Core Logistics International is a 3rd party transportation company that services the local GTA dealing primarily with freight forwarders, shippers, and airport pickup/deliveries. We cover a range of transportation modes, in addition to providing local transport and warehousing.
We are currently seeking a qualified individual for the position of Marketing Manager.
JOB RESPONSIBILITY
Marketing Management
- Act as the primary point of contact for company marketing initiatives.
- Provide subject matter expertise during management meetings & discussions.
- Create and deliver presentations to senior management.
- Identify local marketing opportunities (major events, etc.) and implement campaigns to build brand awareness.
- Monitor websites to ensure images, product and content are up to date and optimize user experience.
- Actively seek new technology and develop innovative ways to reach and engage customers.
- Monitor industry trends and share insights for marketing planning.
- Develop, execute, and optimize paid media campaigns from conception to launch through various platforms, such as Google Ads, Facebook Business Manager, etc.
- Participate in annual financial planning and expense management for all marketing activities to ensure effective and efficient use of funds.
- Work cross-departmentally to align campaign strategies and goals across the organization in an effort to create more collaboration and integration.
- Create graphic design elements as required, including marketing decks, sell sheets, etc.
Marketing Strategy
- Create and implement marketing strategies consistent with the company’s strategic goals and business objectives.
- Establish metrics to accurately assess the success of implemented marketing strategies.
- Design and implement digital marketing strategies to increase engagement, while ensuring content aligns with the overall brand.
Brand Management
- Evaluate and improve on existing logos, templates, and other brand assets for the company.
- Monitor and improve brand performance measured by key brand performance metrics.
- Research and identify consumer insights to improve brand performance and opportunities for growth.
QUALIFICATIONS
- Post-secondary degree/diploma in Business Administration or a related discipline, with a specialization in Marketing.
- Minimum 3 years’ experience in Marketing.
- Direct graphic design experience an asset.
SKILLS & COMPETENCIES
- Thorough understanding of marketing practices and market research methods.
- Strong analytical skills interpret consumer data and market trend information.
- Innovative thinking and flexibility to explore new ideas and opportunities.
- Strong verbal and written communication skills.
- Intermediate proficiency in Adobe Creative Suite.
- Intermediate proficiency in web analytics, Google Adwords.
- General knowledge of HTML, CSS and web development tools.
- Intermediate proficiency in MS Office (Word, Excel, Powerpoint).
Full benefits will be provided by the company after the successful completion of the probationary period.
Reference ID: COREMRK2021
Job Types: Full-time, Permanent
Salary: $55,000.00-$68,000.00 per year
Additional pay:
Benefits:
- Dental care
- Life insurance
- On-site parking
- Vision care
Schedule:
- 8 hour shift
- Monday to Friday
COVID-19 considerations:
To keep our staff safe as possible we’ve installed hand-sanitizers throughout the building, sanitizing wipes, a mandatory mask policy, as well as deep cleaning done every two weeks.
Experience:
- Marketing: 3 years (required)
Work remotely:
