Franchise Marketing AssistantBeauty FirstOakville, ON$45,000 – $60,000 a year Proven experience in digital marketing including Paid Search, Social, Display, and Affiliate marketing. We are looking for a strategic *Franchise Marketing… 9 days ago·More…View all Beauty First jobs – Oakville jobsSalary Search: Franchise Marketing Assistant salaries in Oakville, ONSee popular questions & answers about Beauty First

We are looking for a strategic Franchise Marketing Assistant and growth architect with broad-based knowledge in all areas of franchising development. You will be tasked with developing and leading the rollout of the company’s franchise program regionally and nationally including onboarding and training. You will also contribute strategic planning, operations, and marketing expertise.

Essential Job Functions

  • Acts as the primary first contact for franchisee candidate inquiries, franchise conventions, franchise sales consultants and vendors, providing responsive support and excellent customer service.
  • Build and oversee awareness and lead generation campaigns across all channels including email, website, and landing page updates, paid search, and social media.
  • Ensure prompt follow up on Franchising leads, ensuring that the franchisees are kept up to date on the status.
  • Adhere to the guidelines and instructions of the Business Development team, assist with generating Letters of Intent, franchise agreements, and getting them executed in the proper timeframes.
  • Assist in managing diverse marketing and advertising tools for franchise sales marketing campaigns such as mass emailing campaign, web base media (website, social media, etc.) and print media.
  • Assist in Market research (demographic, competition, and business potential), offer creative ideas to further streamline business development and/or administrative practices.
  • Manage the franchise sales website to ensure information is always up to date and continually optimize to convert leads- create landing pages, forms, and calls to action; update content and help optimize pages with backlinks and SEO-rich content that supports key targets.
  • Participate in Franchise Trade shows to represent the brand and develop new leads.
  • Performs all other related duties as assigned, which will evolve with time.

Required Skills

  • At least 2 years of experience in a similar role.
  • A post secondary degree in Business Administration, Sales, Marketing or equivalent, or relevant work experience.
  • Strong computer skills including Excel; Word, PowerPoint, Outlook.
  • Strong proficiency and understanding of Google Ads, Google Analytics, Facebook Ads & Business Manager.
  • Proven experience in digital marketing including Paid Search, Social, Display, and Affiliate marketing.
  • Exposure in cold calling for business-to-business (B2B) phone sales, inside Sales Position or door to door or trade show or social media sales (e.g., LinkedIn/WhatsApp/ Facebook/ Instagram).
  • Exceptional prioritization and time-management skills, extremely organized, and remarkable at driving results with limited supervision.
  • You enjoy working in a team environment including listening, building relationships, and solving problems.
  • You can travel within Canada and the United States, to attend events, as needed.
  • Able to handle a fast-paced environment, high volume of activity, and a deadline driven focus that remains composed under pressure.
  • Franchise development experience with a proven record of leading successful franchise development; experience converting single unit franchise-based organization to multi-unit territorial franchise rights a plus

Job Types: Full-time, Permanent

Salary: $45,000.00-$60,000.00 per year

Experience:

  • Franchise sales & development: 2 years (required)
  • Digital marketing: 2 years (required)

Franchise Marketing Assistant


CLICK TO APPLY

Premier réalisateur ou première réalisatrice, Médias sociaux…CBC/Radio-Canada3.9Toronto, ON Famille d'emplois Production des médias. Vous aurez à exercer un rôle de leadership, notamment pour ce qui est de l’atteinte des objectifs de l’émission ou de… 14 days ago·More…View all CBC/Radio-Canada jobs – Toronto jobsSalary Search: Premier réalisateur ou première réalisatrice, Médias sociaux, CBC Music (Services anglais) salaries in Toronto, ONSee popular questions & answers about CBC/Radio-Canada

Premier réalisateur ou première réalisatrice, Médias sociaux, CBC Music (Services anglais)

– TOR08162

Famille d’emplois Production des médias
Emplacement principal Toronto

Exigence linguistique du poste Anglais seulement

Niveaux de compétence linguistique (Lecture) –
Niveaux de compétence linguistique (Écriture) –
Niveaux de compétence linguistique (Oral) –

Statut d’embauche Temporaire
Horaire de travail Temps plein
Travailler à CBC/Radio-Canada
À CBC/Radio-Canada, nous avons pour mission de créer des contenus qui informent, divertissent et rassemblent la population canadienne sur de multiples plateformes. Nos réussites et nos réalisations reposent sur les valeurs auxquelles nous adhérons : la créativité, l’intégrité, l’inclusion et la pertinence.
Vous pensez avoir la capacité et la motivation d’évoluer dans un milieu bouillonnant et en constante transformation? Que ce soit pour travailler devant la caméra, au micro, en ligne ou dans les coulisses, vous pourriez faire partie d’une équipe qui réussit à créer des liens et à présenter des sujets qui passionnent le public canadien.
Remarque : Il s’agit d’un remplacement temporaire d’un an, qui exige de se déplacer à l’occasion et de travailler certains soirs et les week-ends.

Votre rôle
CBC Music est à la recherche d’un premier réalisateur ou d’une première réalisatrice de contenu numérique qui se passionne pour les médias sociaux, et qui est en mesure de diriger et d’appuyer une équipe de réalisateurs créatifs chargée de mettre en avant la musique canadienne.
Vous avez des goûts musicaux très divers et entretenez des rapports avec le monde des musiciens, tant à titre d’amateur, que de professionnel de l’industrie.
Vous ferez partie de l’équipe très axée sur la collaboration qui est chargée des contenus et des événements de CBC Music, et serez responsable de la stratégie et de l’orientation générales concernant les médias sociaux pour CBC Music.

Responsabilités

À ce poste de premier réalisateur ou première réalisatrice, Médias sociaux, vous relèverez du réalisateur-coordonnateur, Contenus et Événements, et dirigerez la stratégie de CBC Music destinée aux médias sociaux, ainsi que les interactions avec l’auditoire sur toutes les plateformes en ce qui a trait à la planification, la collecte et à la production de contenus. Vous devrez assurer la planification, l’orientation et la coordination du travail d’autres personnes, et jouer un rôle essentiel dans la gestion du rendement des membres de l’équipe, notamment dans le processus de GRD.
Nous cherchons une personne qui sera en mesure de concevoir des stratégies pour les médias sociaux conformes aux tendances et aux pratiques numériques qui sous-tendent l’ensemble de notre marque et de nos objectifs. Vous travaillerez avec une petite équipe chargée de créer des contenus inspirants, et de mettre en valeur et favoriser les conversations. Vous planifierez l’approche en matière de médias sociaux en fonction des événements importants et de l’actualité, vous encadrerez le travail quotidien de l’équipe, et vous appuierez les grands projets du service.
Vous aurez à prendre des décisions relatives à la programmation et à vous assurer que notre présence sur les médias sociaux est vivante, invitante et interactive. Vous devrez constamment essayer de nouveaux outils et tester de nouvelles stratégies, ainsi que mesurer le rendement et faire rapport à son sujet. Vos objectifs principaux visant à appuyer les artistes canadiens et à faire connaître leur musique aux Canadiens devraient vous motiver et vous inspirer pour adopter de nouvelles approches dans notre utilisation des médias sociaux et de nos plateformes web. Nous voulons une personne à la page qui n’hésite pas à tenter de nouvelles expériences.
Vous aurez à exercer un rôle de leadership, notamment pour ce qui est de l’atteinte des objectifs de l’émission ou de la plateforme, tout en mettant continuellement l’accent sur les détails afin de vous assurer que les contenus offerts sont de la plus haute qualité et respectent les Normes et pratiques journalistiques de CBC/Radio-Canada, lorsque celles-ci s’appliquent.
Vous aurez à prendre des décisions immédiates dans des environnements complexes et stressants, et à vous assurer que le personnel utilise des techniques et des procédures pour l’émission ou la production qui peuvent être appliquées dans une entreprise de contenus intégrés.

