Digital Marketing Journey Manager

Job title: Digital Marketing Journey Manager

Company: Scotiabank

Job description: Requisition ID: 130598

Cost Centre: CB Digital Marketing

Employee Referral Program – Potential Reward: $2,000.00

We are committed to investing in our employees and helping you continue your career at Scotiabank.

Purpose

The Digital Marketing Journey Manager works closely with marketing teams, business stakeholders, and digital subject matter experts in planning and executing end to end digital marketing campaigns and projects across organic, owned and paid channels.

In this role, the manager is the primary contact for business line and marketing teams requiring digital support to drive growth through product acquisition, engagement and adoption, product optimization, project support, operations and brand building objectives that help add value for the customer and meet demand. The manager works with marketing & business lines to gather and determine program needs and requirements for digital channels (owned and paid) and collaborates with subject matter experts in a dedicated squad to generate an integrated digital plan. Digital channels are inclusive of Scotia Online Communications Centre, Scotia mobile banking application, banner and text ads, A/B multivariate testing and sales modules within the sites, ABM targeted marketing, email targeted marketing and all paid and social media channels.

This role requires a strong ability to manage and prioritize support for multiple initiatives and needs a high level of coordination and attention to detail. Ongoing interaction with marketing peers and internal business line customers is also critical.

Accountabilities

  • Champions a customer-first. strategic approach coordinating cross-functional digital teams in the creation and flawless execution of end to end digital marketing strategy across organic, owned and paid digital channels for specific lines of business
  • Focuses on a seamless customer journey, ensuring consistent messaging from one touchpoint to the other to provide an optimal brand and customer experience.
  • Responsible for planning and executing across the authenticated digital channel (Scotia Online, Mobile banking application, ABM)
  • Oversees and supports a project team that executes across other digital channels (.COM & Paid) in customer acquisition, sales, engagement and adoption campaigns for assigned business lines
  • Delivers post-campaign analysis and insights of marketing campaigns through the creation of dashboards and campaign reports by working closely with analysts and project teams.
  • Proactively identifies and recommends future campaigns and initiative improvements through active awareness by staying ahead of emerging customer needs and consumer research.
  • Has a high-level understanding of digital marketing tactics, channel metrics, industry best practices, and A/B/multivariate test results
  • Aids in the preparation of reports for management and business lines detailing campaign performance with insights and recommendations for future consideration that add value for the customer.
  • Provides input to help support the strategy for evolving the authenticated & unauthenticated digital banking channels
  • Participates in agile squads/sprints as a Subject Matter Expert to help shape and develop new functionality, user experiences, customer journeys and other initiatives to meet customer demands and drive sales, online and mobile banking adoption and customer engagement initiatives.
  • Leads all campaign testing activities across channels, including coordinating campaign launch dates, optimizing marketing calendar, as well as responsible for all escalations related to operational activities.

Education / Experience / Other Information (include only those that are specific to the role)

  • Formal post-secondary education
  • Minimum of 3-4- years of digital direct to consumer marketing experience
  • Strong initiative, forward thinking and creative problem-solving skills with the ability to create or stimulate integrated cross-disciplinary strategic marketing solutions.
  • Detail oriented, exceptionally organized, strong project management skills
  • Fluent in platform with various ad technologies
  • Experienced working with external agencies, B2B and B2C marketing, digital marketing and new marketing trends

Working Conditions

  • Work in a standard office-based environment; non-standard hours are a common occurrence. No travel required.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: “for every future”, we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please . Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.

Note: All postings in me@Scotiabank will remain live for a minimum of 5 days.

Expected salary:

Location: Toronto, ON

Job date: Wed, 10 Nov 2021 23:34:23 GMT

Apply for the job now!

Digital Marketing Journey Manager

Job title: Digital Marketing Journey Manager

Company: Tangerine

Job description: Requisition ID: 130598

Cost Centre: CB Digital Marketing

Employee Referral Program – Potential Reward: $2,000.00

We are committed to investing in our employees and helping you continue your career at Scotiabank.

Purpose

The Digital Marketing Journey Manager works closely with marketing teams, business stakeholders, and digital subject matter experts in planning and executing end to end digital marketing campaigns and projects across organic, owned and paid channels.

In this role, the manager is the primary contact for business line and marketing teams requiring digital support to drive growth through product acquisition, engagement and adoption, product optimization, project support, operations and brand building objectives that help add value for the customer and meet demand. The manager works with marketing & business lines to gather and determine program needs and requirements for digital channels (owned and paid) and collaborates with subject matter experts in a dedicated squad to generate an integrated digital plan. Digital channels are inclusive of Scotia Online Communications Centre, Scotia mobile banking application, banner and text ads, A/B multivariate testing and sales modules within the sites, ABM targeted marketing, email targeted marketing and all paid and social media channels.

