Digital Marketing SEO / SEM Specialist Needed – Home Painters Toronto – Toronto, ON

Company: Home Painters Toronto

Location: Toronto, ON

Expected salary:

Job date: Sat, 29 Mar 2025 01:46:39 GMT

Job description: We at Home Painters Toronto Inc. are an entrepreneurial residential painting company which has been in business for over 30 years.In the last 8 years we have experienced tremendous growth and we are currently looking for a digital marketing specialist to manage our online prescence.We are passionate about the client experience, and in love with the idea of making our client’s dreams come true through the betterment of their home. Simply put, we paint homeowners dreams!Our values include:P rideA ccountabilityI nitiativeN o EgosT eamworkE volvingR espectfulS atisfactionWe are looking for a digital marketing SEO expert evolve and grow into something greater and look at HPT as your home for the future!We have won numerous company awards including ranked on Canadian Business Profit 500 list three years in a row, a nominee for Ernst and Young Entrepreneur of the Year, HomeStars best in class 3 years in a row, and several more. So you MUST be willing to grow, adapt, be able to pivot quickly, and be a self starter.Must Haves:

  • At least 3 years of experience managing digital marketing campaigns.
  • Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns.
  • Experience with copy-writing and writing blog articles.
  • Experience in optimizing landing pages and user funnels.
  • Experience with website platforms such as WordPress and WP bakery plugin
  • Experience using the Google Ads platform (Search, Display, Shopping, Video, Remarketing).
  • Excellent communication skills with an ability to clearly explain complex ideas verbally and in writing.
  • Strong attention to detail and project management skills.
  • Works well under pressure and can manage multiple tasks under time constraints.
  • Google Ads and Analytics Certifications.
  • Facebook Ads Blueprint Certification.
  • Extensive experience with Google Analytics, Google Webmaster Tools and Google Search Console.

Nice to haves:

  • Graphics knowledge
  • WordPress + WP bakery plugin experience
  • Experience running Facebook Ad campaigns using the Facebook Ad Manager / Power Editor.
  • CRM experience such as Infusionsoft, Zoho
  • Understanding of Google Tag Manager.

Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, email, social media and/or display advertising campaigns.
  • A strategy for content marketing campaigns, including determining what to write about, proofreading the copy of writers and also occasionally write articles if needed.
  • Create a strategy for email marketing campaigns, including writing email copy.
  • Organize, build and maintain a social media presence.
  • Track, monitor and ensure that campaigns are delivering against all KPIs by reporting on campaign performance.
  • Execute conversion rate optimization (CRO) strategies with UX design, landing page design, a/b testing, multivariate testing, marketing automation and email marketing with successful results.
  • Monitor industry changes and developments in digital marketing.
  • Work closely with the owner to ensure the companies marketing plan is being executed efficiently and successfully.

In order to be considered for this position, please:1) Send your resume2) A cover letter stating ” Why you think you will be a good fit at Home Painters Toronto? “.

Home Painters Toronto Inc. is a residential painting company with over 30 years of experience. They are currently seeking a digital marketing specialist to manage their online presence. The company values pride, accountability, initiative, no egos, teamwork, evolving, respectful, and satisfaction. The ideal candidate should have experience in SEO, managing digital marketing campaigns, copywriting, optimizing landing pages, and using Google Ads and Analytics. Responsibilities include planning and executing digital marketing campaigns, content marketing, email marketing, social media management, and monitoring campaign performance. Those interested in the position should submit a resume and cover letter explaining why they would be a good fit for the company.

Digital Marketing SEO / SEM Specialist Needed – Home Painters Toronto – Toronto, ON

Company: Home Painters Toronto

Location: Toronto, ON

Expected salary:

Job date: Sat, 29 Mar 2025 23:37:41 GMT

Job description: We at Home Painters Toronto Inc. are an entrepreneurial residential painting company which has been in business for over 30 years.In the last 8 years we have experienced tremendous growth and we are currently looking for a digital marketing specialist to manage our online prescence.We are passionate about the client experience, and in love with the idea of making our client’s dreams come true through the betterment of their home. Simply put, we paint homeowners dreams!Our values include:P rideA ccountabilityI nitiativeN o EgosT eamworkE volvingR espectfulS atisfactionWe are looking for a digital marketing SEO expert evolve and grow into something greater and look at HPT as your home for the future!We have won numerous company awards including ranked on Canadian Business Profit 500 list three years in a row, a nominee for Ernst and Young Entrepreneur of the Year, HomeStars best in class 3 years in a row, and several more. So you MUST be willing to grow, adapt, be able to pivot quickly, and be a self starter.Must Haves:

  • At least 3 years of experience managing digital marketing campaigns.
  • Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns.
  • Experience with copy-writing and writing blog articles.
  • Experience in optimizing landing pages and user funnels.
  • Experience with website platforms such as WordPress and WP bakery plugin
  • Experience using the Google Ads platform (Search, Display, Shopping, Video, Remarketing).
  • Excellent communication skills with an ability to clearly explain complex ideas verbally and in writing.
  • Strong attention to detail and project management skills.
  • Works well under pressure and can manage multiple tasks under time constraints.
  • Google Ads and Analytics Certifications.
  • Facebook Ads Blueprint Certification.
  • Extensive experience with Google Analytics, Google Webmaster Tools and Google Search Console.

