Because we believe connections unite us, possibilities fuel us, and moments define us.
As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.
Reporting directly to the Sr Director, Data Strategy & Analytics, is responsible for data-driven customer insights, and to deliver B2B Marketing Performance insights for performance-marketing (marketing funnel tracking, and media spend ROI). Embracing the mantra of ”data as a strategic asset”, this role will build and deploy enhanced data science and data product capabilities, leveraging AI & ML technologies for innovation.
The Sr Manager, B2B Marketing Performance & Advanced Analytics will partner closely with key stakeholders in Marketing, Brand and IT and is responsible for identifying revenue opportunities and execute programs and strategies that focus on improving our customer base revenue, reducing churn, growing share of wallet and drive customer acquisition to increase market share.
In addition this role would lead the transformation vision and efferts for Marketing’s needs and roadmap, collaberatiing with Marketing steakholders, Digital and IT.
In addition this role is responsible for enabling and operationalizing data science and advanced analytics to disseminate customer insight/foresight and accelerate value creation across a variety of strategic use cases (e.g., base management/churn, cost optimization, operations effectiveness, audience intelligence and marketing optimization, network experience and investment prioritization, etc.). experience with Einstein integration and Marketing Cloud is an asset.
What you will bring:
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (824), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Reporting and Analytics & Analyst
Requisition ID: 231885
Together, we’ll make more possible, and these six shared values guide and define our work:
What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.
Posting Notes: Corporate
Expected salary:
Location: Toronto, ON
Job date: Fri, 20 Aug 2021 22:31:08 GMT
Apply for the job now!
Because we believe connections unite us, possibilities fuel us, and moments define us.
As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.
Reporting directly to the Sr Director, Data Strategy & Analytics, is responsible for data-driven customer insights, and to deliver B2B Marketing Performance insights for performance-marketing (marketing funnel tracking, and media spend ROI). Embracing the mantra of “data as a strategic asset”, this role will build and deploy enhanced data science and data product capabilities, leveraging AI & ML technologies for innovation.
The Sr Manager, B2B Marketing Performance & Advanced Analytics will partner closely with key stakeholders in Marketing, Brand and IT and is responsible for identifying revenue opportunities and execute programs and strategies that focus on improving our customer base revenue, reducing churn, growing share of wallet and drive customer acquisition to increase market share.
In addition this role would lead the transformation vision and efferts for Marketing’s needs and roadmap, collaberatiing with Marketing steakholders, Digital and IT.
In addition this role is responsible for enabling and operationalizing data science and advanced analytics to disseminate customer insight/foresight and accelerate value creation across a variety of strategic use cases (e.g., base management/churn, cost optimization, operations effectiveness, audience intelligence and marketing optimization, network experience and investment prioritization, etc.). experience with Einstein integration and Marketing Cloud is an asset.
What you will bring:
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (824), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Reporting and Analytics & Analyst
Requisition ID: 231885
Together, we’ll make more possible, and these six shared values guide and define our work:
What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the .
Posting Notes: Corporate
Expected salary:
Location: Toronto, ON
Job date: Thu, 19 Aug 2021 22:34:11 GMT
Apply for the job now!
Because we believe connections unite us, possibilities fuel us, and moments define us.
As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.
Reporting directly to the Sr Director, Data Strategy & Analytics, is responsible for data-driven customer insights, and to deliver B2B Marketing Performance insights for performance-marketing (marketing funnel tracking, and media spend ROI). Embracing the mantra of “data as a strategic asset”, this role will build and deploy enhanced data science and data product capabilities, leveraging AI & ML technologies for innovation.
The Sr Manager, B2B Marketing Performance & Advanced Analytics will partner closely with key stakeholders in Marketing, Brand and IT and is responsible for identifying revenue opportunities and execute programs and strategies that focus on improving our customer base revenue, reducing churn, growing share of wallet and drive customer acquisition to increase market share.
In addition this role would lead the transformation vision and efferts for Marketing’s needs and roadmap, collaberatiing with Marketing steakholders, Digital and IT.
In addition this role is responsible for enabling and operationalizing data science and advanced analytics to disseminate customer insight/foresight and accelerate value creation across a variety of strategic use cases (e.g., base management/churn, cost optimization, operations effectiveness, audience intelligence and marketing optimization, network experience and investment prioritization, etc.). experience with Einstein integration and Marketing Cloud is an asset.
What you will bring:
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (824), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Reporting and Analytics & Analyst
Requisition ID: 231885
Together, we’ll make more possible, and these six shared values guide and define our work:
What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the .
