Marketing & Analytics Manager (Canada)

Is Just Energy Group the place for you?

Just Energy Group is a leader in the energy sector offering green energy, retail and commercial energy, and home services solutions. We value integrity, innovation, customer-centricity, responsibility, enrichment, and excellence.

Your Opportunity:

As an essential member of the customer retention & profitability team, the Manager Marketing and Analytics will be responsible for leading strategic campaigns within the digital and content marketing space to increase customer engagement and identify opportunities to add new revenue streams.

Your key accountabilities:

• Lead the development and execution of digital marketing and engagement strategy across multiple platforms with the goal of creating customer stickiness and expanding gross margin
• Utilize advanced analytics to study behavioral trends of the existing customer base and identify creative retention, up-sell, cross-sell, and reacquisition opportunities
• Constantly perform quantitative analysis of current digital platforms, identify opportunities for improvements, and maximize every digital customer interaction to elevate engagement levels
• Mange the digital contract renewal journey for customers by utilizing Marketing cloud to segment prospects, devise tailored offers based on attributes and create a plug and play offer system to maximize conversions and gross margin
• Lead a cross-functional team to prepare campaign material and content, identify target segments, seek legal approval, load into digital platform, and report on campaign success
• Adapt campaign strategies/processes with urgency based on performance, market changes, and updated internal priorities
• Develop, organize and automate digital marketing & promotion campaigns and fully maximize the capabilities of SalesForce and Marketing Cloud
• Continually pursue internal promotional opportunities to raise awareness and adoption of the campaigns, extending applications into new channels and audiences
• Make data backed recommendations with actionable items that result in campaign optimization and improved conversion rates
• Conduct deep dives into each market segment to identify churn indicators and devise proactive campaigns for at-risk customers to reduce attrition
• Analyze market data to identify key marketing opportunities including consumer insights, competitive analysis and new audience acquisition
• Responsible for managing the annual digital and marketing budget and monthly reconciliations
• Collaborate with internal and external stakeholders to effectively measure the productivity of various campaign initiatives
• Query and create reports and dashboards to monitor success of campaigns and present to stakeholders on a weekly / monthly basis
• Study current customer segments and look for opportunities for cross-sell, upsell, proactive retention campaigns, renewal, and re-acquisition campaigns by fully utilizing digital capabilities of SF / Marketing Cloud
• Manage weekly usage email marketing content
  • Recent green drive plan added ~$15K in revenue through this platform
  • Huge opportunity to boost Terrapass, home water, incremental renewals, improve customer experience
  • Own content, segmentation, loading campaigns into MarketingCloud
• Mange ebill marketing content
  • Work with ESG to update content and review opportunities to add $$
• Assist in building and managing a tailored renewal platform in SF / Marketing Cloud
  • Plug and play system that assists a business user add offers real-time based on current customer attributes
  • Offers could be sent through multiple mediums such as email, text, portal, letter, SF
• Manage and own all engagement on portal

You’ll gain exposure to core business functions and be part of a wider team making decisions to add revenue for the Company. The role has been created to support our next phase of growth and offers a fantastic opportunity for the right candidate.

Your background includes:

• Candidate will have 3-5 years of experience in customer centric roles such as sales, marketing, retention, and / or Business analytics
• Prior experience in utilizing customer engagement platforms such as Marketing Cloud preferred
• Bachelor’s Degree in a business, marketing, analytics, or communications required; MBA preferred
• 2-3 years of experience in web and google analytics preferred
• Strong Excel skills and prior experience/knowledge of SQL and relational databases
• Familiarity developing campaign strategies, preferably in an industry involving subscription-based services
• Excellent written and verbal communication skills along with ability to communicate complex ideas to a variety of audiences
• Effective at managing multiple projects/tasks of varying complexities, meeting deadlines
• Strong business acumen and data-driven decision-making capabilities

Benefits:

Just Energy offers a robust benefits plan for staff members, as well as Employee Assistance Programs that offer a wealth of tools and resources to enrich the employee experience. The company also provides a number of cost-free, self-development courses for those that wish to build on their skills and competencies. In addition, a variety of awards offer another opportunity to recognize and reward employees.

We offer:

• Work from home (WFH) Model
• Competitive compensation
• Comprehensive benefits package
• Employee discount opportunities
• Retirement Options
• Personal development resources
• Health and wellbeing tools and resources and more

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