Nice to haves:

  • Graphics knowledge
  • WordPress + WP bakery plugin experience
  • Experience running Facebook Ad campaigns using the Facebook Ad Manager / Power Editor.
  • CRM experience such as Infusionsoft, Zoho
  • Understanding of Google Tag Manager.

Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, email, social media and/or display advertising campaigns.
  • A strategy for content marketing campaigns, including determining what to write about, proofreading the copy of writers and also occasionally write articles if needed.
  • Create a strategy for email marketing campaigns, including writing email copy.
  • Organize, build and maintain a social media presence.
  • Track, monitor and ensure that campaigns are delivering against all KPIs by reporting on campaign performance.
  • Execute conversion rate optimization (CRO) strategies with UX design, landing page design, a/b testing, multivariate testing, marketing automation and email marketing with successful results.
  • Monitor industry changes and developments in digital marketing.
  • Work closely with the owner to ensure the companies marketing plan is being executed efficiently and successfully.

In order to be considered for this position, please:1) Send your resume2) A cover letter stating ” Why you think you will be a good fit at Home Painters Toronto? “.

Home Painters Toronto Inc. is an established residential painting company with over 30 years of experience. They are seeking a digital marketing specialist to manage their online presence and help grow the business further. The company values a positive client experience and takes pride in turning homeowners’ dreams into reality. The ideal candidate should have at least 3 years of digital marketing experience, including SEO/SEM, email, social media, and display advertising campaigns. Additional certifications and experience with website platforms and analytics tools are also preferred. Responsibilities include planning and executing digital marketing strategies, managing content and social media, and monitoring campaign performance. Interested candidates should submit a resume and cover letter explaining why they would be a good fit for the company.

SEO Analyst – Home Depot – Toronto, ON

Company: Home Depot

Location: Toronto, ON

Expected salary:

Job date: Fri, 28 Mar 2025 05:36:17 GMT

Job description: With a career at The Home Depot, you can be yourself and also be part of something bigger.Position Overview:The SEO Analyst role supports the overall vision for digital marketing for The Home Depot Canada by attracting quality organic search traffic to our website for lead generation, engagement and revenue. This includes supporting the SEO strategy and research by doing competitive website analysis, gap assessment and landing page optimization for the Home Depot Canada website.Key Responsibilities:Research and Implementation

  • Perform keyword research to optimize existing content and uncover new opportunities to increase SEO traffic
  • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
  • Research and analyze competitor link building activities and SERP (Search Engine Result Pages) results
  • Implement link building strategy and campaigns for homedepot.ca

Partnering

  • Work with all content creators (Online Experience/Marketing/Digital Production teams) to optimize existing content and produce new content with the most SEO value to THD Canada
  • Work with PR/ Marketing team to maximize link building gains and prioritize outreach activities
  • Work with the Product Management and Technology teams to ensure SEO best practices in newly developed and existing code
  • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

Reporting and Project Management

  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance
  • Communicate to team and management on project development, timelines, and results

Competencies:

  • Collaborates
  • Action Oriented
  • Drives Results
  • Communicates Effectively
  • Plans and Aligns

Skills:

  • Strong analytical and interpersonal skills
  • Organizational skills
  • Problem-solving and critical thinking skills
  • Data Analysis
  • Project management

Direct Manager/Direct Reports:

  • Reports to Senior Manager of SEO

Travel Requirements:

  • Limited
  • Travel to Toronto Store Support Location when needed

Physical Requirements:

  • Extended Sitting
  • Repetitive Tasks

Hybrid Work:

  • Remote
  • Travel to store locations as needed.

Working Conditions:

  • Working in an office setting: computer work, camera on virtual meetings, taking support calls

Minimum Education:

  • University/College degree in a related area of study, or equivalent experience.

Minimum Years of Work Experience:

  • 2-5 years experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

Minimum Leadership Experience:

  • None

Certifications:

  • None

Other Requirements/Assets:

  • Experience with website analysis using a variety of analytics tools including Google Analytics, Adobe Omniture
  • Experience working with popular SEO-industry tools (BrightEdge, Conductor, Google Keyword Planner, AWR Cloud, Botify, Moz, Ahrefs, ScreamingFrog etc.)
  • Experience working with Content Management System (CMS) and building/administering content in CMS environments
  • Advanced capability in MS PowerPoint, Excel, Word, Outlook
  • Bilingual (English/French) will be considered an asset.

The Home Depot Canada is looking for an SEO Analyst to help attract organic search traffic to their website. The role involves conducting keyword research, analyzing competitor activities, and implementing SEO strategies. The analyst will work with various teams to optimize content, maximize link building gains, and ensure SEO best practices are followed. Skills required include analytical, problem-solving, and project management skills. The role reports to the Senior Manager of SEO and requires 2-5 years of experience in SEO and SEM. The analyst should have experience with analytics tools, SEO industry tools, and CMS environments. A university degree is preferred, and bilingualism (English/French) is considered an asset.

