H2i Strategic Communications Officer – University of Toronto – Toronto, ON

Company: University of Toronto

Location: Toronto, ON

Expected salary: $75223 per year

Job date: Fri, 01 Nov 2024 23:59:26 GMT

Job description: Date Posted: 10/31/2024
Req ID: 40465
Faculty/Division: Temerty Faculty of Medicine
Department: Office of the Vice Dean, Research & Health Science Education
Campus: St. George (Downtown Toronto)
Position Number: 00057303Description:About us:Home to over 40 departments and institutes, the University of Toronto’s Temerty Faculty of Medicine lies at the heart of the Toronto Academic Health Science Network and is a global leader in ground-breaking research and education, spanning clinical medicine, basic science and the rehabilitation sciences sectors.Your opportunity:The Office of the Vice Dean, Research & Health Science Education oversees all research undertaken for the Temerty Faculty of Medicine and coordinates with its counterparts at the affiliated hospital research institutes for clinical research. This includes grant proposal development, administering internal funding allocations, collecting and reporting on research productivity metrics, and managing core research facilities.As the H2i Strategic Communications Officer, you will play an integral role in implementing marketing and advertising plans to increase uptake of programs and activities relevant to health innovation and knowledge mobilization. You will work closely with the H2i Director and other stakeholders to produce communication and outreach materials that support partnership and commercialization initiatives. You will also be responsible for supporting data analysis and metrics to assess and report on programs offered by H2i both domestic and international to strengthen and grow the program and to benchmark annual performance. You will also support workshops, events and pitch competitions offered through H2i and their partners. Additionally, you will play an important role in implementing a digital media and communications plan that will elevate the broader impact of our work. Your exceptional communication skills and creativity will enable you to shape compelling content to optimize the H2i footprint.Your responsibilities will include:

  • Implementing marketing and advertising plans to increase revenue-generating activities for H2i
  • Implementing community relations outreach plans for target audiences (i.e., Research Hospitals)
  • Advising on branding, marketing, and advertising strategies for multimedia channels to boost revenue-generating activities
  • Producing, advising, and editing promotional and outreach materials (i.e., brochures, newsletters, websites) while ensuring alignment to university brand identity and style guides
  • Cconceptualizing, organizing, and executing event activities including establishing event logistics and conducting post-event evaluation and analysis
  • Researching potential prospects and target markets for outreach collaborations, and fostering networks for collaboration opportunities
  • Building and maintaining relationships with stakeholders and partners of strategic importance and generating strategic reports through metric tracking and data consolidation
  • Providing administrative support where needed and serving as the first point of contact for H2i inquiries and advising clients on options available to them

Essential Qualifications:

  • Bachelor’s Degree or acceptable combination of equivalent experience.
  • Minimum four years of relevant experience in communications in a university, hospital, or comparable complex multi-stakeholder environment
  • Experience implementing communication strategies and plans for commercialization and partnership initiatives in health innovation
  • Experience implementing marketing/advertising plans
  • Demonstrated ability to create concise, effective written content, drawing from interviews with sources as well as translation of clinical and scientific materials for lay audiences
  • Experience producing promotional and outreach materials for a highly-visible and complex organization
  • Experience conceptualizing, organizing, and executing events including conducting post-event evaluation and analyses
  • Experience building and maintaining strategic partnerships with internal and external parties, including news reporters and media contacts
  • Demonstrated experience with various social media platforms including but not limited to LinkedIn, Instagram, YouTube, Twitter/X, Facebook, and TikTok.
  • Experience providing administrative support and serving as a first point of contact for health innovation program delivery including managing innovation data tools such as CRMs
  • Advanced proficiency in Microsoft Office 365 and Adobe Creative Suite
  • A creative, resourceful and solutions-oriented self-starter possessing the ability to work independently in a high-profile, time-sensitive environment while balancing competing priorities

To be successful in this role you will be:

  • Articulate
  • Organized
  • Proactive
  • Self-directed

Closing Date: 11/08/2024, 11:59PM ET
Employee Group: USW
Appointment Type: Budget – Continuing
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 11 — $75,223. with an annual step progression to a maximum of $96,196. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Communication/Media/Public Relations
Recruiter: Sharon HungLived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.

