Director, Content DistributionMLSE4.2Toronto, ON Ability to define processes, make decisions based on data (provided) and set quantitative goals. MLSE produces linear and digital content to which they retain… 10 days ago·More…View all MLSE jobs – Toronto jobsSalary Search: Director, Content Distribution salaries in Toronto, ONSee popular questions & answers about MLSE

Company Description

Maple Leaf Sports & Entertainment (MLSE) one of the world’s premier sports and entertainment companies, owns the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL), Toronto Marlies (AHL), Raptors 905 (NBA D-League), TFC II (USL) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League. Its charitable arm, MLSE Foundation, focuses on funding initiatives to support youth through sport and recreational programs. In 2017 MLSE Foundation, with support of community and corporate partners, built MLSE LaunchPad, a 42,000-sq. ft. space dedicated to programming that support its four Pillars: Healthy Body, Healthy Mind, Ready For School and Ready For Work.

MLSE’s common purpose is to unite and empower employees to deliver extraordinary moments to our fans and each other.


Who We Are

We celebrate the diversity, individuality, and personality of our peers, striving to be the best in class, in every class. We believe in Respect, Resilience, Commitment, and Ambition. We work for, with, and around the people that inspire us to try, persist, and achieve more.

Our work goes beyond games, seasons, trophies, and tours. Our success is measured by more than a scoreboard. Our team is stronger when we stand united. We create, we celebrate, we build, and we become better!

What we choose to do next, means everything! It defines greatness, builds character, makes history, and brings the world to its feet.

So, Are You In?

Job Description


POSITION OVERVIEW

MLSE distributes a vast amount of content that includes live sporting events, team coverage, media scrums and pressers, branded content, commercial content, promotional assets and more. This content is distributed to multiple channels and platforms, including our owned and operated linear channels, our partner channels, team social channels and websites, team apps, every screen in all our venues and out-of-home billboards. Underscoring all this content is a complex set of league and broadcast rights.

This role is central the management of these sophisticated rights. You will need to be able to understand, interpret, communicate and provide clarity to the fine details of the rights to cross company departments and key partners as it pertains to content and creative IP. This role also leads negotiating and communicating content distribution opportunities with third party platforms/channels/distributors for MLSE’s linear and digital content. As an experienced, big-picture, process-driven, diligent, adaptable leader, you will lead the teams responsible for content programming across linear channels, publishing workflows, content planning tools (linear and traffic, and media/digital asset management).

You are not a creative director or content creator, nor do you desire to be one. But you can work well alongside creatives, editors, curators and content producers, digital and brand strategists, and digital product specialists.

You possess excellent soft skills and can comfortably discuss contractual details and positions on contract negotiations with others, at peer and/or senior levels.

The Director of Distribution’s scope is centered around the following key functions.

  • Management of league rights and broadcast rights and related agreements:

The complexity of our rights, by virtue of the league rights agreements and broadcast distribution rights granted, requires an individual who can understand, interpret and communicate the nuanced details of rights, holdbacks, exclusivity and means of distribution. You will know and understand all the details of our broadcast and content rights agreements, and league rights as it pertains to game and non-game content. Furthermore you will be a central figure in providing clarity and as a consultant in conversations with multiple partners about said rights, including but not limited to: MLSE executive leadership team, legal team, finance, Global Partnerships, plus key league contacts and our the broadcast rights holders themselves.

  • Content Distribution:

MLSE produces linear and digital content to which they retain ownership. In some cases the rights are complicated by league restrictions. You will need to have a good understanding of rights management and use this knowledge to lead sourcing, pitching, negotiating and contracting content distribution deals with third parties. Provide input on new digital product innovation (e.g. content placement in emerging or customized platforms) to extend our reach and optimize fan engagement with our content.

