Growth Marketing Manager – RBC Ventures (Dr.Bill)

Job title: Growth Marketing Manager – RBC Ventures (Dr.Bill)

Company: Royal Bank of Canada

Job description: RBC Ventures is a new kind of business – one that marries the strength of one of the world’s most trusted and successful financial institutions with a mission to reimagine the role we play in people’s lives – to move RBC ‘beyond banking’. We’re building a world-class organization focused on designing exceptional experiences, exploring new business models and creating exponential value. In 2020, we were named by Fast Company as one of the 100 Best Workplaces for Innovators and we’re looking for team members with the curiosity to explore, the capabilities to build and capacity to help us deliver our mission

About Dr.Bill

We’re a distributed team who are working to make medical billing easy for Canadian physicians. As a team we value sincerity, openness, self-improvement, and personal wellness.Part of RBC Ventures, a subsidiary of RBC focused on innovation, working at Dr. Bill combines the flexibility and energy of an early-stage business with the stability of one of the world’s most successful financial companies.

What is the Opportunity?

At Dr. Bill, we are committed to empowering physicians with solutions that enable them to spend more time caring for their patients, and less time on administration and billing.As Growth Marketing Manager you will play an integral role in building and executing our lead generation strategy to build awareness and drive conversion with Canada physicians. To succeed in the role, you’ll need to be a striving thinker; never satisfied with the status-quo and constantly measuring performance to bring forward insight-based recommendations that iteratively evolve our growth strategy. You’ll also need to be able to effectively zoom in and zoom out as you pivot between the big picture and the details as you get things done. Most importantly, you’ll have a passion for helping us reach more physicians and deepen our connection with them. At Dr. Bill, we go above and beyond for our customers. We are seeking a team member who is eager to make an impact and contribute to our core values.

What will you do?

  • Lead our demand generation function, including developing and executing strategic campaigns to achieve our KPI’s at every stage in the marketing funnel.
  • Own performance reporting and campaign measurement. Working with your analytical partners you’ll set-up campaign tracking, measure results, and communicate marketing performance to the broader Dr. Bill organization.
  • Set up, execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI across all marketing channels (SEM, Paid Media, Email, etc).
  • Liaise with and manage relationships with internal and external stakeholders for marketing campaign execution, as necessary.
  • Actively share information, insights and implications across Marketing and Business partner teams to ensure timely discussion and resolution.
  • Continually seek out new opportunities to improve & increase campaign performance.

What do you need to succeed?

Must-have

  • 5+ years of marketing/demand generation experience with emphasis on digital, social, SEM, and email marketing.
  • Post-secondary education in marketing or another related field.
  • Experience building and executing email campaigns and managing a customer workflow and database. In-depth HubSpot experience is preferred.
  • Strong understanding of digital paid media and best practices to deliver marketing objectives.
  • Experience with appropriate SaaS tools (Google Analytics, Intercom, Asana, Confluence, etc.).
  • Experience analyzing/reporting data using tools such as Amplitude/Mixpanel, Chartio/Metabase/Tableau, and Google Analytics.
  • Strong ability to work in a collaborative, supportive way across the organization but also comfortable working independently and without structure to achieve results.

Diversity & Inclusion Commitments

RBC is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans status, Aboriginal/Native American status or any other legally-protected factors. Disability-related accommodations during the application process are available upon request.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

  • A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
  • Leaders who support your development through coaching and managing opportunities
  • Ability to make a difference and lasting impact
  • Work in a dynamic, collaborative, progressive, and high-performing team
  • A world-class training program in financial services
  • Flexible work/life balance options
  • Opportunities to do challenging work

RBC Ventures

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JOB SUMMARY
City: Toronto
Address: Remote
Work Hours/Week: 37.5
Work Environment: Your Home Office
Employment Type: Permanent
Career Level: Experienced Hire/Professional
Pay Type: Salary + Variable Bonus
Required Travel (%): 0-25
Exempt/Non-Exempt: N/A
People Manager: No
Application Deadline: 09/17/2021
Platform: Strategy
Req ID: 406657
Ad Code(s): RBC Ventures

Expected salary:

Location: Toronto, ON

Job date: Sat, 04 Sep 2021 07:33:02 GMT

Apply for the job now!

Growth Marketing Analyst

Job title: Growth Marketing Analyst

Company: Later

Job description: What started as the result of a hackathon in 2014 is now the world’s #1 Instagram marketing platform. Later was built on the idea that social media management should be easy, quick, and affordable. Our mission is to help small businesses and entrepreneurs create and grow their businesses online. Six years and millions of users later, we’re still going strong.

We’re looking for people who can help us build something great for our customers—from content writers, designers to developers. So if you’re the kind of person who really cares about making something meaningful, then keep reading.

Our Values

Our core cultural values are manifested in our practices and processes every day. We highly value transparency and fairness in everything we do. We look for people who like to move quickly, are ambitious yet humble and have a great sense of humour. If you have a mischievous spark of fun, that’s even better.

What you will be doing

We are looking for a skilled Growth Marketing Analyst to regularly uncover valuable insights about our customers and their journey. You will make data driven recommendations in regards to optimizing the inbound journey to site and experience once they land on Later.com. You are a marketer at heart and have a passion for both the art & science of the practice. You thoroughly enjoy digging deep into data, creating reports and transforming that data into action yet consumable stories for other stakeholders across the business.

The Growth Marketing Analyst will play a key role within the Demand Generation team working closely with their counterparts within the paid acquisition, web, SEO and email marketing groups. You will be assisting your team in optimizing results across the entire acquisition funnel utilizing a test and learn approach. Ultimately, you will be responsible for ensuring a seamless experience for prospects and existing customers on both web and mobile properties.