The University of Toronto’s Temerty Faculty of Medicine is looking for a Strategic Communications Officer to work with the Office of the Vice Dean, Research & Health Science Education. The role involves implementing marketing and advertising plans to increase uptake of health innovation programs, producing communication and outreach materials, and supporting data analysis and metrics. The ideal candidate should have a Bachelor’s Degree and at least four years of relevant experience in communications, as well as experience in marketing and advertising, event planning, and building partnerships. Candidates from diverse backgrounds are encouraged to apply.

Enterprise Software – Chief Marketing Officer – StoneWood Group – Toronto, ON

Company: StoneWood Group

Location: Toronto, ON

Expected salary:

Job date: Sat, 02 Nov 2024 03:30:18 GMT

Job description: Enterprise Software – Chief Marketing OfficerPosted onAbout the CompanyWhile digital technologies are transforming wide swaths of the insurance industry, some segments remain a work in progress. The effortless procurement of commercial insurance, for example, is still challenged by access to carriers, unclear documentation, and the many integrations required to overcome fragmentation of requirements and choice. These hurdles impede digitization/transformation efforts, driving project costs too high and making timelines too slow.Our client’s mission is to connect insurance to the world. They offer a “write once, access many” platform that software developers can use to overcome barriers and focus on building delightful, frictionless user experiences. The winners are insurers, brokers and customers alike.Our client’s technologies have been described by early customers as a game changer. Leveraging this market validation now calls the effectively framing, educating and communicating of the power and potential of their technologies to their multi-billion-dollar market. The marketing aspects of this collective task will be the responsibility of the Chief Marketing Officer.Our client is Toronto-based, well-funded and supported by blue chip industry veterans.This is an outstanding opportunity that features:

  • Explosive industry and company growth
  • Disruptive technology
  • Committed leadership and investors
  • An opportunity to make a real difference

Scope of the PositionReporting to the CEO, the CMO will be responsible for planning and executing high-impact, strategic marketing programs to position, message and promote the firm’s unmatched technologies. The position will also manage the execution of marketing campaigns and lead/demand generation strategy, to support new demand and pipeline conversion.The CMO is a key contributor to achieving our client’s near-term and long-term objectives. The CMO works closely with other members of the executive team to deliver technologies that will be highly successful in the marketplace.Functional Tasks

  • Build a world class marketing organization capable of defining the category and offering
  • Develop go-to-market plans so that the company can dominate the category in a repeatable, scalable manner
  • Jointly with the firm’s VP Sales, develop and execute outcomes focused go-to-market strategy, including research, launch, communications, training, and execution.
  • Develop effective positioning and collateral working with product, sales, and CEO.
  • Manage the Marketing budget and measure ROI attainment thru performance indicators.
  • In concert with leadership, strive to maximize KPI results through accurate forecasting.
  • Create, deliver, and execute exceptional demand-gen campaigns. Identify and execute innovative, out-of-the-box programs to drive leads and pipeline resulting in strong ROI.
  • Manage content and inbound marketing programs including campaigns, content marketing, thought leadership, and lead scoring to generate and qualify leads for sales.
  • Develop effective sales tools, enablement programs, and presentations.
  • Build and enhance the company into a truly world-class brand.
  • Be an evangelist, manage the website, social media channels, blog, newsletter, and publicity to promote and build a reputation with prospects and partners.
  • Ensure brand alignment throughout the end-to-end engagement experience.
  • Partner with Sales to drive effective prospecting through vertical and role specific sales enablement campaigns
  • Implement and execute a robust demand generation and lead nurturing engine, resulting in qualified leads and opportunities that translate to top-line revenue growth
  • Remain abreast of competitive offerings, best practices, pricing and distribution strategies.
  • Lead the product vision and strategy development process
  • Performing market research, market validation and whitespace analysis to identify new opportunities for existing and new products
  • Foster close relationships with all key market constituents (customers, non-customers, analysts and competitors) to validate product strategy
  • Oversee/complete competitive analysis against key criteria. Identify, analyze and distill customer requirements into a prioritized set suitable to achieve the business goals of the company.
  • Maintain close oversight of market analyses to develop and provide market requirements in response to customer needs, and market opportunities
  • Understand the business case for proposed products and initiatives, including cost/benefit estimates, market trends, competitive analysis, risk analysis, industry best practices and product development timelines. Establish selection criteria for product opportunities.
  • Ensure that company is represented at relevant external activities such as industry trade shows, customer meetings/presentations and standard body conferences.

