THE BAY | MANAGER, BRAND MARKETINGHudson's Bay3.5Toronto, ON Experience driving success in on-line business (digital retail space). The digital-first transformation of The Bay takes us to the next level, with significant… 15 days ago·More…View all Hudson's Bay jobs – Toronto jobsSalary Search: THE BAY | MANAGER, BRAND MARKETING salaries in Toronto, ONSee popular questions & answers about Hudson's Bay

JOB DESCRIPTION

Who We Are:

As North America’s oldest startup and Canada’s purpose-driven digital marketplace, The Bay is on a high-growth mission to rewrite the rules of retail to help Canadians live a colourful life. If you believe in the power of our iconic brand and thrive on problem-solving at scale, we want you to join our team.

At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights. We’re looking for talented people who love a fast-paced environment, embrace change and are looking to make an impact with groundbreaking ideas.

We are building a digital-first company and brand for a diverse world and we need a diverse team to reach our potential. We strongly encourage applications from everyone to come and join a winning team that supports diverse thinking and demonstrates innovation, energy, creativity and vision every day.

Day In the Life

The Brand Marketing Manager is a results-driven marketer, with a passion for bringing style and quality to consumers everyday. The Marketing Manager brings our private label long-term strategy to life executing in-year campaigns with excellence in a fast-paced and quickly transforming omnichannel retail environment.

As the Brand Marketing Manager, you will be responsible for implementing and executing strategic marketing plans for The Bay’s private labels including the launch of an exciting new fashion brand across Canada. With a strong understanding of the consumer, you will develop seasonal strategies and initiatives aligned to the master brand vision, with the goal to build awareness and drive our private label business. Through collaboration with key brand and business partners you leverage the go to market process ensuring the brand makes relevant connections with consumers. You are proficient in writing effective creative briefs for campaigns and marketing initiatives to turn innovative plans into strong results and deliver on brand objectives & KPIs. Additionally, you have a passion for creating digital media campaigns and can effectively develop and analyze a media plan with support from agency partners. You will track and optimize plans in-flight to change as necessary with robust post campaign evaluation and learnings to continually improve.

What you will do:

  • Drive brand vision and strategy for The Bay’s private labels including detailed annual and seasonal brand plan
  • Lead brand process seasonally including integrated strategic brief development for creative and media stakeholders including clear desired results
  • Collaborate with internal and external stakeholders on business development and strategy driving profitable growth
  • Leverage external and internal agency relationships to drive game-changing creative executions that re-imagine our private labels while complementing The Bay master brand
  • Use consumer, market, cultural, and competitive insights to drive the brand plans & KPIS
  • Presents strategy and concepts to leaders across the marketing organization and cross-functionally to drive shared understanding and direction
  • Led by a consumer first mindset, continually seeking to better connect and serve They Bay’s consumers

What you will need:

  • 4+ years of experience in a marketing role, with proven experience in developing and bringing integrated campaigns to life, while leading team(s)
  • Strong understanding and a passion for the fashion industry, brands and products
  • Canadian retail marketplace knowledge – focused on omnichannel brands and retailers
  • Experience driving success in on-line business (digital retail space)
  • Proven success in bringing new products or brands to market
  • A natural communicator with exceptional presentation skills and the ability to communicate clearly and effectively to stakeholders both internally and externally
  • Proven collaborator across brand and business teams to deliver results
  • Innovative thinking – looking for new and better ways to connect with consumers
  • Ability to create and evaluate effective media plans driving key results
  • A results oriented marketer who knows how to get things done
  • Excellent relationship manager, skilled at navigating a highly matrixed organization
  • Ability to work through ambiguity, in a fast-paced environment
  • A self-starter with tenacity and a predisposition to action
  • Experienced developer of integrated campaign strategy & execution
  • Able to influence across all levels of the organization, including executives

What You Can Expect:

  • Competitive salary and benefits package
  • Associate discount up to 40% including top brands
  • Flexible work environment that allows for work-life balance

About The Bay:

The digital-first transformation of The Bay takes us to the next level, with significant focus on technology investment and innovation – including the creation of Technology Hubs, increased fulfillment capabilities, expanded marketing and extended vendor partnerships for a highly-curated assortment.

Since the introduction of Marketplace in April 2021, The Bay has introduced more than 1,500 new or expanded brands and more than 25,000 new products through the new Marketplace Technology platform, and continues to grow and innovate on thebay.com — currently the 6th largest e-commerce business in Canada.

The Bay and Hudson’s Bay will work collaboratively to continue delivering an enhanced and seamless customer experience.

We are proud to share our tenured commitment to Diversity, Equity and Inclusion. Learn more about our commitment at HBC Foundation & HBC Heritage.

Our Commitment to Building a Winning Culture:

As One Team we have re-established our internal behaviours and culture to ensure we all succeed. One Team provides the tools needed to shift our ways of working and creates change to become a purpose-driven, digital first business. Our 4 pillars for embracing One Team are: Always be Customer Champions, Performance and Purpose Driven, Keep it Simple & Change Agents.

Interested in Social Media?

