SEO Manager (Auth0 Growth) – Okta – Toronto, ON

Company: Okta

Location: Toronto, ON

Expected salary: $111000 – 167000 per year

Job date: Sun, 20 Apr 2025 06:29:55 GMT

Job description: Get to know OktaOkta is The World’s Identity Company. We free everyone to safely use any technology-anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box – we’re looking for lifelong learners and people who can make us better with their unique experiences.Join our team! We’re building a world where Identity belongs to you.We are looking for an experienced SEO Manager to join a growing Global Digital team within the fast-paced marketing organization at Okta. The ideal candidate will have a firm grasp of technical SEO, web content strategy, and know how to leverage these disciplines to drive organic traffic on Auth0.com, subdomains, and microsites. They will also need to be a strong communicator capable of working across diverse teams, which include highly technical and non-technical members, to reach our marketing goals and accomplish SEO objectives. A mindset of always improving and learning is vital, experience leading content strategy is helpful, and experience with the AEM platform is a big plus. Does this sound like you?What you will do:

  • Report to the Sr. Manager of SEO within our Digital Acquisition Team
  • Create and communicate SEO strategy roadmaps with stakeholders and Auth0 leadership
  • Evangelize our SEO strategy across the marketing and broader company organizations
  • Lead SEO projects such as keyword research, content planning, and other internal SEO work
  • Monitor, report, improve, and test SEO efforts Auth0 ecosystem-wide
  • Lead efforts with our vendors to drive and maximize output
  • Work with content creators to identify gaps in content both business and technical
  • Mentor and enable Marketing and non-marketing stakeholders to adopt SEO best practices
  • Develop best practice documentation to enable internal teams to self-service
  • Work with our growth team and technical SEO to identify possible impacts on SEO during A/B testing and other experiments
  • Own SEO technical considerations across the ecosystem, especially as we migrate Auth0.com to Adobe Experience Manager
  • Stay up to date on industry best practices and the changing landscape of SEO in the age of AI

What you will bring:

  • 5+ years of experience in SEO – from tactical execution to strategy
  • Knowledge of multiple SEO platforms such as STAT, SEMRush, Lumar, Looker Studio, Tableau, Google Analytics, Google Search Console, and more.
  • Experience with Adobe Experience Manager (AEM) and Adobe Digital Asset Manager
  • Passionate about SEO, content strategy, and digital marketing
  • Ability to communicate complex SEO terms and processes to others not familiar
  • Deep understanding of analytics and reporting tools
  • Excellent at working with multiple technical and non-technical teams
  • Ability to create SEO strategies from data to meet business cases, market insights, and requirements for SEO
  • Ability to work with other digital channels and functions such as UX, Digital Strategy, SEM, Paid Media, and website analytics.
  • A desire to have fun, work hard, and drive results for yourself and others

#LI-RemoteBelow is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: . The annual base salary range for this position for candidates located in Canada is between:$111,000-$167,000 CADWhat you can look forward to as a Full-Time Okta employee!

  • Amazing
  • Making
  • Developing

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta .Some roles may require travel to one of our office locations for in-person onboarding.Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this to request an accommodation.Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at .U.S. Equal Opportunity Employment InformationIndividuals seeking employment at this company are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. When submitting your application above, you are being given the opportunity to provide information about your race/ethnicity, gender, and veteran status.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:A “disabled veteran” is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran’s discharge or release from active duty in the U.S. military, ground, naval, or air service.An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Pay TransparencyOkta complies with all applicable federal, state, and local pay transparency rules. For additional information about the federal requirements, .Voluntary Self-Identification of Disability
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Expires 04/30/2026 Why are you being asked to complete this form?We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at . How do you know if you have a disability?A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
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  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.The foundation for secure connections between people and technologyOkta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With over 7,000 pre-built integrations to applications and infrastructure providers, Okta customers can easily and securely use the best technologies for their business. More than 19,300 organizations, including JetBlue, Nordstrom, Slack, T-Mobile, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers.

Okta is a company that focuses on identity access management, aiming to enable secure access to technology on any device or app. They prioritize diversity and are looking for individuals with unique perspectives to join their team. They are currently seeking an experienced SEO Manager to work on technical SEO, web content strategy, and drive organic traffic to their website and microsites. The candidate should have experience in SEO, knowledge of various platforms, and a passion for digital marketing. The role involves working with cross-functional teams, developing SEO strategies, and monitoring SEO efforts. The position offers benefits and competitive compensation. Okta values diversity and is an Equal Opportunity Employer.