Responsibilities

  • Responsible for collecting, cleaning, maintaining data integrity and security for business data
  • Provide data analysis and insights across web (traffic, visitor behaviour, site performance), Performance Marketing (CAC, LTV, ROAS), A/B tests, SEO (Organic traffic, conversions) and other initiatives
  • Establish a cadence and reporting structure to share insights and recommendations with the Demand Generation team and broader Marketing team
  • Own tracking management, guidance and implementation when required
  • Work with channel leads to define the most effective KPIs to track and optimize
  • Analyze current attribution model and support in integrating the appropriate model for Later
  • Perform in-depth data analysis to identify gaps throughout the digital customer experience and interpret findings within our user base to drive stronger growth and retention
  • Work with web & engineering teams to establish best practices for testing and web analytics solutions
  • Produce reports and dashboards for the Management team.
  • Assemble and maintain dashboards that will allow teams to visualize data for both scheduled and ad-hoc reporting, automating where possible
  • Be the owner and champion of all marketing analytics tools
  • Use internal data to better understand customer behaviour within the business funnel, from acquisition, through retention to monetization

What we are looking for

  • At least 4+ years of post-collegiate in a quantitative field in technology, subscription services, or equivalent post-graduate experience
  • B.S. in economics, decision science, statistics, engineering, applied math, operations research, or a related quantitative field
  • In-depth knowledge of web analytics – Google Analytics and Google Tag Manager
  • Experience working with relational databases and SQL query languages
  • Experience working with cross-functional teams in a fast-paced environment
  • Significant experience with Excel
  • Ability to communicate the results of your analyses clearly to both technical and non-technical stakeholders
  • Experience managing and implementing new attribution models
  • Critical thinker and problem-solving skills
  • Team player
  • Great interpersonal and communication skills
  • Good time-management skills

Nice to haves

  • Experience in a SaaS environment
  • Experience with Mixpanel and/or Amplitude
  • Strong coding ability in R and/or Python (tidyverse, pandas, RShiny), proficient with Microsoft Excel.

Culture/Benefits

  • We are passionate about learning and development, providing opportunities through lunch and learns, training and workshops. We also provide each employee with a $3000 per year Education & Conference budget.
  • We provide our employees with a monthly Wellness Spending Account, to help cover costs related to fitness equipment, personal training, gym memberships or health and wellness practitioners.
  • We provide our team with a generous technology bonus and provide the tools you need to succeed in your role.
  • We offer a comprehensive benefits package including health, dental, vision, and an Employee and Family Assistance Program to support the wellbeing of you and your family.
  • We offer flexible working hours & schedules so you can work around school and home commitments.
  • We offer parental leave top-ups, family forming support and a life-transitions program to ensure you and your family are well supported when returning to work
  • We provide a variety of workshops, meditation and yoga at our monthly Wellness Wednesday events to help our team perform at their best.
  • All departments have quarterly department team building activities
  • We fly all employees in or out to join us at our fun filled annual company retreat.
  • Later values diversity of thought; we are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, national origin, disability, or age.

Working Locations

Later is proudly founded and based in Vancouver. Employees can work in our Vancouver headquarters starting January 2022, or work remotely from one of our hub city locations, Toronto or London UK. We post our positions in the hub location that we are looking to hire for that role.

This is the best place to submit your application.

Expected salary:

Location: Toronto, ON

Job date: Sat, 04 Sep 2021 22:35:57 GMT

Apply for the job now!

Growth Marketing Analyst

Job title: Growth Marketing Analyst

Company: Later

Job description: Job Description:

What started as the result of a hackathon in 2014 is now the world’s #1 Instagram marketing platform. Later was built on the idea that social media management should be easy, quick, and affordable. Our mission is to help small businesses and entrepreneurs create and grow their businesses online. Six years and millions of users later, we’re still going strong.

We’re looking for people who can help us build something great for our customers-from content writers, designers to developers. So if you’re the kind of person who really cares about making something meaningful, then keep reading.

Our Values

Our core cultural values are manifested in our practices and processes every day. We highly value transparency and fairness in everything we do. We look for people who like to move quickly, are ambitious yet humble and have a great sense of humour. If you have a mischievous spark of fun, that’s even better.

What you will be doing

We are looking for a skilled Growth Marketing Analyst to regularly uncover valuable insights about our customers and their journey. You will make data driven recommendations in regards to optimizing the inbound journey to site and experience once they land on Later.com. You are a marketer at heart and have a passion for both the art & science of the practice. You thoroughly enjoy digging deep into data, creating reports and transforming that data into action yet consumable stories for other stakeholders across the business.

The Growth Marketing Analyst will play a key role within the Demand Generation team working closely with their counterparts within the paid acquisition, web, SEO and email marketing groups. You will be assisting your team in optimizing results across the entire acquisition funnel utilizing a test and learn approach. Ultimately, you will be responsible for ensuring a seamless experience for prospects and existing customers on both web and mobile properties.

Responsibilities

  • Responsible for collecting, cleaning, maintaining data integrity and security for business data
  • Provide data analysis and insights across web (traffic, visitor behaviour, site performance), Performance Marketing (CAC, LTV, ROAS), A/B tests, SEO (Organic traffic, conversions) and other initiatives
  • Establish a cadence and reporting structure to share insights and recommendations with the Demand Generation team and broader Marketing team
  • Own tracking management, guidance and implementation when required
  • Work with channel leads to define the most effective KPIs to track and optimize
  • Analyze current attribution model and support in integrating the appropriate model for Later
  • Perform in-depth data analysis to identify gaps throughout the digital customer experience and interpret findings within our user base to drive stronger growth and retention
  • Work with web & engineering teams to establish best practices for testing and web analytics solutions
  • Produce reports and dashboards for the Management team.
  • Assemble and maintain dashboards that will allow teams to visualize data for both scheduled and ad-hoc reporting, automating where possible
  • Be the owner and champion of all marketing analytics tools
  • Use internal data to better understand customer behaviour within the business funnel, from acquisition, through retention to monetization