This role requires a strong ability to manage and prioritize support for multiple initiatives and needs a high level of coordination and attention to detail. Ongoing interaction with marketing peers and internal business line customers is also critical.

Accountabilities

  • Champions a customer-first. strategic approach coordinating cross-functional digital teams in the creation and flawless execution of end to end digital marketing strategy across organic, owned and paid digital channels for specific lines of business
  • Focuses on a seamless customer journey, ensuring consistent messaging from one touchpoint to the other to provide an optimal brand and customer experience.
  • Responsible for planning and executing across the authenticated digital channel (Scotia Online, Mobile banking application, ABM)
  • Oversees and supports a project team that executes across other digital channels (.COM & Paid) in customer acquisition, sales, engagement and adoption campaigns for assigned business lines
  • Delivers post-campaign analysis and insights of marketing campaigns through the creation of dashboards and campaign reports by working closely with analysts and project teams.
  • Proactively identifies and recommends future campaigns and initiative improvements through active awareness by staying ahead of emerging customer needs and consumer research.
  • Has a high-level understanding of digital marketing tactics, channel metrics, industry best practices, and A/B/multivariate test results
  • Aids in the preparation of reports for management and business lines detailing campaign performance with insights and recommendations for future consideration that add value for the customer.
  • Provides input to help support the strategy for evolving the authenticated & unauthenticated digital banking channels
  • Participates in agile squads/sprints as a Subject Matter Expert to help shape and develop new functionality, user experiences, customer journeys and other initiatives to meet customer demands and drive sales, online and mobile banking adoption and customer engagement initiatives.
  • Leads all campaign testing activities across channels, including coordinating campaign launch dates, optimizing marketing calendar, as well as responsible for all escalations related to operational activities.

Education / Experience / Other Information (include only those that are specific to the role)

  • Formal post-secondary education
  • Minimum of 3-4- years of digital direct to consumer marketing experience
  • Strong initiative, forward thinking and creative problem-solving skills with the ability to create or stimulate integrated cross-disciplinary strategic marketing solutions.
  • Detail oriented, exceptionally organized, strong project management skills
  • Fluent in platform with various ad technologies
  • Experienced working with external agencies, B2B and B2C marketing, digital marketing and new marketing trends

Working Conditions

  • Work in a standard office-based environment; non-standard hours are a common occurrence. No travel required.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: “for every future”, we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please . Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.

Note: All postings in me@Scotiabank will remain live for a minimum of 5 days.

Expected salary:

Location: Toronto, ON

Job date: Thu, 11 Nov 2021 05:11:36 GMT

Apply for the job now!

Digital Marketing Journey Manager

Job title: Digital Marketing Journey Manager

Company: Scotiabank

Job description: Requisition ID: 130598

Cost Centre: CB Digital Marketing

Employee Referral Program – Potential Reward: $2,000.00

We are committed to investing in our employees and helping you continue your career at Scotiabank.

Purpose

The Digital Marketing Journey Manager works closely with marketing teams, business stakeholders, and digital subject matter experts in planning and executing end to end digital marketing campaigns and projects across organic, owned and paid channels.

In this role, the manager is the primary contact for business line and marketing teams requiring digital support to drive growth through product acquisition, engagement and adoption, product optimization, project support, operations and brand building objectives that help add value for the customer and meet demand. The manager works with marketing & business lines to gather and determine program needs and requirements for digital channels (owned and paid) and collaborates with subject matter experts in a dedicated squad to generate an integrated digital plan. Digital channels are inclusive of Scotia Online Communications Centre, Scotia mobile banking application, banner and text ads, A/B multivariate testing and sales modules within the sites, ABM targeted marketing, email targeted marketing and all paid and social media channels.

This role requires a strong ability to manage and prioritize support for multiple initiatives and needs a high level of coordination and attention to detail. Ongoing interaction with marketing peers and internal business line customers is also critical.