Thumbtack – Sr Marketing Manager, SEO & CRO – Ontario

Company: Thumbtack

Location: Ontario

Expected salary:

Job date: Fri, 04 Apr 2025 06:51:04 GMT

Job description: A home is the biggest investment most people make, and yet, it doesn’t come with a manual. That’s why we’re building the only app homeowners need to effortlessly manage their homes – knowing what to do, when to do it, and who to hire. With Thumbtack, millions of people care for what matters most, and pros earn billions of dollars through our platform. And as one of the fastest-growing companies in a $600B+ industry – we must be doing something right.We are driven by a common goal and the deep satisfaction that comes from knowing our work supports local economies, helps small businesses grow, and brings homeowners peace of mind. We’re seeking people who continually put our purpose first: advocating for pros and customers, embracing change, and choosing teamwork every day.At Thumbtack, we’re creating a new era of home care. If making an impact and the chance to do good inspires you, join us. Imagine what we’ll build together.Thumbtack by the Numbers

  • Available nationwide in every U.S. county
  • Over 85 million projects started on Thumbtack
  • More than 11 million 5-star reviews and counting
  • Pros earn billions on our platform
  • 1000+ employees
  • $3.2 billion valuation (June, 2021)

About the Marketing TeamWe’re a team of digital marketers that create engaging campaigns across channels and we work closely with cross-functional partners (Brand, Product, Engineering, and Data Science) to drive growth on both sides of Thumbtack’s marketplace. We are nimble, and innovative and our team’s mission is to help customers solve their home care needs by discovering and using Thumbtack’s platform.About the RoleWe are seeking a highly experienced Senior Manager, SEO and CRO to drive the holistic health, performance, and growth of our website through strategic and technical excellence. This role will be responsible for overseeing organic search strategy, managing website health, diagnosing and resolving fluctuations in performance, and leading cross-functional SEO initiatives. As a senior member of the team, you will not only execute but also shape our long-term SEO strategy, ensuring alignment across product, engineering, content, and marketing teams.Responsibilities

  • Develop & Execute SEO & AIO Growth Strategy – Build and drive a data-driven roadmap that fuels sustainable organic growth, optimizing for both traditional search and AI-powered discovery experiences.
  • Future-Proof for AI-Driven Search – Stay ahead of evolving AI search models (e.g., Google SGE, Bing Copilot, Perplexity) and develop strategies to optimize content for AI-generated results and answer engines.
  • Optimize Web Experience & Discoverability – Enhance site architecture, internal linking, structured data, and on-page elements to improve user engagement and visibility across search ecosystems.
  • Lead Overall Web Site Health – Conduct in-depth site-wide audits, monitor site performance (core web vitals, crawlability, indexation), and scalable solutions for technical SEO issues to ensure search engine accessibility.
  • Cross-Functional Leadership – Collaborate with Product, Engineering, Design, and Analytics to embed SEO and AI-driven strategies into platform and content development.
  • Performance Analytics & Insights – Analyze search trends, AI-driven ranking factors, and traffic shifts to identify growth opportunities and communicate impact to stakeholders.
  • Drive Content & Marketing Integration – Support content teams in optimizing for search intent, AI-generated powered recommendations, and best practices within a headless CMS.

Must-Have QualificationsIf you don’t think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we’re looking for someone excited to join the team.

  • Deep expertise in SEO, with 7+ years of experience managing large-scale dual sided marketplace websites.
  • Strong technical SEO skills, including site architecture, structured data, Core Web Vitals, log file analysis, and rendering optimization.
  • Ability to balance execution with strategic thinking and drive cross-functional initiatives with measurable business impact.
  • Proficiency in SEO analytics tools (Google Search Console, BrightEdge, Ahrefs, SimilarWeb, SEMRush, OnCrawl, Screaming Frog, etc.).
  • Experience leading SEO projects in an agile product/engineering environment and working with sprint planning.
  • CRO Expertise & Experimentation – Strong background in A/B testing, multivariate testing, and user behavior analysis to optimize conversion paths. Experience with tools like Optimizely, VWO, Google Optimize, or equivalent.
  • Data-Driven Decision Making – Proficiency in analyzing user journeys, heatmaps, and funnel performance using Google Analytics, Amplitude, Fullstory, Hotjar, or similar to drive UX and conversion improvements.
  • Strong data analysis skills, with the ability to translate insights into actionable recommendations.
  • Excellent communication and stakeholder management skills, with experience influencing cross-functional teams.

Nice-to-Have Qualifications

  • Experience in a high growth tech company and/or two-sided marketplace app/company
  • Ability to thrive in ambiguity combined with big-picture thinking and exceptional problem solving skills
  • Web development skills (HTML, CSS, JavaScript/jQuery), particularly in the context of A/B testing and/or front end web development
  • Experience architecting programs for multiple audiences at various stages of a buyer’s journey

Thumbtack is a virtual-first company, meaning you can live and work from any one of our approved locations across the United States, Canada or the Philippines. Learn more about our virtual-first working model .#LI-RemoteBenefits & Perks

  • Virtual-first working model coupled with in-person events
  • 20 company-wide holidays including a week-long end-of-year company shutdown
  • Library (optional use collaboration & connection hub) in San Francisco
  • WiFi reimbursements
  • Cell phone reimbursements (North America)
  • Employee Assistance Program for mental health and well-being

Learn More About UsThumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: .If you are a California resident, please review information regarding your rights under California privacy laws contained in Thumbtack’s Privacy policy available at .

