Marketing Campaign ManagerIntelex Technologies3.6Toronto, ON Solid background in lead and demand generation, and full-funnel marketing – inbound marketing, search engine marketing, content marketing and analytics. 30+ days ago·More…View all Intelex Technologies jobs – Toronto jobsSalary Search: Marketing Campaign Manager salaries in Toronto, ONSee popular questions & answers about Intelex Technologies

Position Overview

We’re on a mission to eliminate death on the job by 2050. Are you ready to join an organization that is making a difference? Intelex knows how Environment/Sustainability, Health & Safety, and Quality (EHSQ) can preserve lives and protect the planet by helping our customers deliver safer, cleaner and more efficient operations using our integrated cloud-based SaaS solution. Join our team and work with purpose every day as we help to change the world for the better.

The Marketing Campaign Manager is a high impact member of the Intelex marketing team responsible for designing, implementing, and managing awareness, consideration and preference/intent demand gen initiatives to successfully drive brand engagement – generating lots of leads, and ultimately pipeline/revenue. If you are the person for this role, you have experience building integrated campaigns designed to engage prospects throughout the buyer journey from awareness to purchase by applying compelling storytelling and delivering programs that drive pipeline, pipeline, and more pipeline.

You know that marketing is about more than just quantity of leads and you take a data-driven approach to everything you do, analyze campaigns and programs every step of the way. You live for a fast-paced work environment and consistently go above and beyond to get the job done each and every time.

This role sits within the Marketing department, reporting to the Director, Demand Generation.


Responsibilities and Deliverables

  • Drive innovative programs that stand out in the B2B EHSQ (Environment/ESG, Health & Safety and Quality) marketplace with laser focus on driving quality leads that generate a steady flow into the pipeline
  • Manage multiple campaigns at once, while keeping all of your stakeholders updated and informed
  • Work hand-in-hand with sales, product marketing, digital marketing, and the content team to create alignment and gather requirements to build marketing campaign plans to support pipeline targets
  • Develop multi-channel integrated campaigns including 3rd party programs, field or virtual events, vertical programs, webinars, etc.
  • Facilitate marketing campaign prioritization in collaboration with internal stakeholders, and develop a consistent planning and campaign management process.
  • Maintain and communicate a calendar of demand generation programs to provide transparency for and create alignment with key stakeholders
  • Closely align with sales to communicate demand gen goals and tactics to measure lead quality and track marketing’s contribution to pipeline
  • Work with Product Marketing to accurately target personas, bringing the right message to market to drive brand and engagement
  • Manage day-to-day communication with extended marketing team to drive projects to completion, following up with post mortem results on an ongoing basis
  • Keep abreast of the daily pacing and performance of your campaigns and make data-driven decisions to optimize campaign effectiveness and meet expected KPIs
  • Track and scrutinize pipeline sources from your marketing campaigns from lead creation to revenue and analyze information to improve decision making
  • Improve results through continuous testing and refinement strategies
  • Track the ROI on campaigns to make informed recommendations for future initiatives/planning
  • Manage vendor / third party relationships

Organizational Alignment

  • Reports to the Director, Demand Generation

Qualifications


Skills & Work Traits


Required

  • Understanding of demand gen best practices, including mapping programs to the prospect and customer journey
  • Solid background in lead and demand generation, and full-funnel marketing – inbound marketing, search engine marketing, content marketing and analytics
  • Firm understanding of lead and demand gen tactics across marketing channels
  • Strong storytelling with exceptional writing capabilities to create compelling copy for e-mails, landing pages, and other communication vehicles
  • Thrive in a fast-paced environment with a proven ability to handle multiple projects and multiple stakeholders
  • Technical skills and understanding of the pieces that make up a successful demand gen campaigns and how that process is executed
  • Ability to manage and prioritize projects, budgets, continuously problem solve, and be highly accountable while focused on results
  • Highly organized and have a strong, yet flexible personality to keep everything on track for ongoing success
  • Team player who can think big picture but still able to focus on the details

Preferred

  • Experience in the Environmental/ESG, Health & Safety and Quality is not required but is a huge asset
  • Love data, and being driven by the numbers to do bigger and better
  • Knowledge of writing styles and content that is appropriate for both print and digital applications.
  • Self-motivated and proactive in understanding Intelex’s business needs

Technical Competencies

  • Strong expertise working with Pardot/Marketo, Salesforce, and Asana (or other similar project management tool)

Experience

  • A minimum of 5 years’ experience in demand generation /campaign marketing with solid project/campaign experience
  • Demand generation experience in cloud-based B2B enterprise software (SaaS) is preferred
  • Experience in the Environmental/ESG, Health & Safety and Quality is an asset

Education

  • Bachelor’s Degree in Marketing is preferred

Other Requirements

  • Please note that this role requires a satisfactory Criminal Background Check and Public Safety Verification

Company Overview

With more than 1,300 clients and 1.6 million users, Intelex Technologies ULC. is a global leader in environmental, health, safety and quality (EHSQ) management software. Since 1992 its scalable, web-based platform and applications have helped clients across all industries improve business performance, mitigate organization-wide risk, and ensure sustained compliance with internationally accepted standards (e.g., ISO 9001, ISO 14001, ISO 45001 and OHSAS 18001) and regulatory requirements. Intelex is one of North America’s fastest-growing tech companies who has recently been recognized as a Great Place to Work for over 7 years, Best Workplace in Technology, Best Workplace for Millennials and Canadian HR Team for fewer than 500 employees and has been recipient of Waterstone’s Most Admired Corporate Cultures award, and Deloitte’s Best Managed Companies award. For more information, visit https://www.intelex.com/careers or see what our employees are saying by following our #ProudIntelexian hashtag.

