Company: Sunnybrook Health Sciences Centre
Location: Toronto, ON
Expected salary: $82000 – 90000 per year
Job date: Fri, 31 Jan 2025 23:24:15 GMT
Job description: Title: Senior Officer, Digital FundraisingDepartment: MarketingReports to: Manager, Digital Marketing (Fundraising)Existing Vacancy: YesDuration: 2 yearsLocation: 2075 Bayview Ave, North York, ON M4N 3M5Sunnybrook Foundation inspires lasting support for Sunnybrook Health Sciences Centre, one of Canada’s largest and most dynamic health science centres impacting the lives of the more than 1.3 million patients it sees each year. Sunnybrook has ranked #2 in Canada, and #30 worldwide, in Newsweek’s annual World’s Best Hospitals 2024 list.Together with our donor community, Sunnybrook Foundation raises critical funds for Sunnybrook’s world class academic health sciences centre to achieve our shared vision to invent the future of health care. With ambitious goals ahead, the Foundation is committed to continuing to grow our results and impact as we help Sunnybrook to raise sights, uncover new possibilities, develop talent, and deliver exceptional care.We are one team in pursuit of a common purpose – to inspire lasting support for Sunnybrook – and we are guided by our values: Build Connectedness, Act with Integrity, Meaningful Collaboration and Strive for Excellence.Position OverviewReporting to the Manager, Digital Marketing (Fundraising), the Senior Officer, Digital Fundraising is passionate and experienced digital fundraiser. This is a 24-month contract role which supports development and implementation of fundraising strategies and tactical plans on Sunnybrook Foundation’s digital channels. The Senior Officer, Digital Fundraising possesses an innovative, results-driven mindset, and strong project management skills.This role is highly collaborative, working closely with teams throughout the organization to integrate digital fundraising initiatives. It is a critical bridge between Marketing and Fundraising.Key Duties and ResponsibilitiesAs the Senior Officer, Digital Fundraising you will:
- Deliver channel-specific fundraising strategies including development and testing plans and establishing KPIs
- Lead the development and effective implementation of digital fundraising and engagement initiatives throughout the year while utilizing Sunnybrook’s core digital platforms including Raiser’s Edge, Blackbaud Net Community, Salesforce Marketing Cloud and more
- Develop and deliver innovative solutions for cross-functional teams, to achieve organizational goals
- Develop channel-specific optimization to achieve increased engagement and donor conversion and establishing regular monitoring and reporting on donor drop-off rates per channel/campaign.
- Use CRM tools, donor database and Google Analytics, establish campaign performance metrics to help make data-driven decisions to optimize future campaigns.
- Deliver analysis and reporting of fundraising and engagement campaigns to ensure objectives, targets, return on investments and other key performance measurements are being met; implement and advise changes if not.
- Lead and contribute to content development to maximize fundraising performance across digital channels
- Serve as a digital subject matter expert in supporting digital integration to support Stewardship, Lead generation, Event and Fundraising campaigns
- Actively participate in campaign planning to ensure that our digital properties guide visitors through the marketing funnel from click to conversion
- Lead management of donation pages to support business needs.
- Manage tactical plans and execution of digital fundraising & engagement strategies from start to finish using marketing and database platforms such as Salesforce Marketing Cloud, Blackbaud Net Community Raiser’s Edge.
- Establish analytics reporting methodology and frequency for cross-channel fundraising efforts and track against KPIs and/or industry benchmarks.
- Deploy A/B testing strategies (e.g., on email, eNewsletter, website) to gain deeper understanding of effectiveness of digital marketing efforts and adapt accordingly
- Collaborate with Foundation teams including (not limited to) Marketing, Events, Community Giving teams to ensure strong alignment with the rest of the organization
Qualifications and CompetenciesBelow are qualifications and competencies we believe the successful candidate will need for this role:
- Post-secondary education in marketing or equivalent work experience
- 5 years’ experience in a digital fundraising role, with a cross-platform fundraising focus.
- Hands-on experience working with data as it pertains to fundraising and engagement campaigns.
- Experience writing and editing for digital fundraising, and engagement with a clear understanding of how to develop stories to reach various audience segments.
- Proficient with Google Analytics and Dashboards, including UTM parameter tactics for optimal cross-platform reporting and analysis.
- Proficient in managing paid digital media campaigns for social and search platforms to deliver against fundraising revenue goals
- Proficient in managing multiple agencies and internal team collaborations
- Experience with wide array of digital platforms including and not limited to Salesforce Marketing Cloud, Sprout Social, WordPress CMS, and customer CRM tools
- Comfortable working in Canva, Adobe Creative Cloud or creative apps to create/edit/adapt creative work for email and web channels
- Hands-on experience with Raiser’s Edge (or another donor database) and Salesforce Marketing Cloud is required.
- Strong project management skills, with the ability to turn complex strategies into clear and manageable work plans, timelines, and deliverables across channels.
- Working and consistently growing knowledge of HTML5, CSS, scripting and basic logical coding constructs
- Excellent written and verbal communication skills – presents ideas clearly and concisely
- Self-starter who takes initiative and thinks ahead while managing day- to-day needs
- Analytical, strategic and creative thinker, and constant learner who stays on top of digital trends and best practices
Total Rewards PackageThe hiring range for this position is $82,000-90,000. The salary will be determined based on the successful candidate’s years of experience, qualifications and competencies that are relevant to this position.We thank all applicants in advance. Only those selected for an interview will be contacted.We know that everyone’s career journey looks a bit different and experience comes in many forms. If you’re unsure whether your experience matches all of the requirements but still think this would be a great fit, we encourage you to apply.Sunnybrook Foundation values equity, diversity and inclusion within the workplace and is committed to fostering a work environment where employees can bring their whole selves to work, are valued for their diversity, and feel a sense of belonging.Sunnybrook Foundation is committed to providing accessible employment practices. If you require accommodations during any stage of the recruitment process, please advise us when submitting your application and email FoundationHR@sunnybrook.ca. If you are looking for an exciting opportunity and to build a career in an innovative and dynamic organization, submit your resume by clicking on Apply Now below.Sunnybrook Health Sciences Centre is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation for disability during any stage of the recruitment process, please indicate this in your cover letter.Sunnybrook Health Sciences Centre is strongly committed to inclusion and diversity within its community and welcomes all applicants including but not limited to: visible minorities, all religions and ethnicities, persons with disabilities, LGBTQ persons, and all others who may contribute to the further diversification of ideas.
The Sunnybrook Foundation is seeking a Senior Officer, Digital Fundraising for a 24-month contract role. The successful candidate will lead the development and implementation of digital fundraising strategies, work with various digital platforms, manage analytics reporting, and collaborate with different teams within the organization. Qualifications include experience in digital fundraising, proficiency in various digital tools, project management skills, and excellent communication. The salary range for this position is $82,000-90,000. Sunnybrook Foundation values equity, diversity, and inclusion and is committed to accessible employment practices.