Posting Notes: Corporate
Expected salary:
Location: Toronto, ON
Job date: Thu, 19 Aug 2021 22:24:11 GMT
Apply for the job now!
It’s time to change the world of marketing – and we’re looking at you
We’re making the fortunes of some of the world’s most dynamic companies. We’re transforming marketing from an enabler to a driver of business success. We’re helping companies to evolve from outmoded outbound marketing to a fully measurable inbound engine. And when we say measurement, we mean the real business kind (not the fluffy old school marketing kind).
Who we’re looking for right now
In this case, we’re after a rounded Marketing Technologist who has experience with the entire Martech Stack and is eager to elevate B2B enterprises and take organizations on a journey of being on the bleeding edge. The role you will fill is a MarketOne Technology Strategist, a hybrid of business process and technology engineering that focuses on the B2B marketing and sales business process. The types of applications that are primarily, but not limited to Customer Data Platforms, Master Data Management, Content Management Frameworks, Marketing Automation, CRM, Business Intelligence, Data Warehousing, Website Analytics and orchestration of the customer experience. A Technology Strategist is both “a business expert that understands and can apply engineering” and “an engineer that understands how to apply engineered systems to the business”—a Marketing Technologist (Martech).
With a focus on performance-driven marketing, this is a challenging role that blends business process design with multi-platform/multi-application design and engineering. You will be working in a results-driven and creative environment, so it is essential that you have a passion for the practical utilization of technology to drive pipeline performance – not the shiny objects that distract marketers.
Seeking candidates with subject matter expertise in one or any combination of the following: Marketo, Eloqua, Salesforce Marketing Cloud, Salesforce CRM, MS Dynamics, Google Analytics, Adobe Web Analytics, Informatica, Pitney Bowes Spectrum, Hadoop, Treasure Data, Twilio, Tealium, Blueconic, Lytrics, Terminus, Engagio
Your day-to-day
Background
Description
We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.
The Marketing Communications Specialist is responsible for providing world-class marketing services for prospective and existing Academic Partners. The MCS may develop or work with various internal/external teams to identify, manage, and deliver services such as: the design and deployment of partner opportunities, account management, marketing strategy, messaging, creative, project and identity management. The MCS utilizes their strong marketing and communications skills & services to optimize partner relationships to exceed results. The MCS may be allocated to focus on a particular component of the marketing life cycle and or service. Recognizes when a decision is needed for problem solving, analyzes the situation and makes independent recommendations and decisions.
General Responsibilities
Provides World Class Marketing Client Service Management by creating synergies with internal teams and Academic Partners which empowers the business to exceed objectives.
Works on the planning, implementation, development and or servicing of new marketing ideas for Academic Partners & internal teams.
Supports communications projects for various components of the marketing life cycle or services.
Participates in the development, execution and/or servicing of marketing objectives.
Prepares & presents materials/findings both internally and externally for the marketing communications area he or she supports.
Provides Academic Partner insights and strategies which help enable internal & external teams deliver results that exceed objectives.
Creates buy in from multiple constituents in a collaborative cross-functional environment.
Manage content marketing efforts for Academic Partner to support business strategies, overseeing the editorial calendar and content development process. Ensure content marketing efforts align with brand guidelines and deliver value to target audiences.
Consult with marketing segment leads and subject matter experts to identify topics, craft compelling messages, and translate to digital formats that reinforce Academic Partner’s expertise.
Partner with internal creatives services team, marketing segment leads, and freelancers/agencies to translate thought leadership messaging into a variety of formats (articles, videos, infographics) for owned channels.
Collaborate with teams to monitor overall website activity and content performance to evaluate engagement.
Contribute to media, social, email, and other marketing efforts, working collaboratively with marketing managers and external agencies to recommend and help develop content to support campaigns.
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Qualifications
4-year degree from an accredited institution in Marketing, Communication, Business Administration or related field, OR appropriate combination of education and significant experience
Minimum 3 years’ experience in Marketing Account Management or Services
Up to 25% travel may be required
Primary Location : US-FL-Orlando
Other Locations : US-IL-Elk Grove Village, CA-ON-Toronto, US-AZ-Chandler
Job : Marketing
Organization : North America
Employee Status : Regular Employee
Job Type : Standard
Job Level : Manager
Shift : Day Job
Job Posting : Aug 30, 2021
Job Unposting : Ongoing
Schedule: : Full-time Regular
Req ID: 2112446
