S.i. Systems – Junior Banking Communication Specialist responsible for Executing Monthly Email Campaigns- BNSJP00033629 – Toronto, ON

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Company: S.i. Systems

Location: Toronto, ON

Job description: Communication Specialist to support marketing objectives – BNSJP00033629Location Address: 100 Yonge Street 5th floor- Hybrid model (2-3 days a week in office)Contract Duration: 12 monthsSchedule Hours: 9am-5pm Monday-Friday (No overtime)Reason: Extra supportPurpose:Drive sustained and profitable revenue growth through the planning, development and delivery of acquisition and customer engagement marketing programs on the Loyalty and Partnership Marketing team supporting partner contractual commitments. As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing), drives full-funnel marketing planning, and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives.Story Behind the Need:Business group: Canadian Banking Marketing and Digital Growth (OU20019044) -Business line does marketing for retail and global business banking.Initiatives the Manager will be responsible for:

  • Executing Monthly Email Campaigns inclusive of the briefing, building the testing strategy, gathering and consolidating feedback from internal and external partners and presenting results.
  • Supporting larger loyalty campaigns to drive card conversion of the Scene+ member base (assisting in reviews, leading status meetings to ensure timely delivery, etc.).
  • Managing our bank-owned assets such as our loyalty experience on.COM and our app to ensure a seamless customer experience.

Typical Day in Role:

  • Champions a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
  • Supports marketing objectives to set and refine annual and quarterly marketing plans.
  • Collaborates closely with Marketing’s Customer Journey management groups to plan and execute customer-driven action plans and marketing programs.
  • .Monitors consumer sentiment, market conditions, competitive activity, and short-term opportunities on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
  • Collaborates with Global Wealth Management and Enterprise Marketing groups to plan and execute Bank-wide level action plans and marketing programs.
  • Analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
  • Applies a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.
  • Collaborates with Marketing’s Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.
  • Supports development and deployment of creative assets, agnostic of media channels and across all touchpoints.
  • Champions proper usage of the bank’s brand in Canada, in full compliance with global brand guidelines and the bank’s visual identity continuum.
  • Champions a high-performance environment and demonstrates a commitment to the bank’s values: accountability, passion, integrity and respect. Delivers results in accordance to the bank’s behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
  • Directs day-to-day activities consistent with the Bank’s risk culture and the relevant risk appetite statement and limits.
  • Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations concerning operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.

Must Have Skills:

  • 3+ years industry and/or relevant work experience (marketing tech stack).
  • 3+ years of experience in Agile with the ability to work on multiple projects/tasks.
  • 3+ Expertise in driving performance growth across multiple dimensions and KPIs.

Nice-To-Have Skills:

  • Authentic, decisive, resilient, highly collaborative, curious and results-oriented.
  • Excellent relationship management.
  • Superior writing, research, presentation, and project management skills.
  • Strong problem solver who supports the team to navigate challenges and/or asks for help from above when needed.
  • Superior writing, communication, interpersonal, and project management skills.

Education & Certificates:

  • Bachelor’s degree in a technical field such as Marketing, Business or related field (no mandatory but preferred) or,
  • Post-graduate certificate in Digital Marketing, Marketing, Business or related field preferred (no mandatory but preferred)

The job is for a Communication Specialist to support marketing objectives at a Canadian Bank location in Toronto. The role involves driving revenue growth through marketing programs, managing email campaigns, supporting loyalty campaigns, and ensuring a seamless customer experience. The candidate must have at least 3 years of relevant work experience and expertise in Agile methodology. Nice-to-have skills include being authentic, collaborative, and a strong problem solver. A Bachelor’s degree in Marketing or related field is preferred. The role is for 12 months, with a hybrid work model of 2-3 days in the office.
Title: Middle School Language Arts Teacher

Location: Denver, CO

Salary: Competitive

Job Description:
We are seeking a dedicated and passionate Middle School Language Arts Teacher to join our team. In this role, you will be responsible for creating and implementing engaging lesson plans that meet students’ individual needs and interests. You will be teaching students in grades 6-8, fostering a love of reading, writing, and critical thinking skills. The ideal candidate will have a Bachelor’s degree in Education or related field, valid teaching certification, and previous experience teaching middle school students. If you are enthusiastic about helping students succeed and building a positive and supportive classroom environment, we want to hear from you! Apply now to join our innovative and dynamic team.