  • Content Calendarization:

With such a vast array of content being pushed to multiple platforms for several teams, there can be upwards of 100 pieces of pieces of content published each day. This role is critical in the organization and calendarization of content and systems data architecture. Using new technology to provide better visualization of events and activations across the Marketing group is a key responsibility.

  • Programming:

MLSE is the owner of two linear sports channels: NBA TV Canada (NBA TV) and Leafs Nation Network (LNN). Working hand-in-hand with the Manager of Programming, this role oversees scheduling strategies, live game programming, technology upgrades, vendor relationships, ratings and channel analytics, CRTC compliance, VOD strategy.

  • Media Asset Management:

MLSE has a vast library and collection of digital and media assets (video, image, motion graphics and related elements across game and non-game content). This role works closely with the Manager of Media Asset Management and is responsible for the workflows, technology tools and storage strategy of all video and photo assets across the organization.

  • Traffic:

MLSE traffics ad units to various destinations such as commercial ad load within broadcast, out-of-home billboards, in-arena commercial assets and on-line digital platforms. This role leads all aspects of the delivery of these various assets to the disparate platforms for all teams and for all live and non-live events.

  • Channel Distribution:

NBA TV Canada and Leafs Nation Network (LNN) are distributed across various BDU platforms in Canada. This role is directly responsible for the negotiation of affiliate distribution agreements and maintenance of BDU relationships. In addition, responsibility includes a clear and consolidated channel distribution strategy and implementation of distribution on emerging platforms. This includes presentations to senior leadership with financial overviews.


Key responsibilities

  • Work closely with leagues, in particular the NBA, to manage MLSE’s broadcast rights and other rights for all game and non-game content.
  • Work closely with internal partners, including legal and finance, to ensure league rights are maximized and all shareholders are considered.
  • Lead all aspects of the consolidation, organization, infrastructure of all content (including sponsored content) across all channels to ensure flawless distribution of various channel-specific strategies
  • Establish guidelines and governance to content inventory oversight/management, content merchandising, distribution workflow and trafficking.
  • Identify inventory within our distribution channels eg sellable (sponsor) and revenue generating inventory, vs brand content.
  • Negotiate agreements for carriage, distribution and rates for linear channels NBATV Canada and Leafs Nation Network
  • Identify opportunities on current and new distribution tactics and platforms and provide analysis, research and arguments to support positions.
  • Oversee content sales opportunities (when within MLSE’s rights) on third party platforms and negotiate deals.
  • Review and execute legal documents from various leagues.
  • Oversee programming strategies to increase reach and minutes viewed on linear channels.
  • Ensures linear and broadcast results are captured and distributed and that programming strategy across various levels of the organization.
  • Oversee the storage and archival solutions and workflows for MLSE.
  • Overseeing the trafficking of all media across all MLSE owned/operated channels: linear, out-of-home, in-venue, web, app and emerging platforms.
  • Act as project leader to source technology vendors, negotiate vendor agreements and implement new technology across MLSE programming, traffic and MAM teams.
  • Able to present workflow and distribution strategies to executive leadership teams.
  • Provide coaching and mentorship to direct reports and their teams.
  • Work collaboratively with other both internal and external stakeholders.

Qualifications

  • 8-10+ years’ experience (Director level or up) in the media industry overseeing content delivery/programming/distribution across multiple linear and digital channels
  • Excellent negotiation skills with a minimum of 4 years’ experience contributing to revenue generating deals.
  • Ability to define processes, make decisions based on data (provided) and set quantitative goals
  • Experience working with technology vendors and negotiating vendor agreements
  • Working knowledge of Airtable software
  • Experience inspiring, motivating and leading an impactful team
  • Determined and test-and-learn oriented
  • Experience analyzing and summarizing contracts and legal documents
  • Experience creating or reviewing financial models
  • Proven leadership ability
  • A spirit of collaboration and accountability
  • Empowering a strong team of leaders while improving process and establishing critical metrics and clear scope of work and role clarity
  • Establishing strong relationships with direct reports and deliver coaching, mentoring and strategic guidance where and when needed
  • Demonstrates respect for peers and team members experience and knowledge while able to challenge the status quo
  • Excellent oral and written communication skills in advocating and presenting big picture business activity to senior level management (Powerpoint)
  • Must enjoy a fast-paced environment that is based on team and individual effort
  • Excellent ability to communicate workflow, guidelines and governance for all types of content touchpoints
  • Has a working style that demonstrates empathy, transparency and visibility (i.e. breaks down silos)