Tâches principales

  • Diriger et appuyer les équipes chargées des médias sociaux et des contenus vidéo numériques;
  • S’assurer que toutes les ressources pour l’émission, la série, le lieu ou l’unité sont attribuées dans le respect des priorités stratégiques;
  • Soutenir le développement de l’équipe et la rétroaction continue du personnel, notamment le processus de GRD;
  • Accomplir la totalité ou une partie des tâches d’un poste équivalent ou inférieur;
  • Déterminer et superviser la stratégie globale du service en matière de médias sociaux;
  • Collaborer avec les équipes chargées du contenu et avec les personnalités de CBC Music à la préparation et à la production de contenus pour les médias sociaux;
  • Veiller quotidiennement à la planification, à la réalisation et à la publication en temps voulu de contenus quotidiens pour les médias sociaux;
  • S’assurer de la planification, de la réalisation et de la publication en temps voulu de matériel pour les médias sociaux et de contenu vidéo pour les grands événements, comme les prix Juno, le CBC Music Festival et le prix de musique Polaris;
  • Nouer et maintenir des relations dans l’ensemble de CBC qui contribueront à la réalisation de la stratégie globale pour les médias sociaux;
  • Rester à la fine pointe des technologies relatives aux médias sociaux;
  • Gérer des priorités et des échéances conflictuelles pour les contenus;
  • Interpréter des données analytiques, et prendre des décisions fondées sur les données pour ce qui est des contenus et de la stratégie;
  • Faire le suivi, et documenter et communiquer les plans, les instructions et l’information importante de manière claire.

Profil recherché :

  • Diplôme universitaire ou expérience équivalente;
  • Sept (7) ans d’expérience directement liée au secteur d’affectation, dont trois dans le domaine de la radiodiffusion ou un secteur connexe;
  • Vision claire de la prochaine étape de la stratégie de CBC Music pour les médias sociaux;
  • Capacité démontrée de diriger une équipe, et au moins cinq ans d’expérience en leadership;
  • Passion pour la musique et excellente connaissance des musiciens canadiens, ainsi que des genres et des tendances de l’heure;
  • Connaissance de l’industrie musicale et de ses contenus numériques;
  • Connaissance de tous les médias sociaux possibles : babillards électroniques, Facebook, Twitter, Instagram, YouTube, TikTok, etc…
  • Expérience de la recherche d’outils de médias sociaux et leur mise en œuvre;
  • Minutie et expérience en gestion de projets réussis;
  • Capacité confirmée pour rédiger ou réviser des manchettes, des sous-titres, des légendes de photos et des résumés de manière claire;
  • Capacité confirmée à prendre de solides décisions en matière de programmation afin d’accroître le trafic sur les plateformes détenues et exploitées par la Société;
  • Expérience de l’utilisation de diverses plateformes techniques, notamment les lecteurs vidéo, Adobe Photoshop, Adobe Premier Pro, Canva, les plateformes d’analyse et les systèmes de gestion de contenu;
  • Expérience permettant de déterminer les problèmes juridiques possibles et les violations de la politique journalistique qui peuvent être associés à des documents, des graphiques ou des contenus vidéo publiés en ligne, et aptitude à y réagir de façon appropriée;
  • Bon jugement en matière de nouvelles diffusées en ligne et capacité de travailler quotidiennement sous pression;
  • Solide compréhension des pratiques exemplaires relatives à la gestion de communautés en ligne;
  • Excellentes aptitudes pour les communications et entregent. Excellent esprit d’équipe;
  • Disponibilité pour se déplacer et faire des heures supplémentaires, y compris le soir et les week-ends, s’il y a lieu.
Vous devrez peut-être passer des tests de compétences et de connaissances.
Si ce poste vous intéresse, cliquez sur « Postuler en ligne ». Nous vous remercions de votre intérêt, toutefois, nous ne communiquerons qu’avec les personnes retenues pour une entrevue.
CBC/Radio-Canada s’engage à être un chef de file dans la représentation de la diversité canadienne. Pourquoi cet engagement? C’est que pour pouvoir créer et raconter des histoires rassembleuses, nous devons nous appuyer sur un effectif à l’image de la société canadienne en constante évolution. C’est la raison pour laquelle, en tant qu’employeur, nous valorisons l’égalité des chances et favorisons un milieu de travail inclusif, où nos différences individuelles sont non seulement reconnues et mises en valeur, mais se retrouvent également dans tous les services que nous offrons comme diffuseur public du Canada. Pour plus d’information, visitez la section Diversité et inclusion de notre site web. Si vous avez besoin de mesures d’adaptation à cette étape du recrutement, veuillez nous en informer dès que possible en envoyant un courriel à recrutement@radio-canada.ca.
Nous vous invitons à consulter notre Code de conduite sur notre site institutionnel. Tous les membres de notre effectif sont tenus de respecter ce code de conduite, car son application constitue une condition d’emploi. Nous vous invitons également à consulter notre politique sur les conflits d’intérêts. Si vous vous joignez à notre équipe, il sera important de nous aviser le plus rapidement possible de toute situation qui pourrait constituer ou être perçue comme constituant un conflit d’intérêts, compte tenu de vos nouvelles fonctions.
Nous nous efforçons de rédiger nos affichages de la manière la plus inclusive possible. Si toutefois l’un des deux genres est utilisé seul dans cet affichage, il désigne les personnes de tout genre.

Offre d’emploi publiée le 1 oct. 2021, 11:51:17
Date de retrait 30 oct. 2021, 01:59:00

Premier réalisateur ou première réalisatrice, Médias sociaux, CBC Music (Services anglais)


CLICK TO APPLY

SENIOR MARKETING MANAGERHudson's Bay3.5Toronto, ON Adapt, develop, and present a cohesive, customer centric marketing strategy based on customer insights, business objectives and trends and company priorities… 28 days ago·More…View all Hudson's Bay jobs – Toronto jobsSalary Search: SENIOR MARKETING MANAGER salaries in Toronto, ONSee popular questions & answers about Hudson's Bay

JOB DESCRIPTION

Day in the Life:

Reporting into the DVP, the Senior Manager, Marketing will make critical contributions to the development and implementation of innovative marketing strategies for our stores, while providing direction for all collateral, and other visual and digital communications for Hudson’s Bay.