Marketing Campaign Manager


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VP of Marketing (Remote)QuesticaOakville, ON•Remote Solid grasp of best-in-class marketing principles in content marketing, customer marketing, demand generation, and product marketing. 19 days ago·More…View all Questica jobs – Oakville jobsSalary Search: VP of Marketing (Remote) salaries

VP of Marketing (Remote)
Are you a rock star marketing executive who has helped scale a SaaS company to $50M+ in ARR? Are you interested in an opportunity to build and grow a world-class marketing organization across two leading brands in the North American Govtech market? If you are, we have the perfect position for you.

eCivis and Questica are leaders in grants management and budgeting in the rapidly expanding Northern American Govtech market. eCivis and Questica are part of the GTY Technology group of companies (NASDAQ: GTYH). A GovTech100 Company. GTY is a leading provider of SaaS/Cloud solutions for the public sector. Through its six subsidiaries, GTY offers an intuitive cloud-based suite of solutions for state and local governments spanning functions in procurement, payments, grant management, budgeting, and permitting.

eCivis provides the #1 SaaS/Cloud grants management and cost allocation software solution in the state, local and tribal government marketing. eCivis is headquartered in Pasadena, California (US). Questica is the largest business unit in GTY and the recognized leader in budgeting and performance management software for government agencies, K-12 schools, universities, colleges, hospitals, healthcare facilities and non-profit organizations throughout North America. Questica is headquartered in Oakville, Ontario (Canada)

*
About the Role*
The VP of Marketing is responsible for all marketing across eCivis and Questica. The VP of marketing will hire and develop talent, develop and execute marketing strategy through a marketing team, develop and manage the marketing budget, and work with other key senior executives to meet short-and long-term growth goals.

*
Responsibilities*

  • Develop and implement a cohesive marketing plan to increase drive sales and build brand awareness
  • Set current and long-term goals for internal teams
  • Design, review and optimize the Marketing budget
  • Monitor all marketing campaigns and improve them when necessary
  • Prioritize marketing projects and allocate resources accordingly
  • Prepare regular reports and presentations on marketing metrics for the CEO
  • Conduct market analysis to identify challenges and opportunities for growth
  • Build relationships with media and stakeholders through creative PR strategies
  • Provide guidance and ideas to organize effective marketing events
  • Forecast hiring needs for the Marketing department
  • Participate in the quarterly and annual planning of the company’s objectives
  • Track competitors’ activities.

Qualifications

  • At least 15+ years of overall experience with 5+ years leading digital marketing. Prior experience working in US State and Local Govtech experience preferred.
  • Experience and examples of building, executing, and measuring a successful marketing strategy to achieve $50M+ ARR
  • Proven success in building and leading teams, creating great brands, driving revenue success and leading business transformation.
  • Solid grasp of best-in-class marketing principles in content marketing, customer marketing, demand generation, and product marketing.
  • Excellent communication skills, both written and verbal, and strong attention to detail.
  • BA/BS degree or equivalent experience. MA/MS preferred
  • Remote working experience
  • Proficient in the following tools: HubSpot, Pardot, Salesforce, Hootsuite, Airtable, Slack, MS Office Products

Skills

  • You are a team player with a ‘bias for action’ and a proactive, ‘own it, solve it’ mindset who can navigate through complex situations with limited information.
  • You possess superior soft skills and emotional intelligence enabling you to get the very best out of all those with whom you interact.
  • You are comfortable in a fast-paced, scale-up environment in which you manage multiple complex creative projects simultaneously and can adapt quickly.
  • You love taking complex marketing and operations challenges and bringing structure and consistency.
  • You are an enthusiastic, self-motivated individual who can execute in the trenches, as well as provide strategic leadership.

Benefits:

  • Mission-driven, diverse, passionate coworkers with an awesome remote team culture
  • Salary: Depends on experience and location
  • Health, dental, and vision coverage, retirement program, and time off policy will be based on the candidate’s residency – Canada or the US.
  • Fully remote organization

Travel Component: Approx. 10-20% travel within the United States and Canada may be required

*
Position Location: * This is a remote position, and requires close coordination with virtual teams across North America – Canada and US

Job Type: Full-time

Work Location: Multiple Locations

VP of Marketing (Remote)


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newManager, Growth MarketingPoints International3.6Toronto, ON Bachelor’s degree in marketing or related field. The Manager, Media Demand Generation will be responsible for all paid media buying and marketing activity on… 7 days ago·More…View all Points International jobs – Toronto jobsSalary Search: Manager, Growth Marketing salaries in Toronto, ONSee popular questions & answers about Points International

Company Description

As a trusted partner to the world’s leading loyalty programs, Points builds, powers, and grows new ways for members to get and use their favorite loyalty currency.

More than 1 billion loyalty program members touch our products through brands like Hilton, Air Canada, Lyft, British Airways, United Airlines, Air France-KLM, Chase Bank, Etihad Airways, and many more. Our team of 250+ people across 5 global offices works together to build and launch new solutions, solve complex challenges for our partners, and create a one-of-a-kind company culture.

Click here to learn more about Points!

Job Description

Points is looking for a Manager, Media Demand Generation to join our team for a permanent position in our downtown Toronto office.

The Manager, Media Demand Generation will be responsible for all paid media buying and marketing activity on multiple worldwide Travel Loyalty Partner accounts supporting Points primary products.