Senior Market Manager, SEO & SEM – Telus – Toronto, ON

Company: Telus

Location: Toronto, ON

Expected salary: $90000 – 134000 per year

Job date: Sat, 29 Mar 2025 08:52:02 GMT

Job description: DescriptionJoin our team and what we’ll accomplish togetherTELUS Health is empowering every person to live their healthiest life. Guided by our vision, we are leveraging the power of our leading edge technology and focusing on the uniqueness of each individual to create the future of health. As a global-leading health and well-being provider – encompassing physical, mental and financial health – TELUS Health is improving health outcomes for consumers, patients, healthcare professionals, employers and employees.
As the Senior Marketing Manager, Search, you’ll play a crucial role in driving our global search presence and performance. You’ll lead our efforts in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) across organic and paid channels, helping us connect with employers and partners worldwide. Together, we’ll drive demand, increase brand visibility and encourage meaningful engagement with our target audiences.What you’ll do

  • Develop and execute comprehensive global SEO and SEM strategies aligned with TELUS Health’s business objectives
  • Manage and optimize organic search performance across TELUS Health digital properties including AI-driven search optimization to adapt to shifting audience behaviours
  • Audit search performance of acquired companies and build organic and paid plans to support traffic migration
  • Plan, implement, and monitor paid search campaigns across various platforms (e.g., Google Ads, Bing Ads)
  • Conduct keyword research and competitor analysis across multiple geographies to inform search strategies, optimize content development and find growth opportunities to stay ahead in the market
  • Collaborate with content, web development and analytics teams to optimize on-page and technical SEO elements
  • Develop and maintain SEO best practices documentation and guidelines for internal teams
  • Analyze search performance data and prepare regular reports on KPIs, insights and recommendations
  • Stay up-to-date with the latest search engine algorithms, industry trends and best practices
  • Manage relationships with external agencies and vendors related to search marketing initiatives
  • Mentor and guide junior team members in SEO and SEM practices

QualificationsWhat you bring

  • Bachelor’s degree in Marketing, Digital Media or a related field
  • 7+ years of experience in digital marketing with a strong focus on SEO and SEM
  • Proven track record of developing and implementing successful search strategies for global brands
  • Strong business acumen with an ability to evaluate ideas against business needs and success criteria
  • In-depth knowledge of SEO best practices, search engine algorithms and ranking factors
  • Expertise in paid search advertising platforms, including Google Ads and Bing Ads
  • Strong analytical skills with experience using SEO tools (e.g., SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics)
  • Excellent project management, communication and presentation skills
  • Ability to work collaboratively in a fast-paced, cross-functional environment

Salary Range: $90,000-$134,000Performance Bonus or Sales Incentive Plan: 15%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role’s requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more …

Please note that the compensation shown in the job posting may be subject to change in 2025.A bit about usWe’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.Sales and MarketingHelp us, help our customers make a real connectionWe are honoured to be recognized$14.7 billion
TELUS’s annual revenue$4.8 billion
The brand value that TELUS brings12
Consecutive years our annual dividend payment has increasedAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.

TELUS Health is looking for a Senior Marketing Manager, Search to drive global search presence and performance for the company. Responsibilities include developing and executing SEO and SEM strategies, optimizing organic search performance, managing paid search campaigns, analyzing data, and staying current with industry trends. The ideal candidate will have a Bachelor’s degree in Marketing or related field, 7+ years of digital marketing experience, and expertise in SEO and SEM. The salary range is $90,000-$134,000 with additional benefits such as performance bonuses, flexible work options, and career growth opportunities. TELUS is committed to diversity and inclusion, offering accommodations for applicants with disabilities during the recruitment process.

Marketing, Senior Advisor SEO – Intact Financial – Toronto, ON

Company: Intact Financial

Location: Toronto, ON

Expected salary:

Job date: Sat, 22 Mar 2025 05:05:47 GMT

Job description: Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.About the roleJob Title: Marketing, Senior Advisor SEOJob Summary:As a Marketing Advisor specializing in SEO, you will be the architect behind our client-facing websites, ensuring they meet customer needs and drive business growth. Your role is pivotal in analyzing market demands, crafting and executing SEO strategies to enhance product discoverability, and ensuring our dominance in the SERPs.You will spearhead the SEO roadmap, lead feasibility studies, and implement complex, innovative strategies. Your extensive knowledge of SEO and digital marketing will be critical in planning and executing high-impact projects. Collaboration is key, as you will frequently engage with stakeholders across various departments. Strong interpersonal skills are essential. As a specialist advisor and subject matter expert, you will be the go-to resource for all SEO-related topics.You’ll be joining a dynamic growth marketing team, working alongside growth strategists, paid media experts, CRO specialists, and SEO content strategists, all driven by a high pace, innovation, and a commitment to outperformance for all our IFC brands.Key Responsibilities:Develop and implement SEO strategies to improve search engine rankings, website traffic, and conversion rates on our key websites: belairdirect.com and intact.ca.Analyze and address drops in organic performance, providing practical solutions and data-driven recommendations.Conduct regular SEO audits, monitor results, and present key findings to executives and partners.Monitor website performance, keyword relevance, competitive landscape, and market trends.Use analytics tools (e.g., Google Analytics, Google Search Console, SEMrush) to track and report on SEO performance.Possess a strong technical understanding of web and SEO aspects (indexing, browser rendering, HTML servers, JavaScript, CMS operation, ranking factors).Manage and enhance quality backlinks to strengthen site authority.Optimize website structure, including information architecture, meta tags, XML sitemaps, redirects, page load speed, and mobile compatibility.Improve content relevance and optimize targeted keywords and user intent.Collaborate with teams and stakeholders to align organic and paid marketing efforts and develop SEO-SEM synergies for profitable results across all channels.Promote SEO best practices among executives and other team members, such as paid marketers, CRO, developers, designers, content managers, and external partners.Qualifications:6 years of experience in SEO and performance marketing with proven success in optimization and business results.In-depth knowledge of performance marketing, conversion, and acquisition techniques; experience in conversion rate optimization (CRO) is a plus.Proficiency with SEO tools (e.g., Google Search Console, Brightedge, Siteimprove, SEMrush) and analytics tools (e.g., Adobe Analytics, Google Analytics).Strong data analysis skills to guide strategic decisions.Ability to explain technical concepts to non-experts and communicate effectively.High interest in new generative AI tools (ChatGPT, Gemini, Claude, Perplexity, Copilot, etc.).Project management skills and the ability to manage multiple priorities.Solution-oriented, innovative mindset with the ability to challenge the status quo.No Canadian work experience required however must be eligible to work in Canada.For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.#LI-HybridWhat we offerOur hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.Working here means you’ll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:A financial rewards program that recognizes your successAn industry leading Employee Share Purchase Plan; we match 50% of net shares purchasedAn extensive flex pension and benefits package, with access to virtual healthcareFlexible work arrangementsPossibility to purchase up to 5 extra days off per yearAn annual wellness account that promotes an active and healthy lifestyleAccess to tools and resources to support physical and mental health, embracing change and connecting with colleaguesA dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programsInclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunitiesInspiring leaders and colleagues who will lift you up and help you growA Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.We are an equal opportunity employerAt Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.

