Content SpecialistPoints International3.6Toronto, ON A good understanding of online marketing campaign execution. Writing ad copy for a variety of digital channels that engages loyalty program members in our… 21 days ago·More…View all Points International jobs – Toronto jobsSalary Search: Content Specialist salaries in Toronto, ONSee popular questions & answers about Points International

Company Description

As a trusted partner to the world’s leading loyalty programs, Points builds, powers, and grows new ways for members to get and use their favorite loyalty currency.

More than 1 billion loyalty program members touch our products through brands like Hilton, Air Canada, Lyft, British Airways, United Airlines, Air France-KLM, Chase Bank, Etihad Airways, and many more. Our team of 250+ people across 5 global offices works together to build and launch new solutions, solve complex challenges for our partners, and create a one-of-a-kind company culture.

Click here to learn more about Points!

Job Description

Points is looking for a Content Specialist to join our Marketing team for a full-time permanent position.

The ideal candidate is a skilled writer, who is passionate about:

  • Producing effective ad copy that captures a consumer insight and drives desired action
  • Crafting compelling and informative stories that bring to life our brand and our products
  • Capitalizing on data to help guide and create content
  • Testing and building on learnings to challenge the status quo

As a Content Specialist, you’ll be in charge of your own portfolio of creative projects, responsible for delivering a quality finished product, on time. You’ll oversee the creation of (mostly) digital marketing assets for a range of external partners, as well as our own brand and product communications projects, guiding them from the initial brief, through writing, design, and approvals, and then out the door for implementation.

Reporting into the Manager, Content Marketing, the Content Specialist will work closely with the Marketing teams and the Partner teams, and be responsible for:

  • Writing ad copy for a variety of digital channels that engages loyalty program members in our products
  • Project managing creative requests and liaising with the Marketing and Partner teams to see the projects through from initial brief to finished asset
  • Partnering with Creative Design to produce campaign assets that are compelling and on-time
  • Project managing social media creative, seeing through from creation to posting
  • Creating engaging and relevant B2B content in our brand tone of voice
  • Liaising with external vendors, such as translators, to ensure projects are prioritized and delivered on-time
  • Identify opportunities to improve and/or test content and creative

Qualifications

  • Preferred 1-3 years of experience in copywriting, preferably for a variety of audiences, content types and channels
  • Proactive communicator with strong verbal and written communication skills
  • Highly organized, detail-oriented self-starter with the ability to prioritize and juggle multiple deadlines
  • A good understanding of online marketing campaign execution
  • Experience in using Asana is an asset
  • Experience in managing projects in an agency environment and working with multiple brands is a definite asset
  • Please provide samples of your writing and/or a link to your portfolio

Additional Information

Points is an equal opportunity employer and is committed to providing an accessible recruitment process.

We welcome applications from all qualified individuals and are committed to equal employment opportunity regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request we will provide accommodation for applicants with disabilities.

All your information will be kept confidential.

Content Specialist


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newSocial Media Community ManagerFidelity International3.9Toronto, ON Appreciate digital technologies and emerging digital trends. Minimum 5 to 7 years of social media or digital development experience, preferably in financial… 4 days ago·More…View all Fidelity International jobs – Toronto jobsSalary Search: Social Media Community Manager salaries in Toronto, ONSee popular questions & answers about Fidelity International

About the opportunity

Who We Are:

Fidelity is a world leader in investment management. Our mission is to build a better future for Canadian investors. We provide investors a range of mutual funds and exchange traded funds (ETFs) backed by vast research resources around the world. Driven by our core values – Trust and Integrity, our people are committed to offering the best possible experience for investors and helping them achieve their financial goals.

What You Will Do:

The Social Media Community Manager is responsible for growing Fidelity Canada’s social media through primarily developing and executing content strategies and community engagement.

  • Understand the audience – You will embrace data from various sources and monitor social media to understand who our audiences are and what motivates them.

  • Tell our story – You will learn about what differentiates Fidelity, our investment professionals, products and services and culture, and lead the development and execution of content strategies with creativity and consistency across various internal and external social media platforms.

  • Be an owner – You will own the overall administration of Fidelity Canada’s social media program (except advertising or paid social media). This includes account management, vendor management, daily operations, advocacy, risk management and more.

  • Grow Our Impact – You will collaborate and develop strong relationships with colleagues across teams, departments and externally to support strategic priorities (e.g. new products, webcasts and podcasts), and contribute to growing our reach and impact.

  • Innovate – You will constantly scan for better and smarter ways of achieving goals, whether that is through a new technology, process, platform or something else, and drive innovation in your role and within the team.

