Digital Property Optimization SpecialistMcCarthy Tétrault3.8Toronto, ON Seasoned web developer/site manager experience working in a digital marketing environment. Develop weekly reports and dashboards to track performance and… 30+ days ago·More…View all McCarthy Tétrault jobs – Toronto jobsSalary Search: Digital Property Optimization Specialist salaries in Toronto, ONSee popular questions & answers about McCarthy Tétrault

At McCarthy Tétrault, we offer challenging and rewarding career opportunities and are delighted to have been selected as one of Canada’s Top 100 Employers 2021 for the ninth consecutive year. Our culture is built on professional excellence, collaboration, innovation, thought leadership and entrepreneurialism. We embrace inclusion in all its forms and we provide the tools and opportunities to help our people develop to their full potential.

Our Clients & Markets/Client Service Delivery team brings market strategy and service delivery innovation under one umbrella to ensure the needs of our clients are always top of mind. Our team plays an integral role in advancing the firm’s ambitious strategy at the vanguard of the legal industry. We are looking for a business-oriented, dynamic change agent to fill the role of Digital Property Optimization Specialist.

As a Digital Property Optimization Specialist, you will:

Web Development and Design

  • Manage all external digital properties, channels, platforms and tools, ensuring alignment with firm strategy and best practices.
  • Manage daily content optimization for on and off page site search on mccarthy.ca, microsites and blogs.
  • Work closely with Clients and Market Team to ensure content is updated, tagged and promoted in relevant areas of the website.
  • Oversee and managing various digital vendor partners.
  • A/B testing, conducting assessments of capabilities and performance.
  • Execute ongoing enhancements to the firm website, microsites, social media, blogs and digital marketing tools from design and coding to deployment.
  • Enhance functionality, troubleshooting issues and implementing ongoing UI/UX improvements to website and all digital platforms, working in collaboration with the design team.
  • Support the launch of marketing campaigns and ad programs into market.
  • Execute inbound requests for web updates.
  • Build capacity to convert leads on web site, score, and push to Sales Automation Platform.
  • Ensure continuous improvement of site performance including ongoing site optimization, ensuring link quality, proper build of new landing pages, effectively managing for all the things third party SEO tools identify as issues.
  • Liaise with IT on Technical maintenance of the site.
  • Support digital distribution when required for marketing mail sends from design and coding to deployment, testing and reporting on performance.

Site Analytics

  • Perform data analytics, synthesizing quantitative and qualitative findings into actionable insights and communicating them in a compelling, digestible way.
  • Develop weekly reports and dashboards to track performance and leverage insights to optimize digital marketing campaigns for all digital channels (web, social, etc.).
  • Tracks, measures, synthesizes, and reports on key performance metrics and data for all digital marketing activities, channels and platforms via Google Analytics and other platform and/or channel specific reporting tools. Specific activities tracked include general website analytics, program and campaign metrics, email marketing performance, SM and working with Research team on media and external publication metrics.

Go-to-Market Tactics

  • Advise on strategy and tactics to drive on-site conversion and lead generation.
  • Collaborate on content marketing, channel strategy and performance metrics and KPIs.
  • Execute go-to-market digital strategies in partnership with the Clients and Markets Team.

As our ideal candidate, you will have:

  • Demonstrated aptitude with analytics platforms (Google Analytics) and SEO.
  • Post-secondary degree or certificate and a minimum of five years digital marketing communications experience in complex environments.
  • Seasoned web developer/site manager experience working in a digital marketing environment.
  • Experience in a large, matrixed organization. Professional Services experience an asset.
  • Proven web development experience across multiple devices, webviews and browsers.
  • Demonstrated experience managing enterprise websites, social and/or CRM & email marketing platforms.
  • Demonstrated experience in web design and coding, with a high level of proficiency in HTML, CSS, Python, Java, WordPress. Drupal, Aquia, Figma/Envision and Jira experience preferred.
  • Knowledge of CRM, Salesforce Marketing Cloud and visualization tools a plus.
  • Proven ability to simplify and distill complex problems into intuitive and elegant experiences.
  • Ability to communicate complex concepts clearly and persuasively across different audiences and varying levels of the organization.
  • Ability to think quickly and critically on a broad range of digital marketing topics, across various verticals.
  • Bias towards action and solutions-oriented mindset.
  • Professional attitude and service orientation, with exceptional stakeholder engagement and management skills.
  • Ability to handle high pressure situations and urgent requests.
  • Capacity and credibility to engage with Leadership and Board members of the Firm, including experience and ability to present to executive-level clients.
  • Bilingual (French/English) an asset.

