LOCATION: Virtual – Ontario

SUMMARY:
Reporting directly to the Director Marketing, GCX Canada the Group Digital Marketing Manager your mission is to drive digital transformation across the Canadian region aligned with global digital strategy. You will lead the team in the creation of personalized experiences while gathering, enriching, and activating data across all digital media channels. You will develop the digital team across the region in developing in-house capabilities as well as manage external, digital, and social media vendors and agencies. You will be a part of strategic conversations about the most effective ways to deliver our messaging to the online users and identify online mediums that are best served to meet overall marketing objectives and bring to life real change.

You will collaborate closely with Region Leaders, and Business Unit Leadership. You will bring your exceptional analytical skills with a passion for testing and measuring results; distributed team leadership capabilities and growth mindset; and work collaboratively with the global marketing organization and international teams. Other key responsibilities:

• Lead the development, planning and execution of product and services integrated digital communications strategy
• Develop and communicate the digital marketing investment strategy and coordinate the evolution of the ad technology platform to deliver on business goals
• Plan, design and execute digital campaigns to support various businesses goals and objectives
• Work in conjunction with the Regional Leaders, Product Managers and eCommerce in the development of digital media plans and tactics that will support achieving SBD’s Marketing Objectives for Canada within the context of the global digital strategy
• Manage continued development of advertising technology to improve audience management, bidding, and targeting strategies
• Manage external/digital and social media vendors and/or agency coordination efforts
• Proactive explore and test new campaign types, tactics and strategies to create system of continual optimization and improvement
• Manage regular reporting and tracking, interpret implications, report metrics appropriately and flag issues regarding all digital platforms (website, social media, etc.) using both internal and external tools
• Synthesize data to “tell the story” rather than just reporting numbers
• Review new technologies and keep the company at the forefront of developments in digital marketing
• Lead the internal digital team in the understanding and utilization of technical platforms that would make more efficient the traffic of materials for social media initiatives
• Stewardship of digital campaigns and constantly exploring new means of delivery of SBD’s digital message into markets
• Budget reporting and management, including preparing investment reports for internal clients and producing expenditure updates for digital and social media initiatives
• Work side by side with regional and local and Ecommerce teams to create synergistic plans focused on optimizing ROAS while building our Brands
• Continuously evolve and understand the online competitive landscape

QUALIFICATIONS

• Minimum Bachelor’s degree in any discipline; MBA preferred
• 10+ years of experience in digital marketing, omnichannel execution; leading digital marketing teams running global campaigns in multiple languages
• Prior team leadership of functional experts working globally; coaching and developing broader team members throughout Canada
• Demonstrable experience leading and managing executing best practices in all digital functions, including web development, acquisition marketing (email, banner ads, online video, paid search and SEO, etc), and web analytics
  • Google Analytics, Social Bakers, Similar Web
  • Working knowledge of content management systems, product information management systems, and digital assets management platforms
  • Familiarity with mobile marketing and commercialization
• Referenceable track record of influence across a global company, matrix environment

Stanley Black & Decker believes in giving each and every applicant an equal opportunity to succeed on their own merit. We strive to hire employees that reflect and support the diverse perspectives, experiences and needs of employees and our communities including but not limited to race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, and disability. We remain committed to upholding the values of equity, diversity, and inclusion in our work environments. We know that diversity underpins excellence, and that we all share responsibility for creating an equitable, diverse and inclusive organization. Therefore, in pursuit of our values, we seek employees who will work respectfully and constructively with differences across the organizational hierarchy in actualizing SBD’s priorities, goals and principles of equity and inclusivity. If accommodation is required at any point in the recruitment process, please contact a member of our Recruitment Team. Please note that as part of our recruitment process, candidates in the final stages will be required to complete a background check which may include a criminal background, credit and drivers abstract check.

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