This individual will collaborate cross-functionally (Store ops, Events, Corporate Marketing, Creative, PR, Business Development, Merchandising, Planning, and eComm) to develop compelling and ROI driving marketing strategies, while incorporating new ideas and ensuring flawless execution that is on time and on budget.

In partnership with the DVP, and direct report(s), the Senior Manager, Marketing, will initiate and support the marketing strategy, positioning, and campaign timing. This individual will proactively generate big picture thinking and innovative approaches to campaigns, championing concepts and obtaining buy-in from key stakeholders

This position is well suited to a collaborative, innovative and analytical thinker with the organizational ability to manage multiple projects concurrently. The Senior Manager, Marketing will utilize business acumen, relationship building, influence and communication skills to build strong relationships cross functionally and with colleagues and senior leaders across Hudson’s Bay & The Bay.

What You Will Do:

  • Adapt, develop, and present a cohesive, customer centric marketing strategy based on customer insights, business objectives and trends and company priorities for the stores.
  • Collaborate with the marketing and store business leadership teams in the development of innovative and customer centric marketing plans to deliver the merchandising and marketing strategies for our stores.
  • Analyze and research industry trends and consumer preferences in support of developing the marketing strategies for stores.
  • Research competitors’ events, advertising, and performance (if available) to ensure a competitive advantage for Hudson’s Bay in the market.
  • Support the rigorous vetting of the weekly marketing program to ensure achievement of the profitable sales plan for the Hudson’s Bay stores.
  • Work with the Marketing DVP to measure and review the ongoing effectiveness of the marketing programs and communicate the results to the business partners.
  • Based on the results, develop, and implement financially viable ‘course correction’ activity to ensure the achievement of the financial goals.
  • Build business summary on a weekly basis, Marketing DVP reviews as required.
  • Provide effective communication to the store teams on all initiatives and programs to enable flawless, consumer friendly execution.
  • Generate, maintain, and share key campaign documents to ensure alignment across the marketing department and relevant internal teams-from developing marketing milestones and creating pitch presentations, to curating marketing highlights and performance reports
  • Use actionable research and data to improve, optimize and drive future campaigns while incorporating a fast & fearless model of learning
  • Develop and demonstrate a clear and persuasive presentation style, and ensure presentation support materials are accurate and consistent with brand standards
  • Work with cross-functional partners to drive initiatives and manage day-to-day operations of the program, including communicating with key players, building and sharing best practices, offering solutions to critical issues and innovating the program to remain relevant to customers
  • Partner with merchants, business development teams and stores to identify and drive licensed business opportunities, including restaurants, services, merchandise, and pop-ups
  • Ideate and lead specialty campaigns including, but not limited to, store pop ups, brand launches and exclusive product drops
  • Ensure marketing briefs are completed with excellence and on time, including key insights, learnings, and social listening / trends.
  • Drive organizational engagement through ownership of team-building activities
  • Proactively respond to changing business trends
  • Provide leadership, career planning and coaching to indirect report associate(s).
  • Proof all work for accuracy, paying close attention to detail
  • Perform other duties as required

What You Will Need:

  • Bachelor’s or Honors Degree in Marketing
  • At least 5 years of demonstrated and progressive success in marketing roles (retail is a plus!)
  • Customer obsessed
  • Strategic mindset with strong analytical skills and background of the Marketing function (traditional, events and digital media)
  • Proven ability to influence and collaborate in a matrix organization and across all levels of the organization including senior leadership
  • Proactive decision making and the ability to work as part of a team by forming partnerships with appropriate internal and external resources, and accomplishing goals using these relationships
  • A willingness to initiate change as the company grows to streamline processes, improve efficiency, and facilitate the growth of the company
  • Excellent interpersonal, communications (written & verbal), problem-solving & time management skill
  • Player/Coach mentality, capable of thinking strategically as well as rolling up one’s sleeves and getting into the work/details
  • Solid understanding of business acumen including budgeting, sales reporting, and financial analysis
  • Innovation, tenacity, and fanatical attention to detail
  • Strong ability to manage multiple projects at the same time, understand priorities, and adapt to changing needs & demands
  • Must be well-poised and collaborate with internal and external partners across many different levels of the organization
  • Day-to-day project management experience
  • Excellent multi-tasking/time management skills
  • Good presentation delivery skills
  • Ability to handle conflict appropriately in an open and positive manner
  • Advanced knowledge in Microsoft Excel, Word, PowerPoint, Google/Gmail with the ability and willingness to learn corporate technology quickly and thoroughly
  • Ability to speak French an asset but not required

What You Can Expect:

  • Competitive salary and benefits package
  • Associate discount up to 40% including top brands
  • Flexible work environment that allows for work-life balance

About Hudson’s Bay:

Hudson’s Bay is a digital-first purpose-driven retailer helping Canadians live their best style of life. As one of the country’s most iconic brands, Hudson’s Bay operates over 80 full-line locations and thebay.com featuring Marketplace – the 5th largest e-commerce business in Canada. Hudson’s Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more.

Hudson’s Bay operates under the HBC brand portfolio and founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC. The Hudson’s Bay Rewards members share their passion for living a colourful life, and get rewarded for doing the things that bring them joy.

We are proud to share our tenured commitment to Diversity, Equity and Inclusion. Learn more about our commitment at HBC Foundation & HBC Heritage.

Our Commitment to Building a Winning Culture:

Hudson’s Bay is a digital-first purpose-driven retailer helping Canadians live their best style of life. As one of the country’s most iconic brands, Hudson’s Bay operates over 80 full-line locations and thebay.com featuring Marketplace – the 5th largest e-commerce business in Canada. Hudson’s Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more. The Hudson’s Bay Rewards program is ranked second in department store loyalty programs in Canada. Hudson’s Bay operates under the HBC brand portfolio and founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC.

Interested in Social Media?

Follow us on LinkedIn & Instagram.

Thank you for your interest with HBC. We look forward to reviewing your application.

HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence,compensation and training.

HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.

