Copywriter – Personalization Sales & GTM (Contract) – Telus – Ottawa, ON – Toronto, ON

Company: Telus

Location: Ottawa, ON – Toronto, ON

Expected salary: $70000 – 104000 per year

Job date: Sat, 11 Jan 2025 04:34:24 GMT

Job description: DescriptionJoin our dynamic teamThe Digital Sales & Marketing team leads consumer experiences for TELUS e-commerce, digital communications, and omni-channel enablement. We’re harnessing the power of digital to fuel sales and performance, empower customers with self-serve solutions on TELUS.com and the My TELUS app, and engage our audience with highly-personalized campaigns about our innovative products, bundles, and social purpose differentiators. We collaborate with internal partners to provide analytics, insights, resources, and recommendations to guide every decision and design on our digital channels. Together with our partners, our investments are focused on reducing cost to serve, driving conversion and growth, and ensuring every single customer interaction is consistent and exceptional, no matter where they choose to shop. As part of the Consumer Marketing & Channels organization, our team is guided by a vision to drive market leadership and unlock the potential in our communities, customers, and team members.*This is month maternity leave coverage position ending February 2026*Here’s the impact you’ll make and what we’ll accomplish togetherAs a Copywriter for the Personalization Sales & GTM Team within Digital Sales & Marketing, you’ll create personalized and seamless digital experiences for our customers through engaging, thoughtful, and consistent content. You’ll enjoy writing targeted and captivating copy to drive sales across our Mobility, Internet, TV and Security portfolios, and deliver the best shopping experience for different customer segments.Here’s how

  • Craft Clear Communication: Ensure our digital communication is clear, relevant, and jargon-free, matching the TELUS brand voice and tone
  • Collaborate with Teams: Work with product owners, designers, and stakeholders to design great content and demonstrate industry expertise to improve and scale content practice
  • Drive Customer Engagement: Create content that catches the attention of our customers and keeps them engaged throughout their purchase journey
  • Targeted Campaigns: Operate as the primary copywriter for all targeted “Below-the-Line” (BTL) campaigns such as cross-sell, renewals, retargeting, and key product launches like the iPhone
  • Optimize and Innovate: Target different audiences with personalized copy to drive higher conversion, propose creative options for A/B testing, and shape the copywriting strategy for key pages on TELUS.com
  • Data-Driven Decisions: Use data and stakeholder feedback to inform decisions, refine strategies, and drive continuous improvement
  • SEO Integration: Collect and use SEO information to organically integrate into the copywriting
  • Share Knowledge: Contribute to the overall practice culture by sharing learnings and knowledge, building strong relationships, and communicating our goals

Qualifications

  • 3+ years of proven copywriting experience in digital, preferably within telecom or a related industry
  • Experience working with user experience, strategy, and design teams
  • Familiarity with copywriting strategy best practices, user experience, and SEO
  • Strong interpersonal, storytelling, and communication skills
  • Skilled in persuasive writing and editing in a sales and marketing environment
  • Experience in rapid go-to-market environments
  • Understanding of business, technical, and customer needs in online merchandising
  • Highly detail-oriented, organized, and passionate about data-driven decision-making
  • Commitment to creating accessible content

Why TELUS?Be part of a forward-looking company that values innovation, collaboration, and growth. At TELUS, you’ll have the opportunity to explore exciting career paths, work in an inclusive environment, and make a genuine impact on our business and customers.Salary Range: $70,000-$104,000Performance Bonus or Sales Incentive Plan: 12%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job functionSalary Range: $70,000-$104,000Performance Bonus or Sales Incentive Plan: 12%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role’s requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more …

A bit about usWe’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.Sales and MarketingHelp us, help our customers make a real connectionWe are honoured to be recognized$14.7 billion
TELUS’s annual revenue$4.8 billion
The brand value that TELUS brings12
Consecutive years our annual dividend payment has increasedAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.

The Digital Sales & Marketing team at TELUS focuses on enhancing consumer experiences through digital channels, personalized campaigns, and self-serve solutions. They are seeking a Copywriter to create engaging content that drives sales across various portfolios. The ideal candidate should have experience in digital copywriting, familiarity with SEO, and strong communication skills. TELUS offers competitive compensation, benefits, and career growth opportunities in an inclusive and innovative environment. TELUS values diversity and offers accommodations for applicants with disabilities.

