Company: AssistRx
Location: Orlando, FL
Expected salary:
Job date: Wed, 20 Aug 2025 22:12:09 GMT
Job description:
Job Description: Healthcare Marketing Specialist
Position Overview:
We are seeking a dynamic Healthcare Marketing Specialist to join our team. This role involves close collaboration with the marketing and product teams to enhance campaigns and product roadmaps based on field feedback. The ideal candidate will have a strong background in managing multi-channel sales efforts, particularly in HCP (Healthcare Professional) facing environments and platforms, with a focus on both digital and traditional channels.
Key Responsibilities:
- Collaborate with marketing and product teams to gather and analyze field feedback, ensuring that campaigns and product roadmaps align with HCP needs.
- Develop and implement multi-channel marketing strategies that effectively engage HCPs, utilizing digital platforms and traditional outreach.
- Monitor campaign performance and sales metrics, adjusting strategies as necessary to maximize effectiveness.
- Work with cross-functional teams to ensure that messaging and branding resonate with target audiences.
- Assist in the creation of marketing materials, including presentations, brochures, and digital content tailored to HCPs.
- Stay updated on industry trends, competitor activities, and regulatory changes that may impact marketing strategies.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in HCP-facing sales or in working with HCP-facing platforms.
- Strong understanding of multi-channel sales strategies, with experience in digital marketing.
- Excellent communication and interpersonal skills, with the ability to build relationships with diverse stakeholders.
- Analytical mindset with the ability to interpret data and derive actionable insights.
Best Practices for This Role:
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Regular Feedback Loops:
- Establish routine check-ins with sales teams to gather insights on HCP engagement and preferences.
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Data-Driven Decisions:
- Utilize analytics tools to track campaign performance and user engagement, adjusting strategies based on data.
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Cross-Functional Collaboration:
- Foster strong relationships with both marketing and product teams to ensure alignment and effective communication.
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Continuing Education:
- Stay abreast of the latest healthcare marketing trends and tactics relevant to HCPs through webinars, conferences, and industry publications.
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Segmentation and Personalization:
- Employ segmentation strategies to tailor marketing efforts based on HCP specialties, preferences, and behaviors.
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Compliance Awareness:
- Ensure all marketing efforts comply with healthcare regulations and ethical standards.
By adhering to these practices and focusing on a collaborative, data-driven approach, you will ensure the success of our marketing efforts and enhance our engagement with HCPs.