Accountabilities

  • Champions a customer-first. strategic approach coordinating cross-functional digital teams in the creation and flawless execution of end to end digital marketing strategy across organic, owned and paid digital channels for specific lines of business
  • Focuses on a seamless customer journey, ensuring consistent messaging from one touchpoint to the other to provide an optimal brand and customer experience.
  • Responsible for planning and executing across the authenticated digital channel (Scotia Online, Mobile banking application, ABM)
  • Oversees and supports a project team that executes across other digital channels (.COM & Paid) in customer acquisition, sales, engagement and adoption campaigns for assigned business lines
  • Delivers post-campaign analysis and insights of marketing campaigns through the creation of dashboards and campaign reports by working closely with analysts and project teams.
  • Proactively identifies and recommends future campaigns and initiative improvements through active awareness by staying ahead of emerging customer needs and consumer research.
  • Has a high-level understanding of digital marketing tactics, channel metrics, industry best practices, and A/B/multivariate test results
  • Aids in the preparation of reports for management and business lines detailing campaign performance with insights and recommendations for future consideration that add value for the customer.
  • Provides input to help support the strategy for evolving the authenticated & unauthenticated digital banking channels
  • Participates in agile squads/sprints as a Subject Matter Expert to help shape and develop new functionality, user experiences, customer journeys and other initiatives to meet customer demands and drive sales, online and mobile banking adoption and customer engagement initiatives.
  • Leads all campaign testing activities across channels, including coordinating campaign launch dates, optimizing marketing calendar, as well as responsible for all escalations related to operational activities.

Education / Experience / Other Information (include only those that are specific to the role)

  • Formal post-secondary education
  • Minimum of 3-4- years of digital direct to consumer marketing experience
  • Strong initiative, forward thinking and creative problem-solving skills with the ability to create or stimulate integrated cross-disciplinary strategic marketing solutions.
  • Detail oriented, exceptionally organized, strong project management skills
  • Fluent in platform with various ad technologies
  • Experienced working with external agencies, B2B and B2C marketing, digital marketing and new marketing trends

Working Conditions

  • Work in a standard office-based environment; non-standard hours are a common occurrence. No travel required.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: “for every future”, we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please . Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.

Note: All postings in me@Scotiabank will remain live for a minimum of 5 days.

Expected salary:

Location: Toronto, ON

Job date: Thu, 11 Nov 2021 05:41:23 GMT

Apply for the job now!

newMarketing and Analytics Manager (Canada)Just Energy3.1Mississauga, ON Responsible for managing the annual digital and marketing budget and monthly reconciliations. Mange the digital contract renewal journey for customers by… 3 days ago·More…View all Just Energy jobs – Mississauga jobsSalary Search: Marketing and Analytics Manager (Canada) salaries in Mississauga, ONSee popular questions & answers about Just Energy

Marketing and Analytics Manager (Canada) – (211704332)

Description


Marketing & Analytics Manager (Canada)

Is Just Energy Group the place for you?

Just Energy Group is a leader in the energy sector offering green energy, retail and commercial energy, and home services solutions. We value integrity, innovation, customer-centricity, responsibility, enrichment, and excellence.

Your Opportunity:

As an essential member of the customer retention & profitability team, the Manager Marketing and Analytics will be responsible for leading strategic campaigns within the digital and content marketing space to increase customer engagement and identify opportunities to add new revenue streams.

Your key accountabilities:

  • Lead the development and execution of digital marketing and engagement strategy across multiple platforms with the goal of creating customer stickiness and expanding gross margin
  • Utilize advanced analytics to study behavioral trends of the existing customer base and identify creative retention, up-sell, cross-sell, and reacquisition opportunities
  • Constantly perform quantitative analysis of current digital platforms, identify opportunities for improvements, and maximize every digital customer interaction to elevate engagement levels
  • Mange the digital contract renewal journey for customers by utilizing Marketing cloud to segment prospects, devise tailored offers based on attributes and create a plug and play offer system to maximize conversions and gross margin
  • Lead a cross-functional team to prepare campaign material and content, identify target segments, seek legal approval, load into digital platform, and report on campaign success
  • Adapt campaign strategies/processes with urgency based on performance, market changes, and updated internal priorities
  • Develop, organize and automate digital marketing & promotion campaigns and fully maximize the capabilities of SalesForce and Marketing Cloud
  • Continually pursue internal promotional opportunities to raise awareness and adoption of the campaigns, extending applications into new channels and audiences
  • Make data backed recommendations with actionable items that result in campaign optimization and improved conversion rates
  • Conduct deep dives into each market segment to identify churn indicators and devise proactive campaigns for at-risk customers to reduce attrition
  • Analyze market data to identify key marketing opportunities including consumer insights, competitive analysis and new audience acquisition
  • Responsible for managing the annual digital and marketing budget and monthly reconciliations
  • Collaborate with internal and external stakeholders to effectively measure the productivity of various campaign initiatives
  • Query and create reports and dashboards to monitor success of campaigns and present to stakeholders on a weekly / monthly basis
  • Study current customer segments and look for opportunities for cross-sell, upsell, proactive retention campaigns, renewal, and re-acquisition campaigns by fully utilizing digital capabilities of SF / Marketing Cloud
  • Manage weekly usage email marketing content
    • Recent green drive plan added ~$15K in revenue through this platform
    • Huge opportunity to boost Terrapass, home water, incremental renewals, improve customer experience
    • Own content, segmentation, loading campaigns into MarketingCloud
  • Mange ebill marketing content
    • Work with ESG to update content and review opportunities to add $$
  • Assist in building and managing a tailored renewal platform in SF / Marketing Cloud
    • Plug and play system that assists a business user add offers real-time based on current customer attributes
    • Offers could be sent through multiple mediums such as email, text, portal, letter, SF
  • Manage and own all engagement on portal

You’ll gain exposure to core business functions and be part of a wider team making decisions to add revenue for the Company. The role has been created to support our next phase of growth and offers a fantastic opportunity for the right candidate.

Your background includes:

  • Candidate will have 3-5 years of experience in customer centric roles such as sales, marketing, retention, and / or Business analytics
  • Prior experience in utilizing customer engagement platforms such as Marketing Cloud preferred
  • Bachelor’s Degree in a business, marketing, analytics, or communications required; MBA preferred
  • 2-3 years of experience in web and google analytics preferred
  • Strong Excel skills and prior experience/knowledge of SQL and relational databases
  • Familiarity developing campaign strategies, preferably in an industry involving subscription-based services
  • Excellent written and verbal communication skills along with ability to communicate complex ideas to a variety of audiences
  • Effective at managing multiple projects/tasks of varying complexities, meeting deadlines
  • Strong business acumen and data-driven decision-making capabilities

Benefits:

Just Energy offers a robust benefits plan for staff members, as well as Employee Assistance Programs that offer a wealth of tools and resources to enrich the employee experience. The company also provides a number of cost-free, self-development courses for those that wish to build on their skills and competencies. In addition, a variety of awards offer another opportunity to recognize and reward employees.

We offer:

  • Work from home (WFH) Model
  • Competitive compensation
  • Comprehensive benefits package
  • Employee discount opportunities
  • Retirement Options
  • Personal development resources
  • Health and wellbeing tools and resources and more

#L1-NU


Primary Location: CA-ON-Mississauga

Job: Sales

Schedule: Regular

Shift: Standard

Employee Status: Manager

Job Type: Full-time

Job Level: Day Job

Travel: Yes, 10 % of the Time

Job Posting: Oct 13, 2021, 9:07:57 AM

Marketing and Analytics Manager (Canada)


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Marketing Manager, IT Infrastructure, Cloud & CybersecurityRicoh3.4Mississauga, ON+2 locations Create the 12 month campaign strategy that is aligned to the buyer’s journey: digital marketing, content marketing, social media, sales communications, events,… 17 days ago

Marketing Manager, IT Infrastructure, Cloud & Cybersecurity

The Marketing Manager, IT Infrastructure, Cloud, and Cybersecurity will be responsible for creating the go-to-market strategy for Ricoh IT Services and Solutions. You will be the expert in the offering as well as the buying committee, buyer journey, buyer needs and watering holes for the target audience. You take an outside-in, customer centric approach to everything you do. You will partner with demand generation, marketing communications, field marketing, sales, and portfolio management to create the engagement strategies, launch plans, content, messaging and campaigns. Success is measured by increased awareness, buyer engagement, demand creation and revenue.

Duties and Responsibilities:

  • Research, develop and deploy buyer personas and journeys using a deep understanding of target buyer needs, the buying decision process, scenarios, and variations.
  • Create a buyer needs map and messaging architecture for all appropriate solutions and services.
  • Build the go-to-market plan to support prioritizing and aligning target audiences, developing effective messaging, value propositions and building content architecture for customers and prospects.
  • Create the 12 month campaign strategy that is aligned to the buyer’s journey: digital marketing, content marketing, social media, sales communications, events, and lead nurture/demand generation
  • Together with the portfolio, field, and communications teams, develop and execute message maps, value propositions at the campaign, category and solution level
  • Working with SMEs, lead the creation of content and advertising: case studies, videos, website, blog posts, banners, brochures, press releases, sponsorship activations etc.
  • Collaborate with the cross functional resources necessary for successful launches and campaign success
  • Create, maintain, and execute buyer engagement calendars, budgets, and manage projects effectively and on time
  • Set, track, and achieve goals, KPIs and budgets for all activities: revenue, opportunities, MQLs, CPC, CTR, etc.
  • Ensure all marketing collateral and activities are aligned to our brand position and brand standards
  • Ensure approval processes are met
  • Regularly report on marketing’s activities and results to executive management
  • Work with partners to identify opportunities for go-to-market with co-branded and focused messaging, campaigns, events etc.
  • Understand market trends, the vendor landscape, competitive activity to stay current with industry skills, trends, and emerging tactics
  • Brief and coordinate the work of internal resources and agencies
  • Manage agency relationships and contracts
  • Other duties as required.

