newIntegrated Marketing ManagerUniversity of Toronto4.4Toronto, ON Strong understanding of omni channel approach to communications including social and digital marketing and ability to effectively manage multiple projects… Today·More…View all University of Toronto jobs – Toronto jobsSalary Search: Integrated Marketing Manager salaries in Toronto, ONSee popular questions & answers about University of Toronto

Date Posted: 10/04/2021
Req ID: 4005
Faculty/Division: Office of the President
Department: Office of Vice President, Communications
Campus: St. George (Downtown Toronto)


Description:


About us:

University of Toronto Communications (UTC) is the University’s central resource for communications expertise. We are a group of strategists, planners, marketing specialists, editors, writers, designers and visual artists. Our job is to work with partners throughout the U of T community as we all tell the University’s great story. The Brand Marketing team provides strategic planning, creative development and production support for reputation building activities.

Your opportunity:

Under the direction of the Director, Marketing Strategy and Stakeholder Relations, the Integrated Marketing Manager is responsible for building, executing and delivering integrated marketing projects for senior University stakeholders, including the President’s Office, Vice President portfolios, divisions and faculties, fostering a culture of collaborative and effective brand building. In executing integrated marketing plans, the incumbent ensures that all omni-channel marketing and communication efforts are working in-sync strategically supporting the overarching business objective. The incumbent is responsible for competitive analysis, tactical planning, production of a variety of marketing and communications materials (including print, video & audio ads and particularly digital and social media), stakeholder management, project management and applicable budget management.

Your responsibilities will include:

Working with stakeholders, vendors and the brand marketing team to deliver on integrated marketing communication plans, ensuring consistency with project timelines and approved strategy plans for integration across all messaging platforms. As a project manager, this role monitors workflows with creative teams, provides strategic recommendations to stakeholders, as well as ongoing status updates for proactive and effective stakeholder management across multiple portfolios. The Manager will be expected to prepare competitive reviews and summary reports, conduct target market analysis, identify competitive advantage and/or unique attributes, assess media plans and opportunities as well as consult on research needs and deliver post-campaign performance reports.


Essential Qualifications:

  • Bachelor’s Degree in marketing or an acceptable combination of equivalent experience.
  • Five (5) years of progressively responsible professional experience in integrated marketing with at least three (3) years working at an agency or consulting firm.
  • Omni channel project management experience: managing integration of all physical channels (offline) and digital channels (online) offering a seamless and unified customer experience.
  • Experience in the creation, development and ideation of communication and marketing strategies and tactics (traditional and digital).
  • Experience with performing analysis and research for identifying and assessing marketing and communications solutions (traditional and digital) and developing recommendations from these insights.
  • Experience in developing strong client relationships based on trust and mutual respect.
  • Experience in executing integrated marketing or communications programs.
  • Experience in successfully operating within complex, multi-tiered organization with multiple stakeholders.
  • Strong in-depth understanding of digital and social media.
  • Knowledge and understanding of Integrated Marketing Campaign strategies and tactics.
  • Strong understanding of omni channel approach to communications including social and digital marketing and ability to effectively manage multiple projects simultaneously is a must.
  • Proficient in the development and execution of integrated digital and social media campaign plans, monitoring the campaign in market, providing recommendations for optimization, analysing the results and preparing comprehensive results decks.
  • Familiarity with various forms of media to include print, video and digital production.
  • Experience in evaluating and assessing paid media opportunities and providing recommendations.
  • Strong understanding of brand management with experience in its application and providing guidance.
  • Proven track record of enhancing, fostering and managing strong relationships both internal and external to the organization.
  • Strong creative and innovative thinker, able to leverage the power of technology to communicate a variety of messages to internal and external audiences; entrepreneurial and energetic.
  • Strong communication skills utilizing strong listening skills and a logical, systematic approach to assimilating and sharing information in all areas.
  • Creative thinker that has the ability to bring new ideas to the table.