We thank all applicants for their interest in McCarthy Tétrault; however, only chosen applicants will be contacted. We regret that we are unable to respond to individual inquiries about application status. McCarthy Tétrault is an equal opportunity employer that fosters an inclusive, equitable, and accessible environment. Please notify us if you require accommodation at any time during the recruitment process.

Vaccination Policy:
Please note that, applicants who receive a conditional offer of employment from McCarthy Tétrault will be required to provide proof that they are fully vaccinated with a COVID-19 vaccine approved by Health Canada as a condition of employment and to maintain their status as fully vaccinated as a condition of continued employment. McCarthy Tétrault will consider individual requests for accommodation by applicants who cannot be fully vaccinated due to health or other grounds.

Job Types: Full-time, Permanent

Additional pay:

  • Bonus pay

Benefits:

  • Company events
  • Company pension
  • Dental care
  • Employee assistance program
  • Extended health care
  • Life insurance
  • Paid time off
  • RRSP match
  • Tuition reimbursement
  • Vision care
  • Wellness program

Schedule:

  • Monday to Friday

Digital Property Optimization Specialist


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Ecommerce ConsultantGood Robot Brewing CompanyToronto, ON•Temporarily Remote$18,000 a yearResponsive employer Create a 3-year ecommerce strategic plan with measurable goals. You will design and execute our E-Commerce strategic plan. Job Types: Part-time, Freelance. 10 days ago·More…View all Good Robot Brewing Company jobs – Toronto jobsSalary Search: Ecommerce Consultant salaries in Toronto, ON

JOB DESCRIPTION

We are always looking for the right misfits for our island. If you enjoy a fast-paced work environment and working with a team of dedicated, engaging, fun-loving, idea-generating blazers of trails and celebrator of all things quirky, please fill out the form below to be considered for our E-Commerce team.

We are seeking an E-Commerce Consultant. You will design and execute our E-Commerce strategic plan. Remote work is acceptable.

Please note our company is located in Halifax, NS. This job posting is for a remote applicant.

This is an opportunity to join a blooming brand at a very exciting and pinnacle moment in our company’s storybook. Please tell us how you can help make our tiny brand a household name in Atlantic Canada!

YOUR STRATEGIC GOALS

You will work independently and as a team alongside the Sales, E-Commerce, Brewing, Marketing and Front of House teams to accomplish the following:

  • Create a 3-year ecommerce strategic plan with measurable goals.
  • Increase Good Robot’s existing ecommerce gross profit within Halifax by 30% Y2Y.
  • Launch Good Robot’s at-home same-day delivery in 3x new communities by July 1, 2022.
  • Increase Shopify returning customer rate by 20%.
  • Increase website visits 25% by January 1, 2022.
  • Decrease website bounce rate 5% by April 1, 2022.

We’re a growing brand. Does that excite you?

ASSETS

  • You are strategic
  • You have managed and grown a company’s online sales department
  • You are goal-oriented and results-driven
  • You have exceptional communication skills and attention to detail
  • You have worked with Shopify as a sales platform. (Shopify Plus experience considered a significant asset.)
  • You are adaptable and can quickly respond to the demands of an ever-changing market
  • You are a self-starter and thrive in fast-paced/high growth environments
  • You are creative and work well independently
  • You subscribe to our values

ABOUT GOOD ROBOT

Good Robot was founded by three friends who quit their careers to live and work together as they did in school. We celebrate camaraderie which is at the heart of everything we do. And, like the founders, we are misfits – quirky, eccentric oddballs who left careers in which we felt we didn’t belong to create a community in which we do.

The vision of Good Robot is:

“To be the curators of our communities’ quirky beer experiences.”

Our vision and values were discovered by our entire team. We agreed that in everything we do, we are:

  • Good-willed: hospitable, kind, generous, and good-natured towards each other, our guests, our partners and our communities
  • Deliberate: acting with intent and considerate of the impact it causes
  • Trailblazing: setting trends rather than following them (zigging when our industry zags)
  • Quirky: not off-putting, but deliberately eccentric, fun and different

DIVERSITY & INCLUSION

Our goal is to be a diverse workforce that is representative of the communities we serve. We welcome applications from Indigenous People, African Nova Scotians and Other Racially Visible Persons, and Women/Trans folk in occupations or positions where they are under-represented. If you are a member of one of the equity groups, you are encouraged to self-identify on your electronic application IF you are comfortable doing so.