Education and Experience:

  • Post-secondary education in Marketing, Communications and/or PR
  • 5-7 years progressive marketing experience with experience in B2B and/or related industries.
  • Demonstrated record of success and relevant work experience in roles with increasing complexity and responsibility.
  • Experience developing, executing, and optimizing integrated marketing campaigns including digital, social media, search, email, advertising, events and content creation.
  • Experience balanced in strategic planning and execution – a keen ability to operate at a high level strategically with the energy to “roll up the sleeves” and ensure that the marketing plans are successfully executed.
  • Proficient in Excel, PowerPoint, Word.
  • Experience with Google Analytics, SEO, best practices and MAPs

#Ind1

Job Types: Full-time, Permanent

Benefits:

  • Dental care
  • Extended health care
  • On-site parking
  • Paid time off
  • RRSP match
  • Vision care

Schedule:

  • Monday to Friday

Marketing Manager, IT Infrastructure, Cloud & Cybersecurity


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Digital Marketing Journey Manager

Toronto, ON

$36.25 an hour – Temporary, Contract

Equivalent Experience

Responsible for championing digital customer experience across all digital channels, making sure the customer has an optimal journey. Two-fold business line that oversees Sales/Growth and Customer Experience for Digital Marketing for our client in the banking industry.

Project: Journey Manager will be working on multiple projects within Business Banking and Wealth business lines.

The Digital Marketing Journey Manager works closely with marketing teams, stakeholders, and customers in defining an end to end digital marketing strategy across organic, owned and paid channels.

In this role, the manager is the primary contact for business line and marketing teams requiring digital support to drive growth through product acquisition, engagement and adoption, product optimization, project support, operations and brand building objectives that help add value for the customer and meet demand. The manager works with marketing & business lines to gather and determine program needs and requirements for digital channels (owned and paid), and collaborates with subject matter experts in a dedicated squad to generate an integrated digital plan.

Typical Day in Role:

  • Speaking on video calls with different Marketing teams to recommend new strategies on how to support campaigns, product launches.
  • Working with Analytics teams to report on campaign that would have concluded.
  • Working with the Paid Media team to create strategy for upcoming campaigns.
  • SME for all the channels and provide expertise across different teams.
  • Champions a customer first strategic approach coordinating cross functional digital teams in the creation and flawless execution of end to end digital marketing strategy across organic, owned and paid digital channels for specific lines of business
  • Focuses on a seamless customer journey, ensuring consistent messaging from one touchpoint to the other to provide an optimal brand and customer experience.
  • Responsible for planning and executing across the authenticated digital channel (Mobile baking application, ABM)
  • Oversees the execution across other digital channels (.COM & Paid) in customer acquisition, sales, engagement and adoption campaigns for assigned business lines
  • Delivers post-campaign analysis of marketing campaigns
  • Coordinates subject matter expertise across platforms to proactively identify and recommend future campaigns and initiative improvements through active awareness by staying ahead of emerging customer needs. Has a high level of digital marketing tactics, channel metrics, industry best practices, and A/B/multivariate test results
  • Aids in the preparation of reports for management and business lines detailing campaign performance with insights and recommendations for future consideration that add value for the customer.
  • Provides input to help support the strategy for evolving the authenticated & unauthenticated digital banking channels
  • Participates in agile squads/sprints as a Subject Matter Expert to help shape and develop new functionality, user experiences, customer journeys and other initiatives to meet customer demands and drive sales, online and mobile banking adoption and customer engagement initiatives.
  • Leads all campaign testing activities across channels, including coordinating campaign launch dates, optimizing marketing calendar, as well as responsible for all escalations related to operational activities.

Top Skills Details:
digital marketing, project management, campaign analysis

À propos d’Aston Carter:
Aston Carter, une division d’Aerotek, est un fournisseur d’envergure mondiale de services de recrutement et de dotation de personnel pour les sociétés à la recherche de professionnels du milieu des affaires hautement spécialisés. Aerotek est une société en exploitation d’Allegis Group, un fournisseur multinational de solutions en matière de talent.

Aston Carter s’engage fermement à offrir un service de premier ordre aux clients et aux professionnels du milieu des affaires dans un vaste éventail de disciplines, notamment la comptabilité, la finance, la gouvernance ainsi que la gestion du risque et de la conformité. Avec plus de 60 bureaux en Europe, Asie et Amérique du Nord, Aston Carter offre une expertise locale, régionale et mondiale pour répondre aux besoins uniques de ses clients.

