newSearch Supervisor (SEM)Starcom3.8Toronto, ON Build new campaigns, ads, and keywords based on client briefs. Perform optimizations based on insights from Search data. Help training of SEM Coordinators. 4 days ago·More…View all Starcom jobs – Toronto jobsSalary Search: Search Supervisor (SEM) salaries in Toronto, ONSee popular questions & answers about Starcom

Company Description

We are the Human Experience Company

We know brands will only thrive if they anticipate people’s desires. We create experiences people love and actions brands need. We are stronger because our commitment to human outcomes is proven to drive better business outcomes. When others dehumanize people as mere data points, we will win by knowing and treating them as human beings.

In addition to providing continuing opportunities for career growth we are proud to offer our employees market leading benefit and incentive programs.

You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and market leading savings and pension plans.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

Job Description


Role Overview:

  • Activate and manage active SEM campaigns

  • Build new campaigns, ads, and keywords based on client briefs

  • Provide recommendations for new campaigns including tactics, spend and performance estimates etc.

  • Perform optimizations based on insights from Search data

  • Complete client reports with help from SEM Coordinators

  • Supervise small group of SEM Coordinators and Specialists

  • Help training of SEM Coordinators

  • Contribute to account and client strategy development


Key Responsibility:

  • Optimize budget pacing, bids and bidding strategies, ads and more

  • Pull data from multiple systems to create PowerPoint and Excel reports

  • Identify opportunities or insights during ongoing accounts from Engine systems and reports

  • Create and update keywords lists, ad copy, landing pages, and ad extensions

  • Provide insight and analysis and perform updates/optimizations to improve performance

  • Oversee the updates and maintenance of campaign taxonomy to meet global requirements

Qualifications

  • 3+ years of SEM agency experience

  • Previous management or supervisory experience

  • Proficiency in French preferred

  • Shopping Ads experience preferred

  • A strong desire to learn and improve own skill set through directing learning

  • Organization in order to work on multiple tasks simultaneously

  • Ability to find solutions to unique tasks and operate independently on daily tasks

  • Comfort and strength in data aggregation, manipulation and analysis

  • Strong numerical and computer skills

  • High level of capability in Excel and PowerPoint

  • Good writing skills, for both ad copy writing and to summarize insights in a concise manner

  • Strong public speaking, in order to discuss campaign aspects with clients in meetings

  • Accountability

Additional Information

Starcom Publicis Media is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom, however, only those candidates selected for an interview will be contacted.

Search Supervisor (SEM)


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Marketing Specialist, SEM & AnalyticsMoncelToronto, ON$70,000 – $85,000 a year Monitor and maintain marketing data collection systems. Create performance reports on marketing relevant metrics and insights. 18 days ago·More…View all Moncel jobs – Toronto jobsSalary Search: Marketing Specialist, SEM & Analytics salaries in Toronto, ON

About the Role
Moncel is currently hiring for a Marketing Specialist for Search Engine Marketing (SEM) & Analytics. This is a high-impact role and will be a crucial component of the Moncel marketing team.

Key Responsibilities
The ideal candidate is results-oriented and data-driven with demonstrated experience managing multiple paid advertising campaigns. You are also highly analytical and consider A/B testing, optimizing customer acquisition costs, and analyzing performance metrics among your core competencies. You use data to develop insights, run experiments, and guide decision-making to improve the overall performance of the business.

Role Specifics

  • Manage all PPC and paid campaigns (Google, Bing, Facebook, etc.) and adjust strategies to maximize ROI
  • Optimize PPC campaign performance through A/B testing, competitor analysis and keyword research
  • Monitor campaigns for performance to ensure they are performing optimally and troubleshoot when required
  • Perform ongoing keyword discovery, expansion, and optimization
  • Research, develop and implement strategies to improve SERP rankings
  • Work with the content and development teams to implement SEM strategies and best practices
  • Assist in the development of marketing measurement frameworks and the collection of data
  • Monitor and maintain marketing data collection systems
  • Create performance reports on marketing relevant metrics and insights
  • Remain current with the latest SEM trends, algorithm updates and SEM best practices