To be successful in this role you will be:

  • Cooperative
  • Diligent
  • Multi-tasker
  • Organized
  • Collaborative


Closing Date: 10/28/2021, 11:59PM ET
Employee Group: USW
Appointment Type: Budget – Continuing
Schedule: Full-Time. Overtime on weekdays. Occasional overtime on weekends.
Pay Scale Group & Hiring Zone:
USW Pay Band 15 – $84,316 with an annual step progression to a maximum of $107,826. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Administrative / Managerial
Recruiter: Sharon McBean

Integrated Marketing Manager


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Digital Marketing AssociateWise Publishing, IncToronto, ON•Temporarily Remote$40,000 – $55,000 a year Minimum 1 year experience in content or performance marketing (or similar field). Some experience developing and testing creatives including text and image… 12 days ago·More…View all Wise Publishing, Inc jobs – Toronto jobsSalary Search: Digital Marketing Associate salaries in Toronto, ON

Job Description: A Toronto-based online personal finance publisher is hiring a digital ad buyer. The buyer would be responsible for promoting articles across multiple platforms, including creative development, campaign launch, and other tasks assigned to assist the marketing team. This is a data-driven position that is perfect for someone who is meticulous, creative, and dedicated.

Required Skills:

Minimum 1 year experience in content or performance marketing (or similar field)

Some experience developing and testing creatives including text and image assets

Basic photo manipulation skills (editing program agnostic)

Basic knowledge of social media platforms (eg. Facebook, Twitter, Instagram, Snapchat)

Preferred Skills:

Experience with multiple social media ad platforms a plus

Some experience with content creation a plus

Culture Skills:

Ability to self-assess performance and re-assess strategy on an ongoing basis

Flexibility to pivot quickly with shifting goals of team and organization

Willingness to learn and develop skills on an ongoing basis

Able to contribute substantially to team strategy and goals

Confidence in developed knowledge and ability to express and apply that skill set

Expected start date: 2021-11-01

Job Type: Full-time

Salary: $40,000.00-$55,000.00 per year

Additional pay:

  • Bonus pay

Benefits:

  • Casual dress
  • Company events
  • Dental care
  • Disability insurance
  • Discounted or free food
  • Extended health care
  • Life insurance
  • Paid time off
  • Vision care
  • Work from home

Schedule:

  • Monday to Friday
  • Weekend availability

Application question(s):

  • Please briefly describe your relevant previous experience. Include what advertising platforms, if any, you are familiar with.

Work remotely:

  • Temporarily due to COVID-19

Digital Marketing Associate


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Art Director – E-CommerceYM Inc.Toronto, ON Establish art direction to deliver a cohesive look and feel across all digital consumer touchpoints (including digital ads, e-commerce sites & emails). 30+ days ago

YM Inc. was founded on the strength of a single retail store in the heart of downtown Toronto in 1975, under the name Stitches. Today we are one of North America’s leading apparel retailers operating over 700 stores across Canada and the United States under the following banners: Stitches, Urban Planet, Urban Behavior, Sirens, Urban Kids, Suzy Shier, Bluenotes, West 49, Amnesia, Brooks Brothers, Mandee and Charlotte Russe.

Our goal is to sustain performance that exceeds expectations. We are committed to creating a culture where people feel valued and inspired to achieve results. We give our people the appropriate tools, freedom and authority to make decisions. They are accountable for their actions and we recognize their efforts and reward their results. We attract and nurture the best people by providing leadership opportunities, career development and continuous learning. We are committed to leading by example and with integrity. We treat people with respect and dignity, promote the benefits of diversity and address challenges in a direct and compassionate manner. We engage people in our goals and objectives; we listen and act on new ideas where possible. That is our Philosophy.

Position Overview:

The Art Director – E-Commerce, working with the Creative Director, is responsible for leading the creative development of site and email programs from conceptualization to final production. The candidate works with our in-house creative team to help our brand remain fresh, competitive, and relevant.

Duties and Responsibilities

· Works with Creative Director, Graphic Designers, Copywriters, and E-Commerce Studio to review and discuss creative concepts and art direction

· Establish art direction to deliver a cohesive look and feel across all digital consumer touchpoints (including digital ads, e-commerce sites & emails)

· Is hands-on in directing our studio photography team and models to achieve desired creative

· Review all artwork and copy to ensure projects are on brand and on time.

· Ability to research competitors to provide analysis of digital marketplace on a continuous basis

· Adhere to corporate health and safety policy requirements that contribute to a safe workplace

· Any other related duties as assigned

Qualifications

· Post-secondary education in Graphic Design or related field

· Minimum 5 years experience at an agency or in-house creative team specializing in the digital space. Experience in fashion or retail considered an asset.