ICAA Brand Partnerships Specialist, Video Strategy and GTM – Amazon – Toronto, ON

Company: Amazon

Location: Toronto, ON

Expected salary:

Job date: Wed, 18 Dec 2024 01:15:08 GMT

Job description: DESCRIPTIONAmazon Ads is the advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (from upper-funnel video solutions like Prime Video to performant sponsored ads), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties, including Prime Video, Thursday Night Football, Twitch, and FireTV as well as on third-party publishers via Amazon Publisher Services.We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.We seek a seasoned Brand Partnerships specialist to join the Global Entertainment Brand Partnerships team. This new role will report directly to the Global head of Entertainment Brand Partnerships, within the broader Video Strategy & GTM team. This specialist will work in partnership with Prime Video and Amazon MGM Studios to define integration, sponsorship, and branded content opportunities across Prime Video titles, determine GTM strategies, partner with sales to develop go-to-market (GTM) strategies including pricing/packaging and execution, and ultimately ensure Amazon’s sponsorships meet the needs of our advertising customers. This role will focus on our ICAA markets, including Canada, Mexico, Brazil, Japan, Australia, to name a few. He/she will partner with the broader WW and regional GTM teams, helping to set the Sponsorship & Brand Partnerships Video strategy.This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Ads.Key job responsibilities

  • Drive the vision, value proposition, programs, planning, and packaging solutions to grow our video GTM approach across video sponsorship products
  • Work directly with regional Video Sales Specialist and sales team via sales enablement and demand generation strategies to achieve our revenue and adoption targets
  • Develop the end-to-end strategy for positioning, pricing, packaging, and planning of Amazon’s sponsorships offerings
  • Aggregate VOC and partner with WW GTM to drive video solutions for customers and growth for Amazon; produce stack-ranked set of sales priorities, and influence requirements, roadmap decisions and trade-offs
  • Partner with Prime Video & Studios on content inputs to inform GTM strategies for Sponsorships & Brand Partnerships
  • Partner with Ads Marketing on Video Sales and Marketing narratives
  • Assist in regional training development for sales enablement execution

A day in the life
The ideal candidate will possess a premium content advertising, revenue focused, and strategic leadership background within video and STV that enables them to drive a comprehensive strategy around how Amazon approaches video advertising sponsorships. This specialist will partner cross-functionally across leaders within Amazon Ads, Prime Video, and Amazon MGM StudiosBASIC QUALIFICATIONS– Bachelor’s degree
– Experience developing strategies that influence leadership decisions at the organizational level
– Minimum of 5+ years of experience in sponsorships, brand partnerships, integrated marketing, or related roles, in the video advertising or streaming industry.
– A self-starter with demonstrated ability to think strategically and analytically about sales, business, product, and technical challenges with the ability to build and convey compelling value propositions and work cross-organizationally to build consensus
– A strong track record in sponsorships, integrated marketing, sales strategy, business development, digital media strategy / GTM at a media & entertainment company
– Experience working with Product teams for roadmap decisioning and packaging
– Experience working with content creators and show-runners to develop advertising opportunities
– Ability to quickly assess current high-potential opportunity and articulate a compelling vision for the existing teams to rally around and organize to deliver
– Experience building and deploying GTM strategies, with an emphasis on creative solutions, packaging, positioning and messaging. A track record of working with customers to introduce new products, develop market fit, and help the broader organization scale sales of the solution. Building collateral to support (Powerpoint)
– Possess analytical and quantitative skills with an ability to use data and metrics to back up assumptions, develop business cases, and complete root cause analysesPREFERRED QUALIFICATIONS– Experience interpreting data and making business recommendations
– MBA or advanced degree
– Demonstrated ability to operate autonomously while defining and delivering priorities amidst ambiguity
– Experience building and executing product and sales strategies across teams at scale globally
– SQL /Data Analysis proficiency to build data driven sales strategiesAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Amazon Ads is the advertising arm of Amazon, offering unique advertising products, enterprise ad tech, and creative solutions. They are seeking a Brand Partnerships specialist to work with entertainment brands to develop integration and sponsorship opportunities across Prime Video titles. The ideal candidate will have experience in sponsorships or brand partnerships in the video advertising industry. Key responsibilities include driving the vision and packaging of video sponsorship products, working with sales teams to achieve revenue targets, and developing pricing and planning strategies. The candidate should possess strong analytical skills and the ability to influence leadership decisions. Preferred qualifications include an MBA or advanced degree and experience in interpreting data to make business recommendations. Amazon is an equal opportunity employer committed to a diverse and inclusive workplace.

