Designer, Web Presence (Growth & SEO) – Stripe – Toronto, ON

Company: Stripe

Location: Toronto, ON

Expected salary:

Job date: Wed, 06 Nov 2024 03:51:18 GMT

Job description: Who we areAbout StripeStripe is a financial infrastructure platform for businesses. Millions of companies – from the world’s largest enterprises to the most ambitious startups – use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.About the teamWeb Presence and Platform is organized into two pillars, each of which is grouped into pods that focus on the central tenets of Stripe’s public mission. The Presence pillar creates industry-leading designs for Stripe’s front door surfaces, educates customers about the power of our platform, and drives our business success. The Platform pillar builds the internal machinery that powers these surfaces, and is responsible for making our websites fast, stable, and easy to modify.Together we design and build stripe.com and other sites that amount to what is, for many, their first impression of Stripe. As such, WPP offers exciting opportunities to have a major impact on Stripe’s success. We want to make every pixel count, we want it to be enthralling, and we want to help other Stripes seamlessly benefit from our systematic work.What you’ll doAs a Designer focused on Growth and SEO within the Web Presence and Platform (WPP) team, you will enhance Stripe’s organic search presence and user engagement through strategic design and content creation. Your role will blend creative and analytical skills, managing multiple projects in a fast-paced environment to drive growth and engagement through innovative design solutions that captivate and convert users.Responsibilities

  • Design and optimize organic landing pages for stripe.com to improve search visibility and user engagement
  • Design and develop interactive content tools (e.g., calculators, generators, templates) that provide utility to prospective businesses. Ensure the accuracy and reliability of these interactive tools, maintaining a high level of quality and attention to detail
  • Create visually engaging and user-friendly designs that align with Stripe’s brand standards
  • Collaborate with Product Marketing, Growth, and other cross-functional teams to understand user needs and behaviors, provide design solutions based on those insights, and to ensure the interactive content meets both business objectives and user needs
  • Track and report on key performance indicators related to interactive content, providing insights to leadership on its impact on growth
  • Create and refine design systems to optimize the website for SEO and growth
  • Conduct and analyze A/B and multivariate tests from a design perspective, implementing improvements based on findings, and analyze results to iterate and improve interactive content
  • Implement and manage a growth process that drives key business metrics such as conversions, customer acquisition, and user engagement across our web presence

Who you areWe’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.Minimum requirements

  • 5+ years of relevant design experience at a tech, product-driven company, focusing on interactive content and growth
  • Strong portfolio showcasing interactive content design, SEO projects, and growth outcomes
  • Proven record in strategic thinking and decision-making based on data and user insights
  • Extensive experience with SEO and website design principles, A/B testing, and conversion rate optimization
  • Meticulous attention to detail and strong problem-solving abilities
  • Expert understanding of the formal elements of design, including typography, layout, balance, and proportion
  • Methodical and structured approach
  • Excellent communication skills and ability to collaborate effectively in a cross-functional environment

Preferred qualifications

  • Demonstrated knowledge of software engineering workflows and principles
  • Experience with conducting quantitative and qualitative user research
  • Solid understanding of SEM and digital marketing
  • Experience designing for international experiences

Hybrid work at StripeThis role is available either in an office or a remote location (typically, 35+ miles or 56+ km from a Stripe office).Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.A remote location, in most cases, is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently or plan to live.Pay and benefitsThe annual US base salary range for this role is $152,700 – $229,100. For sales roles, the range provided is the role’s On Target Earnings (“OTE”) range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.Office locationsTorontoRemote locationsRemote in United States, or CanadaTeamDesignJob typeFull time

Stripe is a financial infrastructure platform that helps businesses accept payments and grow their revenue. The Web Presence and Platform team at Stripe focuses on creating industry-leading designs for their online presence. They are currently seeking a Designer focused on Growth and SEO to enhance Stripe’s organic search presence and user engagement through strategic design and content creation. The role involves designing landing pages, creating interactive content, collaborating with cross-functional teams, and analyzing key performance indicators to drive growth. The ideal candidate should have relevant design experience, a strong portfolio showcasing interactive content design and growth outcomes, and expertise in SEO, website design principles, A/B testing, and conversion rate optimization. The role is available either in an office or a remote location, and the annual US base salary range is $152,700 – $229,100. Additional benefits may include equity, company bonuses, 401(k) plan, and medical, dental, and vision benefits.

newDigital Marketing SpecialistMaesic Consulting Services IncNorth York, ON$50,000 – $65,000 a year Maximize a digital presence in line with brand strategies: brand social, digital, digital media, key influencers, and customer retention marketing. 2 days ago

An amazing opportunity with a great growing orgnization

Act as subject matter expert for all things Performance Marketing & Ecommerce by collaborating with the Director to lead marketing and communication strategy development, campaign management, testing, and execution of marketing, and eCommerce strategies in support of Brubeck.