Intact values employees and promises support, opportunities, and financial rewards in exchange for dedication to their work. They are seeking a Marketing Senior Advisor SEO to lead SEO strategies, analyze performance, and collaborate with various departments. The role requires extensive experience in SEO and performance marketing, proficiency with SEO tools and analytics, and strong communication skills. Intact offers a hybrid work model, competitive benefits, wellness initiatives, and a commitment to diversity and inclusion. They encourage applications from individuals from underrepresented groups and provide workplace adjustments to accommodate disabilities. Internal candidates should apply through the Internal Career Site.

Manager, SEO – Royal Bank of Canada – Toronto, ON

Company: Royal Bank of Canada

Location: Toronto, ON

Expected salary:

Job date: Sat, 15 Mar 2025 01:00:42 GMT

Job description: Job SummaryJob DescriptionAbout RBCxRBCx pursues big, bold ideas and leverages RBC’s extensive experience, networks, and capital to help shape what’s next. Our four pillars – Banking, Capital, Platform, and Ventures – combine to support tech businesses of all sizes and stages, making us the go-to backer of Canadian innovation. Our people are our most valuable assets, so we invest deeply in ensuring RBCx isn’t just a place to work but a place to belong.What is the opportunity?This role is a unique hybrid of business and technical leader that operates as a subject matter expert with a specialized focus on Search Engine Optimization to support our banking and venture teams.You will act as a liaison between various technical and non-technical stakeholders to design and deliver high-quality, scalable SEO solutions. You must consistently display thought leadership, technical expertise, and the ability to manage cross-functional teams from project inception to completion.You will report to Senior Manager Marketing Technologies and deliver a high level of business performance, employee engagement, and drive sustainable value creation for the organization and our venture teams.What will you do?Provide SEO expertise to venture teams, including guidance on keyword research, content optimization, and backlink strategies.Ensure SEO strategies align with development processes and work closely with developers on site optimization and technical fixes.Manage and cultivate assigned relationships, expertly balancing stakeholder expectations and objectives with optimal, scalable solutions.Provide technical SEO expertise for internal partners such as assisting with site migrations, updating sitemaps, and implementing changes related to Core Web Vitals.Liaise with technical and non-technical stakeholders to gather and translate the appropriate amount of detail to accurately document and communicate requirements needed for clear execution.Conduct SEO audits and recommend optimizations for web pages, blogs, and other
digital assets.Leverage Conductor to perform keyword research, competitive analysis, and performance tracking.Stay on top of industry trends and best practices to determine potential improvements to upcoming and existing solutions.Collaborate on the creation of dashboards and reporting to track and communicate SEO performance.What do you need to succeed?
Must-have4+ years in SEO and digital marketing.Proficiency in SEO tools (e.g., Conductor, Google Search Console, SEMrush, Ahrefs).Familiarity with HTML, CSS, and JavaScript as it relates to SEO.Strong analytical skills and ability to translate data into actionable insights.Understanding of Core Web Vitals and web performance optimization techniques.Experience with local SEO and/or international SEO., including managing SEO strategies in multi-language or multi-region contexts.Nice to HaveKnowledge of website development processes and content management systems (e.g., WordPress, HubSpot). Familiarity with paid search campaigns and how they complement organic strategies.Experience with creating and optimizing content for current trends and limitations in AI, LLM generated content, voice search and structured data (e.g., schema markup).Familiarity with log file analysis to understand search engine crawling behavior.Experience with API integrations for SEO tools or data automation.Knowledge of SEO implications in site migrations and redesigns.Familiarity with data visualization tools such as Tableau or Power BI.What’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.Opportunities to work on innovative projects with venture teamsA comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensationLeaders who support your development through coaching and managing opportunitiesWork in a dynamic, collaborative, progressive, and high-performing teamFlexible work/life balance options#LI-POST#LI-SP#LI-RBCxJob Skills Brand Marketing, Communication, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Search Engine Optimization (SEO), Search EnginesAdditional Job DetailsAddress: 20 KING ST W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: PERSONAL & COMMERCIAL BANKINGJob Type: RegularPay Type: SalariedPosted Date: 2025-03-13Application Deadline: 2025-03-28Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