Reconnu “best of staffing” par nos clients et le talent que nous recrutons, Aston Carter s’engage à livrer un service hors pair a tous nos partenaires d’affaire.

About Aston Carter:
Aston Carter is a distinguished global provider of recruitment and staffing services to companies requiring highly specialized business professionals. As a Best of Staffing® Client and Talent leader, Aston Carter has an unrivaled commitment to delivering first class service to clients and business professionals across a variety of disciplines, including Accounting and Finance as well as Governance, Risk and Compliance. With more than 60 offices across Europe, Asia Pacific and North America, Aston Carter provides local, regional and global expertise to drive value and meet our customers’ unique needs. Aston Carter is a division of Aerotek. Aerotek is an operating company of Allegis Group, a global talent solutions provider.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.


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Senior Manager, Digital Marketing and Experience, Bell Media…BELL MEDIA INC.3.7Toronto, ON Proven experience developing conversion based integrated marketing strategies across the consumer journey, including digital, traditional, out of home and Bell… 30+ days ago·More…View all BELL MEDIA INC. jobs – Toronto jobsSalary Search: Senior Manager, Digital Marketing and Experience, Bell Media, salaries in Toronto, ONSee popular questions & answers about BELL MEDIA INC.

Req Id: 303500

At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we advance how Canadians connect with each other and the world.

If you’re ready to bring game-changing ideas to life and join a community that values professional growth and employee wellness, we want you on the Bell team.

The Bell Media team creates and delivers the best Canadian and international content across our digital media, television, radio, and out-of-home advertising platforms. We’re looking for innovative team players ready to take some of the most well-known entertainment brands in the country to the next level.

As the Senior Manager, Digital Marketing and Experience, the successful candidate will be a key member of the Marketing Leadership Team. Accountable for digital marketing strategy, subscription growth and development of key DTC brands such as Crave, this role will build a strategic marketing vision for key DTC properties, ensuring that marketing activities deliver short term and long term business results. As a leader, you will inspire and develop a team of marketing professionals. You will become the go-to person for OTT acquisition marketing for Bell Media.


Responsibilities:

  • Lead the direction of digital and acquisition marketing strategy to drive subscriptions, revenue and Customer Lifetime Value for key DTC brands such as Crave
  • Create and execute strategies and marketing initiatives driving brand awareness, consumer engagement, product use and market leadership
  • Activate the full marketing funnel and develop the consumer journey positioning for Crave and other DTC properties
  • Build and leverage key brands like HBO, Showtime and STARZ while establishing a unique voice for Crave
  • Be the champion for the consumer delivering an unmatched user experience for the Crave and all other DTC web and apps
  • Implement on-channel and social media strategies to drive engagement and viewership
  • Support affiliate marketing teams to drive subscription and retention to BDU subscriptions to Crave and other DTC properties
  • Build relationships with third party platforms to maximise marketing opportunities through merchandising and 1:1 marketing
  • Be the team expert on industry developments in OTT services and best practices for acquisition marketing
  • Evaluate new marketing opportunities with social media and digital partners
  • Build and manage budgets
  • Manage external agency relationships
  • Leverage data for key insights to better understand our customers and our competitive positioning
  • Build a culture of inclusion and learning while leading a high-performing environment


Competences:

  • 4 year College/University degree or equivalent; Business Marketing, Advertising and/or Business Strategy. MBA an asset.
  • 7 to 10 years’ experience in a senior Marketing role, with focus on eCommerce, digital and acquisition marketing
  • Proven experience developing conversion based integrated marketing strategies across the consumer journey, including digital, traditional, out of home and Bell Media owned touch points.
  • Expert knowledge in industry trends, competition and customer buying habits
  • Strong understanding of product development lifecycles and processes
  • Exceptional analytical skills; strong focus on ROI
  • Experience with data and customer segmentation as the basis for discovering actionable insights.
  • Bilingualism (English and French), considered a very strong asset due to the national scope of the role
  • Strong leadership, coaching and people management skills
  • Ability to influence key stakeholders, as well as initiate and drive change
  • Highly energetic team player with the ability to work collaboratively within the Marketing team and cross-functionally with other key stakeholder groups.
  • Ability to adapt to a demanding, rapidly changing work environment, set priorities and meet tight deadlines

Bilingualism is an asset (English and French); adequate knowledge of French is required for positions in Quebec.


Additional Information:


Position Type: Management
Job Status: Regular – Full Time
Job Location: Canada : Ontario : Toronto
Application Deadline: 10/10/2021


Please apply directly online to be considered for this role. Applications through email will not be accepted.

At Bell, we don’t just accept difference – we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.

Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or recruitment@bell.ca to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at inclusion@bell.ca.