Expected start date: 2021-09-10

Job Types: Part-time, Freelance

Salary: From $18,000.00 per year

COVID-19 considerations:
You will be working from home (if desired)

Application question(s):

  • Why do you want to work with Good Robot?
  • Describe your relevant assets to ecommerce and Shopify.
  • Who is your favourite Disney villain and why?
  • How do you set long-term goals for your team? How often do you check and review these goals?

Experience:

  • Shopify: 1 year (preferred)
  • E-commerce: 3 years (preferred)

Ecommerce Consultant


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Digital Marketing SpecialistMMB ResearchToronto, ON Minimum 4 years experience working in a digital marketing role. This means developing, executing, and monitoring digital marketing programs across a variety of… 12 days ago·More…View all MMB Research jobs – Toronto jobsSalary Search: Digital Marketing Specialist salaries in Toronto, ON

About Our Company

Named on Deloitte’s 2018 and 2020 Technology Fast 50 | 500 lists, MMB Networks is a rapidly growing company located in downtown Toronto, and a leader in Internet of Things (IoT) technologies.

MMB enables the world’s biggest brands like P&G, Tesla, and Siemens to create amazing customer experiences by helping them build and bring wireless products to market, fast. Our expertise in Wi-SUN, WiFi, Bluetooth, Zigbee, Thread, and other wireless technologies is fostering a new generation of connected products. This includes innovative products like smart grid meters and door locks to residential solar energy systems and even intelligent hydration trackers for sports professionals.


Role Description

We’re looking for a creative and organized professional with a diverse skill set that’s obsessed with finding innovative ways of reaching audiences with rich, memorable, and meaningful stories. This is a new role that will create and drive programs to help us achieve growth using the latest strategies and tools. This means developing, executing, and monitoring digital marketing programs across a variety of channels including but not limited to search engine optimization (SEO), paid search (PPC), display, social media, and CRM based ABM.


What You’ll be Doing

  • Design Digital Advertising campaigns that align with business goals and drive prospects to conversion.
  • Manage PPC campaigns across Google Marketing Platform – Paid Search, Display and YouTube ads.
  • Create and optimize ads on LinkedIn, Twitter, and other platforms.
  • Manage end-to-end marketing automation initiatives, including automated workflows and email campaigns.
  • Technically implement, configure and maintain Google Analytics (UA and GA4), CRO platforms such as Google Optimize, ad platform tracking “pixels” and custom solutions.
  • On-site search engine optimization including keyword research, content optimization, and maintenance.
  • Provide strategic & tactical recommendations on an on-going basis as campaigns & KPIs evolve.
  • Contribute to the development and execution of the overall Digital Marketing strategy.
  • Work with the Sales and Marketing team to help curate marketing communications materials. This includes writing, editing, and sourcing content
  • Refresh, update, and maintain websites, various online content, and other assets.
  • Adhere to brand style guidelines.
  • Report to the Director of Sales and Strategic Marketing


Skills and Experience

You Have:

  • Minimum 4 years experience working in a digital marketing role.
  • Must be extremely detail-oriented and organized.
  • Exceptional reporting skills and understanding of how to track and measure results with a flair for storytelling.
  • Experience providing tactical & strategic recommendations.
  • Strong written and verbal communications skills.
  • Excellent understanding of social platforms and digital advertising technologies.
  • Experience with email marketing platforms such as Hubspot, Salesforce Marketing Cloud, Mail Chimp, Constant Contact.
  • Proven experience analyzing and troubleshooting problems related to digital advertising across platforms, analysis tools, and websites.
  • A solid understanding of analytics tools such as GA, Google Tag Manager, and ad platform pixels.
  • Technical experience with frontend web technologies (HTML, CSS, JavaScript).
  • Experience with paid and organic research and analysis tools such as Google Ads Keyword Tool, Google Search Console, Semrush, Hotjar.
  • Working knowledge of standard CMS platform functionality (WordPress).