Maximize a digital presence in line with brand strategies: brand social, digital, digital media, key influencers, and customer retention marketing.

Ensure flawless execution of performance marketing activities across all online channels with a strong focus on driving revenue and new customer acquisition as well as tracking the marketing budget on a week-to-week basis.

Launch & manage brand direct-to-consumer eCommerce in the short-to-mid term.

Manage all company’s social media platforms with input and response

Create and own a weekly reporting dashboard to update management on the metrics for all performance platforms and draw actionable insights.

Partner with the creative team (Agency) on the production of media assets, and report weekly to visually share the top and lowest performing ads with the wider team.

Build all the weekly newsletter emails and automated flows, sending out tests in a timely manner to gain approval before scheduling and to ensure accuracy.

Perform routine audits on the automated flows to ensure accuracy, brand alignment, and to update content to reflect current collections and new launches.

Work closely with our media agency to ensure flawless execution of all campaigns.

Analyze campaigns and translate data into recommendations and plans for revising the campaigns and push Agency to make optimizations to improve KPIs on an ongoing basis.

Research trends, insights, and industry benchmarks to ensure our activities are best-in-class.

Participate in cross-functional team meetings to contribute digital innovative ideas and communicate digital campaign strategies for all launches and promotional activities.

Understand the digital competitive arena. Bring new ideas to the table based on competitive reviews of the digital and online marketplace as well as following industry news.

REQUIREMENTS

– 3+ years of experience in performance marketing for e-commerce.
– An analytical thinker and strong attention to detail.
– Experience in Google, Facebook, and Instagram advertising.
– Knowledge of web tools such as –Google Analytics, Tag Manager, Shopify, Facebook Analytics, Google Merchant Center.

Experience with Amazon Pro Seller Platform

– Familiar with media buying metrics – CAC/CPA, ROAS/ROI, LTCV, Media Payback Windows, Attribution Models.
– Experience managing email marketing campaigns and growing email lists.
– Excellent communication skills, both verbal and written.
– Collaborative and flexible personality.
– You are highly goal-driven to not only meet but to exceed on a regular basis.

Reference ID: SRF – 1MS

Job Types: Full-time, Permanent

Salary: $50,000.00-$65,000.00 per year

Additional pay:

  • Bonus pay

Schedule:

  • 8 hour shift

Experience:

  • Social Media Marketing: 3 years (preferred)
  • Google Analytics: 3 years (preferred)
  • Google Ads: 3 years (preferred)
  • Web design: 3 years (preferred)

Work remotely:

  • No

Digital Marketing Specialist


CLICK TO APPLY

newManager Paid Search (Hotel Industry)Acronym Canada IncToronto, ON Acronym Canada Inc is an award-winning performance marketing agency headquartered in downtown Toronto with presence around the world. 6 days ago·More…View all Acronym Canada Inc jobs – Toronto jobsSalary Search: Manager Paid Search (Hotel Industry) salaries in Toronto, ON

At Acronym Canada Inc, we’re committed to fostering an environment of growth and innovation. We’re looking for people who want to think strategically, operate efficiently and drive success for our clients. Our culture of collaboration, ideation, Integrity, and inclusion has inspired our diverse team of highly skilled and highly dedicated individuals for 25+ years and we believe the best is yet to come.

We are looking for a dedicated Manager, PPC to oversee the full scope of several paid search campaigns and manage small teams of analysts to create results.


This is the job….

  • Top-to-bottom management of paid search campaigns; generating ranking reports, conducting site audits, handling client concerns, etc.
  • Overall paid search campaign strategy and implementation.
  • Management of client media-spend budgets, keyword list-management, oversight of ad copy.
  • Monitor the overall performance of paid search efforts and report key indicators to relevant stakeholders.
  • Identify performance targets, project milestones, resource needs, etc.
  • Research, identify and establish partnerships with contextual networks for interactive placement.

