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Company: Manulife

Location: Toronto, ON

Job description: We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.
Working Arrangement
Hybrid
Job Description
You’re an experienced marketer who is looking for a place where you have the freedom and scale to significantly impact marketing practices and see business results. A place with strategic leadership and an entrepreneurial culture. Somewhere where you can make things happen.
As a Marketing Manager on the Advice & Growth Marketing team, you’ll be responsible for developing and managing B2B measurement frameworks, reporting and optimizing marketing campaigns across our Insurance and Bank portfolios, as well as a wide variety of marketing activities.
The ideal candidate is data-driven, growth minded, with a proven track record in building, executing, and delivering high-impact B2B strategies and personalization tactics. If you are passionate about Growth Marketing, thrive at the intersection of data, innovation, marketing, efficiencies and are customer obsessed, this is the place for you.
Responsibilities:
Marketing Campaigns

• Evaluate the effectiveness of B2B campaigns, considering advisor engagement and conversion in driving the business objectives.
• Identify areas for optimization and recommend strategies to enhance advisor LTV.
• Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
• Monitor budget pacing and key performance metrics across performance marketing channel

Develop B2B Measurement Framework

• Collaborate with cross-functional teams to define B2B KPIs, including those related to advisor performance.
• Design and implement a structured framework for tracking B2B marketing activities and advisor interactions.
• Work closely with finance and advanced analytics teams to calculate LTV.

Reporting

• Build comprehensive and compelling narratives to be shared with Key Stakeholders and the leaderships.
• Provide insights and recommendations.

Relationship Management

• Build and maintain effective, productive, and collaborative relationships with internal and external partners. Influence these partners and leverage their assets to best meet mutual objectives
• Manage day-to-day working relationships with internal and external partners and act as subject matter expert
• Influence without authority, ability to motivate and manage a cross functional, blended team of specialists

Requirements:

• 5+ years of Marketing, Digital and Business Management experience
• Masters or MBA a plus
• Advertising agency experience or experience partnering with agencies
• Financial services industry experience an asset (but not required)

Competencies:

• Strong analytical, troubleshooting and problem-solving skills while working in a face-paced environment with changing priorities
• You can easily build relationships and have been part of large, cross functional teams that are working to solve complex problems
• Proven track record for coaching high-performing teams
• Experienced practitioner of Agile Marketing
• Ability to generate meaningful business and customer insights from a variety of dashboards
• You think big, are willing to disrupt yourself and the status quo and are customer obsessed with an entrepreneurial mindset to drive change
• Results-oriented mindset, focused on driving measurable impact on revenue
• Drive for continuous improvement and learning, staying updated on current trends and technologies in Insurance, Banking and B2B marketing

#LI-hybrid
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .
Salary & Benefits
The annual base salary for this role is listed below.
Primary Location Toronto, Ontario
Salary range is expected to be between $84,375.00 CAD – $151,875.00 CAD
If you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.
We are a leading financial services provider focused on improving lives for our customers and colleagues worldwide. We prioritize values in our business, encourage growth and development among our employees, and are looking for a Marketing Manager to drive B2B marketing campaigns and strategies. The ideal candidate will be data-driven, growth-minded, and customer obsessed. The role will involve evaluating marketing campaigns, creating measurement frameworks, managing relationships, and reporting on key performance metrics. The Marketing Manager will need at least 5 years of marketing and business management experience, along with strong analytical and relationship-building skills. We are committed to diversity and equality in our workforce and offer competitive salaries and benefits to eligible employees.
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Job date: Sat, 10 Feb 2024 03:22:47 GMT