Company: Broadridge Financial Solutions
Location: Toronto, ON
Expected salary:
Job date: Thu, 07 Nov 2024 05:08:07 GMT
Job description: At Broadridge, we’ve built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team.About the RoleThis role is an integral member of Broadridge Advisor Solutions’ marketing team and is focused on helping to raise awareness and interest for new advisor marketing products and addons into the marketplace.As a Product Marketing Manager this role works cross-departmentally with Marketing, Product, Sales and Customer Success teams to help support the adoption and retention of key BAS solutions.The focus of this role is to support in the development, positioning and promotion of key BAS products that will help clients and prospects have a clear understanding of our marketing solutions and help address their key pain points.Key Responsibilities :
Messaging & Positioning:Craft compelling product messaging and positioning that differentiates our offerings in the marketplace and resonates with our target buyer personasWork with the marketing and product team to create collateral and other marketing materials (e.g., videos, product webpages, etc) that communicate product benefits effectivelyExecution of marketing campaigns to promote capabilities and communicate to key stakeholdersCampaign Development & Execution:Lead the development and execution of integrated product marketing campaigns, leveraging various channels (digital, social media, email, PR, events etc.) with supportMonitor and analyze campaign performance, making data-driven adjustments to optimize effectivenessCoordinate with internal teams and external agencies to ensure timely execution of marketing initiativesDigital Marketing & Online Presence:Collaborate with other marketing team members to enhance online visibility and engagement of Broadridge Advisor SolutionsWork closely with product, client service, sales and marketing teams to ensure alignment on product messaging and market needsRegularly report on marketing performance metrics and insights to key stakeholdersTarget Audience & ResearchContribute to on-going understanding of buyers, who they are, how they buy and their key purchasing criteriaUnderstand the competitive landscape—be an expert on our competition and how they are positionedWork cross-departmentally to compile key proof points and research that help demonstrate the value and need of key marketing solutionsBasic Skill Level RequirementsEducation:University/college degree in business or marketing-related field (PR, Advertising, Marketing & Communications)Experience & Skills:3+ years of product marketing experience considered an assetProven track record of success in marketing with measurable resultsAnalytical skills and experience bringing products to marketStrong written and verbal communication skills to communicate effectively with internal and external stakeholdersIn-depth knowledge working with marketing and design tools (e.g., MailChimp, Hubspot, Hootsuite, Google Analytics, Hotjar, Canva etc.)Recruitment ProcessThroughout your application process, you may be asked to connect with us virtually or in-person. Our recruiters will explain how hybrid interviews will be held throughout the recruitment process, and they will be able to answer any questions you might have.Background Check ProcessBroadridge requires employees to complete a background check that is completed by one of our service providers. We use this service to complete the following checks:Employment verificationEducation verificationCredit inquiryCanadian criminal record checkWorkplace FlexibilityWe are committed to supporting flexible work arrangements, investing in technology or other resources to enable you to work from home effectively, wherever possible.At this time this is a hybrid role, and therefore you should have a basic home office set up, high-speed internet, and the ability to work without distractions during core business hours.Accessibility & AccommodationBroadridge is an equal opportunity employer and is committed to a diverse and inclusive workplace ensuring that equal employment opportunities are provided to all individuals, regardless of race, colour, gender identity, sexual orientation, marital status, creed, age, disability, religious affiliation, or national origin or citizenship. If you require any accommodations during the recruitment process, please notify our recruitment team.#LI-Hybrid#LI-SS1Broadridge associates helped us envision our Connected Workplace – a work model that allows associates around the globe, dependent upon their role responsibilities, take advantage of the benefits of both on-site and off-site work to support our clients, one another, and the communities where we live and work. Our Connected Workplace is grounded in the concept of FACS: Flexible, Accountable, Connected, and Supported, which is our commitment to our associates. FACS supports our strong culture and allows us to achieve business goals while supporting meaningful work-life integration for our associates.We are dedicated to fostering a diverse, equitable, and inclusive environment and committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates can only do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company—and ultimately a community—that recognizes and celebrates diversity in all its dimensions.
Broadridge is seeking a Product Marketing Manager to help raise awareness and interest in new advisor marketing products. The role involves developing messaging, executing marketing campaigns, enhancing online presence, and conducting research on target audiences and competitors. The ideal candidate will have a degree in business or marketing and at least 3 years of product marketing experience. Broadridge emphasizes workplace flexibility and inclusivity, supporting a Connected Workplace model that allows for a balance of on-site and off-site work. They are committed to fostering a diverse, equitable, and inclusive environment for all employees.
