Company: Truist
Location: Orlando, FL
Expected salary:
Job date: Sat, 19 Jul 2025 22:11:38 GMT
Job description:
Job Title: Marketing Specialist for Asset Sales and Business Liquidations
Job Description:
We are seeking a dynamic Marketing Specialist to join our team, focusing on the unique niche of marketing processes related to the sale of assets and businesses. This role is essential whether we are managing cases as going concerns or in liquidation.
Key Responsibilities:
- Develop and implement targeted marketing strategies to promote assets or businesses for sale, ensuring maximum exposure to potential buyers.
- Conduct market research to identify trends, potential buyers, and competitive landscapes pertinent to asset sales and liquidations.
- Create compelling marketing materials, including brochures, online listings, and social media content, to effectively communicate the value proposition of the assets or businesses.
- Collaborate with sales teams to refine messaging and approach based on buyer feedback and market conditions.
- Utilize digital marketing channels, including social media, email campaigns, and online marketplaces, to reach prospective buyers.
- Manage timelines and ensure that marketing initiatives align seamlessly with the overall sales process and resolution path.
- Track and analyze marketing campaign performance, providing insights and recommendations for continuous improvement.
- Maintain relationships with key stakeholders, including attorneys, financial advisors, and potential buyers, to facilitate smooth transactions.
Qualifications:
- Proven experience in marketing, preferably in asset sales, business liquidations, or related fields.
- Strong understanding of sales processes and buyer behavior in the context of asset transactions.
- Excellent communication and writing skills, with the ability to create persuasive marketing content.
- Proficiency in digital marketing tools and analytics software.
- Ability to work independently and collaboratively, managing multiple projects simultaneously.
- A degree in Marketing, Business, or a related field is preferred.
Join us in this exciting role where you will play a critical part in the successful resolution of business and asset transactions, shaping strategies that drive results and support our clients through their transitions.