SENIOR MARKETING MANAGER


CLICK TO APPLY

newAgent principal ou agente principale des communications, méd…CBC/Radio-Canada3.9Toronto, ON Surveiller les réseaux sociaux et les médias numériques pour repérer les occasions de marketing en temps réel, y compris des tactiques visant le contenu payant… 2 days ago·More…View all CBC/Radio-Canada jobs – Toronto jobsSalary Search: Agent principal ou agente principale des communications, médias sociaux (Services anglais) salaries in Toronto, ONSee popular questions & answers about CBC/Radio-Canada

Agent principal ou agente principale des communications, médias sociaux (Services anglais)

– TOR08167

Famille d’emplois Communications
Emplacement principal Toronto

Exigence linguistique du poste Anglais seulement

Niveaux de compétence linguistique (Lecture) –
Niveaux de compétence linguistique (Écriture) –
Niveaux de compétence linguistique (Oral) –

Statut d’embauche Temporaire
Horaire de travail Temps plein
Travailler à CBC/Radio-Canada
À CBC/Radio-Canada, nous avons pour mission de créer des contenus qui informent, divertissent et rassemblent la population canadienne sur de multiples plateformes. Nos réussites et nos réalisations reposent sur les valeurs auxquelles nous adhérons : la créativité, l’intégrité, l’inclusion et la pertinence.
Vous pensez avoir la capacité et la motivation d’évoluer dans un milieu bouillonnant et en constante transformation? Que ce soit pour travailler devant la caméra, au micro, en ligne ou dans les coulisses, vous pourriez faire partie d’une équipe qui réussit à créer des liens et à présenter des sujets qui passionnent le public canadien.
Votre mandat

Il s’agit d’une occasion stimulante pour une personne douée pour le marketing stratégique et qui aidera à planifier le contenu, faire la recherche et le distribuer pour appuyer la programmation de CBC par l’entremise des médias sociaux, dans le but précis de susciter l’intérêt des auditoires et d’atteindre les objectifs du réseau dans l’espace numérique, en collaboration avec les autres équipes au Canada. Votre expérience fait état de nombreuses qualités : dynamisme, initiative, créativité, vision stratégique claire, solide connaissance des pratiques exemplaires dans l’industrie, jugement sûr et cohérence dans ses démarches. Vous êtes autant à l’aise pour travailler de façon autonome que dans un environnement très axé sur la collaboration. Volonté de valoriser la diversité des idées et de l’expérience et de favoriser la création d’une culture du travail résolument axée sur la collaboration, l’inclusion et le respect.

Vous assumerez un rôle de leader interfonctionnel afin d’aider à façonner l’avenir de la marque de CBC, en collaboration avec nos équipes chargées du marketing, de la publicité et du contenu. Si vous êtes passionné par les médias sociaux et le marketing numérique et que vous aimez travailler dans un environnement en évolution constante, ce poste est pour vous.

Veuillez noter qu’il s’agit d’une affectation temporaire de 13 mois.

Tâches principales :

  • Faire des recherches, mettre en forme et distribuer des contenus promotionnels payés pour les principales émissions sur les médias sociaux de CBC. La principale fonction consiste à amplifier le contenu par l’intermédiaire des communautés de CBC dans les médias sociaux et les médias numériques, comme Twitter, Facebook, Instagram, Pinterest, TikTok et Snapchat;
  • Développer et mettre en œuvre des plans de marketing stratégiques intégrés pour la promotion payante de notre programmation télévisuelle sur les plateformes de médias sociaux, y compris recommander des plateformes et des tactiques;
  • Travailler avec des équipes interfonctionnelles à l’échelle de l’organisation, constituées de membres allant du marketing à la publicité en passant par les services numériques, en vue de recueillir et de rassembler de l’information sur la programmation prioritaire, dans le but de prévoir du contenu rédactionnel montrant CBC à son meilleur dans les médias sociaux et les médias numériques, quelle que soit la catégorie de contenu;
  • Collaborer étroitement avec l’équipe de création interne pour concevoir des actifs pour les campagnes payantes dans les médias sociaux, afin d’attirer l’auditoire et favoriser son engagement;
  • Collaborer avec les Relations avec l’auditoire pour répondre aux demandes et aux commentaires du public;
  • Surveiller les réseaux sociaux et les médias numériques pour repérer les occasions de marketing en temps réel, y compris des tactiques visant le contenu payant dans les médias sociaux;
  • Tenir à jour les ressources internes relatives aux médias sociaux et numériques (documents sur les meilleures pratiques, etc.);
  • Préparer des rapports périodiques sur les médias sociaux et numériques;
  • Recueillir de l’information sur des projets spéciaux, de nouvelles initiatives et des questions administratives;
  • Assumer d’autres tâches connexes, au besoin.

Profil recherché :

Formation
Diplôme ou certificat en communications, en relations publiques ou en marketing, ou plus précisément en médias numériques et sociaux, ou combinaison équivalente d’études, de formation et d’expérience.
Expérience et aptitudes requises
  • Cinq ans d’expérience directe où le titulaire a démontré des aptitudes supérieures pour la rédaction, la révision et la relecture d’épreuves; connaissances pratiques d’un large éventail de stratégie de communications et de marketing; entregent et compétences organisationnelles, et capacité de travailler sous pression en respectant des délais et de multiples priorités concurrentes;
  • Présence active dans de nombreux médias sociaux et numériques, comme Twitter, Facebook, Instagram, Pinterest, TikTok, Reddit et Snapchat. Maîtrise et compréhension des différents médias sociaux, et capacité de créer des contenus pour ces plateformes;
  • Grand intérêt et capacité de suivre l’évolution des tendances relatives aux plateformes numériques et aux médias sociaux;
  • Excellente compréhension des paramètres de mesure des médias sociaux et capacité d’analyser ces données afin de repérer des occasions et de reconnaître les réussites.
  • Capacités avérées de trouver des solutions créatives aux problèmes;
  • Capacité éprouvée de travailler efficacement au sein d’une équipe aux responsabilités et aux réalisations communes;
  • Souplesse dans les heures de travail en fonction des exigences opérationnelles, et capacité de travailler par quart, y compris les soirs, les week-ends et les jours fériés;
  • Connaissance de la programmation et de la marque de CBC, et attachement à celles-ci;
  • Bilinguisme – atout souhaité;
  • Créativité et vision stratégique confirmées, et excellentes aptitudes pour la rédaction et la révision;
  • Capacité avérée d’optimiser l’utilisation des ressources disponibles;
  • Capacité de gérer simultanément et avec succès de multiples projets en respectant des échéances serrées;
  • Ouverture aux diverses perspectives et idées et aux opinions divergentes – un atout essentiel.
À CBC/Radio-Canada, nous savons que l’acquisition des compétences ne se fait pas de la même manière pour tous. Nous valorisons la diversité des idées et de l’expérience. En réunissant l’expérience pratique, l’intelligence, l’innovation, la passion pour apprendre et une approche axée sur l’esprit d’équipe, il est possible de former le meilleur ensemble de compétences.
Vous pourriez devoir passer des tests de compétences.
Si ce poste vous intéresse, cliquez sur « Postuler en ligne ». Nous vous remercions de votre intérêt, toutefois, nous ne communiquerons qu’avec les personnes retenues pour une entrevue.
CBC/Radio-Canada s’engage à être un chef de file dans la représentation de la diversité canadienne. Pourquoi cet engagement? C’est que pour pouvoir créer et raconter des histoires rassembleuses, nous devons nous appuyer sur un effectif à l’image de la société canadienne en constante évolution. C’est la raison pour laquelle, en tant qu’employeur, nous valorisons l’égalité des chances et favorisons un milieu de travail inclusif, où nos différences individuelles sont non seulement reconnues et mises en valeur, mais se retrouvent également dans tous les services que nous offrons comme diffuseur public du Canada. Pour plus d’information, visitez la section Diversité et inclusion de notre site web. Si vous avez besoin de mesures d’adaptation à cette étape du recrutement, veuillez nous en informer dès que possible en envoyant un courriel à recrutement@radio-canada.ca.
Nous vous invitons à consulter notre Code de conduite sur notre site institutionnel. Tous les membres de notre effectif sont tenus de respecter ce code de conduite, car son application constitue une condition d’emploi. Nous vous invitons également à consulter notre politique sur les conflits d’intérêts. Si vous vous joignez à notre équipe, il sera important de nous aviser le plus rapidement possible de toute situation qui pourrait constituer ou être perçue comme constituant un conflit d’intérêts, compte tenu de vos nouvelles fonctions.
Nous nous efforçons de rédiger nos affichages de la manière la plus inclusive possible. Si toutefois l’un des deux genres est utilisé seul dans cet affichage, il désigne les personnes de tout genre.
Offre d’emploi publiée le 13 oct. 2021, 14:12:54
Date de retrait 27 oct. 2021, 01:59:00