What we are looking for

  • At least 4+ years of post-collegiate in a quantitative field in technology, subscription services, or equivalent post-graduate experience
  • B.S. in economics, decision science, statistics, engineering, applied math, operations research, or a related quantitative field
  • In-depth knowledge of web analytics – Google Analytics and Google Tag Manager
  • Experience working with relational databases and SQL query languages
  • Experience working with cross-functional teams in a fast-paced environment
  • Significant experience with Excel
  • Ability to communicate the results of your analyses clearly to both technical and non-technical stakeholders
  • Experience managing and implementing new attribution models
  • Critical thinker and problem-solving skills
  • Team player
  • Great interpersonal and communication skills
  • Good time-management skills

Nice to haves

  • Experience in a SaaS environment
  • Experience with Mixpanel and/or Amplitude
  • Strong coding ability in R and/or Python (tidyverse, pandas, RShiny), proficient with Microsoft Excel.

Culture/Benefits

  • We are passionate about learning and development, providing opportunities through lunch and learns, training and workshops. We also provide each employee with a $3000 per year Education & Conference budget.
  • We provide our employees with a monthly Wellness Spending Account, to help cover costs related to fitness equipment, personal training, gym memberships or health and wellness practitioners.
  • We provide our team with a generous technology bonus and provide the tools you need to succeed in your role.
  • We offer a comprehensive benefits package including health, dental, vision, and an Employee and Family Assistance Program to support the wellbeing of you and your family.
  • We offer flexible working hours & schedules so you can work around school and home commitments.
  • We offer parental leave top-ups, family forming support and a life-transitions program to ensure you and your family are well supported when returning to work
  • We provide a variety of workshops, meditation and yoga at our monthly Wellness Wednesday events to help our team perform at their best.
  • All departments have quarterly department team building activities
  • We fly all employees in or out to join us at our fun filled annual company retreat.
  • Later values diversity of thought; we are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, national origin, disability, or age.

Working Locations

Later is proudly founded and based in Vancouver. Employees can work in our Vancouver headquarters starting January 2022, or work remotely from one of our hub city locations, Toronto or London UK. We post our positions in the hub location that we are looking to hire for that role.

This is the best place to submit your application.

Expected salary:

Location: Toronto, ON

Job date: Sun, 05 Sep 2021 04:23:06 GMT

Apply for the job now!

Business Growth Marketing Manager

Job title: Business Growth Marketing Manager

Company: PayBright

Job description: Our team builds world-class marketing that communicates the value of PayBright’s product suite to retailers. We implement creative marketing solutions to expand the awareness, consideration, and adoption of PayBright. Our goal is to help merchants expand their user base by offering shoppers a different way to pay.

The Business Growth Marketing Manager will lead our Merchant Growth strategy, campaign development and execution. They will develop the overarching strategy for B2B for PayBright that will include paid media campaigns to support merchant growth goals. They will translate our value propositions into meaningful marketing plans that reach our target audiences at scale.

This is an exciting opportunity for someone who thrives in a fast-paced, mission-driven organization! The ideal candidate will work hand-in-hand with a small team, focused on crafting marketing programs to drive top-of-funnel growth – including SEM, paid social, email marketing, and display. This candidate should also have excellent organizational and interpersonal skills to execute campaigns successfully.

This manager will work closely with the core Marketing team as well as the Sales team to nurture prospects in the funnel. They will collaborate with the creative team to develop campaign assets. They will coordinate with the analytics and engineering teams to ensure all marketing programs have appropriate tracking and attribution, and frequently report out campaign performance with cross-functional partners and leadership.

What You’ll Do

  • Develop and execute the multi-channel paid media program strategy to support our merchant acquisition goals across various segments
  • Utilize data and emerging trends to identify new channel and campaign opportunities
  • Be a hands-on manager of paid campaigns, including setting up accounts, creating campaigns from scratch, A/B testing, optimizing assets and targeting, and delivering performance reports
  • Collaborate with our Content and Design teams for campaign assets – including ad copy, images, video, content, and landing pages
  • Collaborate with the analytics team to define critical metrics and develop campaign performance dashboards.
  • Share campaign performance and make recommendations for campaign improvements
  • Ensure all digital marketing activities are tagged and tracked appropriately

What We Look For

  • 7+ years of B2B marketing experience focused on inbound marketing, demand generation, paid media, and/or account-based marketing
  • BA/BS degree OR equivalent work experience
  • Hands-on experience working with major self-service ad platforms including Google Ads, LinkedIn, and Facebook
  • Consistent track record of scaling top-of-funnel demand generation programs
  • 1-2 years of ABM or lifecycle marketing experience with knowledge of Pardot is a plus
  • Some content marketing and marketing automation knowledge
  • Strong analytical, written, and verbal communication skills, especially cross-functionally
  • Strong quantitative focus, including experience in marketing metrics. Familiar with or able to learn a variety of business application systems quickly
  • A team collaborator who isn’t afraid to roll up their sleeves, and a strategic problem-solver who can see beyond the day-to-day grind to help reach marketing and sales goals
  • Ability to be both strategic and maintain an eye for tactical detail

Location – Remote Ontario

#LI-Remote

Expected salary:

Location: Toronto, ON

Job date: Sat, 11 Sep 2021 01:45:36 GMT

Apply for the job now!