Additional Information


Please apply by: October 19, 2021


We thank all applicants for their interest, however, only those selected for an interview will be contacted.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. Maple Leaf Sports & Entertainment Partnership will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email accommodations@mlse.com. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.

Director, Content Distribution


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eLearning Course Content CreatorASL ConsultingToronto, ON Experience educating clients on HR software or HR business processes – web based application and asset. A high degree of technical knowledge concerning the… 30+ days ago·More…View all ASL Consulting jobs – Toronto jobsSalary Search: eLearning Course Content Creator salaries in Toronto, ON

Company Description

  • Industry leader in the Human Capital Software Industry
  • Learn something new everyday
  • Professional work environment
  • On TTC route – no car required

Check out our videos: https://www.youtube.com/watch?v=B8rD7h4jHuc
Team work, enthusiasm, solutions to problems and fun help to make a great working environment. We’re looking to add industrious, energetic and analytical professionals with initiative to our team. Are you a team player, enthusiastic about learning, enjoy solving problems and coming up with software solutions that could make a difference to human resource organizations around the world?
We’ve been at the forefront of the #HireToRetire Software Industry for most of the last 32 years and we continue to evolve to provide better technology, services and innovative Human Resources solutions.
Want to be a part of one of the best organizations in the industry?

Job Description
The E-Learning Course Content Creator will build interactive modules that facilitate engaging and effective learning experiences for online learners. The successful candidate will collaborate with the Training and Implementation and Client Support Teams to ensure that the final product will provide learners with an effective, engaging learning experience.
The ideal candidate will be a dynamic and creative digital content specialist who will contribute to our growing need for: videos, webinars, and published content. In addition, this individual will be an action oriented team player with a strong sense of urgency and drive to deliver the content our clients are expecting.
The position requires someone who is skilled at creating high quality content across multiple media platforms with proven experience in customer focused educational content. From planning milestones to creating and delivering content, this individual will be responsible for all aspects of our digital education presence.
This is a contract position and will follow a hybrid format requiring the individual to be on-site 50% of the time at ASL Consulting Offices @ 155 Rexdale Blvd., Suite 800. The successful candidate is expected to use personal equipment and existing licenses.

*
Key Responsibilities*

  • .Ability to use past experience to recommend effective course design for ASL clients
  • Build course of varying lengths that could include a combination of recorded video, talking head, animations, and screen text using a range of applications.
  • Ability to learn quickly, getting familiar with the ASL Applications will be key to building effective elearning courses
  • Ensure modules comply with Universal Design for Learning, AODA and accessibility standards, including Web Content Accessibility Guidelines (WCAG)
  • Ensure consistent design quality and branding across all material
  • Edit photos, vectors, and videos as needed.
  • Pay attention to detail when creating, reviewing, and revising modules.
  • Strong written communication skills and the ability to manage processes and workflows to publish high quality content
  • Ability to meet new content standards and ensuring consistency across all content channels

Qualifications

  • Successful completion of a post secondary degree or diploma program in Media Design, Information and Learning Technologies or related disciplines
  • A high degree of technical knowledge concerning the production and delivery of digital content is a must
  • Minimum of 2-3 years of relevant Canadian work experience building digital instructional design content
  • Experience with media design technology including Vyond, Camtasia, Articulate, HTML, Adobe Creative Suite, and other multimedia rapid authoring tools
  • Experience with Moodle is required; experience with other Learning Management Systems isconsidered an asset
  • Understanding of adult learning and user experience principles
  • Experience in a human resources or educational context would be considered an asset
  • Experience educating clients on HR software or HR business processes – web based application and asset
  • Demonstrated knowledge of developing storyboards for creation of eLearning modules and videos is required
  • Strong command of the English language – both written and verbal
  • Excellent writing, editing, and grammatical skills.

