Company: Canadian Blood Services
Location: Toronto, ON
Expected salary: $68206 – 80931 per year
Job date: Fri, 07 Mar 2025 05:05:55 GMT
Job description: Please note this role will work in a hybrid environment. The successful candidate must be located near a Canadian Blood Services site and will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors, our staff and our communities. Currently, employees are expected to have an in-person presence for at least 40% of their work time. This requirement may vary depending upon circumstances.Job category: Communications, marketing and public affairs
Job posting ID: 6980Employment status: Regular full-timeClassification: PTS/MGT/IT B
Salary/Rate of pay: $68,206 – $80,931Application deadline: 2025-03-13
Application requirements:
- Your up-to-date resume.
- Job specific cover letter.
- We recommend you save a copy of the job posting for reference throughout the recruitment process.
Do you currently work for Canadian Blood Services? All employees must apply via the .Together, we can make all the difference in the lives of others.Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.If you are looking for a rewarding experience with a values and mission-driven team, join Canada’s Lifeline and make a meaningful difference.We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.About the role
Canadian Blood Services is looking for a regular full-time Specialist, Regional Performance Marketing to join our versatile Integrated Marketing team.The Integrated Marketing team is responsible for developing and executing comprehensive, integrated marketing strategies aimed at building Canadian Blood Services’ brand, expanding our donor base, and enhancing donor loyalty.In this newly created role, reporting to the Manager, Senior Performance Marketing, the Specialist, Regional Performance Marketing will aid in the development of the organization’s overall hyper local growth activities by executing the development of regional advertising, and other paid requirements. Furthermore, the Specialist, Regional Performance Marketing will ensure that all performance marketing initiatives work to meet the objective of increasing the acquisition or retention of donors and registrants and can clearly be linked to results.The Specialist, Regional Performance Marketing will assist in the management of the overall advertising budget, playing a pivotal role in a team of performance marketers who will work collaboratively to implement performance marketing campaigns, ensuring compliance of external agency partner teams and ad hoc vendors as required.Formula for success
- Utilizing your skills in collaboration, you will collaborate with planning teams to understand market needs, opportunities, and unique challenges to solve against locally.
- Applying your expertise in media management, you will assist in the scope of work and relationship with the media buying agency of record as well as direct to partner engagement where required for buys outside of the agency scope.
- Leveraging your skills in integrated performance planning, you will assist in the development and management of the overall performance marketing plan for recruitment, including creation and monitoring of the annual blocking chart of tactics and initiatives.
- Using your analytical skills, you will monitor campaign performance and make data-driven adjustments to optimize results. Shares core learnings on a regular cadence with the wider stakeholder group.
- Employing your budgeting skills, you will assist in the coordination of performance marketing budgets, ensuring that campaigns are executed within financial constraints while maximizing ROI.
- Drawing on your advertising skills, you will develop and traffic advertising assets as required alongside the larger performance marketing team.
Desired education and skills
- A university degree in Marketing or related field, or equivalent experience.
- Desired Certifications: Google Ads Certification, Facebook Blueprint Certification, Digital Marketing Certifications from SEMrush, Hootsuite, or LinkedIn Learning.
- 3-5 years of related experience; including, media planning, creative strategy, digital marketing digital analytics, agency/vendor management and project management
- Knowledge of traditional media and digital performance channels: broadcast, OOH, SEM, paid social, and programmatic display and video.
- Demonstrated understanding through experience of the differences between national and regional media outlets, localized partnerships, and platforms for effective hyper local campaign placement.
- Working and collaborating effectively with colleagues from different specialties (i.e. IT, communications, digital communications).
- Ability to prioritize and manage multiple projects, budgets and deadlines.
What we offer you
- 4 weeks’ vacation.
- Annual performance award up to 6%.
- Comprehensive group health, dental and vision benefits for you and your family.
- Defined benefit pension plan.
- Employee discounts, wellness program, professional resources.
What you can expect
- This role will work in a hybrid environment with requirements to be onsite at a Canadian Blood Services location 40% of the time/2 days of the week.
- You will work Monday to Friday, 37.5 hours per week, 7.5 hours per day.
- You may be expected to travel across Canada for team meetings or events.
Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada’s population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.If this role resonates with you, we encourage you to apply by providing your up-to-date resume. This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives.We thank all applicants for their interest. However, only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system, to ensure you receive them please add donotreply@blood.ca and system@successfactors.com to your safe senders list.Applicants who require accommodation should discuss their needs with us.#LI-HYBRID
#LI-SW1
#LI-Toronto
Summarize this content Please note this role will work in a hybrid environment. The successful candidate must be located near a Canadian Blood Services site and will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors, our staff and our communities. Currently, employees are expected to have an in-person presence for at least 40% of their work time. This requirement may vary depending upon circumstances.Job category: Communications, marketing and public affairs
Job posting ID: 6980Employment status: Regular full-timeClassification: PTS/MGT/IT B
Salary/Rate of pay: $68,206 – $80,931Application deadline: 2025-03-13Application requirements:
Your up-to-date resume.
Job specific cover letter.
We recommend you save a copy of the job posting for reference throughout the recruitment process.
Do you currently work for Canadian Blood Services? All employees must apply via the .Together, we can make all the difference in the lives of others.Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.If you are looking for a rewarding experience with a values and mission-driven team, join Canada’s Lifeline and make a meaningful difference.We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.About the role
Canadian Blood Services is looking for a regular full-time Specialist, Regional Performance Marketing to join our versatile Integrated Marketing team.The Integrated Marketing team is responsible for developing and executing comprehensive, integrated marketing strategies aimed at building Canadian Blood Services’ brand, expanding our donor base, and enhancing donor loyalty.In this newly created role, reporting to the Manager, Senior Performance Marketing, the Specialist, Regional Performance Marketing will aid in the development of the organization’s overall hyper local growth activities by executing the development of regional advertising, and other paid requirements. Furthermore, the Specialist, Regional Performance Marketing will ensure that all performance marketing initiatives work to meet the objective of increasing the acquisition or retention of donors and registrants and can clearly be linked to results.The Specialist, Regional Performance Marketing will assist in the management of the overall advertising budget, playing a pivotal role in a team of performance marketers who will work collaboratively to implement performance marketing campaigns, ensuring compliance of external agency partner teams and ad hoc vendors as required.Formula for success
Utilizing your skills in collaboration, you will collaborate with planning teams to understand market needs, opportunities, and unique challenges to solve against locally.
Applying your expertise in media management, you will assist in the scope of work and relationship with the media buying agency of record as well as direct to partner engagement where required for buys outside of the agency scope.
Leveraging your skills in integrated performance planning, you will assist in the development and management of the overall performance marketing plan for recruitment, including creation and monitoring of the annual blocking chart of tactics and initiatives.
Using your analytical skills, you will monitor campaign performance and make data-driven adjustments to optimize results. Shares core learnings on a regular cadence with the wider stakeholder group.
Employing your budgeting skills, you will assist in the coordination of performance marketing budgets, ensuring that campaigns are executed within financial constraints while maximizing ROI.
Drawing on your advertising skills, you will develop and traffic advertising assets as required alongside the larger performance marketing team.
Desired education and skills
A university degree in Marketing or related field, or equivalent experience.
Desired Certifications: Google Ads Certification, Facebook Blueprint Certification, Digital Marketing Certifications from SEMrush, Hootsuite, or LinkedIn Learning.
3-5 years of related experience; including, media planning, creative strategy, digital marketing digital analytics, agency/vendor management and project management
Knowledge of traditional media and digital performance channels: broadcast, OOH, SEM, paid social, and programmatic display and video.
Demonstrated understanding through experience of the differences between national and regional media outlets, localized partnerships, and platforms for effective hyper local campaign placement.
Working and collaborating effectively with colleagues from different specialties (i.e. IT, communications, digital communications).
Ability to prioritize and manage multiple projects, budgets and deadlines.
What we offer you
4 weeks’ vacation.
Annual performance award up to 6%.
Comprehensive group health, dental and vision benefits for you and your family.
Defined benefit pension plan.
Employee discounts, wellness program, professional resources.
What you can expect
This role will work in a hybrid environment with requirements to be onsite at a Canadian Blood Services location 40% of the time/2 days of the week.
You will work Monday to Friday, 37.5 hours per week, 7.5 hours per day.
You may be expected to travel across Canada for team meetings or events.
Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada’s population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.If this role resonates with you, we encourage you to apply by providing your up-to-date resume. This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives.We thank all applicants for their interest. However, only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system, to ensure you receive them please add donotreply@blood.ca and system@successfactors.com to your safe senders list.Applicants who require accommodation should discuss their needs with us.#LI-HYBRID
#LI-SW1
#LI-Toronto