GTM Sales Enablement Analyst – FIS – Orlando, FL

Company: FIS

Location: Orlando, FL

Expected salary: $73250 – 119400 per year

Job date: Sun, 15 Dec 2024 03:25:54 GMT

Job description: The role of a Marketing and Internal Evangelism Specialist for Automated Finance solutions involves creating and distributing educational content to promote these solutions to potential clients. The primary focus is on marketing and internal promotion of these automated financial tools through various channels. This role will work closely with sales teams to identify strategic opportunities and collaborate with internal marketing resources to develop and distribute targeted messaging. The ideal candidate will have a strong understanding of addressable media and be able to create compelling content that effectively communicates the benefits of Automated Finance solutions to a wide audience. This position requires a combination of marketing expertise, strategic thinking, and the ability to evangelize internally about the value of these innovative financial tools.

Director, Growth & GTM – Manulife – Toronto, ON

Company: Manulife

Location: Toronto, ON

Expected salary:

Job date: Sun, 08 Dec 2024 05:25:57 GMT

Job description: The Director, Growth and GTM for Residential Lending Business Line at Manulife Bank will be responsible for the growth strategy and go-to-market (GTM) execution for residential lending. This leadership role demands a seasoned growth strategist who will take ownership of growth strategies across acquisition, engagement, retention, and expansion. The role also includes data-driven decision-making, digital transformation, innovation, and cross-functional collaboration to ensure consistent and impactful growth.Key Responsibilities:Growth Strategy & Execution

  • Develop and execute a comprehensive growth strategy tailored to the Residential Lending, aligning with Manulife Bank’s long-term objectives and revenue targets.
  • Identify and prioritize growth opportunities, leveraging market research and competitive analysis.

Go-to-Market Strategy and Execution

  • Lead the planning, development and execution of go-to-market strategies for Residential ending, including product launches, expansion, and customer engagement initiatives.
  • Collaborate with product, sales, and customer experience / success teams to ensure the effective implementation of unified GTM strategies that meet the needs of diverse customer segments.
  • Collaborate with sales enablement to design tools, materials, and training that improve sales effectiveness and engagement.

Digital Transformation and Data Analytics

  • Drive digital transformation initiatives within the residential mortgage business, enhancing digital customer experiences and streamlining acquisition processes.
  • Oversee the utilization of data analytics to inform decision-making, track performance, and refine growth strategies for both residential mortgages and Asian segment-focused initiatives.
  • Implement agile marketing practices to quickly adapt to market changes and optimize campaign performance based on data-driven insights.

Cross functional Leadership

  • Partner with the Growth and GTM functions and other departments and serve as a key liaison between the teams to ensure alignment on growth objectives, strategies, and the unified approach to achieve the objectives.
  • Engage with senior leadership and key stakeholders to communicate growth strategies, performance metrics, and the impact of GTM activities on overall business objectives.
  • Build and mentor a high performing team focused on delivering measurable outcomes.
  • Foster a culture of innovation, agility, and accountability within the team, setting clear objectives and performance metrics aligned with business goals.

Qualifications:

  • Bachelor’s degree in marketing, Business, MBA preferred
  • 12+ years of experience in growth, marketing, or GTM roles, with a proven track record in the financial services sector. Banking expertise preferred.
  • Extensive experience with digital marketing, customer segmentation, and data analytics, with a strong understanding of the Asian market segment.
  • Proven leadership skills with a history of successfully managing cross-functional teams in a fast-paced, dynamic environment.
  • Strong strategic thinking, analytical, and problem-solving skills, with the ability to translate complex data into actionable insights.

Desired Skills:

  • In-depth knowledge of residential mortgage products and experience developing GTM strategies for financial products.
  • Proficiency in CRM, marketing automation, and analytics tools (e.g., Salesforce, Google Analytics, Seismic).
  • Excellent communication and interpersonal skills, capable of influencing stakeholders and presenting to senior leadership.

#LI-hybridAbout Manulife and John HancockManulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .Manulife is an Equal Opportunity EmployerAt Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .Primary Location Toronto, OntarioWorking ArrangementHybridSalary range is expected to be between $103,050.00 CAD – $185,490.00 CADIf you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.

