Company: Royal Bank of Canada
Location: Toronto, ON
Expected salary:
Job date: Sat, 31 May 2025 01:02:19 GMT
Job description: Job SummaryJob DescriptionWhat is the opportunity?As a member of the Digital Marketing team, you will help execute business strategies across public-facing digital channels and digital sales applications for client growth and retention as part of the Next Best Action (NBA) program.In addition to strategy, design, development and maintenance of the various public-facing digital properties, you will be responsible for working with key stakeholders to identify opportunities to increase retention, deepen relationships, drive cross-sell and provide strategic channel recommendations for digital initiatives.What will you do?Serve as a SME for line of business partners on digital best practicesDevelop new capabilities to grow digital sales, drive leads, and increase trafficImplement an integrated digital marketing strategy in alignment with Digital Marketing’s merchandising approach with focus on client experience and key measurable areas for engagement, acquisition, lead generation and retentionDevelop new strategies and collaborate with key stakeholders to further drive revenue growth and cost reduction, ultimately enhancing the online client experienceProvide best practice expertise and leverage internal impact and influence, tracking capabilities and industry and channel research to determine and optimize effectiveness of digital marketing campaignsPartner with Product and Marketing stakeholders to ensure that initiatives align with business platform strategies and deliver corresponding solutions to achieve the overall goals and objectivesOptimize public webpages for conversion and to improve user experienceWhat do you need to succeed?Must have:Bachelor’s degree or College diploma in Business / Marketing / Technology / Analytics7+ years of experience – or an equivalent combination of education and experience – in digital, related business functions, marketing or advertisingCommitted team player, who values building and nurturing relationships to drive shared successComfort with ambiguous situations and willingness to challenge traditional assumptions to drive business impact and a better client experienceAbility to influence partners in cross-functional working teamsComfort providing strategic input and presenting to senior business leaders and executivesBias to action and to proactively recommending and implementing public-facing digital initiatives to drive sales and leadsExperience with Agile project methodology and working in pod structuresCuriosity about consumer behaviour and learning new business models and technologiesExperience with web analytics reporting toolsNice to have:MBA/MMA/MScProduct Owner experience and/or certificationKnowledge and understanding of digital sales funnelsSearch engine optimization experience and knowledgeGoogle Analytics and QuickSight experience, or experience with other digital analytics and reporting platformsWorking knowledge of product marketing principles, value proposition development and enhancementFinancial services experienceWorking knowledge of design thinking and UX principlesTechnical skills, including HTML and experience using CMS, CDP, DAMWhat’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.Ability to make a difference and lasting impactWork in a dynamic, collaborative, progressive, and high-performing teamOpportunities to do challenging workJob Skills Business Case Design, Communication, Critical Thinking, Effectiveness Measurement, Interpersonal Relationship Management, Product Development Lifecycle, Product Development Methodology, Product Services, Results-OrientedAdditional Job DetailsAddress: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: PERSONAL & COMMERCIAL BANKINGJob Type: RegularPay Type: SalariedPosted Date: 2025-05-29Application Deadline: 2025-06-12Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .
Job Summary
Position: Digital Marketing Team Member
Opportunity:
As part of the Digital Marketing team, you will help implement business strategies across digital channels to enhance client growth and retention, particularly within the Next Best Action (NBA) program. Your role includes the design, development, and maintenance of digital properties and collaborating with stakeholders to identify opportunities for growth, retention, and cross-selling.
Key Responsibilities:
- Act as a Subject Matter Expert (SME) on digital best practices for partners.
- Develop strategies to enhance digital sales and user engagement.
- Implement an integrated digital marketing approach focused on client experience.
- Collaborate with stakeholders to drive revenue growth and enhance online client interactions.
- Optimize public webpages for improved conversion rates.
Qualifications Needed:
- Bachelor’s degree in Business, Marketing, Technology, or Analytics.
- Minimum of 7 years in digital marketing or related fields.
- Strong team player with the ability to build relationships.
- Comfort in ambiguous situations and the ability to influence cross-functional teams.
- Experience with Agile project methodology and web analytics tools.
Nice to Have:
- MBA or similar.
- Certification or experience as a Product Owner.
- Knowledge of digital sales funnels and SEO.
- Experience with tools like Google Analytics.
What’s in it for You:
- Opportunity to make a significant impact within a collaborative and high-performing team.
- Chances to work on challenging projects.
- Focus on professional growth and community contribution.
Additional Job Details:
- Location: Toronto, Canada
- Employment Type: Full-time
- Application Deadline: June 12, 2025
Inclusivity and Equal Opportunity:
RBC commits to fostering an inclusive workplace that values diverse perspectives, aiding innovation and professional growth.
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