Assets (Nice to haves)

  • History in high-growth companies
  • Experience with Smart Grid, Commercial IoT, Home Automation and/or Security Products verticals.
  • Past experience in a Graphic Design oriented role or working knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop).
  • Proficiency with Microsoft Office and G-Suite
  • Hubspot Certification


Benefits to the Candidate (You)

  • A great salary and health and dental benefits package.
  • The opportunity to work with industry-leading technology and help influence the next generation of connected products.
  • Work in an atmosphere that allows your creativity to become a reality – where all team members are coached to be thought leaders and supported in developing new and interesting ideas.
  • We’re a young, tight-knit team that makes the most of our dynamic startup environment.
  • Temporary measures in response to COVID-19 are in place for this role. For the foreseeable future, this role will be primarily remote with intermittent requirements to perform some work in our offices under strict conditions and protocols.
  • We’re steps from Union Station in a busy hub of downtown Toronto.

We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Digital Marketing Specialist


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newDigital Marketing ManagerThoughtWire4.3Toronto, ON Maximize and manage digital marketing budget. Campaign reporting: Measure and report performance of all digital marketing campaigns and assess against goals … 3 days ago·More…View all ThoughtWire jobs – Toronto jobsSalary Search: Digital Marketing Manager salaries in Toronto, ON

ThoughtWire’s smart building and smart hospital software solutions empower its clients in commercial real estate and healthcare to optimize operations and improve occupant experience by orchestrating data from people, processes, and the connected building in a smart digital asset – the Built Environment Digital Twin.

ThoughtWire’s innovative applications, that are deployed in the cloud and on-premise, are all powered by ThoughtWire’s Built Environment Digital Twin, which breaks down silos of data to deliver the right information to the right people in context so they can take action. Whether it’s creating a seamless experience for office workers inside a building or streamlining clinical operations at a healthcare organization, ThoughtWire is determined to make built environments healthier, safer, and more efficient places to live, work and play.


What You’ll Be Doing

  • Plan, develop, implement and maintain campaigns across all digital marketing and social media platforms (SEO / SEM, paid search, display, remarketing, social, PR, and advertising campaigns) to support audience and sales growth
  • Maximize and manage digital marketing budget
  • Analysis: Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Evaluate overall performance, campaign performance, engagement, traffic growth in order to optimize programs
  • Campaign reporting: Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Prepare campaign results analytics and key learnings reports and provide recommendations
  • Analysis: Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Evaluate overall performance, campaign performance, engagement, traffic growth in order to optimize programs
  • Campaign reporting: Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Prepare campaign results analytics and key learnings reports and provide recommendations.


What You’ll Need

  • Bachelor’s degree in Marketing or related field
  • Minimum of 5 years of Digital and Email Marketing experience; experience in e-commerce operations, including knowledge of supply chain, fulfillment, digital marketing and customer service processes
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Proficient with Google Marketing Tools (Webmaster, Analytics, AdWords, Merchant, Tag Manager) and/or IBM Core metrics
  • Strong analytical skills and data-driven thinking
  • Applied knowledge of web protocols (HTML 5). Must be able to program simple HTML pages
  • Ability to express ideas clearly both in written and oral communications


Why you want to work for us:

  • Great colleagues and meaningful socially impactful work
  • Supportive mentorship framework and professional development stipend
  • Competitive salary
  • Flexible WFH/Work From Office
  • Full benefits package from your start date – no waiting period!

ThoughtWire is an open and inclusive environment that values diversity and invests in the skills and growth of all our team members. We are non-traditional career path friendly, valuing the individual and their skills over the credentials they carry. ThoughtWire welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

Digital Marketing Manager


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Digital Marketing SpecialistHearingLife Ltd.2.9Toronto, ON You will be instrumental in creating digital marketing strategies and implement solutions based on knowledge of digital trends, web development, analytics, and… 30+ days ago·More…View all HearingLife Ltd. jobs – Toronto jobsSalary Search: Digital Marketing Specialist salaries in Toronto, ONSee popular questions & answers about HearingLife Ltd.

Digital Marketing Specialist – Marketing & Digital

HearingLife Canada Ltd. – Toronto, Canada Area


Job Description

HearingLife Canada Ltd., the largest hearing aid provider in Canada, is currently hiring for the position of Digital Marketing Specialist at our head office in Toronto.