Chief Content OfficerPink Triangle Press4.0Toronto, ON•Temporarily Remote$160,000 – $180,000 a year Working with Business Development and Growth, drive content enhancements to existing products and services based on customer and market insight and provide… 21 days ago·More…View all Pink Triangle Press jobs – Toronto jobsSalary Search: Chief Content Officer salaries in Toronto, ON

“If it weren’t for Xtra and The Body Politic (former Pink Triangle magazine) we wouldn’t be where we are now: full legal equality, far greater acceptance and awareness of queer people, and a younger generation for whom homophobia is not the default position.” – Matthew Hays, Globe and Mail, 2015

THE ORGANIZATION
Founded in 1971 to advance the struggle for sexual liberation, we are Pink Triangle Press (PTP), Canada’s leading LGBTQ2S+ media organization. We were founded on the belief that storytelling and sharing experiences is a powerful tool for liberation. We believe that media created by, for and about LGBTQ2S+ communities is critical to their ability to thrive. We seek to amplify the work of activists, creators, thinkers, change makers and caregivers.
As a mission-guided community organization without shareholders, we earn our revenues in the marketplace. Our three main areas of focus are on award-winning journalism, online dating services, and engaging TV & Video productions. We publish Xtramagazine.com, and we also operate the gay adult dating website Squirt.org, the Gay dating app Guy Spy and have produced a number of television projects, including the travel show Bump! and The Gayest Show Ever.
In 2021, Pink Triangle Press will celebrate its 50th anniversary. We are proud to be one of the longest-publishing LGBTQ2S+ media groups in the world. We aim to inspire our communities to pursue a future where everyone is free to celebrate who they are.

THE POSITION
This is a unique opportunity in a dynamic digital media organization serving our growing and highly valued community. The Chief Content Officer (CCO) leads the vision and strategic planning for all content throughout our company. The CCO ensures this content advances our mission, meets our high standards, builds and deepens audience relationships, and drives revenue. As a key partner on the Senior Leadership Team, the CCO helps further institutionalize a culture of accountability, collaboration and excellence.

RESPONSIBILITIES

Content Strategy
  • Lead in setting the vision, voice, and strategy for all content and content-driven product development across platforms and formats that is audience-centric, data-informed, and competitive in today’s fast-changing media and business landscape.
  • Help identify and create new franchises that appropriately expand how people think of the organization and brands, and that support our strategic objectives.
  • Working with Business Development and Growth, drive content enhancements to existing products and services based on customer and market insight and provide input into new-product development.
  • Work with Business Development and Growth to identify new opportunities and leverage brands and communities to influence and grow one another.
  • Stay abreast of innovations in the content and media world, including the evolution of communication/delivery platforms.
  • Help inform decisions on new digital content management systems to provide best-in-class distribution tools and platforms.
  • Identify unmet needs, competitive advantages and differentiators to build content that is unique and resonates with our audiences.

Content Production
Meet strategic objectives and fulfill our mission and spirit by leading dynamic teams of digital/video journalists and producers to create engaging, world-class content that attracts, grows, and retains audiences.
Choose the best media for a particular project. Pivot gracefully between text, video, audio, etc.
Build and develop teams who:
  • Publish multi-faceted digital media and content, including through the mediums of text, video, audio, infographics, etc.
  • Demonstrate impact and generate earned media responses – awards, online mentions, re-posts, shares, reviews, recommendations or content picked up by other media or third parties.
  • Develop and uphold content standards (e.g. libel, fairness, ethics, and accuracy, etc.)
  • Develop content voices (e.g. style guide, pillars, formats, strategies, etc.)
  • Ensure alignment between the editorial content and business development content departments.
  • Enforce industry-standard production values to deliver quality content to specifications.

Engagement & Growth
  • Produce all types of content, including Journalism, Business and Corporate.
  • Work with our Growth team to identify and record KPIs, and use them to manage activities to ensure consistency in engagement and impact.
  • Collaborate with Engagement and Growth to solicit and respond to feedback and employ analytics to improve engagement by producing content that resonates with our audiences and builds loyalty.
  • Develop partnerships with kindred content producers and partners to expand our reach to chosen audiences and communities.
  • Choose creators and partners wisely and enable their talent and creativity.

Leadership & Management
As a key member of the executive team that helps set our strategic direction, the CCO will collaborate at a high level across our organization to help drive product innovation, audience engagement, revenue, ensure superior content design and distribution, and evaluate business propositions to ensure an overall view is taken of opportunities and challenges.
Work strategically with Growth and Business Development to identify areas where we can monetize our content.
  • Develop an annual plan to project our voice and content to reach and engage with identified audiences.
  • Develop partnerships and joint projects with appropriate organizations.
  • Develop activities to maximize audience and customer input into content discussions where appropriate.
  • Build and leverage an inclusive culture which values diversity of experience and opinion, recognizing that this is foundational to creativity, innovation, and our future success.
  • Manage performance of subordinates: make hiring, termination, promotion, development, and compensation decisions within an established framework.
  • Delegate authority within established internal controls.