Follow us on LinkedIn & Instagram

Thank you for your interest with HBC. We look forward to reviewing your application.

HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence,compensation and training.

HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.

THE BAY | MANAGER, BRAND MARKETING


CLICK TO APPLY

THE BAY | SPECIALIST, BRAND MARKETINGHudson's Bay3.5Toronto, ON Strong understanding of Canadian retail marketplace including digital led retailers. Strategically minded with an understanding of the marketing function, has… 13 days ago·More…View all Hudson's Bay jobs – Toronto jobsSalary Search: THE BAY | SPECIALIST, BRAND MARKETING salaries in Toronto, ONSee popular questions & answers about Hudson's Bay

JOB DESCRIPTION

Who we are:

As North America’s oldest startup and Canada’s purpose-driven digital marketplace, The Bay is on a high-growth mission to rewrite the rules of retail to help Canadians live a colourful life. If you believe in the power of our iconic brand and thrive on problem-solving at scale, we want you to join our team.

At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights. We’re looking for talented people who love a fast-paced environment, embrace change and are looking to make an impact with groundbreaking ideas.

We are building a digital-first company and brand for a diverse world and we need a diverse team to reach our potential. We strongly encourage applications from everyone to come and join a winning team that supports diverse thinking and demonstrates innovation, energy, creativity and vision every day.

Day in the Life:

The Brand Marketing Specialist at The Bay will support in the development and implementation of the brand and product marketing strategies that are flawless in execution, on time and on budget. They will support the tactical implementation of marketing strategies by collaborating with their direct business partners, agency partners and cross functional team members to drive successful results.

What You Will Do:

  • Work with the Brand Team to execute integrated Brand campaigns and partnership activations. Based on results, develop and implement optimization plans to ensure the achievement of goals
  • Analyze and research industry trends and consumer preferences in support of developing the 360 marketing strategies for the designated businesses.
  • Prepare and present marketing plan review decks for key business partners
  • Under direction of the Senior Manager, Brand Marketing, support the conceptualization, prioritization and calendarization of digital content and email strategy for The Bay.
  • Populate creative briefs for weekly site content, social and email
  • Works with internal teams to secure vendor assets or samples, as required, for campaign productions. Tracks assets against creative briefs to ensure all are delivered complete and on time
  • Partners and solicits feedback from eComm Category Management team
  • Other duties as required in support of the marketing team

What You Will Need:

  • Bachelor’s Degree in Marketing or Commerce preferred
  • 2+ years of demonstrated and progressive success in marketing, advertising and/or product management roles
  • Strong understanding of Canadian retail marketplace including digital led retailers
  • Experience working with brand or corporate partnerships strengthening brand awareness and affinity
  • Strategically minded with an understanding of the marketing function, has had exposure and/or worked on brand, communications, creative & media strategy (traditional and digital media)
  • Excellent verbal and written communication skills with internal and external partners
  • Excellent multi-tasking/time management skills
  • Proactive decision maker who can work as part of a team by forming partnerships with appropriate internal and external resources and accomplishes goals using these relationships
  • Innovative mindset – willingness to initiate change as the company grows in order to streamline processes and improve efficiencies
  • Attention to detail to ensure flawless execution
  • Project management skills – able to see a project through from strategy to execution

What You Can Expect:

  • Competitive salary and benefits package
  • Associate discount up to 40% including top brands
  • Flexible work environment that allows for work-life balance

About The Bay:

As North America’s oldest startup and Canada’s purpose-driven digital marketplace, The Bay is on a high-growth mission to rewrite the rules of retail to help Canadians live a colourful life. If you believe in the power of our iconic brand and thrive on problem solving at scale, we want you to join our team.

At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights. We are looking for talented people who love a fast-paced environment, embrace change and are looking to make an impact with groundbreaking ideas.

We are building a digital-first company and brand for a diverse world and we need a diverse team to reach our potential. We strongly encourage applications from everyone to come and join a winning team that supports diverse thinking and demonstrates innovation, energy, creativity and vision every day.

Our Commitment to Building a Winning Culture:

As One Team we have re-established our internal behaviours and culture to ensure we all succeed. One Team provides the tools needed to shift our ways of working and creates change to become a purpose-driven, digital first business. Our 4 pillars for embracing One Team are: Always be Customer Champions, Performance and Purpose Driven, Keep it Simple & Change Agents.

Interested in Social Media?

Follow us on LinkedIn & Instagram

Thank you for your interest with HBC. We look forward to reviewing your application.

HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence,compensation and training.

HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.

THE BAY | SPECIALIST, BRAND MARKETING


CLICK TO APPLY

THE BAY | INTEGRATED MARKETING SPECIALISTHudson's Bay3.5Toronto, ON Support story ideation and feature prioritization based on key trends, business goals and consumer insights. Complete all creative annotations and approvals in… 11 days ago·More…View all Hudson's Bay jobs – Toronto jobsSalary Search: THE BAY | INTEGRATED MARKETING SPECIALIST salaries in Toronto, ONSee popular questions & answers about Hudson's Bay

JOB DESCRIPTION

Who We Are:

As North America’s oldest startup and Canada’s purpose-driven digital marketplace, The Bay is on a high-growth mission to rewrite the rules of retail to help Canadians live a colourful life. If you believe in the power of our iconic brand and thrive on problem-solving at scale, we want you to join our team.