· Experience in formulating concepts and marketing campaigns that engage, communicate and sell

· Experience with fashion photography, photo editing,

· Extensive knowledge in Graphic Design, including layout, knowledge of typography, and colour theory

· Functional expertise in UX and UI design

· Experience in creative development & campaign implementation for web

· Extremely proficient with Adobe Creative Suite, including Photoshop, Illustrator

· Knowledge of video editing software such as After Effects or Preimiere Pro an asset

· Proficient in Microsoft Office

· Previous retail experience an asset

Related Work Skills

· Strong aesthetic sensitivity in evaluating layout, photography and typography

· Ability to meet tight deadlines on a continual basis

· Ability to work effectively in a high productivity work environment

· Expertise in developing creative concepts for the digital space

· Website management and creative asset management

· Excellent communication and interpersonal skills, and the ability to take direction but also lead a team

· Effective time management and organizational skills

· Ability to build rapport and partnerships with team members

As a result of Covid-19, most of our employees presently work remotely. This position will be required to attend the office, during which time strict safety protocols are in place. We are currently utilizing a virtual hiring process and interview candidates by phone or Zoom/Teams.

YM Inc. is an equal opportunity employer and encourages applications from qualified individuals. We thank all applicants for their interest: However, only those selected for an interview will be contacted. If chosen to participate in the selection process, accommodations are available upon request. We will consult with the applicant to provide or arrange suitable accommodation in a manner that takes into account the applicant’s accessibility needs.

Job Type: Full-time

Schedule:

  • Monday to Friday

Work remotely:

  • No

Art Director – E-Commerce


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Franchise Marketing AssistantBeauty FirstOakville, ON$45,000 – $60,000 a year Proven experience in digital marketing including Paid Search, Social, Display, and Affiliate marketing. We are looking for a strategic *Franchise Marketing… 9 days ago·More…View all Beauty First jobs – Oakville jobsSalary Search: Franchise Marketing Assistant salaries in Oakville, ONSee popular questions & answers about Beauty First

We are looking for a strategic Franchise Marketing Assistant and growth architect with broad-based knowledge in all areas of franchising development. You will be tasked with developing and leading the rollout of the company’s franchise program regionally and nationally including onboarding and training. You will also contribute strategic planning, operations, and marketing expertise.

Essential Job Functions

  • Acts as the primary first contact for franchisee candidate inquiries, franchise conventions, franchise sales consultants and vendors, providing responsive support and excellent customer service.
  • Build and oversee awareness and lead generation campaigns across all channels including email, website, and landing page updates, paid search, and social media.
  • Ensure prompt follow up on Franchising leads, ensuring that the franchisees are kept up to date on the status.
  • Adhere to the guidelines and instructions of the Business Development team, assist with generating Letters of Intent, franchise agreements, and getting them executed in the proper timeframes.
  • Assist in managing diverse marketing and advertising tools for franchise sales marketing campaigns such as mass emailing campaign, web base media (website, social media, etc.) and print media.
  • Assist in Market research (demographic, competition, and business potential), offer creative ideas to further streamline business development and/or administrative practices.
  • Manage the franchise sales website to ensure information is always up to date and continually optimize to convert leads- create landing pages, forms, and calls to action; update content and help optimize pages with backlinks and SEO-rich content that supports key targets.
  • Participate in Franchise Trade shows to represent the brand and develop new leads.
  • Performs all other related duties as assigned, which will evolve with time.

Required Skills

  • At least 2 years of experience in a similar role.
  • A post secondary degree in Business Administration, Sales, Marketing or equivalent, or relevant work experience.
  • Strong computer skills including Excel; Word, PowerPoint, Outlook.
  • Strong proficiency and understanding of Google Ads, Google Analytics, Facebook Ads & Business Manager.
  • Proven experience in digital marketing including Paid Search, Social, Display, and Affiliate marketing.
  • Exposure in cold calling for business-to-business (B2B) phone sales, inside Sales Position or door to door or trade show or social media sales (e.g., LinkedIn/WhatsApp/ Facebook/ Instagram).
  • Exceptional prioritization and time-management skills, extremely organized, and remarkable at driving results with limited supervision.
  • You enjoy working in a team environment including listening, building relationships, and solving problems.
  • You can travel within Canada and the United States, to attend events, as needed.
  • Able to handle a fast-paced environment, high volume of activity, and a deadline driven focus that remains composed under pressure.
  • Franchise development experience with a proven record of leading successful franchise development; experience converting single unit franchise-based organization to multi-unit territorial franchise rights a plus