Additional Information*
Salary: *

  • Salary commensurate with experience

Location: 155 Rexdale Boulevard, Toronto, ON

Job Types: Temporary, Contract

Work Location: Multiple Locations

eLearning Course Content Creator


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Growth Strategist (Senior Marketing Manager)Six and FlowToronto, ON$63,500 a year Understanding of theory and implementation of Conversational marketing, Account-based marketing, Inbound Marketing and automation processes. Up to $63,500 CAD. 30+ days ago·More…View all Six and Flow jobs – Toronto jobsSalary Search: Growth Strategist (Senior Marketing Manager) salaries in Toronto, ON

We are looking for a Growth Strategist (or senior marketing manager) to join our team. Our expanding base of clients needs more tender loving hands to caress them to sustained greatness.

We are a growth and inbound marketing agency working primarily in digital, with massive ambitions and very exciting plans moving forward. For all of our work, the end goal is always to create positive and sustainable ROI for our clients. We help them grow. And we try to enjoy the process along the way…

We partner with our clients. We don’t just provide services, which is why it’s important the clients are the right fit for us, and us for them. We get involved from beginning to end so for us it’s important to bring on the right clients that fit our business, the way we work and that we feel we can offer some real value to.

Our clients (new and old) all fit the following mould:

  • Clients we love working with (and have a good relationship with)
  • Brands, services and products we believe in
  • Clients we feel we can really add some value to

We believe that when we’re a good fit for our clients and likewise them for us, it makes for a nicer way to work and for nicer projects to be involved with.

The role:

We are looking for a Growth Strategist who has experience in client management, ensuring all our client’s needs are met in line with the agreed strategy, KPIs and goals. In addition to leading a delivery team (consisting of a Growth Consultant and Growth Executive) across inbound marketing, conversational marketing and account-based marketing to name just a few.

The role of a Growth Strategist is responsible for planning and organising activity to be delivered by your pod. You will split your time between leading your team in delivering the strategy and communicating this to the client alongside supporting your team in client delivery. It will be your responsibility to run the sprint process and ensure clear client communication post 90-days, you’ll have ownership over that process for the clients that reside within your delivery pod.

Key Responsibilities:

  • Understand client needs, translating client business objectives into Growth marketing tactics and deliver consistently high quality inbound, conversational and account-based marketing
  • Liaise with clients and ensure project deliverables and timeframes are outlined to them effectively (post 90days)
  • Develop and deliver growth marketing strategies including ABM, conversational and inbound marketing
  • Launch and manage Growth Marketing Campaigns
  • Ensure quality control is in place for work produced by the pod
  • Deliver Client Training (across all areas)
  • Creation of marketing automation processes for HubSpot & Drift

Ideally, you will have:

  • 3+ years agency experience
  • A passion for inbound marketing (content, social, SEO)
  • Understanding of theory and implementation of Conversational marketing, Account-based marketing, Inbound Marketing and automation processes
  • Ability to analyse, diagnose and solve problems or issues
  • Plan and prioritise based on predicted outcomes
  • An understanding of Biddable Media and other paid methods
  • An excellent understanding of lead generation and customer acquisition
  • Experience with direct mail and other non-digital marketing
  • Excellent verbal and written communication skills with the ability to work with clients, prospects and partners by telephone, email and in person
  • Proactivity in searching for new opportunities to improve the client’s campaigns
  • Organisational skill and proficiency in project management
  • A keen eye for detail and aptitude for quality assurance
  • Good energy
  • Positive attitude
  • Ability to multi-task, prioritise, and manage time effectively
  • Motivation, drive and a self-starting attitude
  • Degree educated (or relative training e.g. apprenticeship)
  • HubSpot certified (as a nice to have)
  • Google certified (as a nice to have)
  • Design skills a la Photoshop (as a nice to have)
  • An understanding of HTML and CSS would definitely stand you in good stead