Reporting to Senior Manager, MDG, the person will be responsible for:

  • Prepare MDG campaign media plan and briefs, leveraging experience across Partners for optimal channel selection, targeting strategy and maximize overall effectiveness
  • Media Buying: Hands on media campaign setup across multiple digital paid media channels (including social, display, native, programmatic, video) and working with agencies (SEM, Affiliate) to ensure media is delivered on time with high quality, and campaign performance targets are met or exceeded. Use of first and third-party data and segmentation to reach desired target audiences is an important part of this function.
  • Frequent monitoring & optimization and post-campaign analysis of MDG campaign media performance to maximize campaign revenue and improve MDG campaign budget efficiency.
  • Ongoing review of additional demand generation activities and channels, plus responsibility identifying media and targeting growth opportunities across new/existing channels for Partners under management.
  • Financial Management: Responsibility for day-to-day budget and financial management activity for MDG campaigns across multiple media channels for Partners under management.
  • Ongoing communication with internal and external creative and account teams to align to larger Marketing campaign goals, and ensure creation of required media ad units and copy.

Qualifications

  • 3-4 years hands-on experience with paid digital media channel campaign buying and planning, setup, ongoing optimization, measurement & testing. Candidates should have experience with a selection of programmatic display, social, affiliate, and Search media channels.
  • Bachelor’s degree in marketing or related field.
  • Experience leveraging first and/or third-party data sets to effectively target media audiences, combined with broader media targeting sets.
  • A demonstrated ability to develop, track and improve key performance metrics, including cost-per-lead and cost-per-sale optimization with a strong focus on conversion metrics to drive increased campaign ROI.
  • Proven experience with campaign budgets, departmental/group budgets, and working with Financial/Accounting teams.
  • Strong attention to detail in overseeing complex projects and time-sensitive deliverables.

Additional Information


The health and safety of Points’ employees, guests and business partners is a very high priority. Our view that maximizing COVID-19 vaccination rates among employees is one very important strategy to lessen the hazard of COVID-19 in our physical workspace. As such, all new Pointsters are required to be fully vaccinated in accordance with their regional guidelines.

Points is an equal opportunity employer and is committed to providing an accessible recruitment process.

We welcome applications from all qualified individuals and are committed to equal employment opportunity regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request we will provide accommodation for applicants with disabilities.

All your information will be kept confidential.

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Remote Senior Digital Marketing AnalystPearson3.7Toronto, ON•Remote Experience in digital marketing focused on lead generation preferred. Maintain marketing data sources, structures and infrastructure to supports marketing… 10 days ago·More…View all Pearson jobs – Toronto jobsSalary Search: Remote Senior Digital Marketing Analyst salaries in Toronto, ONSee popular questions & answers about Pearson

Description

We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

Summary

The Sr. Digital Marketing Analyst is responsible for supporting Senior Marketing Leadership by proactively generating actionable insights, diagnosing key issues pertaining to marketing processes/campaigns/initiatives and making data-driven recommendations to support business growth. He/she will manage key analytic solutions and strategic projects to support demand generation and optimization of spend for marketing. The Sr. Digital Marketing Analyst will be dedicated to a specific set of Academic Partners and will regularly interact with cross-functional teams and key stakeholders. The ideal candidate will work cross-functionally and will be an effective storyteller, able to make sense of data and extrapolate meaningful and actionable insights.

This position requires a mix of skills including creativity, analytics, problem-solving and ability to work across cross-functional teams; the ideal candidate will showcase a strong sense of initiative, an ability to drive analysis independently and presenting findings and recommendation to a Senior audience.

General Responsibilities

  • Leverages existing/creates new datasets to proactively identify marketing insights; develops actionable recommendations as needed

  • Review existing/ongoing marketing reporting (internal and external) ensuring consistent storytelling and proper campaign management; create, maintain marketing analytics reports/dashboards/datasets as needed, ensuring adoption across organization

  • Conduct in depth ad hoc marketing analysis as identified by senior leadership

  • Support media/cultivation testing operations as needed including test plan recommendations and integrated readouts

  • Build integrated marketing capabilities to support robust marketing performance measurement including but not limited to online behavior, learner touchpoints, attribution modelling and media mix modelling.

  • Drive insights on audience segments to inform cross-channel targeting and improve marketing ROI

  • Analyzes data at learner/program/vertical/partner level to drive insights impacting marketing strategies and effectiveness

  • Effectively communicates complex ideas to internal and external clients, through compelling writing and verbal storytelling

  • Work with internal and external vendors to continuously evolve our reporting and statistical methodologies and develop creative ways of solving complex business problems

  • Ensure that measurement datasets are complete, accurate and available to support decision making.

  • Maintain marketing data sources, structures and infrastructure to supports marketing measurement and reporting.

  • Ensure marketing analytics best practices are in place, including concise decks with insights, automating KPIs into a data visualization platform, leading marketing assessment readouts, and facilitating cross functional collaboration.

  • Investigate dataflows with logic and SQL to answer business questions ad-hoc or with repeatable dashboards. Interact across multiple partners from a data perspective including data warehouse, BI, and account teams

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Qualifications

General Qualifications

  • 4- year degree from an accredited institution in Marketing, Statistics or equivalent experience

  • 3 – 5 years’ experience in Data Analysis, Statistics, and/or Data Visualization, using SQL and visualization tools platforms. Tableau or Datorama experience preferred

  • Strong foundation in analytics and problem-solving skills

  • Ability to clearly communicate with Senior Leadership through compelling PowerPoint presentations

  • Experience working in a highly collaborative, fast-paced environment with changing priorities

  • Experience in digital marketing focused on lead generation preferred

  • Ability to successfully work with multiple stakeholders with varying needs and skillsets

Primary Location : US-AZ-Chandler

Other Locations : US-IL-Elk Grove Village, CA-ON-Toronto, US-FL-Orlando

Job : Marketing

Organization : North America

Employee Status : Regular Employee

Job Type : Standard

Job Level : Manager

Shift : Day Job

Job Posting : Sep 20, 2021

Job Unposting : Ongoing

Schedule: : Full-time Regular

Req ID: 2113505

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Content Marketing ManagerCrowdRiff3.0Toronto, ON•Remote Help develop CrowdRiff’s content marketing strategy, planning content topics and types that meet our overall marketing and demand generation goals. 30+ days ago·More…View all CrowdRiff jobs – Toronto jobsSalary Search: Content Marketing Manager salaries in Toronto, ON