Qualifications

  • Minimum 10 to 15 years as a respected leader in multichannel content creation (publishing, broadcast, journalism, marketing, etc.). with increasing levels of success and responsibility, including 6 years or more of experience at management levels.
  • Significant record of accomplishment in media leadership, particularly across the digital space.
  • Deep knowledge of LGBTQ2+ communities and their histories, tastes and needs.
  • Possesses and maintains comprehensive knowledge of the regulatory and governance requirements and political environment in which we operate.
  • Skill at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics.
  • Experience in and knowledge of print or broadcast journalism with a “nose” for the story. Strong news-storytelling and journalism background and proven success in developing content for multiple platforms.
  • Experience with creating compelling messages for different target demographics.
  • Proven track record combining journalism and information resources with multi-platform strategies to support revenue objectives.
  • Constantly expands both internal and external networks, tapping into expertise that helps us increase awareness of the organization, opens up possibilities, expands our influence, and presents opportunities for partners and alliances that will grow and model our business.
  • Understands digital audience behaviour and psychology and how to successfully translate into loyalty-building content and products.
  • Audience development and subscription strategies experience a plus.
  • Must be adept at identifying and responding to changing media trends and emerging communication/distribution technologies, with a clear vision of the ways these media can be used for audience development and revenue growth.
  • Understands digital audience behaviour and devises content to grow audiences and build audience loyalty.
  • Ability to source beneficial partners, to build relationships and to devise projects that advance our goals, amplify our reach and provide a win-win opportunity.
  • Adept at cultivating content partnerships, including co-productions, licensing, broadcasters and distributors.
  • A track record of success in developing and launching innovative projects or editorial products.
  • Strong editorial judgment and knowledge of ethics, practices and standards, with an understanding of copyright, libel and obscenity laws.
  • Multimedia and digital publishing experience; understands and abides by creative and professional standards of various media and legal, regulatory practices.
  • Research and analytics: A sophisticated appreciation for analytics, metrics, and how audience and customer data can inform content decisions.
  • Fluency in web analytics tools, social media marketing applications, and leading social media monitoring platforms.
  • Familiarity with the application of metrics and other data to support wise decision-making, drive results, and increase transparency and accountability.
  • Ability to prepare and evaluate concise business cases for projects.
  • Familiarity with principles of marketing (and the ability to adapt or ignore them as dictated by data).
  • Solid experience leading content managers, production and post-production, and newsrooms.
  • Ability to successfully execute operational and transformational change management.
  • Comfortable with acting as our company spokesperson and advocate via media appearances, interviews, trade shows, etc.
  • Proven effective leadership in areas of team building, collaboration, transparency, and engagement. Experience in leading different types of teams effectively, overcoming hurdles, inspiring confidence, and creating trust.
  • Ability to communicate with and motivate staff members, other colleagues, and external audiences.
  • Possesses industry-standard production values and proven ability to lead teams to deliver in a deadline-driven environment, on time and on budget.
  • Demonstrate financial acumen, business comprehension, governance, and engage in best practices.
  • High level of ethics and integrity and ensure confidentiality of highly sensitive material.
  • Bachelor’s degree in English, Journalism, Public Relations or related communications field, or equivalent training and experience. MBA in Marketing is a plus.

Attributes

  • A clear appreciation of our mission and a readiness to enthusiastically advance our work, demonstrating sex-positivity and nurturing connections with LGBTQ+ communities.
  • A commitment to meeting expectations of our audiences, partners, and communities.
  • An ambitious creator who wants to have impact, “make their mark” on the world, expand our influence, and grow audiences.
  • Enterprise-level strategic thinker with an entrepreneurial mindset. Grasps complexity and strategizes broadly.
  • Thinks about the big picture, with multi-year goals that build on successes, including scalable projects and format opportunities.
  • Embodies an innovative mindset, nurturing the following traits in themselves and others: risk tolerance, openness to ideas, action-oriented, and emotional stability.
  • A born networker who is capable of picking up the phone and cultivates relationships inside and outside the organization and can identify win-win situations.
  • A commitment to continuous improvement.
  • Demonstrates an agile mindset: is responsive to external forces, adaptive and creative, delivers faster, and reduces waste to improve effectiveness.
  • Resilient; A high level of comfort with ambiguity and rapid rates of change.
  • Unquestionable integrity and character.
  • Demonstrated high standards of moral, ethical, and professional behaviour.
  • Strives for excellence in all they do. Tests, evaluates and course corrects. Fosters an environment of learning and constant improvement.
  • High emotional intelligence and the ability to apply it appropriately.
  • A natural mediator and collaborator who resolves conflict and works effortlessly between groups of stakeholders to get the job done.
  • A problem solver who identifies and resolves issues quickly and generates solutions.
  • Roll-up-the-sleeves work ethic and a pragmatic, results-oriented approach.
  • Delights in the delivery of a job well done.

Please note: The role will begin as a remote work position, given the current circumstances due to Covid-19. When restrictions are lifted and it is safe to work from the office again, the majority of time will be spent in our Toronto office.

HOW TO APPLY
We invite candidates to apply by email with your cover letter stating you found this job on Jeff Gaulin’s Journalism Board and résume no later than September 30th, 2021. Send to Searchlight Partners: PTP@searchlightpartnersgroup.com
We welcome everyone to apply for our roles, and particularly encourage applications from Black and Indigenous people, people of colour, trans and non-binary people and disabled people. We are committed to ensuring accessible services and communications to disabled individuals. Once an applicant has been selected for an interview, requests for accommodation can be made at any stage of the recruitment process. Applicants should make their accommodation needs known when contacted.
We thank applicants for their interest, however, only those advancing in the process will be contacted

E-mail: PTP@searchlightpartnersgroup.com
Web address: http://ww.pinktrianglepress.com

Chief Content Officer


CLICK TO APPLY

Senior Manager, Growth Marketing

Job title: Senior Manager, Growth Marketing

Company: Points International

Job description: Company Description

As a trusted partner to the world’s leading loyalty programs, Points builds, powers, and grows new ways for members to get and use their favorite loyalty currency.

More than 1 billion loyalty program members touch our products through brands like Hilton, Air Canada, Lyft, British Airways, United Airlines, Air France-KLM, Chase Bank, Etihad Airways, and . Our team of 250+ people across 5 global offices works together to build and launch new solutions, solve complex challenges for our partners, and create a one-of-a-kind company culture.

Click to learn more about Points!

Job Description

Points is looking for a Senior Manager, Growth Marketing to join our Marketing team for a permanent position, based out of our downtown Toronto office. The Performance Marketing team is responsible for all paid media buying/planning and marketing activity on multiple worldwide Travel Loyalty Partner accounts supporting Points primary products.

You will be working closely with Marketing groups, including Partner Marketing, Data and Analytics, and Brand & Creative teams to maximize worldwide media campaign performance of approximately 20 different Points’ loyalty product clients on their behalf.

