Sales & Marketing Manager

This role is a contract position for 13-15 months beginning in November 2021.

The Sales & Marketing Manager position reports to the CEO and is the key role on our small and important marketing team. As the Sales & Marketing Manager, you will lead the identification of the greatest opportunity to improve the conversion, engagement and retention of our amazing clients. The role requires a deep understanding of full lifecycle marketing to prioritize, launch, manage and optimize segmented paid digital campaigns. You are passionate about driving sales results through marketing.

This dynamic marketing role also gets to do a little bit of everything – building and planning strategy, executing traditional and digital marketing activities, measuring and evaluating all marketing & sales functions, and organizing sales/business development in order to realize business objectives and revenue targets.

Responsibilities:

• Develop and own the fully integrated digital marketing strategy including performance marketing channels, social media, email, SEO and content

• Define measurement best practices, ROAS, KPIs, and benchmarking

• Regular reporting to key stakeholders on the performance of digital marketing campaigns and website performance

• Keep up to date with industry trends and emerging technology to identify opportunities to grow the eCommerce channel and drive online sales performance

• Brief-in campaigns in line with integrated marketing calendar, and work with digital partners in the optimization of campaigns

• Utilize web analysis to identify actionable improvements that can be made on the websites to further drive conversions and manage the changes through end to end

• Support rigorous analysis of marketing plan results and recommendations for future programming enhancements

• Support development and execution of growth plan – this includes crafting strategy and oversight of execution in partnership with CEO

• Create digital and print assets (social media posts, newsletters, web content, flyers, brochures, etc)

Qualifications and Attributes:

• University or College degree in business, marketing, or communications

• 3+ years of marketing experience, preferably in a hospitality or service industry

• Possess an analytical mindset

• Thrive in a fast-paced environment and are an exceptional collaborator

• Ability to deliver results in evolving framework with shifting priorities and technology

• Strong proficiency and understanding of Google Analytics

• Proven experience in social media, email marketing and SEO

• Highly developed written and verbal communication skills

• Photoshop/Canva and video editing skills are an asset

About Yoga Mamas:

Established in 2012, Yoga Mamas is Toronto’s leading maternal wellness centre providing wellness treatments and services from fertility to family. The clinic boasts 5000 square feet of sunlit space with 10 treatment rooms and two large movement studios. Though our name includes the word yoga – fitness is just one important piece of our multifaceted wellness centre.

Over 30 healthcare practitioners, alongside a team of educators and fitness instructors, provide maternal health and lifestyle wellness services on site and by video consultation for expecting mamas and their families. Our team of specialized staff see clients physically and virtually from our beautiful east end Toronto clinic.

Yoga Mamas values diversity in our workforce, as well as in our clients. We provide equal employment opportunity for all applicants and employees, and do not discriminate on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status, or disability Yoga Mamas welcomes and encourages applications from everyone!. Accommodations may be available upon request for candidates taking part in all aspects of the selection process. If you would like to request a specific accommodation because of a disability or a medical need, please advise of your needs when you are selected to participate in the recruitment process.

Contract length: 15 months

Application Deadline: 2021-10-22

Expected Start Date: 2021-11-22

Job Types: Full-time, Contract

Salary: $50,000.00-$60,000.00 per year

Benefits:

• Casual dress
• Company events
• Dental care
• Extended health care
• On-site gym
• Paid time off
• Store discount
• Vision care
• Wellness program
• Work from home

Schedule:

• 8 hour shift
• Monday to Friday
• No weekends

COVID-19 considerations:
We work extremely hard at keeping our clinic pristine, and our clients and staff safe. To learn more about our COVID-19 precautions please visit: torontoyogamamas.com/your-health-our-health.

Experience:

• Marketing: 2 years (required)

Work remotely:

• Yes