Communications Advisor, Content & Social Media StrategySt. Michael's Hospital4.1Toronto, ON The Communications and Public Affairs Department is responsible for reputation management of our network, internal and external communications, branding and… 19 days ago·More…View all St. Michael's Hospital jobs – Toronto jobsSalary Search: Communications Advisor, Content & Social Media Strategy salaries in Toronto, ONSee popular questions & answers about St. Michael's Hospital

Unity Health Toronto, comprised of St. Joseph’s Health Centre, St. Michael’s Hospital and Providence Healthcare, works to advance the health of everyone in our urban communities and beyond. Our health network serves patients, residents and clients across the full spectrum of care, spanning primary care, secondary community care, tertiary and quaternary care services to post-acute through rehabilitation, palliative care and long-term care, while investing in world-class research and education.

The Communications and Public Affairs Department is responsible for reputation management of our network, internal and external communications, branding and marketing, media relations, digital media, government and stakeholder relations and community engagement.

The Communications Advisor is an integral member of the Communications and Public Affairs team, striving to build the network’s local, national and international reputation as a progressive leader in the treatment of critical care, serious illnesses, community health, rehab and complex continuing care, and research and education that impact patient care.

We are looking for a skilled, creative and motivated Communications Advisor to join our team. In this role, you will be largely responsible for planning, co-ordinating and producing content and campaigns for our social media and other content channels to help raise the profile of our network, our people and the services we provide. We’re looking for a self-motivated content creator who is full of ideas and not afraid to pick up the phone to find answers, interview about sensitive subjects and find that detail that makes a story sing. We’re looking for a critical thinker who can spot emerging trends and issues that will help us frame our story as a leader in health care. This position also supports internal communications as needed.

The Communications Advisor will report to the Manager of Media and Digital Strategy and work closely with our Senior Communication Advisors supporting our quality, research and education, and clinical portfolios across our network.


  • Generate ideas, write and develop stories and campaigns that demonstrate the commitments in our Strategic Plan and promote our brand.
  • Oversee the daily scheduling and posting for our social media calendar.
  • Monitor our social media channels for emerging issues, including issues management
  • Respond in a professional and timely manner to requests and incoming questions from the public
  • Work with our media relations team to identify and pitch story ideas to journalists
  • Collect and analyze social media analytics to guide content strategy
  • Work collaboratively within the Communications and Public Affairs team, the Foundation and with other departments throughout the network.
  • Special projects and other strategic communication duties as assigned, including event support, producing internal communication assets, etc.
  • Act as the Communications & Public Affairs representative on a rotational basis after hours


  • Undergraduate degree/diploma in journalism, public relations, communications, or related area.
  • Minimum 2 to 5 years of experience required.
  • Demonstrated experience in successfully developing and implementing communication strategies, public awareness campaigns, corporate communications or news stories.
  • Strong, clear writer and editor; must have ability to ensure error-free materials.
  • Excellent verbal communication skills.
  • Experience with social media analytics; knowledge of Excel an asset.
  • A creative thinker with a keen eye for what makes a good story
  • Strong interpersonal skills and ability to build relationships with a variety of internal and external stakeholders, including executives, board members,
  • Results oriented, self-directed, and independent, with the ability to balance multifaceted projects and competing priorities.
  • Ability to work effectively under pressure; mature judgment for assessing difficult situations.
  • Outstanding organization and time management skills.
  • High energy, flexibility and the ability to work effectively in a fast-paced environment.

Communications Advisor, Content & Social Media Strategy