Tag: Search

Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Thu, 17 Jul 2025 02:50:10 GMT

Job description: Position SummaryThe role of the Account Manager is responsible for client communication and will develop and oversee execution of digital plans and strategies for our clients. They are a key player in driving client success within the rapidly evolving landscape of Retail Media Networks (RMNs like Amazon, Loblaws, Walmart, Instacart, Criteo, and emerging platforms) and will also operate as an internal resource for digital subject-matter expertise.Key Responsibilities

• Manage large, complex client relationships, acting as the primary point of contact for agency planning teams and clients and all aspects of e-commerce media performance and strategy.

• Work with agency teams and clients directly to ensure their paid search efforts are meeting or exceeding clients key performance indicators (KPI’s)/expectations.

• Develop best in class deliverables to clients, from available technology platforms and services

• Proven expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy; ability to evaluate and integrate new tools independently into our product suite.

• Sell through innovative solutions and ad formats to test new technology and keep clients business moving forward and staying ahead of the curve

• Serve as subject matter expert to teams internally and externally.

• Manage and lead a direct report, or a team of employees. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback and support professional development. Interview and participate in hiring decision of employees if/when required.

• Respond to RFP’s and briefs to assist with strategic campaign planning.

• Assist the Director with developing agency partners’ process and workflow to ensure a collaborative and efficient working relationship (process, timelines, trafficking documents, budgets).

• Assist with, and contribute to, strategic planning solutions that will drive client’s business results.

• Compile and present post campaign results/decks and request for proposals (RFPs) to planners/clients as necessary.

• Approve contracts in our financial systems, as well as QA-ing campaigns.

• Proactively and independently contribute to and/or prepare media POVs.

• Monitor the goals and key performance indicators KPI’s for a portfolio of clients to ensure on-time and complete delivery of campaigns. Ensure all tactical media plan requirements are correctly implemented in digital platforms based on client needs.

• Effectively manage ongoing client expectations in regards to work back schedule and deadlines.

Desired Skills & Experience

• Professional or educational background in Marketing and/or Advertising would give leverage to this application)

• Mid / Intermediate level of experience digital media.

• Proficiency in using 3P SaaS platforms or data aggregators for Retail Media such as Pacvue or Skai is highly desirable.
• Mid/Intermediate level experience in other Retail Media networks (Advance by Loblaws, Wal-Mart Connect, Instacart, Criteo)

• Full understanding of the roles of various digital channels.

• Professional understanding of trafficking and website tagging processes.

• Ability to develop positive on-going business relationships with a focus on client service.

• Ability to build professional internal and external relationships and partnerships.

• Demonstrated ability to effectively apply knowledge and insights gained from research resources.

• Professional understanding of cross channel planning, demonstrate strong coordination of digital and offline media efforts.

• Proficient in data analysis, emerging media and technology.

• Experience with negotiation and presenting.

• Professional learning agility, with a passion for continuous development.

• Excellent communication skills (both written and verbal).

• Highly developed organizational skills with a strong attention to detail and accuracy.

• Ability to work collaboratively as well as independently.

• Ability to investigate, analyze & solve problems, and clearly communicate results.

• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

• Tools: Search Ads 360, Microsoft Advertising/Bing Ads, Amazon Advertising, Google Data Studio/Looker Studio, Google Analytics, Google Keyword Planner, etc.

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atWhat’s in it for you?

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

Position Summary:

The Account Manager role involves managing client communications and executing digital strategies in the Retail Media Networks (RMNs) space. This position is crucial for driving client success and serving as an internal expert in digital media.

Key Responsibilities:

• Manage complex client relationships and act as the primary contact for agency teams.
• Ensure client paid search efforts meet KPIs.
• Develop high-quality deliverables from technology platforms.
• Stay updated with paid media solutions and integrate new tools.
• Promote innovative ad formats and technologies.
• Mentor a team, providing performance feedback and supporting professional growth.
• Assist with strategic campaign planning and process development.
• Compile and present post-campaign results to clients.
• Manage contracts and ensure QA for campaigns.
• Monitor KPI goals, ensuring timely delivery of campaigns.

Desired Skills & Experience:

• Background in Marketing/Advertising.
• Mid to intermediate digital media experience.
• Proficiency in platforms like Pacvue or Skai and other RMNs.
• Strong understanding of digital channels and data analysis.
• Ability to build relationships, negotiate, and present.
• Excellent communication and organizational skills.
• Proficient in Microsoft Office and relevant digital tools.

Company Overview:

KINESSO is a technology-driven performance marketing agency focused on delivering growth through optimization, analytics, and AI. With over 6,000 employees in 60 countries, KINESSO combines the strengths of formerly separate agencies to provide robust marketing solutions.

Benefits:

• Generous paid time off and flexible hybrid work model.
• Emphasis on personal development and mental health training.
• Opportunities for community engagement within a diverse employee network.
• Commitment to equal opportunity and diversity in the workplace.