40 hours per week
Toronto, On
As our Marketing & Customer Experience Specialist, you will report to and work closely with our
Marketing & Customer Experience Supervisor and the Growth & Analytics Project Leader. The
role supports a fast-paced team that is focused on driving acquisition, retention and
engagement in both our direct-to-home subscription and authorized retailer channels. Key areas
to drive growth and retention will be CRM channels including email, SMS, direct mail and others.
The ideal candidate is seeking an opportunity to have a real impact on a fast-growing and
exciting brand. They will be responsible to ensure that all CRM initiatives are executed on time
and in accordance with CASL regulations, best practices, business goals and established
metrics.
Job Responsibilities
Ability to think through audience segmentation, email/SMS personalization, A/B and
multivariate testing as it relates to each campaign
Collaborate with Marketing & Customer Experience Manager and Growth & Analytics
Project Lead to define channel strategy and roadmap to deliver programs that line into
the overall business objectives
Create, test, and deploy a variety of CRM campaigns with strict adherence to the
marketing calendar (including email, SMS, direct mail, etc.)
Conceptualize, scope, segment, implement, optimize cross-channel journeys and
content personalization strategy that lines into CRM program KPIs
Responsible for A/B and multivariate testing
Support direct team to ensure all marketing communications are error-free and
consistent with brand guidelines and values
Collaborate within a multidisciplinary team, across departments, internal and external
stakeholders, such as: in-house and outsourced graphic designers and printers,
copywriters, in-house and consulting animal nutritionists, in-house and consulting chefs,
IT teams, authorized retailers, other professional consultants and also with the two
founders.
Own, reach and surpass your campaign KPIs that you are accountable for by
continuously proposing ways to improve performance through data analysis,
relevant/personalized content and optimizing conversion funnels
Collaborate with the insights team to validate current objectives, track progress, and
adjust objectives as new insights are found
Report on performance with a focus on recommending appropriate action based on
campaign and journey results
Proactively define a quarterly improvement plan, execute and measure tests to improve
performance, synthesize results and present to management
Build and maintain guidelines for assigned projects and channels and proactively guide
and influence the creative team to ensure the best possible outcomes
Document procedures and build training material for others to follow
Stay current with industry trends and benchmarks
Facilitate sharing of channel learnings to Marketing teams
Experience with budget management and ensuring strong KPI metrics are achieved
against the budget
Engage external partners to most effectively contribute to the project deliverables.
Ensure email compliance with CASL/CAN-SPAM/anti-spam and privacy regulations
Understanding of CRM compliance & best practices, list clean-up and maintaining a
clean database, prospect and subscriber segmentation, improving email deliverability,
data integrity, etc
Training shifts in retail operations and food production to learn the business as a whole
Desired Skills And Experience
Bachelor’s degree (business economics, marketing, or communication-related fields)
3+ years experience in a digital marketing role
Keen attention to detail
Strong organization and prioritization skills
Ability to take an analytical data-driven approach
Excited to work in a fast-paced environment
Analytical aptitude with a focus on making data-driven decisions
MS Office, especially Excel.
Ability to work with large datasets and summarize findings in a clear format
Strong understanding of customer segmentation, customer lifecycle stages and CASL
Great written communication skills in English (French is an asset)
Experience with email service providers (e.g. Klaviyo) and Google Analytics an asset
Experience with Shopify is an asset
Proficient knowledge of design software, such as Adobe Suite of products (Illustrator,
Photoshop) and Canva
A customer-centric mindset and strong problem-solving skills
Passion for food, nutrition and pets
WHY TOM&SAWYER?
We’ve been “Keepin’ It Real” Since 2015! Tom&Sawyer’s chefs gently cook the highest quality,
human-edible pet food available and our marketing and customer experience team members
strive to match that quality in all customer interactions with our brand every day!