Benefits:

  • Working in a rapidly growing, playful business
  • Working within a team-first agency
  • Yearly conference budget
  • Yearly training budget
  • Gym membership
  • Flexi-time
  • Quarterly company performance-based team commission
  • There’s normally beer, dogs and cake.

Salary:

up to $63,500 CAD

Job Types: Full-time, Permanent

Salary: Up to $63,500.00 per year

Additional pay:

  • Bonus pay

Benefits:

  • Casual dress
  • Company events
  • Company pension
  • Employee assistance program
  • Flexible schedule
  • Paid time off
  • Wellness program
  • Work from home

Schedule:

  • Monday to Friday

Experience:

  • agency: 3 years (required)

Growth Strategist (Senior Marketing Manager)


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Agile Team Lead, Digital Strategy and Product (English Servi…CBC/Radio-Canada3.9Toronto, ON Work schedule(s) Full-time. Opportunities to work with cutting edge technology; Working with teams to analyze current systems and processes and designing a plan… 30+ days ago·More…View all CBC/Radio-Canada jobs – Toronto jobsSalary Search: Agile Team Lead, Digital Strategy and Product (English Services) salaries in Toronto, ONSee popular questions & answers about CBC/Radio-Canada

Job Family Media Production
Primary Location Toronto

Position Language Requirement English Only

Language Skill Level (Reading) –
Language Skill Level (Writing) –
Language Skill Level (Speaking) –

Status of Employment Contract
Work schedule(s) Full-time
Working at CBC:
At the CBC, we all have a story to tell. What’s yours?
If you share our passion for Canadian storytelling and you wish to help us engage with individuals and communities across our various digital platforms, this is where you’ll want to be!
Every day, you will have an opportunity to shape the way in which Canadians see themselves reflected in our digital services. Your work will have a direct impact on how millions of Canadians from various communities connect with our products, with one another, and with the diverse voices that make our country so unique.
You will have the opportunity to play a part in enlightening and entertaining Canadians through our innovative work in building the mediums that deliver our content. We are an innovative hub, where the talented professionals we work with are respected and valued for their contributions. Our product teams are vibrant and our work culture strives to achieve the highest standards of diversity and inclusion. We believe that hiring people with different career paths and backgrounds is fundamental in our shared success and in building healthy and highly performant teams. When you join our mission, you are not only shaping the vision of the CBC, but the future of our country.
We know that commitment to equity, inclusion and diversity is essential to creating content that mirrors and resonates with the rich and evolving makeup of our country. We’re also committed to reaching out and connecting with our audience on multiple platforms this includes creating virtual places where communities can come together.
Why is this role important?
If you want to enter the world of digital media and be part of the change and growth of one of Canada’s long-established and respected broadcasters, this is your chance. CBC Digital Products is looking for an Agile Team Lead to join our growing team.

We are seeking an Agile Team Leader who empowers the team and individuals to do their best work in ways that are inclusive and creative. We need someone who is able to be a coach; anticipate and understand the needs of the team and of each individual, a strong facilitator of many types of discussions, a mentor to peers, and who is able to creatively problem solve different ways of working. This is an opportunity for a person who has a passion to cultivate teams and business agility; someone who is committed to continuous learning and being a catalyst for positive and lasting change.

If you’re passionate about Canada and you love technology, learning and bringing out the best in others, you’ll love working at CBC.