Working within the Marketing Team and reporting to the Senior Marketing Managers, your main goal is to create digital marketing strategies and implement solutions based on knowledge of digital trends, web development, analytics, and targeted communications. You will be instrumental in creating digital marketing strategies and implement solutions based on knowledge of digital trends, web development, analytics, and targeted communications. You will help manage the website development and content updates, online ad campaigns, and SEO and SEM strategies. You will execute on lead and customer activities, including demand generation, CRM marketing, content marketing, search engine marketing, social media, and paid ads. The successful candidate will combine analytical skills, writing skills and project management skills.


Primary responsibilities generally include, but are not limited to the following:

  • Assist with the development of digital marketing campaigns to support lead generation and customer nurturing to fuel revenue growth
  • Create and optimize website landing pages and implement SEO practices for best organic and paid results
  • Analyze key metrics on collected data and offer insight for solutions to improve traffic, conversions, and leads
  • Understand, evaluate, and maintain customer segmentation profiles
  • Engaging with vendors and partners
  • Pull client lists for targeted ad campaigns and email marketing initiatives
  • Help with the planning and implementation of promotional campaigns
  • Set goals, establish, and track key metrics across all digital channels and prepare reports on our performance
  • Be able to manage multiple projects without constant supervision and deliver to established deadlines
  • Be resourceful and organized in reaching deadlines and quickly identifying and communicate obstacles
  • Be a dedicated, assertive, team player who is detail-oriented
  • Coordinating digital marketing activities on a daily basis


The successful candidate will possess the following skills:

  • A minimum of 4 to 5 years of prior experience in a marketing or digital role
  • Strong analytical skills
  • Strong writing skills
  • Organization skills
  • Meticulous attention to detail
  • Ability to work independently and prioritize
  • Ability to take direction and absorb information quickly
  • Strong team player with excellent work ethic


The successful candidate will have a solid experience using the following tools:

  • Google Analytics, Google Tag Manager, Google AdWords
  • Facebook, Twitter, LinkedIn, Instagram, YouTube (and their business tools)
  • Native platforms, Display Networks
  • Microsoft Office
  • CRM platforms
  • Marketing Automation Tools
  • CMS tools (Sitecore a plus)


Additional Information

  • Type: Full -Time
  • Experience: Intermediate
  • Functions: Digital Marketing
  • Industries: Hospital & Health Care, Retail


Company Description

HearingLife Canada Ltd. is the largest group of hearing centers in Canada with over 300 locations across the country. We provide access to the most advanced hearing aid technology, expert clinical support and the most up-to-date diagnostic equipment. All of our clinics are staffed by highly trained and certified healthcare professionals who provide expert care and on-the-spot results.


Why working with us?

We provide a modern and dynamic working environment in the heart of the city easily accessible through public transportation.

HearingLife offers a comprehensive benefit package, 2 weeks vacation time and flexible working hours.

Digital Marketing Specialist


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Digital Experience CoordinatorInforma Canada4.0Toronto, ON Assist the on the day delivery of the digital event. Share in-event behavioral patterns with wider virtual events team (SPEX, marketing etc.). 13 days ago·More…View all Informa Canada jobs – Toronto jobsSalary Search: Digital Experience Coordinator salaries in Toronto, ON

Company Description

Informa Connect organizes major branded annual events and operates specialist digital communities that are key convening places for a particular market. We run around 800 events each year in over 60 countries, create digital platforms based on engaging news and information content, and operate professional development programs for individuals and businesses in Global Finance, Life Sciences, and Pharma and in a number of other specialist markets.


Job Description

We are looking for a highly self-motivated, efficient, logical and creative Digital Delivery Team Member (DDT-M) who will work on a digitally focused portfolio within the Informa Connect business.

The portfolio will focus on a growing number of small to large events and digital products that are exclusively online. The role itself will revolve around a comprehensive list of responsibilities that occur pre, during and post each event from a planning and operations perspective.


Administration (75%)

  • Data capture and analytics – Undertake all necessary event admin tasks, including incident response plans, sustainability worksheets, accreditation administration and providing data for post event meetings, uploading Video On Demand onto the virtual event platform, provide Sponsorship (or data delivery team) with post event data reports, circulate final attendee lists, provide accounts with no show/no pay, list of VIP no shows to VIP manager.
  • Prepare and upload FAQ’s onto Connect Me for each Virtual event.
  • Book staffing space in the office (as necessary) during the live virtual event days
  • Continually review processes and practice to eliminate obsolete workflows and tools with little customer value or ROI, validating with Connect’s central leads.

