Brand & Content Marketing LeadBrainriderToronto, ON•Temporarily Remote Our understanding of B2B and digital marketing earns our clients’ trust. Experience allocating and managing annual marketing budgets. 28 days ago·More…View all Brainrider jobs – Toronto jobsSalary Search: Brand & Content Marketing Lead salaries in Toronto, ON

Company Description

Brainrider is a B2B marketing and creative services agency with teams in Menlo Park/San Francisco, Los Angeles, Seattle, New York City, London, and Toronto. We work with in-house marketing teams, creative teams, and internal agencies to fill capability and capacity gaps, enabling them to execute their brand and growth marketing programs at scale.

We are a team of craftspeople. Our understanding of B2B and digital marketing earns our clients’ trust. We are successful when our clients value the work we produce and the expertise we share. We hold ourselves accountable. We are driven to become better. We do our best when we work as a team.

Are you our next team member?

Job Description

As the Brand and Content Marketing Lead for Brainrider, you will join our own Marketing team, reporting to the Marketing Director.

The Brainrider Marketing team has a mandate of building targeted brand awareness and loyalty in our target market, and driving top-line growth of the company by creating and capturing demand for our services.

You have a deep understanding of how to bring a brand story to life for B2B buyers who are marketers themselves. Your experience in content and campaign ideation, planning, and execution management shines through in the projects and budgets you’ve managed throughout your career. You know what a great plan looks like, you are comfortable creating briefs and managing execution of the work to bring those projects to life, and you’re always focused on measuring the impact of your work for the business.

Now you’re ready to embrace full accountability for building brand awareness, engagement, and loyalty for a relatively new brand story in a well-established company. You will lead us on our journey as we create a marketing industry brand that marketers love to work with, and a client community they’re proud to be a part of.


What you’ll do

  • Based on corporate and marketing objectives, you will create brand and content marketing plans that are focused on building the awareness, engagement, and connection with our brand and our clients — past, present, and future.
  • You will also manage all of the execution elements of your marketing plans, from beginning to end, including design, copywriting, digital, production, QA, and reporting.
  • To successfully manage all of that execution, you’ll be orchestrating a variety of resources both internal and external, local and remote. Your leadership and collaboration instincts are a critical success factor in this role.
  • As you bring your work to life, you’ll ensure we are learning from all of the successes AND failures in equal measure, and reinvesting what we learn in our future plans and growth. This is a scale-up business, so rapid incremental improvement wins the day.

What you’ll bring

  • Innovative approach to testing, learning, and continuous improvement
  • Passion about B2B marketing
  • Preference for and experience in a high-growth B2B tech or SaaS company
  • Proven experience planning and managing execution of brand and content marketing projects, complete with concrete examples of both successes and failures
  • Experience allocating and managing annual marketing budgets
  • Experience coaching execution resources to deliver on project requirements
  • High level of aptitude using current marketing technologies, including marketing automation, CRM, CMS, ABM, ad platforms, SMM tools like Salesforce, Pardot, and Google Analytics

Additional Information

This position is remote until further notice, following COVID-19 recommended SIP guidelines.

We also offer competitive salaries, paid vacation, WFH support and set-up assistance, 401K options, and a wide variety of other great perks!

The fine print:

  • Please include current resume and cover letter, as we would like to learn more about you and your experience
  • Candidates selected for next steps will be contacted
  • You can learn more about working with us at Brainrider Careers

Brainrider is a place where everyone can do their best work and be themselves. We work as a team, plain and simple. We respect and value the unique characteristics, skills, and experiences of everyone, and support and champion each other to be the best we can be — for ourselves, our team, and our clients. We recognize that a diverse and inclusive workplace leads to better ideas, better solutions, and better results. And we’re here for that — and for you. We #ridetogether.

Relocation and sponsorship are not provided.

Brand & Content Marketing Lead