Created: Canada, ON, Toronto


Bell, one of Canada’s Top 100 Employers.

Senior Manager, Digital Marketing and Experience, Bell Media,


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Senior Project ManagerPunchhToronto, ON$100,000 a year Punchh brings the power of digital engagement to physical stores by delivering omnichannel experiences and personalization across the entire customer journey to… 11 days ago·More…View all Punchh jobs – Toronto jobsSalary Search: Senior Project Manager salaries in Toronto, ON

Punchh is the leader in AI-powered loyalty, offer management, and customer engagement solutions for brick-and-mortar and online restaurants, convenience stores, and other retailers. Punchh brings the power of digital engagement to physical stores by delivering omnichannel experiences and personalization across the entire customer journey to drive same-store sales and customer lifetime value. Using pre-built integrations to 200+ third-party systems such as POS, WiFi, kiosk, and payment providers, the Punchh platform delivers actionable, SKU-level data in real-time.

Serving 200+ brands that span 100K+ stores in 20 different countries, Punchh customers include 5 of the top 100 North American convenience stores like Casey’s and Racetrac and 37 of the top 100 restaurant brands, including Papa John’s, Denny’s, Focus Brands, and Yum! Brands (KFC, Pizza Hut, and Taco Bell). Punchh is headquartered in Silicon Valley with offices in Texas, Canada, and India.

Punchh was built over eleven years by a seasoned leadership team with extensive experience in digital, marketing, CRM, and AI technologies, as well as deep knowledge of the restaurant and retail industries. In April of 2021, Punchh agreed to be acquired by PAR Technology Corporation (NYSE: PAR), a leading global provider of restaurant software. While Punchh continues to operate as an independent business unit, the acquisition creates a unified commerce cloud platform for enterprise restaurants and positions PAR and its subsidiaries to lead the industry with integrated point-of-sale, back office, payment, and guest engagement solutions.


Title

Senior Project Manager


Location

Toronto, ON


Reporting to

Director, PMO


About the Role

Reporting to the Director, PMO, this Senior Project Manager will manage portions of the Punchh Integrations Program. S(he) will coordinate integration projects that include multiple parties inside and outside of Punchh – e.g. third-party software vendors, system integrators, digital agencies, and new or existing Punchh customers. This includes but not limited to managing internal & external dependencies for the delivery of the integrations. This role is primarily client facing. It will also involve working closely with the Product, Engineering, Implementations, and Technical Account Management teams.


What you’ll do

    • Work with internal and external teams to drive client integration projects to an on-time delivery
    • Create & maintain project timelines for all integrations
    • Streamline post-sales delivery processes for integrations
  • Responsible for keeping all stakeholders updated on all integration projects
  • Responsible for clearing any blockers with integration projects
  • Maintain a high-level of technical knowledge of the Punchh platform and solutions, along with future product direction
  • Assess customer impact of product feature releases, and create communication plans for both customers and internal teams as part of the product release cycle
  • Act as the main point of contact for integration vendor partners
  • Interface with appropriate Product Managers to scope and schedule on Product Roadmap
  • Lead periodic meetings with clients and integration partners

What you’ll need

  • 10+ years of experience in Project Management
  • Bachelors or Masters Degree (preferred) in Business / Computer Science / Engineering / MBA
  • Excellent leadership, communication (written, verbal and presentation) and interpersonal skills
  • Great listening skills
  • Self-motivated, decisive, with the ability to adapt to change and competing demands
  • Proficiency in MS Excel / Google Sheets, Google Slides / MS PowerPoint
  • Demonstrated understanding of Project Management processes, strategies and methods
  • Excellent time management and organizational skills and experience establishing guidelines in these areas for others
  • Managerial experience applying analytical thinking and problem-solving skills
  • Ability to predict challenges and seek to proactively head-off obstacles

Good to have

  • A PMP Certification
  • Startup experience

Benefits

  • Unlimited PTO
  • Company sponsored health insurance
  • 401(k) with Company Match
  • Healthcare coverage, FSA, HSA
  • Life and AD&D insurance
  • Competitive salaries and bonus
  • Professional development
  • EAP
  • Maternity and Paternity (Bonding) Leave
  • Free lunch every single day at work, social events, plus a well stocked refrigerator

Punchh is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. If you’d like more information about your EEO rights as an applicant, please click here.

We also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws.


Notice to recruiters and placement agencies: If you are a recruiter or placement agency, please do not submit résumés to any person or email address at Punchh prior to having a signed agreement with Human Resources. Punchh is not liable for and will not pay placement fees for candidates submitted by any agency other than its approved recruitment partners. Also, any résumés sent to us without an agreement in place will be considered your company’s gift to Punchh and may be forwarded to our Talent Acquisition team.