Digital Marketing SEO / SEM Specialist Needed – Home Painters Toronto – Toronto, ON

Company: Home Painters Toronto

Location: Toronto, ON

Expected salary:

Job date: Sat, 29 Mar 2025 01:46:39 GMT

Job description: We at Home Painters Toronto Inc. are an entrepreneurial residential painting company which has been in business for over 30 years.In the last 8 years we have experienced tremendous growth and we are currently looking for a digital marketing specialist to manage our online prescence.We are passionate about the client experience, and in love with the idea of making our client’s dreams come true through the betterment of their home. Simply put, we paint homeowners dreams!Our values include:P rideA ccountabilityI nitiativeN o EgosT eamworkE volvingR espectfulS atisfactionWe are looking for a digital marketing SEO expert evolve and grow into something greater and look at HPT as your home for the future!We have won numerous company awards including ranked on Canadian Business Profit 500 list three years in a row, a nominee for Ernst and Young Entrepreneur of the Year, HomeStars best in class 3 years in a row, and several more. So you MUST be willing to grow, adapt, be able to pivot quickly, and be a self starter.Must Haves:

  • At least 3 years of experience managing digital marketing campaigns.
  • Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns.
  • Experience with copy-writing and writing blog articles.
  • Experience in optimizing landing pages and user funnels.
  • Experience with website platforms such as WordPress and WP bakery plugin
  • Experience using the Google Ads platform (Search, Display, Shopping, Video, Remarketing).
  • Excellent communication skills with an ability to clearly explain complex ideas verbally and in writing.
  • Strong attention to detail and project management skills.
  • Works well under pressure and can manage multiple tasks under time constraints.
  • Google Ads and Analytics Certifications.
  • Facebook Ads Blueprint Certification.
  • Extensive experience with Google Analytics, Google Webmaster Tools and Google Search Console.

Nice to haves:

  • Graphics knowledge
  • WordPress + WP bakery plugin experience
  • Experience running Facebook Ad campaigns using the Facebook Ad Manager / Power Editor.
  • CRM experience such as Infusionsoft, Zoho
  • Understanding of Google Tag Manager.

Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, email, social media and/or display advertising campaigns.
  • A strategy for content marketing campaigns, including determining what to write about, proofreading the copy of writers and also occasionally write articles if needed.
  • Create a strategy for email marketing campaigns, including writing email copy.
  • Organize, build and maintain a social media presence.
  • Track, monitor and ensure that campaigns are delivering against all KPIs by reporting on campaign performance.
  • Execute conversion rate optimization (CRO) strategies with UX design, landing page design, a/b testing, multivariate testing, marketing automation and email marketing with successful results.
  • Monitor industry changes and developments in digital marketing.
  • Work closely with the owner to ensure the companies marketing plan is being executed efficiently and successfully.

In order to be considered for this position, please:1) Send your resume2) A cover letter stating ” Why you think you will be a good fit at Home Painters Toronto? “.

Home Painters Toronto Inc. is a residential painting company with over 30 years of experience. They are currently seeking a digital marketing specialist to manage their online presence. The company values pride, accountability, initiative, no egos, teamwork, evolving, respectful, and satisfaction. The ideal candidate should have experience in SEO, managing digital marketing campaigns, copywriting, optimizing landing pages, and using Google Ads and Analytics. Responsibilities include planning and executing digital marketing campaigns, content marketing, email marketing, social media management, and monitoring campaign performance. Those interested in the position should submit a resume and cover letter explaining why they would be a good fit for the company.

Digital Marketing SEO / SEM Specialist Needed – Home Painters Toronto – Toronto, ON

Company: Home Painters Toronto

Location: Toronto, ON

Expected salary:

Job date: Sat, 29 Mar 2025 23:37:41 GMT

Job description: We at Home Painters Toronto Inc. are an entrepreneurial residential painting company which has been in business for over 30 years.In the last 8 years we have experienced tremendous growth and we are currently looking for a digital marketing specialist to manage our online prescence.We are passionate about the client experience, and in love with the idea of making our client’s dreams come true through the betterment of their home. Simply put, we paint homeowners dreams!Our values include:P rideA ccountabilityI nitiativeN o EgosT eamworkE volvingR espectfulS atisfactionWe are looking for a digital marketing SEO expert evolve and grow into something greater and look at HPT as your home for the future!We have won numerous company awards including ranked on Canadian Business Profit 500 list three years in a row, a nominee for Ernst and Young Entrepreneur of the Year, HomeStars best in class 3 years in a row, and several more. So you MUST be willing to grow, adapt, be able to pivot quickly, and be a self starter.Must Haves:

  • At least 3 years of experience managing digital marketing campaigns.
  • Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns.
  • Experience with copy-writing and writing blog articles.
  • Experience in optimizing landing pages and user funnels.
  • Experience with website platforms such as WordPress and WP bakery plugin
  • Experience using the Google Ads platform (Search, Display, Shopping, Video, Remarketing).
  • Excellent communication skills with an ability to clearly explain complex ideas verbally and in writing.
  • Strong attention to detail and project management skills.
  • Works well under pressure and can manage multiple tasks under time constraints.
  • Google Ads and Analytics Certifications.
  • Facebook Ads Blueprint Certification.
  • Extensive experience with Google Analytics, Google Webmaster Tools and Google Search Console.

Nice to haves:

  • Graphics knowledge
  • WordPress + WP bakery plugin experience
  • Experience running Facebook Ad campaigns using the Facebook Ad Manager / Power Editor.
  • CRM experience such as Infusionsoft, Zoho
  • Understanding of Google Tag Manager.

Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, email, social media and/or display advertising campaigns.
  • A strategy for content marketing campaigns, including determining what to write about, proofreading the copy of writers and also occasionally write articles if needed.
  • Create a strategy for email marketing campaigns, including writing email copy.
  • Organize, build and maintain a social media presence.
  • Track, monitor and ensure that campaigns are delivering against all KPIs by reporting on campaign performance.
  • Execute conversion rate optimization (CRO) strategies with UX design, landing page design, a/b testing, multivariate testing, marketing automation and email marketing with successful results.
  • Monitor industry changes and developments in digital marketing.
  • Work closely with the owner to ensure the companies marketing plan is being executed efficiently and successfully.

In order to be considered for this position, please:1) Send your resume2) A cover letter stating ” Why you think you will be a good fit at Home Painters Toronto? “.

Home Painters Toronto Inc. is an established residential painting company with over 30 years of experience. They are seeking a digital marketing specialist to manage their online presence and help grow the business further. The company values a positive client experience and takes pride in turning homeowners’ dreams into reality. The ideal candidate should have at least 3 years of digital marketing experience, including SEO/SEM, email, social media, and display advertising campaigns. Additional certifications and experience with website platforms and analytics tools are also preferred. Responsibilities include planning and executing digital marketing strategies, managing content and social media, and monitoring campaign performance. Interested candidates should submit a resume and cover letter explaining why they would be a good fit for the company.

SEO Analyst – Home Depot – Toronto, ON

Company: Home Depot

Location: Toronto, ON

Expected salary:

Job date: Fri, 28 Mar 2025 05:36:17 GMT

Job description: With a career at The Home Depot, you can be yourself and also be part of something bigger.Position Overview:The SEO Analyst role supports the overall vision for digital marketing for The Home Depot Canada by attracting quality organic search traffic to our website for lead generation, engagement and revenue. This includes supporting the SEO strategy and research by doing competitive website analysis, gap assessment and landing page optimization for the Home Depot Canada website.Key Responsibilities:Research and Implementation

  • Perform keyword research to optimize existing content and uncover new opportunities to increase SEO traffic
  • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
  • Research and analyze competitor link building activities and SERP (Search Engine Result Pages) results
  • Implement link building strategy and campaigns for homedepot.ca

Partnering

  • Work with all content creators (Online Experience/Marketing/Digital Production teams) to optimize existing content and produce new content with the most SEO value to THD Canada
  • Work with PR/ Marketing team to maximize link building gains and prioritize outreach activities
  • Work with the Product Management and Technology teams to ensure SEO best practices in newly developed and existing code
  • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

Reporting and Project Management

  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance
  • Communicate to team and management on project development, timelines, and results

Competencies:

  • Collaborates
  • Action Oriented
  • Drives Results
  • Communicates Effectively
  • Plans and Aligns

Skills:

  • Strong analytical and interpersonal skills
  • Organizational skills
  • Problem-solving and critical thinking skills
  • Data Analysis
  • Project management

Direct Manager/Direct Reports:

  • Reports to Senior Manager of SEO

Travel Requirements:

  • Limited
  • Travel to Toronto Store Support Location when needed

Physical Requirements:

  • Extended Sitting
  • Repetitive Tasks

Hybrid Work:

  • Remote
  • Travel to store locations as needed.

Working Conditions:

  • Working in an office setting: computer work, camera on virtual meetings, taking support calls

Minimum Education:

  • University/College degree in a related area of study, or equivalent experience.

Minimum Years of Work Experience:

  • 2-5 years experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

Minimum Leadership Experience:

  • None

Certifications:

  • None

Other Requirements/Assets:

  • Experience with website analysis using a variety of analytics tools including Google Analytics, Adobe Omniture
  • Experience working with popular SEO-industry tools (BrightEdge, Conductor, Google Keyword Planner, AWR Cloud, Botify, Moz, Ahrefs, ScreamingFrog etc.)
  • Experience working with Content Management System (CMS) and building/administering content in CMS environments
  • Advanced capability in MS PowerPoint, Excel, Word, Outlook
  • Bilingual (English/French) will be considered an asset.

The Home Depot Canada is looking for an SEO Analyst to help attract organic search traffic to their website. The role involves conducting keyword research, analyzing competitor activities, and implementing SEO strategies. The analyst will work with various teams to optimize content, maximize link building gains, and ensure SEO best practices are followed. Skills required include analytical, problem-solving, and project management skills. The role reports to the Senior Manager of SEO and requires 2-5 years of experience in SEO and SEM. The analyst should have experience with analytics tools, SEO industry tools, and CMS environments. A university degree is preferred, and bilingualism (English/French) is considered an asset.