RBCx is seeking a Business and Technical Leader with expertise in Search Engine Optimization to support their banking and venture teams. The role involves providing SEO guidance, managing relationships, conducting audits, and staying up-to-date on industry trends. The successful candidate will have 4+ years of experience in SEO, proficiency in SEO tools, and familiarity with HTML, CSS, and JavaScript. Knowledge of website development processes, paid search campaigns, and content optimization trends is a plus. The position offers opportunities to work on innovative projects, a comprehensive Total Rewards Program, and a supportive work environment conducive to professional growth. RBC values inclusion and equal opportunity employment, striving to create a workplace based on respect, belonging, and opportunity for all.

Stripe – Full Stack Engineer, Growth & Seo – Toronto, ON

Company: Stripe

Location: Toronto, ON

Expected salary:

Job date: Fri, 14 Mar 2025 07:42:01 GMT

Job description: About StripeStripe is a financial infrastructure platform for businesses. Millions of companies-from the world’s largest enterprises to the most ambitious startups-use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.About the teamWPP is organized into two pillars, each of which is grouped into pods that focus on the central tenets of Stripe’s public mission. The Presence pillar creates industry-leading designs for Stripe’s front door surfaces, educates customers about the power of our platform, and drives our business success. The Platform pillar builds the internal machinery that powers these surfaces, and is responsible for making our websites fast, stable, and easy to modify.Together we design and build stripe.com and other sites that amount to what is, for many, their first impression of Stripe. As such, WPP offers exciting opportunities to have a major impact on Stripe’s success. We want to make every pixel count, we want it to be enthralling, and we want to help other Stripes seamlessly benefit from our systematic work.What you’ll doYou’ll build compelling, interactive content tooling and platforms that enhance user experience, foster user adoption, and maintain a high bar for craft and beauty. You’ll architect your work with rendering performance and scalability in mind, and implement abstractions that other engineers consume and build upon. At other times you’ll work closely with folks in our Presence group to scope and implement tooling and infrastructure that helps other people build pages using your code.Responsibilities

  • Develop and implement the tooling and platforms to support interactive content tools (e.g., calculators, generators, templates) that provide utility to current and prospective businesses.
  • Utilize a user-first mindset to implement feedback mechanisms for continuous improvement of content and product offerings.
  • Write code that wires together our translation management system, front-end components and content with scale and performance in mind.
  • Design and build integrations to third-party software and create seamless workflows across these tools to unleash their full potential to the rest of Stripe.
  • Work with a small team of technically sophisticated engineers who put users first.
  • Own solutions from end to end, managing complexity and engaging directly with stakeholders to think through everything from success metrics, to the ergonomics of individual APIs.

Who you areWe’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.Minimum requirements

  • 6+ years of backend and or full stack development experience, with emphasis on API design and/or reliability
  • Proven ability to stitch different services and processes together even if you have not worked with them before
  • Passion for engineering solutions focused around growth hacking & enablement
  • Experience in developing interactive tools and integrating them with existing systems.
  • Implement SEO & Growth best practices and optimize website content and structure to improve search engine visibility and user experience.
  • Collaborate with cross-functional teams, including marketing, content, and design, to implement Growth strategies and ensure website content aligns with Growth & SEO goals.
  • Excellent verbal and written communication
  • Understanding of how to build and manage scalable, resilient, and observable systems across the stack
  • You foster a healthy, inclusive, challenging, and supportive work environment with geographically distributed teams
  • Drive the creation of compelling, interactive content that enhances user experience, fosters user adoption, and maintains a high bar for craft and beauty.
  • Utilize a user-first mindset to implement feedback mechanisms for continuous improvement of content and product offerings.

Preferred qualifications.

  • Industry experience in fintech or a regulated industry
  • Experience crafting data-driven experiments to quickly test hypotheses
  • Understanding of SEO best practices
  • Internationalization & localization experience.
  • You’re interested in growth hacking.

Hybrid work at StripeThis role is available either in an office or a remote location (typically, 35+ miles or 56+ km from a Stripe office).Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.A remote location, in most cases, is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently or plan to live.Pay and benefitsThe annual salary range for this role in the primary location is C$134,400 – C$202,800. This range may change if you are hired in another location. For sales roles, the range provided is the role’s On Target Earnings (“OTE”) range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and specific location. Applicants interested in this role and who are not located in the primary location may request the annual salary range for their location during the interview process.Specific benefits and details about what compensation is included in the salary range listed above will vary depending on the applicant’s location and can be discussed in more detail during the interview process. Benefits/additional compensation for this role may include: equity, company bonus or sales commissions/bonuses; retirement plans; health benefits; and wellness stipends.Office locationsTorontoRemote locationsRemote in CanadaTeamDesignJob typeFull time

Senior SEO Specialist – Entain – Toronto, ON

Company: Entain

Location: Toronto, ON

Expected salary:

Job date: Wed, 19 Mar 2025 23:02:15 GMT

Job description: Company DescriptionWe’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30+ well-known brands and over 29,000 people, but we all play for the same team. When we win, we win together.Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.We are looking for an experienced Senior SEO Specialist to lead the development and execution of a comprehensive SEO strategy, optimizing content, and ensuring our digital presence is maximized for organic traffic. This role requires a unique blend of technical SEO expertise, strategic content planning, and a strong passion for sports. Experience with sports betting content is a significant asset.Job DescriptionKey ResponsibilitiesDevelop and implement a robust SEO strategy tailored to sports, casino and betting content, focusing on organic traffic growth and engagement.Conduct in-depth keyword research, competitor analysis, and audience insights to guide content planning and optimization efforts.Collaborate with content creators, editors, and writers to ensure all published content aligns with SEO best practices.Optimize existing web pages, including metadata, schema markup, internal linking, and overall site structure for maximum visibility.Monitor and analyze site performance using tools such as Google Search Console, SEMrush, Ahrefs, and Google Analytics, providing data-driven recommendations.Implement and oversee technical SEO improvements, including site speed optimization, crawlability, and structured data implementation.Identify and resolve SEO-related technical issuesStay current with the latest SEO trends, Google algorithm updates, and sports industry developments to maintain a competitive edge.Manage WordPress or other CMS platforms, ensuring seamless content publishing and optimization.Lead and coordinate marketing operations efforts, including managing campaigns and aligning them with SEO goals.Identify new opportunities for content growth, including evergreen pages, betting odds guides, and major sports event coverage.AI & Innovation: Experience experimenting with AI tools and AI agents to enhance SEO workflows, content creation, and overall productivity.Work closely with social media and digital marketing teams to ensure a holistic approach to traffic generation.QualificationsSpecialist Skils and ExperienceMinimum of 5 years of experience in SEO strategy, digital marketing, or content planning with a proven ability to drive organic growth.Deep knowledge of North American sports, with expertise in sports betting being a strong asset.Strong understanding of on-page, off-page, and technical SEO principles.Hands-on experience with technical SEO, including crawlability, site structure, page speed optimization, and structured data.Experience with WordPress or similar CMS platforms is mandatory.Proficiency in SEO tools such as Google Search Console, SEMrush, Ahrefs as well as Google AnalyticsExcellent analytical skills with the ability to translate data insights into actionable strategies.Experience in content planning and editorial strategy, ensuring alignment with search trends and user intent.Strong project management and organizational skills, with the ability to handle multiple tasks in a fast-paced environment.Ability to leverage AI-driven insights for optimizing content strategy, automating repetitive tasks, and improving marketing efficiency.Background in sports journalism, content marketing, or digital media is highly desirable.Experience working in marketing operations, including campaign management, is a plus.Competencies / Behaviour’sStrategic Thinking: Ability to develop and execute long-term SEO strategies to drive sustained traffic growth.Collaboration: Strong team player with excellent communication skills, able to work cross-functionally with content, marketing, and development teams.Analytical Mindset: Data-driven approach to problem-solving and decision-making.Attention to Detail: Ensuring accuracy and quality in content optimization and SEO execution.Adaptability: Ability to stay ahead of industry changes and apply new SEO trends and technologies.Leadership: Ability to guide and mentor content teams on SEO best practices and drive a culture of continuous improvement.What you’ll need to be successfulA strong ability to take ownership of SEO strategies and deliver measurable results in organic traffic growth.The capability to manage multiple projects simultaneously while maintaining attention to detail.A proactive approach to identifying SEO opportunities and solving technical challenges.Effective communication skills to collaborate with cross-functional teams and educate stakeholders on SEO best practices.A passion for sports and a deep understanding of how sports fans engage with content.A drive for continuous learning and improvement in the ever-evolving landscape of SEO and digital marketing.Additional InformationDiversity and equal opportunities:As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.Where appropriate, we will make reasonable adjustments to ensure the application process and role is fair for all candidates.We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work.Our diverse internal networks provide the support for you to express your views and make a positive difference.At Entain, we do what’s right. It’s one of our core values and that’s why we’re taking the lead when it comes to creating a diverse, equitable and inclusive future – for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.

Entain is a global company focused on betting, gaming, and interactive entertainment. They are seeking a Senior SEO Specialist with experience in optimizing sports, casino, and betting content. The role requires expertise in technical SEO, content planning, and a passion for sports. Responsibilities include developing and implementing SEO strategies, collaborating with content creators, optimizing web pages, monitoring site performance, and staying current with industry trends. Qualifications include a minimum of 5 years of SEO experience, knowledge of North American sports and sports betting, proficiency in SEO tools, and strong analytical skills. The successful candidate will need to demonstrate strategic thinking, collaboration, analytical mindset, attention to detail, adaptability, and leadership skills. Entain promotes diversity and equal opportunities in the workplace, providing a safe and inclusive culture for all employees.