What’s CrowdRiff?
Great visuals tell stories that touch hearts, open minds, and even influence what we buy, eat, and do. That’s why CrowdRiff exists: to connect destinations, travellers, and locals alike with the captivating imagery that makes a real impact. As a market leader in travel and tourism technology, we help get people excited to scuba dive in Tahiti, explore Napa’s wine country, and bungee jump in Queenstown. CrowdRiff enables travel marketers to effectively tell their destination’s story by sourcing, organizing, and publishing visuals at scale.
Our team is a quirky and diverse crew that has one thing in common: our love for great visuals. Every day, we work (remotely for now) across teams, departments and even oceans to reach our goals, and delight our customers. If you’re passionate about helping people uncover the authentic stories about destinations around the world, you’re just our type.

Your Role: Content Marketing Manager
With over 800 destinations and travel brands as customers, we’ve developed a strong brand and deep knowledge of the destination marketing space. We need someone to join our marketing team and help us leverage that knowledge to attract and welcome more destinations into the CrowdRiff community.
We are looking for a creative and enthusiastic Content Marketing Manager to join the CrowdRiff Marketing Team. Your mission will be to manage our content marketing needs across the business, with a focus on building and converting our destination marketing audiences across key geographies like Europe and North America.
You will be responsible for creating high-quality content, generating brand awareness in emerging markets like Europe, and growing our blog and newsletter subscribers.
Reporting to our Content Marketing Lead, you will join the CrowdRiff Marketing Team but can also expect to work very closely with our Customer Success and Sales teams.

What You’ll Do:

    • Create content on a weekly basis to drive brand awareness, highly qualified leads, and conversion (examples include ebooks, white papers, infographics, guides, templates, etc.)
    • Help develop CrowdRiff’s content marketing strategy, planning content topics and types that meet our overall marketing and demand generation goals
    • Collaborate with the rest of the Demand Generation Team to build full-funnel and integrated marketing programs using paid, social, and SEO
    • Partner with our brand team to leverage things like Stories, short-form video, and other creative formats to drive traffic to our website and content from social media

What You’ll Bring:

    • 2-3 years of experience in a similar role
    • Comfort operating at both a strategic and tactical level – you’re equally comfortable developing campaign plans as you are executing them
    • Familiarity with common marketing applications – you know how to leverage tools like Uberflip, Google Analytics, HubSpot, and Salesforce
    • An analytical approach – you love data and use it to inform your decisions
    • A collaborative attitude – you’re excited to be working with people from across the marketing and sales organizations and recognize the importance of collaboration
    • Experience working with different format types like video, social media content, etc.

Why Crowdriff!!

    • Interesting, challenging work + a friendly, inclusive culture
    • A generous vacation policy and unique travel-focused benefits. If you like, you’ll even be able to visit our client destinations around the globe!
    • Health Benefits (medical, dental, vision)
    • Macbook Pro
    • Flexible work hours
    • Weekly internal learning activities & quarterly hack events
      • Excited yet? Here’s more about us … visit our website or check us out on Instagram.
Upon request, CrowdRiff will provide job applicants with any accommodations they may require for the interview process, candidate assessments, and all other applicable steps within the recruitment and selection process. When requested, CrowdRiff will consult with the applicant to provide suitable accommodations.

CrowdRiff is an equal opportunity employer and as such does not discriminate on the basis of race, colour, religion, sex, national origins, age, sexual orientation, disability or any other characteristic protected by applicable laws. Selection decisions are solely based on job-related factors.

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Global Marketing Specialist – Demand GenerationIntrohiveToronto, ON You must be comfortable working through many marketing channels, including but not limited to: events, email campaigns, paid social, search engine marketing,… 13 days ago·More…View all Introhive jobs – Toronto jobsSalary Search: Global Marketing Specialist – Demand Generation salaries in Toronto, ON

Meet Our Team:

Introhive is looking for a Global Marketing Specialist to join our Demand Generation team. If you’re an experienced SaaS marketer with a passion for solving company initiatives through effective campaign creation and management, we want to hear from you.

The role will report into a Senior Marketing Manager, this role will be remote working with a team spread across North America and the UK with a global purview.

What to Expect:
As Global Marketing Specialist you will meet with Introhive’s sales and marketing leadership team on a regular basis to understand current challenges and develop campaigns to solve them. In this role, you will have the unique opportunity to impact prospects and customers in every stage of the buyer journey to drive and maintain growth in revenue.

Your primary responsibility will be developing programs that generate demand from accounts that match Introhive’s ideal customer profile. Additionally, you will effectively use buyer intent data to prioritize accounts that are showing interest and build an Account Based Marketing program to convert them.

To be successful, you will effectively use the resources at your disposal to drive best in class project management. You will measure and report on your KPI’s and present campaign results and lessons learned. You will innovate new solutions to overcome underperforming campaigns and fearlessly test new strategies.

You must be comfortable working through many marketing channels, including but not limited to: events, email campaigns, paid social, search engine marketing, social media strategy, direct mail, media placement, account-based marketing, and partner co-marketing.

With you onboard, Introhive will increase brand awareness, lead generation and revenue from our targeted Enterprise and Commercial accounts

If you’re all the above plus a self-starter and a future leader, you will make an excellent fit!