This is you….

  • 3+ years of hands-on SEM experience, primarily in paid search campaign management; agency-side preferred.
  • Proven track record of successful SEM strategy and implementation.
  • Comprehensive understanding of keyword research.
  • Strong experience with ad copy development.
  • Proficient with SEM reporting and analytical tools.
  • Certification in Google Adwords; Certification in YSN.
  • Proficient to expert with Word, Excel, HTML and JavaScript.
  • Bachelor’s degree.

#LI-SG1


Benefits/Perks:

  • Great benefit plans: Medical, Dental, Vision, STD
  • AcronymCares Matching Gifts program for employee donations
  • Paid time off for your Birthday
  • Diversity and Inclusion Employee Resource Groups

This is us…

Acronym Canada Inc is an award-winning performance marketing agency headquartered in downtown Toronto with presence around the world. Our expertise is in managing highly complex search and multi-channel marketing challenges powered by our own patented technology to improve performance aligned with business goals. Our employees are industry experts who are diverse, energetic, intelligent, motivated, and fun individuals.

Become part of an organization whose team members are diverse, energetic intelligent motivated people who love what they do – come join us at Acronym today!

We strongly encourage individuals from traditionally underrepresented groups to apply for employment at Acronym.

Manager Paid Search (Hotel Industry)


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Dir of Marketing – Demand Generation – RemoteEventMobi5.0Toronto, ON•Remote Industry-leading digital marketing presence and demand-gen strategy with outcomes that meet/exceed marketing & business objectives. 28 days ago·More…View all EventMobi jobs – Toronto jobsSalary Search: Dir of Marketing – Demand Generation – Remote salaries in Toronto, ON

**EventMobi is a remote-first company and this is a remote position. You may reside anywhere in Canada or the US (EST time zone preferred).

About You

You love creating, planning, implementing and tracking growth strategies and programs for high volume, international and omni-channel B2B marketing (1000+ MQL a month). You are a creative techy at heart and know great marketing is half art – half science! You have a successful track record of developing and executing integrated demand generation plans and initiatives for inbound and outbound programs of all forms. You have worked as a senior member of a marketing team or within a marketing agency managing marketing automation, campaign strategy and reporting in a B2B environment. You know what it takes to drive growth in a noisy market like event management and virtual events where we compete and win amongst some of the biggest brands like Zoom, Cisco, Hopin, Cvent to name a few.

You possess advanced skills in all aspects of digital marketing including website and landing page optimization, PPC and Display Ads, Lead Capture and Nurture strategy as well as custom outbound outreach campaigns. You have a strong working knowledge of HubSpot, Adwords, Google Analytics and related Martech tools to enable the implementation of growth focused marketing initiatives. You particularly enjoy the day-to-day management of key metrics, overall marketing budget and corresponding optimization to ensure the growth initiatives meet marketing objectives and planned revenue outcomes.

As the Head of Demand Generation at EventMobi, you will directly own the teams and agency relationships managing marketing automation, website and PPC programs while overseeing the architecture of campaign design across content, events and product marketing teams. You will have a key role in ideation and execution of the global demand generation strategy while proactively interfacing with others in marketing, product and sales as required to create and deliver a growth plan to support the company’s marketing strategy and targets.


What Your Work Will Focus On

  • Create and execute annual, quarterly and monthly demand generation plans to support the overall marketing strategy and plan.
  • Develop, implement and continuously optimize all lead generation, nurture and customer acquisition campaigns.
  • Collaborate with other marketing team members, product and sales teams to generate qualified leads that convert to new business opportunities and revenue generating customers.
  • Optimize existing acquisition channels and build out new ones including paid, organic, SEO, SEM, social, digital and direct.
  • Be responsible for website messaging, management and maintenance and ensure it functions as the hub of all demand generation activity including conversion optimization.
  • Understand target market and personas to support the development of demand generation initiatives.
  • Drive strategy and performance of all digital lead generation including Adwords, Third Party sites and retargeting.
  • Work with other members of the marketing team to leverage the most effective offers, initiatives and assets to drive conversions.
  • Implement systematic A/B testing to optimize all aspects of lead generation across all channels to drive open rates and lead conversion.
  • Own and operationalize all demand generation workflow and touch points in HubSpot, ensuring accurate data flow with dashboard visibility for real-time monitoring.
  • Establish KPI’s for each demand generation channel and make data driven decisions to optimize performance and ROI.
  • Identify opportunities to improve internal work processes, incorporate new best-in-class marketing tools and approaches.
  • Create a budget and manage against the budget to drive new customer acquisition within target ranges for cost per lead and CAC.