Agent principal ou agente principale des communications, médias sociaux (Services anglais)


CLICK TO APPLY

Sr. SEO SpecialistTrader Corporation3.6Toronto, ON•Remote Use a variety of online tools, historical success and digital trends to audit and analyze the dealer and Dealer Group customers’ digital footprint from an SEO… 30+ days ago·More…View all Trader Corporation jobs – Toronto jobsSalary Search: Sr. SEO Specialist salaries in Toronto, ONSee popular questions & answers about Trader Corporation

Job Description


Summary of Job:

The Sr. SEO Specialist supports strategy and execution of search engine optimization solutions for dealer websites. This role will involve in depth analysis of the client’s digital marketing footprint as well as competitive analysis to uncover missed opportunities that will help the dealer grow their business. This position will spend majority of time auditing and implementing recommendations on and off the website.


Key Areas of Responsibility:

Implement technical SEO strategies on the client’s website such as creating pages or developing schema as well as implementing off site SEO strategies such as Google My Business optimization and Link Building for the purpose of increasing the client’s organic keywords exposure and organic/local traffic.

Use a variety of online tools, historical success and digital trends to audit and analyze the dealer and Dealer Group customers’ digital footprint from an SEO perspective. On site, off site and competitive analysis will be required. Using these findings build an in depth audit to be delivered to the client.

Perform keyword research to develop target lists that match up with client goals. Use this research in combination with recommendations for the audit to guide the on page and off page keywords optimizations. Using these findings build an in depth report to be delivered to the client.

Work with SEO Manager and cross-functional departments to assist in building search engine optimization strategies for dealers and Dealer Group clients.


What You’ll Be Doing

  • Focusing on SEO strategies and tactics, ensuring that Dealer websites on our platform are adhering to SEO best practices
  • Performing forensic technical SEO audits and inspections of websites to identify on-page, off-page, Crawl efficiency / Indexation, Web Performance (Core Web Vitals), and other technical issues
  • Implementing strategies to address gaps in organic search performance, keyword planning and on-page optimization
  • Identifying growth opportunities in site infrastructure, keyword selection, and on-page optimization
  • Creating and optimize SEO landing pages for dealer websites
  • Monitoring performance metrics to understand organic search performance and measure the impact of technical and content changes
  • Growing dealer websites’ organic traffic through content and technical improvements
  • Staying current on global SEO and search landscape and emerging trends and identify tools and reports to automate processes or deliver more sophisticated understanding


What We’re Looking For

  • 3+ years of experience with both technical and content SEO
  • Fast learner with excellent problem-solving ability
  • Proven track record of results with improving search rankings and/or developing and managing website reporting tools
  • Working knowledge of SEO tools, website standards, usability testing, website reporting tools, and web analytics
  • Solid analytical skills with key performance metrics are a must, with an understanding of WordPress CMS, Google Analytics, Google/Bing Webmaster Tools, SEM Rush, & Screaming Frog
  • Knowledgeable about the latest trends in the search engine
  • Google Analytics Certification would be an asset

We prefer this position to be based in Toronto but are open to remotely-located team members in Canada who can align to EST working hours.

Sr. SEO Specialist


CLICK TO APPLY

Head of Marketing OperationsGowling WLG3.8Toronto, ON•Temporarily Remote Proficient with content marketing production, including email marketing, SEO, social/media , digital advertising and digital analytics. 30+ days ago·More…View all Gowling WLG jobs – Toronto jobsSalary Search: Head of Marketing Operations salaries in Toronto, ONSee popular questions & answers about Gowling WLG

ABOUT GOWLING WLG

At Gowling WLG, our dedication to excellence and quality service begins with our people. As a global law firm with offices across Canada, the U.K., Europe, the Middle East and Asia, we pride ourselves on sourcing and retaining top talent who bring energy, passion and commitment to the delivery of outstanding client service.

When it comes to equity, diversity and inclusion, we not only accept it — we celebrate it, support it and thrive on it. To create an engaging and rewarding place to work, we seek to attract talented people from a diverse range of backgrounds and cultures. Our aim is to help everyone reach their full potential and achieve their personal and professional goals.

Employee satisfaction is important to us. We work hard to ensure that our people are motivated, engaged and empowered. We are guided by our firm’s Core Values – The Power of Teamwork, Always Striving to be Better, We all Bring Something Different – in all that we do.

Our diverse group of legal professionals, law students, law clerks/paralegals, legal administrative assistants and business support services team work together, and are respected and valued for their individual contributions.


PROFILE

Marketing Operations (MO) includes a variety of functions that form the backbone of aligning and optimizing people, processes and technology. It enables business development and marketing (BDM) to operate efficiently, effectively and in an agile manner with quality and consistency.

As a new position for Gowling WLG (Canada) LLP, the MO role will be accountable for the marketing operations team of about 20 people representing the communications, digital, design, translation and business intelligence areas. They will be accountable for accelerating and optimizing marketing operations and driving operational excellence in the areas of BDM governance, integration, standardization, automation and continuous improvement.

The ideal candidate will have proven leadership abilities, a solid track record of building relationships, providing proactive and responsive solutions to business needs, harnessing technology and innovation to improve efficiency and a client focused mindset.

This role will be required to work remotely until such time as access to our offices is permitted. Once access is permitted, this role can be based in the following Gowling WLG (Canada) LLP offices: Calgary, Hamilton, Montreal, Ottawa, Toronto, Vancouver and Waterloo.