What You’ll Do:

  • Develop and execute integrated marketing campaigns targeted to specific buyer profiles that build brand awareness, generate marketing qualified leads (MQLs), and qualified opportunities from accounts in Introhive’s total addressable market.
  • Create and rigorously test Account Based Marketing strategies to grow demand with Introhive’s Ideal Customer Profile (ICP) accounts. Effectively use buyer intent data to inform account prioritization for Account Based Marketing programs.
  • Create and drive the implementation of marketing plans that include an integrated approach of both online and offline tactics such as live and virtual events, paid social, email, content marketing, social media, and more.
  • Monitor and report on campaign performance across relevant KPIs, track and maintain marketing budget across campaigns, and present insights learned from each campaign.
  • Work cross-functionally across the marketing, channel and sales teams as needed to execute your programs.
  • Oversee vendor selection and contracts for event sponsorship, media placements, association memberships, and more.
  • Work closely with the sales and marketing leadership teams to align targets, messaging, channels and calls to action.

What You’ve Accomplished:

  • Bachelor’s degree in marketing, advertising, communications, or a related field
  • Knowledge of and experience with traditional and digital marketing, content marketing, and social media marketing, especially for B2B or SaaS companies
  • Experience within SaaS or B2B companies is preferred
  • 3-5 years of marketing experience
  • Experience executing successful ABM campaigns
  • Excellent communication skills including writing and presentation skills
  • Strong computer skills: G- Suite with proficiency in Excel (or Sheets) and PowerPoint (or Slides)
  • Experience using a CRM (preferably Salesforce) and a marketing automation platform (preferably HubSpot)
  • Highly organized and excellence in project management

What You Can Expect from Us:

We are an AI-powered SaaS platform designed to help organizations realize the full value of their relationships and data. We increase employee productivity and improve customer experience management.

We focus on career development and progression. People are at the core of everything we do. We are Great Place to Work®-certified in Canada and were recently named among Canada’s Best Workplaces™ for Start-Ups and for Women. We’re also a proud sponsor of Women in Sales Everywhere (WISE). Beyond this, we were awarded the 2019 and 2020 Deloitte Technology Fast 50™ and Fast 500™ Awards.

What’s In It for You:

  • An incredible group of peers and leadership to work and learn from and with
  • Personal and professional growth
  • Educational opportunities
  • 401K/RRSP matching
  • Health and Dental Coverage
  • Mental health support and coverage
  • Furry friends welcomed!

Job Type: Full-time

Work Location: Multiple Locations

Global Marketing Specialist – Demand Generation


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Dir of Marketing – Demand Generation – RemoteEventMobi5.0Toronto, ON•Remote Industry-leading digital marketing presence and demand-gen strategy with outcomes that meet/exceed marketing & business objectives. 28 days ago·More…View all EventMobi jobs – Toronto jobsSalary Search: Dir of Marketing – Demand Generation – Remote salaries in Toronto, ON

**EventMobi is a remote-first company and this is a remote position. You may reside anywhere in Canada or the US (EST time zone preferred).

About You

You love creating, planning, implementing and tracking growth strategies and programs for high volume, international and omni-channel B2B marketing (1000+ MQL a month). You are a creative techy at heart and know great marketing is half art – half science! You have a successful track record of developing and executing integrated demand generation plans and initiatives for inbound and outbound programs of all forms. You have worked as a senior member of a marketing team or within a marketing agency managing marketing automation, campaign strategy and reporting in a B2B environment. You know what it takes to drive growth in a noisy market like event management and virtual events where we compete and win amongst some of the biggest brands like Zoom, Cisco, Hopin, Cvent to name a few.

You possess advanced skills in all aspects of digital marketing including website and landing page optimization, PPC and Display Ads, Lead Capture and Nurture strategy as well as custom outbound outreach campaigns. You have a strong working knowledge of HubSpot, Adwords, Google Analytics and related Martech tools to enable the implementation of growth focused marketing initiatives. You particularly enjoy the day-to-day management of key metrics, overall marketing budget and corresponding optimization to ensure the growth initiatives meet marketing objectives and planned revenue outcomes.

As the Head of Demand Generation at EventMobi, you will directly own the teams and agency relationships managing marketing automation, website and PPC programs while overseeing the architecture of campaign design across content, events and product marketing teams. You will have a key role in ideation and execution of the global demand generation strategy while proactively interfacing with others in marketing, product and sales as required to create and deliver a growth plan to support the company’s marketing strategy and targets.


What Your Work Will Focus On

  • Create and execute annual, quarterly and monthly demand generation plans to support the overall marketing strategy and plan.
  • Develop, implement and continuously optimize all lead generation, nurture and customer acquisition campaigns.
  • Collaborate with other marketing team members, product and sales teams to generate qualified leads that convert to new business opportunities and revenue generating customers.
  • Optimize existing acquisition channels and build out new ones including paid, organic, SEO, SEM, social, digital and direct.
  • Be responsible for website messaging, management and maintenance and ensure it functions as the hub of all demand generation activity including conversion optimization.
  • Understand target market and personas to support the development of demand generation initiatives.
  • Drive strategy and performance of all digital lead generation including Adwords, Third Party sites and retargeting.
  • Work with other members of the marketing team to leverage the most effective offers, initiatives and assets to drive conversions.
  • Implement systematic A/B testing to optimize all aspects of lead generation across all channels to drive open rates and lead conversion.
  • Own and operationalize all demand generation workflow and touch points in HubSpot, ensuring accurate data flow with dashboard visibility for real-time monitoring.
  • Establish KPI’s for each demand generation channel and make data driven decisions to optimize performance and ROI.
  • Identify opportunities to improve internal work processes, incorporate new best-in-class marketing tools and approaches.
  • Create a budget and manage against the budget to drive new customer acquisition within target ranges for cost per lead and CAC.