Job Types: Full-time, Permanent

Salary: $45,000.00-$60,000.00 per year

Experience:

  • Franchise sales & development: 2 years (required)
  • Digital marketing: 2 years (required)

Franchise Marketing Assistant


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Senior SEO Strategist (Remote)Powered by SearchToronto, ON•Remote Consult & implement SEO diagnostics, strategies, and roadmaps, including technical audits and recommended site changes based on impact, confidence, and effort. 15 days ago·More…View all Powered by Search jobs – Toronto jobsSalary Search: Senior SEO Strategist (Remote) salaries in Toronto, ON

Wanted: Senior SEO Strategists (Remote)

Do you get excited about helping B2B SaaS companies achieve predictable growth with your mastery of advising & consulting clients on their SEO strategy?

Are you passionate about working directly with clients to help them develop a holistic SEO and content strategy that reaches the right people at the right time so that it converts into revenue?

Does the idea of working in a company with a team of true believers, obsessively results-focused, open-minded action takers, and people who are always in it to win it, excite you?


YOU

  • Love SEO and have shown demonstrated results with organic search strategy, content strategy, and implementation, particularly for B2B, technology, or SaaS companies.
  • Have high attention to detail.
  • Figure out how to fix the problem instead of who to blame.

  • Take 100% accountability for your wins and losses.

  • Clearly say what you’re thinking     and are objective with your feedback.
  • Have a career history of success, working in the trenches, and delivering WOW results for your team and clients consistently.


WE

  • Will always be a remote-first company that works with people we like, doing work we love, how we want.
  • Work to pioneer and uplift the standard of digital marketing and advertising we all experience.
  • Care more about your values and intelligence than your experience.
  • Are committed to creating a team dynamic that creates empowerment rather than entitlement.
  • Are one of the few independent digital strategy agencies in Canada with deep subject matter expertise in Search Marketing including being a Google Premier Partner, Facebook Marketing Partner, Bing Ads Premier Partner, and Hubspot Gold Partner.

  • We really care about our team.     We’re rated 4.6/5 Glassdoor Rating with a 96% approval rating.

Our Core Values

  • Give a Sh!t
  • Always Be in It To Win It
  • Be Obsessed with Serving Others
  • Practice a Growth Mindset
  • When We Fail, We Don’t Lose the Lesson

The Opportunity

The mission of the SEO Strategist is to retain and grow a portfolio of B2B SaaS clients, leveraging our proven methods for predictable growth for B2B SaaS Marketing. Read more about our B2B SaaS content strategy.

As a Senior SEO Strategist, you will support and protect the Director of SEO to achieve the company’s goals and gain more momentum by delivering WOW results for our B2B SaaS clients.

This role demands an individual with exceptional communication, strategic, analysis, organizational, and interpersonal qualities as you will be directly managing client accounts. This means:


  • Digital Marketing Fundamentals:     The ability to showcase your understanding in all areas of SEO, including Technical SEO, On-Page, Content Marketing, and Off-Page.

  • Communication:     The ability to set, communicate, and regularly manage expectations with clients (we do this in Basecamp).

  • Reporting and Analytics:     The ability to deliver impactful marketing results through smart decision making and day-to-day management while effectively communicating that value upward to the client through reporting and messaging (you should be proficient in Google Analytics and Google Tag Manager).

  • Project Management:     The skills to plan, organize and execute multiple ongoing initiatives in a timely and transparent manner.

  • Strategy:     The ability to approach each client interaction with their success and long-term growth in mind.

The Outcomes

  • Consult & implement SEO diagnostics, strategies, and roadmaps, including technical audits and recommended site changes based on impact, confidence, and effort.
  • Consult on content creation priorities and advise on mapping content created to each phase of our clients’ funnels so content created generates revenue.
  • Consistently deliver your plans and implementation on time, high quality, and aligned to client goals.
  • Drive organic traffic growth, organic conversion growth, and organic ranking increases by executing, developing, and innovating on Powered by Search’s SEO systems.


Perks & Benefits

  • This role is Fully Remote. Requires 4 Overlap Hours with 9 am – 5 pm EST.
  • We offer competitive compensation and quarterly bonuses.
  • You do not need to become a manager in the company to move up in compensation and role/title.
  • Flexible Hours
  • 5 weeks paid time off (for everyone!)
  • Casual dress code
  • Paid training (school, events, conferences)
  • Comprehensive health, dental, and eye care. For Full-Time Canadian Residents only.