RESPONSIBILITIES

  • Working with the Director of BDM and key stakeholders, lead the development of the vision, strategy and plan for marketing operations guided by our brand and aligned to our Firm’s Strategic Plan and business objectives; implement the plan, assess its progress and adjust as required.
  • Provide leadership and performance management for direct reports and encourage overall collaboration and diversity of thought; lead and manage change.
  • Responsible for all BDM operational initiatives designed to improve marketing productivity and drive operational efficiency; lead the development, integration and maintenance of workflows, policies, processes and procedures for BDM.
  • Lead the marketing operations team in evaluating, deploying and optimizing marketing and workflow technologies including integrations and automations, liaising with external vendors and internal teams (IT, finance, innovation committees, etc.) to manage and support BDM and key users.
  • Using fact-based data driven best practices, create key performance indicators and provide regular reports, presentations, dashboards or other analyses for BDM and Firm leaders.
  • Lead planning, budgeting and forecasting for marketing operations.
  • Collaborate and liaise with Gowling WLG (UK) LLP stakeholders, and develop synergies where and when necessary to optimize marketing operations.
  • Remain current with marketing operations trends and best practices; share learning for continuous improvement.
  • Other relevant duties as assigned.


QUALIFICATIONS

  • Gowling WLG has introduced a COVID-19 mandatory vaccination policy that requires full vaccination against COVID-19 for everyone working in or visiting its Canadian offices effective September 27, 2021. Accordingly, an offer of employment will be conditional upon the successful candidate providing proof of full vaccination. Any exemption request will be considered on a case-by-case basis and granted only where the request meets the requirements of applicable legislation.
  • Relevant college or university degree, preferably with an emphasis on business, marketing, operations and/or communications.
  • A minimum of 10 years relevant experience, preferably within a professional services organization.
  • Proven leadership abilities and a solid track record of building relationships, harnessing technology to improve efficiency, and providing proactive and responsive solutions to business needs.
  • Ability to establish team priorities, communicate effectively, facilitate group discussions and coach individuals.
  • Demonstrated experience in marketing strategy, governance, research, planning, implementation, measurement and evaluation within a complex, fast-paced in-house business development and marketing department or marketing/communications agency.
  • Proficient with content marketing production, including email marketing, SEO, social/media , digital advertising and digital analytics.
  • Advanced knowledge of client relationship management (CRM), database technology, User Experience (UX) web design principles, and martech.
  • Knowledge of Client Experience (CX) principles an asset.
  • Self-motivated, organized, resilient, curious, discerning and solutions-oriented.
  • Exceptional client service skills.
  • Strong and flexible interpersonal skills, including influencing and consensus-building skills.
  • High proficiency with Microsoft Office suite (Word, Excel, PowerPoint, and Outlook).
  • Bilingual (English and French) is an asset.

Gowling WLG is proud to offer equal employment opportunities.

If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Head of Marketing Operations


CLICK TO APPLY

Director, MarketingFCT3.1Oakville, ON Strong knowledge of the digital innovations and foundation digital marketing technology ecosystems. Ensure all marketing stakeholders’ needs are met. 30+ days ago·More…View all FCT jobs – Oakville jobsSalary Search: Director, Marketing salaries in Oakville, ONSee popular questions & answers about FCT

Company Summary
Come work for a company that’s committed to the success of each and every employee. A place where innovators and collaborators come together and build on each other’s talents.
FCT provides industry-leading title insurance, default solutions and other real estate related products and services to legal, lending, valuation and real estate professionals across Canada. With FCT, you will have the opportunity to build a meaningful career. Join us as we continue to do exciting work and make a big impact on our colleagues, customers and communities.
Job Summary
We are continually searching for great talent; individuals who possess a deep commitment to the customers and markets we serve. If you would like to join a company that is committed to the success of each employee and offers challenge, purpose and the opportunity to grow both personally and professionally in a team-oriented environment, you’ll enjoy a career with us!
As a Director, Marketing , you will have strong marketing, content, communications, technical and digital skills, along with a focus in driving customer experience and conversion across multiple customer segments within a national organization. The role will lead a team that will be responsible for strategic delivery of marketing and foundational programs across FCT supporting our businesses. The team will have accountabilities for performance, customer interactions, and customer retention. You will understand the importance of a strong brand and how to enhance and support one.
Here’s how you’ll contribute:
  • lead a cross functional team to support our brand and owned properties
  • create high-traffic content, lead-converting resources, and shareable creative projects that attract customers while also supporting corporate goals
  • Ensure consistency and integrity behind our company’s brand and brand guidelines
  • Leverage and collaborate with a team of content strategists and producers to create regular content to be marketed via all inbound channels (social, email, blog, landing pages, etc.)
  • Make data-driven decisions to move the team focus and advise our internal partners
  • Ensure all marketing stakeholders’ needs are met
  • Active seeker of future innovations, trends and technology that drives forward the value of marketing at FCT.
Here’s what you’ll bring:
  • BA/BS or equivalent working experience
  • Strong knowledge of language, possibly journalism background
  • 7+ years managing a team of creative people
  • Ability to leverage data and analytics to make decisions
  • Proven and visible marketing veteran, with experience creating content for the web across several disciplines (text, design, video, etc.) and media (blogging, guides, whitepapers, research, infographics, podcasts, etc.)
  • Leadership experience with excellent communication skills, both written and verbal
  • Proven examples of leading engaging and innovative teams
  • Driven by creative intuition but able to gut check and course-correct with data, as well as report results and optimize using data
  • Strong knowledge of the digital innovations and foundation digital marketing technology ecosystems
  • Strong knowledge of traditional marketing activities
  • Strong working knowledge of Adobe suite of services
The Great Place to Work® Institute has named FCT one of Canada’s Top 50 Best Workplaces and one of the Best Workplaces in Canada for Women. We’re also one of Achievers 50 Most Engaged Workplaces™ in North America.

By joining us, you will not only be part of an award-winning organization, you will be part of a workforce that is engaged and empowered to succeed.

Thank you for considering FCT. We look forward to meeting you!


In accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, a request for accommodation will be accepted as part of FCT’s hiring process.

To avoid any delays in the recruitment process, if you require accommodation to apply, please provide your accommodation needs in advance. You may also be required to submit adequate medical/other documentation to Human Resources to support your request for accommodation.

FCT is an equal opportunity employer and is committed to an active nondiscrimination program. All recruitment, hiring, placements, transfers, promotions, training, compensation, benefits, discipline, and other terms and conditions of employment will be on the basis of the qualifications of the individual regardless of race, colour, place of origin, ethnic origin, citizenship, handicap (including mental and physical disability), sex, sexual orientation, gender identity and expression, creed (religion), marital status, family status (being in a parent/child relationship), age, or any other basis prohibited by the applicable provincial or federal human rights legislation.