Expected salary:

Job date: Sun, 14 Apr 2024 00:29:50 GMT

Email Marketing ManagerGolf Town Limited3.7Vaughan, ON Responsible for developing and executing a customized communication strategy based on data. Initiate the creative direction of the email marketing strategy… 16 days ago·More…View all Golf Town Limited jobs – Vaughan jobsSalary Search: Email Marketing Manager salaries in Vaughan, ONSee popular questions & answers about Golf Town Limited

Job Title: Email Marketing Manager

Reports To: Marketing Manager, Brand & Content

Reporting to the Brand & Content Manager, the Email Marketing Manager will lead our journey towards mass personalization via our digital marketing activities in the following channels: eMail, SMS, and Messaging Apps.

The candidate will collaborate with various cross-functional divisions at Golf Town including marketing, e-commerce, operations and merchandising groups. Crucial to this role is a project management background, a strategic lens, and the ability to develop, advise and execute the completion of creative email and SMS campaigns.

This position is responsible for executing strategic initiatives in a fast-paced, results-oriented environment and dedicated to driving email acquisition and engagement through the process of strategic planning, campaign testing and results analysis.

Description of Job Responsibilities:

  • Grow our Leaderboard audiences through a robust and ambitious acquisition strategy of our databases
  • Responsible for developing and executing a customized communication strategy based on data
  • Manage various email campaigns, including the template designs, calls-to-action, and content planning
  • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends
  • Develop documentation and road maps for processes, A/B tests in email strategy including brand and behavioral activations
  • Design and implement Golf Town’s SMS program
  • Jointly with the e-Commerce team, initiate conversational commerce through messaging apps
  • Initiate the creative direction of the email marketing strategy around a unicast approach (i.e. personalization, trigger marketing, journey builders etc.)
  • Build and automate templates, deploy dynamic content, and support the content creation workflow
  • Maintain daily contact with internal stakeholders for weekly campaigns
  • Provide reporting and post campaign analysis for all campaigns

Essential Requirements and Qualifications:

  • 3-5 years’ experience working in a similar position with email marketing
  • Bachelor’s degree or equivalent experience is required
  • Background in eCommerce and retail is ideal
  • Experience with web analytics, and knowledge of online campaign management and measurement are important for success in this role
  • Solid experience with the Salesforce Marketing Cloud platform (Formerly Exact Target)
  • Skilled at HTML / CSS and responsive web and email design.
  • Proficiency in email, web analytics and web metrics
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization
  • Excellent writer and communicator (in both the written and verbal form)

Email Marketing Manager


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Marketing Automation Email DeveloperMassive InsightsToronto, ON This includes building and executing flawless email marketing campaigns, including one-time blasts, recurring, trigger-based, and dynamic-content driven emails. 25 days ago·More…View all Massive Insights jobs – Toronto jobsSalary Search: Marketing Automation Email Developer salaries in Toronto, ON

Company Description

We are innovative data and analytics professionals who accelerate the data agenda of our clients. We make data come to life in marketing automation, algorithms, insights, and visualizations. We are a lean, fast partner alternative to other professional service consulting firms.

Job Description

We are looking for a Marketing Automation Email Developer to join our growing team. You will have a solid foundation in email marketing, campaign operations and execution. You understand that once you hit Send or Deploy, there’s no taking it back! You are geared toward process improvement and continuously strive to adapt it to the specific circumstances. Your attention to detail is second-to-none and you have the ability to see the big picture while diving deep into the weeds. Your creativity and curiosity is showcased in your ability to think differently and you have an innate knack for being innovative. You consistently think pro-actively and go the extra mile to exceed expectations. No short-cuts here, only quality.

As a Marketing Automation Email Developer, you are responsible for the creation of email templates, configuration, testing, deployment and reporting of email campaigns on behalf of our Canadian and US clients. This includes building and executing flawless email marketing campaigns, including one-time blasts, recurring, trigger-based, and dynamic-content driven emails.

