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Lieu:

243 Consumers Road, Toronto, Ontario, M2J 4W8

C’est toute une décision que de se joindre à une entreprise. Nous offrons des perspectives d’emploi à des personnes qui, comme vous, sont travaillantes, dynamiques et fiables.

Pourquoi ce role est-il important?

The Sr. Manager, Brand Marketing translates divisional strategies into brand strategies at the category or campaign level. This role drives strategy through to execution, and serves as a key collaborator with category leaders and counterparts within Loblaw Media and Loblaw Agency. The Sr. Manager oversees a brand marketing team to drive seamless delivery of Marketing’s most visible and complex campaigns/programs. They are accountable for the growth of their portfolios, which may include an entire category, or a collection of critical brand campaigns

Core Responsibilities:

• Brand Strategy 1 : Translates divisional strategy into objectives and plans for the category/campaign to drive the growth of the assigned portfolio; makes recommendations for divisional marketing strategy based on category/campaign-level insights
• Campaign/Program Strategy: Translates brand- & portfolio-level strategic objectives into campaign/program-level strategies; leverages consumer/business insights (e.g., insights from the Customer CoE) and previous campaign learnings to inform campaign brief; works with Marketing leaders to clearly define KPIs and objectives for each campaign
• Campaign Planning & Execution: Leads the execution of marketing campaigns for portfolio and ensures execution aligns with annual plan objectives; acts as a key point of contact for agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital) for the review and approval of creative
• Control Brand Programs: Supports and manages the portfolio-level execution of Control Brand programs within the guidelines set by the CB marketing team
• People Leadership: Manages team performance against marketing portfolio and campaign objectives and KPIs through mentorship and professional development
• Partnership: Acts as an advisor to category counterparts; collaborates across the Marketing organization and with other key partners to drive best practices, shared learnings, and efficiencies
• Innovation: Collaborates with partners such as Loblaw Agency, and Loblaw Media to incorporate leading edge, innovative marketing strategies across paid, earned and owned channels, to drive relevant and best in class campaigns
• Annual Planning: Supports leadership in the development of annual marketing plans

Outcomes & KPIs:

• Brand health
• Customer acquisition and expansion
• Sales and contribution
• Campaign ROI
• Growth in market share
• Campaigns delivered on-time and on-budget

Key Skills & Capabilities:

• Translating marketing strategy into execution
• Strong knowledge of both traditional and digital marketing practices
• Marketing communication
• Brand strategy & positioning
• Developing marketing insights from data & analytics
• Budget management
• Project management

Experience:

• 8 years of experience
• 4-5 years in brand manager role, managing marketing campaigns

COVID-19 is a serious condition and has had a devastating impact on Canadians and others across the globe. As a leading Health and Wellness provider for millions of Canadians, our goal is to help all Canadians “Live Life Well”.

In support of this goal, we have adopted a COVID-19 Vaccination Policy to protect the health and well-being of our employees as we continue our phased approach of office reopening. Employees will be required either to be fully vaccinated or undergo regular COVID-19 Rapid Antigen Screening in order to access the workplace.

Comment R é ussir:

Chez Loblaw, nous recherchons toujours des personnes formidables pour continuellement renforcer notre culture. Nous croyons que les gens formidables façonnent nos valeurs, sont authentiques, bâtissent la confiance et créent des liens.

Si cela vous ressemble et que vous êtes ouvert d’esprit, que vous avez une bonne attitude face aux changements et que vous aimez les défis d’un environnement de travail aux détails dynamiques, postulez aujourd’hui.

En outre, nous croyons que la conformité aux lois consiste à faire ce qu’il faut. Le respect de la loi fait partie de notre Code de conduite; il renforce ce que nos clients et nos parties prenantes attendent de nous.

Type d’emploi:

Temps plein

Role:

Poste régulier

Loblaw considère que la diversité culturelle du Canada est une source de fierté nationale et un symbole de force. Nous nous sommes donné comme priorité de refléter la diversité croissante du Canada dans les produits que nous vendons, les gens que nous embauchons et notre culture d’entreprise. Des accommodements sont disponibles sur demande pour les postulants et collègues atteints d’un handicap.

Remarque : Si vous avez accès à Libre-service de l’employé (ESS) dans Workday, veuillez postuler à cet emploi en utilisant l’application Workday.