Unless you are a proven SEO Expert, this isn’t going to be the right role for you.

QpwDVcXVOZ

Senior SEO Strategist (Remote)


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Head of Marketing OperationsGowling WLG3.8Toronto, ON•Temporarily Remote Proficient with content marketing production, including email marketing, SEO, social/media , digital advertising and digital analytics. 30+ days ago·More…View all Gowling WLG jobs – Toronto jobsSalary Search: Head of Marketing Operations salaries in Toronto, ONSee popular questions & answers about Gowling WLG

ABOUT GOWLING WLG

At Gowling WLG, our dedication to excellence and quality service begins with our people. As a global law firm with offices across Canada, the U.K., Europe, the Middle East and Asia, we pride ourselves on sourcing and retaining top talent who bring energy, passion and commitment to the delivery of outstanding client service.

When it comes to equity, diversity and inclusion, we not only accept it — we celebrate it, support it and thrive on it. To create an engaging and rewarding place to work, we seek to attract talented people from a diverse range of backgrounds and cultures. Our aim is to help everyone reach their full potential and achieve their personal and professional goals.

Employee satisfaction is important to us. We work hard to ensure that our people are motivated, engaged and empowered. We are guided by our firm’s Core Values – The Power of Teamwork, Always Striving to be Better, We all Bring Something Different – in all that we do.

Our diverse group of legal professionals, law students, law clerks/paralegals, legal administrative assistants and business support services team work together, and are respected and valued for their individual contributions.


PROFILE

Marketing Operations (MO) includes a variety of functions that form the backbone of aligning and optimizing people, processes and technology. It enables business development and marketing (BDM) to operate efficiently, effectively and in an agile manner with quality and consistency.

As a new position for Gowling WLG (Canada) LLP, the MO role will be accountable for the marketing operations team of about 20 people representing the communications, digital, design, translation and business intelligence areas. They will be accountable for accelerating and optimizing marketing operations and driving operational excellence in the areas of BDM governance, integration, standardization, automation and continuous improvement.

The ideal candidate will have proven leadership abilities, a solid track record of building relationships, providing proactive and responsive solutions to business needs, harnessing technology and innovation to improve efficiency and a client focused mindset.

This role will be required to work remotely until such time as access to our offices is permitted. Once access is permitted, this role can be based in the following Gowling WLG (Canada) LLP offices: Calgary, Hamilton, Montreal, Ottawa, Toronto, Vancouver and Waterloo.


RESPONSIBILITIES

  • Working with the Director of BDM and key stakeholders, lead the development of the vision, strategy and plan for marketing operations guided by our brand and aligned to our Firm’s Strategic Plan and business objectives; implement the plan, assess its progress and adjust as required.
  • Provide leadership and performance management for direct reports and encourage overall collaboration and diversity of thought; lead and manage change.
  • Responsible for all BDM operational initiatives designed to improve marketing productivity and drive operational efficiency; lead the development, integration and maintenance of workflows, policies, processes and procedures for BDM.
  • Lead the marketing operations team in evaluating, deploying and optimizing marketing and workflow technologies including integrations and automations, liaising with external vendors and internal teams (IT, finance, innovation committees, etc.) to manage and support BDM and key users.
  • Using fact-based data driven best practices, create key performance indicators and provide regular reports, presentations, dashboards or other analyses for BDM and Firm leaders.
  • Lead planning, budgeting and forecasting for marketing operations.
  • Collaborate and liaise with Gowling WLG (UK) LLP stakeholders, and develop synergies where and when necessary to optimize marketing operations.
  • Remain current with marketing operations trends and best practices; share learning for continuous improvement.
  • Other relevant duties as assigned.