  • You will actively participate in marketing automation status calls with clients and agencies
  • You will document campaign requests by understanding client business needs and translating them into requirements
  • You will code HTML emails and configure dynamic content and personalization elements within emails
  • You will support campaign operations while also supporting list generation, QA of emails and websites
  • Set up and execute campaigns tool, including:

    • List pulls/list generation/data list uploads
    • Configuring targeting/segmentation rules
    • Configuring personalization and dynamic content elements
    • Updating HTML/CSS
    • Configuring link tracking and email report tags
    • Configuring seed lists, test email sends
    • Taking accountability for end-to-end processes of client/campaign requests
  • Support GDPR/CASL/CAN-SPAM compliance and handling of Personal Identifiable Information (PII)
  • Keep abreast of the latest trends and developments in marketing automation and email deployment systems, including Salesforce Marketing Cloud, Braze and/or Eloqua
  • Take accountability for campaign performance reporting
  • Champion continuous processes development and improvement intended to optimize operational efficiency, without sacrificing quality or creativity
  • Promote adoption and adherence to new processes
  • Actively make recommendations on tools and methodology for developing processes

Qualifications

  • 3+ years’ hands on, in tool experience with marketing automation platforms (preferably Salesforce Marketing Cloud, Braze, Pardot and Eloqua); working with custom triggers, A/B testing, segmentation, dynamic content and personalization strategies
  • Deep understanding and ability to build customer journeys, nurture and drip campaigns as well as one-off, triggered, ad hoc email blasts
  • Understand and configure lead capture forms on landing pages (i.e. have knowledge of how URL parameters and cookies work)
  • Intimately understand the design of automated email campaigns
  • Ability to manage multiple client deliverables concurrently and to shift priorities and timelines as needed
  • Strong business, high detail-orientation and solid logical acumen
  • Excellent verbal and written communication skills appropriately applied to all levels of seniority
  • Understanding of HTML, CSS, .AMPscript and JavaScript
  • Advanced knowledge in SQL and Excel
  • Nice to have: Knowledge on Mobile communications (Push/SMS)

Marketing Automation Email Developer


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Internship – Jr. Marketing CoordinatorMediaTown MarketingNewmarket, ON•Remote Assist in executing digital marketing strategies and best practices for web across different industries. The Jr. Marketing Coordinator will support both our… 30+ days ago·More…View all MediaTown Marketing jobs – Newmarket jobsSalary Search: Internship – Jr. Marketing Coordinator salaries in Newmarket, ON

Newmarket, ON

As a potential member of the MediaTown team, you have a passion for digital marketing and are looking for a company that can help you grow into a professional, successful Inbound Marketer. At MediaTown, we eat, drink & sleep Inbound Marketing. During our 10+ years in the digital marketing space, we have had the pleasure to have worked with some exciting clients, on some great campaigns – If you share this passion, please read on.

MediaTown Marketing is expanding. As a boutique style Inbound Marketing & Design Firm, we are looking for someone who is energetic, organized and can confidently execute a spectrum of web development projects. The role is ideal for a graphic designer looking to grow into a well rounded marketing professional, or graduate/post-graduate, or junior professional seeking work experience while making income. The Jr. Marketing Coordinator will support both our developers and our digital marketing team with executing projects, managing scope, managing development, content as well as designing.

Although we are looking for a Jr. Marketing Coordinator, the ideal candidate will have some digital marketing experience, as well as a strong design background. We want to see examples of campaigns that you have created and run, as well as the results of those campaigns. Ideal candidates will have proven knowledge (college / university experience is acceptable) and skills in running online advertising campaigns on platforms such as Google, Bing/Yahoo, Facebook, Twitter, YouTube, LinkedIn, etc. Bonus consideration to those who can prove a proficiency at tracking these campaigns in Google Analytics, and/or other analytics tools. In addition the candidate will have expert-level experience with graphic design.