Criteria

  • Minimum of 3 years professional work experience in PPC
  • Minimum of 3 years experience providing data analysis and reporting
  • General understanding of how marketing channels work, how they can be tracked and evaluated on performance
  • Experience with a variety of marketing and other analytics tools
  • The aptitude to learn new tools and systems
  • Excellent analytical, organizational and time management skills
  • Strong attention to detail and the ability to effectively multi-task
  • Proven ability to work independently with great decision making and problem solving skills
  • Bachelor’s degree in Business, Marketing or Mathematics/Statistics preferred
  • Excellent written, verbal and communication skills


What we’re offering

  • A competitive salary package
  • Full health benefits
  • A very positive, friendly and fulfilling work environment
  • Ongoing training & development


About Us
As a fast growing online education company with operations across the globe, our focus is on delivering the highest standard of online training & education to the food and hospitality sectors worldwide. We are comprised of a group of talented professionals that help support customers, businesses and the community through our non profit endeavours.

In addition to our commercial training & education services, our charitable activities help to support the community in the area of public health, as well as helping feed tens of thousands of people in need each year.

Please Note
We are an equal opportunity employer. All applicants must be authorized to work in Canada. Any applicants not meeting this criteria will not be considered eligible for the position.

Marketing Specialist, SEM & Analytics


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Digital Campaign SpecialistVaricentToronto, ON Plan, manage and optimize conversion-based digital media programs (paid and organic), including SEM, display and video advertising, social media marketing and… 30+ days ago·More…View all Varicent jobs – Toronto jobsSalary Search: Digital Campaign Specialist salaries in Toronto, ON

Varicent is the industry leader in developing Sales Performance Management (SPM) software, enabling businesses worldwide to Plan, Operate and Pay effectively to drive sales performance and growth.
A named Leader in the Gartner Magic Quadrant for Sales Performance Management seven times in a row, Varicent was founded in 2005 when we pioneered sales performance management software. Evolving quickly to become the fastest growing software company in North America according to Deloitte’s Fast 50™ in 2010, Varicent was acquired by IBM in 2012 and has since been re-founded as an independent global business serving mid-size and enterprise clients with our full suite of solutions to assist in smarter territory and quota planning, efficient lead to revenue operations, and the fastest and most flexible way to pay sellers accurately and on-time. We are looking for talented, driven people that can make an impact across our organization.
Our Digital Marketing Team is looking for a Digital Campaign Specialist to assist in the development and execution of our digital marketing campaigns. We’re looking for someone who has a deep understanding of the omni-channel digital space and expertise in leveraging digital media to significantly impact the growth and development of the business.


What you’ll do:

    • Collaborate with broader Marketing Team and cross-functional teams to develop and refine our B2B digital marketing campaigns to increase reach, engagement, conversion, brand awareness, acquisition and retention
    • Build thoughtful and robust digital audience profiles, combining interests, behaviors, affinity and demographic factors for purposes of campaign targeting and retargeting
    • Plan, manage and optimize conversion-based digital media programs (paid and organic), including SEM, display and video advertising, social media marketing and programmatic marketing to drive growth through digital lead generation
    • Continually test and optimize acquisition channels, audiences, bidding strategies, targeting tactics, ad units, copy, creative and landing pages to maximize digital ROI
    • Set, monitor and report on performance metrics and budgets for digital media campaigns across all levels of the conversion funnel

What you’ll bring to Varicent:

    • Bachelor’s degree or diploma in digital marketing or related field; or equivalent years of combined education and experience
    • Minimum two years’ experience of active, hands-on digital marketing across search, display, paid social, programmatic
    • Previous experience marketing in the B2B technology and/or SaaS-based space preferred
    • Strong technical knowledge of current ad technologies, including but not limited to Google Ads, LinkedIn Business Manager, Facebook Business Manager
    • Demonstrated experience with A/B testing and digital media optimization
    • Results-oriented and process-driven, with high expectations of self and team
    • Advanced analytical capabilities, with strong working knowledge of Google Analytics and other analytics platforms
    • Ability to interpret data and to extract meaningful themes that advise future marketing strategies
    • Excellent oral and written communication skills
    • Solutions-focused, results-driven and positive work ethic
    • Previous agency experience an asset
Varicent is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Varicent is committed to compliance with all fair employment practices regarding citizenship and immigration status.

Digital Campaign Specialist


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Digital Marketing SEO / SEM Specialist Needed

Job title: Digital Marketing SEO / SEM Specialist Needed

Company:

Job description: We at Home Painters Toronto Inc. are an entrepreneurial residential painting company which has been in business for over 30 years.

In the last 8 years we have experienced tremendous growth and we are currently looking for a digital marketing specialist to manage our online prescence.

We are passionate about the client experience, and in love with the idea of making our client’s dreams come true through the betterment of their home. Simply put, we paint homeowners dreams!

Our values include:

P ride

A ccountability

I nitiative

N o Egos

T eamwork

E volving

R espectful

S atisfaction

We are looking for a digital marketing SEO expert evolve and grow into something greater and look at HPT as your home for the future!

We have won numerous company awards including ranked on Canadian Business Profit 500 list three years in a row, a nominee for Ernst and Young Entrepreneur of the Year, HomeStars best in class 3 years in a row, and several more. So you MUST be willing to grow, adapt, be able to pivot quickly, and be a self starter.

Must Haves:

  • At least 3 years of experience managing digital marketing campaigns.
  • Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns.
  • Experience with copy-writing and writing blog articles.
  • Experience in optimizing landing pages and user funnels.
  • Experience with website platforms such as WordPress and WP bakery plugin
  • Experience using the Google Ads platform (Search, Display, Shopping, Video, Remarketing).
  • Excellent communication skills with an ability to clearly explain complex ideas verbally and in writing.
  • Strong attention to detail and project management skills.
  • Works well under pressure and can manage multiple tasks under time constraints.
  • Google Ads and Analytics Certifications.
  • Facebook Ads Blueprint Certification.
  • Extensive experience with Google Analytics, Google Webmaster Tools and Google Search Console.

Nice to haves:

  • Graphics knowledge
  • WordPress + WP bakery plugin experience
  • Experience running Facebook Ad campaigns using the Facebook Ad Manager / Power Editor.
  • CRM experience such as Infusionsoft, Zoho
  • Understanding of Google Tag Manager.

Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, email, social media and/or display advertising campaigns.
  • A strategy for content marketing campaigns, including determining what to write about, proofreading the copy of writers and also occasionally write articles if needed.
  • Create a strategy for email marketing campaigns, including writing email copy.
  • Organize, build and maintain a social media presence.
  • Track, monitor and ensure that campaigns are delivering against all KPIs by reporting on campaign performance.
  • Execute conversion rate optimization (CRO) strategies with UX design, landing page design, a/b testing, multivariate testing, marketing automation and email marketing with successful results.
  • Monitor industry changes and developments in digital marketing.
  • Work closely with the owner to ensure the companies marketing plan is being executed efficiently and successfully.

In order to be considered for this position, please:

1) Send your resume

2) A cover letter stating ” Why you think you will be a good fit at Home Painters Toronto? “.

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Location: Toronto, ON

Job date: Thu, 30 Sep 2021 23:42:02 GMT

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Digital Marketing Coordinator3 Step Recruitment Inc.Etobicoke, ON$30 an hour 3+ years experience in a digital marketing related position with a track record of delivering results through SEO, SEM email marketing, social media marketing,… 9 days ago

Our client, Integrated solar and construction solution provider located in Etobicoke, is looking for an experienced, full-time, permanent Digital Marketing Coordinator to optimize the company’s digital assets and social media channels. We are looking for a subject matter expert in digital content optimization activities through various channels with the objective of driving and attaining traffic and sales.

Our Client develops and manufactures solar construction materials for buildings and large structures. As the world’s first manufacturer to develop customizable solar solutions, we are revolutionizing the construction industry, while helping to move the world toward clean, sustainable energy production.

We are an equal opportunity employer with great company culture. The successful candidate will join our marketing team in Etobicoke.