What You Will Bring to the Team

  • 5 plus years’ of progressive experience generating demand, expanding pipeline and acquiring new logos for B2B SaaS based businesses.
  • A keen desire to be hands-on and dig deep into all aspects of the demand generation function.
  • Experience with paid and organic channels and a variety of growth tactics.
  • Expert level skills using HubSpot, Google Ads, and Google Analytics.
  • Experience designing, creating, implementing B2B websites with the purpose of optimizing high quality lead conversion for new business development.
  • Understanding of best practices in design, copy and creative for ads, and website.
  • Interest in A/B testing to optimize all aspects of the demand generation function.
  • Strong working knowledge of other related Martech tools and 3rd party platforms.
  • Results driven mindset with ability to analyze data to measure program outcomes and ROI.
  • Budget management and financial analysis skills.
  • A passion for technology and the potential for it to positively impact events of all shapes and sizes, whether virtual, hybrid or in-person.
  • Advanced process creation skillset and the interest to document accordingly.
  • Strong written and verbal communication skills.
  • Top-notch organizational skills and be adept at multitasking.
  • Bachelor’s degree in business, marketing or equivalent.


Success in This Role

  • Industry-leading digital marketing presence and demand-gen strategy with outcomes that meet/exceed marketing & business objectives.
  • MQL Growth Targets per Region (North America, UK, Germany, Pacific Asia)
  • Lead Quality and Conversions (to hit global new-business opportunity pipeline targets)
  • Delivering efficient and scalable programs at cost (Cost per MQL , Cost per Opportunity, and overall customer acquisition cost)
  • End-to-end processes implemented in HubSpot with precision workflow, data visibility and dashboards to review status of lead flow at all stages.


What You Will Get From EventMobi

  • We offer the experience of a lifetime working with a dynamic, fun, open-minded and diverse team, who are excited to show up every day with passion to make a difference and help their colleagues and customers.
  • Top of the line hardware (Macbook Pro, Noise-Canceling headset, etc)
  • Competitive compensation
  • Company Stock-Options


Remote Workspace Requirements

You have access to a quiet, comfortable, and ergonomic workspace and working environment.

You have a reliable ethernet connection of at least 30Mbps upload speed with

wired connection or reliable WiFi at home.


About EventMobi

We are witnessing how events and conferences are being reimagined online, and we are building on ten years of event technology experience to innovate one of the most customizable and engaging virtual event platforms. We are an award-winning tech startup with teams in Toronto, Berlin and Manila, with thousands of customers around the globe.

In the era of COVID-19, we are hard at work helping thousands of events pivot to virtual. EventMobi has a huge impact on the success of our customers’ events and on their attendee experience. We are on a mission to revolutionize how event planners promote, market and manage their virtual and in-person events, and how remote and on-site attendees experience conferences. We would love for you to join us and leave your mark.


Learn more about Eventmobi & our remote-first culture

We’re focused on building the most comprehensive event and conference management platform. Our mission is to help planners create incredible event experiences with technology, as we believe live events online or in-person, bring people together to enable change. We’ve already changed how 25,000+ events in 70+ countries use technology at their events, and most recently supported over 250,000+ hours of virtual events.

EventMobi is a remote-first company with a distributed global workforce. We do have local offices in Toronto, Manila and Berlin but everyone is equal and communicates the same way regardless if you work from home or from the office. We have changed our working culture to be more asynchronous, with better documentation, goal setting and collaborative technologies for remote work.

Being accountable along with effective planning and communication to deliver results per expectation, is a critical aspect of our success as a remote-first company. We offer flexible work hours in local time zones and encourage healthy work life balance. We have dedicated days and hours for live company-wide meetings and practice asynchronous modes of sharing and collaborating as much possible.

EventMobi is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment.