Responsibilities:

  • Communicate with multiple clients, client managers and staff across the organization to ensure projects stays up to date and produces ROI.
  • Design for web (print is a plus).
  • Work with and support our social media team with design documents as needed to support client campaigns.
  • Manage digital marketing tools including but not limited to: Email Marketing, Marketing Automation Systems, Project Management Applications, +
  • Compile actionable metrics report for marketing activities and share with teams across the business as well as present to clients.
  • Assist in executing digital marketing strategies and best practices for web across different industries
  • Assist sales staff on initial meetings with potential clients
  • Create and drive innovative initiatives and solutions to help our clients realize the best possible results for the digital campaign being delivered.


Qualifications:

  • Basic knowledge of Adobe Creative Suite: Photoshop, InDesign, &(or) Illustrator (Or equivalent).
  • Knowledge of HTML (basic understanding)
  • Proven analytical skills and strategic thinking. Demonstrated ability to develop creative / non-traditional solutions
  • Prior experience with QA, Graphics, Web Development, Project Management
  • Prior experience of implementing Marketing strategies and experience measure success of campaigns a plus
  • Excellent written and verbal communications skills. Ability to translate technology features into business benefits.
  • Self-starter, problem-solver and proven team player in a high achievement-oriented environment
  • Degree or Diploma or equivalent work experience


Nice to Haves

  • Experience working in the online industry with a proven understanding of web technologies, browser compatibilities and limitations, content and process management, and site implementation.
  • Knowledge of search engine optimization
  • Knowledge of PHP, Advanced HTML, CSS, +
  • Advanced level knowledge of social media platforms (Facebook, Twitter, Pinterest, Google+, Instagram, Yo, etc.)
  • 2-5 years of work experience in web, project management, design, product management, product marketing, or equivalent experience in the enterprise software technology industry a plus
  • This is an exciting opportunity that has great potential to lead to a leadership role. We are looking for candidates that are looking to grow and take on a leadership position as our agency grows..

If you want to work remote, that’s cool. If you want to work near others, that’s cool too. The MediaTown team can be found around the world; including Canada, The United States, as well as Asia & India. We really don’t care where you’re located, you just have to be talented! The position is full-time.

Internship – Jr. Marketing Coordinator


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newMarketing SpecialistEdsembli Inc.Toronto, ON Developing and executing digital marketing campaigns. Tracking ROI on various marketing initiatives. Supporting communications projects for various components… Today·More…View all Edsembli Inc. jobs – Toronto jobsSalary Search: Marketing Specialist salaries in Toronto, ON

The Opportunity:

Edsembli is seeking a seasoned professional to join their commercial team as a Marketing Specialist. The company is a specialized software solutions vendor that provides a cloud administrative platform for the K-12 education sector. It serves over 1.7-million students across North America, providing HR and Payroll, Finance and a Student Information System.

This role provides the opportunity to:

  • Join a small, talented and driven commercial team
  • Build a foundation for long-term career growth in a growing, entrepreneurial IT firm
  • Work in a collaborative commercial team that supports the efforts of the organization to grow the business and serve customer

Responsibilities:

As the Marketing Specialist, your role reports into the Chief Executive Officer and makes a major contribution to the company’s commercial and marketing performance by:

  • Conducting market and customer research to gather data and insight about target personas, buyer needs, and the purchasing decision processes, including key buyer roles.
  • Developing and executing digital marketing campaigns
  • Ongoing optimization of digital campaigns to accelerate volume of customer leads
  • Managing the website to maximize customer engagement
  • Supporting communications projects for various components of the marketing life cycle
  • Overseeing the content strategy to drive more traffic to the website (creating new content for our web site and social media channels including blogs, videos, display ads, virtual events, infographics etc)
  • Driving keyword analysis with an understanding of SEO techniques,
  • Tracking ROI on various marketing initiatives
  • Defining marketing strategies to assist the sales team to identify, qualify, manage, and close sales
  • Contributing to media, social, email, and other marketing efforts, working collaboratively with internal creative services team and external agencies to recommend and help develop content to support campaigns translating thought leadership messaging into a variety of formats (articles, videos, infographics) for owned channels.