Project Management/Delivery (25%)

  • Assist the on the day delivery of the digital event
  • Manage Slido polls and notifications and send questions to moderator of live room
  • Provide Crisp/helpdesk support on the Connect Me platform
  • Add VIPs to closed door sessions if required (last minute VIP requests)
  • Log video asset numbers for each session and update the agenda.
  • Update platform as required – yesterday’s poll results etc.
  • Create and issue all event notifications.
  • Manage the speaker green room/s and any other sessions (workshops etc.) that need to be hosted/moderated.
  • General event trouble-shooter
  • Share in-event behavioral patterns with wider virtual events team (SPEX, marketing etc.)
  • During the event provide updates as needed on session attendance and engagement for sponsor assets/areas as requested (end of each day)
  • Action IRP plan and process (if required)

Qualifications

  • 1+ years professional experience in the B2B Digital Service and/ or Media Industry or equivalent
  • Candidate must have the ability to effectively manage multiple projects and work in a fast-paced environment.
  • Detail-oriented, excellent written and verbal skills, extremely organized
  • Ability to work with various teams and be able to work under pressure when last-minute tasks arise. Previous webinar experience is very helpful to this individual.
  • An entrepreneurial spirit who is ready to take on an exciting challenge and is willing to take the initiative in the execution of virtual events.

Additional Information


Why work at Informa

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally. Our benefits include:

  • Learning and development plan to assist with your career development
  • Competitive Benefits
  • Work with a high quality of specialist products and service
  • Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
  • Regular social events and networking opportunities

If you’re excited about working for us and have most of the skills or experience we’re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer.

This role may also be available on a flexible working or part time basis – please ask the Talent Acquisition team for more information.

Digital Experience Coordinator


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Email Marketing SpecialistCCAFToronto, ON$17 – $18 an hourResponsive employer Creating and monitoring email marketing campaigns. Developing email marketing strategies and plans for international customers. Part-time hours: 10 per week. 17 days ago·More…View all CCAF jobs – Toronto jobsSalary Search: Email Marketing Specialist salaries in Toronto, ON

Creating and monitoring email marketing campaigns

Developing email marketing strategies and plans for international customers

Writing business emails to target organizations

Email content editing

Proofreading key messaging

Email data management

Contract length: 9 months

Part-time hours: 10 per week

Job Types: Part-time, Temporary

Salary: $17.00-$18.00 per hour

COVID-19 considerations:
A comprehensive COVID safety plan is implemented at school to ensure our students and staff’s health and safety.

Work remotely:

  • No

Email Marketing Specialist


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newASSOCIATE DIGITAL MARKETING MANAGERUMG CanadaToronto, ON•Remote Define, plan, and execute digital marketing campaigns for a roster of artists. Maintain strong relationships with artist management and artists to be viewed as… 3 days ago·More…View all UMG Canada jobs – Toronto jobsSalary Search: ASSOCIATE DIGITAL MARKETING MANAGER salaries in Toronto, ON

JOB OPPORTUNITY
ASSOCIATE DIGITAL MARKETING MANAGER
Closing Date: September 16, 2021

The UMC team is currently working from home due to the global pandemic and plans on going back into the office in 2021. You must be comfortable working in a virtual/remote environment.

Universal Music Canada
is Canada’s leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.

Universal Music Canada
is part of Universal Music Group, the world leader in music-based entertainment.
We are searching for passionate people to join our team. If you love music and got excited just thinking about joining this amazing organization, we would love to meet you!
Reporting to the Senior Director, Digital Marketing, Universal Music Canada is seeking an experienced Digital Marketing Manager to join our Digital Marketing team. This role will manage a roster of UMC’s artists and work alongside of the marketing manager in the creation and execution of digital marketing and promotional plan while also managing programs and multi-artist campaigns. Prime candidates have knowledge and experience working with all digital technologies and platforms, can effectively communicate with artists, artist management teams, internal teams & executives at UMC, digital partners, and are comfortable working in a fast-paced, collaborative, team environment.