At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights. We’re looking for talented people who love a fast-paced environment, embrace change and are looking to make an impact with groundbreaking ideas.

We are building a digital-first company and brand for a diverse world and we need a diverse team to reach our potential. We strongly encourage applications from everyone to come and join a winning team that supports diverse thinking and demonstrates innovation, energy, creativity and vision every day.

Who Day in the Life:

The Marketing Specialist will support in the development and implementation of the merchandise 360 marketing strategies that are flawless in execution, on time and on budget. They will support the tactical implementation of the marketing strategies by leading their direct business partners, agency partners and cross functional team members

What You Will Do:

  • Strategically minded with an understanding of the marketing function (traditional and digital media), has had exposure and/or worked on brand, communications, or media strategy
  • Excellent verbal and written communication and customer service skills
  • Innovative, tenacious and fanatical attention to detail
  • Keen eye and interest in Fashion
  • Excellent multi-tasking/time management skills
  • Good meeting and project management skills; able to see a project through from strategy to execution
  • Proactive decision maker who can work as part of a team by forming partnerships with appropriate internal and external resources and accomplishes goals using these relationships
  • Able to handle conflict with agility
  • A willingness to initiate change as the company grows in order to streamline processes and improve efficiencies

Essential Job Functions

  • Work with the Marketing Manager to measure and review the ongoing effectiveness of the marketing programs, and communicate the results to business partners. Based on results, develop and implement optimization plans to ensure the achievement of goals
  • Under direction of the Marketing Manager, help support the conceptualization, prioritization and calendarization of digital content for an assigned area of business. Support story ideation and feature prioritization based on key trends, business goals and consumer insights.
  • Prepare and coordinate all creative briefs including ongoing weekly content and full funnel campaign initiatives with a key understanding of business need and marketing objectives.
  • Coordination and management of sample requests and product style out needs in support of photography planning, in close partnership with the Fashion Office.
  • Provide coaching and direction to the merchant teams as required ensuring adherence to the marketing process.
  • Complete all creative annotations and approvals in required system, combining both merchant and marketing feedback on time, ensuring marketing objectives are clearly met.
  • Analyze and research industry trends and consumer preferences in support of developing the marketing strategies for the designated businesses.
  • Proactively respond to changing business trends, implementing shifts or course corrects as needed.
  • Other duties as required in support of the Marketing Manager and the marketing team.

What You Will Need:

  • Bachelor’s Degree in Marketing or Commerce preferred
  • At least 2 years of demonstrated and progressive success in marketing, advertising and/or product management roles
  • Advanced knowledge of MS Word, Excel, PowerPoint with the ability and willingness to learn corporate technology

What You Can Expect:

  • Competitive salary and benefits package
  • Associate discount up to 40% including top brands
  • Flexible work environment that allows for work-life balance

About Hudson’s Bay:

Hudson’s Bay is a digital-first purpose-driven retailer helping Canadians live their best style of life. As one of the country’s most iconic brands, Hudson’s Bay operates over 80 full-line locations and thebay.com featuring Marketplace – the 5th largest e-commerce business in Canada. Hudson’s Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more.

Hudson’s Bay operates under the HBC brand portfolio and founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC. The Hudson’s Bay Rewards members share their passion for living a colourful life, and get rewarded for doing the things that bring them joy.

We are proud to share our tenured commitment to Diversity, Equity and Inclusion. Learn more about our commitment at HBC Foundation & HBC Heritage.

Our Commitment to Building a Winning Culture:

Hudson’s Bay is a digital-first purpose-driven retailer helping Canadians live their best style of life. As one of the country’s most iconic brands, Hudson’s Bay operates over 80 full-line locations and thebay.com featuring Marketplace – the 5th largest e-commerce business in Canada. Hudson’s Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more. The Hudson’s Bay Rewards program is ranked second in department store loyalty programs in Canada. Hudson’s Bay operates under the HBC brand portfolio and founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC.

Interested in Social Media?

Follow us on LinkedIn & Instagram.

Thank you for your interest with HBC. We look forward to reviewing your application.

HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence,compensation and training.

HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.

THE BAY | INTEGRATED MARKETING SPECIALIST


CLICK TO APPLY

THE BAY | CONTENT LEAD SOCIAL MEDIAHudson's Bay3.5Toronto, ON 5+ years of experience in social media, digital marketing, journalism/editorial, or another relevant field. Experience working with talent and influencers and… 19 days ago·More…View all Hudson's Bay jobs – Toronto jobsSalary Search: THE BAY | CONTENT LEAD SOCIAL MEDIA salaries in Toronto, ONSee popular questions & answers about Hudson's Bay

JOB DESCRIPTION

Who We Are:

As North America’s oldest startup and Canada’s purpose-driven digital marketplace, The Bay is on a high-growth mission to rewrite the rules of retail to help Canadians live a colourful life. If you believe in the power of our iconic brand and thrive on problem-solving at scale, we want you to join our team.