Senior Market Manager, SEO & SEM – Telus – Toronto, ON

Company: Telus

Location: Toronto, ON

Expected salary: $90000 – 134000 per year

Job date: Sat, 29 Mar 2025 08:52:02 GMT

Job description: DescriptionJoin our team and what we’ll accomplish togetherTELUS Health is empowering every person to live their healthiest life. Guided by our vision, we are leveraging the power of our leading edge technology and focusing on the uniqueness of each individual to create the future of health. As a global-leading health and well-being provider – encompassing physical, mental and financial health – TELUS Health is improving health outcomes for consumers, patients, healthcare professionals, employers and employees.
As the Senior Marketing Manager, Search, you’ll play a crucial role in driving our global search presence and performance. You’ll lead our efforts in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) across organic and paid channels, helping us connect with employers and partners worldwide. Together, we’ll drive demand, increase brand visibility and encourage meaningful engagement with our target audiences.What you’ll do

  • Develop and execute comprehensive global SEO and SEM strategies aligned with TELUS Health’s business objectives
  • Manage and optimize organic search performance across TELUS Health digital properties including AI-driven search optimization to adapt to shifting audience behaviours
  • Audit search performance of acquired companies and build organic and paid plans to support traffic migration
  • Plan, implement, and monitor paid search campaigns across various platforms (e.g., Google Ads, Bing Ads)
  • Conduct keyword research and competitor analysis across multiple geographies to inform search strategies, optimize content development and find growth opportunities to stay ahead in the market
  • Collaborate with content, web development and analytics teams to optimize on-page and technical SEO elements
  • Develop and maintain SEO best practices documentation and guidelines for internal teams
  • Analyze search performance data and prepare regular reports on KPIs, insights and recommendations
  • Stay up-to-date with the latest search engine algorithms, industry trends and best practices
  • Manage relationships with external agencies and vendors related to search marketing initiatives
  • Mentor and guide junior team members in SEO and SEM practices

QualificationsWhat you bring

  • Bachelor’s degree in Marketing, Digital Media or a related field
  • 7+ years of experience in digital marketing with a strong focus on SEO and SEM
  • Proven track record of developing and implementing successful search strategies for global brands
  • Strong business acumen with an ability to evaluate ideas against business needs and success criteria
  • In-depth knowledge of SEO best practices, search engine algorithms and ranking factors
  • Expertise in paid search advertising platforms, including Google Ads and Bing Ads
  • Strong analytical skills with experience using SEO tools (e.g., SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics)
  • Excellent project management, communication and presentation skills
  • Ability to work collaboratively in a fast-paced, cross-functional environment

Salary Range: $90,000-$134,000Performance Bonus or Sales Incentive Plan: 15%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role’s requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more …

Please note that the compensation shown in the job posting may be subject to change in 2025.A bit about usWe’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.Sales and MarketingHelp us, help our customers make a real connectionWe are honoured to be recognized$14.7 billion
TELUS’s annual revenue$4.8 billion
The brand value that TELUS brings12
Consecutive years our annual dividend payment has increasedAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.

TELUS Health is looking for a Senior Marketing Manager, Search to drive global search presence and performance for the company. Responsibilities include developing and executing SEO and SEM strategies, optimizing organic search performance, managing paid search campaigns, analyzing data, and staying current with industry trends. The ideal candidate will have a Bachelor’s degree in Marketing or related field, 7+ years of digital marketing experience, and expertise in SEO and SEM. The salary range is $90,000-$134,000 with additional benefits such as performance bonuses, flexible work options, and career growth opportunities. TELUS is committed to diversity and inclusion, offering accommodations for applicants with disabilities during the recruitment process.

Marketing, Senior Advisor SEO – Intact Financial – Toronto, ON

Company: Intact Financial

Location: Toronto, ON

Expected salary:

Job date: Sat, 22 Mar 2025 05:05:47 GMT

Job description: Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.About the roleJob Title: Marketing, Senior Advisor SEOJob Summary:As a Marketing Advisor specializing in SEO, you will be the architect behind our client-facing websites, ensuring they meet customer needs and drive business growth. Your role is pivotal in analyzing market demands, crafting and executing SEO strategies to enhance product discoverability, and ensuring our dominance in the SERPs.You will spearhead the SEO roadmap, lead feasibility studies, and implement complex, innovative strategies. Your extensive knowledge of SEO and digital marketing will be critical in planning and executing high-impact projects. Collaboration is key, as you will frequently engage with stakeholders across various departments. Strong interpersonal skills are essential. As a specialist advisor and subject matter expert, you will be the go-to resource for all SEO-related topics.You’ll be joining a dynamic growth marketing team, working alongside growth strategists, paid media experts, CRO specialists, and SEO content strategists, all driven by a high pace, innovation, and a commitment to outperformance for all our IFC brands.Key Responsibilities:Develop and implement SEO strategies to improve search engine rankings, website traffic, and conversion rates on our key websites: belairdirect.com and intact.ca.Analyze and address drops in organic performance, providing practical solutions and data-driven recommendations.Conduct regular SEO audits, monitor results, and present key findings to executives and partners.Monitor website performance, keyword relevance, competitive landscape, and market trends.Use analytics tools (e.g., Google Analytics, Google Search Console, SEMrush) to track and report on SEO performance.Possess a strong technical understanding of web and SEO aspects (indexing, browser rendering, HTML servers, JavaScript, CMS operation, ranking factors).Manage and enhance quality backlinks to strengthen site authority.Optimize website structure, including information architecture, meta tags, XML sitemaps, redirects, page load speed, and mobile compatibility.Improve content relevance and optimize targeted keywords and user intent.Collaborate with teams and stakeholders to align organic and paid marketing efforts and develop SEO-SEM synergies for profitable results across all channels.Promote SEO best practices among executives and other team members, such as paid marketers, CRO, developers, designers, content managers, and external partners.Qualifications:6 years of experience in SEO and performance marketing with proven success in optimization and business results.In-depth knowledge of performance marketing, conversion, and acquisition techniques; experience in conversion rate optimization (CRO) is a plus.Proficiency with SEO tools (e.g., Google Search Console, Brightedge, Siteimprove, SEMrush) and analytics tools (e.g., Adobe Analytics, Google Analytics).Strong data analysis skills to guide strategic decisions.Ability to explain technical concepts to non-experts and communicate effectively.High interest in new generative AI tools (ChatGPT, Gemini, Claude, Perplexity, Copilot, etc.).Project management skills and the ability to manage multiple priorities.Solution-oriented, innovative mindset with the ability to challenge the status quo.No Canadian work experience required however must be eligible to work in Canada.For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.#LI-HybridWhat we offerOur hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.Working here means you’ll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:A financial rewards program that recognizes your successAn industry leading Employee Share Purchase Plan; we match 50% of net shares purchasedAn extensive flex pension and benefits package, with access to virtual healthcareFlexible work arrangementsPossibility to purchase up to 5 extra days off per yearAn annual wellness account that promotes an active and healthy lifestyleAccess to tools and resources to support physical and mental health, embracing change and connecting with colleaguesA dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programsInclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunitiesInspiring leaders and colleagues who will lift you up and help you growA Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.We are an equal opportunity employerAt Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.