Responsibilities
  • Define, plan, and execute digital marketing campaigns for a roster of artists.
  • Manage strategic partnerships within the Digital Strategy team with an ability to manage the day-to-day tactics as well as the big picture strategy.
  • Work closely with the streaming and marketing teams to ideate, create, execute, and measure multi-artist campaigns with a focus on growing market share for select genres and developing artists fanbases in Canada.
  • Maintain strong relationships with artist management and artists to be viewed as a resource for best practices and implementing digital marketing strategies
  • Identify viral, digital word-of-mouth marketing opportunities with the goal of driving traffic, fan acquisition, and creating brand awareness for artists.
  • Drive social media growth for all artists through increased engagement, activity, and relevant content posts
  • Develop targeted strategies for artists’ video channels in collaboration with the video strategy manager
  • Actively participate in team meetings, discussions, and planning activities
  • Measure and analyze overall campaign performance and provide insights and key learnings to other departments.
  • Assist in analyzing online promotions and campaign sales impacts, consumer trends, etc.
  • Monitor campaigns regularly to understand effectiveness of strategy, making recommendations for continuous improvement
  • Report weekly to senior staff and managers, providing actionable insights and campaign updates

Requirements
  • Education and/or relevant experience
  • Deep knowledge of the Hip Hop and R&B genres and emerging talent within the respective scenes. You know the media, the tastemakers & influencers, the brands, the playlists, the online communities and all the places in the digital space where fans of the genres discover new artists and talent.
  • Strong coordination and organizational skills
  • A skilled presenter, you can hold the attention of a large group of people and can clearly convey the subject matter in a concise and memorable way
  • Deep knowledge of the analytics available on all social platforms and the ability to pull actionable insights out of the data
  • Aptitude for communicating and engaging on various platforms
  • Experience and desire to work in a fast-paced, high volume environment and ability to multi-task and prioritize
  • Highly adaptive to change
  • Consistently meet deadlines
  • Creative, self-starter with exceptional follow-up skills
  • Content editing a plus (image, video, content – Photoshop, Final Cut)
  • Ability to learn new software and analytics programs as necessary
  • Proactive approach to work, constantly seeking improvement in all areas

Please apply before September 16, 2021

Universal Music Canada is committed to equity,
diversity and inclusion, and strongly welcomes and encourages applications from Indigenous Peoples, black people, people of colour, women, persons with disabilities, people who are LGBTQIAS+, and people from other diverse communities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

ASSOCIATE DIGITAL MARKETING MANAGER


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newContent Creator (Freelance)Ring Come TrueToronto, ON•Remote Currently we are seeking an experienced content creator who is an ambitious, style like-minded individual who has a strong interest in affordable luxury in… 5 days ago·More…View all Ring Come True jobs – Toronto jobsSalary Search: Content Creator (Freelance) salaries in Toronto, ON

WHO WE ARE
Ring Come True is a fast paced growing direct to consumer jewelry brand based in Canada offering the best in affordable luxury engagement rings with a premiere concierge design service that allows its customers to create custom moissanite & lab grown diamond rings.

Our mission is to educate and empower individuals with a desire for practical luxury, giving them the confidence to break through societal barriers with an ethical sustainable diamond alternative that will stand the test of time.

Accessible luxury is the foundation for all we do. Impeccable personalized service and quality products bring our business to life.

Welcome to the New Forever at Ring Come True!

www.ringcometrue.com

Currently we are seeking an experienced content creator who is an ambitious, style like-minded individual who has a strong interest in affordable luxury in jewelry and fashion with experience creating engaging content for relatable social media accounts and digital ad campaigns (video & photo). Must be a strong story teller with the ability to convey a brands story, values and products.

All interested applicants must share links to your social media accounts for reference. Instagram links are a requirement, but you are also welcomed to share links to your YouTube, Twitter, Pinterest, blog, etc. if you have them. Your social media accounts will serve as a portfolio for your application, demonstrating your passion, creativity and experience in creating related social media content. This is a contract, freelance, part-time position. Candidates must be available to commit to producing weekly/monthly content for Ring Come True. ALL DM’s must go to @ghinelbozek, DM’s to @ringcometrue will not be viewed!!!

RESPONSIBILITIES

· Develop visually compelling, relevant, and product focused sales driving content for our social media platforms that is engaging for our target audience and that can also be used for digital ads (Video & Photo) and build brand awareness.

· Monitor and submit analytics weekly after content has been posted, identifying areas of success and areas of improvement.

· Advise on a post roadmap of compelling content for our social media accounts, with a focus on Instagram, utilizing unique captions, trending hashtags and other methods that attract engagement and discoverability (brand awareness).

· Be constantly learning and staying up to date on the latest social media trends.