In this growth-focused role, you will be responsible for developing advanced media channel and targeting strategies to drive revenue growth and product penetration across all Partner portfolios. You will be responsible for leading a team of media planners in campaign budgeting management & forecasting, media innovation and personalization, campaign execution & optimization, and vendor relationships.

Reporting to the Director of Performance Marketing, the responsibilities of the role include:

  • Ownership of select high-value or strategic Performance Marketing accounts, including media strategy, budgets, targeting and channel execution
  • Evolving the Performance Marketing media practice to always-on media, driving awareness and first-time buyers beyond immediate promotion performance
  • Leading the team with individual Partner development of annual Performance Marketing budget/revenue plans, working with Finance and Growth teams on forecasting and reporting
  • Driving media innovation & implementation of new/enhanced Performance Marketing channels, vendor or Points product opportunities, including budgeting, setup and test & measurement plans.
  • Lead the team in ongoing media optimization activity to regularly increase campaign revenue and improve Performance Marketing campaign budget efficiency. Share key wins and insights across Marketing team and support of a continuous improvement culture
  • Accountability to internal Partner team stakeholders to ensure Performance Marketing team campaigns are delivered on time with high quality, and campaign performance targets are met or exceeded.

Qualifications

  • Extensive knowledge and hands-on experience with Paid and owned digital media planning across multiple digital channels, including display programmatic, social, and video (5+ years)
  • Proven experience leading client media performance to consistently meet and exceed revenue and profitability targets while managing significant budgets
  • Significant Digital Marketing experience including branding, awareness and engagement driving campaigns. Hands-on experience with dynamic creative optimization campaigns is also desired.
  • A strong track record of success leveraging first and third-party data to drive media targeting, engagement and performance
  • Strong leadership and team management ability
  • Excellent project and time management skills
  • University or College degree in Business or Marketing preferred

Additional Information

Points is an equal opportunity employer and is committed to providing an accessible recruitment process.

We welcome applications from all qualified individuals and are committed to equal employment opportunity regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request we will provide accommodation for applicants with disabilities.

All your information will be kept confidential.

Expected salary:

Location: Toronto, ON

Job date: Sat, 11 Sep 2021 22:20:08 GMT

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Senior Manager, Growth Marketing, RBC Ventures (Mydoh) – Toronto, ON


Company: Royal Bank of Canada

Location: Toronto, ON

Job description: startup is a must Experience driving acquisition for a mobile app 7-10 years of digital marketing experience… across performance digital (including SEM), social, product marketing, email, PR, and sponsorships 5 years working with Martech and CRM…

Expected salary:

Job date: Mon, 13 Sep 2021 22:19:32 GMT

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Sr. Product Manager, Digital Growth

Job title: Sr. Product Manager, Digital Growth

Company: Thomson Reuters

Job description: As an employee at Thomson Reuters, you will play a role in shaping and leading the global knowledge economy. Our global Digital team helps professionals around the world make decisions that matter. Whether solving for today’s challenges or tomorrow’s aspirations, you will work with the industry’s brightest thinkers on diverse projects, creating next-generation growth strategies that deliver powerful results across the enterprise. As the world’s leading provider of intelligent information, we want your unique perspective to create the operational strategies that advance our business—and your career.

Main Objectives of this Role:

The Sr. Product Manager, Digital Operations will lead a cross-functional group of leaders including marketing, customer success, insights, and pricing/promotions to build out aggressive growth strategies for the full customer lifecycle (online trials, sales, renewals) across all applicable customer segments.

To do this he/she will develop and own the end-to-end journey map for one Thomson Reuters product, leverage design thinking, deep customer insights, and his/her knowledge of online growth levers. This role will ensure that the work is defined, executed, measured and optimized across all steps in the journey, and will own the business outcomes and customer impact. This role will also spearhead the identification of key business objectives (OKRs) for their product team and drive execution against those targets.

About the Digital Team

Come and join the Digital team as we work to transform Thomson Reuters into a truly digital company. We aren’t just changing the way customers engage with us, we are transforming and re-imagining our business, by focusing on the individual user. We are looking for curious, smart, self-driven product, marketing, insights-driven and customer-obsessed professionals who love the challenge of turning complex problems and constraints into scalable customer experiences that meet our users’ needs. Our team promotes an agile, collaborative, supportive environment where diverse thinking, innovative ideation, and experimentation is welcomed and encouraged. Our work focuses on a large portfolio of transformational efforts as we work together to deliver on the promise of making it easy to do business with Thomson Reuters.

About the Role

We are looking for a Sr. Product Manager who can help us shape the future in our digital transformation by driving bold outcomes from our existing and future digital capabilities. We want a leader with passion to innovate, an entrepreneur who likes working backwards from the customer and tackling complex ambiguous problems.

Through your work in the Digital organization, you’ll ensure customers find the products and services to meet their needs, and seamlessly try, buy, or renew to help our customers realize their goals.

As a Sr. Product Manager, you will lead a cross-functional team to develop a comprehensive and bold digital growth vision, strategy, roadmap, and set key business objectives (OKRs) for your product.

You will leverage the knowledge of your product, our customers, online CX and growth drivers, as well as customer insights and analytics to prioritize the direction and desired outcomes for your product’s digital journey.

You will be the “voice of the product journey” to key stakeholders to ensure the customer’s needs are met and the functional groups that are part of your team are getting the direction and support they need to be successful.

You will develop and actively maintain an end-to-end journey map, analytics scorecards, A/B testing plans, and a backlog outlining the customer themes, epics, and stories while prioritizing efforts to focus on the highest impact work for customers and stakeholders.

You will encourage the open exchange of information and viewpoints, as well as inspire others to achieve challenging goals and high standards of performance.

At the end of the day, we’re looking for individuals who will enable Thomson Reuters to think big, make it simple, and move fast.