COMPETENCIES

  • 3+ years experience in a digital marketing related position with a track record of delivering results through SEO, SEM email marketing, social media marketing, and Facebook/Google ad campaigns
  • Up to date with the latest trends and best practices in SEO and SEM
  • Must be a highly motivated individual with excellent interpersonal skills
  • Must be organized, confident, goal-oriented, and have excellent time management skills
  • Must be results-driven, and be effective working with a sales team
  • Must be willing to invest time toward self-improvement to achieve and surpass goals
  • Must have a passion for the industry, sustainability, and solar energy
  • Expert in Google: Analytics, Console Search, Tag Manager, Adsense, and Adx
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Knowledge of ranking factors and search engine algorithms
  • Experience working with SEM rush is an asset

RESPONSIBILITIES

  • Drive the development of cost-effective acquisition strategies and tactics to increase leads and our sales pipeline
  • Manage SEO for the company and improve organic search engine performance through goal-setting based on clickthrough rates, traffic, and conversions
  • Stay up to date with the latest trends and changes with SEO and major search engines
  • Assist with copywriting, captions, hashtags, captivating headlines, and creating thumbnails
  • Plan, develop and implement the SEO strategy
  • Offsite link building
  • Work towards organic search optimization and ROI maximization
  • Regularly perform thorough keywords research
  • Identify key SEO KPIs
  • Monitor redirects, click rate, bounce rate, and other KPIs
  • Prepare and present weekly, monthly, and quarterly reports
  • Identify and refine our target audiences on an ongoing basis
  • Identify problems and deficiencies and implement solutions in a timely manner
  • Suggest improvements for process and productivity optimization
  • Work with the development team to implement SEO best practices
  • Stay up to date with the latest SEO & digital marketing trends and best practices
  • Perform regular, internal linking audits, site speed audits, make suggestions and implement changes
  • Complete regular competitor analyses, make recommendations and implement any changes
  • Prepare a content calendar to support the online presence of the company

WHAT WE OFFER

  • Salary of $30+/hour depending on experience, plus an annual bonus based on performance
  • Extended medical and health coverage
  • Wellness program including free healthy foods, medicinal provisions, and discounted gym and fitness class memberships
  • Competitive RRSP matching for tenured employees
  • Free charging and reserved parking for electric vehicles
  • Collaborative and diverse culture, open concept modern office space
  • Unlimited room for advancement and growth
  • Backed by 20 years of experience through our parent company, GCAT Group
  • Full-time and permanent position

Job Types: Full-time, Permanent

Salary: $30.00 per hour

Additional pay:

  • Bonus pay

Benefits:

  • Casual dress
  • Company events
  • Dental care
  • Disability insurance
  • Discounted or free food
  • Extended health care
  • Life insurance
  • On-site gym
  • On-site parking
  • RRSP match
  • Wellness program

Schedule:

  • Monday to Friday

COVID-19 considerations:
We have implemented extensive measures for Covid-19 workplace safety procedures including physical distancing, masks, increased cleaning/sanitizing frequency, glass partitions between desks, etc.

Work remotely:

  • No

Digital Marketing Coordinator


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SEO and Digital Marketing CoordinatorMitrex Inc.Etobicoke, ON$30 an hour 3+ years experience in a digital marketing related position with a track record of delivering results through SEO, SEM email marketing, social media marketing,… 10 days ago

Mitrex, an Integrated solar and construction solution provider, is looking for an experienced, full-time, permanent Digital Marketing Coordinator to optimize the company’s digital assets and social media channels. We are looking for a subject matter expert in digital content optimization activities through various channels with the objective of driving and attaining traffic and sales.

At Mitrex, we develop and manufacture solar construction materials for buildings and large structures (Mitrex.com). As the world’s first manufacturer to develop customizable solar solutions, we are revolutionizing the construction industry, while helping to move the world toward clean, sustainable energy production.

We are an equal opportunity employer with great company culture. The successful candidate will join our marketing team in Etobicoke.

COMPETENCIES

  • 3+ years experience in a digital marketing related position with a track record of delivering results through SEO, SEM email marketing, social media marketing, and Facebook/Google ad campaigns
  • Up to date with the latest trends and best practices in SEO and SEM
  • Must be a highly motivated individual with excellent interpersonal skills
  • Must be organized, confident, goal-oriented, and have excellent time management skills
  • Must be results-driven, and be effective working with a sales team
  • Must be willing to invest time toward self-improvement to achieve and surpass goals
  • Must have a passion for the industry, sustainability, and solar energy
  • Expert in Google: Analytics, Console Search, Tag Manager, Adsense, and Adx
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Knowledge of ranking factors and search engine algorithms
  • Experience working with SEM rush is an asset