  • Put customer-first – You will have a customer-first attitude and manage opportunities, inquiries, issues and problems as they arise and delight our customers.

  • Strengthen Community and Culture – You will lead the development and execution of community engagement strategies, support community projects and be a key player in strengthening community and culture at Fidelity and our customers’ trust in Fidelity.

What We Are Looking For:

  • Minimum 5 to 7 years of social media or digital development experience, preferably in financial services or B2B environment

  • University degree, preferably in Communications, Journalism, English, Marketing, Business or related field

  • Excellent communication skills, both written and oral

  • Bilingualism in English and in French is an asset

This is the right opportunity for you if you:

  • Appreciate digital technologies and emerging digital trends

  • Demonstrate strong project management and organizational abilities

  • Help foster a collaborative and engaging work environment

  • Enjoy being part of a community

  • Enjoy finding better ways to do things

  • Like seeing the impact of your work immediately

  • Know when to take initiative and when to ask for clarification or help

  • Work well under pressure while maintaining high standards

  • Are confident in your ability to learn new technologies and adapt to constantly evolving demands

Given the current circumstances, employee will be working from home, 100% of time. As working conditions return to normal, they will be expected to be onsite.

Current work authorization for Canada is required for all openings.

About you

About Fidelity International

Fidelity International offers investment solutions and services and retirement expertise to more than 2.56 million customers globally. As a privately-held, purpose-driven company with a 50-year heritage, we think generationally and invest for the long term. Operating in more than 25 locations and with $783.6 billion in total assets, our clients range from central banks, sovereign wealth funds, large corporates, financial institutions, insurers and wealth managers, to private individuals.

Our Workplace & Personal Financial Health business provides individuals, advisers and employers with access to world-class investment choices, third-party solutions, administration services and pension guidance. Together with our Investment Solutions & Services business, we invest $567 billion on behalf of our clients. By combining our asset management expertise with our solutions for workplace and personal investing, we work together to build better financial futures.

Our clients come from all walks of life and so do we. We are proud of our inclusive culture and encourage applications from the widest mix of talent, whatever your age, gender, ethnicity, sexual orientation, gender identity, social background and more. We are a disability-friendly company and would welcome a conversation with you if you feel you might benefit from any reasonable adjustments to perform to the best of your ability during the recruitment process and beyond.

We are committed to being a truly flexible employer, encouraging and trusting our people to perform their role in the way that works best for them, our business, our colleagues and our clients. We offer the maximum possible flexibility over where and when you work for all, considering your role and any local regulations. We call this new approach “dynamic working”.

Find out more about what we do, our history, our new approach of “dynamic working” and how you could be a part of our future at https://careers.fidelityinternational.com/about-us

Applying to this Job Role: Please note you are only required to upload your CV/Resume to the application screen.

Social Media Community Manager


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newSenior Manager, Growth MarketingPoints International3.6Toronto, ON Extensive knowledge and hands-on experience with Paid and owned digital media planning across multiple digital channels, including display programmatic, social,… 1 day ago·More…View all Points International jobs – Toronto jobsSalary Search: Senior Manager, Growth Marketing salaries in Toronto, ONSee popular questions & answers about Points International

Company Description

As a trusted partner to the world’s leading loyalty programs, Points builds, powers, and grows new ways for members to get and use their favorite loyalty currency.

More than 1 billion loyalty program members touch our products through brands like Hilton, Air Canada, Lyft, British Airways, United Airlines, Air France-KLM, Chase Bank, Etihad Airways, and many more. Our team of 250+ people across 5 global offices works together to build and launch new solutions, solve complex challenges for our partners, and create a one-of-a-kind company culture.

Click here to learn more about Points!

Job Description

Points is looking for a Senior Manager, Growth Marketing to join our Marketing team for a permanent position, based out of our downtown Toronto office. The Performance Marketing team is responsible for all paid media buying/planning and marketing activity on multiple worldwide Travel Loyalty Partner accounts supporting Points primary products.

You will be working closely with Marketing groups, including Partner Marketing, Data and Analytics, and Brand & Creative teams to maximize worldwide media campaign performance of approximately 20 different Points’ loyalty product clients on their behalf.

In this growth-focused role, you will be responsible for developing advanced media channel and targeting strategies to drive revenue growth and product penetration across all Partner portfolios. You will be responsible for leading a team of media planners in campaign budgeting management & forecasting, media innovation and personalization, campaign execution & optimization, and vendor relationships.