The Director, Growth and GTM for Residential Lending at Manulife Bank is responsible for developing and executing growth and go-to-market strategies for residential lending. This leadership role requires a seasoned growth strategist with expertise in acquisition, engagement, retention, and expansion. The role also involves data-driven decision-making, digital transformation, innovation, and cross-functional collaboration to drive impactful growth. Key responsibilities include creating growth strategies, leading go-to-market efforts, driving digital transformation and data analytics, and collaborating with cross-functional teams. Qualifications for the role include a Bachelor’s degree, 12+ years of experience in growth or marketing roles in financial services, leadership skills, and strategic thinking abilities. Desired skills include knowledge of residential mortgage products, proficiency in CRM and analytics tools, and strong communication skills. Manulife is an equal opportunity employer with a commitment to diversity and inclusivity. Employees receive a range of benefits and opportunities for professional growth and development.

Market Manager – Acquisition GTM – Telus – Vancouver, BC

Company: Telus

Location: Vancouver, BC

Expected salary: $67000 – 101000 per year

Job date: Fri, 22 Nov 2024 05:28:10 GMT

Job description: Description Elevate the Future of TELUS SmartHome Services with Your Marketing Expertise and Collaborative Spirit…! Are you a marketing-driven professional with a passion for delivering results? Do you excel in data analysis and sales performance…

Canada GTM Lead, Project Kuiper – Amazon – Toronto, ON

Company: Amazon

Location: Toronto, ON

Expected salary:

Job date: Thu, 21 Nov 2024 07:15:45 GMT

Job description: DESCRIPTIONProject Kuiper is an initiative to increase global broadband access through a constellation of 3,236 satellites in low Earth orbit (LEO). Its mission is to bring fast, affordable broadband to unserved and underserved communities around the world. Project Kuiper will help close the digital divide by delivering fast, affordable broadband to a wide range of customers, including consumers, businesses, government agencies, and other organizations operating in places without reliable connectivity.The Project Kuiper North America Consumer team is looking for a talented individual to lead Canada strategy. This role is responsible for launching consumer products and services. You will have a high degree of ownership as you define target customer segments, product positioning, and service launch plans. You will work closely with Product, Sales, Marketing, Finance, Legal, Global Planning and Operations, Customer Service, Field Services, and more. A successful candidate will be both entrepreneurial, highly analytical, and able to work extremely effectively in a matrixed organization. We are looking for someone customer obsessed and technology savvy with a proven track record of leading new initiatives, especially related to consumer products and services. You will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment-all while ensuring a successful service launch in Canada.Export Control Requirement:
This position may require access to information, technology, or hardware that is subject to export control laws and regulations, including the Export Administration Regulations (EAR) and the International Traffic in Arms Regulations (ITAR). Employment in this position is contingent upon obtaining any required export licenses or other approvals from the United States government. As such, the successful candidate must be eligible to obtain any necessary export licenses or approvals based on their nationality, citizenship, and any other factors considered by the applicable export control regulations.Key job responsibilities

  • Develop the strategy, business models, and distribution plans to launch consumer broadband products and services in Canada
  • Generate in-depth analysis and insights to define target customer segments and develop product positioning
  • Evaluate competitive landscape and benchmark service plans, pricing, features, and partnerships to guide product roadmap
  • Own service-launch readiness for Canada and lead cross-functional team across product, sales, marketing, operations, business, legal, finance, and other partner teams
  • Deliver comprehensive, written strategy documents considering different types of data and inputs across a broad range of stakeholders
  • Prepare detailed business cases for justification of new opportunities
  • Partner with legal, tax and regulatory to engage in business partnerships and local regulatory efforts
  • Once operational, launch next generation service offers and features; and deliver a fantastic customer experience

BASIC QUALIFICATIONS– 5+ years of developing, negotiating and executing business agreements experience
– 5+ years of professional or military experience
– Bachelor’s degree
– Experience developing strategies that influence leadership decisions at the organizational level
– Experience managing programs across cross functional teams, building processes and coordinating release schedulesPREFERRED QUALIFICATIONS– Experience interpreting data and making business recommendations
– Experience identifying, negotiating, and executing complex legal agreements
– 5+ years in technology, media, or telecommunications; satellite internet; or subscription servicesAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. If you would like to request an accommodation, please notify your Recruiter.

Project Kuiper is an initiative to provide global broadband access through a constellation of satellites in low Earth orbit. The North America Consumer team is seeking a leader for the Canada strategy to launch consumer products and services, requiring expertise in defining target customer segments, product positioning, and service launch plans. This role involves working with various teams such as Product, Sales, Marketing, Finance, and Legal to ensure a successful service launch. The candidate must have experience in developing business agreements, managing cross-functional teams, and interpreting data to make business recommendations. Amazon is an equal opportunity employer committed to a diverse and inclusive workplace.