about people and ready to provide the ultimate customer experience to our customers. At Rogers, we’re committed to connecting Canadians. Ready to build a rewarding career with us? If so, consider the following opportunity:Job Title: Personalization, Optimization & Mobile App SpecialistReporting to the Director, Digital Data Analytics & Performance, the Personalization, Optimization & Mobile App Specialist, will play a pivotal role in building and executing a robust personalization strategy for mobile applications, with a strong focus on enhancing customer service journeys for Rogers’ digital active customers. This role is dedicated to creating and refining personalized experiences that meet user needs, streamline support interactions, and drive engagement and satisfaction throughout the customer lifecycle.In collaboration with product, content, design, marketing, product, and digital analytics teams, you will develop use cases that leverage data-driven insights to improve service journeys within mobile apps. You will design and implement tailored customer experiences that not only meet business goals but also enhance customer support and service efficiency as well as reducing customer care calls.The role of the Personalization, Optimization & Mobile App Specialist requires a combination of technical expertise, strategic thinking, and leadership abilities to transform data into actionable insights that drive growth and efficiency for Rogers.What you will do:Strategic Leadership:

  • Define and implement a personalization strategy focused on optimizing mobile service journeys, making interactions smoother and more intuitive for Rogers’ digital active customers in need of support or service assistance.
  • Develop specific use cases for mobile app personalization that address service-related pain points, such as proactive support prompts, tailored self-service options, and automated issue resolution pathways.
  • Establish KPIs and performance metrics to track the effectiveness of personalization efforts, focusing on key service journey outcomes, including reduced support time, increased user satisfaction, and improved app engagement.

Use Case Development & Implementation:

  • Work with cross-functional teams to identify high-impact service journey touchpoints that can benefit from personalization, such as onboarding, troubleshooting, and account management.
  • Create personalized messaging, content, and recommendations tailored to user segments based on behavior, preferences, and service history to provide a seamless experience during service interactions.
  • Drive A/B and multivariate testing to validate personalization use cases, iterating based on data-driven results to enhance customer experiences.

Data-Driven Insights for Service Optimization:

  • Utilize analytics tools to gather data on user interactions within service journeys, using these insights to inform personalization strategies that anticipate and respond to customer needs.
  • Collaborate with data science teams to develop predictive models that identify when users may need proactive support or relevant service options.
  • Regularly analyze performance data to assess the impact of personalization efforts, identifying opportunities to refine approaches and meet evolving service needs.

Performance Tracking & Reporting:

  • Partner with digital analytics and performance teams to track key personalization metrics, such as engagement, conversion, resolution rates, and customer satisfaction, particularly within service interactions.
  • Develop and deliver reports on personalization initiatives to key stakeholders, highlighting performance against goals and providing insights for future optimizations.
  • Utilize advanced analytics and reporting tools to visualize and communicate the impact of personalization on service journeys, ensuring alignment with broader business objectives.

Cross-Functional Collaboration for Service Excellence:

  • Collaborate with product, design, UX, and customer service teams to integrate personalization seamlessly into mobile service experiences, ensuring a cohesive journey from troubleshooting to resolution.
  • Partner with support teams to align personalization strategies with service objectives, such as reducing call center volume and increasing app-based self-service.
  • Work closely with design, UX and CRM teams to ensure that personalized content aligns with the overall brand message while addressing specific service journey needs.

Innovation & Trends in Service Journey Personalization:

  • Stay current with industry trends in mobile personalization, particularly within telecommunications service journeys, incorporating best practices to continuously enhance the user experience.
  • Experiment with new personalization approaches and technologies to improve the service journey, such as AI-driven support prompts, contextual service messages, and predictive service recommendations.

What you will bring:

  • Education: Bachelor’s degree in marketing, data science, business, or a related field (Master’s degree preferred).
  • Experience: 3+ years of experience in digital journey optimization with a proven track record of re-imagining digital customer service and support journeys.
  • Telecommunications Expertise: Experience in the telecommunications industry is a must, with a strong understanding of customer service and support journeys and optimization.
  • Customer Service & Support: Background in customer service or support functions is a significant bonus, providing valuable insight into customer needs and expectations within support journeys.
  • Technical Skills: Proficiency in personalization and mobile application platforms (e.g., Adobe Target, Firebase, Localytics, Braze, etc), digital analytics and experience tools (e.g., Google Analytics, Adobe Analytics, Dynatrace, Quantum Metric, etc), and A/B testing methodologies.
  • Data Analytics: Strong analytical skills to interpret data and derive actionable insights.
  • AI Application: Experience applying AI-driven use cases for digital customer experience and workflow management that can be applied to the personalization of customer service and support journeys.
  • Communication Skills: Excellent storytelling and presentation skills, with experience conveying data-driven insights to leadership and cross-functional teams.
  • Project Management: Strong project management experience, with the ability to handle multiple priorities and drive projects to completion on time and within scope.
  • Adaptability: Ability to work in a fast-paced, dynamic environment, with a focus on collaboration, innovation, and continuous improvement.