At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights. We’re looking for talented people who love a fast-paced environment, embrace change and are looking to make an impact with groundbreaking ideas.

We are building a digital-first company and brand for a diverse world and we need a diverse team to reach our potential. We strongly encourage applications from everyone to come and join a winning team that supports diverse thinking and demonstrates innovation, energy, creativity and vision every day.

Day in the Life:

The Social Creative Manager is a seasoned social media expert who is deeply familiar with all relevant platforms and their best practices while at the same time deeply engaged with and passionate about style, fashion and home goods. A Social Creative Manager understands how to both integrate into the community while at the same time drawing insights and strategic decisions from its members. The person in this role will work alongside their team members to maintain editorial oversight of content published across The Bay’s official social channels (including all reactive content); pivot tactics according to reports and conversations with the Social Account team; and manage a network of creative and strategic partners (including freelancers, contractors, and agencies). Social Creative Managers align closely with cross-functional partners from the Marketing, Communications, Content, Partnerships, and other organizations to produce best-in-class always on stories, campaigns and initiatives.

  • Develop, produce and publish best-in-class editorial content that aligns with The Bay’s overarching social strategy

  • Be the steward of The Bay’s voice and identity on the internet

  • Align closely with The Bay’s web team to develop an ecosystem to promote The Bay’s original digital editorial content

  • Collaborate with the rest of the Brand, Marketing and Content orgs to launch brand and content campaigns and initiatives

  • Work closely with The Bay’s Partnerships team to identify meaningful external partnership opportunities and produce best-in-class social strategies to accompany them

  • Work with the Social Accounts team to support a social reporting strategy and be prepared to pivot their team quickly based on new findings, data trends and cultural conversations.

What You Will Do:

  • Lead creative cross-channel storytelling, brand-building initiatives and editorial pitches

  • Guide brand tone and voice across all social media

  • Collaborate with cross-channel stakeholders to create a consistent tone framework across all consumer-facing touchpoints

  • Pitch and develop creative ideas for branded social media series that are seasonally relevant and reflect research in human behavioural insights

  • Support in translating business priorities and creative briefs into compelling content

  • Act as a proactive self-motivator who can diagnose areas of opportunity to accelerate teams

  • Closely collaborate and brainstorm with social design and art teams to create concepts and ideas, both big and small

  • Adapt content to be as compelling and successful as possible across a variety of media channels; think differently and influence stakeholders to try new ways of storytelling

What You Will Need:

  • 5+ years of experience in social media, digital marketing, journalism/editorial, or another relevant field

  • Comprehensive understanding of and fluency in all relevant social media platforms, as well as accordant social-related tools

  • Demonstrated ability to identify and manage diverse networks of contractors, freelancers, and agency partners

  • Experience working with talent and influencers and managing influencer-based campaigns

  • Exceptional cross-functionally collaboration skills

  • Fluency in interpreting and reacting to digital/social analytics

  • Impeccable copywriting and copy editing abilities

  • Confident when it comes to taking risks, trying new things, and learning from failure

  • Strong organizational skills, a keen eye for detail, and the ability to manage multiple projects at once

  • Proven understanding of bringing campaign narratives to life across traditional and digital mediums; experience working for an ecommerce retailer is preferred

Who You Are

  • A curious, critical thinker and big ideas person who can be depended on for a unique perspective

  • An inspiring team player who exudes enthusiasm and a can-do attitude while pursuing goals relentlessly

  • Someone who thrives in a fast-paced, ever-changing environment and is eager to implement new creative processes to drive the brand forward

  • A master of brand tone and voice across all platforms

  • A natural communicator with exceptional presentation skills

  • Fluent in digital best practices and content trends;

  • Passionate about transforming an iconic Canadian brand

What You Can Expect:

  • Competitive salary and benefits package
  • Associate discount up to 40% including top brands
  • Flexible work environment that allows for work-life balance

About The Bay:

The digital-first transformation of The Bay takes us to the next level, with significant focus on technology investment and innovation – including the creation of Technology Hubs, increased fulfillment capabilities, expanded marketing and extended vendor partnerships for a highly-curated assortment.

Since the introduction of Marketplace in April 2021, The Bay has introduced more than 1,500 new or expanded brands and more than 25,000 new products through the new Marketplace Technology platform, and continues to grow and innovate on thebay.com — currently the 6th largest e-commerce business in Canada.

The Bay and Hudson’s Bay will work collaboratively to continue delivering an enhanced and seamless customer experience.

We are proud to share our tenured commitment to Diversity, Equity and Inclusion. Learn more about our commitment at HBC Foundation & HBC Heritage.

Our Commitment to Building a Winning Culture:

As One Team we have re-established our internal behaviours and culture to ensure we all succeed. One Team provides the tools needed to shift our ways of working and creates change to become a purpose-driven, digital first business. Our 4 pillars for embracing One Team are: Always be Customer Champions, Performance and Purpose Driven, Keep it Simple & Change Agents.

