Company: Royal Bank of Canada
Location: Toronto, ON
Expected salary:
Job date: Sun, 20 Jul 2025 02:30:29 GMT
Job description: Job SummaryJob DescriptionWhat is the opportunity?The RBC Direct Investing Marketing team is seeking an innovative, bold thinking, results driven Acquisition Marketing Manager, to support the development and execution of its Direct Investing customer acquisition strategy, driving scalable growth and retention. The ideal candidate is passionate about driving maximum profitable acquisition and is an investing enthusiast.The Manager is a dynamic marketing enthusiast, who is data obsessed and focused on collaborating on new growth opportunities. This innovative, bold thinker lives at the intersection of creativity and performance and is not afraid to challenge the status quote.What will you do?Collaborate on and support a growth marketing strategy to deliver profitable acquisition, platform adoption/engagement, growth and retention, leveraging data and insights, and spanning across paid media, organic and owned channelsCoordinate on high impact growth marketing campaigns, and optimization of paid media investments through testing and data driven insightsWork with Senior Manager on addressing gaps in complex processes and identifying opportunities for growth within the overall strategy and share creative solutions and suggestions for growth marketing improvements / testingDevelop a deep understanding of the self-directed investing space and related product offerings, their context within RBC’s business ecosystem and has the ability to translate the value proposition into client-centric messagingSupport efforts to understand macro, category and consumer trends, which will be leveraged to inform the growth marketing strategy and approach, sparking the development of innovative acquisition / engagement opportunities and testingNavigate complexity through working collaboratively with key stakeholders across management levels including internal and external partners from ideation, strategy development and execution to deliver superior outcomesContribute to a high performing team fostering a culture with a growth mindset, passion for creativity / continuous / bold thinking, experimentation, solution orientation and intrinsic curiosityMust-have5+ years of integrated acquisition marketing experience with a strong background in financial services or start up, and with a personal passion for investing.Familiarity in driving profitable data driven acquisition, exceeding business targets. A depth of experience in digital, mobile, social, and CRM.Proven ability to work in a collaborative, supportive way across multiple cross-functional teams and a matrix organization while being able to adapt and thrive with a rapidly evolving category, as well as an ambiguous, agile and changing environmentProven ability to influence in a highly complex organization. Demonstrated track record of client focus and strategic thinking (“why” in addition to ”what”)Great storytelling, excellent communication and interpersonal skills with a passion for innovation and challenging status quo with an emphasis on stakeholder management and obtaining buy in from various teams and seniority levels through influence, partnering and collaborationNice-to-have
- MBA and/or investment related credentials
- Active self-directed investor
What’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We operate collaboratively in an office environment where we are onsite 4 days per week. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.Excellent exposure to communicate with various business partners and stakeholdersOpportunity to obtain hands-on experience throughout your roleWorking with an exciting, close-knit, supportive & dynamic groupOpportunity to collaborate with other business segments within RBCAccess to top tier learning resources to help shape your professional careerExcellent career development and progression opportunitiesA comprehensive Total Rewards Program including bonuses and flexible benefitsCompetitive compensation“Best in Class” Employee Recognition ProgramRBC’s compensation philosophy and principles recognize the importance of a highly qualified global workforce and plays a critical role in attracting, engaging and retaining talent that:
- Drives RBC’s high-performance culture
- Enables collective achievement of our strategic goals
- Generates sustainable shareholder returns and above market shareholder value
#LI-POSTJob Skills Acquisitions, Communication, Creativity, Cross Promotions, Customer Acquisition Strategy, Customer Behavior, Direct Investments, Growth Marketing, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Marketing Strategies, Product Marketing, Product Marketing Sales, Product ServicesAdditional Job DetailsAddress: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform:Job Type: RegularPay Type: SalariedPosted Date: 2025-07-18Application Deadline:Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .
Job Summary: Acquisition Marketing Manager – RBC Direct Investing
Opportunity:
RBC’s Direct Investing Marketing team is looking for a results-driven Acquisition Marketing Manager. This role is pivotal in developing and executing strategies for customer acquisition, growth, and retention in the investing sector. The ideal candidate has a passion for investing, data-driven decision-making, and a collaborative spirit.
Key Responsibilities:
- Collaborate on a growth marketing strategy focusing on profitable acquisition and platform engagement.
- Coordinate high-impact campaigns and optimize paid media investments through data insights.
- Identify growth opportunities and address gaps in marketing processes.
- Understand market trends to inform strategic decisions and create client-centric messaging.
- Work with various stakeholders to achieve collaborative outcomes.
- Foster a team culture centered on creativity, innovation, and continuous improvement.
Qualifications:
- 5+ years in integrated acquisition marketing, preferably in financial services or startups.
- Experience in profitable, data-driven acquisitions and familiarity with digital, social, and CRM platforms.
- Strong collaborative and cross-functional team skills.
- Excellent communication abilities and storytelling skills.
- MBA or investment credentials are a plus, as is being an active self-directed investor.
Benefits:
- Collaborative work environment with significant stakeholder engagement.
- Hands-on experience and professional development opportunities.
- Competitive compensation and a comprehensive rewards program.
- Recognition for employee efforts and contributions.
- Commitment to diversity and inclusion within the workplace.
Work Details:
- Location: RBC WaterPark Place, Toronto
- Employment Type: Full-time
- Work Hours: 37.5 hours/week
Application:
Candidates are encouraged to apply and become part of RBC’s mission to deliver trusted advice and support community prosperity.