Required Qualifications:

  • 5+ years’ experience, preferably in a B2B and/or SaaS environment
  • Strong writing, communication, presentation development and delivery skills.
  • Experience in copy writing and content delivery
  • Creative mind with a willingness to try new things and build new approaches and best practices.
  • Strong understanding of the technology landscape and buyer needs.
  • Self-starter with the ability to lead and influence colleagues across other departments and other business units.
  • Moderate knowledge of Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Adobe creative cloud, and Canva
  • Graphic design experience and branding an asset

Edsembli Inc will accommodate persons with disabilities in accordance with the Accessibility for Ontarians with Disabilities Act, and in accordance with the Human Rights Code. Accommodation for applicants with disabilities will be provided at each stage of the recruitment process. If you have a disability and require accommodation to complete the application form, please contact us at careers@edsembli.com. In addition, if you are invited to participate in an interview stage, please inform us if you require special accommodation at the time of your invitation for an interview.

Marketing Specialist


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Video and Media Specialist to play a key role in the creative studio by contributing and executing on a creative vision, bringing stories to life, and providing high-quality, innovative and compelling content – Vancouver, BC


Company: S.i. Systems

Location: Vancouver, BC

Job description: Our Higher Education client requires a Video and Media Specialist to join their Marketing and Communications department… of Grade 12, plus completion of a two-year diploma program in non-print media production, including digital video…

Expected salary:

Job date: Mon, 13 Sep 2021 06:59:44 GMT

Apply for the job now!

Senior Enhanced Reliability cleared IT-Project Manager (part-time) to manage the planning, executing, monitoring, controlling, and closing out phases for an web-based application project – Ottawa, ON


Company: S.i. Systems

Location: Ottawa, ON

Job description: Our valued Public Sector client is in need of a Senior Enhanced Reliability cleared IT-Project Manager to manage the…. Specialization and Skills: Project Management Project Manager – IT 8 – 10 years Priority Requirements: Please demonstrate working…

Expected salary:

Job date: Thu, 30 Sep 2021 05:16:51 GMT

Apply for the job now!

newMarketing Design CoordinatorThe Cadillac Fairview Corporation Limited3.8Toronto, ON The Marketing Design Coordinator is responsible for executing the implementation of both internal and external marketing communication assets across our… Today·More…View all The Cadillac Fairview Corporation Limited jobs – Toronto jobsSalary Search: Marketing Design Coordinator salaries in Toronto, ONSee popular questions & answers about The Cadillac Fairview Corporation Limited

Role Impact:

The Marketing Design Coordinator is responsible for executing the implementation of both internal and external marketing communication assets across our properties and national channels to support our marketing objectives with a main focus on digital design. This role reports to the Team Lead, Marketing Design.

What you will deliver:

  • Executes digital graphic design projects for (but not limited to):
    • Marketing communication across our property assets with a focus on design (animated posts, video editing, websites, social media, mobile apps, retail property screens, e-newsletters)
  • Ad hoc digital requests from other internal departments
  • Ensures timelines are met against brief requirements
  • Provide exceptional client service support through proactive solutions and timely responses to feedback and request while working to mitigate any potential issues and risks.
  • In conjunction with the Team Lead, Marketing Design, maintains project workload and manages timelines, while escalating challenges before they impact timelines
  • Works with the Team Lead, Marketing Design on all project scopes and timelines.
  • Accountable for the project management on multiple, simultaneous marketing projects with internal stakeholders, vendors and other project resources
  • Provides brand and/or digital graphic design input and coordinates the creative development of internal and external communication
  • Provide weekly status reports to Team Lead, Marketing Design

What your strengths are:

  • Ability to undertake and effectively manage projects independently.
  • Ability to work in fast paced, multi-task oriented environment.
  • Strong attention to detail and maintains quality while working autonomously.
  • Strong written and verbal communication skills.
  • External critic with a fresh eye and non-biased approach.
  • Strong organizational and prioritization skills with a focus on achieving deadlines and delivering results.
  • Reviews and constantly improves work standards, ensures best in class results.