Interested in Social Media?

Follow us on LinkedIn & Instagram

Thank you for your interest with HBC. We look forward to reviewing your application.

HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence,compensation and training.

HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.

THE BAY | CONTENT LEAD SOCIAL MEDIA


CLICK TO APPLY

SENIOR MARKETING MANAGERHudson's Bay3.5Toronto, ON Adapt, develop, and present a cohesive, customer centric marketing strategy based on customer insights, business objectives and trends and company priorities… 28 days ago·More…View all Hudson's Bay jobs – Toronto jobsSalary Search: SENIOR MARKETING MANAGER salaries in Toronto, ONSee popular questions & answers about Hudson's Bay

JOB DESCRIPTION

Day in the Life:

Reporting into the DVP, the Senior Manager, Marketing will make critical contributions to the development and implementation of innovative marketing strategies for our stores, while providing direction for all collateral, and other visual and digital communications for Hudson’s Bay.

This individual will collaborate cross-functionally (Store ops, Events, Corporate Marketing, Creative, PR, Business Development, Merchandising, Planning, and eComm) to develop compelling and ROI driving marketing strategies, while incorporating new ideas and ensuring flawless execution that is on time and on budget.

In partnership with the DVP, and direct report(s), the Senior Manager, Marketing, will initiate and support the marketing strategy, positioning, and campaign timing. This individual will proactively generate big picture thinking and innovative approaches to campaigns, championing concepts and obtaining buy-in from key stakeholders

This position is well suited to a collaborative, innovative and analytical thinker with the organizational ability to manage multiple projects concurrently. The Senior Manager, Marketing will utilize business acumen, relationship building, influence and communication skills to build strong relationships cross functionally and with colleagues and senior leaders across Hudson’s Bay & The Bay.

What You Will Do:

  • Adapt, develop, and present a cohesive, customer centric marketing strategy based on customer insights, business objectives and trends and company priorities for the stores.
  • Collaborate with the marketing and store business leadership teams in the development of innovative and customer centric marketing plans to deliver the merchandising and marketing strategies for our stores.
  • Analyze and research industry trends and consumer preferences in support of developing the marketing strategies for stores.
  • Research competitors’ events, advertising, and performance (if available) to ensure a competitive advantage for Hudson’s Bay in the market.
  • Support the rigorous vetting of the weekly marketing program to ensure achievement of the profitable sales plan for the Hudson’s Bay stores.
  • Work with the Marketing DVP to measure and review the ongoing effectiveness of the marketing programs and communicate the results to the business partners.
  • Based on the results, develop, and implement financially viable ‘course correction’ activity to ensure the achievement of the financial goals.
  • Build business summary on a weekly basis, Marketing DVP reviews as required.
  • Provide effective communication to the store teams on all initiatives and programs to enable flawless, consumer friendly execution.
  • Generate, maintain, and share key campaign documents to ensure alignment across the marketing department and relevant internal teams-from developing marketing milestones and creating pitch presentations, to curating marketing highlights and performance reports
  • Use actionable research and data to improve, optimize and drive future campaigns while incorporating a fast & fearless model of learning
  • Develop and demonstrate a clear and persuasive presentation style, and ensure presentation support materials are accurate and consistent with brand standards
  • Work with cross-functional partners to drive initiatives and manage day-to-day operations of the program, including communicating with key players, building and sharing best practices, offering solutions to critical issues and innovating the program to remain relevant to customers
  • Partner with merchants, business development teams and stores to identify and drive licensed business opportunities, including restaurants, services, merchandise, and pop-ups
  • Ideate and lead specialty campaigns including, but not limited to, store pop ups, brand launches and exclusive product drops
  • Ensure marketing briefs are completed with excellence and on time, including key insights, learnings, and social listening / trends.
  • Drive organizational engagement through ownership of team-building activities
  • Proactively respond to changing business trends
  • Provide leadership, career planning and coaching to indirect report associate(s).
  • Proof all work for accuracy, paying close attention to detail
  • Perform other duties as required

What You Will Need:

  • Bachelor’s or Honors Degree in Marketing
  • At least 5 years of demonstrated and progressive success in marketing roles (retail is a plus!)
  • Customer obsessed
  • Strategic mindset with strong analytical skills and background of the Marketing function (traditional, events and digital media)
  • Proven ability to influence and collaborate in a matrix organization and across all levels of the organization including senior leadership
  • Proactive decision making and the ability to work as part of a team by forming partnerships with appropriate internal and external resources, and accomplishing goals using these relationships
  • A willingness to initiate change as the company grows to streamline processes, improve efficiency, and facilitate the growth of the company
  • Excellent interpersonal, communications (written & verbal), problem-solving & time management skill
  • Player/Coach mentality, capable of thinking strategically as well as rolling up one’s sleeves and getting into the work/details
  • Solid understanding of business acumen including budgeting, sales reporting, and financial analysis
  • Innovation, tenacity, and fanatical attention to detail
  • Strong ability to manage multiple projects at the same time, understand priorities, and adapt to changing needs & demands
  • Must be well-poised and collaborate with internal and external partners across many different levels of the organization
  • Day-to-day project management experience
  • Excellent multi-tasking/time management skills
  • Good presentation delivery skills
  • Ability to handle conflict appropriately in an open and positive manner
  • Advanced knowledge in Microsoft Excel, Word, PowerPoint, Google/Gmail with the ability and willingness to learn corporate technology quickly and thoroughly
  • Ability to speak French an asset but not required