Responsibilities

Go from blank paper to innovative solutions that solve big customer problems and drive better business outcomes

Develop a bold end-to-end CX vision, strategy, test/learn plan for a particular Thomson Reuters product; create reasons to believe, and inspire teams to realize the vision

Possess a fundamental understanding of end-to-end customer experience and growth levers from top of funnel through post-purchase

Leverage customer insights from user experience research, feedback, and analytics to iteratively drive continuous improvement

Maintain and refine a backlog: create user stories and prioritize all stories to ensure work focuses on those with maximum business value that align with the product strategy

Ensure stories clearly communicate the customer and stakeholder needs to meet key business objectives and strategies for the product

Work in a cross-functional agile squad, ensuring the team is aligned around similar goals and objectives

Inspire others to achieve challenging goals and high standards of performance while committing to the organization’s direction

Align a complex group of stakeholders across a matrixed organization on your priorities and vision

Foster a sense of urgency to achieve goals and leverage resources to overcome unexpected obstacles

Demonstrate a high say/do ratio and hold others to the same

Qualifications

5+ years of experience working in the digital space as a product manager of a B2B or B2C digital product management

You’ve honed your customer experience playbook that includes leading with customer-driven messaging from attract through find/learn, try/buy and post-purchase backed by qualitative and quantitative data

3+ years in agile (scrum preferred) environment, with a proven understanding of how to apply the agile methodology to the customer journey, including but not limited to digital marketing, mid-funnel optimization, online CX optimization, messaging, content, commercial policy and pricing and promotions

Proven ability to take initiative within a matrixed organization to build strong, productive relationships based on excellent communication and A+ interpersonal skills

Demonstrated ability to achieve bold strategic goals in an innovative and fast-paced environment and able to flex between multiple workstreams

Demonstrated ability to develop an inspiring product vision, strategy, and roadmap

Ability to communicate complex concepts in easy-to-understand terminology, across different stakeholder groups

Track record of delivering high-impact iterative CX improvements that solve big customer problems

Strong communication skills with demonstrated ability to articulate and evangelize a strategy at every level of the organization

Ability to prioritize new story ideas based on competitive analysis, industry trends, customer feedback, and company vision.

Proven ability to influence cross-functional team(s) without formal authority. Familiarity with financial concepts and financial/budget management

What’s in it For You:

At Thomson Reuters, our people are our greatest assets. Here are some of the benefits we offer for your personal and professional growth:

Learning & Development:

Exposure to a wide breadth of leading-edge technology and marketing programs

Career growth – ability to work on multiple projects and/or with various teams

Professional growth and development opportunity through various training programs, conferences, networking events, in-house speaker series etc.

Access to internal Gigs, Labs, Hackathons, Unconferences, Harvard Manage Mentor and more, we offer learning opportunities for everyone

Benefits/Perks:

Health benefits

Savings/investment plans

Paid time off (including time off to volunteer and extended parental leave)

Flexibility: We’ve been named as one of Forbes, Best Companies for Work/Life Balance

Global Opportunities: We have employees in over 90 countries, working across 3 different industries

Your wellbeing: We offer a program that focuses on making our lives healthier

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

More information about Thomson Reuters can be found on .

Expected salary:

Location: Toronto, ON

Job date: Sun, 20 Jun 2021 03:37:59 GMT

Apply for the job now!

newSenior Manager, Growth MarketingPoints International3.6Toronto, ON Extensive knowledge and hands-on experience with Paid and owned digital media planning across multiple digital channels, including display programmatic, social,… 1 day ago·More…View all Points International jobs – Toronto jobsSalary Search: Senior Manager, Growth Marketing salaries in Toronto, ONSee popular questions & answers about Points International

Company Description

As a trusted partner to the world’s leading loyalty programs, Points builds, powers, and grows new ways for members to get and use their favorite loyalty currency.

More than 1 billion loyalty program members touch our products through brands like Hilton, Air Canada, Lyft, British Airways, United Airlines, Air France-KLM, Chase Bank, Etihad Airways, and many more. Our team of 250+ people across 5 global offices works together to build and launch new solutions, solve complex challenges for our partners, and create a one-of-a-kind company culture.

Click here to learn more about Points!

Job Description

Points is looking for a Senior Manager, Growth Marketing to join our Marketing team for a permanent position, based out of our downtown Toronto office. The Performance Marketing team is responsible for all paid media buying/planning and marketing activity on multiple worldwide Travel Loyalty Partner accounts supporting Points primary products.

You will be working closely with Marketing groups, including Partner Marketing, Data and Analytics, and Brand & Creative teams to maximize worldwide media campaign performance of approximately 20 different Points’ loyalty product clients on their behalf.

In this growth-focused role, you will be responsible for developing advanced media channel and targeting strategies to drive revenue growth and product penetration across all Partner portfolios. You will be responsible for leading a team of media planners in campaign budgeting management & forecasting, media innovation and personalization, campaign execution & optimization, and vendor relationships.

Reporting to the Director of Performance Marketing, the responsibilities of the role include:

  • Ownership of select high-value or strategic Performance Marketing accounts, including media strategy, budgets, targeting and channel execution
  • Evolving the Performance Marketing media practice to always-on media, driving awareness and first-time buyers beyond immediate promotion performance
  • Leading the team with individual Partner development of annual Performance Marketing budget/revenue plans, working with Finance and Growth teams on forecasting and reporting
  • Driving media innovation & implementation of new/enhanced Performance Marketing channels, vendor or Points product opportunities, including budgeting, setup and test & measurement plans.
  • Lead the team in ongoing media optimization activity to regularly increase campaign revenue and improve Performance Marketing campaign budget efficiency. Share key wins and insights across Marketing team and support of a continuous improvement culture
  • Accountability to internal Partner team stakeholders to ensure Performance Marketing team campaigns are delivered on time with high quality, and campaign performance targets are met or exceeded.