· Work with Ring Come True leadership & digital SEO team to create a Marketing Calendar, creating imagery and video well in advance of the scheduled post-date.

We look forward to meeting you and seeing your work!

The Ring Come True Team

Job Types: Part-time, Freelance

Job Types: Part-time, Freelance

Work remotely:

  • Yes

Content Creator (Freelance)


CLICK TO APPLY

newSenior Marketing Analyst: Social Listening & MeasurementKnight Labs IncToronto, ON•Remote$71,347 – $87,202 a year Develop marketing and educational strategies based on insights. Minimum 2-5 year of experience online media/digital advertising analytics, research or similar… 2 days ago·More…View all Knight Labs Inc jobs – Toronto jobsSalary Search: Senior Marketing Analyst: Social Listening & Measurement salaries

About KNIGHTLABS

At the intersection of data, technology, and human behavior, KNIGHTLABS helps brands build deeper connections with their audience across all things digital. We are the digital and social agency that is evolving the way healthcare brands interact with their audience. Our clients include major pharmaceutical, early-stage biotechnology, and consumer health and wellness companies. But that’s enough about us, let’s talk about you.

About You

We are looking for a Senior Marketing Analyst to join our Data and Decision Science team. You will be a valued advisor responsible for uncovering insights around owned/earned social reporting, audience segmentation, social listening, survey data, behavioural data, customer database analytics, marketing consulting services and other general digital media analytics. You identify new mixed methodologies and tools to collect and analyze audiences and campaigns.

Responsibilities

  • Conduct primary and secondary research using both qualitative and quantitative methods (including social listening, surveys, focus groups, etc.)
  • Own reporting and data management of ongoing digital, social and creative programs
  • Work closely with the account service, creative teams and vendors
  • Present reports and other materials to clients on a regular basis
  • Use social and behavioural sciences to create models of behaviour and inform audience strategy and tactics
  • Provide integrated, analytic marketing solutions to improve client decision-making
  • Design and conduct informative and actionable analysis
  • Develop marketing and educational strategies based on insights
  • Track marketplace, technology and consumer trends
  • Keeping a pulse on the industry and building up knowledge of business strategy issues
  • Lead post-campaign analysis and reporting, determines the effectiveness of strategic approach, and identifies implications for future efforts
  • Organize, prioritize and perform multiple tasks under pressure and often tight deadlines
  • Manages up and keeps supervisor in the loop in order to advise, as needed

Qualifications/Requirements

  • Bachelor’s Degree in Social Sciences, Business or Marketing, Communications, or related field (Masters or PhD is a plus)
  • Minimum 2-5 year of experience online media/digital advertising analytics, research or similar fields
  • Minimum 2-5 years of experience working in a market research, PR or advertising agency environment
  • Experience with social conversation and listening tools (e.g., Pulsar, Crimson Hexagon, Brandwatch, Netbase, Quid, Trendkite, etc)
  • Experience working in the healthcare or pharmaceutical industries
  • Able to merge qualitative and quantitative data to devise insight-based campaign decisions, both strategic and tactical
  • Solid research skills and proven data interpretation capabilities
  • Experience in translating data and research into strategic insights and recommendations
  • Well versed in paid social, display and search, and web analytics
  • Excellent verbal and written communication skills, and an ability to prepare clear and concise client-ready documents
  • High-level proficiency in Microsoft Office and Google Suite
  • Experience with data visualization tools such as Tableau
  • Experience using analytics software such as Google Analytics
  • Insatiably curious, a lifelong learner
  • Passionate about great work, your team, and our business

Application Process

We are an equal opportunity employer and value diversity at our company. We are also an inclusive employer and offer reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please let us know when you submit your application.

We appreciate all expressed interest in this position, however; only the candidates selected for interview will be contacted.

Job Types: Full-time, Permanent

Salary: $71,347.00-$87,202.00 per year

Additional pay:

  • Bonus pay

Benefits:

  • Casual dress
  • Dental care
  • Disability insurance
  • Employee assistance program
  • Extended health care
  • Paid time off
  • Vision care

Schedule:

  • Monday to Friday

Experience:

  • online media analytics, research or similar fields: 2 years (required)
  • market research, PR or advertising agency environment: 2 years (required)

Work remotely:

  • Yes

Senior Marketing Analyst: Social Listening & Measurement


CLICK TO APPLY