Here’s why we should work together:
Our digital teams’ values – collaboration, learning, and continuous improvement – embody who we are as a people-focused, digital-forward employer. We follow lean startup principles and use an Agile approach. Our dedicated people managers work closely with every individual to ensure we are leveraging their strengths, championing their ideas and supporting their pursuit of new skills and their desired career progression.
Here at CBC Digital Strategy & Products, we want you to be happy and feel good at work. It is essential that work be a safe space where our employees are able to share their authentic selves with one another and to push each other to challenge conventions.
Perks you can look forward to:
  • Flexible work schedules, allowing you to prioritize yourself, your family and your work;
  • Work from home opportunities;
  • Competitive total rewards package;
  • 20% of time for innovation, learning and development; wherever your interests lie;
  • Opportunities to work with cutting edge technology;
  • Opportunities for continued learning and professional development;
  • Opportunities to become a member of our Employee Resource Groups;
  • Pair programming and mentorship opportunities, where you can learn from the best in the industry and help coach new talent;
  • A creative and dynamic work environment, where your ideas and contributions can be heard, valued and respected;
  • A supportive management team committed to upholding the highest standards of diversity and inclusivity;
  • An environment which favours experimentation and an iterative approach in order to achieve the highest form of technical innovation.

How you will make an impact:
  • Working with teams to analyze current systems and processes and designing a plan to adopt best practices for positive change
  • Able to coach according to team’s needs, leveraging any of the following: Lean and/or, Agile methods, continuous learning, change management, tucker model etc.
  • Able to facilitate group discussions, including difficult conversations and decisions.
  • Able to conduct rituals such as Daily stand-ups, Sprint Planning and Backlog grooming/refinement
  • Data Driven continuous improvement on team and department practice and processes.
  • Educate and mentor staff in Agile best practices such as work prioritization, story mapping, user story creation, release planning, retrospectives, performance etc. while growing capabilities across the department
  • Living our values, learning, continuous improvement, collaboration and inclusion.
What you bring to our team:
  • Undergraduate degree or diploma program, or equivalent education.
  • The confidence and the humility. Your powers of observation help you understand your team and what they need from you to collaborate within teams and across teams
  • Able to build and mature empowered teams and add to overall department performance, capability and health.
  • The experience of facilitating team delivery of online products or services with either Scrum, Kanban, XP, Scrumban.
  • The knowledge of Lean methods, Agile principles, continuous learning, change management, product practices, Tucker Model, business agility
  • A strong ability to listen to learn, to observe and assess, and the ability to create space for diverse brainstorming and decision making.
  • The desire to learn. You are an avid student, seeking out best practices – and a way to apply them to real-world scenarios.
  • The self-awareness to be an empathetic self-starter who takes the initiative, and works with the team to encourage the same mindset.
To Apply:
Please note that this is a 12-month contract opportunity.
Think this job is meant for you but worried you don’t have it all? At CBC/Radio-Canada we know that not everyone takes the same path when it comes to building their skills. Hands-on experience, intelligence, innovation, a passion for learning and a team-focused approach can combine to form the best set of qualifications. If you feel you meet 70% of the requirements we are seeking and you are excited by the possibility of growing our company, take a chance and express your interest.
If this sounds interesting, please follow the link here. Please note, your application will be handled by TalentMinded (our external partner) and information received will be treated in complete confidence. We thank all applicants for their interest, but only candidates selected will be contacted.
If you’re interested in reading more about the various backgrounds of the talented people that make up our teams, our exciting new projects, and what we’re currently working on, check out our Digital Labs blog on Medium!
CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to recruitment@cbc.ca.
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Job Posting Date Jul 19, 2021, 12:40:16 PM
Unposting Date Oct 2, 2021, 1:59:00 AM

Agile Team Lead, Digital Strategy and Product (English Services)


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REMOTE Senior LEAN-Agile Portfolio Management consultant to manage projects of Enterprise DevOps group, and set up lightweight processes, assign agile pods to projects – Vancouver, BC