What You Can Expect:

  • Competitive salary and benefits package
  • Associate discount up to 40% including top brands
  • Flexible work environment that allows for work-life balance

About Hudson’s Bay:

Hudson’s Bay is a digital-first purpose-driven retailer helping Canadians live their best style of life. As one of the country’s most iconic brands, Hudson’s Bay operates over 80 full-line locations and thebay.com featuring Marketplace – the 5th largest e-commerce business in Canada. Hudson’s Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more.

Hudson’s Bay operates under the HBC brand portfolio and founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC. The Hudson’s Bay Rewards members share their passion for living a colourful life, and get rewarded for doing the things that bring them joy.

We are proud to share our tenured commitment to Diversity, Equity and Inclusion. Learn more about our commitment at HBC Foundation & HBC Heritage.

Our Commitment to Building a Winning Culture:

Hudson’s Bay is a digital-first purpose-driven retailer helping Canadians live their best style of life. As one of the country’s most iconic brands, Hudson’s Bay operates over 80 full-line locations and thebay.com featuring Marketplace – the 5th largest e-commerce business in Canada. Hudson’s Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more. The Hudson’s Bay Rewards program is ranked second in department store loyalty programs in Canada. Hudson’s Bay operates under the HBC brand portfolio and founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC.

Interested in Social Media?

Follow us on LinkedIn & Instagram.

Thank you for your interest with HBC. We look forward to reviewing your application.

HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence,compensation and training.

HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.

SENIOR MARKETING MANAGER


CLICK TO APPLY

ECOMMERCE MERCHANDISING SPECIALIST, HOMEHudson's Bay3.5Toronto, ON Generate sales templates based on marketing campaigns to apply linking strategy. Build optimal item lists in partnership with cross-functional teams for linking… 25 days ago·More…View all Hudson's Bay jobs – Toronto jobsSalary Search: ECOMMERCE MERCHANDISING SPECIALIST, HOME salaries in Toronto, ONSee popular questions & answers about Hudson's Bay

JOB DESCRIPTION

Day in the Life:

The Hudson’s Bay Company’s Digital Merchandising team is an entrepreneurial group within the larger organization that is managing the fastest growing area of business. We are looking for candidates who are smart, comfortable with making quick changes and who want a fun, fast-paced, exciting work environment.

Reporting to the Manager Digital Merchandising, the Digital Merchandising Specialist is responsible for coordinating and supporting the day to day performance and merchandising of the total category to deliver sales and site experience objectives on thebay.com. This position is passionate about site experience and analyzing data to implement the online linking and navigation strategies. The specialist will work closely with the buying, item set-up and marketing teams to ensure all marketing campaigns/editorials are executed in a timely manner, and the site standards are achieved and cohesive.

What You Will Do:

  • Support the Manager Digital Merchandising to achieve the sales and margin plans in the given area of business
  • Passionate about creating a best in class shopping experience, Utilizing web analytics, AB testing tools and leveraging customer data (e.g. Foresee and Full Story) to optimize product findability and UX
  • Help support the conceptualization, prioritization and calendarization of digital editorial for an assigned area of business
  • Populate creative briefs and turn-in activities for editorial content and conduct performance analysis
  • Clearly communicate sample timelines to merchants. Secure all samples with strict adherence to due dates. Organize and present all samples to Category Manager for final review. Tag and pack all samples and ships to studio and return samples to Merchants if applicable
  • Work with vendors and buyers to secure vendor assets for category pages, editorial projects, brand shops, & emails. Track assets against creative briefs to ensure all are delivered complete and on time
  • Support key milestone meetings by making copies of meeting documents. Take accurate notes and publish to the group as warranted. Follow-up as needed on outstanding issues
  • Generate sales templates based on marketing campaigns to apply linking strategy
  • Consistent auditing of changes and updates to marketing campaigns
  • Build optimal item lists in partnership with cross-functional teams for linking of banners and emails to sales pages based on predetermined strategy
  • Manipulation of products and brands to increase or decrease exposure according to given direction
  • Populating curated products for custom arrays
  • Quality check of changes/updates of categories and refinements to ensure new standards are delivering expected results
  • Prepare materials for regular update meetings, including web analytics, updates on sale information, upcoming launches and promotions, corrective actions, etc.
  • Other duties as required in support of the Digital merchandising team

What You Will Need:

  • Post-secondary degree in Business or related field
  • Have an understanding of and passion for digital retail landscape
  • Working knowledge of platform systems and site analytics tools (ex: Google Analytics and Adobe Omniture)
  • Strong knowledge of Microsoft Office Suite (especially Excel and Power Point) and the ability to quickly learn internal systems, processes and additional software/web-based applications
  • Strong communication, interpersonal, analytical and problem-solving skills
  • Working knowledge of Salesforce Business Manager would be an asset
  • Action-oriented with the ability to multi-task with strong organizational skills
  • Customer-focused to meet deadlines
  • Strong attention to detail, accuracy and follow-through
  • The willingness and ability to adapt to new business practices
  • Creative with excellent writing, speaking, and presentation skills
  • Strong aptitude to work within deadlines, both independently and as part of a team

What You Can Expect:

  • Competitive salary and benefits package
  • Associate discount up to 40% including top brands
  • Flexible work environment that allows for work-life balance

About The Bay:

The digital-first transformation of The Bay takes us to the next level, with significant focus on technology investment and innovation – including the creation of Technology Hubs, increased fulfillment capabilities, expanded marketing and extended vendor partnerships for a highly-curated assortment.

Since the introduction of Marketplace in April 2021, The Bay has introduced more than 1,500 new or expanded brands and more than 25,000 new products through the new Marketplace Technology platform, and continues to grow and innovate on thebay.com — currently the 6th largest e-commerce business in Canada.

The Bay and Hudson’s Bay will work collaboratively to continue delivering an enhanced and seamless customer experience.

We are proud to share our tenured commitment to Diversity, Equity and Inclusion. Learn more about our commitment at HBC Foundation & HBC Heritage.

Our Commitment to Building a Winning Culture:

As One Team we have re-established our internal behaviours and culture to ensure we all succeed. One Team provides the tools needed to shift our ways of working and creates change to become a purpose-driven, digital first business. Our 4 pillars for embracing One Team are: Always be Customer Champions, Performance and Purpose Driven, Keep it Simple & Change Agents.

Interested in Social Media?

Follow us on LinkedIn & Instagram

Thank you for your interest with HBC. We look forward to reviewing your application.

HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.

DIGITAL MERCHANDISING SPECIALIST, HOME


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SENIOR ANALYST, SOCIAL MEDIA & TARGETED MARKETINGHudson's Bay3.5Toronto, ON Hyper aware of email marketing trends, social media trends, best practices technologies. Analyze data, present findings to management and make strategic… 30+ days ago·More…View all Hudson's Bay jobs – Toronto jobsSalary Search: SENIOR ANALYST, SOCIAL MEDIA & TARGETED MARKETING salaries in Toronto, ONSee popular questions & answers about Hudson's Bay

JOB DESCRIPTION

Day in the Life:

Reporting into DVP, Social Media & Targeted Marketing (Email, SMS, Direct Mail), this role at Hudson’s Bay will support various parts of the business. The Senior Analyst role will require a strategic, result driven associate with strong business acumen and curiosity about why customers behave the way they do.

The position involves joining a dynamic, fast-past team and will require support across various strategic initiatives and daily business needs.

What You Will Do:

  • Measure campaign performance through KPIs and provide recommendations for direct mail circulation and email/mobile targeting and organic social media
  • Create and implement A/B tests for direct mail, email, and mobile channels. Analyze findings and apply learnings for future campaigns
  • Analyze data, present findings to management and make strategic recommendations for future marketing campaigns and initiatives to help optimize campaign performance and ROI
  • Build and maintain weekly, quarterly, annual and campaign reports and dashboards
  • Work with the Targeted Marketing Manager and Social Media Manager to analyze channel and customer data in order to draw insights and make recommendations for driving business results through campaign optimization.
  • Use analytical and critical thinking skills to develop proactive solutions that address brand and business goals
  • Collaborate with the channel leads to develop and execute test plans for key channel components such as timing, creative, content, segmentation, frequency, etc

What You Will Need:

  • In-depth understanding of key performance metrics and the ability to recognize how they might impact the business
  • Strong analytical and thought leadership skills (ability to tell a story and create action with data)
  • Hyper aware of email marketing trends, social media trends, best practices technologies
  • Proficient in Excel (including creating pivot tables/advanced formulas) Word, PowerPoint
  • Hands-on experience working with ESP and analytical tools including but not limited to Omniture/Adobe Analytics, CheetahMail, Sprout Social, Hypr/Julius

What You Can Expect:

  • Competitive salary and benefits package
  • Associate discount up to 40% including top brands
  • Flexible work environment that allows for work-life balance

About Hudson’s Bay:

Hudson’s Bay is a digital-first purpose-driven retailer helping Canadians live their best style of life. As one of the country’s most iconic brands, Hudson’s Bay operates over 80 full-line locations and thebay.com featuring Marketplace – the 5th largest e-commerce business in Canada. Hudson’s Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more.

Hudson’s Bay operates under the HBC brand portfolio and founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC. The Hudson’s Bay Rewards members share their passion for living a colourful life, and get rewarded for doing the things that bring them joy.

We are proud to share our tenured commitment to Diversity, Equity and Inclusion. Learn more about our commitment at HBC Foundation & HBC Heritage.