Reporting to the Director of Performance Marketing, the responsibilities of the role include:

  • Ownership of select high-value or strategic Performance Marketing accounts, including media strategy, budgets, targeting and channel execution
  • Evolving the Performance Marketing media practice to always-on media, driving awareness and first-time buyers beyond immediate promotion performance
  • Leading the team with individual Partner development of annual Performance Marketing budget/revenue plans, working with Finance and Growth teams on forecasting and reporting
  • Driving media innovation & implementation of new/enhanced Performance Marketing channels, vendor or Points product opportunities, including budgeting, setup and test & measurement plans.
  • Lead the team in ongoing media optimization activity to regularly increase campaign revenue and improve Performance Marketing campaign budget efficiency. Share key wins and insights across Marketing team and support of a continuous improvement culture
  • Accountability to internal Partner team stakeholders to ensure Performance Marketing team campaigns are delivered on time with high quality, and campaign performance targets are met or exceeded.

Qualifications

  • Extensive knowledge and hands-on experience with Paid and owned digital media planning across multiple digital channels, including display programmatic, social, and video (5+ years)
  • Proven experience leading client media performance to consistently meet and exceed revenue and profitability targets while managing significant budgets
  • Significant Digital Marketing experience including branding, awareness and engagement driving campaigns. Hands-on experience with dynamic creative optimization campaigns is also desired.
  • A strong track record of success leveraging first and third-party data to drive media targeting, engagement and performance
  • Strong leadership and team management ability
  • Excellent project and time management skills
  • University or College degree in Business or Marketing preferred

Additional Information

Points is an equal opportunity employer and is committed to providing an accessible recruitment process.

We welcome applications from all qualified individuals and are committed to equal employment opportunity regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request we will provide accommodation for applicants with disabilities.

All your information will be kept confidential.

Senior Manager, Growth Marketing


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Sales and Marketing College InstructorsILAC INTERNATIONAL COLLEGE3.4Toronto, ON The curriculum covers key areas of professional communication, organizational behaviour, project management, social media and digital marketing, brand promotion… 30+ days ago·More…View all ILAC INTERNATIONAL COLLEGE jobs – Toronto jobsSalary Search: Sales and Marketing College Instructors salaries in Toronto, ONSee popular questions & answers about ILAC INTERNATIONAL COLLEGE

Sales and Marketing Program combines the latest trends in sales and marketing with hands-on experience that will help you practice the skills students have learned in class. The curriculum covers key areas of professional communication, organizational behaviour, project management, social media and digital marketing, brand promotion and professional sales.

We are currently hiring creative, dynamic professionals to teach the following courses:

  • Organizational Behavior: This course will expose you to approaches and processes that can help in effectively leading and managing others in organizations.

  • Professional Sales:     This course develops the fundamental knowledge, skills, and attitudes required to be successful in today’s sales environment.

  • Professional Communication:     The course is designed to strengthen the knowledge of concepts and skills related to writing effective daily correspondence, preparing formal reports and proposals, and giving effective presentations while using correct language for a business context.
  • Marketing Foundations: This course will help to understand the fundamentals of the marketing process.

  • Digital Marketing:     Topics covered in this course include internet marketing foundations, how search engines work, SEO, paid search marketing, online advertising, landing page optimization, analytics, online PR and ORM, and mobile marketing.

  • Integrated Brand Promotion:     The goal of this course is to gain an understanding of the core building blocks of integrated marketing communications principles and practices.

These courses will prepare students to:

  • Have the relevant knowledge, perspectives, and practical skills required to develop marketing strategies that influence the opportunities essential in social media and consumer-to-consumer social interactions for achieving business and marketing goals.
  • Understand consumers’ social interactions, examining the various social media channels available to marketers, learning how to build social marketing strategies, and practicing how to track their effectiveness.

We are looking for a qualified college instructor who brings:

  • Dynamic presentation skills, and engaging lesson planning skills
  • Ability to meet deadlines, work independently, resolve problems and make decisions per policies and procedures;
  • Excellent communication skills (both written and oral);
  • Strong English language skills; other languages are an asset;
  • Commitment to excellence and integrity in teaching and learning

Your Qualifications and Education Requirements:

  • Have a minimum of 4 years of experience working and/or teaching the subject matter of the course; or
  • Have a minimum of 2 years of experience working and/or teaching the subject matter of the course and hold a degree, diploma or certificate from an accredited university, college or career college.

HOW TO APPLY:

  • Email your resume and cover letter to careersto@ilacic.com ;
  • Please make sure the subject line of your email includes the position you are applying for.

ILAC International College is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility to Ontarians with Disabilities Act. If contacted, please advise should you require accommodation during the hiring process.