RESPONSIBILITIES

  • Drive the development of cost-effective acquisition strategies and tactics to increase leads and our sales pipeline
  • Manage SEO for the company and improve organic search engine performance through goal-setting based on clickthrough rates, traffic, and conversions
  • Stay up to date with the latest trends and changes with SEO and major search engines
  • Assist with copywriting, captions, hashtags, captivating headlines, and creating thumbnails
  • Plan, develop and implement the SEO strategy
  • Offsite link building
  • Work towards organic search optimization and ROI maximization
  • Regularly perform thorough keywords research
  • Identify key SEO KPIs
  • Monitor redirects, click rate, bounce rate, and other KPIs
  • Prepare and present weekly, monthly, and quarterly reports
  • Identify and refine our target audiences on an ongoing basis
  • Identify problems and deficiencies and implement solutions in a timely manner
  • Suggest improvements for process and productivity optimization
  • Work with the development team to implement SEO best practices
  • Stay up to date with the latest SEO & digital marketing trends and best practices
  • Perform regular, internal linking audits, site speed audits, make suggestions and implement changes
  • Complete regular competitor analyses, make recommendations and implement any changes
  • Prepare a content calendar to support the online presence of the company

WHAT WE OFFER

  • Salary of $30+/hour depending on experience, plus an annual bonus based on performance
  • Extended medical and health coverage
  • Wellness program including free healthy foods, medicinal provisions, and discounted gym and fitness class memberships
  • Competitive RRSP matching for tenured employees
  • Free charging and reserved parking for electric vehicles
  • Collaborative and diverse culture, open concept modern office space
  • Unlimited room for advancement and growth
  • Backed by 20 years of experience through our parent company, GCAT Group
  • Full-time and permanent position

AODA Considerations

Mitrex Inc. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Process

We are an equal opportunity employer that welcomes candidates from diverse backgrounds. Candidates who are legally entitled to work in Canada (without employer sponsorship) and can commute to the office every day are welcome to apply.

We thank all applicants in advance for their interest in our company. However, due to the number of applications we receive, only qualified candidates will be contacted. No phone calls (except for accommodation requests) or unsolicited agency calls, please.

Job Types: Full-time, Permanent

Salary: From $30.00 per hour

Benefits:

  • Casual dress
  • Company events
  • Dental care
  • Disability insurance
  • Discounted or free food
  • Extended health care
  • Life insurance
  • On-site gym
  • On-site parking
  • RRSP match
  • Vision care
  • Wellness program

Schedule:

  • Monday to Friday

COVID-19 considerations:
COVID-19 considerations

We have implemented extensive measures for Covid-19 workplace safety procedures including physical distancing, masks, increased cleaning/sanitizing frequency, glass partitions between desks, etc.

Experience:

  • SEO: 1 year (preferred)

SEO and Digital Marketing Coordinator


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SEM Coordinator

Job title: SEM Coordinator

Company: DAC Group

Job description: Leading digital performance marketing agency seeks perceptive, smart and enthusiastic recruit for Paid Search Coordinator position.

If you regularly find yourself daydreaming about online advertising, ad copy testing and strategies for building impactful paid search campaigns, you might need a hobby. More importantly, you might also fit seamlessly with DAC Group’s passionate “Geeks with Personality.” We’re a diverse bunch, thrilled by anything from SQL breakthroughs to the latest Game of Thrones plot twist, so we can help you with the hobby thing — as long as you can help us with the research, implementation, management and reporting that goes into our paid media campaigns. Think you’re up to the challenge? Then we want to hear from you!

What You Get

  • The opportunity to shape the future — yours and ours — at a well-established and fast-growing digital performance marketing agency with offices across the US, Canada and Europe.
  • A growth role where you will be learning digital paid media management from people who live it, breathe it, love it.
  • Fast-paced days learning from your colleagues, preparing reports, building and launching SEM & display campaigns, collaborating with the team to troubleshoot issues & tackle business problems, meeting and exceeding client business goals, analyzing data and interpreting online consumer behavior. Pride in delighting one of our top-tier clients. The happiness of not having to watch the clock.
  • An opportunity to start and advance your digital marketing career among dedicated and fun people in an energetic office culture.
  • Plenty of time off to recharge – 20 PTO Days!

What We Get

  • 1-2 years of paid search/SEM experience
  • Completion of Google Fundamentals, Google Advanced, DoubleClick and Bing certifications.
  • Demonstrate ability to build basic campaign structures on both engines.
  • Demonstrate ability to pull reports and provide insights and observations on campaign performance at a high level
  • Have a solid understanding SEM.
  • Accurately track and maintain budgets across campaigns and on multiple search engines.
  • Provide traffic and cost estimates.
  • Create campaigns that encompass multiple locations /geos and lines of business.
  • Demonstrate ability to create campaigns that are mapped through to conversion focused landing pages that are highly relevant and built at scale.
  • Ability to master and use a 3rd party bid management platform. (DoubleClick, Kenshoo, etc.)
  • Provide in-depth optimization suggestions based on account performance.
  • Perform ad copy testing.
  • Perform testing against various ad extensions.
  • In-depth knowledge of AdWords and BING features and how they can be effectively integrated into campaigns.
  • Involvement in client calls and presentations.
  • Ability to download data into Excel, perform VLookups, create Pivot Tables and charts.

Responsibilities

  • Become an expert in biddable paid media.
  • Produce weekly/monthly reports, covering all paid media channels & performance data.
  • Work collaboratively, coordinate and communicate with internal and external partners.
  • Provide ongoing analysis and monitoring of paid search & display campaigns with an eye to proactively expanding and improving campaigns based on client business needs.
  • Build, launch, optimize and maintain paid search & display campaigns via Google Adwords, Bing, Yahoo, Facebook & other platforms.
  • Conduct search ad copy & banner ad testing per best practice to drive performance improvements.
  • Conduct keyword, placement & market research to make additions to new and existing campaigns.
  • Perform QA on campaign set-up and post-campaign launch.

What We Want

It’s really very simple: we want to know what makes you special. Send us an application that showcases your talent — and your personality — and shows us how you would thrive in our unique agency environment.

Powered by JazzHR

Expected salary:

Location: Toronto, ON

Job date: Sun, 26 Sep 2021 01:07:57 GMT

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SEM / PPC SpecialistHOOPLAHToronto, ON Bachelor’s degree – marketing or related field preferred. 3-5 years of experience managing paid digital campaigns (or equivalent experience). 30+ days ago·More…View all HOOPLAH jobs – Toronto jobsSalary Search: SEM / PPC Specialist salaries in Toronto, ON

About Hooplah

Personality. Wit. Heart.

Not particularly in that order, but if you’ve got these things, we want to talk with you. Our unique environment thrives on open communication, so we can work hard and play harder. In the past five years, we have grown tremendously by focusing on creative excellence for our clients. Hooplah’s innovative process leverages carefully designed marketing to drive targeted online traffic that supports brands with fresh strategies and leading-edge interactive solutions.


About You

Are you a lover of all things digital, especially Search Engine Marketing? Are you looking for a company that also lives and breathes everything online? At Hooplah, we dig digital and are anchored by 12 years experience coupled with early adopter obsession and a tireless thirst to stay ahead of the pixel pack. If your calling is to strategize and manage world class Search Engine Marketing campaigns, have we got a compelling read for you (by job posting standards at least).


About The Job:
We are on the hunt for a seasoned SEM / PPC Specialist to add to our close-knit team. Candidates should have 3-5 years of professional experience managing successful Search Engine Marketing campaigns. We will be looking for some show & tell where you dazzle us with campaigns that you have created and executed, with some impressive results to back it up. We are also looking for people who can track these campaigns in Google Analytics, or other analytics tools. Our SEM Specialist will be an integrated member of the media team, responsible for facilitating the strategy, implementation, optimization and reporting for client’s SEM initiatives. You will leverage your expert knowledge of SEM to maximize campaign efficiency, keep budgets on track, and translate disparate data sets into actionable insights.