What You Will Bring to the Team

  • 5 plus years’ of progressive experience generating demand, expanding pipeline and acquiring new logos for B2B SaaS based businesses.
  • A keen desire to be hands-on and dig deep into all aspects of the demand generation function.
  • Experience with paid and organic channels and a variety of growth tactics.
  • Expert level skills using HubSpot, Google Ads, and Google Analytics.
  • Experience designing, creating, implementing B2B websites with the purpose of optimizing high quality lead conversion for new business development.
  • Understanding of best practices in design, copy and creative for ads, and website.
  • Interest in A/B testing to optimize all aspects of the demand generation function.
  • Strong working knowledge of other related Martech tools and 3rd party platforms.
  • Results driven mindset with ability to analyze data to measure program outcomes and ROI.
  • Budget management and financial analysis skills.
  • A passion for technology and the potential for it to positively impact events of all shapes and sizes, whether virtual, hybrid or in-person.
  • Advanced process creation skillset and the interest to document accordingly.
  • Strong written and verbal communication skills.
  • Top-notch organizational skills and be adept at multitasking.
  • Bachelor’s degree in business, marketing or equivalent.


Success in This Role

  • Industry-leading digital marketing presence and demand-gen strategy with outcomes that meet/exceed marketing & business objectives.
  • MQL Growth Targets per Region (North America, UK, Germany, Pacific Asia)
  • Lead Quality and Conversions (to hit global new-business opportunity pipeline targets)
  • Delivering efficient and scalable programs at cost (Cost per MQL , Cost per Opportunity, and overall customer acquisition cost)
  • End-to-end processes implemented in HubSpot with precision workflow, data visibility and dashboards to review status of lead flow at all stages.


What You Will Get From EventMobi

  • We offer the experience of a lifetime working with a dynamic, fun, open-minded and diverse team, who are excited to show up every day with passion to make a difference and help their colleagues and customers.
  • Top of the line hardware (Macbook Pro, Noise-Canceling headset, etc)
  • Competitive compensation
  • Company Stock-Options


Remote Workspace Requirements

You have access to a quiet, comfortable, and ergonomic workspace and working environment.

You have a reliable ethernet connection of at least 30Mbps upload speed with

wired connection or reliable WiFi at home.


About EventMobi

We are witnessing how events and conferences are being reimagined online, and we are building on ten years of event technology experience to innovate one of the most customizable and engaging virtual event platforms. We are an award-winning tech startup with teams in Toronto, Berlin and Manila, with thousands of customers around the globe.

In the era of COVID-19, we are hard at work helping thousands of events pivot to virtual. EventMobi has a huge impact on the success of our customers’ events and on their attendee experience. We are on a mission to revolutionize how event planners promote, market and manage their virtual and in-person events, and how remote and on-site attendees experience conferences. We would love for you to join us and leave your mark.


Learn more about Eventmobi & our remote-first culture

We’re focused on building the most comprehensive event and conference management platform. Our mission is to help planners create incredible event experiences with technology, as we believe live events online or in-person, bring people together to enable change. We’ve already changed how 25,000+ events in 70+ countries use technology at their events, and most recently supported over 250,000+ hours of virtual events.

EventMobi is a remote-first company with a distributed global workforce. We do have local offices in Toronto, Manila and Berlin but everyone is equal and communicates the same way regardless if you work from home or from the office. We have changed our working culture to be more asynchronous, with better documentation, goal setting and collaborative technologies for remote work.

Being accountable along with effective planning and communication to deliver results per expectation, is a critical aspect of our success as a remote-first company. We offer flexible work hours in local time zones and encourage healthy work life balance. We have dedicated days and hours for live company-wide meetings and practice asynchronous modes of sharing and collaborating as much possible.

EventMobi is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment.

If you are interested in seeing EventMobi in action, check out some of the videos below. If you are really keen, sign up for one of our upcoming webinars to learn more about our software and virtual event solution:

  • EventMobi Product Tour
  • The Experience Manager Platform
  • “The Nature of Events” – a fun video showcasing the EventMobi Team
  • Top brands and organizations from around the world have used EventMobi’s event app technology to create incredible event experiences – hear directly from our customers.
  • Meet and hear from a few Mobiers here: Kate from our Events team. Phil and Wayne from our Customer Experience team

** No Recruiters Please.

Dir of Marketing – Demand Generation – Remote


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Procom – Demand Generation Manager (Marketing)

Job title: Procom – Demand Generation Manager (Marketing)

Company: Procom

Job description: Procom, Demand Generation Manager (Marketing)

The Opportunity:

Procom is seeking a Demand Generation Manager to join its in-house marketing team. In partnership with the Director of Marketing, you will set the strategy and own the execution behind innovative marketing programs and campaigns designed to generate awareness and demand for Procom across North America. Through a combination of inbound, outbound, and ABM strategies, you will be responsible for driving both pipeline and revenue. You will continuously look for effective ways to drive growth and convert customers and be a key part of a team that encourages experimentation, focuses on impact, and keeps the customer at the centre of everything we do.

The Role:

You understand the technical landscape of email marketing, generating and nurturing leads, and building relationships with clients. As the ideal candidate you have the ability to bridge the strategic work of creating a robust lead-gen program and ensuring alignment with our sales team to be on-point with our brand, thought leadership, and content marketing.

We are running at a fast-pace, but as a team and you’re never alone. Working with the Director, a Graphic Designer, Content Writer, Sales team, Client Services and agency partners, there’s an exciting opportunity here to give shape to the Marketing team and practices at Procom as it builds this function in-house for the first time in its’ 40 year history.

Job Responsibilities:

Develop and execute tactics and programs that will drive revenue, grow our pipeline, accelerate conversion, and increase the lifetime value of our client base.