What you need to succeed:

  • Undergraduate degree in Graphic Design Program or other post-secondary education with a professional degree from an accredited School of Graphic Design or an accredited college / CEGEP (possess DEC from a minimum 3 year program).
  • Registered Graphic Designer (RGD) in good standing – intern or greater.
  • Minimum 3 years of relevant and progressive experience in Digital Design / Graphic Design layout/web creation.
  • Demonstrate knowledge of current trends in digital marketing and design, retail design and merchandising.
  • Knowledgeable of the following programs: Adobe Suite (InDesign, Photoshop, Illustrator), Excel, Word, PowerPoint, HTML/CSS.
  • Familiar with video or motion graphics Premier, After Effects.

Why you should join us:

At Cadillac Fairview we have been transforming communities for over 50 years. We are so much more than our properties. We are building leaders at all levels. We offer the challenge of interesting work, a great organizational culture, the opportunity to collaborate with the best in the business, and support for your growth and development. We reward values-based behavior and superior results with a competitive rewards package that includes best-in-class benefits and pension. Imagine a place where you can make a difference!
At CF our everyday actions and critical business decisions are guided by our CF Values. Achieving results is naturally important for us and we achieve results through behaviours that are consistent with our CF Values.
Are you someone who believes in our values?
  • Aim Higher – we strive to exceed expectations
  • Own Your Expertise – we empower ourselves and each other
  • Collaborate Effectively – we bring the right people together to get the right results
  • Engage with Empathy – we objectively consider the needs of others
  • Embrace Change – we drive, learn from, and adapt to change
At CF you’ll join a diverse community and award-winning team where your talent and commitment to excellence are welcomed, valued and respected. We’re ready to meet you there – are you?
CF is an equal opportunity employer and is committed to creating a diverse and inclusive environment. If you need reasonable accommodation during the recruitment, assessment, and/or selection process, please notify your CF contact or email cfcareers@cadillacfairview.com.

CF currently has a vaccination policy that is a condition of employment.

Marketing Design Coordinator


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newSenior Social Media SpecialistMerrithew2.7Toronto, ON•Temporarily Remote$70,000 a yearResponsive employer Experience with social influencer marketing. Experience strategizing, building, executing and scaling social marketing programs. Temporarily due to COVID-19. Just posted·More…View all Merrithew jobs – Toronto jobsSalary Search: Senior Social Media Specialist salaries

Position Overview:

As Senior Social Media Specialist, you will be responsible for the development and implementation of social media strategies under the direction of the Senior Manager, Marketing & Communications to drive brand awareness, audience engagement and customer acquisition. Owning and executing a wide range of social media and community building initiatives, the Senior Social Media Specialist works with stakeholders across the company on cross-platform initiatives to support a consistent and cohesive brand message across all our social and community channels.

You should be that person who is one step ahead of social trends and an early adopter of new platforms. Someone who loves great content, is immersed in popular culture and is personally and professionally curious about new industries, topics and ideas. You are inspired to have an impact on a growing brand, motivated to do good work and always ready to multi-task, shift gears and roll up your sleeves to meet business priorities. You have a passion for being creative, while adding the right balance of structure and process to operate effectively at scale. This is a great next step for someone at an agency looking to go client-side with the right role.

You will create content that resonates with the intended audience, handle the day-to-day management of our social media platforms and implement social media campaigns that align and integrate with marketing strategies. You will wear many hats as you work with multiple teams to build and drive strategy, work with designers, write copy, manage social communities and analyze data for US, Canada and international markets like India, Germany and Japan.

Key Responsibilities:

Social Media Strategy Development & Execution

  • Grow our global following and the engagement of students, instructors, training centers, distributor partners and staff, as well as support sales, follower growth and engagement in US and Canadian and key international markets including Germany, India and Japan
  • Develop and operationalize a social media strategy across all platforms to match priorities and resources (Instagram, Facebook, Twitter, YouTube, LinkedIn, Pinterest)
  • Create and manage content calendars from conceptualization to execution, including developing concepts, and writing and editing meaningful, shareable content
  • Execute campaigns through audience identification, benchmarking, competitive research and platform determination
  • Develop, implement and optimize paid campaigns and improve boosting performance
  • Build the visibility of our social content with page optimization techniques
  • Monitor trends, influencers and relevant news to identify opportunities to join the social conversation and grow visibility
  • Develop and manage influencer strategy and campaigns using tools like Meltwater and Klear
  • Promote our online subscription offering, Merrithew Connect through posting, challenges, influencer marketing and ads