What We Have To Offer
Paid Personal and Sick Days
Annual performance bonus program
Ability to participate in the Employee Equity Incentive Plan
Meal plan program for employee’s dog/cat
Employee discounts on all products
Please send your cover letter and CV to: careers@tomandsawyer.com
Toronto, On
As our Marketing & Customer Experience Specialist, you will report to and work closely with our
Marketing & Customer Experience Supervisor and the Growth & Analytics Project Leader. The
role supports a fast-paced team that is focused on driving acquisition, retention and
engagement in both our direct-to-home subscription and authorized retailer channels. Key areas
to drive growth and retention will be CRM channels including email, SMS, direct mail and others.
The ideal candidate is seeking an opportunity to have a real impact on a fast-growing and
exciting brand. They will be responsible to ensure that all CRM initiatives are executed on time
and in accordance with CASL regulations, best practices, business goals and established
metrics.
Job Responsibilities
Ability to think through audience segmentation, email/SMS personalization, A/B and
multivariate testing as it relates to each campaign
Collaborate with Marketing & Customer Experience Manager and Growth & Analytics
Project Lead to define channel strategy and roadmap to deliver programs that line into
the overall business objectives
Create, test, and deploy a variety of CRM campaigns with strict adherence to the
marketing calendar (including email, SMS, direct mail, etc.)
Conceptualize, scope, segment, implement, optimize cross-channel journeys and
content personalization strategy that lines into CRM program KPIs
Responsible for A/B and multivariate testing
Support direct team to ensure all marketing communications are error-free and
consistent with brand guidelines and values
Collaborate within a multidisciplinary team, across departments, internal and external
stakeholders, such as: in-house and outsourced graphic designers and printers,
copywriters, in-house and consulting animal nutritionists, in-house and consulting chefs,
IT teams, authorized retailers, other professional consultants and also with the two
founders.
Own, reach and surpass your campaign KPIs that you are accountable for by
continuously proposing ways to improve performance through data analysis,
relevant/personalized content and optimizing conversion funnels
Collaborate with the insights team to validate current objectives, track progress, and
adjust objectives as new insights are found
Report on performance with a focus on recommending appropriate action based on
campaign and journey results
Proactively define a quarterly improvement plan, execute and measure tests to improve
performance, synthesize results and present to management
Build and maintain guidelines for assigned projects and channels and proactively guide
and influence the creative team to ensure the best possible outcomes
Document procedures and build training material for others to follow
Stay current with industry trends and benchmarks
Facilitate sharing of channel learnings to Marketing teams
Experience with budget management and ensuring strong KPI metrics are achieved
against the budget
Engage external partners to most effectively contribute to the project deliverables.
Ensure email compliance with CASL/CAN-SPAM/anti-spam and privacy regulations
Understanding of CRM compliance & best practices, list clean-up and maintaining a
clean database, prospect and subscriber segmentation, improving email deliverability,
data integrity, etc
Training shifts in retail operations and food production to learn the business as a whole
Desired Skills And Experience
Bachelor’s degree (business economics, marketing, or communication-related fields)
3+ years experience in a digital marketing role
Keen attention to detail
Strong organization and prioritization skills
Ability to take an analytical data-driven approach
Excited to work in a fast-paced environment
Analytical aptitude with a focus on making data-driven decisions
MS Office, especially Excel.
Ability to work with large datasets and summarize findings in a clear format
Strong understanding of customer segmentation, customer lifecycle stages and CASL
Great written communication skills in English (French is an asset)
Experience with email service providers (e.g. Klaviyo) and Google Analytics an asset
Experience with Shopify is an asset
Proficient knowledge of design software, such as Adobe Suite of products (Illustrator,
Photoshop) and Canva
A customer-centric mindset and strong problem-solving skills
Passion for food, nutrition and pets
WHY TOM&SAWYER?
We’ve been “Keepin’ It Real” Since 2015! Tom&Sawyer’s chefs gently cook the highest quality,
human-edible pet food available and our marketing and customer experience team members
strive to match that quality in all customer interactions with our brand every day!
What We Have To Offer
Paid Personal and Sick Days
Annual performance bonus program
Ability to participate in the Employee Equity Incentive Plan
Meal plan program for employee’s dog/cat
Employee discounts on all products
Please send your cover letter and CV to: careers@tomandsawyer.com
Full-time Marketing & Customer Experience Specialist
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