Director, Marketing


CLICK TO APPLY

eCommerce SpecialistIntercity Packers Ltd3.2Mississauga, ON Plans and executes targeted and or activity-based marketing programs and campaigns incorporating tactics which deliver on business goals. 30+ days ago·More…View all Intercity Packers Ltd jobs – Mississauga jobsSalary Search: eCommerce Specialist salaries in Mississauga, ONSee popular questions & answers about Intercity Packers Ltd

About Us:

Intercity Packers is one of the largest meat/seafood distribution companies in Canada and is part of Gordon Food Service (GFS) Canada group of companies, who has been recognized by Forbes magazine to be among Canada’s Best Employers in 2021.
As part of GFS Canada group of companies, Intercity Packers offers an excellent remuneration package, which includes Competitive Salary, Comprehensive Medical Insurance, Attractive Retirement Plan and Great Career Opportunities throughout North America.
As our innovative business continues to rapidly grow, we are seeking a full time eCommerce Specialist reporting to the Digital Marketing Manager for Speciality Companies. The eCommerce Specialist is Responsible for developing and implementing ecommerce strategies to engage and convert customers, digitally merchandise product offering, enhance product content, build customer relationships, grow sales, and report performance measures. This position will collaborate closely with marketing, sales and operational leaders to define and implement growth strategies within the B2B and B2C segments.
If you are able to work in a fast paced environment, along with working well under pressure and with minimal supervision, we would love to hear from you!

Responsibilities & Qualifications:


Essential Functions:
  • Maintains content in e-commerce platform, adding and removing items, maintaining and enhancing product information and imagery, measuring engagement and sales, and reporting performance to key stakeholders and decision makers.
  • Plans and executes e-commerce activities (e.g.customer targeting, customer acquisition, customer service support, and ongoing customer communication).
  • Plans and executes targeted and or activity-based marketing programs and campaigns incorporating tactics which deliver on business goals.
  • Understands growth objectives, customer segments, product offering, and general business operations.
  • Measures effectiveness of marketing campaigns, both quantitative and qualitative evidence.
  • Partners within cross-functional teams to drive execution of effective lead-generating, customer engagement, brand awareness and sales conversion campaigns.
  • Creates engaging, professional, and relevant content targeted to the intended audience through digital or primary sales communication channels.
  • Utilizes an iterative approach to campaign execution and optimization. Monitoring metrics against goals and driving quick effective changes in order to reach and exceed goals consistently.
  • Identifies performance metrics, measures against, and reports successes, failures, and learning to stakeholders and management.
  • Partners with internal creative services and external agencies to create appropriate creative design and copy following brand and digital best practices.
  • Partners with web producers and developers for feature and functionality needs to execute activities.
  • Coordinates with content contributors, other marketing teams, UI/UX, web producers, and developers to create and update website pages/sections to meet the business and visitor goals.
  • Works with subject matter experts to gather information for marketing writing and editing.
  • Performs other duties as assigned.

Required Skills and Qualifications
  • Proven skills in editing and writing content for digital presentation – emails, landing pages, social posts, web content.
  • Demonstrated usage of digital marketing and web content best practices for formatting, usability and layout.
  • Email marketing campaign planning and execution and performance analysis.
  • Prior experience with using marketing measurement and analytics tools to measure performance of campaigns – Google Analytics, SEO/SEM, social media analytics, email analytics, some marketing automation analytics.
  • Knowledge and experience with identifying and implementing tracking on campaign tactics.
  • Social media marketing tactical experience, and social analytics and measurement.
  • Experience creating targeted and segmented campaigns, nurture flows as well as simple campaigns.
  • Positive attitude and accountability and high attention to detail.
  • Self-starter who takes initiative, looks at problems as an opportunity (to solve) and is not afraid to offer ideas.
  • Collaborative and team participant but able to work independently and meet deadlines.
  • Must be exceptionally organized with superior time-management and planning skills.
  • Adapts easily to changing situations and demonstrates flexibility in juggling priorities.
  • Exceptional oral and written communication skills required.
  • Maintain up-to-date industry knowledge of trends, technologies and best practices on an ongoing basis.
  • Bilingual in English and French is a definite asset

Our Commitment:

At Intercity Packers Meat & Seafood, we believe in good food and good people. Over the past 5 decades, we have cultivated a rich history of bringing customers high quality, innovative and carefully sourced meat and seafood products along with the best customer service. Our unwavering mission to provide customers the best is reflected in our motto, “Yes, we do!”
We thank all applicants for their interest, however, only shortlisted candidates will be contacted for further review.

eCommerce Specialist


CLICK TO APPLY

Digital Channel Manager, Questrade.com – InvestingQUESTRADE INC3.4Toronto, ON ✔ You have proven experience in driving digital strategy through to execution and digital marketing project management. Create and manage the product backlog. 16 days ago·More…View all QUESTRADE INC jobs – Toronto jobsSalary Search: Digital Channel Manager, Questrade.com – Investing salaries in Toronto, ONSee popular questions & answers about QUESTRADE INC

We’re looking for our next Digital Channel Manager, Questrade.com – Investing. Could It Be You?
The purpose of this role is to deliver a great customer experience on Questrade.com, with the objective of driving business growth through lead and customer acquisition for our Investing line of business. This role will develop and own the Questrade.com digital strategy and roadmap based on business objectives, analytical insights, KPIs, and market trends – all through the customer lens. Working closely with other digital channel leads, product managers, and colleagues in marketing, this role will be responsible for the successful execution of Questrade.com Investing digital strategies.

What’s it like working as a Digital Channel Manager, Questrade.com – Investing at Questrade?
As a Product Owner, responsible for the strategy, roadmap, prioritization, execution, and continued evolution of our Investing products on Questrade.com, with the objective of driving growth through customer acquisition. Part of this task involves building and monitoring project plans, schedules, work hours, organizing and facilitating stakeholder meetings, and ensuring that project deadlines are met in a timely manner.
You will be responsible for driving and defining the continuous improvement of Investing products and services on Questrade.com. You will represent both our customers and the business in advocating for the prioritization of Questrade.com features required to meet Questrade’s mission and strategic goals.

Need more details? Keep reading…

Strategy & Roadmap
  • As a Product Owner, responsible for the strategy, roadmap, prioritization, execution, and continued evolution of our Banking products on Questrade.com, with the objective of driving growth through customer acquisition.
  • Lead the go-to-market roadmap and execution for Questrade.com within the broader Product launch project streams.
  • Responsible for leading the development and implementation of innovative digital marketing initiatives on Q.com, in collaboration with broader internal teams (product, marketing communications, marketing automation, content, CRM, etc.)
  • Continually drives digital product development towards a meaningful balance between user needs, business objectives, resource utilization, and technical feasibility.
  • Guard and champion an exceptional customer experience across stakeholder teams within the Questrade.com product portfolio
  • Consult and collaborate with Marketing and Customer Experience to achieve an integrated customer experience on Questrade.com, balancing the needs of the business with the needs of our customers.
  • Lead business requirements gathering, functional development for digital solutions in support of marketing needs, and customer experience.
  • Provide consultative advice to cross-functional teams to ensure that design and planning are appropriately customized, where necessary, to meet the unique business needs of Questrade.com and to deliver an experience that aligns with our mission and strategic goals.
  • Collaborate with core product stakeholders and partners to manage the product backlog according to business priorities and value.
  • Effectively manage relationships across internal and external teams / partners.
  • Monitor, champion, and incorporate industry innovations into the digital product roadmap.