Intact values employees and promises support, opportunities, and financial rewards in exchange for dedication to their work. They are seeking a Marketing Senior Advisor SEO to lead SEO strategies, analyze performance, and collaborate with various departments. The role requires extensive experience in SEO and performance marketing, proficiency with SEO tools and analytics, and strong communication skills. Intact offers a hybrid work model, competitive benefits, wellness initiatives, and a commitment to diversity and inclusion. They encourage applications from individuals from underrepresented groups and provide workplace adjustments to accommodate disabilities. Internal candidates should apply through the Internal Career Site.

Manager, SEO – Royal Bank of Canada – Toronto, ON

Company: Royal Bank of Canada

Location: Toronto, ON

Expected salary:

Job date: Sat, 15 Mar 2025 01:00:42 GMT

Job description: Job SummaryJob DescriptionAbout RBCxRBCx pursues big, bold ideas and leverages RBC’s extensive experience, networks, and capital to help shape what’s next. Our four pillars – Banking, Capital, Platform, and Ventures – combine to support tech businesses of all sizes and stages, making us the go-to backer of Canadian innovation. Our people are our most valuable assets, so we invest deeply in ensuring RBCx isn’t just a place to work but a place to belong.What is the opportunity?This role is a unique hybrid of business and technical leader that operates as a subject matter expert with a specialized focus on Search Engine Optimization to support our banking and venture teams.You will act as a liaison between various technical and non-technical stakeholders to design and deliver high-quality, scalable SEO solutions. You must consistently display thought leadership, technical expertise, and the ability to manage cross-functional teams from project inception to completion.You will report to Senior Manager Marketing Technologies and deliver a high level of business performance, employee engagement, and drive sustainable value creation for the organization and our venture teams.What will you do?Provide SEO expertise to venture teams, including guidance on keyword research, content optimization, and backlink strategies.Ensure SEO strategies align with development processes and work closely with developers on site optimization and technical fixes.Manage and cultivate assigned relationships, expertly balancing stakeholder expectations and objectives with optimal, scalable solutions.Provide technical SEO expertise for internal partners such as assisting with site migrations, updating sitemaps, and implementing changes related to Core Web Vitals.Liaise with technical and non-technical stakeholders to gather and translate the appropriate amount of detail to accurately document and communicate requirements needed for clear execution.Conduct SEO audits and recommend optimizations for web pages, blogs, and other
digital assets.Leverage Conductor to perform keyword research, competitive analysis, and performance tracking.Stay on top of industry trends and best practices to determine potential improvements to upcoming and existing solutions.Collaborate on the creation of dashboards and reporting to track and communicate SEO performance.What do you need to succeed?
Must-have4+ years in SEO and digital marketing.Proficiency in SEO tools (e.g., Conductor, Google Search Console, SEMrush, Ahrefs).Familiarity with HTML, CSS, and JavaScript as it relates to SEO.Strong analytical skills and ability to translate data into actionable insights.Understanding of Core Web Vitals and web performance optimization techniques.Experience with local SEO and/or international SEO., including managing SEO strategies in multi-language or multi-region contexts.Nice to HaveKnowledge of website development processes and content management systems (e.g., WordPress, HubSpot). Familiarity with paid search campaigns and how they complement organic strategies.Experience with creating and optimizing content for current trends and limitations in AI, LLM generated content, voice search and structured data (e.g., schema markup).Familiarity with log file analysis to understand search engine crawling behavior.Experience with API integrations for SEO tools or data automation.Knowledge of SEO implications in site migrations and redesigns.Familiarity with data visualization tools such as Tableau or Power BI.What’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.Opportunities to work on innovative projects with venture teamsA comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensationLeaders who support your development through coaching and managing opportunitiesWork in a dynamic, collaborative, progressive, and high-performing teamFlexible work/life balance options#LI-POST#LI-SP#LI-RBCxJob Skills Brand Marketing, Communication, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Search Engine Optimization (SEO), Search EnginesAdditional Job DetailsAddress: 20 KING ST W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: PERSONAL & COMMERCIAL BANKINGJob Type: RegularPay Type: SalariedPosted Date: 2025-03-13Application Deadline: 2025-03-28Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