Global Search Engine Optimization (SEO) Manager – Arcadis – Toronto, ON

Company: Arcadis

Location: Toronto, ON

Expected salary:

Job date: Tue, 18 Mar 2025 07:41:44 GMT

Job description: Job Description:Arcadis is the world’s leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets.We are more than 36,000 people, in over 70 countries, dedicated to improving quality of life. Everyone has an important role to play. With the power of many curious minds, together we can solve the world’s most complex challenges and deliver more impact together.Role description:Raise brand awareness and augment business growth by developing and implementing high-impact SEO strategies. This is a Global Role, Location Agnostic.This role is critical in driving Arcadis’ online visibility and organic business growth by ensuring that we maintain a competitive edge in international search engine performance. As an SEO Manager, you will be at the forefront of delivering measurable results by scaling SEO strategies globally and within target market sectors and regions.Reports to Global Performance Marketing Director; part of the Digital Marketing Centre of ExcellenceRole accountabilities:Develop and execute global and priority region SEO strategies

  • Lead the development of the overall SEO strategy for Arcadis, creating a measurable plan that enhances the SEO performance of Arcadis’ website inclusive of technical SEO, keyword strategy, content optimization, and authority-building efforts.
  • Improve search performance for Arcadis’ relevant themes and keywords to generate demand, drive brand awareness, and increase website traffic.

Analyze and optimize SEO performance

  • Maximize organic traffic and improve SERP rankings for Arcadis’ priority sectors and solutions.
  • Ensure the global and regional application of SEO best practices.
  • Oversee the implementation of structured SEO programs to drive consistent and measurable results.
  • Lead on reviewing SEO data, providing actionable insights, and plans to continuously improve SEO performance and inform our overall digital marketing strategy.
  • Conduct thorough research on trends, monitor channel performance, and analyze competitor activity to stay ahead of the curve.

Provide domain expertise and leadership

  • Lead a team of SEO specialists working on on and off-page SEO implementation.
  • Bring domain expertise into collaborations with content creators across the Marketing and Communications function to ensure SEO is front-of-mind when creating content strategies.
  • Work hand in hand with the paid search team to align SEM strategies.
  • Provide training, domain expertise, and guidance to the global digital content team, ensuring SEO is embedded in digital content creation processes.
  • Act as a business partner, liaising with and educating business stakeholders regarding SEO optimization to enhance the performance of digital content in support of growth objectives.

Enhance operational processes and establish SEO governance

  • Develop and refine operational frameworks, guidelines, and training materials to ensure consistency and the efficient adoption of SEO best practices.
  • Establish and maintain global SEO governance to ensure digital content creation stays aligned to growth priorities and target markets.

Qualifications & Experience:

  • Bachelor’s degree in Marketing, Digital Marketing, Demand/Lead Generation, or equivalent, with a minimum of 5+ years of hands-on SEO experience, including 2+ years in a global or international SEO management role; relevant certifications in Google Analytics and SEO are a plus.
  • Advanced knowledge of technical SEO, including site structure, sitemaps, server-side SEO, site speed optimization, and related areas.
  • Expertise in Content Marketing and Website Development.
  • Proven experience managing end-to-end global SEO programs in complex B2B organizations; experience within Arcadis’ key industries is an advantage.
  • Familiarity with international SEO challenges, including regional search engines and local search behavior.
  • Proficiency in leveraging data for fact-based decision-making and actionable insights.
  • Experience in utilizing technologies relevant to SEO and digital marketing.
  • Strong project management skills with the ability to meet deadlines and deliver high-quality outputs.

Why Arcadis?We can only achieve our goals when everyone is empowered to be their best. We believe everyone’s contribution matters. It’s why we are pioneering a skills-based approach, where you can harness your unique experience and expertise to carve your career path and maximize the impact we can make together.You’ll do meaningful work, and no matter what role, you’ll be helping to deliver sustainable solutions for a more prosperous planet. Make your mark, on your career, your colleagues, your clients, your life and the world around you.Together, we can create a lasting legacy.Join Arcadis. Create a Legacy.Our Commitment to Equality, Diversity, Inclusion & BelongingWe want you to be able to bring your best self to work every day which is why we take equality and inclusion seriously and hold ourselves to account for our actions. Our ambition is to be an employer of choice and provide a great place to work for all our people. We are an equal opportunity and affirmative action employer. Women, minorities, people with disabilities and veterans are strongly encouraged to apply. We are dedicated to a policy of non-discrimination in employment on any basis including race, creed, color, religion, national origin, sex, age, disability, marital status, sexual orientation, gender identity, citizenship status, disability, veteran status, or any other basis prohibited by law.The salary range for this position is CAD 95,900 – CAD 137,000. The base salary represents Arcadis’ hiring range for this position. Actual salaries will vary and will be based on various factors, such as location, skills, experience, and qualification for the role.#LI-MS1#LI-Hybrid

Arcadis, a global company focusing on sustainable design and engineering solutions, is looking for an SEO Manager to enhance online visibility and drive organic business growth. The role involves developing and executing global SEO strategies, analyzing performance, providing domain expertise, and establishing SEO governance. The ideal candidate should have a bachelor’s degree in marketing, at least 5 years of hands-on SEO experience, and expertise in technical SEO, content marketing, and global SEO challenges. Arcadis values equality, diversity, and inclusion in the workplace. The salary range for this position is CAD 95,900 – CAD 137,000.