Continuous Improvement
  • Responsible for driving and defining the continuous improvement of Investing products and services on Questrade.com.
  • Monitoring, tracking and reporting on the success metrics and performance management of the Investing LOB. Measure, analyze and report on marketing analytics performance. Capture, assess, and act on results from ongoing performance analysis.
  • Drive continuous improvement across Questrade.com by enhancing user experience through the digital customer journey, driving conversion, and acquisition.
  • Champion a conversion optimization testing culture that embraces continuous digital optimization with a customer-first focus.
  • Partner with product managers, marketing leads, and UX partners to develop and implement a testing roadmap to drive growth.
  • Work closely with analytics leads to dive into both quantitative and qualitative data to understand and prioritize testing opportunities.
  • Work closely with analytics leads to analyze performance to measure customer experience enhancements (features, functionalities, and campaigns).
  • Share results clearly and frequently across teams to make sure we apply learnings to the fullest.

Execution
  • Represents both our customers and the business in advocating for the prioritization of Questrade.com features required to meet Questrade’s mission and strategic goals.
  • Executes and delivers against all aspects of Questrade.com projects, including scope, risks, scheduling, resources, work hours, testing, and partners to integrate project schedule and deliverables.
  • Work in a cross-functional agile team to deliver exceptional customer experiences in a product owner capacity
  • Assist in effective planning, implementation, evaluation, and sustainment of Questrade.com initiatives to ensure the achievement of anticipated benefits, using agile methodology.
  • Collaborates with other product owners or technical partners within the Technology organization on dependencies to deliver within an Agile/Scrum environment.
  • Oversee the actual development of Questrade.com throughout all events, including planning, refinement, review, and sprints.
  • Break down business requirements and translate them to user stories.
  • Create and manage the product backlog.
  • Prioritize backlog tasks based on timelines / due dates and development capacity.
  • Ensuring projects adhere to frameworks and identify opportunities for standardization of features across projects to enhance delivery efficiencies.
  • Provide answers and guidance to the design and front-end engineer team.
  • Inspect, evaluate and communicate project progress through each iteration.
  • Analyze existing processes for possible improvements.

So are YOU our next Digital Channel Manager, Questrade.com – Investing? You are if…
✔ You have proven experience in driving digital strategy through to execution and digital marketing project management
✔ You have a proven track record of improving conversion performance, increasing engagement, and enhancing user experience with a lead and customer acquisition focus
✔ You have the ability to think strategically and drive solid results to grow the business
✔ You have proven analytical capabilities and data interpretation with the ability to provide actionable recommendations for continuous improvement
✔ You have proven ability to effectively prioritize and manage the needs of multiple stakeholders
✔ You take ownership of tasks and drive projects through to completion
✔ You are a reliable self-starter with attention to detail and passion for quality
✔ You have strong interpersonal, problem-solving and decision-making skills
✔ You are extremely well organized, detail-oriented, and able to manage scope across multiple project streams
✔ You have an insatiable curiosity and a constant drive to learn and improve
✔ You are able to build strong interpersonal relationships with business delivery teams, leadership, and internal/external stakeholders.
✔ You have excellent verbal and written communication skills; ability to communicate clearly and concisely across technology and business teams.
✔ You have an understanding of agile methodologies, industry standards and best practices and/or experience working in an agile environment

Brownie points if…
✔ You have financial services industry experience
✔ You have experience in web analytics tools (Google Analytics, etc.) and/or optimization tools (Google Optimize, Optimizely, etc.)
✔ You have experience leading digital initiatives with a focus on on-site optimization testing
✔ You have strategic planning and/or digital experience with a media agency
✔ You have working knowledge of front-end code (HTML, CSS, JavaScript) to fluidly converse with designers, developers and UX partners

Sounds like you? Click below to apply!

At Questrade Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. We value the unique skills and experiences each individual brings, and believe that when our teams feel supported and motivated, their creativity becomes a source of innovation. We are also committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and also one which reflects the diversity of the communities we serve and operate in to help us revolutionize financial services for the benefit of all of our customers.

Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.

#LI-BB1

Digital Channel Manager, Questrade.com – Investing


CLICK TO APPLY

Senior SEO StrategistCritical Mass3.6Toronto, ON Passion for staying current in a rapidly evolving digital environment. Perform comprehensive keyword research and on-page/off-page optimizations to improve… 8 days ago·More…View all Critical Mass jobs – Toronto jobsSalary Search: Senior SEO Strategist salaries in Toronto, ONSee popular questions & answers about Critical Mass

As a Senior SEO Strategist, you understand that today’s user experience starts at the search results, and SEO is at the core of a customer-centric digital strategy. You have a passion for optimizing exceptional site experiences, crafting powerful content strategies, and driving results for the world-class brands we work with.

You’re data-driven and detail-oriented, and you bring strong analytical skills to every project. Ensuring that users can find the content they want—and that your client’s content is easy find—can be challenging, but your analyses and recommendations for digital visibility are always on point. You elevate marketing campaigns and user experiences with strategic search data insights and content recommendations, and you’re a team player who can work across disciplines to implement search initiatives.

You will:

  • Own the development, execution, and optimization of SEO strategies
  • Analyze and distill search data to understand user intent, drive content strategy, and identify search opportunities
  • Perform comprehensive keyword research and on-page/off-page optimizations to improve digital visibility
  • Make copy and content recommendations based on search insights
  • Conduct SEO audits and competitive analysis
  • Identify and implement technical optimizations related to accessibility, indexability, structured markup, site speed improvements, broken links, and more
  • Collaborate with multidisciplinary teams to incorporate SEO strategies and best practices
  • Keep current with the latest digital trends to identify potential applications for clients like speed, voice search, AI, machine learning automation, omnichannel search optimization, and more
  • Convey SEO concepts to clients in a concise, meaningful, and easy-to-understand manner
  • Evaluate and identify opportunities for search performance improvement
  • Define success metrics and translate SEO results to business objectives
  • Communicate with SEO team and management on project developments, timelines, and results
  • Monitor and evaluate search results and performance

You have:

  • 5+ years of SEO experience
  • Strong content strategy skills, ideally with experience in content creation
  • Strong analytical skills
  • Local SEO/Google My Business management experience
  • Demonstrated ability using data to identify insights, make recommendations, and inform the development of strategies and projects
  • Knowledge of recent algorithm updates, search ranking factors, and industry best practices
  • Ability to improve search rankings and drive increased search traffic and visibility
  • Strong presentation skills to tailor messages to audiences, communicate complex topics simply, and deliver actionable insights and analyses
  • Systematic approach to identifying SEO opportunities and issues, defining solutions, and executing action plans
  • Experience with web analytics tools like Google Analytics, Google Data Studio, Adobe Analytics, Google Search Console, etc.
  • Experience with SEO tools for crawling, rank tracking, keyword research, and technical auditing, like BrightEdge, SEMrush, Ahrefs, Moz, Screaming Frog, Google Ads, etc.
  • Passion for staying current in a rapidly evolving digital environment
  • Experience managing paid search, PPC, or SEM campaigns ideal, but not required

Senior SEO Strategist


CLICK TO APPLY