Content Creation

  • Ideate and outline the monthly calendar for all social media channels
  • Work with the Senior Content & Communications Specialist and Marketing Coordinators and collaborate with designers to create content that is informative, creative, appealing, on-brand and adheres to brand style guidelines and overall communication style
  • Write long- and short-form messages that attract new users and engage current users
  • Develop, seek, edit, publish and share content, including unique textual content, user generated content, pictures and video on a regular basis
  • Support distributors, resellers and education partners by showcasing their successes

Community Management

  • Create and implement strategies to maintain and expand our social community
  • Monitor social media channels to build a community of followers, handle support questions, and increase engagement
  • Identify, build, and nurture relationships within the social channel community
  • Utilize scheduling, monitoring and tracking tools to monitor mentions, respond to comments and inquiries and increase overall community engagement
  • Help convert our brand fans into loyal customers with engaging, responsive, responsible, surprising, and captivating social media interactions
  • Communicate with industry professionals and influencers to create a strong network
  • Monitor social media profiles and communicate with followers, including active engagement in key markets and responding to queries in a timely manner
  • Re-share celebrity posts and execute contests and challenges to create awareness, increase engagement and capture new leads

Social Media Reporting and KPI Tracking

  • Define, collect and analyze platform tools and analytics such as Meltwater, Sprout Social, Facebook and Instagram Insights to set goals, identify trends and optimize tactics
  • Measure the success of every social media campaign to determine whether social media ads and campaigns have achieved their objectives and how to improve those metrics
  • Prepare and present monthly reports, including insights and recommended actions

Skills and Qualifications:

  • University or College Degree in Marketing, Communications and/or a related field
  • 5+ years of professional non-internship experience in advertising, marketing, media and/or communications, with a focus on social media and community management
  • Experience at/with creative agencies with an understanding of creative development and production
  • Experience strategizing, building, executing and scaling social marketing programs
  • Highly knowledgeable about best practices related to all the major social media platforms
  • Ability to write and refine engaging social media copy
  • Strong visual eye with regard to the creation of graphics, selection of images, and video, and a familiarity with Adobe Photoshop and video editing
  • Proven ability to use data and metrics to measure impact and determine improvements
  • Comfortable presenting to senior leadership
  • Experience with social influencer marketing
  • Obsessed with social; you live on social platforms and enjoy staying up-to-date on breaking trends, memes, and viral content
  • Understanding of marketing and social media technologies – email programs, publishing/analytical tools, platforms, content management systems, HTML, Google Analytics, etc.
  • Advanced social measurement experience including use of listening, monitoring and CRM services/tools
  • Ability to work on multiple projects and strong project and time management skills with demonstrated success working under pressure, adhering to deadlines in fast-paced environments and meeting targets and objectives
  • High attention to detail with relentlessly high standards and outstanding organizational and prioritization skills
  • Excellent communication and interpersonal skills
  • Someone who is curious by nature: critically thinking about the business and marketing implications of findings
  • Fun, strategic, creative, curious, intelligent and hard-working. No arrogance.
  • An energetic, go-getter with strong work ethic and professionalism
  • Someone with an attitude that they can tackle anything thrown their way. They are excited by figuring out things they’ve never done before.
  • Self-motivated, hard-working, excited by digital possibilities
  • Excellent Excel, PowerPoint, Word and Outlook skills

Job Types: Full-time, Permanent

Salary: $70,000.00 per year

Benefits:

  • Casual dress
  • Dental care
  • Disability insurance
  • Employee stock purchase plan
  • Extended health care
  • Life insurance
  • RRSP match
  • Vision care

Schedule:

  • 8 hour shift
  • Monday to Friday

Application question(s):

  • How many years of professional non-internship experience in advertising, marketing, media and/or communications, with a focus on social media and community management?
  • Do you have experience at/with creative agencies with an understanding of creative development and production?
  • Do you have experience strategizing, building, executing and scaling social marketing programs?