Responsibilities:

  • Planning and successful implementation of paid search campaigns
  • Manage budgets and bids for multiple ad serving platforms including Google AdWords, Display Network, Bing Ads, Facebook, YouTube, etc.
  • Improve paid search performance using industry best practices within established revenue
  • Keyword research (discovery and expansion)
  • Review and editing of ad creative/copy in collaboration with copywriter
  • Conducting, measuring, and implementing the results of A/B tests for ad copy and targeting
  • Create, coordinate, and QA all aspects of client tracking codes on site
  • Review and analysis of website performance metrics to instruct the direction of ongoing optimizations
  • Performing traffic analysis in Google Analytics related to paid digital traffic and other sources / mediums
  • Data compilation and creation of detailed campaign monthly performance and trend reports with actionable insights and recommendations
  • Assist with campaign strategy development, including proposal development
  • Provide mentorship and oversee the work of Junior SEM team members


Qualifications:

  • 3-5 years of experience managing paid digital campaigns (or equivalent experience)
  • Possess AdWords certification
  • Bachelor’s degree – marketing or related field preferred
  • In depth knowledge of search marketing landscape, online marketing tactics and emerging trends
  • Meticulous attention to detail, top-notch analytical skills and the ability to make data-driven decisions
  • Adept problem-solver and adaptive personality – willing and able to learn new technologies
  • Excellent communication skills, both written and verbal
  • Solid data analysis experience and familiarity with various reporting software
  • Adaptability, flexibility, and ability to operate with poise under pressure
  • Be a team player who enjoys a fast-paced, fun environment!


What’s All The Hooplah About?

  • We offer the opportunity to become part of an incredible team of professionals
  • Great Benefits and Competitive Pay
  • Team events throughout the year to keep things FUN!
  • We dress for success (at least when the clients are around)
  • Work closely with our roster of great clients
  • Summer Hours – get some Canadian Sunshine while we have it!
  • Career Growth Opportunities

SEM / PPC Specialist


CLICK TO APPLY

Marketing Specialist, SEM & AnalyticsMoncelToronto, ON$70,000 – $85,000 a year Monitor and maintain marketing data collection systems. Create performance reports on marketing relevant metrics and insights. 11 days ago·More…View all Moncel jobs – Toronto jobsSalary Search: Marketing Specialist, SEM & Analytics salaries in Toronto, ON

About the Role
Moncel is currently hiring for a Marketing Specialist for Search Engine Marketing (SEM) & Analytics. This is a high-impact role and will be a crucial component of the Moncel marketing team.

Key Responsibilities
The ideal candidate is results-oriented and data-driven with demonstrated experience managing multiple paid advertising campaigns. You are also highly analytical and consider A/B testing, optimizing customer acquisition costs, and analyzing performance metrics among your core competencies. You use data to develop insights, run experiments, and guide decision-making to improve the overall performance of the business.

Role Specifics

  • Manage all PPC and paid campaigns (Google, Bing, Facebook, etc.) and adjust strategies to maximize ROI
  • Optimize PPC campaign performance through A/B testing, competitor analysis and keyword research
  • Monitor campaigns for performance to ensure they are performing optimally and troubleshoot when required
  • Perform ongoing keyword discovery, expansion, and optimization
  • Research, develop and implement strategies to improve SERP rankings
  • Work with the content and development teams to implement SEM strategies and best practices
  • Assist in the development of marketing measurement frameworks and the collection of data
  • Monitor and maintain marketing data collection systems
  • Create performance reports on marketing relevant metrics and insights
  • Remain current with the latest SEM trends, algorithm updates and SEM best practices


Criteria

  • Minimum of 3 years professional work experience in PPC
  • Minimum of 3 years experience providing data analysis and reporting
  • General understanding of how marketing channels work, how they can be tracked and evaluated on performance
  • Experience with a variety of marketing and other analytics tools
  • The aptitude to learn new tools and systems
  • Excellent analytical, organizational and time management skills
  • Strong attention to detail and the ability to effectively multi-task
  • Proven ability to work independently with great decision making and problem solving skills
  • Bachelor’s degree in Business, Marketing or Mathematics/Statistics preferred
  • Excellent written, verbal and communication skills


What we’re offering

  • A competitive salary package
  • Full health benefits
  • A very positive, friendly and fulfilling work environment
  • Ongoing training & development


About Us
As a fast growing online education company with operations across the globe, our focus is on delivering the highest standard of online training & education to the food and hospitality sectors worldwide. We are comprised of a group of talented professionals that help support customers, businesses and the community through our non profit endeavours.

In addition to our commercial training & education services, our charitable activities help to support the community in the area of public health, as well as helping feed tens of thousands of people in need each year.

Please Note
We are an equal opportunity employer. All applicants must be authorized to work in Canada. Any applicants not meeting this criteria will not be considered eligible for the position.

Marketing Specialist, SEM & Analytics


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