RBCx is seeking a Business and Technical Leader with expertise in Search Engine Optimization to support their banking and venture teams. The role involves providing SEO guidance, managing relationships, conducting audits, and staying up-to-date on industry trends. The successful candidate will have 4+ years of experience in SEO, proficiency in SEO tools, and familiarity with HTML, CSS, and JavaScript. Knowledge of website development processes, paid search campaigns, and content optimization trends is a plus. The position offers opportunities to work on innovative projects, a comprehensive Total Rewards Program, and a supportive work environment conducive to professional growth. RBC values inclusion and equal opportunity employment, striving to create a workplace based on respect, belonging, and opportunity for all.

Stripe – Full Stack Engineer, Growth & Seo – Toronto, ON

Company: Stripe

Location: Toronto, ON

Expected salary:

Job date: Fri, 14 Mar 2025 07:42:01 GMT

Job description: About StripeStripe is a financial infrastructure platform for businesses. Millions of companies-from the world’s largest enterprises to the most ambitious startups-use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.About the teamWPP is organized into two pillars, each of which is grouped into pods that focus on the central tenets of Stripe’s public mission. The Presence pillar creates industry-leading designs for Stripe’s front door surfaces, educates customers about the power of our platform, and drives our business success. The Platform pillar builds the internal machinery that powers these surfaces, and is responsible for making our websites fast, stable, and easy to modify.Together we design and build stripe.com and other sites that amount to what is, for many, their first impression of Stripe. As such, WPP offers exciting opportunities to have a major impact on Stripe’s success. We want to make every pixel count, we want it to be enthralling, and we want to help other Stripes seamlessly benefit from our systematic work.What you’ll doYou’ll build compelling, interactive content tooling and platforms that enhance user experience, foster user adoption, and maintain a high bar for craft and beauty. You’ll architect your work with rendering performance and scalability in mind, and implement abstractions that other engineers consume and build upon. At other times you’ll work closely with folks in our Presence group to scope and implement tooling and infrastructure that helps other people build pages using your code.Responsibilities

  • Develop and implement the tooling and platforms to support interactive content tools (e.g., calculators, generators, templates) that provide utility to current and prospective businesses.
  • Utilize a user-first mindset to implement feedback mechanisms for continuous improvement of content and product offerings.
  • Write code that wires together our translation management system, front-end components and content with scale and performance in mind.
  • Design and build integrations to third-party software and create seamless workflows across these tools to unleash their full potential to the rest of Stripe.
  • Work with a small team of technically sophisticated engineers who put users first.
  • Own solutions from end to end, managing complexity and engaging directly with stakeholders to think through everything from success metrics, to the ergonomics of individual APIs.

Who you areWe’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.Minimum requirements

  • 6+ years of backend and or full stack development experience, with emphasis on API design and/or reliability
  • Proven ability to stitch different services and processes together even if you have not worked with them before
  • Passion for engineering solutions focused around growth hacking & enablement
  • Experience in developing interactive tools and integrating them with existing systems.
  • Implement SEO & Growth best practices and optimize website content and structure to improve search engine visibility and user experience.
  • Collaborate with cross-functional teams, including marketing, content, and design, to implement Growth strategies and ensure website content aligns with Growth & SEO goals.
  • Excellent verbal and written communication
  • Understanding of how to build and manage scalable, resilient, and observable systems across the stack
  • You foster a healthy, inclusive, challenging, and supportive work environment with geographically distributed teams
  • Drive the creation of compelling, interactive content that enhances user experience, fosters user adoption, and maintains a high bar for craft and beauty.
  • Utilize a user-first mindset to implement feedback mechanisms for continuous improvement of content and product offerings.

Preferred qualifications.

  • Industry experience in fintech or a regulated industry
  • Experience crafting data-driven experiments to quickly test hypotheses
  • Understanding of SEO best practices
  • Internationalization & localization experience.
  • You’re interested in growth hacking.