Work closely with Sales in a fast-paced environment with a high level of autonomy and is comfortable with changing business priorities.

Manage the full lifecycle of an email/marketing campaign from strategic development, execution, and reporting on ROI.

Execute email marketing campaigns using a marketing automation software to attract, engage, and convert leads.

Create and execute content strategies including email messaging, newsletters, blog posts, white papers, and other content offers.

Manage the prospect database, compile email lists, purge and segment contacts, and secure email databases for future campaigns.

Manage and optimize our organic search and paid media channels including paid search, paid social, display, affiliates, and more.

Partner with various internal teams (sales, product, client services) to identify new opportunities to drive growth and gain better efficiencies

You will be responsible for crafting, executing, and optimizing our demand generation programs and ensuring a seamless handoff of leads to our sales team.

Job Requirements:

5+ years of demand generation experience in B2B marketing

Top-tier digital marketer with a proven background with CRM, marketing automation tools, and ad platforms.

Advanced experience with Google analytics and reporting tools.

Hubspot and SalesForce experience, or equivalent tools, is required

You have experience with Google Ads or paid social (esp. LinkedIn)

Experience with crafting nurture digital marketing campaigns driving new customer acquisition.

Excellent written and verbal communication skills, with experience developing written content including marketing emails, blog posts, CTA’s and other compelling content.

Ability to effectively communicate the essence of a brand while creating value for clients.

Experience across multiple digital marketing channels (SEO, display, social, email).

Analytical thinker who’s able to transform reporting and analysis into actionable insights and execution plans.

Ability to work as a team or independently depending on project requirements

Ability to plan and prioritize own work effectively to meet deadlines and achieve results

Attention to detail

Possess a “can do” mentality

Willing to take action with a “roll up your sleeves approach”.

A confident and tactful communicator

Ability to adapt to change

Legal authorization to work in Canada

Experience in recruiting, staffing and/or with Bullhorn a plus

The Company:

With over 40 years of experience in the North American market and a proven track record with our clients, Procom continues to grow year over year. Our business succeeds because we are reliable and our clients trust us, and we work hard to earn that trust by providing keen insight and a commitment to transparency. Through ongoing partnerships, we have become recognized as the market-leading source of high-performing services and solutions that transform how our clients acquire and manage the very best talent. With prestigious recognition, including being named one of Deloitte’s Best Managed Companies each year since we first qualified in 2006, we are extremely proud of what we’ve accomplished. In every aspect, we rely on the excellence of individuals to make a difference. We know that people matter, and we want to work with you!

Expected salary:

Location: Toronto, ON

Job date: Fri, 10 Sep 2021 22:51:58 GMT

Apply for the job now!

Digital Lead Generation and Operations AdvisorDell Technologies4.0Toronto, ON Exhibited track record of generating marketing based leads for sales makers. Experience in B2B digital marketing – lead generation experience preferred. 19 days ago·More…View all Dell Technologies jobs – Toronto jobsSalary Search: Digital Lead Generation and Operations Advisor salaries in Toronto, ONSee popular questions & answers about Dell Technologies

Assessing market trends, quantifying opportunities and developing marketing programs, Field Marketing at Dell Technologies is at the forefront of customer engagement. Responsible for a specific location, department or product, our teams drive marcom strategy – from making budget recommendations to defining roadmaps and informing content themes. Interacting directly with customers and utilizing third-party customer data, they provide Dell’s product marketing and messaging team with game-changing feedback. At the highest level, they develop and drive marketing policies and activities, from market research through brand management and product development to pricing.

Building product awareness. Generating demand. Driving revenue. Enhancing Dell Technologies’ brand and reputation. Our Inbound Operations team delivers all this and more. In this role, you will support Dell’s B2B demand generation efforts across multiple tactics. This position will be part of a dynamic team that works cross-functionally across many marketing functions.

Join us to do the best work of your career and make a profound social impact in our NA Inbound Generation & Operations team in Toronto, Canada and other remote Canada locations.

What you’ll achieve

As Digital Lead Generation and Operations Advisor, you will collaborate with Field and Segment Marketing to understand internal needs and priorities to support marketing execution. You will be responsible for partnering with our preferred agencies and partners to design innovative digital customer experiences that drive demand.

You will

  • Support regional leads on inbound processes, lead definitions, lead capture, SFDC usage, and routing rules to Sales

  • Manage demand gen program UX: design the customer experience, monitor form field connections between media partners and lead routing partner to ensure no errors, optimize the sales experience in SFDC

  • Build and maintain lead gen vehicle roadmap, status documentation and communication

  • Work with CRM to align on key priorities, list delivery and deadlines

  • Track performance and propose remedying actions/testing for activities falling short of KPI’s

  • Troubleshoot lead issues and escalations related to routing, sales assignment, and lead quality – provide recommendations for solutions, work with partners to improve results, and solve complex challenges

  • Support agency and program managers in complying with vendor funding requirements for content syndication assets

  • Develop Inbound Lead Gen Operations process documentation and provide ongoing support on the creation of materials for Sales enablement

Take the first step towards your dream career
Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:

Essential Requirements

  • 3+ years experience in marketing, with at least 1 year of that time working with digital lead generation campaigns

  • Experience working with various Martech common technologies such as SFDC Sales Cloud/CRM, SFDC Marketing Cloud, Integrate, and PowerBI reports

  • Strong communication skills to articulate high-level demand generation

  • Proactive, responsive, and customer-service oriented with a sense of project ownership/accountability and excitement to learn new skills

  • Working knowledge of online platforms and best practices

  • Exhibited track record of generating marketing based leads for sales makers

  • Strong analytical skills and ability to translate data into key learnings/impacts

  • Strong organizational skills and attention to detail

  • Program management experience

Desirable Requirements

  • Bachelor’s degree

  • Experience in B2B digital marketing – lead generation experience preferred

Here’s our story; now tell us yours

Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We’re proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.