Qualifications

  • Extensive knowledge and hands-on experience with Paid and owned digital media planning across multiple digital channels, including display programmatic, social, and video (5+ years)
  • Proven experience leading client media performance to consistently meet and exceed revenue and profitability targets while managing significant budgets
  • Significant Digital Marketing experience including branding, awareness and engagement driving campaigns. Hands-on experience with dynamic creative optimization campaigns is also desired.
  • A strong track record of success leveraging first and third-party data to drive media targeting, engagement and performance
  • Strong leadership and team management ability
  • Excellent project and time management skills
  • University or College degree in Business or Marketing preferred

Additional Information

Points is an equal opportunity employer and is committed to providing an accessible recruitment process.

We welcome applications from all qualified individuals and are committed to equal employment opportunity regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request we will provide accommodation for applicants with disabilities.

All your information will be kept confidential.

Senior Manager, Growth Marketing


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Digital Growth Marketing ManagerThe Successful InvestorNorth York, ON Keep abreast of PPC and digital marketing trends. Work with manager to build digital marketing strategies for additional lead generation marking support for… 9 days ago·More…View all The Successful Investor jobs – North York jobsSalary Search: Digital Growth Marketing Manager salariesSee popular questions & answers about The Successful Investor

DIGITAL GROWTH MARKETING MANAGER, THE SUCCESSFUL INVESTOR INC.


We pride ourselves on helping investors thrive in a world of opportunities. We’re no less committed to giving our team members the training and support they need to do the same.

This is your opportunity to join our team in a new position as our Digital Growth Marketing Manager. Our business model is one of a kind in North America and a primary reason behind our decades of success – come work where digital marketing plays a key role in our efforts to effectively reach Canadian investors.

The Successful Investor Inc. publishes highly regarded investor newsletters read by thousands of people across Canada, while our affiliate company operates a wealth management firm for investors who’ve entrusted us to manage $800 million in assets.

We have been in business for over 25 years. We are growing handsomely and in need of more good people. We are looking for a top-notch marketer who relishes working with a team focused on providing our customers and clients with more financial freedom and investment security. Together we help Canadians to do more with their money and that gets us out of bed every day.

Success in this role will hinge on the ability to improve the effectiveness of our PPC and lead generation campaigns, in growing the business cost effectively, and in developing the proficiency of our testing efforts to produce better business results.

Are you looking for a role that includes PPC and other acquisition marketing responsibilities?

Are you passionate about PPC and the challenge of testing ideas to find ways to improve the results of your efforts?


Do you seek a position that presents the opportunity to make a significant and visible contribution to the company’s success?

If you answered yes to these questions and you have the experience and skills outlined below, we would love to hear from you.


RESPONSIBILITIES:

The primary purpose of this role will be to focus on generating new customers and leads through paid advertising and digital marketing, as well as assist in managing and improving our testing programs.

PPC (60%)

  • Manage and build on our current PPC free email acquisition campaigns, and expand into paid subscriber acquisition and wealth management lead generation.
  • Launch and optimize our PPC campaigns on search platforms (e.g., Google AdWords, Microsoft, Facebook) to ensure their success and to identify opportunities to scale.
  • Perform weekly PPC tasks, such as keyword research, negative keyword mining, bid adjustments, and writing attractive and concise copy for adverts.
  • Landing page split-tests and optimization.
  • Technical setup of tracking scripts and conversion event codes.
  • Recommend new strategies based on data and testing.
  • Track KPIs to assess performance, pinpoint issues and improve ROI.
  • Help create weekly and monthly reports for management (e.g., dashboards).
  • Keep abreast of PPC and digital marketing trends.

Lead Generation (30%)

  • Work with manager to build digital marketing strategies for additional lead generation marking support for wealth management – email and website.
  • Create and implement testing opportunities to showcase value and bring new leads into the sales funnel.
  • Dive into business performance data to understand what’s working (and not working) and make necessary adjustments.
  • Present findings and make recommendations based on your analytics.

Testing Program Management (10%)

  • Coordinate our testing & optimization program to empower marketing with data driven insights.
  • Collaborate with your marketing colleagues to drive continuous improvements in the testing program, including implementing industry best practices in methodologies, technologies, and automation.
  • Act as primary testing & optimization subject matter expert. Maintain a testing backlog, coordinate execution of key tests across the organization.
  • Create a testing knowledge base by recording successes, failures and trends accumulated across tests, and effectively communicate these learnings and insights.


QUALIFICATIONS AND EXPERIENCE:

Required:

  • BSc/BA in Marketing, Digital Media, or a related field.
  • 3+ years’ experience managing PPC campaigns across all platforms.
  • Proven track record of exceptional PPC results.
  • Advanced Google Analytics certification. Google Ads certified.
  • Experience with digital reporting, tagging, tracking and analytics, including Google Analytics and Google Tag Manager.
  • Experience with conversion optimization, UX design, and email and website marketing.
  • Passion for testing marketing efforts.
  • Experience in data analysis and reporting.
  • Moderate to advanced Excel experience (pivot tables, graphs, etc.).


OTHER SKILLS/TALENTS REQUIRED:

  • Excellent communication skills – both written and verbal.
  • Analytical thinking with strong math skills.
  • Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization.
  • An eye for good design and ability to create ad concepts quickly leveraging basic design thinking.
  • Results driven.
  • Responsible and hard-working.
  • Strong organizational skills and attention to detail.


TO APPLY:

Please submit your cover letter and resume, including your salary expectations as well as all other relevant experience/qualifications. We thank all candidates in advance for their interest in this position and our company, but only those selected for an interview will be contacted.


The Successful Investor Inc. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Digital Growth Marketing Manager


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