Hybrid work at StripeThis role is available either in an office or a remote location (typically, 35+ miles or 56+ km from a Stripe office).Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.A remote location, in most cases, is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently or plan to live.Pay and benefitsThe annual salary range for this role in the primary location is C$134,400 – C$202,800. This range may change if you are hired in another location. For sales roles, the range provided is the role’s On Target Earnings (“OTE”) range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and specific location. Applicants interested in this role and who are not located in the primary location may request the annual salary range for their location during the interview process.Specific benefits and details about what compensation is included in the salary range listed above will vary depending on the applicant’s location and can be discussed in more detail during the interview process. Benefits/additional compensation for this role may include: equity, company bonus or sales commissions/bonuses; retirement plans; health benefits; and wellness stipends.Office locationsTorontoRemote locationsRemote in CanadaTeamDesignJob typeFull time

Senior SEO Specialist – Entain – Toronto, ON

Company: Entain

Location: Toronto, ON

Expected salary:

Job date: Wed, 19 Mar 2025 23:02:15 GMT

Job description: Company DescriptionWe’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30+ well-known brands and over 29,000 people, but we all play for the same team. When we win, we win together.Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.We are looking for an experienced Senior SEO Specialist to lead the development and execution of a comprehensive SEO strategy, optimizing content, and ensuring our digital presence is maximized for organic traffic. This role requires a unique blend of technical SEO expertise, strategic content planning, and a strong passion for sports. Experience with sports betting content is a significant asset.Job DescriptionKey ResponsibilitiesDevelop and implement a robust SEO strategy tailored to sports, casino and betting content, focusing on organic traffic growth and engagement.Conduct in-depth keyword research, competitor analysis, and audience insights to guide content planning and optimization efforts.Collaborate with content creators, editors, and writers to ensure all published content aligns with SEO best practices.Optimize existing web pages, including metadata, schema markup, internal linking, and overall site structure for maximum visibility.Monitor and analyze site performance using tools such as Google Search Console, SEMrush, Ahrefs, and Google Analytics, providing data-driven recommendations.Implement and oversee technical SEO improvements, including site speed optimization, crawlability, and structured data implementation.Identify and resolve SEO-related technical issuesStay current with the latest SEO trends, Google algorithm updates, and sports industry developments to maintain a competitive edge.Manage WordPress or other CMS platforms, ensuring seamless content publishing and optimization.Lead and coordinate marketing operations efforts, including managing campaigns and aligning them with SEO goals.Identify new opportunities for content growth, including evergreen pages, betting odds guides, and major sports event coverage.AI & Innovation: Experience experimenting with AI tools and AI agents to enhance SEO workflows, content creation, and overall productivity.Work closely with social media and digital marketing teams to ensure a holistic approach to traffic generation.QualificationsSpecialist Skils and ExperienceMinimum of 5 years of experience in SEO strategy, digital marketing, or content planning with a proven ability to drive organic growth.Deep knowledge of North American sports, with expertise in sports betting being a strong asset.Strong understanding of on-page, off-page, and technical SEO principles.Hands-on experience with technical SEO, including crawlability, site structure, page speed optimization, and structured data.Experience with WordPress or similar CMS platforms is mandatory.Proficiency in SEO tools such as Google Search Console, SEMrush, Ahrefs as well as Google AnalyticsExcellent analytical skills with the ability to translate data insights into actionable strategies.Experience in content planning and editorial strategy, ensuring alignment with search trends and user intent.Strong project management and organizational skills, with the ability to handle multiple tasks in a fast-paced environment.Ability to leverage AI-driven insights for optimizing content strategy, automating repetitive tasks, and improving marketing efficiency.Background in sports journalism, content marketing, or digital media is highly desirable.Experience working in marketing operations, including campaign management, is a plus.Competencies / Behaviour’sStrategic Thinking: Ability to develop and execute long-term SEO strategies to drive sustained traffic growth.Collaboration: Strong team player with excellent communication skills, able to work cross-functionally with content, marketing, and development teams.Analytical Mindset: Data-driven approach to problem-solving and decision-making.Attention to Detail: Ensuring accuracy and quality in content optimization and SEO execution.Adaptability: Ability to stay ahead of industry changes and apply new SEO trends and technologies.Leadership: Ability to guide and mentor content teams on SEO best practices and drive a culture of continuous improvement.What you’ll need to be successfulA strong ability to take ownership of SEO strategies and deliver measurable results in organic traffic growth.The capability to manage multiple projects simultaneously while maintaining attention to detail.A proactive approach to identifying SEO opportunities and solving technical challenges.Effective communication skills to collaborate with cross-functional teams and educate stakeholders on SEO best practices.A passion for sports and a deep understanding of how sports fans engage with content.A drive for continuous learning and improvement in the ever-evolving landscape of SEO and digital marketing.Additional InformationDiversity and equal opportunities:As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.Where appropriate, we will make reasonable adjustments to ensure the application process and role is fair for all candidates.We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work.Our diverse internal networks provide the support for you to express your views and make a positive difference.At Entain, we do what’s right. It’s one of our core values and that’s why we’re taking the lead when it comes to creating a diverse, equitable and inclusive future – for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.

Entain is a global company focused on betting, gaming, and interactive entertainment. They are seeking a Senior SEO Specialist with experience in optimizing sports, casino, and betting content. The role requires expertise in technical SEO, content planning, and a passion for sports. Responsibilities include developing and implementing SEO strategies, collaborating with content creators, optimizing web pages, monitoring site performance, and staying current with industry trends. Qualifications include a minimum of 5 years of SEO experience, knowledge of North American sports and sports betting, proficiency in SEO tools, and strong analytical skills. The successful candidate will need to demonstrate strategic thinking, collaboration, analytical mindset, attention to detail, adaptability, and leadership skills. Entain promotes diversity and equal opportunities in the workplace, providing a safe and inclusive culture for all employees.