Our Commitment to Building a Winning Culture:

Hudson’s Bay is a digital-first purpose-driven retailer helping Canadians live their best style of life. As one of the country’s most iconic brands, Hudson’s Bay operates over 80 full-line locations and thebay.com featuring Marketplace – the 5th largest e-commerce business in Canada. Hudson’s Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more. The Hudson’s Bay Rewards program is ranked second in department store loyalty programs in Canada. Hudson’s Bay operates under the HBC brand portfolio and founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC.

Interested in Social Media?

Follow us on LinkedIn & Instagram.

Thank you for your interest with HBC. We look forward to reviewing your application.

HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence,compensation and training.

HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.

SENIOR ANALYST, SOCIAL MEDIA & TARGETED MARKETING


CLICK TO APPLY

SOCIAL MEDIA SPECIALISTHudson's Bay3.5Toronto, ON They will derive insights from results and share recommendations with the broader digital and marketing teams. Support and guide vendor led creator initiatives. 29 days ago·More…View all Hudson's Bay jobs – Toronto jobsSalary Search: SOCIAL MEDIA SPECIALIST salaries in Toronto, ONSee popular questions & answers about Hudson's Bay

JOB DESCRIPTION

Day in the Life:

The Social Media Specialist – Creator reports into the Social Media Manager – Creator and will be a key contributor to building a digital-first and purpose driven brand. This individual will own and elevate the creator strategies for The Bay. They will partner with the team to integrate creator content throughout the customer path to purchase as well as to actively pitch new innovations in this space. They will strive to increase profitability through collaborative and measured use of integrated, multi-channel digital marketing practices and tools. They will derive insights from results and share recommendations with the broader digital and marketing teams

What You Will Do:

  • Partner with manager to build and execute the creator strategy for The Bay including all creator partnerships and content

  • Support production of creator content including sourcing partners (creators, vendor experts, associates and creative collaborators), contracts & negotiations briefing, sample management, creative reviews and approvals as well as reporting and insights

  • Partnership with key platforms to identify creator trends and opportunities

  • Support development and organizational learning around creator guidelines and best practices

  • Build relationship programs to enrich experience with The Bay and build a healthy, comprehensive and diverse partner list

  • Strong understanding of creator budget (organic) and partnership with media team to deliver strong paid execution

  • Derive insights from reports on performance metrics, analyzing results and identifying enhancement opportunities

  • Measure performance through KPIs and provide recommendations for future

  • Analyze data, present findings to management and make strategic recommendations for future marketing campaigns and initiatives to help optimize event performance and ROI

  • Support micro-creator and hyper targeted regional creator strategies to drive community engagement and action

  • Support other teams (PR, Brand, Foundation etc) in recruiting creators for campaigns and key initiatives

  • Support and guide vendor led creator initiatives

What You Will Need:

  • Bachelor’s degree in Marketing, Communications or a related field

  • 2-3 years of relevant experience, including experience in partnerships and social media at a retailer, tech company or agency

  • In-depth understanding of key performance metrics and the ability to recognize how they might impact the business

  • Excellent project management skills with the ability to prioritize tasks

  • Proficient in Excel, Word, PowerPoint

  • Strong written and verbal skills; ability to build cross-channel relationships and influence key business partners with a respectful, can-do attitude

  • Strong analytical and thought leadership skills

  • Hyper aware of social media trends, best practices technologies

  • Hands-on experience working with social media platforms (Facebook/Instagram, TikTok) Hypr/Julius (or other creator platforms) and analytical tools (Adobe Analytics, Sprout Social) preferred

What You Can Expect:

  • Competitive salary and benefits package
  • Associate discount up to 40% including top brands
  • Flexible work environment that allows for work-life balance

About Hudson’s Bay:

Hudson’s Bay is a digital-first purpose-driven retailer helping Canadians live their best style of life. As one of the country’s most iconic brands, Hudson’s Bay operates over 80 full-line locations and thebay.com featuring Marketplace – the 5th largest e-commerce business in Canada. Hudson’s Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more.

Hudson’s Bay operates under the HBC brand portfolio and founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC. The Hudson’s Bay Rewards members share their passion for living a colourful life, and get rewarded for doing the things that bring them joy.

We are proud to share our tenured commitment to Diversity, Equity and Inclusion. Learn more about our commitment at HBC Foundation & HBC Heritage.

Our Commitment to Building a Winning Culture:

Hudson’s Bay is a digital-first purpose-driven retailer helping Canadians live their best style of life. As one of the country’s most iconic brands, Hudson’s Bay operates over 80 full-line locations and thebay.com featuring Marketplace – the 5th largest e-commerce business in Canada. Hudson’s Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more. The Hudson’s Bay Rewards program is ranked second in department store loyalty programs in Canada. Hudson’s Bay operates under the HBC brand portfolio and founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC.

Interested in Social Media?

Follow us on LinkedIn & Instagram.

Thank you for your interest with HBC. We look forward to reviewing your application.

HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence,compensation and training.

HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.

SOCIAL MEDIA SPECIALIST


CLICK TO APPLY