Home Depot – TECHNICAL LEAD SEO – Toronto, ON

Company: Home Depot

Location: Toronto, ON

Expected salary:

Job date: Fri, 21 Feb 2025 02:54:29 GMT

Job description: With a career at The Home Depot, you can be yourself and also be part of something bigger.Technical SEO (Search Engine Optimization) LeadPosition Overview:
The Technical SEO (Search Engine Optimization) Lead proactively identifies SEO opportunities, independently creates solutions based on a business problem and supports the overall SEO Team Vision for The Home Depot Canada by attracting quality traffic to our website for lead generation, engagement, and revenue. This role serves as a lead on SEO data capability projects and a large SEO portfolio, collaborating with different teams and leadership, providing SEO project estimates for prioritization of tasks, balancing Earned Media team workload, and mentoring SEO analysts and Content analysts on the Earned Media team.This role is also responsible for leading data capability initiatives that drive business profitability, increase efficiencies, and improve customer experience. This position will help enable The HomeDepot.ca teams to identify optimization opportunities and make data-driven decisions that drive traffic and conversion. This role will be an integral part of the team to improve overall SEO program performance by leveraging data as a competitive advantage and seeking out new SEO opportunities.This role will be proficient in SQL, GBQ and Tableau, and will potentially work with IT, Analytics, Product and Marketing team, which will require critical planning, and execution in a fast-paced environment. This individual must possess a strong understanding of the marketing landscape for maximizing the organic discoverability within search engines such as Google, YouTube, Pinterest, Bing, and other Earned Media.Key Responsibilities:
SEO Data Analysis & Reporting

  • Own and establish SEO KPI dashboards and regularly monitor and report out to internal stakeholders Leverage large-scale data to build dashboards and other capabilities to create efficiencies in SEO reporting, SEO research, and analysis, drive stronger insights and drive increased SEO traffic.
  • Evangelize SEO KPIs and data sources to build enhanced views and capabilities.
  • Lead and establish the analysis of SEO KPIs and measure performance of projects and/or SEO initiatives
  • Automate data feeds via Google BigQuery and Tableau and leverage APIs to push and pull data from various third-party sources.
  • Identify and lead initiatives leveraging data to support process improvements and enhanced SEO reporting and research opportunities.

SEO Strategy

  • Lead and guide SEO analysts in conducting SEO research, providing deliverables and executing recommendations for areas including but not limited to an Ecommerce category portfolio, Technical SEO and Local SEO.
  • Define & Support the SEO Strategy for The Home Depot Canada properties and prepare actionable plans and recommendations to Senior Leadership
  • Drive vision & purpose by combining SEO research with business goals to drive alignment with partners

Project Management

  • Manage and improve internal process and alignment with other departments (UX, Product, IT, Merchandising, Marketing and more)
  • Communicate to team and management on project development, timelines, and results.
  • Work with cross-functional stakeholders from Merchandising, Product Management, IT, Analytics, Business Intelligence, Earned Media, and others to ideate and execute SEO strategy.

Partnering

  • Work with the Product Management and Technology teams to ensure SEO best practices in newly developed and existing code.
  • Advocate for SEO-friendly design & SEO-compatible architecture and development.
  • Lead SEO Consultation as subject matter expert in technical SEO and local SEO.

Team Leadership:

  • Become the team expert in in-house SEO Tools and continue to find ways to improve the tool stack and SEO Analysts’ training and research process.
  • Train/develop analysts to support the growth of the Earned Media Team
  • Delegate/guide work to SEO and Content analysts where needed.

Competencies:

  • Collaborates
  • Action Oriented
  • Drives Results
  • Communicates Effectively
  • Plans and Aligns

Skills:

  • Strong analytical skills with attention to detail; self-starter
  • Prior analytics and data analysis experience
  • Proficient with data visualization software (preferably Tableau)
  • Proficient running queries against data (preferably with Google BigQuery or SQL)
  • Experience with a modern scripting language a plus (preferably Python)
  • Project management experience associated with interactive marketing and/or web projects.
  • Experience utilizing statistical techniques to identify key insights that help solve business problems.
  • Working knowledge of Microsoft Excel and Power Point
  • Advanced experience with website analysis using a variety of analytics tools (Google Analytics, Adobe Omniture)
  • Experience using SEO and business-related tools including Google Search Console, Conductor, BrightEdge, Google Adwords, Botify, ScreamingFrog, Ahrefs and other site crawling and keyword research tools
  • Proven experience in search engine marketing tactics including on page, off page, social and local SEO strategies.

Direct Manager/Direct Reports:

  • Reports to Senior Manager of SEO & Content

Travel Requirements:

  • Limited
  • Travel to Toronto Store Support Location Monday to Wednesday each week

Physical Requirements:

  • Extended Sitting
  • Repetitive Tasks

Hybrid Work:

  • Remote
  • Travel to store locations as needed

Working Conditions:

  • Working in an office setting: computer work, camera on virtual meetings, taking support calls

Minimum Education:

  • University/College degree in a related area of study, or equivalent experience.
  • Education in a quantitative field (Computer Science, Math, Statistics, etc.) a plus

Minimum Years of Work Experience:

  • 3-4 years experience in Search Engine Optimization (SEO), Content Marketing and related fields.
  • 1-2 years experience leading a team a plus.

Minimum Leadership Experience:

  • Previous leadership experience an asset
  • Bilingual in French and English is an asset

Certifications:

  • None

Other Requirements/Assets:

  • E-commerce knowledge and experience a plus
  • A basic understanding of HTML/CSS a plus
  • Experience defining and communicating SEO strategy and roadmaps to Senior Leadership
  • Proven ability to work collaboratively to improve workflows, solve problems and take action.
  • Experience working with Content Management System (CMS) and building/administering content in CMS environments a plus.