Company: S.i. Systems

Location: Vancouver, BC

Job description: : Project Management Agile Scrum Master 5 – 7 years Program Manager 2 – 4 years Priority Requirements: Describe your skills…. MUST HAVE SKILLS Experience as a Portfolio or Program Manager of a large program of medium to high complexity Product Owner…

Expected salary:

Job date: Mon, 13 Sep 2021 04:09:18 GMT

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Senior Agile Program Manager to set up lightweight processes, assign agile pods to projects – Vancouver, BC


Company: S.i. Systems

Location: Vancouver, BC

Job description: Manager to set up lightweight processes, assign agile pods to projects. JOB DUTIES: The Enterprise DevOps (EDO) Portfolio… Manager of a large program of medium to high complexity Certified Scrum Master (CSM) or equivalent certification such as CSPO…

Expected salary:

Job date: Wed, 21 Jul 2021 22:00:21 GMT

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Junior Marketing Specialist to manage campaign processes and launch marketing campaigns

Job title: Junior Marketing Specialist to manage campaign processes and launch marketing campaigns

Company: S.i. Systems

Job description: Our Telecom client in North York is looking for a Junior Marketing Specialist to manage campaign processes and launch marketing campaigns

Duration: 1 year
Location: North York (WFH right now but the expectation would be 2-3 days in the office starting Sept – Dec roughly)

Role: You will be managing the campaign process – giving ideas, getting buy in from the team on your ideas then working across departments to launch the campaign. You will work with the Marketing Communications team who then works with an external Agency who builds the actual creative. The campaigns will help increase video on demand revenue. This will include deciding which customers to target, which types of movies or pay-per-view events to promote to the customer and to encourage more customers to enter the video on demand storefront.

The ideal candidate is someone who is a recent graduate or has had 1-2 years of marketing experience (intern or coop is okay) who is curious to learn about the telecommunication industry and has a drive to develop their marketing skillset

The Base Marketing Team develops strategy and manages the implementation of marketing campaigns to deliver against revenue and subscriber targets for the Internet, Home Phone and Television portfolios, including their hero product – Fibe TV.

Responsibilities:
The successful candidate will be accountable for the following:

  • Develop, recommend and implement new marketing strategies to attain and exceed subscriber revenue objectives
  • Create compelling and strategic marketing presentations to obtain buy-in and alignment across key campaign stakeholders
  • Campaign Ideation & management: Interpret marketing and customer data to identify opportunities to grow video on demand penetration and drive revenue
  • Contribute to Merchandising strategy to meet business goals including themes, communications and promotions
  • Define measures of success and track results accordingly, altering approach as needed
  • Monitor, analyze, and report weekly results while and overall performance of the portfolio
  • Manage relationships with studio partners and affiliates to develop partnerships that help achieve take rate targets
  • Monitor industry trends and competitive action from other players in the industry
  • Actively contribute strategically to the overall marketing planning cycle
  • Make recommendations on new processes, and initiatives that benefits the team’s performance and projects

Must Haves

  • University Degree/College Diploma in marketing or business administration
  • 1-2 years of marketing experience (intern or coop is okay)
  • Strong analytical skills in order to be able to interpret data and recommend insight and action to marketing
  • Advanced MS Office skills, particularly MS Excel and MS PowerPoint

Nice to Have:

  • Knowledge of PPV/VOD market is an asset
  • Knowledge of players in the telecommunications competitive landscape
  • Experience with SAS Enterprise Guide an asset

Specialization and Skills: Digital Media and Innovation Marketing Analyst

Priority Requirements: Please decsribe your experience as a Junior Marketing Specialist to manguing campaign processes and launching marketing campaigns (Must-have)
Please describe your analytical skills in order to be able to interpret data and recommend insight and action to marketing (Must-have)
Please describe your marketing experience (intern or coop is okay) (Must-have)

Work Environment:

Expected salary:

Location: Toronto, ON

Job date: Mon, 13 Sep 2021 01:06:07 GMT

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