What’s most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life – while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.

We started with computers, but we didn’t stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what’s next in technology, starting today.

You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here.
Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Equal Employment Opportunity Policy here.

Dell Canada Inc. (“Dell”) is committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve, and creating an environment where every employee has the opportunity to reach her/his potential. We welcome applications from: women, Aboriginal persons, persons with disabilities, ethnic minorities, visible minorities, and others who may contribute to diversification. As part of our commitment to accessibility for all persons with disabilities, Dell will, upon the request of the applicant, provide accommodation during the recruitment process to ensure equal access to applicants with disabilities. If you are selected for an interview and you need accommodation, please contact your recruiter. We welcome applications from: women, Aboriginal persons, persons with disabilities, ethnic minorities, visible minorities, and others who may contribute to diversification.

Digital Lead Generation and Operations Advisor


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Digital Growth Marketing ManagerThe Successful InvestorNorth York, ON Keep abreast of PPC and digital marketing trends. Work with manager to build digital marketing strategies for additional lead generation marking support for… 9 days ago·More…View all The Successful Investor jobs – North York jobsSalary Search: Digital Growth Marketing Manager salariesSee popular questions & answers about The Successful Investor

DIGITAL GROWTH MARKETING MANAGER, THE SUCCESSFUL INVESTOR INC.


We pride ourselves on helping investors thrive in a world of opportunities. We’re no less committed to giving our team members the training and support they need to do the same.

This is your opportunity to join our team in a new position as our Digital Growth Marketing Manager. Our business model is one of a kind in North America and a primary reason behind our decades of success – come work where digital marketing plays a key role in our efforts to effectively reach Canadian investors.

The Successful Investor Inc. publishes highly regarded investor newsletters read by thousands of people across Canada, while our affiliate company operates a wealth management firm for investors who’ve entrusted us to manage $800 million in assets.

We have been in business for over 25 years. We are growing handsomely and in need of more good people. We are looking for a top-notch marketer who relishes working with a team focused on providing our customers and clients with more financial freedom and investment security. Together we help Canadians to do more with their money and that gets us out of bed every day.

Success in this role will hinge on the ability to improve the effectiveness of our PPC and lead generation campaigns, in growing the business cost effectively, and in developing the proficiency of our testing efforts to produce better business results.

Are you looking for a role that includes PPC and other acquisition marketing responsibilities?

Are you passionate about PPC and the challenge of testing ideas to find ways to improve the results of your efforts?


Do you seek a position that presents the opportunity to make a significant and visible contribution to the company’s success?

If you answered yes to these questions and you have the experience and skills outlined below, we would love to hear from you.


RESPONSIBILITIES:

The primary purpose of this role will be to focus on generating new customers and leads through paid advertising and digital marketing, as well as assist in managing and improving our testing programs.

PPC (60%)

  • Manage and build on our current PPC free email acquisition campaigns, and expand into paid subscriber acquisition and wealth management lead generation.
  • Launch and optimize our PPC campaigns on search platforms (e.g., Google AdWords, Microsoft, Facebook) to ensure their success and to identify opportunities to scale.
  • Perform weekly PPC tasks, such as keyword research, negative keyword mining, bid adjustments, and writing attractive and concise copy for adverts.
  • Landing page split-tests and optimization.
  • Technical setup of tracking scripts and conversion event codes.
  • Recommend new strategies based on data and testing.
  • Track KPIs to assess performance, pinpoint issues and improve ROI.
  • Help create weekly and monthly reports for management (e.g., dashboards).
  • Keep abreast of PPC and digital marketing trends.

Lead Generation (30%)

  • Work with manager to build digital marketing strategies for additional lead generation marking support for wealth management – email and website.
  • Create and implement testing opportunities to showcase value and bring new leads into the sales funnel.
  • Dive into business performance data to understand what’s working (and not working) and make necessary adjustments.
  • Present findings and make recommendations based on your analytics.

Testing Program Management (10%)

  • Coordinate our testing & optimization program to empower marketing with data driven insights.
  • Collaborate with your marketing colleagues to drive continuous improvements in the testing program, including implementing industry best practices in methodologies, technologies, and automation.
  • Act as primary testing & optimization subject matter expert. Maintain a testing backlog, coordinate execution of key tests across the organization.
  • Create a testing knowledge base by recording successes, failures and trends accumulated across tests, and effectively communicate these learnings and insights.


QUALIFICATIONS AND EXPERIENCE:

Required:

  • BSc/BA in Marketing, Digital Media, or a related field.
  • 3+ years’ experience managing PPC campaigns across all platforms.
  • Proven track record of exceptional PPC results.
  • Advanced Google Analytics certification. Google Ads certified.
  • Experience with digital reporting, tagging, tracking and analytics, including Google Analytics and Google Tag Manager.
  • Experience with conversion optimization, UX design, and email and website marketing.
  • Passion for testing marketing efforts.
  • Experience in data analysis and reporting.
  • Moderate to advanced Excel experience (pivot tables, graphs, etc.).


OTHER SKILLS/TALENTS REQUIRED:

  • Excellent communication skills – both written and verbal.
  • Analytical thinking with strong math skills.
  • Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization.
  • An eye for good design and ability to create ad concepts quickly leveraging basic design thinking.
  • Results driven.
  • Responsible and hard-working.
  • Strong organizational skills and attention to detail.


TO APPLY:

Please submit your cover letter and resume, including your salary expectations as well as all other relevant experience/qualifications. We thank all candidates in advance for their interest in this position and our company, but only those selected for an interview will be contacted.


The Successful Investor Inc. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Digital Growth Marketing Manager


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