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal/credit background check and ID verification. ​Schedule: Full time
Shift: Day
Length of Contract: No Selection
Work Location: 333 Bloor Street East (908), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Digital & Program Management
Requisition ID: 317743At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the .Posting Notes: CorporateLocation:Toronto, ON, CABeing a Rogers team member comes with some great perks & benefits including:· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs*available for full-time and part-time permanent employees, some restrictions applyLooking for career guidance and inspiration?Catch up on the latest episodes of podcast with Dr. Sonia Kang.

Rogers is looking for team members who are passionate about providing the ultimate customer experience. They are currently hiring a Personalization, Optimization & Mobile App Specialist to focus on enhancing customer service journeys for digital active customers. The role involves defining and implementing a personalization strategy, developing use cases, analyzing data, tracking performance, collaborating with various teams, and staying current with industry trends. Candidates should have a Bachelor’s degree, 3+ years of digital journey optimization experience, telecommunications expertise, technical skills, and strong communication abilities. Rogers values diversity and inclusion in the workplace and encourages candidates with disabilities to apply. The company offers a range of benefits and perks for employees.

Manager, Digital Strategy, Member Personalization – Manulife – Toronto, ON

Company: Manulife

Location: Toronto, ON

Expected salary:

Job date: Sat, 09 Nov 2024 02:02:54 GMT

Job description: This role offers a unique opportunity to lead the charge in our digital transformation strategy by developing and executing innovative member engagement initiatives. As the Manager of Member Personalization, you will be instrumental in personalizing the member experience, collaborating with cross-functional teams, and driving key performance indicators (KPIs). This position allows you to leverage your expertise in digital product engagement and data analysis to optimize member communications and engagement. By joining our team, you will be empowered to grow your career in a supportive and flexible environment that values well-being and inclusion, while shaping the future of our digital strategies.Position Responsibilities:· Deliver personalized member communications in collaboration with data, marketing, product, and technology teams.· Build knowledge of available data, analyze trends, and develop targeting models for future communications.· Lead post-campaign performance analysis to refine strategies based on insights.· Act as a subject matter expert to define and monitor KPIs, identify focus areas, and track progress towards goals.· Plan and prioritize the digital platform communications roadmap, maintaining and optimizing ongoing communication strategies.· Be the owner of existing trigger-based communication, identify optimizations and work with relevant teams to transform these communications.Required Qualifications:· 6 years of relevant experience, including digital product engagement and communications strategy.· Experience executing digital campaign strategies and utilizing data-driven insights.· Proficiency in Adobe Analytics and Power BI for performance analysis.· Experience in cross-functional project management with attention to detail.· University degree; MBA or other business-oriented education is an asset.Preferred Qualifications:· Experience with digital health businesses, services, platforms, and/or assets.· Comfortable managing in an ambiguous environment.· Strong data analysis and presentation skills.· Excellent communication and relationship-building abilities.· High level of self-motivation and keen sense of ‘owning’ initiatives.· Adaptability and flexibility in managing multiple priorities.When you join our team:· We’ll empower you to learn and grow the career you want.· We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.· As part of our global team, we’ll support you in shaping the future you want to see.#LI-HybridAbout Manulife and John HancockManulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .Manulife is an Equal Opportunity EmployerAt Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .Primary Location Toronto, OntarioWorking ArrangementHybridSalary range is expected to be between $84,375.00 CAD – $151,875.00 CADIf you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.

This position as Manager of Member Personalization offers the opportunity to lead digital transformation initiatives, personalize member experiences, and collaborate with cross-functional teams to drive key performance indicators. Responsibilities include delivering personalized member communications, analyzing data trends, and refining strategies based on insights. Required qualifications include relevant experience in digital product engagement, while preferred qualifications include experience in digital health businesses. The role offers opportunities for career growth in a supportive and inclusive environment. Manulife is an equal opportunity employer that values diversity and inclusion. Salary range is between $84,375.00 CAD – $151,875.00 CAD. Benefits include health, dental, mental health, and retirement savings plans.