Sales and Marketing College Instructors


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Digital Marketing Technology StrategistMarketOne International3.3Toronto, ON Perform and coach others on the advanced functions in the Martech space Creation of presentation, pitch documents and project overview/update materials based on… 30+ days ago·More…View all MarketOne International jobs – Toronto jobsSalary Search: Digital Marketing Technology Strategist salaries in Toronto, ON

It’s time to change the world of marketing – and we’re looking at you

We’re making the fortunes of some of the world’s most dynamic companies. We’re transforming marketing from an enabler to a driver of business success. We’re helping companies to evolve from outmoded outbound marketing to a fully measurable inbound engine. And when we say measurement, we mean the real business kind (not the fluffy old school marketing kind).

Who we’re looking for right now

In this case, we’re after a rounded Marketing Technologist who has experience with the entire Martech Stack and is eager to elevate B2B enterprises and take organizations on a journey of being on the bleeding edge. The role you will fill is a MarketOne Technology Strategist, a hybrid of business process and technology engineering that focuses on the B2B marketing and sales business process. The types of applications that are primarily, but not limited to Customer Data Platforms, Master Data Management, Content Management Frameworks, Marketing Automation, CRM, Business Intelligence, Data Warehousing, Website Analytics and orchestration of the customer experience. A Technology Strategist is both “a business expert that understands and can apply engineering” and “an engineer that understands how to apply engineered systems to the business”—a Marketing Technologist (Martech).

With a focus on performance-driven marketing, this is a challenging role that blends business process design with multi-platform/multi-application design and engineering. You will be working in a results-driven and creative environment, so it is essential that you have a passion for the practical utilization of technology to drive pipeline performance – not the shiny objects that distract marketers.

Seeking candidates with subject matter expertise in one or any combination of the following: Marketo, Eloqua, Salesforce Marketing Cloud, Salesforce CRM, MS Dynamics, Google Analytics, Adobe Web Analytics, Informatica, Pitney Bowes Spectrum, Hadoop, Treasure Data, Twilio, Tealium, Blueconic, Lytrics, Terminus, Engagio

Your day-to-day

  • As the Technology Strategist, you will be a main point of contact on our more strategic and enterprise-size accounts for developing and driving technology adoption, scale and vision setting roadmaps.
  • A Technology Strategist is expected to perform functional & business requirements gathering for identifying impact, feasibility and scale. These assessments drive design and implementation of feature engineering/enhancements for assigned clientele to the Technology Strategist.
  • You will be expected to understand how Web and Application development teams can be utilized within the overall martech infrastructure
  • You are expected to have deep domain experience and configuration expertise ranging from CMS, MAP , CRM, DMP, DAM, ERP, database management etc and the augmentation of those systems and related processes. Management of a full stack of technologies is core to this role.
  • You will be advising clients on how to utilize technology platforms to drive better automation, user adoption, UX/CX, BI, CRO and elevate ROI.
  • You are expected to understand and utilize frameworks such as ABM, SVC, multi-source segmentation and solutions for business problems which span across multiple platforms.
  • Perform and coach others on the advanced functions in the Martech space
  • Creation of presentation, pitch documents and project overview/update materials based on MarketOne established frameworks
  • Mentor and/or manage Application Architects, Engineers and Developers
  • You will work with our Client Services team to support the development project plans, scope and estimates
  • You will partner with the account managers and directors to produce client status reports and develop account resourcing plans

Background

  • At least 3 years working experience
  • Certification in any of the listed Martech platforms
  • Ability to design and push the boundaries of entire stacks, extending well beyond out of box capability of any single toolset. A growth hacker mindset and a thought leader.
  • Comfortable and familiar with data: Data modelling, orchestration and creating engineered datasets for the consumption of platforms
  • Understands and can produce implementations for concepts such as ABM, CXM, Lead to Revenue and Marketing Attribution
  • Solid B2B marketing experience, preferably with clients in the high-tech, manufacturing, business services sectors
  • A strong background working with and transforming marketing data, including integration of multiple systems within marketing and sales use cases.
  • Evidence of a strong academic background – does not have to have marketing specific. Business acumen is highly valued in this role.

