Job title: Int Marketing Manager – to manage end end delivery of targeted and paid marketing campaigns for a financial client
Company: S.i. Systems
Job description: Int Marketing Manager – to manage end end delivery of targeted and paid marketing campaigns for a financial client – 39225
Work Location: Remote for Time being
Duration: 14 Months – potential conversion to perm
Schedule: M to F 9 to 5
Interview Process: 2 Rounds, video Interview.
CANDIDATE PROFILE DETAILS:
Degree/Certifications Required: Under-graduate Degree
Years of experience: 5+ years of experience
Reason for request/why opened: Replacement
% Interaction with Stakeholders: Heavy Interaction. Will be working with external adv and media agency.
Managing business partners and executives. Will also be working with cross functional team.
Team Size: 4
Selling Points of Position: Working with large financial institution for digital campaigns
Best Vs Average Candidate: Past exp in both agency as well as FI.
SUMMARY OF DAY TO DAY RESPONSIBILITIES:
The Marketing team partners with our business partners to design world class marketing strategies and campaigns that deliver on business objectives, drive shareholder value, and customer loyalty. Our team acts as consultants on all aspects of marketing including influencing the business strategy, leading the development and execution of marketing plans, and delivering marketing solutions consistent with marketing standards and strategies.
Job Description:
Do you have the ability to translate business objectives into actionable marketing strategies and campaigns? Can you work as key marketing consultant to the business on all aspects of marketing? Then the position of Marketing Planning Manager for the Everyday Banking Acquisition Team is a good fit for you.
On a typical day at work, you will be expected to:
- Partner with the business to develop omni-channel strategies to drive chequing acquisition
- Create integrated marketing campaigns that meet business and marketing strategies and objectives
- Translate marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe “RTB” or proof points)
- Work with marketing partners and business units to develop appropriate customer insights for marketing briefs
- Evaluates creative campaigns and media strategies based on their impact on customer behaviour
- Understand role of different media options and their impact on achieving marketing objectives, and oversee flawless execution of tactical media and creative plans
- Lead/interface and contribute to cross-functional marketing teams to deliver all elements of campaigns and marketing solutions including, targeted and channel marketing
- Develop marketing strategies and plans; understand market and growth drivers, create a vision of market, channel, and segment potential, develop value propositions and proof points that further our competitive advantage, and translate business strategies into marketing plans
- Deliver and monitor results; ensure stated objectives are delivered on plan (monitor/ early indicators) and where required, take corrective actions to achieve targets
- Analyze past results and makes recommendations to maximize return on investment
- Evaluate effectiveness of in market activity – Post Implementation Review (including recommendations)
- Tell our Story – effectively communicate the results and sell the value of marketing. Make simple and concise recommendations leveraging data insights to drive action.
Job Requirements:
Undergraduate degree
- 5+ years of marketing experience preferably with integrated campaign expertise (digital, social, TV, OOH, radio, targeted marketing, etc.) and media expertise to drive customer acquisition
- Advanced knowledge of marketing principles and strategy development
- Knowledge of current and emerging competitor and market trends
- Combination of executional and strategic marketing
- Targeted and paid media campaigns
Expected salary:
Location: Toronto, ON
Job date: Wed, 21 Jul 2021 22:57:27 GMT
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