Day in the Life:
Reporting into DVP, Social Media & Targeted Marketing (Email, SMS, Direct Mail), this role at Hudson’s Bay will support various parts of the business. The Senior Analyst role will require a strategic, result driven associate with strong business acumen and curiosity about why customers behave the way they do.
The position involves joining a dynamic, fast-past team and will require support across various strategic initiatives and daily business needs.
What You Will Do:
What You Will Need:
What You Can Expect:
About Hudson’s Bay:
Hudson’s Bay is a digital-first purpose-driven retailer helping Canadians live their best style of life. As one of the country’s most iconic brands, Hudson’s Bay operates over 80 full-line locations and thebay.com featuring Marketplace – the 5th largest e-commerce business in Canada. Hudson’s Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more.
Hudson’s Bay operates under the HBC brand portfolio and founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC. The Hudson’s Bay Rewards members share their passion for living a colourful life, and get rewarded for doing the things that bring them joy.
We are proud to share our tenured commitment to Diversity, Equity and Inclusion. Learn more about our commitment at HBC Foundation & HBC Heritage.
Our Commitment to Building a Winning Culture:
Hudson’s Bay is a digital-first purpose-driven retailer helping Canadians live their best style of life. As one of the country’s most iconic brands, Hudson’s Bay operates over 80 full-line locations and thebay.com featuring Marketplace – the 5th largest e-commerce business in Canada. Hudson’s Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more. The Hudson’s Bay Rewards program is ranked second in department store loyalty programs in Canada. Hudson’s Bay operates under the HBC brand portfolio and founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC.
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Thank you for your interest with HBC. We look forward to reviewing your application.
HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence,compensation and training.
HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.
Social and Digital Marketing Specialist
Overview:
Theralase® Technologies Inc. (“Theralase®” or “Company”) is a publicly traded Canadian federal corporation (TSXV: TLT; OTCQB: TLTFF), which consists of two divisions:
1) Anti-Cancer Therapy (“ACT”), a clinical stage, pre-commercialization research and development division dedicated to the research and development of light activated compounds, known as Photo Dynamic Compounds (“PDCs”), and their associated drug formulations intended to safely and effectively destroy various cancers, bacteria and viruses, when light activated by proprietary medical laser systems.
2) Cool Laser Therapy (“CLT”), a commercial division that designs, manufactures and distributes proprietary super-pulsed CLT medical lasers, primarily in Canada and the United States, to healthcare practitioners, for the treatment of knee pain, and in off-label use, treatment of numerous nerve, muscle and joint conditions. The CLT division also designs and manufactures the proprietary medical laser systems used by the ACT division to activate the PDCs.
Additional information is available at www.theralase.com and www.sedar.com
Job Description:
As a Social and Digital Marketing Specialist (“SDMS”), you will be responsible for creating and posting content across various social platforms for a broad range of our potential clients and customers.
The successful candidate will be:
1) An expert in content development, deployment and maintaining social calendars that are current with the latest social trends, all while maintaining the original voice of our client brands
2) A creative thinker, able to work under pressure and able to create artistic content that will attract the attention of our potential clients and customers
3) 5+ years of demonstrated hands-on experience in the digital and social media marketing of the Company’s website and embedded websites (“Websites”)
The SDMS will be responsible for:
1) Digitally marketing the Websites to their intended audiences through paid and earned media coverage, e-mail blasts, digital advertising, blogs, web banners and social media marketing to encourage and increase the number of daily unique visitors to the Websites.
2) Generate Marketing Qualified Leads (“MQLs”), as determined by daily unique visitors, to the Websites through their digital marketing efforts
3) Provide feedback to the Website and Graphic Designer (“WGD”) on updates / optimizations to the Websites to increase the number of daily unique visitors to review all pertinent information in order to allow the MQLs to qualify themselves as Sales Qualified Leads (“SQLs”), as determined by healthcare practitioners who are interested in buying the Company’s products and/or services by completion of pertinent contact information through splash pages, landing pages and pop-ups
4) Market the professional digital videos created by the WGD, which are available on the Websites, YouTube and other media websites to promote the Company’s products and/or services though customer and patient testimonials, training webinars and seminars
To be successful, the SDMS will possess an expert level knowledge of digital and social marketing of websites, products and/or services and be aware of the latest trends in digital marketing and social networking strategies.