Senior Project Manager


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Digital Mobility Senior Product Owner – Journey Optimization – TELUS Digital

Job title: Digital Mobility Senior Product Owner – Journey Optimization – TELUS Digital

Company: Telus

Job description: Create awesome experiences for our customers.

Join our team

We’re a customer-driven and product-minded team within TELUS, responsible for our company’s digital evolution. We simplify the path to production so teams can focus on what matters most.

TELUS Digital’s mission is to make life easier for millions of customers – and for our team. We build smart, customer-centric and data-driven experiences for telus.com, business.telus.com and the My TELUS app.

Our team includes a passionate group of strategists, UX and visual designers, full stack developers, content managers, scrum masters, testers, product owners, people experience specialists, and other digital experts.

Our team members are leaders in local and global technology communities, we value and support communities such as: Tech Masters, NodeSchool, Ladies Learning Code, Women Who Code TO and many more!

Learn more about our team at

This is a full-time position.

Here’s the impact you’ll make and what we’ll accomplish together

As a Senior Product Owner on the Research & Learn Journey Optimization team, within Digital Mobility, you’ll work with our Marketing and Product stakeholders to deliver new and optimized end-to-end journeys that bring the digital experience for our products and services to life! You will be responsible for the journey optimization portfolio on our TELUS.com/mobility site, along with the overall strategy and success of those initiatives. You will work with a diverse team of talent to conceptualize, implement, monitor, measure and optimize these experiences.

Here’s how

  • Inspire team with defined outcomes, customer goals, product vision and provide a big picture narrative to the team
  • Serve as the primary source of external information for the Scrum team, offering clear definitions of the targeted capability, the intended value to the customer, and functional/non-functional requirements
  • Work closely with your UI/UX, market researcher and analytics prime to identify opportunities for journey optimization along with metrics to measure for success
  • Work closely with business and technical stakeholders to define the digital journey for net new experiences and capabilities
  • Understand TELUS’ business priorities and expected outcomes and develop tangible roadmap – proactively manage the product backlog and prioritize based on feedback and value
  • Understand customer needs, be the voice of the customer and tell the full Product Story
  • Collaborate with product owners from other portfolios to drive best practices and consolidated experiences and interdependent roadmaps and technology investments to achieve mutual business objectives
  • Build organizational support and understanding of the strategic direction for the digital experience and growth opportunities
  • Accountable for product KPIs and to report progress, provide ongoing communication to stakeholders on progress
  • Accountable for the product’s overall health including security, accessibility and performance

Qualifications

You’re the missing piece of the puzzle

  • Post secondary degree or equivalent experience
  • Minimum 5 years digital product management experience, specifically in building end-to-end digital experiences and technical capabilities
  • Certified Scrum Product Owner (CSPO)
  • Solid understanding of the digital landscape and customer trends
  • Excellent project delivery skills, with proven accomplishments leading cross-functional projects
  • Experience building personalized journeys for specific segment groups
  • Critical thinker who draws insightful decisions leveraging solution based problem solving
  • Data informed, uses metrics and measurements in decision making
  • An Agile “mindset” and the flexibility to adapt to new and evolving environments
  • Experience with Agile methodologies, such as Kanban, Scrum, Scaled Agile Framework experience (SAFe)
  • Experience with Agile tools, such as; Jira, Confluence
  • Exceptional organizational and time management skill

About TELUS Digital:

We want to work with people who:

  • Share our passion for all things digital
  • Thrive in an agile, lean and fast-paced environment
  • Clearly see things from the perspective of our customers
  • Are curious, experiment and never stop learning
  • View collaboration as essential to your work
  • Utilize the power of data to inform decisions
  • Embrace diversity and new ideas

What you can expect from us:

  • An environment where you’re encouraged to share and act on your ideas
  • Flexible hybrid work model with a mix of central downtown location and remote work
  • A welcoming, relaxed office with a casual dress code
  • A culture committed to giving; every year we donate time and resources in our communities
  • A fun, dynamic team that works and plays every day

Bonus points

Check out to see how we solve challenging problems for millions of customers with innovative tools.

Accessibility

At TELUS, we are committed to diversity and equitable access to employment opportunities based on ability.

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.

A bit about us

Our business is connecting Canadians. Our social impact is using our world-leading technology to create meaningful change, give back to help communities thrive, and help those who need it most. When you join our team, you’re helping us make the future friendly. We’re committed to diversity and equitable access to employment opportunities based on ability — your unique contributions and talents will be valued and respected here.

Expected salary:

Location: Toronto, ON

Job date: Sat, 04 Sep 2021 00:24:15 GMT

Apply for the job now!