Work remotely:

  • Temporarily due to COVID-19

Senior Social Media Specialist


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Paid Search Marketing SpecialistnvisionMarkham, ON The Paid Search Marketing Specialist responsible for executing & reporting on paid digital advertising campaigns for all NVISION digital marketing clients. 30+ days ago·More…View all nvision jobs – Markham jobsSalary Search: Paid Search Marketing Specialist salaries in Markham, ON

ABOUT NVISION

We are a digital marketing agency with headquarters in Markham. As a hybrid agency focusing on a full spectrum of offerings, we offer digital marketing strategy and direction, with an ability to execute digital marketing, web design, and development. We understand that a business is more than a bottom line. Through extensive experience and thorough research, we create strategies for our clients before laying down a single pixel. We’re here to change the trajectory of businesses. Our mission is to empower business owners to create an on-brand digital experience that reflects their conversion goals.

The Paid Search Marketing Specialist responsible for executing & reporting on paid digital advertising campaigns for all NVISION digital marketing clients. This includes search engines & social media channels.


RESPONSIBILITIES

  • Propose paid campaign strategies for all nvision clients & execute upon approval
  • Optimize & manage all paid digital advertising campaigns on all platforms
  • Report weekly & monthly as required on key performance indicators and campaign metrics for internal & external stakeholders
  • Work within the structure and processes of nvision while maintaining and championing all new requirements (maintain asana templates & workflows)
  • Prepare all necessary internal process documentation
  • Prepare all necessary external guides & process documentation
  • Responsible for onboarding new paid media clients
  • Responsible for execution & optimization of NVISION’s paid digital advertising strategy

ACCOUNTABILITIES

  • Accountable for the results of the paid campaigns being prepared and optimized. You are expected to report on progress and to provide context on what is being executed.
  • Internal education – accountable to effectively educate internal partners & stakeholders on new developments in paid digital advertising on all relevant platforms.

SKILLS

  • Channel champion – while you are responsible for the execution of the paid digital programs/campaigns and accountable for the results of what you execute & optimize, it is expected you stay on top of trends and cross-educate the team to ensure these channels are being leveraged both effectively & efficiently.
  • The ability to manage up
  • Adaptable/comfortable with change
  • Team player – knows when & how to collaborate
  • Time management & strong organization/prioritization skills

The Digital Marketing Specialist reports to the Digital Marketing Lead.

WHAT YOU’LL LEARN

As a part of the Digital Marketing Team at NVISION you’ll be exposed to marketing programs as they relate to various industries. You’ll see firsthand how to conceptualize, propose and then execute a campaign based on research and company analysis. You’ll also have the opportunity to work with many agency tools such as SEMRush, Ahrefs, various keyword planning tools, Hotjar, Google Analytics and more.


NVISION CULTURE

Cultural fit is very important and we’ll be looking for someone who is hungry to learn and to contribute. You’ll be given as much responsibility as you seek and the learning curve may be steep but rewarding. We provide an environment where you’ll learn new skills and we value work-life balance. Everyone at nvision embodies our core values:

  • We are all Creatives
  • Build Trust with Transparency
  • Have the Courage to Do More
  • Get Better at Getting Better
  • Have a problem? Find a solution.
  • Everyone is nvision
  • Invest in Us and We’ll Invest in You

WHY OUR TEAM LOVES WORKING HERE

  • We have a dog-friendly office with lots of furry visitors
  • We always encourage a highly collaborative environment where the best solution can come from anywhere or anyone
  • We hate micromanaging. We want to see our colleagues succeed and empower them to grow and do more.
  • We celebrate our wins on a regular basis! This includes monthly team get-togethers and lunch-and-learns.
  • We pay competitive salaries and have flexible vacation time.
  • We firmly believe that we’re all human at the end of the day and deserve to live a life outside of work. That’s why a healthy work-life balance is so important to us and we make sure to keep it that way.

Paid Search Marketing Specialist


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