Duties and Responsibilities:
1) Primary – Digital marketing of the Websites by targeting the intended audiences via: paid and earned media coverage, email blasts, digital advertising, blogs, web banners and social media marketing to encourage and increase the daily unique visitors to the Websites
2) Secondary – Systematically increase monthly online presence to potential customers through digital and social network marketing to achieve MQL, SQL and customer performance metrics. Provide a weekly spreadsheet update to senior management on the performance metrics of the Websites; specifically: MQL, SQL and customer numbers, conversion metrics between them and overall digital revenue generated.
3) Tertiary – Work with our WGD to increase the unique daily visitors to review all pertinent information in order to allow the MQLs to systematically qualify themselves as SQLs and then as customers. Market the professional digital videos available on the Websites, YouTube and other media websites to promote the Company’s products and/or services though customer and patient testimonials, training webinars and seminars
Skills and Qualifications Required:
University level bachelor’s degree in: Marketing, Digital Communications, Social Media Communications (or equivalent)
Minimum 5 years of demonstrated hands-on industry-relevant experience in:
Researching, designing and implementing the Company’s social media strategy to establish a voice, process and tactics for outbound branding communication, pending review and approval by senior management
Expert user in Adobe Creative Suite (i.e.: Photoshop, Illustrator, InDesign, Animate and Dreamweaver)
Expert user in Microsoft environment (i.e.: Office, Excel, Outlook, Word, Power Point, and Publisher)
Excellent oral, written and presentation communication skills in the English language
Impeccable writing style, able to be tailored to specific audiences, perfect grammar and diction, attention to detail
Strong problem-solving skills with a proven ability to achieve strategic objectives
Self-disciplined, self-motivated and professional in demeanor
Polished individual who remains calm and focused under pressure and who rises to meet the challenge
Deadline orientated with an ability to meet tight deadlines and able to manage vendors in the completion of various assignments
Organized, with an ability to prioritize in a multi-tasking environment with excellent attention to detail and accuracy
Enjoys working in a challenging and fast growth environment
Demonstrated flexibility and adaptability with an ability to learn from past performance and implement strategies to improve performance and achieve strategic objectives on time
Located in the Greater Toronto Area (“GTA”)
Compensation:
Up to $60,000 base, commensurate with experience + performance bonus + employee benefits + stock options (subject to board of director’s approval)
To be considered for this position, please include your resume and a link to your social media portfolio for review
Only candidates being considered will be contacted
Expected start date: 2021-10-04
Job Types: Full-time, Permanent
Salary: Up to $65,000.00 per year
Additional pay:
Benefits:
Schedule:
COVID-19 considerations:
All employees are expected to wear a mask when not at their work station / office. Hand sanitizers are located throughout the office. The washrooms are kitchen area are cleaned and sanitized three times per week.
Education:
Experience:
Come and join the Global Digital Technology team, at one of the most respected companies in the world, as we work to transform Thomson Reuters into a truly Digital company. We aren’t just changing the way customers engage with us, we are transforming and re-imagining our business, by focusing on the individual user. In this multi-faceted role, the Director, Digital DevOps & Shared Capabilities will lead software development of digital shared capabilities (e.g., digital search, customer identification, notification, etc) as well as transformating digital technology into a truly ‘always-on’ digital customer experience. Our team promotes an agile, collaborative, supportive environment where diverse thinking, innovative design and experimentation is welcomed and encouraged. Our work focuses on a large portfolio of transformational efforts as we work together to deliver on the promise of making it easy to do business with Thomson Reuters.
About The Role
The Director, Shared Capabilities & DevOps will be responsible for the design, development, and maintenance of common digital capabilities, ensure common capabilities can easily be leverage by other engineering teams, and ensure governance around re-use and expansion of shared capabilities. Further, this role will also establish state-of-the-art DevOps capabilities and implement CI/CD pipelines for fully automated digital builds and on-demand releases.
In addition, this role will be responsible for highly available, performant, and secure digital applications. As such, this role will lead digital technology operations including digital service and support management, delivering modern monitoring capabilities, optimizing support operating model, and leading a continuous improvement roadmap. The role will direct the team in implementing SRE solutions (monitoring and alerting, machine learning anomaly detection, self-healing and reliability testing) while striving to reduce toil using automation tools, and maintain technology currency (perform server patching, version updates, certificate renewal, etc.) with a view on automation.
About the Role
In this role, you will have the following responsibilities/accountabilities:
Excellent understanding of SDLC in an Agile development environment.
Excellent understanding of modern web and digital marketing technologies
Excellent understanding of technology service management and technology support operations
Lead staff sizing and delivery/resource forecasting
Manage and negotiate scope with development teams, product partners, vendors, and stakeholders
Ability to work with partners to optimize outsourcing, SOW and contingent work
Organizational Effectiveness / People Skills
Provide leadership by establishing the group’s and individual’s goals.
Ensure product releases are well planned and executed successfully
Ensure ‘always-on’ digital services by establishing required technology services and support operating model
Responsible for assessing and recommending improvements to the organization structure, roles, and responsibilities.
Responsible for department and individual performance assessments and improvement plans.
Responsible for coaching, counseling, assisting employees in developing individual career development and training plans.
Create trust and credibility with stakeholders and customers and work with them to identify issues and opportunities.
Remove roadblocks to delivery execution with diplomacy and a sense of urgency.
Improves the quality of development in the organizations and promotes the best development practices, under the direction of management.
Implement metrics to measure velocity and code quality to improve business value.
Build transparency, accountability, and collaboration in the distributed team.
Technical /Professional Skills & Competencies – People/Leadership Skills
Manage globally distributed team of software engineers and technology services managers
Determine new, creative methods to employ teams on projects and distribute responsibilities.
Lead the design, architecture, development, and deployment of digital products
Lead the design and implementation of digital support operating model
Adopting best practices in all aspects of design and development.
Implement robust monitoring and logging solutions.
Establish and monitor continuous deployment, including development and management of the pipeline
Provide continuous integration, automated build, automated deployment, and environment management knowledge transfer to staff
Identify opportunities for change and develop plans for capitalizing on these opportunities.
About You
You’re a fit for the role if you have:
10+ years of progressively responsible software engineering
8-10 years of technology service management and operations
5+ years of managing distributed teams
Experience in managing cutting-edge technologies as well as modernizing legacy technology
Experience in delivering large complex applications
Experience with public cloud (preferably AWS) in a production environment
Experience collaborating with multiple functional/technical teams to deliver projects
Experience with CI/CD pipeline automation
Demonstrated growth mindset, enthusiastic about learning new technologies quickly and applying the gained knowledge to address business problems
Knowledge of source control management using Git and TFS.
Ability to influence peers and leadership.
Financial acumen and experience in managing budgets
Strong experience working with vendors for optimized, outsourced, SOW and contingent work
Good presentation and persuasion skills
What’s in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:
Hybrid Work Model: Currently, as part of our COVID-19 response, our employees are working remotely and following local COVID-19 bylaws and guidelines with the majority of our offices planning to remain remote throughout 2021. Upon return, we will embrace a hybrid work environment consisting of in-office and remote work.
Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
Wellbeing: Comprehensive benefit plans; company-wide Mental Health Day Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
#LI-JS1
Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.
We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
Accessibility
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.
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More information about Thomson Reuters can be found on https://thomsonreuters.com.
Locations
Toronto-Ontario-Canada
Appnovation helps brands thrive through innovative, people-inspired experiences and solutions. By embracing the powerful combination of technology and agility, we seamlessly integrate strategy, experience, design, development and analytics.
We create standout digital experiences by collaborating with brands to understand the individual challenges and goals for every initiative. Focusing on our clients’ customers, we effectively combine empathy, evidence and real-world insight so that solutions are derived from truth and meaning. Appnovation is an award-winning team dedicated to inspiring possibility.
As a key member of Appnovation’s Marketing team, you will work closely with the Chief Marketing Officer and Content Production Manager to help write and edit original content for marketing activities while ensuring brand consistency and voice.
With a deep passion for writing, you will be responsible for working cross-functionally to create and edit compelling content and support our content marketing initiatives through strategic storytelling. You will support the management of a multi-platform content marketing strategy designed to reach existing and prospective Appnovation audiences to strengthen messaging.
