Job title: Marketing Manager, Marketing and Communications, TELUS Health Virtual Care
Company: Telus
Job description: At TELUS Health, we are on a mission to create innovative technologies and services that drive our vision which is to create a healthier world, one life at a time. We are a market leader in the rapidly growing industry of virtual care.
In the Virtual care team, the Marketing manager is responsible for creating, delivering and coordinating the marketing campaign briefs for Telus Health Virtual Care (THVC), and overseeing the execution and the Go To Market of these campaigns. The marketing manager will respond to the needs of the Product, Sales and Customer Success teams, create necessary briefs and communicate with team members. The Marketing manager in the Virtual Care team will determine the marketing needs for the launch of new solutions in the area of integrated health and wellness solutions extending beyond primary care into mental health, work/life and well-being.
The marketing Manager will work under the direct supervision of the Marketing and communications team leader. In the team, the marketing manager will work collaboratively with all team members to ensure a timely execution of the work.
And specifically:
- Develop detailed project plans, campaign briefs, schedules and monitor progress and relay appropriate information to the applicable members of the leadership team
- Organize reporting on industry tracking/market intelligence, producing gap analyses
- Work with team to execute a content strategy and calendar for each campaign
- Regularly communicate with stakeholders on project status; and assess current or future needs and priorities
- Work with leadership and marketing team to support the establishment of clear bi-weekly, quarterly, and yearly goals for media performance and evaluate measurable indicators of success
- Work with the Senior Marketing Manager to execute compelling “brand awareness” and “demand generation” campaigns to strengthen brand equity
- Work with marketing and sales team to establish key deliverables for each campaign and support the development of core campaign goals
- Provide regular reporting on campaign initiatives, Key Performance indicators, budgetary reporting and inputs into strategic resource management from TELUS Health
- Provide and create agendas, meeting notes etc to be distributed to team members
- Support the development of leadership presentations
- Continually communicate the status of each assigned project to all project participants and stakeholders
- Identify scope change as it relates to campaign tactics and timelines, communicating early and often with Senior Manager to manage expectations
- Ensure projects are correctly onboarded with special attention to specific needs or deliverables
- Responsible for establishing single source of truth documentation that clearly describes the owners, actions from project activation to delivery
- Assist in the development of sale enablement collateral including web portals
- Report on advertising campaigns across platforms and tactics such as SEO, email campaigns and more
- Be accountable for timely campaign scheduling and reporting of performance results via dashboards
Qualifications
Desired Assets
- Bachelor’s degree
- 5+ years’ relevant work experience
- Excellent time management and prioritization skills
- Ideally bilingual English and French, with excellent communications skills, including for written communications and presentations
- Good grasp of Adobe Creative Suite, Asana project management and Google environments
- Experience in project management related to digital marketing
- Understanding of various Digital Marketing tactics (eg. SEO, social, email, etc.)
- Knowledge of business concepts (eg. Sales funnels, ROI etc.).
- Located anywhere Canada
- Ability to handle multiple assignments simultaneously and work strategically, tactically, and operationally, independently or as part of a team
A bit about us
Our business is connecting Canadians. Our social impact is using our world-leading technology to create meaningful change, give back to help communities thrive, and help those who need it most. When you join our team, you’re helping us make the future friendly. We’re committed to diversity and equitable access to employment opportunities based on ability —your unique contributions and talents will be valued and respected here.
TELUS Health is an IT leader in Canada that focuses on the health sector. Our mission is to improve the way information is being used along the continuum of care to better the health of citizens in Canada and in selected countries.
Disclaimer: In accordance with the TELUS Health Solutions Data Center Security Policy, as a condition of employment, all personnel whose job functions require they work at a Data Center and/or have access to detailed knowledge of technology related to client service delivery, are subject to a Personnel Security Screening conducted through the Government of Canada.
Expected salary:
Location: Montreal, QC – Toronto, ON
Job date: Wed, 18 Aug 2021 01:13:10 GMT
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