QUALIFICATIONS

  • Gowling WLG has introduced a COVID-19 mandatory vaccination policy that requires full vaccination against COVID-19 for everyone working in or visiting its Canadian offices effective September 27, 2021. Accordingly, an offer of employment will be conditional upon the successful candidate providing proof of full vaccination. Any exemption request will be considered on a case-by-case basis and granted only where the request meets the requirements of applicable legislation.
  • Relevant college or university degree, preferably with an emphasis on business, marketing, operations and/or communications.
  • A minimum of 10 years relevant experience, preferably within a professional services organization.
  • Proven leadership abilities and a solid track record of building relationships, harnessing technology to improve efficiency, and providing proactive and responsive solutions to business needs.
  • Ability to establish team priorities, communicate effectively, facilitate group discussions and coach individuals.
  • Demonstrated experience in marketing strategy, governance, research, planning, implementation, measurement and evaluation within a complex, fast-paced in-house business development and marketing department or marketing/communications agency.
  • Proficient with content marketing production, including email marketing, SEO, social/media , digital advertising and digital analytics.
  • Advanced knowledge of client relationship management (CRM), database technology, User Experience (UX) web design principles, and martech.
  • Knowledge of Client Experience (CX) principles an asset.
  • Self-motivated, organized, resilient, curious, discerning and solutions-oriented.
  • Exceptional client service skills.
  • Strong and flexible interpersonal skills, including influencing and consensus-building skills.
  • High proficiency with Microsoft Office suite (Word, Excel, PowerPoint, and Outlook).
  • Bilingual (English and French) is an asset.

Gowling WLG is proud to offer equal employment opportunities.

If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Head of Marketing Operations


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Marketing Automation Email DeveloperMassive InsightsToronto, ON This includes building and executing flawless email marketing campaigns, including one-time blasts, recurring, trigger-based, and dynamic-content driven emails. 25 days ago·More…View all Massive Insights jobs – Toronto jobsSalary Search: Marketing Automation Email Developer salaries in Toronto, ON

Company Description

We are innovative data and analytics professionals who accelerate the data agenda of our clients. We make data come to life in marketing automation, algorithms, insights, and visualizations. We are a lean, fast partner alternative to other professional service consulting firms.

Job Description

We are looking for a Marketing Automation Email Developer to join our growing team. You will have a solid foundation in email marketing, campaign operations and execution. You understand that once you hit Send or Deploy, there’s no taking it back! You are geared toward process improvement and continuously strive to adapt it to the specific circumstances. Your attention to detail is second-to-none and you have the ability to see the big picture while diving deep into the weeds. Your creativity and curiosity is showcased in your ability to think differently and you have an innate knack for being innovative. You consistently think pro-actively and go the extra mile to exceed expectations. No short-cuts here, only quality.

As a Marketing Automation Email Developer, you are responsible for the creation of email templates, configuration, testing, deployment and reporting of email campaigns on behalf of our Canadian and US clients. This includes building and executing flawless email marketing campaigns, including one-time blasts, recurring, trigger-based, and dynamic-content driven emails.

  • You will actively participate in marketing automation status calls with clients and agencies
  • You will document campaign requests by understanding client business needs and translating them into requirements
  • You will code HTML emails and configure dynamic content and personalization elements within emails
  • You will support campaign operations while also supporting list generation, QA of emails and websites
  • Set up and execute campaigns tool, including:

    • List pulls/list generation/data list uploads
    • Configuring targeting/segmentation rules
    • Configuring personalization and dynamic content elements
    • Updating HTML/CSS
    • Configuring link tracking and email report tags
    • Configuring seed lists, test email sends
    • Taking accountability for end-to-end processes of client/campaign requests
  • Support GDPR/CASL/CAN-SPAM compliance and handling of Personal Identifiable Information (PII)
  • Keep abreast of the latest trends and developments in marketing automation and email deployment systems, including Salesforce Marketing Cloud, Braze and/or Eloqua
  • Take accountability for campaign performance reporting
  • Champion continuous processes development and improvement intended to optimize operational efficiency, without sacrificing quality or creativity
  • Promote adoption and adherence to new processes
  • Actively make recommendations on tools and methodology for developing processes

Qualifications

  • 3+ years’ hands on, in tool experience with marketing automation platforms (preferably Salesforce Marketing Cloud, Braze, Pardot and Eloqua); working with custom triggers, A/B testing, segmentation, dynamic content and personalization strategies
  • Deep understanding and ability to build customer journeys, nurture and drip campaigns as well as one-off, triggered, ad hoc email blasts
  • Understand and configure lead capture forms on landing pages (i.e. have knowledge of how URL parameters and cookies work)
  • Intimately understand the design of automated email campaigns
  • Ability to manage multiple client deliverables concurrently and to shift priorities and timelines as needed
  • Strong business, high detail-orientation and solid logical acumen
  • Excellent verbal and written communication skills appropriately applied to all levels of seniority
  • Understanding of HTML, CSS, .AMPscript and JavaScript
  • Advanced knowledge in SQL and Excel
  • Nice to have: Knowledge on Mobile communications (Push/SMS)