If you are interested in seeing EventMobi in action, check out some of the videos below. If you are really keen, sign up for one of our upcoming webinars to learn more about our software and virtual event solution:

  • EventMobi Product Tour
  • The Experience Manager Platform
  • “The Nature of Events” – a fun video showcasing the EventMobi Team
  • Top brands and organizations from around the world have used EventMobi’s event app technology to create incredible event experiences – hear directly from our customers.
  • Meet and hear from a few Mobiers here: Kate from our Events team. Phil and Wayne from our Customer Experience team

** No Recruiters Please.

Dir of Marketing – Demand Generation – Remote


CLICK TO APPLY

newMarketing specialistTurbo Images3.8Mississauga, ON$47,000 a year In-depth understanding of digital marketing and digital production. 2 years of experience in digital marketing. Increase the company's presence on the Web. 1 day ago·More…View all Turbo Images jobs – Mississauga jobsSalary Search: Marketing specialist salaries in Mississauga, ON

Turbo Images has risen to the top of the North American vehicle wrapping market with its core expertise, which includes the delivery of services such as graphic design, industry-designed, world-class production, l complete installation, personalized attention from specialists and systems to protect and enhance the professional image of our customers on the road.

Under the supervision of the VP of Sales & Marketing, Marketing and Communications Specialist will be responsible for ensuring the planning and execution of a marketing and communications plan for the company. As such, he will also have to ensure the implementation and monitoring of projects and support the team in the development of strategies in order to obtain the visibility of the Turbo Images company.

Responsibilities:
· Develop and deploy the global marketing and communications strategy of TURBO IMAGES

  • Identify and analyze the marketing needs necessary for the implementation of projects
  • Develop, manage and design communications layouts such as presentations, newsletters, event support materials, research papers and brochures.
  • Planning, development and execution of national digital programs and campaigns, including online advertising, website strategy and design, social media, mobile and deliverables, blogs.
  • Manage TURBO IMAGES internal and external communications
  • Develop and coordinate the marketing budget of TURBO IMAGES
  • Organize and coordinate the logistics of the many company events (Christmas party, Christmas tree skinning, BBQ, exhibition fair, etc.);
  • Set up monitoring indicators and follow trends, write and present a monthly report including recommendations for TURBO IMAGES
  • Participate in the planning and development of any promotion
  • Create promotional material
  • Manage sponsorship requests received
  • Increase the company’s presence on the Web
  • Produce content on social networks while respecting the brand’s image
  • Write and manage the translation of web content, blog articles, newsletters, social media publications
  • Follow up on returns for events.
  • Occasionally monitor the competition on the web.
  • Deployment of an annual advertising campaign.
  • Redesign of the catalog of available products.
  • Graphic visual for the monthly newsletter.
  • Interface with marketing communications functions, as well as public relations, events, retail and corporate product marketing teams.
  • Lead the ongoing management of digital touchpoints.
  • Manage relationships with digital agencies, daily production, as well as campaign budgets and schedules.
  • Own and maintain site analytics, metrics and campaign reports.
  • In-depth knowledge of SEO and adwords programs.
  • Make recommendations to the Director of Marketing and Communications.
  • Development and coordination of multimedia packages.
  • All other tasks required by his superior

Minimum qualifications

· Bachelor’s degree or diploma in a field related to marketing

· 2 years of experience in digital marketing.

Basic skill requirements
· In-depth understanding of digital marketing and digital production.

· Proven experience in carrying out effective and innovative digital campaigns.

· Proven track record in delivering a variety of digital assets including rich media online advertisements, microsites, and social media applications.

· Experience in managing successful social media campaigns and a solid understanding of marketing.

· Strong understanding of web metrics, numerical analysis, with the ability to generate, analyze and interpret data.

· Must be able to work under constant pressure on deadlines and manage multiple projects across multiple lines of business.

· Strong management skills, excellent oral and written communication skills.

· Experience in carrying out digital campaigns for consumer products and services

· Preference – Proficiency in Adobe Photoshop, Illustrator, InDesign, Framemaker, DreamWeaver, HTML, HTML5, CSS

Job Type: Full-time

Salary: From $47,000.00 per year

Benefits:

  • Company events
  • Disability insurance
  • Extended health care
  • Flexible schedule
  • Life insurance
  • On-site parking
  • Work from home

Schedule:

  • Monday to Friday

Experience:

  • Marketing: 2 years (preferred)

Language:

  • French (preferred)

Work remotely:

  • No

Marketing specialist


CLICK TO APPLY