Day: October 21, 2025

Company: Partners Federal Credit Union

Location: Orlando, FL

Expected salary:

Job date: Sat, 20 Sep 2025 23:24:06 GMT

Job description:

Job Description: Manager, Marketing Strategy

Position Overview:

We are seeking a dynamic and strategic Manager of Marketing Strategy to lead and elevate our retail business lines. This role is pivotal in driving brand growth through innovative branding, compelling copywriting, and effective digital marketing strategies. The ideal candidate will have a strong data-driven mindset, enabling them to make informed decisions that enhance our marketing execution and overall business performance.

Key Responsibilities:

• Brand Development: Create and maintain a cohesive brand identity across all marketing channels, ensuring alignment with business goals.

• Copywriting: Craft engaging and persuasive copy for various platforms, including websites, social media, and advertising campaigns that resonate with target audiences.

• Digital Marketing: Develop and implement comprehensive digital marketing strategies, utilizing SEO, email marketing, social media, and online advertising to drive engagement and conversions.

• Marketing Execution: Oversee the execution of marketing campaigns, ensuring timely delivery and alignment with strategic goals. Monitor performance and adjust tactics as needed.

• Data Analysis: Leverage data analytics to inform marketing strategies and decisions, track campaign performance, and identify opportunities for optimization.

• Collaboration: Work closely with cross-functional teams, including sales, product development, and design, to ensure cohesive messaging and branding across all touchpoints.

• Trends & Insights: Stay updated on industry trends, consumer behavior, and competitive landscape to continuously refine marketing strategies and drive innovation.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in branding, copywriting, digital marketing, and campaign execution.
• Strong analytical skills with a focus on data-driven decision-making.
• Excellent communication skills, both written and verbal.
• Ability to think strategically while managing day-to-day marketing activities.
• Experience with marketing tools and platforms (e.g., Google Analytics, social media management tools).
• A passion for retail and a deep understanding of consumer behavior.

Why Join Us?

Become a key player in a collaborative and innovative environment where your ideas will shape the future of our retail strategy. If you are a visionary marketer ready to lead, adapt, and excel in a fast-paced setting, we want to hear from you!