You’re no stranger to executing the content development process, including the research, writing, and editing of long, medium, and short-form content. With a keen ability to think in abstract terms, you have a knack for making connections between unrelated notions, formulating innovative ideas where others cannot, and bringing value-add to brainstorming sessions.
Working closely with internal and external SMEs and freelancers, you will ensure all content is engaging, optimized for various channels, and published through the right channels at the right time. You have a proven track record of successfully creating copy for campaigns, writing and editing articles, quality control, and ensuring brand consistency across all platforms for diverse audiences.
#LI-VB1
Who We Are:
Fidelity is a world leader in investment management. Our mission is to build a better future for Canadian investors. We provide investors a range of mutual funds and exchange traded funds (ETFs) backed by vast research resources around the world. Driven by our core values – Trust and Integrity, our people are committed to offering the best possible experience for investors and helping them achieve their financial goals.
What You Will Do:
The Social Media Community Manager is responsible for growing Fidelity Canada’s social media through primarily developing and executing content strategies and community engagement.
Understand the audience – You will embrace data from various sources and monitor social media to understand who our audiences are and what motivates them.
Tell our story – You will learn about what differentiates Fidelity, our investment professionals, products and services and culture, and lead the development and execution of content strategies with creativity and consistency across various internal and external social media platforms.
Be an owner – You will own the overall administration of Fidelity Canada’s social media program (except advertising or paid social media). This includes account management, vendor management, daily operations, advocacy, risk management and more.
Grow Our Impact – You will collaborate and develop strong relationships with colleagues across teams, departments and externally to support strategic priorities (e.g. new products, webcasts and podcasts), and contribute to growing our reach and impact.
Innovate – You will constantly scan for better and smarter ways of achieving goals, whether that is through a new technology, process, platform or something else, and drive innovation in your role and within the team.
Put customer-first – You will have a customer-first attitude and manage opportunities, inquiries, issues and problems as they arise and delight our customers.
Strengthen Community and Culture – You will lead the development and execution of community engagement strategies, support community projects and be a key player in strengthening community and culture at Fidelity and our customers’ trust in Fidelity.
What We Are Looking For:
Minimum 5 to 7 years of social media or digital development experience, preferably in financial services or B2B environment
University degree, preferably in Communications, Journalism, English, Marketing, Business or related field
Excellent communication skills, both written and oral
Bilingualism in English and in French is an asset
This is the right opportunity for you if you:
Appreciate digital technologies and emerging digital trends
Demonstrate strong project management and organizational abilities
Help foster a collaborative and engaging work environment
Enjoy being part of a community
Enjoy finding better ways to do things
Like seeing the impact of your work immediately
Know when to take initiative and when to ask for clarification or help
Work well under pressure while maintaining high standards
Are confident in your ability to learn new technologies and adapt to constantly evolving demands
Given the current circumstances, employee will be working from home, 100% of time. As working conditions return to normal, they will be expected to be onsite.
Current work authorization for Canada is required for all openings.
Fidelity International offers investment solutions and services and retirement expertise to more than 2.56 million customers globally. As a privately-held, purpose-driven company with a 50-year heritage, we think generationally and invest for the long term. Operating in more than 25 locations and with $783.6 billion in total assets, our clients range from central banks, sovereign wealth funds, large corporates, financial institutions, insurers and wealth managers, to private individuals.
Our Workplace & Personal Financial Health business provides individuals, advisers and employers with access to world-class investment choices, third-party solutions, administration services and pension guidance. Together with our Investment Solutions & Services business, we invest $567 billion on behalf of our clients. By combining our asset management expertise with our solutions for workplace and personal investing, we work together to build better financial futures.
Our clients come from all walks of life and so do we. We are proud of our inclusive culture and encourage applications from the widest mix of talent, whatever your age, gender, ethnicity, sexual orientation, gender identity, social background and more. We are a disability-friendly company and would welcome a conversation with you if you feel you might benefit from any reasonable adjustments to perform to the best of your ability during the recruitment process and beyond.
We are committed to being a truly flexible employer, encouraging and trusting our people to perform their role in the way that works best for them, our business, our colleagues and our clients. We offer the maximum possible flexibility over where and when you work for all, considering your role and any local regulations. We call this new approach “dynamic working”.
Find out more about what we do, our history, our new approach of “dynamic working” and how you could be a part of our future at https://careers.fidelityinternational.com/about-us