Digital Marketing Technology Strategist


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Email Marketing SpecialistCCAFToronto, ON$17 – $18 an hourResponsive employer Creating and monitoring email marketing campaigns. Developing email marketing strategies and plans for international customers. Part-time hours: 10 per week. 17 days ago·More…View all CCAF jobs – Toronto jobsSalary Search: Email Marketing Specialist salaries in Toronto, ON

Creating and monitoring email marketing campaigns

Developing email marketing strategies and plans for international customers

Writing business emails to target organizations

Email content editing

Proofreading key messaging

Email data management

Contract length: 9 months

Part-time hours: 10 per week

Job Types: Part-time, Temporary

Salary: $17.00-$18.00 per hour

COVID-19 considerations:
A comprehensive COVID safety plan is implemented at school to ensure our students and staff’s health and safety.

Work remotely:

  • No

Email Marketing Specialist


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10 reasons to invest my efforts on Linkedin as an International Student

Janser Bob blog post

Linked In has become the primary platform for all professionals looking to establish a strong connection with peers, networking, and as a source of knowledge.

Currently, Linked in has over 700 million users, being recognized as the most trusted social network in the U.S.

Thus, connecting millions of professionals worldwide, it’s a kind of social network that unquestionably every professional should pay attention to.

But how about International Students? LinkedIn can offer the same level of value? The answer is yes.

Here are the 10 reasons to invest your efforts on LinkedIn as an International Student:

  1. Networking
  2. Job search
  3. Portfolio showcase
  4. Personal branding
  5. Learning
  6. The impact of Keywords on my field
  7. Share your voice
  8. Collaboration
  9. Volunteer
  10. Self-analysis

Let’s take a look at each one in detail:

1) Networking:

LinkedIn can help not only professionals but International Students and newcomers as well. While you are studying, it is critical to practice networking, expanding your network of contacts in your desired industry. It’s a long run journey to do it properly. It’s all about the trust you need to develop within your network to make it stronger and, eventually, to get your dream job.

2) Job search:

Especially post-pandemic, LinkedIn provides you with the channel to connect with peers and people who can definitely help you get the job you want. Bear in mind that you can get a job by applying for one job post or be recommended for someone. Either way, it is crucial to be active on LinkedIn to be seen and remembered.

3) Portfolio showcase:

Did you ever heard the quote “A picture is worth a thousand words”? Well, in LinkedIn, it’s the same. It’s the perfect place to showcase your portfolio, whether as a visual portfolio or a portfolio of achievements. Yes, you can definitely build a portfolio illustrating all your achievements from a quantitative perspective, representing what you have generated with charts and simple illustrations. With that, you can leverage your authority in your industry.

4) Personal branding:

How about your positioning as a professional? Take your journey to the next level shaping your personal brand on LinkedIn. Approach this opportunity as a chance to treat your name as a brand. Your goal is to build credibility and authority around your name. If you are really good at something, why not be recognized for it?

5) Learning:

LinkedIn has a learning section with over 16,000 expert-led courses available covering many industries. The Linkedin Learning. It is a great place to grow your skills and keep you up-to-date, especially as an international student. When you complete a course, you earn a certificate to add to your portfolio, sweet no? To make it even better, you can view the courses anytime on the way on your phone or your computer.

6) The impact of Keywords on my field:

This is another strong reason to invest your efforts on LinkedIn as an International Student. The Skills section is available to compose a board where you can list up to 50 skills you have related to your industry or job position. It is a great tool either for self-analysis, identifying potential gaps to work on, or recognizing the top 3 skills you are proficient in.

7) Share your voice:

Don’t be shy! The world wants to hear from you. And LinkedIn will recognize you. The more often you post on LinkedIn, the more on top of the page you will be positioned in potential job search bringing only benefits. Share your opinion around a specific topic, write an article about your industry. Did you read a book and have some insight relevant to share? Go ahead and be active in sharing your thoughts.

8) Collaboration:

With the power of connecting millions of people, LinkedIn can be used as a resource to help you out with tasks related to your studies. Some of your activities may require the opinion or collaboration of others, and you can definitely get what you will need on LinkedIn.

9) Volunteer:

Like job search, there are many volunteer opportunities available on LinkedIn. Struggling to get your first job as an international student? Try volunteering first to shape your skills and creating your networking foundation. Look for some kind of activity with some level of challenge to put yourself out of your comfort zone. You won’t regret it.

10) Self-analysis:

Last but not least, self-analysis is critical to success. The best practice is to review your profile periodically. Set goals and review them based on realistic expectations in terms of number of contacts, number of interviews, etc. Not only a better LinkedIn profile you can build but especially a better sense of direction you can get as an International student to achieve your goals.

Final thoughts

There are several reasons why you should invest your efforts on LinkedIn as an International Student. However, these are the top 10 I would suggest as a starting point for you. Make a plan, enjoy the journey, and be the best version of yourself every day. Take a look at another post What you should know about the importance of taking action on Linkedin