Key Performance IndicatorsIn light of the identified responsibilities, the following are deliverables that the position is designed to achieve.

  • Specific performance measures will be agreed upon with the successful candidate.

Competency ProfileThe following competencies listed below define the role of Chief Marketing Officer (CMO) at our client:Results OrientationFocuses strongly on achieving agreed upon outcomes and ensures that key objectives are met. Conveys a sense of urgency and drives issues to closure. Aims to improve upon past performance. Establishes aggressive personal targets and strives to achieve them.Strategic ApproachDevelops a strategic plan to realize the vision. Revises strategy in light of changing circumstances. Takes a long-term view of organizational success. Works to clarify long term organizational goals. Able to stand back from immediate problems in order to focus on more far reaching ideas.Planning & Objective SettingSystematic in approach to work. Produces action plans in which objectives are defined and steps for achieving them are clearly specified. Plans by breaking down large task into subtasks. Develops plans that anticipate obstacles. Is realistic about time-scales and builds in appropriate checkpoints, milestones and controls in order to ensure that desired results are realized.CommunicationExpresses ideas in a clear, fluent and concise manner. Written and oral arguments are compelling and responsive to the needs of the audience. Comprehends communications from others and responds appropriately.Customer/Client OrientationStrives to provide customers/clients with personalized and efficient service. Anticipates customers’/clients’ needs. Quickly follows up on customer/client contacts and complaints. Monitors and acts on measures of customer/client satisfaction. Develops high-impact relationships with key external clients, with the ability to envision and advocate a mutually beneficial long-term partnership between the company and the client.Team SkillsHelps to create a sense of team spirit and harmonious relations through cooperation and support. Balances personal goals with those of the team. Fosters collaboration among team members.InnovationGenerates new ideas. Challenges existing assumptions. Goes beyond the status quo. Recognizes the need for new or modified approaches. Brings various perspectives and approaches together, combining them in a creative fashion to implement effective improvements.Preferred Experience and EducationThe following indicates specific industry, academic and functional experience/qualifications that are important to the successful achievement of the identified responsibilities and performance deliverables.

  • Proven experience developing marketing strategies for a B2B software, platform or software-related companies
  • Several examples of having successfully led and carried out Go-to-Market Software launches (ie. more than one)
  • Experience in category creation
  • Experience working with insurers and or brokers an asset
  • Understanding of the nuances of platforms which can be built upon; experience with developers an asset
  • Experience with account-based marketing
  • Bachelor’s degree in Marketing, Business, or related field required; MBA, preferred
  • Experience in early stage organizations preferable
  • Excellent in written and verbal communication skills; strong presentation skills
  • Able to work on multiple projects and deliverables simultaneously
  • A self-starter with ability to work with minimal supervision

Remuneration & Benefits

  • Highly competitive compensation package structured to the needs of the successful candidate.

If interested, please contact: Robert Hebert
StoneWood Group
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A Toronto-based enterprise software company is seeking a Chief Marketing Officer to lead strategic marketing programs that promote their technologies in the insurance industry. The CMO will be responsible for building a marketing organization, developing go-to-market plans, and creating demand generation campaigns. The ideal candidate will have experience in B2B software marketing, category creation, and working with developers. The position offers a competitive compensation package and the opportunity to make a real difference in a rapidly growing company. Contact Robert Hebert at StoneWood Group for more information.

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Location: Toronto, ON

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