Marketing Automation Email Developer


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newSenior Manager, Growth MarketingPoints International3.6Toronto, ON Extensive knowledge and hands-on experience with Paid and owned digital media planning across multiple digital channels, including display programmatic, social,… 6 days ago·More…View all Points International jobs – Toronto jobsSalary Search: Senior Manager, Growth Marketing salaries in Toronto, ONSee popular questions & answers about Points International

Company Description

As a trusted partner to the world’s leading loyalty programs, Points builds, powers, and grows new ways for members to get and use their favorite loyalty currency.

More than 1 billion loyalty program members touch our products through brands like Hilton, Air Canada, Lyft, British Airways, United Airlines, Air France-KLM, Chase Bank, Etihad Airways, and many more. Our team of 250+ people across 5 global offices works together to build and launch new solutions, solve complex challenges for our partners, and create a one-of-a-kind company culture.

Click here to learn more about Points!

Job Description

Points is looking for a Senior Manager, Growth Marketing to join our Marketing team for a permanent position, based out of our downtown Toronto office. The Performance Marketing team is responsible for all paid media buying/planning and marketing activity on multiple worldwide Travel Loyalty Partner accounts supporting Points primary products.

You will be working closely with Marketing groups, including Partner Marketing, Data and Analytics, and Brand & Creative teams to maximize worldwide media campaign performance of approximately 20 different Points’ loyalty product clients on their behalf.

In this growth-focused role, you will be responsible for developing advanced media channel and targeting strategies to drive revenue growth and product penetration across all Partner portfolios. You will be responsible for leading a team of media planners in campaign budgeting management & forecasting, media innovation and personalization, campaign execution & optimization, and vendor relationships.

Reporting to the Director of Performance Marketing, the responsibilities of the role include:

  • Ownership of select high-value or strategic Performance Marketing accounts, including media strategy, budgets, targeting and channel execution
  • Evolving the Performance Marketing media practice to always-on media, driving awareness and first-time buyers beyond immediate promotion performance
  • Leading the team with individual Partner development of annual Performance Marketing budget/revenue plans, working with Finance and Growth teams on forecasting and reporting
  • Driving media innovation & implementation of new/enhanced Performance Marketing channels, vendor or Points product opportunities, including budgeting, setup and test & measurement plans.
  • Lead the team in ongoing media optimization activity to regularly increase campaign revenue and improve Performance Marketing campaign budget efficiency. Share key wins and insights across Marketing team and support of a continuous improvement culture
  • Accountability to internal Partner team stakeholders to ensure Performance Marketing team campaigns are delivered on time with high quality, and campaign performance targets are met or exceeded.

Qualifications

  • Extensive knowledge and hands-on experience with Paid and owned digital media planning across multiple digital channels, including display programmatic, social, and video (5+ years)
  • Proven experience leading client media performance to consistently meet and exceed revenue and profitability targets while managing significant budgets
  • Significant Digital Marketing experience including branding, awareness and engagement driving campaigns. Hands-on experience with dynamic creative optimization campaigns is also desired.
  • A strong track record of success leveraging first and third-party data to drive media targeting, engagement and performance
  • Strong leadership and team management ability
  • Excellent project and time management skills
  • University or College degree in Business or Marketing preferred

Additional Information

Points is an equal opportunity employer and is committed to providing an accessible recruitment process.

We welcome applications from all qualified individuals and are committed to equal employment opportunity regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request we will provide accommodation for applicants with disabilities.

All your information will be kept confidential.


The health and safety of Points’ employees, guests and business partners is a very high priority. Our view that maximizing COVID-19 vaccination rates among employees is one very important strategy to lessen the hazard of COVID-19 in our physical workspace. As such, all new Pointsters are required to be fully vaccinated in accordance with their regional guidelines.

Points is an equal opportunity employer and is committed to providing an accessible recruitment process.

We welcome applications from all qualified individuals and are committed to equal employment opportunity regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request we will provide accommodation for applicants with disabilities.

All your information will be kept confidential.

Senior Manager, Growth Marketing


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